What is a dark kitchen?

The food delivery industry has seen extensive growth over the past 5 years, according to reports it saw a growth rate of 6.79 % rise in CAGR, from 2017-2023. This massive growth highlights how food delivery service has become a staple in our daily lives. So, what exactly is a dark kitchen? Simply put, it’s a kitchen that operates solely for delivery or takeout, with no dine-in option. This concept is becoming increasingly relevant in today’s catering industry as more people opt for the convenience of having restaurant-quality meals delivered straight to their doorsteps.

In this blog, we’ll address what dark kitchens are, explore their benefits like cost efficiency and flexibility, tackle the challenges they face, and take a peek into future trends that could shape the food delivery landscape even further.

 

What is a Dark Kitchen?

A dark kitchen is a professional food preparation facility set up to produce meals exclusively for delivery. Unlike traditional restaurants, dark kitchens do not have a dining area for customers. Instead, they focus entirely on fulfilling online orders, which are then delivered to customers through various food delivery platforms.

Alternate names for a dark kitchen

Dark kitchens go by several names, each emphasising a different aspect of their unique business model.

Ghost kitchens
You might hear them referred to as ghost kitchens, highlighting their “invisible” nature, as they don’t have a public-facing presence.

Cloud kitchens
The term cloud kitchen emphasises the virtual aspect of their operations, relying heavily on technology and online orders.

Virtual kitchens
Virtual kitchens focus on the fact that their menus and brands exist primarily in the digital space, accessible to customers through apps and websites.

How They Work

The basic operational model of a dark kitchen revolves around efficiency and adaptability.

Here’s how it typically works:

Setup
Dark kitchens are located in industrial areas, warehouses, or shared commercial spaces designed to house multiple kitchen setups under one roof. These facilities are equipped with the necessary kitchen equipment to prepare a wide variety of cuisines.

Menu creation
Chefs and culinary teams develop menus tailored to delivery, ensuring that the food travels well and arrives at customers’ doorsteps in optimal condition.

Online presence
Dark kitchens operate primarily through online platforms. They list their menus on popular food delivery apps like UberEats or Deliveroo and often have their own websites for direct orders.

Processing orders
When a customer places an order online, it is routed to the relevant kitchen through a centralised order management system. This system helps streamline the process, ensuring that orders are prepared and dispatched efficiently.

Food Preparation
Skilled kitchen staff prepare the meals quickly and efficiently. Since the kitchen is optimised for delivery-only, it can focus on speed and quality without the distractions of in-house dining.

Delivery
Once the food is ready, it is handed over to delivery drivers, either from the delivery platform or an in-house team, who then transport it to the customer. Some dark kitchens also partner with third-party logistics companies to handle the delivery process.

Dark kitchens represent a significant shift in the food service industry, leveraging technology and changing consumer habits to offer a flexible and cost-effective alternative to traditional dining establishments. Whether you’re a seasoned caterer or someone looking to break into the catering business, understanding the ins and outs of dark kitchens can open up exciting new opportunities.

 

 

The Rise of Dark Kitchens

Growth of Online Food Delivery

In recent years, the online food delivery industry has experienced explosive growth, transforming how we think about dining. With the convenience of ordering meals from a smartphone app and having them delivered directly to our doorsteps, it’s no surprise that more people are opting for this service. This shift in consumer behaviour has driven a significant demand for food delivery options, paving the way for the rise of dark kitchens.

The emergence of delivery platforms like UberEats and Deliveroo has made it easier than ever for customers to explore a vast array of cuisines from the comfort of their homes. This trend has not only taken off for consumers but also for entrepreneurs and existing food businesses looking to expand their reach without the hefty investment in a traditional restaurant setup. As a result, dark kitchens have emerged as a practical and innovative solution, perfectly suited to meet the growing demand for online food delivery.

Impact of the COVID-19 Pandemic

The COVID-19 pandemic played a pivotal role in accelerating the adoption of dark kitchens. As lockdowns and social distancing measures were implemented worldwide, traditional restaurants faced unprecedented challenges.

With dine-in options severely limited, consumers turned to food delivery services in droves. The convenience and safety of having meals delivered became a critical factor for many households.

Restaurants that already had delivery capabilities could pivot more easily, while others had to quickly adapt to survive. This rapid shift in the market created fertile ground for dark kitchens to thrive.

Dark kitchens, with their focus on delivery-only operations, were uniquely positioned to meet the surge in demand. They could quickly scale up production, experiment with new menus, and serve a broader audience without the constraints of a physical dining space. This flexibility allowed them to not only survive but also flourish during the pandemic.

A new era of dining

The rise of dark kitchens signifies a new era in the dining and takeaway industry, where convenience, flexibility, and innovation are paramount. As consumer preferences continue to evolve, the dark kitchen model offers a glimpse into the future of food service. For caterers and aspiring entrepreneurs, understanding this trend is essential for staying competitive in a rapidly changing market.

Whether you’re looking to launch a new culinary venture or adapt an existing business, dark kitchens provide an exciting opportunity to capitalise on the growing demand for online food delivery. By embracing this model, you can reach more customers, optimise your operations, and navigate the challenges of the modern food industry with greater ease.

 

 

Benefits of Dark Kitchens

Cost Efficiency

Lower overhead costs compared to traditional restaurants.
No need for a physical dining space, reducing rent and utility expenses.
Minimal front-of-house staff, lowering labour costs.

Flexibility

Ability to adapt menus quickly based on customer demand.
Easy to experiment with new dishes and cuisines without the constraints of a fixed menu.
Rapid response to market trends and customer feedback.

Scalability

Easier to scale operations and expand into new markets.
Ability to set up multiple dark kitchens in different locations with relatively low investment.
Streamlined operations and centralised management facilitate growth.

Focus on Delivery

Optimised for delivery, leading to better customer satisfaction.
Enhanced food quality control tailored for delivery conditions.
Efficient order processing and quicker turnaround times for deliveries.

 

 

Challenges of Dark Kitchens

Brand Recognition

Difficulty in building a brand without a physical presence.
Limited opportunities for direct customer interaction and engagement.
Reliance on online marketing and customer reviews to establish a reputation.

Quality Control

Ensuring consistent food quality across different locations can be challenging.
Maintaining high standards for food safety and hygiene in a delivery-focused environment.
Risk of food quality dips during delivery.

