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Steffi joined the business in July 2017 as Business Support Executive. Steffi completed her degree in Sports and ...
Steffi joined the business in July 2017 as Business Support Executive. Steffi completed her degree in Sports and Coaching Studies from Oxford Brookes University and was seeking a role where she could utilise her sports education background. At the time, Sports Cover Direct was the more dominant company brand and the role of Business Support was the perfect graduate job to step into.
The first 4 years involved Steffi learning the insurance products and helping navigate the company’s internal policies and procedures. With the growth of the business and keenness for a leadership role, in late 2021 Steffi took on the role of Sales Operations Manager. Steffi now manages a team of Insurance Sales Executives, focusing on the smooth running of the department and improving sales performance.
In the thriving pet care business community, standing out from the crowd is imperative. Competing with long established businesses may seem daunting, but effective marketing of your business can really pay off. Why not try the following marketing strategies to help boost your pet business?
Modernise your website
Your website is a hugely valuable asset to your business as it represents you online. Customers can find out all about you and your business so you need to make a good impression. Having a clean and modern website can be advantageous over long established businesses whose websites may be slightly neglected. Make sure visitors can easily find out about your business, for example about your team and your prices, and ensure your contact details are prominently displayed.
To help rank above your competitors, you might like to attach a blog to your website. This will allow you to produce original and helpful content, establishing you as an expert in your field. Tailor your content specifically for your customer audience to generate interest from readers and potential customers.
Community advertising
If your business takes you out and about in the local area, why not advertise with branding. This may be a van with your company logo on the side or even branded jumpers for your staff. If they are out walking dogs, having your company name visible will attract the attention of potential customers.
It is also beneficial to attend any community events to promote your business. You could have a stand or display with information about your business and even give out promotional items. Stand out by hiring the cutest puppies you can find – these may be customers’ pets or even from a local sanctuary. Having this pull will attract people to your stand and allow them to interact while you can advocate your services.
Be professional
While promoting a friendly and caring persona, it is important to ensure customers feel reassured when leaving their pets in your responsibility; your business’ professionalism is key to supporting this.
The professional side of your business can be measured by whether or not you have comprehensive pet business insurance that covers third party liability and relevant qualifications, such as canine and feline first aid training and certification, among others.
Display these details on your website and any other promotional materials to demonstrate your experience.
Get Pet Business Insurance from Protectivity
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
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My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns with the brand’s voice and strategy.
For the small businesses we support, insurance and financial protection can sometimes seem complicated, especially when getting started. That’s why our content is designed to be clear and practical—providing helpful guidance and ensuring our customers not only find the specialist cover they require but are confident it will do the job they need.
