The old look...
While our previous branding had become familiar to thousands of customers, we felt it was time for an update to better reflect who we are today and where we’re headed — always with our customers in mind. As we’ve evolved, we’ve expanded our offerings and enhanced how we support and serve our customers. This brand refresh is about more than just a new look; it’s a way to create a clearer, more modern identity that truly aligns with our core values of trust and customer care, ensuring we continue to meet and exceed your expectations.
The new look...
This refresh brings a more contemporary feel to the brand through the introduction of a new logo, colour pallet and graphics, creating a warm appeal and reflecting security.
As Protectivity has evolved, so has the value proposition for our customers. Following significant growth in recent years the new brand identity will better reflect our position in the market and enable a path to further develop our niche insurance offering.
Why we’ve changed
“This fresh new look marks an exciting milestone for Protectivity. Supporting our ambitions for growth we needed the brand identity to reflect our ongoing innovation and expansion, appealing to our wide-ranging customer base, whilst maintaining the warm and friendly approach that has existed since we started working with small businesses in 2007.”
Julian Hucks, Managing Director
Part of Starpeak Insurance Solutions
Protectivity and its sister brands, SportsCover Direct and Les Mills Insurance, are trading names of Starpeak Insurance Solutions Ltd
Starpeak is a leading digital distributor of insurance solutions, specialising in niche markets within the consumer and SME sectors. With over 30 years of experience, Starpeak has provided cover to more than 700,000 policyholders.
SportsCover Direct is one of the UK’s leading online travel insurance providers for sports enthusiasts, with additional policies including Golf Insurance and Shooting Insurance.
In 2021, we assumed management of Les Mills Insurance, part of the world-renowned Les Mills group exercise brand. Through this partnership, we now provide tailored Personal Trainer Insurance to both self-employed Les Mills Registered and Non-Registered Instructors, ensuring comprehensive coverage for their professional needs.