Regulations

Navigating health and safety regulations can be complex.
Adherence to local food preparation and delivery standards is essential.
Potential for varying regulations across different regions or countries.

Competition

High competition in the online food delivery market.
Differentiating from other dark kitchens and traditional restaurants.
Keeping up with evolving consumer preferences and technological advancements.

 

 

Technology in Dark Kitchens

Online ordering platforms and apps are the backbone of dark kitchens. They facilitate seamless interaction between customers and kitchens, making it easy to browse menus, place orders, and make payments. Integration with popular delivery services like UberEats and Deliveroo ensures a broad reach and efficient order fulfilment.

Advanced kitchen management and automation tools streamline operations in dark kitchens. These systems help with inventory management, order tracking, and workflow optimisation. Automation reduces manual labour, minimises errors, and speeds up food preparation, ensuring timely deliveries.

Leveraging data is key to optimising operations and enhancing the customer experience in dark kitchens. Data analytics tools track customer preferences, peak ordering times, and delivery performance. Insights gained from data help in menu optimisation, targeted marketing, and improving overall service efficiency, leading to increased customer satisfaction.

 

 

Dark Kitchen Success Stories

Deliveroo

Deliveroo Editions, launched by the UK-based food delivery giant Deliveroo in 2017, exemplifies the innovative dark kitchen model. This concept allows high-quality restaurant brands to reach new areas without the need for traditional dining establishments.

Business Model
Deliveroo Editions sets up shared kitchen spaces in strategic locations, leasing them to established restaurants. This approach reduces overhead costs and financial risk for restaurants, enabling them to expand their delivery reach efficiently.

Technology Integration
Advanced kitchen management systems and integration with Deliveroo’s delivery platform streamline operations and enhance customer experience. Data analytics provide insights into customer preferences, helping optimise menus and operations.

Scalability and Flexibility
The dark kitchen model allows for rapid market expansion and adaptation to customer feedback. Restaurants can quickly modify menus based on trends, staying competitive and relevant.

Impact and Success
Deliveroo Editions has helped brands like Pizza Express and Franco Manca extend their reach across the UK. This model allows restaurants to focus on creating delicious food while managing delivery logistics efficiently.

 

 

Future Trends

Emerging Innovations

The dark kitchen space is poised for significant technological advancements. Automation and robotics are set to revolutionise food preparation and packaging, enhancing efficiency and consistency. Innovations such as AI-driven kitchen management systems will optimise inventory, reduce waste, and streamline operations. Additionally, the use of virtual reality for kitchen staff training and augmented reality for kitchen layouts will further enhance operational efficiency.

Market Predictions

Experts predict that the dark kitchen market in the UK will continue to grow rapidly, driven by increasing consumer demand for convenient food delivery options. As more restaurants adopt the dark kitchen model, we can expect a rise in hybrid models, where traditional restaurants operate both dine-in and dark kitchen services.

The integration of more sophisticated data analytics will allow for hyper-personalised customer experiences, further boosting customer satisfaction and loyalty. Moreover, the expansion of delivery-only brands and collaborations between food delivery platforms and dark kitchens will shape the future landscape.

Sustainability

Sustainability and eco-friendly practices will play a crucial role in the evolution of dark kitchens. There is a growing emphasis on reducing food waste through better inventory management and utilising surplus food donations. The adoption of biodegradable and recyclable packaging materials will become standard practice, aligning with the increasing consumer demand for environmentally responsible options.

Additionally, dark kitchens will explore energy-efficient appliances and renewable energy sources to minimise their carbon footprint. These sustainable practices will not only benefit the environment but also enhance brand reputation and appeal to eco-conscious consumers.

 

Get Caterers Insurance with Protectivity

Catering insurance for dark kitchen businesses is essential. It offers peace of mind and safeguards your business from unexpected financial liabilities, providing protection in case of accidents, foodborne illnesses, or product-related issues.

Protectivity’s speciality Catering Insurance offers Public Liability cover, designed to give you protection in the event of injury or property damage to a client or member of the public. There’s also Employers’ Liability for anyone looking after a team or employing subcontractors, which includes cover for illness or injury. You can opt for the Products Liability Insurance extension too, which protects you against claims over third-party products.

Get an instant quote to suit the needs of your business. If you’ve any questions, our team are on hand to help.

Get Catering Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Last updated by

Bee Ingram Image

Bee Ingram

With a focus on producing high-quality, consistent content across multiple platforms, Bee is committed to creating engaging and effective messaging that aligns with the brand’s voice and strategy.

How to Start a Mobile Coffee Business

Mobile coffee businesses have surged in popularity across the UK, capitalising on the nation’s love affair with coffee. According to data in 2023, in-store coffee purchases fell by 6% but mobile sales are on the rise*. There is increasing demand for quality beverages served at bustling urban centres, events, and local markets, focused on convenience.

Success stories include seasoned baristas who sought entrepreneurial opportunities and coffee enthusiasts who turned their passion into a startup. So, whatever your background, if you have a passion for coffee, you can start your own startup story.

In this blog, we’ll explore the ins and outs of starting a mobile coffee business, from navigating legal requirements to creating a winning marketing strategy, empowering aspiring entrepreneurs to embark on their caffeine-fuelled journey.

 

Understanding the Mobile Coffee Business

Bicycle coffee truck

A mobile coffee business involves serving high-quality coffee and related beverages from a portable setup, allowing operators to reach customers at various locations, such as busy streets, events, and festivals.

Unlike traditional coffee shops, mobile setups offer the significant advantage of lower startup and operational costs, greater flexibility in choosing and changing locations, and the ability to directly engage with a diverse customer base.

There are several types of mobile coffee businesses to consider, including coffee carts, which are compact and highly maneuverable; coffee vans, which offer more space for equipment and supplies; and coffee bikes, which provide an eco-friendly and novel approach to serving coffee. Each type has its own benefits, catering to different business models and customer needs.

 

Market Research and Business Plan

 

Market Research

Conducting thorough market research is crucial for the success of a mobile coffee business, as it helps you understand the demand, competition, and potential customer base in your chosen area. Identifying your target audience, such as commuters, office workers, or event attendees, allows you to tailor your offerings and marketing efforts effectively.

 

Know your USP!

A unique selling point (USP), such as specialty coffee blends, eco-friendly practices, or gourmet pastries, can set your business apart from competitors.

