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Mandy has been with Starpeak Insurance Solutions since 2018, starting in sales in the consumer department and mov...
Mandy has been with Starpeak Insurance Solutions since 2018, starting in sales in the consumer department and moved to underwriting in early 2022. Prior to this her insurance journey started in 2001 with equine insurance in sales and latterly as a claims assessor. She gained her Cert CII qualification in late 2022.
Social media is one of the most important tools available to any gym business. It can help raise awareness around what you offer, help you build a devoted following, and portray your operation in the best possible light to current and prospective members.
To expand your presence, you should use the most popular and trending gym hashtags, but it’s important to understand which ones to put in your posts, and how many to use. Whether running a specialist gym or a 24-hour operation, this short guide tells you all you need to know.
The top trending gym hashtags
The hashtags we’ve picked out here aren’t necessarily the three most popular. That’s because the ones that top the charts are the shorter and more general themes – while these are worth mentioning, you should also explore popular hashtags that are a bit more specific. These four in particular are worth considering for your social posts:
#gym
This is probably about as simple as a hashtag can get, and it’s no surprise that it’s the most popular gym hashtag around. This is the best one to use for getting your name out to the widest possible audience.
#fitnessmotivation
Many social media users will be struggling to get themselves into the gym and work out. Inspirational posts using this hashtag can help empower them to make a greater effort – potentially at your facility.
#bodybuilding
This hashtag is very specific to one gym-related niche, but body-building generates such incredible social content that it’s built a strong following. If your gym focuses on weights and bodybuilding work, then this hashtag is a must.
#gymlife
Of course, the gym isn’t always about exercise and fitness: some people enjoy the general gym lifestyle, too. This hashtag is ideal for showing off those lifestyle posts that many gym users love to see.
How many gym trending hashtags should you use?
You’ve probably seen lots of posts from the people you follow on your social media channels that are full of as many hashtags as they can fit in. However, just because they do it doesn’t mean that it’s a good idea! Posts like these clearly look like spam and they can do more harm than good to the credibility of the content, especially if users end up reading content, they’re not interested in through hashtags that are barely relevant. That’s why you should carefully plan which hashtags to use in each post – try and avoid using more than two or three at a time.
Get gym insurance with Protectivity
A strong social media presence is now a vital part of running a successful gym operation. But another element that’s just as important is ensuring that you have comprehensive insurance cover in place.
Protectivity’s gym insurance policies can give you all the cover you need, and peace of mind that you and your business are protected, whatever happens. Our policies include Public Liability, Employers’ Liability, Business Interruption Cover, and Buildings & Contents Cover, taking care of financial losses caused by anything from accidents to vandalism. We also offer insurance for personal trainers who have their own clients.
Find out more on our competitively priced gym insurance policies.
Get Gym Insurance from Protectivity
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
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My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns with the brand’s voice and strategy.
For the small businesses we support, insurance and financial protection can sometimes seem complicated, especially when getting started. That’s why our content is designed to be clear and practical—providing helpful guidance and ensuring our customers not only find the specialist cover they require but are confident it will do the job they need.
