How to market your small business on a shoe-string!
In the thriving small business community, standing out from the crowd is imperative. Competing with long established businesses may seem daunting, but effective marketing of your business can really pay off. And you don’t need to have a huge budget to market your small business successfully! Why not try the following marketing strategies to help boost your small business?
Social media is one of the easiest ways to market yourself, and it’s completely free! Create a business account on popular sites such as Facebook, Twitter, and Instagram. You can maximise your online presence by posting regularly with varied content. For example, a dog walker could post photos or videos of the animals in their care, whether they are participating in a particular activity or just out for a walk. Post about what you’re doing that day and encourage customers to get involved – pet owners may be at work but they’ll love to see what their dog is up to during the day.
Modernise your website
Your website is a hugely valuable asset to your business as it represents you online. Customers can find out all about you and your business so you need to make a good impression. Having a clean and modern website can be advantageous over long established businesses whose websites may be slightly neglected. Make sure visitors can easily find out about your business, for example about your team and your prices, and ensure your contact details are prominently displayed.
Start a blog
To help rank above your competitors, you might like to attach a blog to your website. This will allow you to produce original and helpful content, establishing you as an expert in your field. Tailor your content specifically for your customer audience to generate interest from readers and potential customers. You can even use sites such as WordPress which will allow you to blog for free!!
If your business takes you out and about in the local area, why not advertise with branding. This may be a van with your company logo on the side or even branded jumpers for your staff. If your staff are out and about in the community, these are free billboards so use them! Using the dog walking business example if you have staff walking dogs, having your company name visible will attract the attention of potential customers.
It is also beneficial to attend any community events to promote your business. You could have a stand or display with information about your business and even give out promotional items.
Hand out flyers in your local town centre or put ads in local shops or magazines – these are relatively low cost marketing tactics on a local basis which will reach a large percentage of your target audience.
Word of Mouth
The traditional word of mouth and recommendation is always going to be the best marketing tool you have. Who better to advertise for you than your happy customers!
Ensure your customers have a positive experience with your business and the service you offer. Not only will they be coming back time and time again but will be recommending you to their friends and family! All for free!