 

Business Planning

This planning phase ensures that you have a well-defined roadmap for launching and growing your mobile coffee business. Drafting a comprehensive business plan is essential and should include:

  1. Clear business goals
  2. A detailed financial plan outlining startup costs and projected earnings
  3. A robust marketing strategy that leverages social media, local partnerships, and event participation to build brand awareness and attract customers.

 

Legal Requirements and Licencing

Lady writing menu at mobile coffee truck

Let’s look at the significant licences you will need to operate legally, including how to apply for the licence and the approximate cost and timeframe to apply.

 

Street Trading Licence

Required for selling goods in public spaces. This licence is typically issued by the local council and allows you to legally operate in designated areas.

Apply through your local council’s website or office. You’ll need to provide details about your business, the type of products you’ll sell, and where you intend to trade.

Costs vary by location and can range from £100 to £1,000 annually. Processing times can take anywhere from a few weeks to a couple of months.

 

Food Business Registration

Registering as a food business is mandatory for any business preparing, cooking, storing, handling, distributing, supplying, or selling food.

You can register with your local environmental health department, which can often be done online, providing information about your business operations and premises. This is generally free of charge, but registration should be completed at least 28 days before you start trading.

 

Waste Disposal and Recycling Permits

Ensure that you manage waste responsibly, including proper disposal and recycling of coffee grounds, cups, and other waste materials.

Contact your local council to understand the specific requirements and apply for the necessary permits or waste collection services. Costs depend on the volume and type of waste. Fees may be incurred for special waste collection services, and processing times vary by council.

 

Health and Safety Regulations

Adhering to health and safety regulations should be a high priority for a mobile coffee business. Customers will want to see excellent ratings, which will in turn help to increase your credibility and reputation and develop loyalty.

 

Food Hygiene

Key regulations to comply with include maintaining high standards of food hygiene, which involves proper storage, handling, and preparation of coffee and related products to prevent contamination.

 

Equipment Safety

Equipment safety is also critical; regular maintenance and checks are necessary to ensure that all machinery operates correctly and safely.

 

Staff Training

Comprehensive staff training in both food safety practices and emergency procedures is essential to uphold these standards consistently.

 

Regular inspections by local health authorities not only enforce compliance but also provide opportunities to address potential issues proactively, ensuring that the business maintains a reputation for quality and safety.

 

Insurance for Your Mobile Coffee Business

Securing the right insurance is crucial for protecting your mobile coffee business against potential risks and liabilities. Key types of insurance required include:

 

Public Liability

Public liability insurance which covers legal costs and compensation claims from third parties for injuries or property damage caused by your business operations.

 

Product Liability

Product liability insurance is essential for safeguarding against claims related to any harm caused by the products you sell, such as allergic reactions or food poisoning.

 

Employers’ Liability

If you employ staff, employers’ liability insurance is mandatory, covering claims from employees who may suffer work-related injuries or illnesses.

Having comprehensive coverage ensures that your business can handle unexpected incidents without suffering significant financial setbacks, providing peace of mind and stability as you grow your mobile coffee enterprise.

Read more on why Catering Business need insurance.

 

Equipment and Setup

Barista at coffee truck

We’ve highlighted a checklist of essential equipment you’ll need to get started.

Coffee Machine: A high-quality espresso machine suitable for mobile use.

Coffee Grinder: A reliable grinder for fresh coffee beans.

Water Filtration System: Ensures clean, high-quality water for brewing.

Power Supply: Generator or battery system to run equipment.

Storage Solutions: Cabinets or bins for storing coffee beans, cups, and other supplies.

Refrigeration Unit: For storing milk, cream, and other perishable items.

POS System: A mobile point-of-sale system for processing payments.

Cash Register/Drawer: For handling cash transactions securely.

Serving Utensils: Cups, lids, stirrers, and napkins.

Cleaning Supplies: Brushes, cloths, sanitisers, and waste disposal bins.

Milk Frother: For creating lattes, cappuccinos, and other milk-based drinks.

Hot Water Dispenser: For making teas and other hot beverages.

Signage and Menus: Clearly display your offerings and prices.

Portable Sink: For handwashing and cleaning utensils.

Canopy or Umbrella: Protection from weather conditions.

Temperature Control Solutions: Heaters or coolers, depending on climate needs.

Seating Arrangements: Optional, but helpful if space allows.

 

Marketing Your Mobile Coffee Business

Creating a strong marketing strategy is essential for promoting a mobile coffee business and attracting customers. By focusing on these marketing strategies, you can effectively promote your mobile coffee business and differentiate yourself in a competitive market.

 

Social Media

Establishing a strong social media presence on platforms like Instagram, Facebook and TikTok allow you to showcase your offerings, engage with customers, and build a loyal following.

 

Local Events

Participating in local events and festivals provides excellent opportunities to reach a diverse audience and generate buzz around your business.

 

Local Partners

Forming partnerships with local businesses, such as offices, shops, or community centres, can expand your reach and attract regular customers. Building a loyal customer base requires consistent quality, excellent customer service, and personalised interactions.

 

Branding

Furthermore, branding plays a crucial role in creating a memorable experience for customers, from eye-catching logos and signage to unique packaging and consistent messaging.

 

Is a coffee van profitable?

People at coffee truck

A mobile coffee business can be highly profitable due to lower overhead costs compared to traditional brick-and-mortar coffee shops. The initial investment is generally lower, encompassing expenses for the mobile unit, equipment, licences, and initial stock. Operating costs, such as fuel, maintenance, and ingredients, are also relatively manageable.

Profit margins can be significant, especially with premium pricing for specialty coffee and minimal staffing requirements. A mobile coffee business can yield impressive earnings and profit margins. For instance, with an average cup of specialty coffee priced at £3 and an estimated 100 cups sold per day, daily revenue could reach £300. Considering an average monthly operation of 20 days, monthly revenue could amount to £6,000.

Profit margins can vary but are typically around 60-70% after deducting costs for ingredients, fuel, maintenance, and other expenses. Managing expenses efficiently is key to maximising profitability.

Tips include bulk purchasing ingredients for discounts, optimising routes to minimise fuel costs, and implementing eco-friendly practices to attract environmentally conscious customers. Additionally, diversifying revenue streams by offering catering services for events and corporate functions can further boost earnings.

 

Is a mobile coffee van a good business?

Ultimately the decision is yours but let’s look at the pros and cons of a mobile coffee business to help you measure up whether it’s worth it.

