The downside with January’s fitness recruits is that many will not make it to February. Research by active-wear brand Sundried found that 43% of people expect to give up their New Year’s resolution by the time February comes around. And with 95% of those commitments fitness related, that’s a lot of people you need to keep focused.
Obviously, keeping those who do sign up interested and willing to train is the number one aim. However, thinking commercially, it is inevitable that however hard you try, there are going to be drop-outs along the way.
Therefore, it could be in your financial interest to make the most of the early desire to get fit or lose weight of those joining in January. For example, by running a ‘Buy 10 number of sessions, get 5 free’ promotion (the specific numbers can obviously vary), not only do you lock in payment for a set number of sessions early on, but you also give your clients the incentive to keep at it further down the line.
Of course, it’s not about fleecing your customers to get them to pay for more sessions. But by ensuring that they have already committed to a set number of sessions, it provides them with the financial motivation to keep at it.
The main barometer of your success and ability to retain your clients falls down to you, as a personal trainer though. By providing a bespoke, quality service to your clubs you increase the chances of retention with these new recruits. And by devising your plan of action early, you put yourself in a much better position to do just that.
Are you a personal trainer looking to start 2019 with a new insurance provider? Our Personal Trainer Insurance policy starts from just £4.09 a month and provides truly comprehensive cover.