Digital Marketing Agency Insurance
Specialist business insurance for UK digital marketing agencies from £4.47 per month*.
- Public liability for digital marketing agencies
- Get an instant quote online
- Professional Indemnity cover
- Join over 180,000 customers**
From only £4.47* per month
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What does insurance for digital marketers cover?
Digital marketing agency insurance can cover claims arising from professional mistakes, such as incorrect advice, under the professional indemnity section of the policy.
It can also protect against public liability claims, such as accidental injury to a member of the public or damage to their property. If you employ staff, you may wish to include employer’s liability in your policy. This covers claims arising from employee injury or illness linked to their work. Your business may use a range of equipment, such as computers. Digital marketing agency insurance can help protect against theft, accidental damage, and loss of your equipment.
Make sure your cover reflects the work you carry out, and always check your policy documentation for any exclusions that may apply to your activities.
Public Liability
Professional Indemnity
Employers' Liability
Equipment
Personal Accident
Public Liability and Products Liability
- From £1 million to £5 million of cover.
- Protection from claims by a third-party who gets injured during a session or has their property damaged.
Professional Indemnity
- From £250,000 to £1 million of cover.
- This protects you from damages caused by your mistakes, errors, or negligence in your professional work, including those made by your employees.
Employers’ Liability
- Up to £10 million of cover.
- Protection from claims against employee incidents if someone suffers a work-related injury and brings a claim against you.
Business Equipment
- Up to to £25,000 worth of cover
- Cover is provided on a new for old basis for items under three years old, meaning that regardless of whether you have had the item for three months or three years, we will replace it with a brand-new equivalent if the damage is irreparable.
Personal Accident
- Protection from workplace accidents.
- A selection of incidents can be claimed for under this benefit including accidental death, permanent total disablement and temporary total disablement.
Overseas Extension
- Work abroad for up to 30 days a year.
Select Europe or Worldwide (excluding the USA & Canada).
Legal Expenses
- Access to a legal helpline and a counselling service in addition to legal defence costs.
- The cover can be upgraded further to include employment disputes, property disputes, health and safety disputes and more.
- Expertise out of your scope of work.
- Businesses with more than 5 employees
- Damage to electronic data
- Wear and tear of equipment
- Hiring out equipment
- Training provided to another party that isn’t an employee
- Operating in the US and Canada
- Anyone aged 16 or younger working for you
For further information on exclusions in your cover please refer to policy documentation.
Why do digital marketing agencies need insurance?
Digital marketing agencies need insurance to protect against financial and legal risks arising from professional mistakes or accidents. It helps cover claims for incorrect advice, as well as accidental injury to members of public.
Insurance for digital marketing agencies can cover a wide range of scenarios, helping you continue operating with confidence:
Public liability cover
As a digital marketing agency owner, you may host clients at your office. If a visitor is injured on your premises and makes a claim against your business, public liability insurance may cover legal costs and compensation where the business is found legally liable.
Public liability insurance protects your business from the legal and financial consequences of these types of claims, so you are not left to cover the costs yourself.
Professional indemnity insurance
During a campaign, an error in strategy, targeting or reporting could lead to missed objectives or financial loss for your client. As a result, they may bring a claim against your business.
In this situation, professional indemnity insurance can cover legal costs and any compensation awarded, helping protect your digital marketing agency from the financial impact of a genuine error.
Equipment cover
Your laptops, devices and essential equipment are central to running your agency. If they are damaged, lost or stolen, it can disrupt your work and delay client projects.
Equipment cover helps you recover quickly by replacing critical items, so your campaigns stay on track and your clients continue to be supported without interruption.
Personal accident cover
Running a digital marketing agency often means long hours, tight deadlines and constant client demands. If you are unable to work due to illness or injury, it can quickly impact your income and business continuity.
Personal accident cover provides financial support while you recover, helping protect your income and keep your agency stable during time away from work.
Proof of liability cover
Many clients, offices or shared workspaces may require proof of liability insurance before allowing you to work on site or enter into contracts.
This ensures that if accidental injury or property damage occurs, there is appropriate protection in place. Having the right cover not only helps meet these requirements but also strengthens your credibility and supports you in securing larger clients with confidence.
Our experts explain why...
