Craft fairs are great events to showcase your products. There are likely to be various fairs throughout the year ranging from craft fairs at school events to Wedding or Christmas Craft Fairs. Some might also have fabulous themes that you can adopt for your own stall, it is certainly worth researching the event, the stallholders and the visitors expected to find the Craft Fair that is most suited to you and your business.
So, you have chosen your event, booked and designed your craft stall, made your products and are ready to sell. But what else should you consider when selling at Craft Fairs?
Here are 5 important things to remember for your next Fair:
Look at the cost of attending the event vs. the profit that you estimate you could make from it to assess if you can benefit from selling there.
You should also consider the benefit that you will get from promoting your business and showcasing your products.
Track your outgoings, for example the attendance fee or stall hire, cost of materials, transport costs etc and then calculate what you think that you could sell.
This will help you to estimate the finances and then you can review the actual figures after the event to help identify if it is something to repeat in the future.
Some fairs will require you to hold Public Liability as standard practice and upon booking your stall, you may well be asked to provide a copy of your certificate.
Public Liability Insurance for stallholders protects you if a third party makes a claim against you for injury or damage for which you are found to be responsible for. Consider also getting insurance cover for your products and equipment in case they get damaged whilst at the Craft Fair.
Although you may engage with a lot of people at a Craft Fair, you might find that some won’t want to make a purchase that day but do have an interest in your products.
It is important then to give them a second opportunity to review your products.
Direct potential customers to your website or Facebook page.
This way people can view your full range of products in their own time and they may well make a purchase. Make sure that you have business cards/leaflets printed so potential customers can take your business details with them and find you later.
It is likely that the best way to set up your business is as a sole trader and you can do this through www.gov.uk. As part of this you will register for self-assessment and will need to submit your profit and income each year.
Depending on what kind of Craft Fair you are selling at, you may need a license to trade. If you are attending an organised Craft Fair, it is likely that the organisers will have obtained a licence to cover the event itself.
However, if you are trading at a market for example, you may need a market stall or street trading licence. Contact your local council to understand what requirements there might be.
It is best to check with the organisers of the event that you are attending if there are any requirements for you to obtain licenses or insurance.
So, consider these factors when planning an event. Then enjoy creating fabulous products to showcase you and your business at your next Craft Fair!