With over 13,000 personal trainers in the UK, it’s becoming tougher for fitness professionals to establish a niche for themselves. It therefore becomes more of a challenge to compete for that dwindling market share.
And with Britain still in the midst of an obesity crisis (one in four adults in the UK is obese), there could scarcely be a better time to branch out into the world of nutritional advice.
Many PTs will draw up diet plans for their clients. Some will do excellent jobs at suggesting balanced diets that can help their clients towards their goals – others may barely stray from the “it’s high in protein; it must be good” thought process.
To really make it as a nutritional advisor, not to mention to also adhere to many insurance policies, getting qualified to give this advice is well worth doing.
Course providers such as Future Fit, Train Fitness and Diet Specialist all offer courses that are recognised by the Association for Nutrition.
By taking a course officially affiliated you take your first steps to being able to call yourself a Nutritional Advisor.
Yes, the personal training market is crowded, but why go down the nutrition route?
The answer to this is simple. Food (done properly) sells. Certain celebrity personal trainers such as Joe Wicks do this well. By providing visual stimulants with easy-to-follow instructions, his Instagram and Facebook videos with nutritional advice do extremely well.