“Working in a digital marketing agency involves more than delivering strong campaigns. It means managing client expectations, handling data, meeting tight deadlines and operating across fast moving digital channels. From launching high budget campaigns to reporting on performance, agencies face a mix of strategic, technical and commercial pressures every day.
That is why our digital marketing agency insurance is designed with flexibility and real world protection in mind. Whether you are a freelancer or running a growing agency, our cover helps protect you from unexpected issues such as client disputes, errors in your work, or third party claims. It can also be tailored with optional extras like equipment cover, employers liability, personal accident protection and more.
It is about giving your business a solid safety net, so when challenges arise, you are in a position to handle them without unnecessary disruption.”
Chris Trotman, Protectivity Underwriting Manager
How much does insurance for digital marketing agencies cost?
At Protectivity, policies start at just £4.47 per month.
The cost of your policy will depend on factors such as the size of your agency, the services you offer and the level of risk involved. If you manage large campaigns, handle sensitive client data or work with multiple clients, your premium may be higher to reflect your cover needs.
Optional extras like professional indemnity, equipment insurance, personal accident cover or employers’ liability can be added to suit how your agency operates.
Prices from
£4.47* a month
Explainer quote
Policy cost
£4.47* a month
Policy type
Creatives insurance
Policy duration
Annual
Public Liability
£1,000,000
This example is based on a real quote from our website on 29/04/2026. If your circumstances and cover needs differ, your quote may be more or less expensive than the above example. The quote you receive will reflect the information you share about your event. The quoted price may vary from those displayed here.
Have a question?
For further information on your policy, renewals, making a claim and contacting us, you’ll find an extensive list of FAQs on our Help & Support page.
Why choose Protectivity for your digital marketing agency insurance?
Let the reviews of over 3,500 customers explain why you should choose us.¹
Trusted by over 180,000 policyholders.
Experienced insurance providers for over 30 years.
5* reviews from 3,500+ customers.
Proof of our excellent customer service.
Experienced Claims Handling
A smooth and efficient claims process.
UK Based Customer Support
On average we answer your phone calls in under 2 minutes
Frequently
Asked Questions
Does my insurance cover GDPR breaches or mishandling of customer data?
Data protection breaches would not be covered as standard. You may need separate specialist cyber insurance to cover GDPR related risks and penalties.
Am I covered if a marketing campaign fails to deliver promised results?
Professional indemnity insurance can help if a client claims financial loss due to your services not meeting expectations, covering legal costs and potential compensation.
What happens if I accidentally breach copyright or use unlicensed images?
Professional indemnity insurance can cover claims related to copyright infringement or use of unlicensed content, helping with legal defence costs and damages.
Does my insurance cover data breaches or cyber security incidents?
Cyber related incidents are not always included as standard. You may need dedicated cyber insurance to cover data breaches, hacking, or other security issues.
Am I covered if I miss a deadline and my client loses revenue?
Yes, professional indemnity insurance can respond to claims where a missed deadline leads to financial loss for a client, subject to policy terms.
Does my insurance cover disputes over intellectual property ownership?
If professional indemnity insurance is selected in your policy, it can help with disputes relating to intellectual property, including ownership and usage rights.
Am I covered if I accidentally delete or lose a client’s marketing materials?
This is often excluded from standard policies, particularly where it relates to electronic data, so it is important to check your policy details.
Does my digital marketing insurance cover freelancers and contractors I hire?
If you employ staff, employers liability can cover claims relating to employee injuries. However, cover for subcontractors or freelancers may vary, so you should check your policy to ensure they are included.
What happens if my advice leads to financial loss for a client?
Professional indemnity insurance can protect you if a client claims your advice caused financial loss, covering legal expenses and compensation.
This page content has been created for general information and should not be taken as advice.
*Prices quoted refer to a quote raised from our website 14/04/2026. Prices will differ depending on requirements. Make sure you have the correct level of cover for what you need. For the most accurate pricing, please get a quote and for full details on what is covered refer to our policy documentation with your quote.
** Based on Protectivity sales data from 2007 to present
ˆ10% introductory discount applies to the first-year policy premium only and is not available to current Creatives Insurance customers. Protectivity reserves the right to amend or withdraw this offer without notice. Available to UK residents only.
¹Based on live Feefo data