Naming a Martial Arts Business

Try something catchy

If you can create a name that is catchy, prospective customers are more likely to remember it and think of your business before they think of your competitors. Alliteration normally works well – think ‘Kickass Karate’, ‘Top Taekwondo’ or ‘Maximum Martial Arts’. Alternatively, try a play on words that sounds like a common phrase, like ‘Punch and Judo’ or ‘The Taekwonzone’.

Come up with a funny name

Another way of getting your business to stick in the mind is to come up with something funny, especially as it generates a positive emotional response in the potential customer. This is definitely an area where getting a second opinion is a good idea: partly to make sure the name appeals to different kinds of humour, and partly to make sure you don’t come up with something offensive.

Go serious and professional

If you want to portray a professional image of the club, especially if you’re looking at attracting an experienced and serious clientele, then it’s best not to be too creative with the names. Keeping things simple with ‘The XYZ Club’ (XYZ being your name, or the name of your club and local area) is a safe bet, as is ‘Judo Gym’ or anything similar that is simple and matter-of-fact.

Leave it to chance

If you’re struggling to come up with anything, then you could always try a random business name generator and see what it comes up with. There are plenty of name generators available online – just make sure you run any ideas past people you know, so that you don’t accidentally pick something completely inappropriate…