ProsCons
Lower startup costsWeather dependency
Flexibility in choosing locationsLimited space for equipment and supplies
Ability to reach diverse customer baseCompetition for prime locations
Reduced overhead expensesEquipment maintenance on-the-go
Potential for high profitabilityLimited seating options for customers
Mobility allows for testing multiple locationsReliance on foot traffic and events
Opportunity for creative branding and unique experiencesLimited capacity for growth compared to stationary coffee shops

 

 

Typical Customers and Their Preferences

The customer base for a mobile coffee business is diverse and includes various demographics with distinct preferences. Understanding and catering to these diverse preferences are essential for attracting and retaining loyal customers in the competitive mobile coffee market.

 

Commuters

Commuters rushing to work often seek quick and convenient coffee options, preferring grab-and-go beverages that can be enjoyed on the move.

 

Office workers

Office workers appreciate the convenience of a nearby coffee vendor, often opting for specialty blends or gourmet options to kickstart their mornings or fuel their afternoon productivity.

 

Event attendees

Event attendees at festivals, markets, or corporate gatherings crave quality coffee to enhance their experience, with preferences ranging from traditional espresso drinks to trendy specialty brews.

 

Sustainability seekers

Eco-conscious consumers value sustainability and may seek out mobile coffee businesses offering environmentally friendly practices, such as reusable cups and ethically sourced beans.

 

Get Caterers Insurance with Protectivity

As you’ve read, starting a mobile coffee business really requires very little startup costs and give you plenty of flexibility to operate from multiple locations. In terms of financial risk, it is a relatively low risk option, giving you the opportunity to expand as you grow. It’s up to you to take the plunge!

To assist you with the security of your business, Protectivity can provide the essential Catering Insurance you need to avoid any costly losses from claims that might arise. Whilst you focus on sourcing unique coffee and supplying a special service to your customers, you never know when things can go wrong so make sure you’re prepared.

Our catering liability insurance covers public liability, products liability with the option to add Employers Liability, only if it’s necessary, paying for what you need.

Take a closer look and find out more about the catering cover you need today.

 

Get Caterers Insurance from Protectivity

 

 

*Mintel.com – UK Coffee Shop Industry Trends and Opportunities

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Last updated by

Bee Ingram Image

Bee Ingram

With a focus on producing high-quality, consistent content across multiple platforms, Bee is committed to creating engaging and effective messaging that aligns with the brand’s voice and strategy.

How to Get a 5-star Food Hygiene Rating

The UK Food Hygiene Rating System (FHRS) is a valuable tool for both consumers and food businesses, created by the Food Standards Agency (FSA). It promotes transparency, encourages food safety compliance, and helps people make informed decisions about where to eat or purchase food. Businesses have to maintain high standards to achieve and retain a 5-star rating, which is the ultimate mark of excellence in food hygiene and safety.

If you’re wondering how to get a 5-star food hygiene rating, look no further. Here are some tips and advice to help you achieve and sustain a high rating.

 

What does a 5-star hygiene rating mean?

A 5-star hygiene rating is the highest possible rating a catering business can achieve under the FHRS. Here’s what it means for catering businesses in the UK.

Excellent food hygiene and safety

A 5-star rating indicates that the catering business has demonstrated very good food hygiene and safety standards during a thorough inspection, conducted by local authority environmental health officers. It is a clear sign that the establishment has done as much as possible to provide safe and hygienic food to its customers, in a clean environment.

Full compliance with food safety regulations

Businesses with a 5-star rating have shown full compliance with food safety regulations and best practices. This includes maintaining high standards in food handling, preparation, storage, and serving, as well as the cleanliness and maintenance of the premises.

Strong management of food safety

Achieving a 5-star rating reflects a high level of competence and confidence in the management of food safety within the business. This includes proper record-keeping, staff training, and a commitment to maintaining rigorous food safety practices.

Reduced health risks

For customers, a 5-star rating offers reassurance that your catering business poses minimal health risks. Foodborne illnesses and other food-related health issues are less likely to occur in food outlets with such a high rating.

Increased customer trust

A 5-star rating is a powerful marketing tool, as it can build trust and confidence among potential customers. It demonstrates that your business takes food safety seriously and values people’s wellbeing.

A competitive advantage

In a highly competitive market, a 5-star rating sets your catering business apart from competitors. It can attract more customers, boost repeat business, and enhance your professional reputation.

Compliance with the law

Displaying a 5-star rating is not just a matter of prestige; it’s a legal requirement in England and Northern Ireland. Businesses are obliged to display their ratings prominently, making them clearly visible and accessible to the public.  If you’re awarded a rating in the highest end of the scale, you are doing everything possible to follow the law.

There is a slight difference for online food businesses, who still have to comply with legal regulations but aren’t obliged to display their ratings.

Continuous commitment

Maintaining a 5-star rating is an ongoing commitment, so you can’t rest on your laurels. Inspections will take place as frequently as every six months for some businesses deemed high-risk; they could be every few years for others. Businesses must therefore consistently adhere to high food hygiene and safety standards, as ratings can change with subsequent inspections.

Even if you are inspected less regularly, you will still want to do everything possible to keep customers happy and of course, avoid being reported to authorities for low hygiene standards or health incidents. Regular self-audits, staff training, and vigilant management are necessary to sustain this top rating.

 

Understanding the system and processes

Familiarise yourself with the food hygiene rating system, so that you know what you need to do to create a healthy business that also has the best chance of a healthy bottom line. Here’s some key information about the FHRS requirements and how the process works.

Who is rated

The FHRS scheme covers various types of food businesses, including restaurants, cafes, takeaways, pubs, food retailers, and more. It applies to businesses in England, Wales, and Northern Ireland. Scotland has a similar scheme called the Food Hygiene Information Scheme (FHIS).

The rating scale

The FHRS uses a scale from 0 to 5, with 5 being the highest rating (very good) and 0 being the lowest (urgent improvement necessary). The ratings are based on the following criteria:

Hygiene standards

Structural compliance (cleanliness, layout, lighting, and ventilation)

Confidence in management (record-keeping, training, and management of food safety)

Inspection process

Local authority environmental health officers conduct inspections of food businesses to assess their compliance with food safety regulations. These inspections are unannounced, and the frequency may vary depending on the type of business, its history, and the perceived level of risk.

