December 2, 2022
Social media is one of the most important tools available to any gym business. It can help raise awareness around what you offer, help you build a devoted following, and portray your operation in the best possible light to current and prospective members.
To expand your presence, you should use the most popular and trending gym hashtags, but it’s important to understand which ones to put in your posts, and how many to use. Whether running a specialist gym or a 24-hour operation, this short guide tells you all you need to know.
The hashtags we’ve picked out here aren’t necessarily the three most popular. That’s because the ones that top the charts are the shorter and more general themes – while these are worth mentioning, you should also explore popular hashtags that are a bit more specific. These four in particular are worth considering for your social posts:
This is probably about as simple as a hashtag can get, and it’s no surprise that it’s the most popular gym hashtag around. This is the best one to use for getting your name out to the widest possible audience.
Many social media users will be struggling to get themselves into the gym and work out. Inspirational posts using this hashtag can help empower them to make a greater effort – potentially at your facility.
This hashtag is very specific to one gym-related niche, but body-building generates such incredible social content that it’s built a strong following. If your gym focuses on weights and bodybuilding work, then this hashtag is a must.
Of course, the gym isn’t always about exercise and fitness: some people enjoy the general gym lifestyle, too. This hashtag is ideal for showing off those lifestyle posts that many gym users love to see.
You’ve probably seen lots of posts from the people you follow on your social media channels that are full of as many hashtags as they can fit in. However, just because they do it doesn’t mean that it’s a good idea! Posts like these clearly look like spam and they can do more harm than good to the credibility of the content, especially if users end up reading content, they’re not interested in through hashtags that are barely relevant. That’s why you should carefully plan which hashtags to use in each post – try and avoid using more than two or three at a time.
A strong social media presence is now a vital part of running a successful gym operation. But another element that’s just as important is ensuring that you have comprehensive insurance cover in place.
Protectivity’s gym insurance policies can give you all the cover you need, and peace of mind that you and your business are protected, whatever happens. Our policies include Public Liability, Employers’ Liability, Business Interruption Cover, and Buildings & Contents Cover, taking care of financial losses caused by anything from accidents to vandalism.
Find out more on our competitively priced gym insurance policies.