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Guest writer, professional personal trainer and owner of Positive Impact Fitness, James Drabble, shares his views on what to do if your clients cannot make payments during COVID-19.
Amazing, isn’t it? The ability to have an open, honest and mature discussion with a fellow adult.
Crack open that pack of cards and lay them face up across that table. Only by understanding the true reality of the client’s circumstances can the pair of you come to a reasonable solution. Yes, it could mean parting ways, but it could also present options they weren’t aware might be available.
Full transparency at all times.
If you ordinarily train clients for an hour, cut it by 15 minutes to three quarters of an hour. If it’s 45 minutes, slash it to half an hour. Reducing the session time reduces the cost of the session, thus making it financially more appealing.
Most clients train every week. Offer to switch to a bi-weekly Personal Training program with a tailored home program, devised by you free of charge, for the seven days sandwiched between. It’s a little more work, but it keeps a customer happy.
Quick example: I’ve trained a client for the past 12 years. He’s had a large reduction in income and doesn’t know whether he can afford next month’s sessions with a family of five to support.
In the meantime he’s working voluntarily for his local hospital, which is enough for me to continue training him without charge. At the end of the day I want to keep him as a client, because when he is back working I know he will start paying me again.
Don’t instantly expect all your clients to pack it in.
In fact, don’t rule out the possibility they may choose to continue paying for sessions without even taking them.
All your clients should appreciate the work you do and many will want to maintain support of loyal, local businesses. I refer you back to the first point about honest and open discussion. It can swing both ways.
Owner and Founder of Beaconsfield based Positive Impact Fitness, James takes a whole body approach when working with people of all ages and abilities. Providing his clients with a variety of exercise techniques as well as realistic nutrition advice. James has a vast experience working with injury rehabilitation as well as sports specific conditioning.