Tip One: Separate business from personal accounts
First of all, it’s worth remembering that these pages are about your business, and while as a hairdresser, there’ll be some kind of personal branding involved – this is not the place for your night out photos or political opinions!
Start on the right foot, by creating a dedicated account for all your hairdressing content to best show off your business. That’s not to say that everything you post must be overly serious, injecting some personality into your brand can set your page aside from the rest.
Tip Two: Strike the right position balance
One thing’s for sure – there’s no point putting time into a business social media account if you are going to post infrequently. In fact, a business with a page and no updates might even be off-putting to prospective clients.
That being said, be careful not to go overboard. Multiple posts every day could be deemed spam-like and will in all likelihood mean the impact of any good content is lost. Good, regular content is what you are after, rather than posting for posting’s sake.
Keep your customers informed on your business updates, attract new customers with aesthetically pleasing imagery and make sure you keep social media ‘social’ and you won’t go wrong.
Tip Three: Show off your cuts with plenty of imagery
As a hairdresser or barber, the finished result of your cuts is the core product you have to show off – so make sure you make the most of the hair in front of you.
Take lots of photos of your finished work (with your client’s permission, of course) and share them on your chosen social media channel. If potential clients get a look at what you can do to other people’s hair, it might just be all they need to pick up the phone and give you a call to book an appointment.
Try and think outside the box too – diversify from simple hair-shots, why not get some videos filmed showing how certain cuts or treatments are achieved. Your social media profile should be just that; social content will go a long way.
Tip Four: Try paid ads
You should try and make the most of referrals, website testimonials and social feedback, which are vital to making that first great impression and building those feelings of trust and confidence in your business.
Many companies underestimate the power of customer-written online hairdressing reviews—or don’t realise at all what these testimonials can do for their business. Online reviews are helpful in boosting reputation and sales, but they also represent an untapped resource for ideas for improvement or expansion. Embracing your online reviews and taking into consideration customer feedback will help your business’ continued success.
