5 Ways to Measure the Success of your Event

How do you know if an event you worked so hard on was a well-attended, successful event? Here are five fool proof ways to monitor how well your event went. Some of these things should be built ahead of time, so do ensure feedback and tracking strategies are a component of your event planning.

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Organising and running an event can be challenging throughout the whole process. For example, the unexpected such as adverse weather or damage to or loss of key equipment may scupper the occasion.

At Protectivity, our Event Insurance gives you the peace of mind that your occasion is covered against a wide range of scenarios, leaving you free to focus on running a successful event.

 

1. Track your social media

One of the easiest ways to monitor reach for an event is to use social media. With multiple platforms available, there could be a wide range of different sources to monitor. One way to gauge interest is to use an event hashtag – so #event2022 or something unique – and use various platform searches to see how many times and who has used it over the course of an event.

TIP: Give it at least a week to 10 days after the event as attendees might still be talking about it.

You could decide to focus on the results from one social media platform such as Facebook or Twitter. Or use Instagram if it is a public event, or LinkedIn if it is a business occasion.

Once you have picked your chosen platform, you can look at ways to capture measurement.

 

2. Profit or loss – the finances

One way to prove if it was a successful event or not, is to look at the finances.  Now while this might not be a main goal in and of itself, the finances can be a good indicator if an event was successfully run.

After you have deducted all the costs from the sales amount, have you made the profit you expected?

 

3. Sales numbers

Another financial way to see if the event was a success is to work out how many sales the event generated.

You may have had great attendance numbers but not have made as many sales as expected. Identifying the reason why can help you with future events.

Making sure you are tracking enquiries and sales can be the best indicator of whether to run an event again, and whether there need to be changes made going forward.

 

4. Surveys

Following up with attendees can be a great way to get feedback on whether people thought yours was a successful event.  This can be great for testimonials and to gauge event sentiment.

This can be done in two ways.

A powerful idea is to run exit surveys at the event and even ask for video testimonials. Getting attendees’ reactions while they are still at or just after they have been to something they have really enjoyed will help with promoting future events.

Secondly, if you have the data, you can email all the attendees afterwards and ask them to complete a survey. Easy surveys can be used with a service such as SurveyMonkey or even Google Forms. This might get you more quantitative data that is easier to analyse.

 

5. Sponsors’ feedback

Finally, if your event has other partners or sponsors involved, getting feedback from them on how they found it, if it was profitable for them and if they are likely to attend future events, can be a good indicator of a successful event.

Having happy sponsors makes future events easier to manage and fund.

 

Summary

As you can see there are several ways to monitor event success.  Thinking about these things and having systems in place pre- and post-event means you could have several different success metrics to use in debriefing after the occasion.  It will also help you make decisions about future events.

 

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*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

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Top Tips on Helping Pet Sitters with Difficult Dogs

Any pet sitter will have had a dog that proves more difficult than usual to manage. If you are in the business of pet sitting, successfully handling difficult dogs comes with the job.

The following tips and suggestions may help you when pet sitting an anxious dog.

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While gathering all that you can from those tips and suggestions, also remember that Protectivity is here to help provide you with the security and reassurance of Pet Sitting Insurance. Safeguards against your public liability, care, custody and control cover, and protection for the equipment you use will give you every confidence in the protection of your pet sitter business.

 

Managing and handling difficult dogs

Understanding the behaviour of the dogs you sit is a key to their effective and stress-free handling and management. With that in mind, remember that a difficult dog is likely to be an anxious dog – so there are several strategies for reducing their anxiety.

 

Meeting the owner

Firstly, talk to the owner about the dog’s history – are there certain things he or she is fearful of? Maybe other dogs or certain situations? Some (such as rescue dogs) may be fearful if they see someone carrying a broom, for example.

Understanding the things that makes an individual dog fearful will help you gradually build trust with him or her.

Dogs may become anxious because they are unfamiliar with places and the people around them. Don’t rush the process of familiarisation but take it step by step – meeting the owner outside during walks, for example, or making a point to visit when the owner is at home.

 

Calm anxiety

You can make that experience more appealing for a nervous dog by spraying your legs beforehand with a dog pheromone calming spray – there are a number available online.

Alternatively, reassure an anxious dog by introducing the company of another dog you know to be friendly, sociable, and well-behaved when you go out for a walk together. (As long as you know that the dog you are sitting is comfortable around others).

