Protectivity is a provider of specialist small business insurance. We cover thousands of individuals, micro enterprises and medium sized businesses offering a complete range of tailored insurance products to protect our customers against unforeseen events.

Experts in niche sectors, Protectivity is unique for the range of insurance products that are on offer. We can cover a wide range of Pet Business Insurance, Personal Trainer Insurance, Event Insurance, Therapy Insurance, Caterers Insurance and more and pride ourselves on being able to cater for the insurance needs of a huge variety of individuals who are involved within these different sectors.

The team at Protectivity have always recognised the importance of simplicity for our customers, when buying insurance and combine specifically designed technology with exceptional customer service to ensure a superior experience. We’ve been refining this for over 30 years and now over 60K policy holders trust us to protect them. Our reviews speak for themselves!

Protectivity is the trading name of Starpeak Insurance Solutions, who are authorised and regulated by the Financial Conduct Authority (FCA – firm number 309959)

Our Brands

In 2023 Protectivity and other brands SportsCover Direct and Les Mills Insurance were brought together as Starpeak Insurance Solutions. Our other established brands each offer specialist products to their own distinct niche market.

Starpeak is a specialist digital distributer of insurance to niche markets. We provide insurance to over 100,000 policyholders annually across our specialist brands, partnering with leading insurers to provide a range of products directly to consumers and SMEs.

SportsCover Direct is one of the UK’s leading online providers of Sports, Leisure and Travel Insurance. Their AXA XL underwritten products include Sports Travel Insurance, Golf Insurance, Shooting Insurance, and Sports Accident Insurance. SportsCover Direct serves over 50,000 customers a year, and recently won Feefo’s 2023 Platinum Service Award for their excellent customer service standards.

You can find out more information and get a quote for SportsCover Direct’s products by clicking on the below links.

Sports Travel Insurance

Golf Insurance

Shooting Insurance

Sports Accident Insurance

Sports Team Insurance


We’ve partnered with Les Mills – the global leader in group exercise, to provide Personal Trainer Insurance to self-employed Les Mills Registered and Non-Registered Instructors.

For more information please visit the Les Mills Insurance page.



Why us?

  • Over 30 years of experience
  • Our policies are underwritten by world-renowned insurers
  • Trusted by over 61,000 policy holders
  • UK based sales teams

Who we work with

We partner with leading course providers, equipment retailers and social media apps to help our customers with their business needs.

Find out more by clicking the link below.


Refer a Friend

If you are an existing Personal Trainer Insurance or Pet Business Insurance customer of ours, refer your friends to us and save money on your next renewal premium.

Find out more by clicking the link below.


Really good, quick service. I actually spoke to a real person in less than 20 seconds. Amazing! Well done, Protectivity!

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