What are the most popular event types?

As a busy event organiser, there are a plethora of different event types you may be asked to organise from parties and weddings to large corporate events. Here we look at some of the most popular event types.

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At Protectivity, we are specialists in the provision of what we believe is comprehensive event insurance. Our event insurance offers protection for you as an event planner.  Our cover options are suited to event planners organising or taking part in a wide range of events, including parties, food festivals and sporting events. From Public Liability cover to insurance for event cancellation, we have your back.

1. Corporate Events

There are a wide variety of corporate events with the main ones being:


Conferences are typically large-scale events, that may run for one, two or even three days. They feature several guest speakers, often in different areas or large rooms, which means attendees have multiple leaders and potential topics they can learn from and about.  These events involve lots of planning, but this also means you can charge a lot of money, to cover costs such as food and the venue. Plus, travel and accommodation for the speakers.


Seminars are similar to conferences but on a smaller scale size and cost-wise. Typically, they may only last a day or even half a day.


Rather like conferences in terms of being a large-scale event (but without as much outlay to you as an event planner as exhibitors will organise their own transport etc.), exhibitions allow different product and service providers to showcase their businesses. They allow businesses to connect, carry out market research and even test out new products.

Other corporate event types could include workshops and classes, networking, awards and competitions, VIP experiences, speaker sessions, trade shows and expos.

2. Social Events

Reunions, parties and themed events can be as small or large as the customer requires. You may be asked to plan a Wedding which will involve everything from organising the venue, table decorations, seating etc. to bridal accommodation on the day and comfort and facilities for the guests.

For reunion events you could get together old photos of the people involved and display them on a screen. Organise an on-site photographer to make more memories for the attendees.

Other social events could involve ‘special’ parties such as an 18th Birthday party or wedding anniversary celebration. These may or may not be themed.

For people who cannot attend, the event could also be virtual. (Which leads us on to the next point).

3. Virtual Events

Especially since the Covid pandemic, virtual events are extremely common. They are a cost-effective way for businesses to run conferences, webinars, classes and summits. They can even be interactive.

For an event planner, making sure you arrange the right technology needed for a virtual event will make sure there are no glitches.

4. Fundraising Events

Holding events to fundraise is a popular way to spread awareness of a cause as well as raise funds. Fundraising events could be small, online auction type events requiring very little spend or, on a much bigger scale, such as sponsored sporting events and gala dinners held at large venues.

5. Festivals

Festivals typically involve music or food and are large events usually run over a few days. They involve a lot of planning from finding the right venue to lining up the acts (if a music festival) to organising vendors.

As many festivals tend to be outdoors there can be weather challenges. With our event cancellation insurance, if you have to cancel or abandon an event due to adverse weather conditions, you have the peace of mind of financial protection.

6. Community Events

Bringing together communities could involve events such as street parties or swap shops. If you are planning a street event, organisers do need to be very aware of local council rules and regulations.

7. Hybrid Events

We have mentioned these before in other categories. Hybrid events are events such as festivals, parties and conferences that are held both at a venue and virtually.

8. Pop Up Events

Pop up events may sound very spontaneous, but they still need a lot of organising. These are typically a one-off event that lasts for a limited time. This gives business owners the chance to showcase their products or services and can include exercise classes, food collaborations and boutique shops.

Being an event organiser can involve organising many different event types, with each type needing its own special considerations. We hope this blog has given you some useful ideas.

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