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Mandy has been with Starpeak Insurance Solutions since 2018, starting in sales in the consumer department and mov...
Mandy has been with Starpeak Insurance Solutions since 2018, starting in sales in the consumer department and moved to underwriting in early 2022. Prior to this her insurance journey started in 2001 with equine insurance in sales and latterly as a claims assessor. She gained her Cert CII qualification in late 2022.
The sports industry and specifically personal trainers is a competitive one. Keeping hold of the clients you already have is clearly a top priority but, what can you do to reconnect with those clients who have used your services in the past?
1. Understand why they left
A questionnaire for all clients who leave can be a great way to understand if there are any improvements that need to be made.
For example, it might be that a client left because you couldn’t offer them the hours that suit them. If, at a point in the future, you can provide this time slot you can use that to restart a conversation.
2. Offer them the next goal
Often clients will work with you to reach a target and achieve a specific goal. This means that the risk is that they will leave once this target has been reached.
So, offer your clients the opportunity to aim for a new goal and therefore continue using your services. For example, if their target was to reach a specific weight, work with them to improve their fitness or train for a specific event for example.
3. Database
It is advisable to keep a database of clients and potential clients. For all clients, past and present and for new enquiries, ask permission to add them to your database. You can then send them details of future sessions, programmes and offers.
It is very important that you obtain permission to do this and store clients data responsibly and in line with GDPR guidance.
4. Marketing
Having a good marketing campaign will enable you to have the tools in place to reach out to potential and lapsed clients. Ensure that you have an impactful and informative website.
Make use of social media such as Facebook and Instagram to remind clients that have lapsed of the services that you provide and they will keep you top of mind. At the heart of your marketing campaign should be the service that you can offer clients ensuring that you communicate how you can and will meet their needs.
5. Newsletters
Regular newsletters are a great way to keep in touch with clients past, present and future. Programs such as mail chimp are free and easy to use making keeping in touch with your clients that bit easier.
6. Training days/bootcamps
Why not hold a training day or bootcamp session and invite potential and lapsed clients. This not only enables you to showcase what it is that you do, but also gives you the opportunity to remind those past clients of the great service that you provide!
7. Focus on client retention
It is less costly to work to hold onto a client than it is to go and find new clients. Keep this in mind and consider having a budget available for small gestures which will help existing clients to remember you and keep them loyal to you.
Some trainers have a loyalty scheme in place, offering clients a discount when they book a certain number of sessions in advance. For example – receive a 50% discount on your 6th session.
8. Offers and packages
This is becoming an effective way for trainers to sell their services and for clients to feel like they are getting value for money. By detailing a package to obtain a specific goal eg. Marathon training package you can include details of a certain number of training sessions as well as diet and nutrition advice all for a set price.
Packages like this can be a great way of reconnecting with past clients and get them using your services once again.
Do I Need to Renew my Training?
Yes, you will need to renew your training every 3 years to ensure that you keep your skills up to date and in order to validate your insurance. Your training provider will be able to give you more details.
Get personal trainer insurance with Protectivity
Protectivity has years of experience insuring personal trainers just like you. Our cover includes personal trainer public liability insurance, personal injury, equipment cover, and employer’s insurance if you run a business that employs other people. With our affordable, flexible policies, you can take your business to the next level with confidence that you aren’t at risk of long-term financial stress.
Take two minutes today to have a closer look at our affordable, flexible personal trainer insurance policies.
Get Personal Trainer Insurance from Protectivity
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.Â
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My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns with the brand’s voice and strategy.
For the small businesses we support, insurance and financial protection can sometimes seem complicated, especially when getting started. That’s why our content is designed to be clear and practical—providing helpful guidance and ensuring our customers not only find the specialist cover they require but are confident it will do the job they need.
