When setting up a new business it is essential to make yourself known. One of our recent blogs How To Market Your Hairdressing Business To Attract New Clients provides some good tips on that. There are also several low-cost ways of achieving this.
Website
Have a basic website which includes your contact information, details of how to book as well as the services you offer with prices so that potential clients can find the information that they need easily.
A Facebook page is also a great way of promoting your business within the local area. There are local Facebook groups within most areas which give you the opportunity to post about the services you offer or any promotions that you have and attract new clients.
Online Directories
There are several directories available online for people to find businesses and services within their local area. Identify the best ones in your area and make sure that your business is listed. Make sure that you keep your contact details up to date so that potential new clients can get in touch easily!
Leaflets
Having a supply of leaflets is a great way of getting your business known. You can leave a supply with other local businesses to help establish yourself within the community. They should be simple, professional and provide basic information such as business name, contact information and an overview of the services that you offer.
Business Cards
These can be as well as or instead of leaflets as a way of getting your information out into the community. Don’t forget that business cards are smaller and therefore more restrictive on the amount of information that you can include on them. Find whatever works best for you and your business.