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In a time when the fitness industry is dominated by the giants such as Fitness First and Virgin Active, it is more important than ever for health and fitness clubs to partake in marketing activities. We have put together some marketing ideas which could really boost your health and fitness club.
1. Create Ambassadors
Find out more about those who work out in your gym regularly. They may be active in the health and fitness industry, amateur sportspeople, professional athletes, brand ambassadors or have their own blogs. These are the type of people you want to promote your business. They obviously already love working out and coming to your gym and never underestimate the power of word of mouth. Offer these a discount on membership or other incentives for helping you promote your business or some may even do it for free if they love it that much!
2. Open Days
If you have a great facility with the best equipment and friendly and helpful staff the health and fitness club will easily sell itself. All you need to do is get your potential customers passed the threshold to see exactly what you have to offer. The best way to do this is hold an open day where people can come and see the facilities you have and maybe even put on some free classes or personal training tutorials and show off what you can do for them.
3. Sponsor a Local Sports Team
Getting involved in your local community is a great way to spread the word about your health and fitness club. Sponsoring a local team such as football or rugby will mean you will get extra media coverage in the local press as well as having mini billboards running around the pitch with your logo on. Those that come and watch sports are likely to be more active so it gives you a great target audience to market to.
4. Member Referral Programme
Giving your members incentives for recruiting friends will encourage them even more to actively seek new members to your health and fitness club. Most people like to work out with people they know so being able to bring their friends along and earn a reward from it will be a great marketing tool. Giving members discount off their membership for them and their friend or a free class will act as great incentives in this type of scheme. As aforementioned, word of mouth is still one of the best marketing tools. If their friend encourages them to go then they are more likely to take up the offer!
5. Freebies
Everyone loves something for nothing! So drive people to visit your health and fitness class with free classes or taster membership. You could even help out the local community and put on classes which are on demand such as classes for new mums or teenagers which once they come to one class will want to try more! Giving away two-week taster memberships can also be a great way to entice people to try your gym out and make them much more likely to sign up once they have seen just exactly what you have to offer.
So now you know the best way to get your gym standing out above the rest, all that is left is comprehensive insurance cover. Get a comprehensive gym insurance quote today.
Do you run a sports club? Protectivity can provide comprehensive cover for many football, cricket, bowls and tennis clubs around the country.
Get your quote today by visiting our Sports Club Insurance page.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
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