May 16, 2023
You might think that business cards are a bit old-fashioned these days. But even in a world where the Internet and social media dominate the marketing and communication landscape, the business card still has value in reaching prospective customers and getting your enterprise noticed.
Whether you’re just starting a personal training business, or you have an existing business you want to grow, an informative and concise business card can therefore make a real difference. However, it’s very easy to get it wrong, and end up with cards that are messy, unattractive, or are simply trying to do too much.
In this guide, we’ll highlight what to put on a personal trainer business card, what not to put, and what else to consider.
Obviously, your first port of call in what to put on a personal trainer business card should be determining the key contact details to include. These should comprise your name (and/or your company name if you have one), your job title, and contact details across a variety of communications methods.
You can include any of your phone number, email address, website, postal address (if you operate from a specific venue), and the addresses for your social media channels. Some of these will be more important than others, depending on which platforms you use for your marketing and communication, so it’s best to prioritise a few of them rather than including absolutely everything.
Ultimately, your card should tell people who you are, what you do and how to get in touch with you from the very first glance. Ask friends, relatives or colleagues for a second opinion if you’re not sure that your proposed design achieves this.
It’s important to remember that less can often be more with a business card. You’ve only got the size of a credit card to get your points across, and if you try to overload the card, it will end up looking cluttered and unfocused. Make sure that there is nothing on the card that doesn’t absolutely need to be there.
A good example of where something might or might not be required is information around your credentials, i.e. letters and abbreviations after your name that mean you have a degree or other personal training qualification. Depending on the nature of your business, it may be very important to point out specific qualifications or skills that you have, because they will appeal to your target audience.
But if that isn’t the case, putting all those letters onto your business card is unnecessary, and wastes valuable space. The business card is to encourage people to make first contact – let your website and social channels tell the full story of you and your business.
One thing that often gets overlooked in personal trainer business card development is the call-to-action: what it is you want the reader to do when they’ve picked up your card.
Most commonly, this will be to get in touch with you via your selected channels of communication, but it could be something else. For example, you might want to promote a discounted membership, a free trial session for new customers, or direct people to health and fitness content on your website.
Whatever you choose, your call-to-action should be prominent on your business card, leaving the reader in no doubt as to what they should do if they’re interested. For specific offers or digital content, a QR code can make it as fast and easy as possible for readers to take the next step.
As well as content, you also need to consider the overall look and design of your business card. This doesn’t have to be difficult or time-consuming, as most business card providers have online design tools, on which you can carefully construct your card’s design and then place your order immediately.
Things to consider in this area include:
Logo and colour scheme: if you have a logo for your company, and/or an overall look and feel across website, social media, clothing and equipment, make sure they are included
Slogan: a motivational line or a short description of your services can help you get your message across – the reverse side of your card can be ideal for this
Font: play around with different fonts to find something that complements your colour choice and stands out, but without being too difficult to read.
The good news is that business cards can be very affordable, to the point that some companies are willing to print you a limited run of basic business cards for free. While this will help you on a small-scale, these free cards may not give you the design or material options you want.
The price of your business cards will vary, depending on how many you order, how quickly you need them delivered, and the quality of the printing and card material you choose. Standard options are generally available from less than £10 per 100 cards, rising up to more than £20 for more premium alternatives. You’ll also find that buying in larger quantities will normally bring these prices down by a reasonable amount.
A good, memorable personal trainer business card is one of the most important jobs to tackle when you’re starting out with your business enterprise. Another is making sure you’re protected against unforeseen circumstances with comprehensive insurance cover.
At Protectivity, we have decades of experience covering personal training businesses big and small, and whether a new company or established enterprise. With our affordable and customisable policies, you can make sure you don’t end up out of pocket, thanks to Public Liability cover, Professional Indemnity, and £250 of free equipment cover. What’s more, our flexible payment plans mean you can get peace of mind without breaking your budget. Take a closer look at our insurance for personal trainers.