 

Look less threatening

When you are introduced to a new dog, be sure to kneel or stoop down to their level. Don’t make direct eye contact but look slightly downwards and away from the animal. Reach out a fist so they can smell you and build their confidence. (Using a relaxed fist saves your fingers getting accidentally nibbled).

Then, if all goes well, reach under their chin, the shoulder, or the side of their chest to start petting. Never reach for their head to stroke it – this can make them fearful.

 

Use treats

The way to an anxious pet’s heart is through their stomach of course – treats such as small morsels of food will always win friends. But choose small pieces – the smellier the better, like tuna or chicken breast – and throw the morsels away from you rather than expecting the dog to have to come towards you to collect them.

You might end up sitting on the floor surrounded by the treats you are offering but that’s fine. Just let the dog find its own way around without you touching or petting it while it eats – leave him or her to enjoy the treats in peace, without feeling trapped by you.

 

Let the dog know he or she is in control

If a dog is especially nervous or anxious simply sit on the settee and read a book or magazine while you completely ignore the pet even if it approaches you – after a while and at its own pace, the dog will grow accustomed to your presence and feel bolder and more comfortable with you.

Never chase after a dog in its own home – always let it make the first move. Let him or her know that they are in control, and you are not a threat.

 

Summary

When you are running a dog sitting business, you are likely to encounter your fair share of difficult dogs – especially ones that may have originally been rescue dogs.

Knowing how to sit difficult pets is all part of your role and requires some basic understanding of animal behaviour – not least the fact that many dogs will feel anxious when faced with unfamiliar people in a strange setting or environment.

The tips and suggestions we have outlined may help you to break down some of those inevitable barriers and enable you to handle and manage even the most anxious dogs.

 

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*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

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With a focus on producing high-quality, consistent content across multiple platforms, Bee is committed to creating engaging and effective messaging that aligns with the brand’s voice and strategy.

Top Property Investing Podcasts for 2022

Whether you are experienced property investor or just set foot in the investor property world, our curated list of top UK property podcasts will help you find the best source of information for all things property investing related.

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We offer a Rent Guarantee Insurance which is designed to protect landlords against loss of rental income for up to a period of 24 months should a tenant fail to pay their rent whilst still living in the property. We also include Legal Expenses Insurance – covering the costs associated with pursuing legal action against your tenant – as well as providing a 24/7 Landlord Legal Helpline.

 

Publisher: Kevin McDonnell

Total Episodes: 257

Ranked as the UK’s #1*, The Progressive Property Podcast is another weekly and well-established podcast which focuses mainly on property investing and is advertised at “buy & hold investors, flippers, deal packagers or multi-letters”.

It features a great variety of guests, so you’ll hear from millionaire property investors and keep up to date with the latest market trends, laws and regulations for free. What could be a better inspiration than hearing the stories of those who have succeeded sharing their personal journeys, answering hotly debated questions and providing you with key takeaways?

 

Property Hub

Publisher: Rob Bence and Rob Dix

Total Episodes: 461

Whether you are just starting out, or managing a large investment portfolio, the Property Podcast from Property Hub is the one that everyone could listen. Rob Bence and Rob Dix share their opinion on a variety of property topics and property news each week, passing on their knowledge and advice to the listeners. They are also both investors, so they have experienced the UK property market first-hand.

In addition to the latest industry news, conversational advice, and essential resources you’ll also hear a few bad jokes, so you won’t fall asleep. You certainly don’t want to miss the popular “Ask Rob & Rob”, where they answer questions from listeners like you.

 

Inside Property Investing

Publisher: Mike & Victoria Stenhouse

Total Episodes: 354

Mike & Victoria started the Inside Property Investing podcast with the intention to document their ups and downs of creating their property portfolio, which now represents a single resource for news, advice, and industry insights to help you succeed on your property journey.

If you tune in, you can listen to the stories of some of the most inspiring and successful property investors, developers, and entrepreneurs in the UK.

 

Property Magic Podcast

Publisher: Simon Zutshi

Total Episodes: 187

Simon Zutshi is a professional property investor with over 2 decades of personal experience. In his podcast you can dive deep into his investor mindset and listen to property investing strategies from his book, Property Magic.

Simon also shares first-hand Property Investing tactics, hints and tricks, which he also discusses at various educational programmes. Wherever you are on your property investment journey, the Property Magic Podcast will equip you with essential knowledge and practical tips.

