About us
Dedicated to delivering simplicity and exceptional customer service, Protectivity aims to make the process of purchasing insurance online both effortless and cost-effective for small business owners, event organisers and landlords.
We have earned the trust of hundreds of thousands of customers, ensuring they are protected against unforeseen events.
Established in 2007
Over 150,000 customers protected*
Our history
Originally branded as Dare Direct in 2007, the company rebranded as Protectivity in 2012. Since then, the Protectivity brand has been committed to providing niche insurance solutions for small businesses, event organisers, and landlords. Initially focusing on sports coaches and personal trainers, the brand has developed a strong customer following in sports, leisure and wellbeing, artisan manufacturing, event organisation, and the trades industry.
Our aim for Protectivity, as a trading name of Starpeak Insurance Solutions, is to leverage our tech capabilities to make the purchase of insurance easy and cost-effective.
Our insurance partners
Our policies are underwritten by globally renowned insurers like AXA XL.
Part of Starpeak Insurance Solutions
Protectivity and its sister brands, SportsCover Direct and Les Mills Insurance, are trading names of Starpeak Insurance Solutions Ltd
Starpeak is a leading digital distributor of insurance solutions, specialising in niche markets within the consumer and SME sectors. Over 30+ years of history, Starpeak has provided cover to more than 700,000 policyholders.
SportsCover Direct is one of the UK’s leading online Travel Insurance providers for sports enthusiasts, with additional policies including Golf Insurance and Shooting Insurance.
In 2021, we assumed management of Les Mills Insurance, part of the world-renowned Les Mills group exercise brand. Through this partnership, we now provide tailored Personal Trainer Insurance to both self-employed Les Mills Registered and Non-Registered Instructors, ensuring comprehensive coverage for their professional needs.
Why choose us for your insurance...
Here are just a few of the many reasons why we’re the right choice for your insurance needs.
Trusted by Over 150,000 Customers
Experienced insurance providers
Over 3500 highly rated reviews
Proof of our excellent customer service.
Experienced Claims Handling
A smooth and efficient claims process.
UK Based Customer Support
Our friendly UK sales and customer support team on hand to help.
*Based on Protectivity sales data from 2007 to Sep 2024
¹Based on live Feefo data