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Steffi joined the business in July 2017 as Business Support Executive. Steffi completed her degree in Sports and ...
Steffi joined the business in July 2017 as Business Support Executive. Steffi completed her degree in Sports and Coaching Studies from Oxford Brookes University and was seeking a role where she could utilise her sports education background. At the time, Sports Cover Direct was the more dominant company brand and the role of Business Support was the perfect graduate job to step into.
The first 4 years involved Steffi learning the insurance products and helping navigate the company’s internal policies and procedures. With the growth of the business and keenness for a leadership role, in late 2021 Steffi took on the role of Sales Operations Manager. Steffi now manages a team of Insurance Sales Executives, focusing on the smooth running of the department and improving sales performance.
Have you ever thought about starting a pet sitting business? With the number of pet owners on the rise and people treating their furry friends as part of the family, the demand for reliable pet sitters is growing faster than ever.
For customers – the benefit of using a pet sitter instead of a friend or neighbour is that a pet sitter is a contract service providing care at agreed times. This makes it not only more reliable but also gives a pet owner peace of mind that their pet is being cared for in the best possible way.
If you love animals and dream of being your own boss, this could be the perfect opportunity. In this guide, we’ll walk you through everything you need to know to launch your own pet sitting business, from establishing credentials to pet sitting insurance, and turn your passion into a profitable venture.
Understanding the pet sitting industry
Before diving in, it’s good to understand the industry you’re entering. Did you know that nearly 60% of households in the UK own a pet? Dogs and cats lead the pack, but small animals, birds, and even reptiles are becoming more common. With busy schedules, holidays, and work commitments, pet owners often need someone trustworthy to care for their beloved animals. That’s where you come in.
Pet sitting can involve more than just popping in to feed a cat or walk a dog. You might offer overnight stays, medication administration, or even grooming services. While this business can be rewarding, it’s important to know that it comes with challenges like managing tricky pets or dealing with last-minute cancellations.
Experience – Building skills and credentials
While you might already be an animal lover, having some professional skills and credentials can give you an edge. Consider taking courses in animal behaviour or pet first aid. These not only boost your knowledge but also show clients that you’re serious about your business.
Volunteering at a local shelter or shadowing an experienced pet sitter can also be a great way to gain hands-on experience. Don’t forget to collect testimonials—positive reviews from happy clients can do wonders for your reputation.
Advertising
To attract clients, you’ll need to get the word out. Here are some tips to market your business effectively:
Build an Online Presence
Create a simple website showcasing your services, prices, and contact details. Share photos of happy pets you’ve cared for (with the owner’s permission, of course!) and include testimonials if you have them. Social media platforms like Instagram and Facebook are also brilliant for connecting with pet owners.
Local Marketing
Don’t underestimate the power of offline marketing. Print some flyers and business cards to leave at vet clinics, pet shops, and community boards. Attend local events and meetups where pet owners gather.
Encourage Word of Mouth
Word of mouth is one of the most effective ways to build trust. Encourage your satisfied clients to spread the word and leave positive reviews online. You could even offer discounts for referrals to sweeten the deal.
Tools and resources for running your pet business
There are plenty of tools out there to help you manage your business efficiently. Consider using apps like TimeToPet or Rover for scheduling, invoicing, and client communication. Platforms like PayPal or Stripe make handling payments simple, and accounting software can keep your finances in check. Organisation is key when you’re juggling multiple clients!
Common challenges and how to overcome them
No business is without its hurdles. Here are a few common challenges you might face and tips for handling them:
- Last-minute cancellations: Have a clear cancellation policy in place to protect your time and income.
- Difficult pets or owners: Stay professional and communicate calmly. Know your limits and don’t be afraid to decline jobs that aren’t a good fit.
- Time management: Use scheduling tools to organise your workload and avoid overcommitting.
Starting a pet sitting business can be an incredibly rewarding journey, both personally and financially. By following the steps in this guide, you’ll be well on your way to creating a successful business that allows you to do what you love every day.
So, what are you waiting for? Take the leap and start planning your pet sitting business today. Who knows? This could be the start of your dream career!
Essential steps to start your pet sitting business
Ready to get started? Here’s a step-by-step guide to help you set up your business for success.
Conduct Market Research
Before you do anything else, spend some time understanding the market in your area. Are there many pet owners nearby? What kinds of services are they looking for? And who’s your competition? A little research will help you figure out how to stand out.
Develop a Business Plan
This doesn’t need to be overly complicated, but having a solid plan will give you a clear direction. Decide what services you’ll offer (e.g., dog walking, overnight care, puppy training) and how much you’ll charge. Think about your goals and map out your start-up costs.
Get Insured
Pet sitting involves a lot of trust, so having proper insurance is non-negotiable. Public liability insurance will protect you if something goes wrong, like a pet causing damage or an accident happening on your watch. Pet sitting insurance is essential to protect you, the owner, the pet and anyone else that your pet might come into contact with. For more information about Pet business insurance and exactly what is covered on our Pet Sitting Insurance page.
Set Your Pricing
Pricing can be tricky, especially when you’re just starting out. Research what other pet sitters in your area charge and consider your own experience and the services you offer. Be competitive but don’t undersell yourself—your time and effort are valuable.
About Us
We’re one of the leading providers of insurance for pet businesses, and we offer a variety of tailored products such as insurance for dog walkers, insurance for a pet sitting business and Dog Grooming Insurance policies.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
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My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns with the brand’s voice and strategy.
For the small businesses we support, insurance and financial protection can sometimes seem complicated, especially when getting started. That’s why our content is designed to be clear and practical—providing helpful guidance and ensuring our customers not only find the specialist cover they require but are confident it will do the job they need.
