Protectivity is a trusted provider of specialist insurance including travel, personal accident and business insurance for a variety of commercial enterprises. We cover thousands of individuals and organisations across the UK, offering a complete range of tailored insurance products to protect our customers against personal injury and unforeseen events.


As a niche insurance company, we focus on offering unique products and services which make buying specialist insurance easy. Use our automated and efficient online quote technology to quickly request a competitive price for the cover you need, or pick up the phone and talk to one of our friendly in-house experts about your specific requirements. Either way, we’ll swing into action to promptly provide a price and policy that’s tailored to your personal circumstances and level of risk.

Whether you need insurance for sports, leisure pursuits, adventure travel or specialist business activities, at home or abroad, we deliver comprehensive cover that provides all the protection and peace of mind you need – and know you can depend on. Because with Protectivity, there’s no fuss, no hassle and no loopholes. Just appropriate insurance cover for your specific needs, at a fair price. Of course, we also provide secure payment facilities and ensure that your personal details remain personal at all times.

We hope you’ll agree that our user experience is second to none. Because we pride ourselves on providing exceptional customer service. We’re a small company and our team members actively share the sporting and leisure interests of the majority of our customers. So we’re always keen to hear about your planned events, activities and trips – wherever they happen to be in the world.

As well as being passionate about providing the best possible protection for all your sports, recreational, adventure travel or specialist business activities, we’re focused on creating user-friendly ways to buy what can often be quite complex insurance cover. We have been arranging and selling comprehensive specialist insurance policies to individuals and organisations throughout the UK for over 30 years in one guise or another, and online for the past 10 years. Protectivity is a trading name of SportsCover Direct which is authorised and regulated by the Financial Conduct Authority (FCA).

Our Brands

SportsCover Direct is one of the UK’s leading online providers of Sports, Leisure and Travel Insurance. Their AXA XL underwritten products include Sports Travel Insurance, Golf Insurance, Shooting Insurance, and Sports Accident Insurance. SportsCover Direct serves over 50,000 customers a year, and recently won Feefo’s 2023 Platinum Service Award for their excellent customer service standards.

You can find out more information and get a quote for SportsCover Direct’s products by clicking on the below links.

Sports Travel Insurance

Golf Insurance

Shooting Insurance

Sports Accident Insurance

Sports Team Insurance

Why us?

  • Over 25 years of experience
  • Our policies are underwritten by world-renowned insurers
  • Trusted by over 80,000 policy holders
  • UK based sales teams

Who we work with

We partner with leading course providers, equipment retailers and social media apps to help our customers with their business needs.

Find out more by clicking the link below.


Refer a Friend

If you are an existing Personal Trainer Insurance or Pet Business Insurance customer of ours, refer your friends to us and save money on your next renewal premium.

Find out more by clicking the link below.


Really good, quick service. I actually spoke to a real person in less than 20 seconds. Amazing! Well done, Protectivity!

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