 

Displaying ratings

Food businesses in England and Northern Ireland, with physical premises, are required by law to display their FHRS rating prominently, such as on windows or doors, and at their entry points. In Wales, it is encouraged but not mandatory.

Appeals and re-inspections

If a business disagrees with its rating, it has the right to appeal the decision. Additionally, food businesses that receive a low rating can request a re-inspection after making necessary improvements. Re-inspections allow for the possibility of a better rating.

Access to ratings

Consumers can easily access food hygiene ratings online or through mobile apps, making it convenient to check the rating of a food establishment before dining or buying food. The ratings are also available on the official Food Standards Agency (FSA) website.

Improvement notices and closures

In cases where a business is rated very poorly (0 or 1), local authorities may issue improvement notices or, in extreme cases, close the business if there is an imminent risk to public health. The business can only reopen after addressing the issues identified during the inspection.

 

Does it cost to get a food hygiene rating?

There is no direct cost associated with receiving a Food Hygiene Rating as part of the Food Hygiene Rating Scheme (FHRS). Local authorities carry out inspections and issue ratings to food businesses as part of their statutory responsibilities for food safety. These inspections are typically funded by local government budgets and taxpayers’ money.

It is intended to be a transparent and objective assessment of the establishment’s food safety practices, made available to the public to inform their dining choices. However, investing in food safety and hygiene practices is an essential part of running a responsible and reputable food business.

Additionally, there are some potential indirect costs that a food business may incur as part of the process of getting a good food hygiene rating:

  • Staff training – Food businesses may need to invest in staff training to ensure that employees are knowledgeable about food safety and hygiene practices. While this is not a direct cost associated with the rating itself, it is an essential part of maintaining a good rating.
  • Improvement costs – If your food business receives a low rating (e.g., 0 or 1) and you want to improve it, you may need to invest in necessary improvements to meet food safety standards. These costs can include repairs, equipment upgrades, or changes in procedures.
  • Re-inspection costs – After making improvements following a low rating, businesses can request a re-inspection to potentially improve the rating. While this is not a direct fee, there may be costs associated with implementing changes and preparing for the re-inspection.
  • Training materials – You may choose to purchase food safety training materials for your business, or hire trainers to help educate your staff.

 

How to get a 5-star food hygiene rating

Getting and maintaining a 5-star food hygiene rating is essential for protecting both your customers and your company’s success. Being awarded this rating is an ongoing process requiring dedication, attention to detail, and a strong commitment to food safety. It’s not about reaching an end goal and then relaxing. You’ll have to regularly review and update your practices throughout the life of your business, ensuring the safety and satisfaction of your customers.

Here are the general steps you’ll need to take.

Here are the general steps you’ll need to take.

The quality and uniqueness of your crafts play a significant role in your success. Customers will pay more for well-made, unique, and attractive items, so make your products stand out in terms of design and craftsmanship.

Training and education

When it comes to how to get a food hygiene rating you’re proud of, education is vital. It’s not just you who’ll need to be aware of the system’s requirements, but your team too. Ensure that all your staff members receive appropriate food safety training and certification. This includes knowledge of food hygiene, food handling, and the safe preparation of food. Regularly update and refresh this training to stay current with best practices.

Implement a food safety management system

Develop and maintain a robust food safety management system based on Hazard Analysis and Critical Control Points (HACCP) principles. This system, called an HACCP plan, should identify potential hazards and establish control measures to mitigate them.

Here’s an overview of the steps you’ll need to take in an HACCP plan:

  • Clearly define your offering and its intended use, with any specific characteristics that may impact food safety.
  • Address biological, chemical, and physical risks.
  • Determine critical control points (CCPs), which are points in the process where control can be applied to prevent, eliminate, or reduce a hazard to an acceptable level.
  • Set specific limits to control hazards effectively.
  • Establish monitoring procedures to ensure compliance with critical limits and define corrective actions for deviations.
  • Implement thorough verification processes, maintaining meticulous records.
  • Regularly review and update the HACCP plan, and provide comprehensive training for all employees involved.

Maintain a clean and organised kitchen

Keep your kitchen and food preparation areas clean and well-organised. Regularly clean and sanitise all surfaces, equipment, and utensils. Use colour-coded equipment to prevent cross-contamination.

Personal hygiene

Enforce strict personal hygiene practices for your staff, including proper handwashing, wearing clean uniforms, using gloves when necessary, and not working when ill. Make sure employees know the importance of reporting illnesses.

Temperature control

Monitor and maintain proper temperature controls for food storage, preparation, and cooking. Regularly check and record temperatures, and discard any food that has been stored or cooked at incorrect temperatures.

Food labelling and storage

Ensure that all food items are labelled with their use-by or best-before dates. Store food items correctly to prevent cross-contamination, and arrange items in a way that allows for proper air circulation in refrigerators and freezers.

Allergen awareness

Be diligent in identifying and managing allergens in your menu items. Make sure your team is knowledgeable about allergens and can communicate them to customers accurately.

Pest control

Establish a pest control program to prevent and address any infestations. Regularly inspect your premises for signs of pests and take immediate action to resolve any issues.

Documenting and record-keeping

Maintain comprehensive records of your food safety practices, including temperature logs, cleaning schedules, staff training, and any incidents. This documentation can demonstrate your commitment to food safety during inspections.

Regular inspections and self-audits

Conduct regular self-audits and inspections to identify and correct any potential issues before an official inspection. Address any shortcomings immediately.

Continuous improvement

You’ll need to stay updated with food safety regulations and best practices. Consistently improve your food safety procedures, adapting to changing circumstances and customer demands.

Seek professional advice

Consider consulting with food safety experts or organisations that specialise in food safety and hygiene, for professional guidance and support that will be valuable to your success.

 

Get catering insurance with Protectivity

Protecting your business isn’t just about how to get a hygiene certificate. Beyond the five-star ratings, you can do even more to preserve the life of your company by taking out a suitable catering insurance policy.

Protectivity’s catering insurance is a specialist product designed to give you a range of options suited to your business needs. Our Public Liability cover will protect you against claims that may be brought against you, from accidental injury or damage to clients and belongings. You can also select Employers’ Liability Insurance, which will cover you up to the amount of £10m in compensation if your employees are injured while working. In addition, our Products Liability Insurance gives you protection against claims arising from third-party products or goods.

Read more about our catering insurance and get an online quote in minutes.

