For many small businesses a well-presented and run social media account far outweighs the importance of a standalone website.
That’s probably true for many hairdressing operations who might be better suited to focusing their online efforts on their Facebook, Instagram or Twitter accounts.
But how can you use these platforms to build your brand and showcase your business? We’ve picked out seven things to consider.
Protectivity is a specialist in niche commercial, leisure and lifestyle insurance. We cover thousands of individuals and small to medium size businesses across the UK, including qualified hairdressers and barbers. We offer a range of tailored insurance products to protect our customers against unforeseen events.
Tip One: Separate business from personal accounts
First of all, it’s worth remembering that these pages are about your business, and while as a hairdresser, there’ll some kind of personal branding involved – this is not the place for your night out photos or political opinions!
Start on the right foot, by creating a dedicated account for all your hairdressing content to best show off your business. That’s not to say that everything you post must be overly serious, injecting some personality into your brand can set your page aside from the rest.
Tip Two: Strike the right position balance
One thing’s for sure – there’s no point putting time into a business social media account if you are going to post infrequently. In fact, a business with a page and no updates might even be off-putting to prospective clients.
That being said, be careful not to go overboard. Multiple posts ever day might come be deemed spam-like and will in all likelihood mean the impact of any good content is lost. Good, regular content is what you are after, rather than posting for posting’s sake.
Keep your customers informed on your business updates, attract new customers with aesthetically pleasing imagery and make sure you keep social media ‘social’ and you won’t go far wrong.
Tip Three: Show off your cuts with plenty of imagery
As a hairdresser or barber, the finished result of your cuts is the core product you have to show off – so make sure you make the most of the hair in front of you.
Take lots of photos of your finished work (with your client’s permission, of course) and share them on your chosen social media channel. If potential clients get a look at what you can do to other people’s hair, it might just be all they need to pick up the phone and give you a call to book an appointment.
Try and think outside the box too – diversify from simple hair-shots, why not get some videos filmed showing how certain cuts or treatments are achieved. Your social media profile should be just that; social content will go a long way.
Tip Four: Try paid ads
You should try and make the most of referrals, website testimonials and social feedback, which are vital to making that first great impression and building those feelings of trust and confidence in your business.
Many companies underestimate the power of customer-written online hairdressing reviews—or don’t realise at all what these testimonials can do for their business. Online reviews are helpful in boosting reputation and sales, but they also represent an untapped resource for ideas for improvement or expansion. Embracing your online reviews and taking into consideration customer feedback will help your business’ continued success.
Tip Five: Analyse what you do
If you vary your post content it’s likely that certain approaches will achieve better results than others. For that reason, it’s important to take stock of how your posts are performing.
Are before and after shots showing more engagement? Have videos shown a better response? Keep track of your performance to tweak your social media strategy as you go. The major social media channels have good analytics reports to do this for you.
Tip Six: Join plenty of groups
By it’s very core, social media is a great way to connect with others in your industry. Facebook, in particular, is the place to join groups, both within your local area and in the hairdressing industry.
Local groups can be a good way to get your name and business out there. Increase your reach and share your business services with people in your local area. Just be careful not to break the rules of the group – some don’t allow advertising.
As well as getting your name out there, Facebook groups can be a great way to learn more about your business. Other hairdressing professionals are not only your rivals, but they can also be your greatest teachers by sharing their knowledge and input with you whatever your enquiry.
Tip Seven: Never stop learning
Just like you’ll want to continue to develop your business, it’s never too late to improve your social media presence. Things change at an alarming rate in the digital world, so it’s vital to stay on top of the latest trends and developments to ensure you’re getting the most out of your chosen platform.
There are plenty of free and paid-for courses on social media marketing out there, that can teach you a thing or two about boosting your business profile. Remember, a good social media profile and brand could be the difference between an individual choosing you over a rival.