When planning an event, the keynote speaker should be a big focus. A guest speaker can be used in many ways; they can open the event, run breakout sessions, lead team-building sessions or even provide a motivational talk after dinner. But if you pick the right one for your event, who will engage with your audience then a guest speaker is likely to play a memorable part for your delegates.
There are many options to choose from, depending on what your event and client needs are. Speakers are available to focus on teamwork, customer service, driving sales, leadership, management etc. They have a range of styles and approaches and so you need to select the speaker that is right for your event and helps to meet your objectives.
This very much depends on the type of speaker that you are choosing and the role that you need them to play in the event. Once you have determined the requirements and detailed this in a brief it will be easier to get an understanding of budget required.
High profile and celebrity speakers are available and while they are well known, they also require a big budget but are not necessarily the best option. Focus on finding the right speaker for your audience even if you have the budget available for a celebrity.