 

The Property Talk from RWinvest

Publisher: RWinvest

Total Episodes: 17

Don’t be deceived by the number of podcasts, The Property Talk from RWinvest has been featured in the Entrepreneur and ranked as one of Feedspot’s “Top 5 Property Investment Podcasts You Must Follow in 2021”.

By tuning in you can listen to general discussions from experienced investors, critical marketing predictions and specific investment topics.

The latest episodes have been dedicated on the UK’s post pandemic property market, tips on buying a rental property and creating a property business plan.

 

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*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

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With a focus on producing high-quality, consistent content across multiple platforms, Bee is committed to creating engaging and effective messaging that aligns with the brand’s voice and strategy.

Pilates Teacher Training and Qualifications

Training providers Health and Fitness Education (HFE) reveal that seven out of ten of the UK’s fitness enthusiasts prefer Pilates to yoga. In a recent survey, respondents said they thought Pilates was more dynamic, helped participants to lose weight and tone up, offered a real workout, and made cardio exercise fun.

So, there is clearly a demand for Pilates teacher training – but what will you need if you want to offer it?

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Whenever you engage in customer-facing teaching or instruction – including any role as a Pilates instructor – there is the risk of something going wrong and injuries being sustained. That is where Pilates instructor insurance from us here at Protectivity can give you the peace of mind that you can run your business whilst being properly protected.

 

What is the difference between a Pilates Instructor and a Pilates Teacher?

An instructor shows their clients how to perform exercises effectively and safely, demonstrating the necessary techniques and providing appropriate feedback.

A Pilates teacher will educate their students such as how a movement should feel, the muscles which should be activating at which stages of the exercise, and getting back to a neutral position safely.

For the purposes of this blog, we use the terms Pilates teacher and Pilates instructor interchangeably.

 

Training and choosing a regulated course

The UK’s health and fitness sector is especially buoyant and progressive – an area in which recognised qualifications will count for a great deal if you want to set up in business as a Pilates instructor.

Typically, you will need between seven and 24 months to train as a Pilates instructor – from the start of your training programme until a final exam at the end. The time it takes will vary, of course, depending on your personal circumstances, any training you might already have received, and the level of qualification for which you are striving.

When starting your training to become a Pilates instructor, it is important that you choose a nationally accredited and regulated course. All qualification awarding organisations are listed on the official websites of the regulators. The Register of Regulated Qualifications which can be found on the Government’s Ofqual (The Office of Qualifications and Examinations Regulation) official website is the most extensive.

 

Professional bodies

Nationally recognised qualifications in the wider health and fitness sector includes regulation by:

The Register of Exercise Professionals (REPs). REPs claims a national and international membership of more than 24,000 and regulates the sector by ensuring that all its member trainers and instructors meet and abide by the National Occupational Standards agreed for the health and fitness sector.

The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) is another main regulatory body that recognises qualifications you might hold as a Pilates instructor.

 

What qualifications do I need to be a Pilates instructor?

The principal qualification for a Pilates instructor is the Level 3 Diploma in teaching Pilates. Some training organisations describe the qualification as the Level 3 Mat Pilates Instructor Course.

The Level 3 Diploma is very much an entry-level qualification – and you do not need any prior experience or training to enrol. Nevertheless, if you have other formal fitness teaching qualifications – such as a Gym Instructing qualification – you may be able to advance through the course more quickly. Some training courses may also recognise Accreditation of Prior Achievement (APA) certificates as part of your enrolment.

Level 3 allows you to train Pilates at beginner and intermediate levels. You can then get further qualifications by taking a Level 3 Instructor course with small equipment (this allows you to work with a wider range of clients).

Further qualification can be attained with Level 4 which expands your scope of clients even more and enables you to work with pre- and post-natal clients and those with common orthopaedic problems.

Becoming a Pilates instructor can be a rewarding profession where you may be able to make a real difference to your clients’ fitness and mobility levels – we hope this blog has helped you start on your journey to a new career.

 

Get Personal Trainer Insurance with Protectivity

Protectivity has years of experience insuring personal trainers just like you. Our policies include comprehensive liability cover for personal trainers; personal injury, equipment cover, public liability, and employer’s insurance if you run a business that employs other people. With our affordable, flexible policies, you can take your business to the next level with confidence that you aren’t at risk of long-term financial stress.

Take two minutes today to have a closer look at our affordable, insurance for personal trainers.

 

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*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

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Bee Ingram

With a focus on producing high-quality, consistent content across multiple platforms, Bee is committed to creating engaging and effective messaging that aligns with the brand’s voice and strategy.