10 popular dog grooming trends

1. Asian Fusion Grooming

Ever wondered why certain dog styles look like they’ve leapt out of a kawaii cartoon? That’s Asian Fusion grooming for you – a style born from Japan and Korea that’s all about making dogs look unbelievably cute. Think rounded faces, fluffy legs, and that iconic teddy bear look.

This style works wonders for smaller breeds like Poodles, Shih Tzus, and Bichons. The key to nailing it? Precision. You’ll need sharp round scissors and a good eye for symmetry. Clients love it because it gives their pups a playful, youthful vibe – and who doesn’t want that?

2. Eco-friendly grooming – For the planet-loving pooch

Sustainability is the buzzword of the decade, and grooming is no exception. More and more pet parents are choosing eco-friendly products for their four-legged friends, and they expect their groomer to do the same. From biodegradable shampoos to water-saving techniques, going green is good for business and the environment.

To start, swap out single-use plastic tools for sustainable alternatives, like bamboo brushes. And don’t forget to highlight your eco-friendly approach in your marketing – nothing says “premium service” like showing you care about the planet.

3. Mobile grooming – On the go and in demand

Mobile grooming is the perfect solution for busy dog owners (which, let’s face it, is most of them). Instead of making a trek to the salon, clients get their dogs pampered right on their doorstep. It’s a win-win: no car rides for nervous pups and no salon overheads for you.

If you’re thinking of going mobile, a fully equipped van is a must. Make sure it’s kitted out with everything you’d find in a traditional salon, from wash stations to dryers. Flexibility is your biggest selling point, so offer services at times that suit your clients – evenings and weekends will be a big hit.

4. Online grooming tutorials and workshops

Thanks to lockdowns, online learning has skyrocketed – and grooming is no exception. Virtual grooming classes are a great way to connect with clients and create an extra revenue stream. Whether it’s teaching owners how to manage their dog’s coat between appointments or showing them the basics of trimming, there’s a big market for online workshops.

You could start with beginner-friendly classes, like “How to Tackle Tangles,” and expand into breed-specific tutorials. Offer live Q&A sessions to engage your audience, and you’ll soon build a loyal online following.

5. Dog colouring – For a splash of fun

Want to make a statement? Dog colouring is the ultimate way to turn heads. From subtle ombre to bold streaks, there’s a style to suit every pooch. The key here is using pet-safe, non-toxic dyes and being mindful of the dog’s comfort.

Whether it’s a rainbow tail or a seasonal look for Halloween, dog colouring is an Instagram dream. But remember, less is often more – a small pop of colour can be just as impactful as an all-over transformation.

6. Hand stripping

Hand stripping might sound a bit old-school, but it’s an essential skill for groomers working with breeds like Terriers and Spaniels. This technique removes dead hair by hand, keeping the coat’s natural texture intact and ensuring the dog looks its best.

It’s a time-consuming process, but it’s worth it for dogs that compete in shows or owners who want to maintain breed standards. If you haven’t mastered it yet, it’s a skill worth investing in – especially if you want to stand out as a specialist.

7. Low maintenance grooming

Not every dog owner has time to brush and fluff their pup every day. Enter low maintenance grooming – styles that look great with minimal effort. Short cuts and clean, simple lines are key here. It’s all about practicality, but that doesn’t mean sacrificing style.

This trend is especially popular with working professionals and families who want their dogs to look smart without constant upkeep. Offer tailored advice on how to keep coats manageable, and you’ll win loyal clients in no time.

8. Creative grooming

If you love pushing the boundaries of your skills, creative grooming is where it’s at. Think sculpting fur into shapes, carving patterns, and even themed designs (like turning a dog into a lion or a panda). It’s not for the faint-hearted, but the results can be absolutely jaw-dropping.

Perfect for competitions or special occasions, creative grooming is an art form that lets you show off your personality. Just remember comfort comes first. Not every dog is suited to elaborate styles, so always work with the animal’s wellbeing in mind.

9. Wellness-focused grooming

Grooming isn’t just about appearances – it’s about keeping dogs healthy too. Wellness-focused services, like skin treatments, aromatherapy baths, and stress-free handling techniques, are a fantastic way to set yourself apart.

Older dogs, in particular, can benefit from gentle grooming that takes their joints and mobility into account. Highlighting your expertise in canine care will build trust with clients and keep their pups coming back for more.

10. Breed-specific grooming

One size doesn’t fit all in dog grooming, and breed-specific grooming is making a strong comeback as owners look to maintain the unique appearance of their beloved breeds. This trend focuses on tailoring grooming techniques to match the traditional standards and characteristics of different dog breeds, ensuring each pup looks its absolute best.

From the luxurious mane of a Poodle to the wiry coat of a Border Terrier, breed-specific grooming combines artistry with knowledge of breed anatomy and coat types. It’s particularly appealing to show dog owners and those who take pride in their pup’s pedigree.

For groomers, mastering breed-specific cuts can set you apart as an expert in your field. It’s also an opportunity to educate your clients on the importance of proper coat care and how it ties into their dog’s overall health and comfort. Offering this service signals professionalism and a commitment to preserving the unique traits that make each breed special – something discerning dog owners will absolutely love.

Marketing your grooming business

You could offer the best grooming services in the world, but if no one knows about them, what’s the point? Social media is your best friend here – post before-and-after photos, share grooming tips, and showcase your creative styles. Platforms like Instagram and TikTok are perfect for showing off your skills to a wide audience.

You can also partner with local pet shops or vets to expand your reach. And don’t forget to reward your loyal clients – referral discounts and loyalty schemes go a long way.

Dog grooming is more exciting than ever, with new trends and techniques popping up all the time. From offering eco-friendly services, perfecting Asian Fusion styles, or jumping on the mobile grooming bandwagon, there’s plenty of opportunity to grow your business and wow your clients. What’s your favourite grooming trend?

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.