Get Catering Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Last updated by

Bee Ingram Image

Bee Ingram

With a focus on producing high-quality, consistent content across multiple platforms, Bee is committed to creating engaging and effective messaging that aligns with the brand’s voice and strategy.

How to Start a Food Truck Business

All over the country, countless people just like you are branching out with their own food truck business. From traditional fare like burgers and hot dogs, to the tantalising tastes of Asia and Africa, there’s a booming market for delicious meals and snacks on the go. By setting up your own food truck business, you could work at events or set up in a public place to attract customers – but there’s plenty of planning to do to get yourself up and running.

This guide tells you everything you need to know about starting a food truck business, from equipment and stock to licences and payment, and everything in between.

 

Why should you start a food truck business?

If you’re stuck in a rut with the nine-to-five, and fancy a change of pace towards a job you enjoy, then looking at setting up a food truck might just be the thing for you.

Starting your own food truck business gives you an opportunity to get creative, and to share some of your great recipes with the public. And not only that, you can be your own boss, work where and when you want (within reason!) and work towards making your food truck business exactly how you want it to be.

Couple buying from food van

 

Things to do to set up a food truck business

Getting a food truck business up and running isn’t as simple as rolling up in your vehicle and getting cooking: there’s plenty of planning and preparation required before you can start selling your dishes to the public.

This list covers all the key basics that you’ll need to navigate as you get started. It isn’t an exhaustive list and you don’t necessarily have to approach them all in this order, but all of them need to be considered along the way:

Create your concept

First of all, you should work out exactly what you want to offer and how you present it. A theme and brand for your food truck business is vital if you want to stand out from the crowd. While working this out, you should not only assess the dishes that you’re capable of creating to a high standard, but also the other food trucks that are already operating in your area. If you offer a style of food that’s already well-catered for, you may find it difficult to get enough market share.

Research your marketplace

Once you’ve got a solid concept in place, you can begin to explore the potential locations and customers that you can target. These could be certain positions and parking spots that will give you access to the public; special events like festivals, sporting events or street food fairs where you can get a pitch in exchange for a fee; or private-hire bookings for occasions like weddings or office parties. The mobility of your business means it’s entirely possible to combine all of these at different times.

Develop your menu

Working out the exact details of your menus is an important early step. You’ll not only want to think about dishes that are delicious, but also make sure that you can charge a realistic amount for them and make a decent profit. Also bear in mind that it’s now become customary for food vendors to provide vegetarian and/or vegan options, so it’s worth creating some meat-free ideas if you don’t already have any.

Work out your prep, storage and freshness times

Connected to your menu preparation, you’ll also need to consider the preparation of your food, including what you can do in advance and what you’ll need to do on site after taking an order. This should consider storage, especially if things need to be kept chilled or frozen, and how long items can safely be stored for before they have to be thrown away. These decisions will play a major part in helping you work out the stock you need to buy, and when you need to buy it.

Remember ingredients and allergies

Don’t forget that you’ll need to provide full information about all the ingredients that you use if requested to do so. The legislation around food and potential allergies has been tightened significantly in recent years. As a result, you should make sure you read up on your requirements, and inform customers over any products that might cause an allergic reaction in certain people.

Register your business

With most of your food-related needs sorted out, you can then start to look at more of the business and finance-related details. You should begin by registering your business, once you’ve decided the form it will take. The simplest way to start will be as a sole trader, but you should remember that you’ll be personally liable for any debts you run up. Limited companies come with a bit more complexity, but do give you some extra protection. Read more about small business accounting in our guide here.

Get your funding in place

You may need to get some extra funds in place to get your business up to speed. This may well be the case if you need to source and fit out a vehicle (which will probably be your biggest initial outlay), or you may need support getting equipment, cooking appliances and your initial stock. There are plenty of small business loans and credit facilities available for you to take advantage of, but make sure you don’t sign up to repayment terms that put you under too much pressure.

Ensure you have the right driving licence

Depending on the size of the vehicle you have in mind, you may need an extra class on your driving licence to be legally able to drive it. Start by checking the classes you already have (these are the letters on the back of your photocard), and compare them with your target vehicle. Then look at the costs of any training and testing you may need to make the grade.

Invest in a reliable vehicle

While it’s easy to get swept up in the excitement of getting the perfect vehicle for cooking and food preparation, don’t overlook the importance of its mechanical reliability. Without being able to reliably get to your planned selling locations, your sales and revenue are stopped dead in their tracks. Remember that any deal that looks too good to be true almost certainly is – and if you don’t have automotive expertise, ask a friend for their advice.

Complete your fit-out

Once you’ve got your vehicle, then you can start fitting it out with all the workspace, storage areas and appliances you need. With only a limited amount of space to work with, measurement is the key here. Come up with as precise a plan as you can as to what will go where, and measure any equipment and appliances you need precisely, ideally before buying them. If you buy things that get in the way, don’t fit or that you can’t get into the vehicle, you could be left with a problem that’s very expensive to rectify.

Get the right operating licences

In order to sell your creations, you will need some licences, depending on the nature of your sales. For example, if you’re planning on trading in a public space, then you will need permission from your local council or authority. If you’re going to serve anything alcoholic, then you’ll need an alcohol licence, which you can get for yourself personally rather than for your company. There may be others applicable to you, so seek advice from the authorities about which ones may apply to you.

Forecast your running costs

For any small business, keeping control of cashflow is absolutely paramount. You may find that your income goes through peaks and troughs – you’ll be more likely to make big money at the weekends, and during the warmer months of the year. But you’ll still have overheads to shell out on, from tax, insurance and fuel for your vehicle, to stock, energy and marketing. You should try and predict your expenditure as closely as you can and as far ahead as you can, so that you don’t find yourself short of cash at any point. Planning major purchases well in advance can also help you smooth out your cashflow.

Consider how you’ll serve customers and take payment

Remember the old saying: ‘the first taste is with the eyes’. In your case, that means the presentation of your vehicle and the overall customer experience, especially if you’re in an environment where there are many other competing food trucks around. It’s critical that your food truck looks inviting, has the menu and prices clearly displayed, and has an uncluttered counter so that it’s easy to get served. It’s also important to consider how you’re going to take payment: many food truck operators have shunned the inconvenience of cash and now use mobile card readers as payment devices instead.

Take health, safety and hygiene seriously

There are a number of different risks that come with food trucks, for yourself, your customers, and anyone you employ to work for you. For customers, there is the risk of them becoming ill or (as mentioned above) suffering an allergic reaction, while the confined nature of your working space can heighten the risk of an accident for anyone inside the truck. Make sure you conduct a full risk assessment, and adopt a diligent and proactive approach to food hygiene – getting a top hygiene rating from your local authority can be a big selling point to your customers.

Put good insurance cover in place

Insurance is vital for any business, but for small businesses in particular. A claim against you by a customer who has got ill, or an employee who has got hurt inside your truck, could cost thousands to defend. This can have serious and long-lasting ramifications for your personal finances, especially if you’re operating as a sole trader. Furthermore, most events that host food trucks will require you to have public liability insurance as a condition of attending. For both of these reasons, you should always make sure you have comprehensive insurance cover in place.

Implement your marketing and advertising

By this point in the list, you’re more or less ready to go, and it’s time to start getting your brand, menu and creativity out to a wider audience. Social media is definitely the best place to start, as you can spread your message to large numbers of people for free. You may, however, want to consider paying for some ads on social platforms as a way of getting noticed. But social media isn’t the be-all and end-all: don’t neglect the power of more traditional forms of advertising, like leaflets, posters, newspaper adverts, and an eye-catching blackboard outside your truck when you’re open.

 

Get catering business insurance with Protectivity

Taking all of the steps listed above can give your food truck business the best possible chance of success. However, no business is 100% immune from unforeseen circumstances, and as a small business operator, the financial implications of an unfortunate event can be severe.

That’s why it’s so important to have good insurance in place, such as the catering business insurance that you can get from Protectivity. Our comprehensive cover includes up to £5 million of public liability insurance, up to £10 million of employers’ liability cover if you employ other people, products liability for everything you sell, and the option of commercial legal protection.

Our cover starts from just a few pounds a month, but can give you the confidence and peace of mind to grow your food truck business into something really special. Take a closer look at our catering business insurance today.

Get Catering Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Last updated by

Bee Ingram Image

Bee Ingram

With a focus on producing high-quality, consistent content across multiple platforms, Bee is committed to creating engaging and effective messaging that aligns with the brand’s voice and strategy.

A Guide to Sustainable Catering Practices

Implementing sustainable catering practices has many benefits. Not least, the fact that it will help reduce your environmental footprint, while also appealing to a growing market of consumers who place a lot of value on sustainability.

You’ll be able to help mitigate climate change, protect ecosystems and improve the quality of life for many. Necessary elements of sustainable catering are considering sourcing, reducing water usage, energy consumption, and waste. By conserving these, caterers not only reduce their operational costs but also contribute to the responsible management of finite natural resources.

In this guide, we explore how to adopt sustainable food catering and the reasons why it’s so important.

 

What is sustainability in the catering industry?

Sustainable food catering uses practices and principles that will reduce your company’s environmental, social, and economic impact. This means being able to meet consumer needs, while considering what your actions mean for the planet and for future generations.

Sustainable catering is about making responsible choices in various aspects of your business, from sourcing ingredients to food preparation and waste management. Ethical considerations also encompass fair labour practices, animal welfare, and support for local communities.

It is essential for everyone in this industry to take a thoroughly considered, holistic approach to conserving resources, in order to promote ethical practices throughout the catering supply chain.

 

Why is sustainability important in the catering industry?

Sustainability is essential in the catering industry for several reasons. As with any type of business, it fulfils environmental responsibilities, customer preferences, legal compliance, and long-term business success. It can’t be denied that caterers who prioritise sustainability are better positioned to thrive in a changing and environmentally conscious market. Research shows that at least 75-80% of consumers will choose sustainable businesses over those that are unsustainable. It goes without saying that being in the former category, favoured by the majority of those who have the final say in your success, makes your business much more resilient.

Crucially, however, this sector in particular needs increased focus on global responsibilities. This is because the food system is the second-largest contributor to greenhouse gases, after energy. If every sustainable catering company is more mindful about its choices, they’ll be doing their bit to try and lessen the damage caused by this industry, which releases 25-30% of global emissions. Food waste, for example, emits a large amount of the greenhouse gas methane, while also taking up a lot of landfill space.

There are also strict regulations and laws related to food safety, waste management, and environmental impact. Compliance with these regulations is essential to avoid fines and legal issues. Sustainability practices often involve building reliable supply chains too, which can help caterers navigate disruptions caused by factors like climate change or global events such as pandemics.

Operating with these ethics in mind is also important for public health, as truly sustainable food is more nutritious and won’t ever contain chemicals or pesticides. Therefore, healthier and more sustainable catering go hand in hand, which means both you and your customers can feel good about what they eat.

Lastly, adopting sustainability initiatives can boost employee morale and engagement. Many people prefer to work for companies that share their values and are committed to making a positive impact.

 

How can catering be more sustainable?

There are a number of ways you can develop a sustainable catering business, across key areas such as food production, transportation, energy consumption, and waste generation.

 

How can you introduce more sustainable catering practices?

By implementing these eco-friendly practices, UK caterers can contribute to environmental sustainability while also appealing to environmentally conscious customers.

Here are some sustainable catering practices you can consider.

Source locally, as much as possible

Use ingredients sourced from local UK farmers, growers and suppliers. This will reduce carbon emissions given off by long-distance transportation while supporting the local economy. It also allows you to use fresher ingredients that are both healthier and tastier.

Serve locally produced refreshments, too. Buying local wines, beers, and other beverages will support regional businesses and reduce transportation emissions.

Create seasonal menus to optimise local products

Design your menus around the seasons, using ingredients that are in season in your area. This reduces the need for energy-intensive storage and transportation. It also helps maintain customer interest in your services, encourages innovation, keeps your marketing relevant and compelling, and boosts your brand reputation.

 

Reduce food waste as much as possible

Make sure you’re clued up when it comes to your food waste reduction strategies. There are different ways you can do this effectively, such as accurately estimating guest numbers, using proper storage methods, and controlling portion sizes.

Your business must have a thorough recycling and composting system in place. In order to properly manage waste and divert it from landfills, sustainable catering involves a continuous, daily commitment to disposal.

You can also consider donating surplus food to local food banks or allowing employees and clients to take it home.

Choose seafood with the sustainability stamp

Choose seafood options that are certified as sustainable, by organisations such as the Marine Conservation Society. Look for labels like MSC (Marine Stewardship Council), which are the seal of approval for responsible sourcing.

Offer plant-based options

Of course, it makes good business sense to cater to the growing demand for plant-based diets. Not only that, but it will lower your environmental impact if you serve a variety of vegetarian and vegan menu choices. Putting too much focus on meat-based options can be bad news, as the meat and dairy industries account for 14.5% of the world’s man-made CO2 emissions.

Use biodegradable materials

When it comes to tableware, stay well away from single-use items, such as those made from plastic, as much as possible. If you can’t invest in reusable products, opt for biodegradable or compostable plates, utensils, and packaging, in materials such as bamboo, cornstarch, or sugarcane.

Extend this mindset to your decor, too. Use sustainable, reusable decorations, tablecloths, and centrepieces. Minimising waste from your table settings, as well as from the food you serve, further mitigates your environmental impact.

Use energy-efficient appliances

Invest in energy-efficient cooking and refrigeration equipment, ensuring that they’re properly maintained, to reduce energy consumption and lower your carbon footprint. Using LED lighting also supports a greener approach, which will reduce your energy bills too.

 

Get catering business insurance with Protectivity

Growing a sustainable catering business requires you to think practically when it comes to your long-term planning. While you’re dividing your focus between day-to-day activities and taking your company to the next level, it’s essential to invest in the right catering insurance to take care of your finances if things go wrong.

Protectivity’s Catering Insurance offers a range of options to suit your business. Our Public Liability offers up to £5 million of cover, in the event that a member of the public brings a claim against you. Whether someone is injured or their property is damaged, you can breathe a little easier with a policy designed to alleviate your legal costs. You can also opt to add on the Products Liability, with this extension offering cover for claims that arise from third-party products and goods. If you’d also like Commercial Legal Protection, this includes a Legal Helpline service and cover for a range of business issues.

Get an instant tailored quote for a catering insurance policy that suits your needs. If you’ve any questions at all, get in touch with our friendly team.

Get Caterers Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Last updated by

Bee Ingram Image

Bee Ingram

With a focus on producing high-quality, consistent content across multiple platforms, Bee is committed to creating engaging and effective messaging that aligns with the brand’s voice and strategy.

Craft Fair Stall Ideas to Boost Your Sales

If you’re a stallholder at craft fairs, food fairs or other events, it’s possible that how your stall looks could affect the sales you make.

If you have any craft fairs coming up and are keen on new ideas on how to boost sales and make your stall stand out, follow these tips to boost your stall at the next craft fair.

About Us

Here at Protectivity, we provide Event Insurance as well as Crafters Insurance for those either organising a craft fair or attending one to sell crafter items or similar.

 

1. Make an impression

This is a great opportunity to make a good impression with potential customers. You need to showcase your work so make sure that your branding is strong and reflects your style of work e.g. vintage, rustic, retro or modern.

This branding should be consistent, from the style of your stall to the type of tablecloth and signs that you use.

 

2. Consider your audience

You might not always be able to follow the same format for your stall at each of the fairs that you attend. Consider the type of event you are at and what will appeal to the people visiting the fair. For example, if you are at a school fete then you might focus on items for children but at a wedding fair you might look to focus on items which would work well as favours or as placecards.

It is easy to get carried away at Christmas and so set a budget for your props and decorations and then make sure that you stick to it. If you can reuse props every year, this will obviously be a much more cost-efficient solution!

 

3. Consider the venue

Find out as much as you can ahead of the craft fair to avoid surprises when you arrive to set up. Have an idea of the dimensions of the space that you will have for your stall, whether your stall will be inside or outside and If you need powerpoints for lighting for example, then make the venue aware of this as far in advance as possible.

If you can get a floorplan showing the other stallholders then this will help you to see who will be located next to you and might help you in planning how your stall is displayed.

 

4. Have a plan

The way that your stall is laid out is so important, you want to make a good impression to potential customers and make sure that your stall will showcase the products that you make.

Don’t leave the layout of the stall to chance and make sure that you practice how it will look at home. Make sure that props are not likely to fall over, that any wires for lighting etc are hidden and that all your products can be seen clearly.

It might take a bit of playing around with the layout before you are happy with it but once you are, this will make setting up at the fair itself a lot easier.

 

5. Demonstrations

Why not take along one of your items to be working on at the stall? This not only creates a bit of theatre, allowing you to showcase your work, but also provides a talking point. So, for example, if you make jewellery, take along some unfinished pieces so that people can see your work in action.

This will not only provide a point of interest but will also enable potential customers to see how bespoke the items that you make can be.

6. Make an impact

Craft fairs can be busy places so how do you make your stall be as impactful as possible? For indoor stalls, find something that you will encourage people to stop at your stall. This might be a quirky signpost or an item which is likely to be a talking point.

If you are at a big event outside, it can be even harder different to stand out from the crowd. Consider investing in a gazebo to help you to be easy to spot. This should of course match the colours and style of your business and the products that you make.

 

7. Avoid crowding the stall

A busy stall can mean that customers struggle to find products to buy. Pick out some best sellers and some unique items and display them well, but if you have lots of products then potential customers will quite quickly get overwhelmed and move on to the next stall.

 

8. Don’t use too many props

You want props to complement your products and help them to stand out, not to distract customers from the items that you are trying to sell. The right props can display your products in a unique way, helping them to stand out, but don’t make them the focus at the expense of your own products.

 

9. Sell yourself (as well as your products)

When talking to people who stop at your stall, make sure that they know that your items are handmade, tell them which items you made yourself, how you made them and how you get inspired.

Some little snippets about you and your business can heighten a customers interest as they learn more about the time (and effort) that has gone into making your products.

 

10. Increase your chance of future sales

You might find that people who visit your stall will like your work but might not purchase anything on the day. Make sure that your business cards are highly visible or your stand so that potential customers can take a card with them so that they easily find your website or Facebook page if they would like to buy from you in the future.

So, follow these tips at your next craft fair to make your stall and your products stand out from the crowd!

Remember, before you head to your next fair, ensure you have suitable Stallholder Insurance in place to protect yourself if things go wrong.

Alternatively, if you’re looking for event cancellation cover you can get a quote for event cancellation insurance here or get a quote for craft fair insurance here.

 

Get Stallholder Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Last updated by

Bee Ingram Image

Bee Ingram

With a focus on producing high-quality, consistent content across multiple platforms, Bee is committed to creating engaging and effective messaging that aligns with the brand’s voice and strategy.