December 5, 2023
If you’re looking to make extra money or diversify your business around the festive season, why not make or stock Christmas crafts to sell? Whether you offer them at fairs, online or in an existing store, it can be both profitable and fun to help people gift their loved ones or fill their homes with the warmth and charm of Christmas. Whether you’re an experienced artisan or dipping your toe into getting crafty, there’s undoubtedly always a market for Yuletide creations.
Once you’ve decided to share and spread joy through your creativity, you’ll want to settle on your niche or narrow down your products. If you’ve been to Christmas markets or fairs before, you’ll know there are many different things you can sell, aimed at a range of demographics. Whether you specialise in cards, woodwork, ornaments, or other festive crafts, you can tap into different audiences on various platforms and channels, for a successful seasonal business.
In this article, we’ll explore some of the best Christmas craft ideas to sell, with advice on current trends and how to approach the festive market.
Before you do anything, you’ll need to decide whether to source existing products or make Christmas crafts to sell. This depends on various factors, including your skills, resources, and business goals. Designing and producing your own crafts gives you the option of making unique, personalised products that reflect your creativity. This can set you apart in the market and build a brand identity. However, it will require time, effort, and a certain level of proficiency in craftsmanship. Aside from the business benefits, it’s also, of course, about whether you enjoy the making in and of itself.
The benefit of sourcing existing crafts is that it lets you be more efficient with your time. You can offer a bigger range of products and have more hours in the day for other aspects of your business, such as marketing. This is a good option if you lack specific crafting skills, while also giving you the opportunity to bulk price collections, potentially increasing profit margins.
Research market demand, competition, and your target audience. Handcrafted items often appeal to consumers seeking one-of-a-kind pieces, while sourced goods might cater to those looking for convenience and variety.
You might want to go for a hybrid approach, crafting signature pieces while supplementing your offering with sourced items. Striking this balance lets you increase your product range and appeal to a broader customer base, maximising your potential in the market. Regularly assessing customer preferences and market trends will guide your strategy for long-term success.
There are numerous Christmas crafts you can make and sell, catering to a wide range of tastes and preferences. The popularity of different items can vary from year to year. Anything personalised can add a touch more emotional connection and make people feel special.
Here are some ideas for Christmas crafts to sell at craft fairs, in stores or on online marketplaces.
If you want something straightforward to produce yourself, cards are easy Christmas crafts to make and sell. Handcrafted Christmas cards are timeless yet still elevate this long-held tradition, with the huge rise of digital designs in recent years. This means unique and personalised designs offer a nostalgic point of difference.
Consider using traditional festive symbols or incorporating popular Christmas themes. Experiment with different techniques such as embossing, calligraphy, or incorporating small ornaments into the card design. Start early to ensure you have enough stock for the rush. Selling customisable options lets people add a personal touch.
Woodwork crafts add a rustic, charming touch to tree decorations or rooms in the home. If you’re planning to make and sell wooden Christmas crafts, you could include classic holiday shapes like stars, snowflakes, reindeer or Christmas trees. Alternatively, you might want to sell gifts that can be used throughout the year, such as jewellery boxes and planters.
If you’re environmentally minded, give some thought to using or sourcing reclaimed wood for an eco-friendly twist. Whatever materials you opt for, they can be set apart with intricate details, painting or wood burning. Bundle your ornaments into themed sets to encourage customers to purchase multiple pieces, or personalise them with names and dates for a sentimental touch. Crafters’ platforms like Etsy are great for these kinds of products.
Wreaths are a staple in Christmas decor, so beautifully crafted designs help to set people’s homes apart for everyone to see. Experiment with different materials such as pine cones, berries, and ribbons. Offer a variety of sizes and styles to cater to different tastes.
You could also host wreath-making workshops to engage with your local community. Create a strong online presence through social media and a dedicated website to showcase your designs, while remembering traditional marketing to reach people offline, such as posters in local shops or cafes.
Add a personal touch to another Christmas tradition by creating bespoke, handmade stockings. Experiment with different fabrics, textures, and embellishments. Personalised stockings with names or monograms to make them extra special.
Offer a range of sizes and designs aimed at different preferences and age groups. You could also collaborate with local retailers or online marketplaces to expand your reach. You can sell stockings in sets with other festive items, such as candles to put around them on the mantlepiece, for a complete holiday package.
People love to bring evocative seasonal scents into their homes. Help them create that cosy Christmas ambience that’s so coveted this time of year, with handmade candles and scented crafts. Experiment with festive scents like cinnamon, pine, or gingerbread. Package candles in Christmas-themed containers, or create decorative wax melts for a unique twist.
There’s also the option to create gift sets with coordinating scents and candle sizes. Invest in striking packaging to elevate your products.
For inspiration on starting a candle making business read our short guide.
Consumer tastes are ever-evolving, so you’ll have the best chance of success if you latch onto current ideas that bear the modern market in mind. Stay informed on emerging trends and tailor your craft range accordingly.
This year, you might want to consider something that falls within these areas:
One of the core considerations of any commerce business should be getting the right insurance. It’s no different when it comes to crafts, as you’ll want to protect yourself and your products for professional longevity.
Protectivity’s Crafters Insurance is designed to give protection from customer or third-party claims, with Product Liability Insurance for the event of accidental damage to someone else. You can also opt for Craft Fair Insurance, specifically created for stallholders.
Find out more and get an instant quote tailored to the needs of your business. Get in touch if you have any queries at all.
This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation.