How to Become a Personal Trainer

If you love the gym life and want to support people in their own personal training then becoming a personal trainer might be the ideal role for you. But what should you consider when looking to start a career in personal training?

 

What should you expect?

A Personal Trainer will work closely with their clients to develop and implement a programme of training exercises to help them to achieve a specific target.

This might be weight loss, toning or training for an event such as a marathon. You will be expected to lead a healthy lifestyle yourself enabling you to promote such a lifestyle to your clients.

You will oversee clients as they carry out their programme, you might supervise and lead individual or group exercise sessions and

 

What skills do you need?

As with all roles that involve working with people, there are some key personal skills that you will need as a personal trainer. These include:

– Patience and Understanding: These are essential skills when working with people

– Flexibility: You might need to be able to adapt a training programme based on your client’s circumstances such as injury or time pressures.

– Positive attitude: You will need to always present yourself in a positive manner. This will help to get the best response from the client that you are working with.

– Independence: Whether you are employed as a Personal Trainer at a gym or are working on a self-employed basis, you will have to be able to work alone in developing programmes and then on a one to one basis with your clients.

– Physical Fitness: You will be required to have a good level of physical fitness to help in promoting this to your client and to be able to work with clients on back to back training programmes throughout the day.

 

What qualifications and training do you need?

So, do you need a degree to be a personal trainer? The simple answer is no, however working towards a recognised qualification will not only equip you with the skills and training that you need but also provide you with experience and a great selling point when it comes to finding clients. There are lots of colleges that offer training courses.

A Level 2 Fitness Instructor course is a great entry point and stepping-stone for the Level 3 Personal Trainer Course. Contact your local college to see what courses they have available.

 

Investment

There are a range of training courses available at a range of prices, starting from just a few hundred pounds. There are some other costs to consider when becoming a personal trainer from business set up and marketing to equipment and clothing costs, so you will look professional.

You should also consider taking out specialist public liability insurance for personal trainers. Most gyms and fitness clubs insist on proof of insurance before you start working on the gym floor, therefore, it is important to ensure that you are protected against claims from members of the public or your clients.

 

Hours

Many of your sessions are likely to be one to one sessions, often with working professionals. As such your hours will be determined by your client’s availability. This might mean working evening and weekends. The hours can be quite long but you can fit these around any other commitments if you need to.

Becoming a personal trainer is a really rewarding role as you support clients in achieving their goals. There are opportunities to become a more specialised sports coach and ultimately become a gym manager if it is a career with progression opportunities that you are looking for. Consider the points above to understand what is involved in becoming a personal trainer.

About Protectivity

As well as Personal Trainer insurance and Gym Insurance we offer insurance to other leisure section entities such as Sports Clubs. Get your quote today by visiting our Sports Club Insurance page.

 

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*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

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What is the Average Salary for a Personal Trainer?

The amount that a Personal Trainer will earn depend on a few factors including how many hours you work, your level of qualification and experience, location and any specialist disciplines. Typically, you can expect to earn from £20 to £100 per hour for an elite Personal Trainer.

There are two ways of working as a Personal Trainer. Either you can become an employee of a gym which gives you the financial security of knowing that you have a regular income coming in, or you can become a freelance Personal Trainer which although might have a greater potential to earn, means that you need to source and retain clients yourself.

If you are employed within a gym then you could expect your starting salary to be around £16k. However, if you are self employed then your potential to earn is greater, anywhere from £20k – £40k. The average salary of a Personal Trainer is dependent on a number of factors.

 

Hours of work

If you work as a Personal Trainer at a gym, then your hours are likely to be set in your contract.

When freelancing, the hours that you work very much depend on what works for you and your clients. You might find that your key hours of work might be evenings and weekends if your clients are working 9am-5.30pm, 5 days a week. You might then be able to accommodate other clients throughout the day.

 

Level of qualification

There are colleges nationwide offering courses to become a Personal Trainer with different levels of qualification.

A Level 2 qualification is easier and faster to achieve and will enable you to become a Fitness Instructor. A Level 3 qualification gets you to a Personal Trainer level and enables to charge more per hour.

You can then work towards further qualifications in specialisms such as sports nutrition to boost your knowledge and your earnings.

 

Experience

As with most skills, the more experience that you have, the better the service that you can offer and therefore the more that you can charge.

Try and build up a portfolio of experience across a range of different skills and disciplines and ask clients to provide testimonials.

 

Location

You might find that if you are a Personal Trainer in a city (London for example) that you are able to charge a higher hourly rate than those in other parts of the country.

Before setting your hourly rate, you should do your research and see what other Personal Trainers in the area charge so that you are in line with them. It is also worth considering that other costs in a city might be higher such as your overhead costs, rent etc.

 

Specialist disciplines

If you can get a qualification in a specialist discipline, then you can position yourself as an expert in this field and therefore charge a premium.

For example, if you are qualified in weight loss management or sports nutrition then clients who are looking for this as an additional service to their personal training programme are likely to pay an additional cost also. Speak to your local college to find out what courses they can offer to complement the service that you provide to your clients.

 

Celebrities

If you work with celebrities and become a name within the fitness industry, then you can look to boost your earnings further still. Promotion through social media networks such as Facebook and Instagram can attract more clients willing to pay a premium for a celebrity Personal Trainer!

So, do some research about potential earnings and the average salary you could make when considering these factors and set your own pricing structure taking these key areas into account.

Your potential to earn is often dependent on how much you are willing to invest in the role as a Personal Trainer in terms of time and qualifications gained.

As well as Personal Trainer Insurance we offer insurance to other leisure section entities such as Sports Clubs. To get your quote today you can visit our Sports Club Insurance page.

Get Personal Trainer Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

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What to Remember When Becoming a Dog Groomer

Setting up a dog grooming business might be a long-term ambition of yours but there are some important things to keep in mind when starting a new business venture in dog grooming.

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We’re one of the leading providers of insurance for pet care professionals and offering a variety of tailored products such as Dog Grooming Insurance.

 

Suitability

There are several parts of the job to consider when assessing if it is the right job for you. You need to consider that you will be working on your feet all day and so need to be sure that you are comfortable doing this.

You will also need a certain amount of confidence as you might need to deal with difficult or anxious dogs. Previous experience of handling dogs would be a distinct advantage, even if it is only as a dog owner.

Also consider that you are likely to be working alone most of the time, although you will of course have company in the form of your canine friends!

 

Qualifications

You don’t need any qualifications to become a dog groomer, however dog owners are always likely to look more favourably on you to provide a great service for their beloved pet if you are able to state that you have qualifications and of course, experience.

Get in touch with your local college who will be able to give you more information about qualifications that you can study for. Gaining a certificate in dog grooming can only be positive when you are trying to recruit new clients.

 

Locations

You can operate your business from a salon which has the benefit of space and a fixed site where you might get walk in enquiries. However, you also need to consider the overheads that you will need to pay to run the venue.

Costs include rent, electricity, water, gas, insurance, maintenance etc. Some dog groomers run their business from a room in their house. This has the advantage of providing a fixed premise without hefty overhead bills. But this isn’t always possible as you may not have this space available.

The alternative is that you can provide a mobile service offering dog grooming in a clients home. This has the benefit of significantly reducing the impact of the cost of overheads and enables you to provide treatments in an environment where the dog feels comfortable. You need to consider that you will need to be able to transport your equipment between clients.

 

Experience

The more experience you have, the better the service that you can provide for your client and their pet. Practice on your own dog or on a friend’s to gain experience in dealing with dogs of different breeds and sizes. Then, when you do a wonderful job ask your friends and family to recommend your services!

 

Insurance

Public Liability insurance is a minimum requirement when you run your own business and this will cover you for injury or damage to third parties or their property, which may be important if your grooming business travels to client’s houses.

Care, Custody and Control cover will offer protection against the accidental injury, illness or loss of an animal under your care. You should also take out a policy covering any specialist equipment that you use as part of your dog grooming business.

 

Equipment

There are some key items that you will need to purchase to be able to provide a dog grooming service. You need to ensure that all equipment is cleaned and sterilised between treatments. The key items to include in your kit list are:

1. Table – for grooming the dogs on. When making this investment, be sure to find something that suits your needs. Consider that it needs to be big enough for the dogs that you will be treating. It also needs to be the right height for you to be able to stand at to groom the dogs and easy to clean between pets. If you will be providing a mobile dog grooming service, then you need to ensure that the table you get is portable.

2. Clippers – these should be an essential part of your toolkit. It is worth making an investment to get the right clippers ensuring that they are comfortable to hold as well as being easy to maintain and clean.

3. Dryer – Essential for providing the perfect finishing touch, make sure that the dryer you choose is practical and appropriate for the task. For example, a tiny dryer with little output won’t be very useful for a large dog.

4. Brushes and combs – You should have these in a variety of sizes and for a range of hair types as you are likely to be handling many different dog breeds.

5. Nail clippers – these are another essential tool for keeping those nails trimmed and should be practical and easy to use and maintain.

6. Products – Such as shampoo and conditioner are essential. Make sure that you have a range of products available, taking into consideration that some of the dogs that you treat might have sensitive skin.

 

Pricing

Put a price structure in place considering the range of treatments and size of animal. You might want to offer a pricing structure based on small, medium and large dogs and could offer packages so that clients can treat their pets to a wash and nail clipping for a standard price.

Additional treatments such as teeth descaling and ear cleaning could be offered at an additional price.

So, keep these considerations in mind when setting up your dog grooming business to ensure that you have everything in place that you need.

Get Dog Grooming Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

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Common Insurance Claims Against Hairdressers

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During your training to become a hairdresser you will learn a wide range of skills and techniques which will enable you to safely provide treatments for your clients. However sometimes things can go wrong resulting in distress for both you and your client.

Claims against hairdressers can range from accidents in the salon, to blistering of the skin due to an allergic reaction or even loss of hair! Here are some of the most common insurance claims that are made against Hairdressers insurance.

 

Burns

Unfortunately, injuries can be caused quite easily and an example of one of the ways that this can happen is that a client might get burnt by straighteners.

Straighteners can reach a temperature of 185 degrees Celsius within about 6 seconds and so every care needs to be taken around safety to avoid a client or colleague getting burnt.

 

Cuts and grazes

With the use of scissors in a hairdressers, comes the obvious risk of a client getting cut or grazed in the case of razors. All it takes is a hairdresser to not handle the scissors safely and an accident becomes a very real possibility.

 

Allergic reactions

Our skin is very fragile and so hairdressers should always ensure that the proper patch tests are carried out before a treatment is applied to a client’s skin or scalp.

These patch tests take place in a discreet area of your client’s body 48 hours before the treatment itself to see if a client’s skin will react. If it doesn’t then the treatment can be applied.

If the patch test hasn’t been done and a skin reaction does occur, then the hairdresser is likely to have invalidated their insurance policy and they won’t be covered.

 

Damage to hair

If the right care is not taken, then it is very easy for a hairdresser to cause damage to a client’s hair. Often this damage can take months or years for the hair to recover.

Damage can be caused through:

· Over processing: For example using too many products on the hair in a short space of time

· Improper use of Relaxers: Relaxer products can be used on thicker hair, for example on afro hair before it is straightened. Over-use of these products or leaving them on a client’s hair for too long can cause lasting damage.

· Straightening: Straighteners are very hot and sustained exposure to this heat can cause damage to hair

 

Extensions

Extensions can cause damage if they are not fitted properly or if they are not properly maintained. Claims can occur if a hairdresser has fitted the extensions too closely together or hasn’t used the right product. A hairdresser is also required to provide a client with the right instructions on how to look after their extensions.

If this advice is not given, or the wrong advice is provided then problems can occur. In extreme cases, extensions which are not cared for can become matted together causing them to be very painful and needing careful removal.

 

Accidents in the salon

Accidents can take place within the salon due to slippery floors or trips over boxes which have not been put away. If a client has a trip or fall while attending their appointment, then they can make a claim against the hairdresser.

 

Faulty equipment

An accident might happen due to equipment that is faulty. All electrical equipment should be checked and tested regularly to ensure that it is working properly to avoid such accidents. Failure to do this might invalidate your insurance cover.

Claims against hairdressers can be avoided as much as possible through adequate training and by ensuring the safety procedures are followed. However, should a claim be made, you as a hairdresser can ensure that you protected with the right insurance policy in place.

Protectivity is a specialist provider of barber insurance and Hairdressing Insurance . We cover thousands of individuals and small to medium size businesses across the UK, offering a range of tailored insurance products to protect our customers against unforeseen events.

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*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

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8 Ways for Personal Trainers to Reconnect with Past Clients

The sports industry and specifically personal trainers is a competitive one. Keeping hold of the clients you already have is clearly a top priority but, what can you do to reconnect with those clients who have used your services in the past?

 

1. Understand why they left

A questionnaire for all clients who leave can be a great way to understand if there are any improvements that need to be made.

For example, it might be that a client left because you couldn’t offer them the hours that suit them. If, at a point in the future, you can provide this time slot you can use that to restart a conversation.

 

2. Offer them the next goal

Often clients will work with you to reach a target and achieve a specific goal. This means that the risk is that they will leave once this target has been reached.

So, offer your clients the opportunity to aim for a new goal and therefore continue using your services. For example, if their target was to reach a specific weight, work with them to improve their fitness or train for a specific event for example.

 

3. Database

It is advisable to keep a database of clients and potential clients. For all clients, past and present and for new enquiries, ask permission to add them to your database. You can then send them details of future sessions, programmes and offers.

It is very important that you obtain permission to do this and store clients data responsibly and in line with GDPR guidance.

 

4. Marketing

Having a good marketing campaign will enable you to have the tools in place to reach out to potential and lapsed clients. Ensure that you have an impactful and informative website.

Make use of social media such as Facebook and Instagram to remind clients that have lapsed of the services that you provide and they will keep you top of mind. At the heart of your marketing campaign should be the service that you can offer clients ensuring that you communicate how you can and will meet their needs.

 

5. Newsletters

Regular newsletters are a great way to keep in touch with clients past, present and future. Programs such as mail chimp are free and easy to use making keeping in touch with your clients that bit easier.

 

6. Training days/bootcamps

Why not hold a training day or bootcamp session and invite potential and lapsed clients. This not only enables you to showcase what it is that you do, but also gives you the opportunity to remind those past clients of the great service that you provide!

 

7. Focus on client retention

It is less costly to work to hold onto a client than it is to go and find new clients. Keep this in mind and consider having a budget available for small gestures which will help existing clients to remember you and keep them loyal to you.

Some trainers have a loyalty scheme in place, offering clients a discount when they book a certain number of sessions in advance. For example – receive a 50% discount on your 6th session.

 

8. Offers and packages

This is becoming an effective way for trainers to sell their services and for clients to feel like they are getting value for money. By detailing a package to obtain a specific goal eg. Marathon training package you can include details of a certain number of training sessions as well as diet and nutrition advice all for a set price.

Packages like this can be a great way of reconnecting with past clients and get them using your services once again.

 

Do I Need to Renew my Training?

Yes, you will need to renew your training every 3 years to ensure that you keep your skills up to date and in order to validate your insurance. Your training provider will be able to give you more details.

 

Get personal trainer insurance with Protectivity

Protectivity has years of experience insuring personal trainers just like you. Our cover includes personal trainer public liability insurance, personal injury, equipment cover, and employer’s insurance if you run a business that employs other people. With our affordable, flexible policies, you can take your business to the next level with confidence that you aren’t at risk of long-term financial stress.

Take two minutes today to have a closer look at our affordable, flexible personal trainer insurance policies.

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*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

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Salon Chair Rental: What to Consider

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If you are one of the thousands of self-employed hairdressers or barbers in the UK then it is likely that you have considered renting a chair in a salon. This way of working can be mutually benefit for both the salon and you as a hairdresser.

But what does salon chair rental involve and what should you consider?

 

How do you rent a chair in a salon?

There are a few methods of renting a chair:

Fixed Rent

You can agree a fixed amount that you will pay the salon each week for renting a chair. This works in your favour if you succeed in getting lots of clients as the cost that you pay each week won’t increase as your earnings do.

Percentage of takings

You can also agree with the salon owner that you will pay them a percentage of your takings. While what you pay stays in line with what you take, Salon owners are often less keen on this method as their income decreases if you cut less hair.

A combination of both methods

Sometimes you can agree that you will pay a lower fixed rent as well as a percentage of the takings.

 

What are the hairdressing chair rental costs?

The average costs to rent a chair in a hair salon can vary between salons, so it is worth doing your homework to assess the average charges in your local area.

If you are paying a percentage of takings as a method of renting a chair, then you could expect to pay anywhere between 40-60%.

 

What are the benefits of renting a chair?

There are several benefits to renting a chair:

1. Cost – It is a fairly low-cost option for both parties. Salon owners don’t have the costs associated with permanent staff and for hairdressers it is a fairly straightforward way of managing outgoings.

2. Risk – There is less risk and commitment required for both the salon owner and hairdresser. You can enter into an agreement and if it doesn’t work out then you can terminate the arrangement.

3. Flexibility – In theory you can choose what hours you work. You can plan to work at key times of demand (evenings and weekends) in order to maximise your opportunity to earn.

4. Working in a Salon Environment – This can be beneficial for a number of reasons: Lots of clients prefer having their hair cut in a salon environment making you more appealing as a hairdresser, you can benefit from working around other hairdressers making it a more positive working environment with the opportunity to learn share skills and techniques.

What else should you consider before renting a chair?

If you are renting a chair, then you will need to work on a self-employed basis. This means that you will need to register for self-assessment and submit your income annually.

It is also unlikely that you will receive any employee benefits such as paid holiday, maternity leave, pension, healthcare etc.

Do you need a contract to rent a chair?

Yes, you should be sure to have a contract in place if you are renting a chair. A rent a chair contract will protect both you and the salon owner by ensuring that all details of your agreement are captured in writing and agreed by both parties.

If there isn’t one already available at the salon, there are plenty of templates available online. Be sure to capture all the important details: Price, length of agreement, working hours, ownership and payment for products and equipment that you will use when in the salon, as well as highlighting what happens if either party wants to end the agreement.

In summary, rent a chair hairdressing can be a low risk and flexible way of working. If you can build up a regular book of clients, then your potential to earn can be quite significant.

Protectivity is a specialist provider of Hairdressing Insurance. We cover thousands of individuals and small to medium size businesses including barber shop insurance across the UK, offering a range of tailored insurance products to protect our customers against unforeseen events.

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*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

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Understanding Chakra Stones and Healing Crystals

Chakra stones, or healing crystals, are thought to correspond to each of the chakras or centres of energy in the body. They are said to help balance the chakras and improve your overall wellbeing. There are 7 different chakras that are believed to distribute the energies of life throughout our bodies.

However, people believe trauma or depression and anxiety can cause these centres to become blocked, restricting the movement of energies causing physical and emotional issues such as worry, fear, insecurity and feeling disconnected.

Here, we cover what chakra stones are, and their potential benefits.

 

What are chakra healing crystals?

Chakra healing crystals, also known as chakra crystals or stones of chakra, are types of stones that are known to correspond with your body chakras. ‘Chakra’ is derived from a Sanskrit word which means ‘wheel’ and refers to the energy centres in the body. If these chakras become imbalanced, this is said to affect your overall wellbeing, both spiritually and physically. So, people use stones of chakra to magnify or balance their chakra energy centres.

How many chakra stones are there?

Chakra stones are said to correspond to each of the seven chakras, with different healing properties for each one. Here are the seven chakras, where they are located and their potential benefits:

 

Root Chakra

Where is it located? At the base of spine and pelvic floor

What is it responsible for? Feelings of security and safety

What effects are there when it is blocked? This can cause worry and fear

Which healing crystals are best? Hematite, Black Onyx, and Smokey Quartz

 

Sacral Chakra

Where is it located? Above the pubic bone

What is it responsible for? Sexual energy and creativity

What effects are there when it is blocked? Low energy and tiredness

Which healing crystals are best? Orange stones such as Tigers’ Eye and Sunstone

 

Solar Plexus Chakra

Where is it located? Naval area

What is it responsible for? Self esteem, power and commitment

What effects are there when it is blocked? Feelings of being out of control or powerless

Which healing crystals are best? Jasper or Pyrite, Malachite or Topaz

 

Heart Chakra

Where is it located? At the centre of the chest

What is it responsible for? Feelings of love

What effects are there when it is blocked? Anger, hatred and jealousy

Which healing crystals are best? Rose Quartz, Jade and Aventurine

 

Throat Chakra

Where is it located? In the throat

What is it responsible for? Allowing us to speak our inner truth

What effects are there when it is blocked? Fear of judgement

Which healing crystals are best? Aquamarine, Lapis Lazul or Sodalite

 

Third Eye Chakra

Where is it located? Between your eyebrows

What is it responsible for? Intuition and how we see the world

What effects are there when it is blocked? Problems with intuition, adopting new skills and judgemental behaviour

Which healing crystals are best? Amethyst, Fluorite, and Lolite

 

Crown Chakra

Where is it located? On the top of your head

What is it responsible for? Enlightenment

What effects are there when it is blocked? Feelings of being disconnected and isolated

Which healing crystals are best? Clear quartz, Amethyst, Diamond and Moonstone     ​

 

How to balance your chakras

There are many practices that can help you to rebalance your chakras including: Yoga, Tai-Chi, Meditation, Reiki and Acupuncture.

Some of these practices will require some training and/or a skilled practitioner or therapist to support you. Others, such as meditation and yoga can be practiced at home once you have learnt some basic techniques.

 

Get covered for chakra healing today

If you’re a therapist who practises chakra healing, you’ll want to make sure you’re covered should the unexpected happen. Why not get a quote for your therapist insurance today with Protectivity? With the right cover, you can practise chakra healing with full peace of mind.

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*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

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What to Consider When Selling at a Christmas Market

Craft fairs are always popular around the festive season, as people search for unique and homemade presents. They’re a great place for your customers to pick up a gift for someone special but also enjoy a memorable day out, indulging in the festive atmosphere in the run-up to Christmas.

Setting up a Christmas market stall can be a fun and potentially profitable exercise for your business. Whether you’re selling jewellery, homeware, food, or anything else, we’ve put together the general steps to set up a stall and how to make it a success.

If you’re planning to sell your products at a Christmas market, here are a range of things you’ll need to consider.

 

Products

If you’re wondering what sells well at a Christmas craft market, make sure you put some time into planning your stall and considering which products will work best. Think about what items are most likely to be given as gifts, whether you’re analysing trends for the current year or considering more traditional products.

A few ideas for what you can sell at a Christmas market include:

Hand-painted or custom-printed clothing and accessories

Baked goods like cookies, cakes, and pies

Gourmet chocolates, cheeses, or speciality sauces

Art and craft supplies like beads, fabrics, or paints

Old books, records, and memorabilia with a Christmas theme

Soaps, candles, and skincare products

Handcrafted ornaments, wreaths, candles, and festive decorations

Potted poinsettias, Christmas cacti, or miniature Christmas trees

Research the Christmas market you plan to attend to understand its target audience, size, and other relevant details. ​​In any case, you might want to avoid too many Christmas-themed items, as these are often less appealing to customers than products that can be used all year round. You also don’t want to be left with unsold stock that can’t be marketed for another year.

 

Budgeting and finances

Make sure you review your finances. Look at the cost of hiring your stall at the fair and then consider your outgoings. There are a range of fees and costs you may not have realised would be involved.

Unless you already have them, you’re likely to want to buy festive props and decor to help make your stall as eye-catching as possible. It’s easy to get carried away at this time of year, so set a budget for decorations and make sure you stick to it. If you can reuse items from previous years, this will be much more cost-effective.

Price your products competitively but also profitably. Be prepared to offer discounts or deals for the festive season. Accept a variety of payment methods, including cash, credit/debit cards, and mobile payment options. The more customer preferences you can cater for, the better.

 

Planning and preparation

Ask local authorities or the event organisers whether you’ll need permits or licenses. If you need a power supply at your stall for any Christmas lights, make sure you contact the organisers of the event in plenty of time to arrange this. Other necessary supplies you’ll need to gather include:

Tables, tents or canopies for shelter (especially if the market is outdoors)

Display racks or shelves

Signage with your stall’s name and prices

Lights, especially if it’s an evening market

Cash register or point-of-sale system

Bags and packaging for your products

Decorations

 

Safety

Think about how to ensure that your stall is safe for customers, creating or sourcing signs and barriers if needed. Your stall layout will need to allow for clear, wide aisles and walkways that are free from obstructions, helping to prevent accidents and overcrowding. Use secure and sturdy display fixtures to avoid items falling and causing injuries. If you’re using any electrical equipment, such as lights or heaters, double-check before the event that they’re in good working order and have been safety tested.

Have a basic first aid kit on hand in case of minor injuries. It can be reassuring to customers to know that help is readily available if needed. Be prepared for changing weather conditions; if it’s an outdoor fair, have shelter available for customers in case of rain or intense sun.

 

Security

Plan how to keep your products secure to prevent theft. This can include arranging them so that they’re within your line of sight as much as possible, making it harder for potential thieves to grab items unnoticed. Display cases, shelves and locking cabinets may also be worth using for smaller, valuable items, which you can bring out when needed. Avoid overcrowding your display, which can make it easier for someone to pocket something. Lock away cash and your personal belongings in a secure cash box or bag.

If your craft fair stall is outdoors, consider using a sturdy tent with zip-up walls. This provides an extra layer of security. Use zip ties or locks on the tent zippers when you’re not at the stall, to prevent unauthorised access. If you’re in a tent, use sandbags or weights to secure it and prevent someone from lifting it. If possible, work with a partner or have a friend or family member help you staff the stall, for an extra pair of eyes.

If the craft fair allows it, consider installing a small, inconspicuous security camera near your stall. The presence of this alone can deter theft. Keep a detailed inventory record of the products you bring to the fair, which can help you identify missing items quickly.

 

Decorating and arranging your stall

Find out if the market you’ll be selling at has a set theme. If not, you can create your own. It might be that you focus on colour schemes, such as red and gold, or you might offer a range of products around the theme of Christmas trees. Once you have a theme in place, it will help to guide you in the equipment and materials you buy and improve the overall appearance of your stall.

Displaying your products effectively at a Christmas market stall is essential to attract and engage potential customers. A well-organised, visually appealing display can make your products more enticing. Arrange them so that they’re easily visible and accessible to customers. Use tables, risers, or shelving to elevate your products at different heights. This makes your display more dynamic and visually interesting.

Organise your products into categories or themes. Grouping similar items together makes it easier for customers to find what they’re looking for. Designate one or more focal points in your display. Place your most eye-catching or high-margin items in these spots.

If possible, choose a location within the market that has good foot traffic, such as corners and areas near the entrance.

 

Customer experience

Consider some extra details to enhance the overall experience for your stall visitors. This will add to the atmosphere, get potential customers into the festive spirit and help your business to stand out. Provide samples or tastings if you’re selling food or beverages. Even if your offering isn’t food-based, you might want to offer free festive biscuits or minced pies at your stall as a way of encouraging people to stop and browse your products.

Think about who’s attending the event before deciding what’s appropriate. For example, you might find that parents at a school Christmas Fair are not impressed if you’re handing out sweets to all of the children.

Be friendly and approachable to customers. Do your research so that you have full knowledge of your products, ingredients and materials, even if you haven’t made them yourself, and are able to answer any and all customer questions.

 

Pre-event marketing

Promote your participation in the Christmas market through social media. Create eye-catching posts and updates on Facebook, Instagram and Twitter to announce the event, involving your followers in the build-up. This helps them feel invested in your seasonal activities and encourages them to spread the word.

Use Christmas-themed graphics, images of your products, and relevant hashtags to increase visibility. You could also run paid ads on social media to target specific demographics and local customers. Send out email newsletters to your customers, with exclusive offers they can make use of if they attend the Christmas market. This helps them to feel appreciated and gives them an appealing incentive for coming along.

Connect with the organisers of the event to see if they can help promote your stall through their official marketing channels. Share any marketing materials they provide, such as banners or event logos. If your Christmas market has an online presence or is listed on websites like Eventbrite or local event directories, make sure your stall is featured with high-quality images and descriptions.

List your Christmas market stall in local business directories, online event listings, and community calendars. Include it in your Google My Business listing if you have one so that potential customers can find your stall on Google Maps. You could also collaborate with other sellers at the market to cross-promote each other’s stalls. This can expand your reach and draw in a wider audience, as well as sharing the experience with others and growing your community.

Create blog posts on your website about the event, sharing stories about your products, your journey as a business, and the uniqueness of your stall. You can also send press releases to local newspapers and magazines about your appearance at the event. Human-interest stories about your products or your journey can be newsworthy.

Distribute flyers or business cards with information about your Christmas market stall at local businesses and events. Attend other local fairs, craft shows, or community events beforehand to generate interest and create a buzz. Joining local Facebook groups and community forums is another effective way to promote your stall. Many people look for recommendations and event information in these spaces.

 

Post-event marketing

There are a number of ways you can maintain the momentum from the fair after the event has ended. Encourage customers to share their purchases from the day on social media and tag your business. Ask for customer testimonials, sharing positive reviews from satisfied buyers on your website and social media channels. You could include business cards in product packaging, containing QR codes that lead straight through to your review page.

Send thank you emails to customers who made purchases or visited your stall. Express your gratitude for their support and offer a special discount as a token of appreciation. Encourage them to sign up for your email newsletter for updates on new products, promotions, and future events.

Share photos and highlights from the event on your social media channels, encouraging customers to tag themselves in photos and share their experiences at your stall. Use surveys or social media polls to gather customers’ opinions about their experience and products. You can also repost any media coverage or mentions of your stall at the Christmas market on your website and social media.

Write a blog post about your experience at the Christmas market, sharing stories, photos, and behind-the-scenes insights. Continue to share festive-themed content, DIY ideas, or related blog posts to keep your brand and customers in the seasonal spirit.

 

Get Crafters Insurance with Protectivity

When you’re bringing Christmas cheer to your craft business, you don’t want anything to spoil the most wonderful time of the year. However, it’s good to be prepared for anything that can impact your brand and finances, which is why you need the right craft insurance.

Protectivity’s Crafters Insurance offers protection for creative businesses. Choose Public Liability Insurance to cover you in the event that a client or member of the public experiences injury or accidental damage. Employers’ Liability covers you for compensating any employees if they’re injured while working, while Products Liability is for claims arising from third-party goods. You can opt for Equipment and Stock Cover, to cover you up to the value of £250 if your stock is lost, damaged or stolen. We also have Craft Fair Insurance specifically designed for short-term and one-off events.

Find out more and get a free quote to meet the needs of your business.

 

Get Craft Fair Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

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With a focus on producing high-quality, consistent content across multiple platforms, Bee is committed to creating engaging and effective messaging that aligns with the brand’s voice and strategy.

Essential First Aid for Personal Trainers

A personal trainer will work closely with their clients to help them achieve their best health and fitness performance. As with all exercise, there is always the risk of injury or accidents so as well as personal trainer liability insurance, what should you know about First Aid so that you can be prepared if an incident should occur?

 

Do Personal Trainers Need a First Aid Qualification?

Although holding a first aid certificate is not a specific requirement to get a job training clients, or even taking out insurance, it’s always a good idea to have some sort of knowledge on the subject.

When designing a programme for your client, you will be looking for a programme which pushes clients to achieve their goals whilst trying not to push them so hard that they injure themselves.

And, while you will do your best to avoid a client having an accident or causing themselves an injury, this is always a possibility to be aware of. Holding a first aid qualification provides peace of mind that you will be able to help a client should a situation occur during a training session.

 

How Do I Obtain a First Aid Qualification?

To get a First Aid Certificate you will need to complete a first aid course which will include a training day where you will learn the key skills that you need.

At the end of the course you will receive a certificate. Some trainers will also provide a credit card sized certificate stating that you are first aid qualified so that you can carry this around with you, should you need to put your skills into practice outside of a Personal Training session.

 

What is the Best First Aid Course for Personal Trainers?

To obtain a first aid qualification you will need to complete a training course during which you will learn basic first aid skills and how to respond in an emergency. You can complete a one-day Emergency First Aid Course which will provide you with all the knowledge and techniques that you will need to cover a range of situations.

Training will develop the skills and confidence to help someone who is:

· Struggling to breathe
· Having a heart attack
· Having a stroke
· Choking
· Bleeding
· Suffering from shock
· Having a seizure
· Burnt

You will also learn:

· How to assess and monitor a patient, checking their airway and breathing
· How to respond in an emergency
· How to apply a bandage/dressing
· How to manage the control of hazardous substances

 

What is Involved in a First Aid Course?

Most courses are 1 day which will take place in a classroom or hall. You will receive a mixture of classroom style training eg. Presentations through Powerpoint and practical training where you will be expected to practice the techniques that you have learnt (usually on dummies).

 

How do I Find a Course Near Me?

There are courses that take place all over the country, throughout the week with courses available at weekends too. Look for the best one near you that will provide you with the skills you need. You can find them quite easily with a quick internet search. Here are some good links to try:

Red Cross First Aid Training
First Aid for Life

 

How Much does a First Aid Course Cost?

This can vary between training providers but typically a 1-day course would cost between £70 and £140. If you are employed, for example you work in a gym, then your employer might offer to pay the costs of you attending the course.

However, if you are a self-employed Personal Trainer then you would of course have to cover the cost yourself.

 

Do I Need to Renew my Training?

Yes, you will need to renew your training every 3 years to ensure that you keep your skills up to date and in order to validate your insurance. Your training provider will be able to give you more details.

So, in order to offer the best and safest training programme designed for your client you should ensure that you complete a first aid course and get a certificate. Being first aid qualified will also make you more appealing to potential clients who will feel reassured that they and their fitness programme are in safe hands!

About Us

As well as Personal Trainer Insurance and Gym Insurance we offer insurance to other leisure section entities such as Sports Clubs. Get your quote today by visiting our Sports Club Insurance page.

Get Personal Trainer Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

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Bee Ingram

With a focus on producing high-quality, consistent content across multiple platforms, Bee is committed to creating engaging and effective messaging that aligns with the brand’s voice and strategy.

Hairdressing Regulations You Need to Know

When running a hair salon there are lots of factors to consider but most important is health and safety for both your clients and your employees. Here is a guide to the areas that you need to focus on for health and safety legislation in hairdressing.

 

What are the hairdressing regulations that you need to comply with?

There are key regulations that everyone who runs a hairdressing business should comply with. These are:

• Health and Safety at Work Act 1974 – UK legislation detailing the duties of employers regarding health and safety in the workplace. Employers have a duty to protect health, safety and welfare in the workplace.

• Control of Substances Hazardous to Health Regulations (COSHH) 2002 – this is the UK law that requires all employers to ensure that they are sufficiently controlling harmful substances in the workplace.

• Cosmetic Products (Safety) Regulations 2004 – this covers any substance or mixture intended to be placed in contact with the external parts of the human body (including hair)

 

What do you need to put in place to comply with the regulations?

Risk Assessment

Carry out a risk assessment together with your employees, identifying the areas of risk within your business and then demonstrate that you have put in place measures to protect clients and staff. It is a good idea to have the risk assessment recorded as a document that all staff members can have access to, a typical format for this might look like this:

HazardWho might be harmed and howWhat Precautions are currently in place?Any further action required?By WhoWhenDate completed
Hair dye solutionClients or staff could have a reaction to the ingredients within the solutionAllergy (patch) testing takes place 48 hours before a client’s treatmentContinue to regularly conduct patch testingAll Hairdressing staffEvery 3 monthsOngoing
Staff Training

All employees must receive regular Health & Safety at work training. This covers several key areas including:
· COSHH (Control of Substances Hazardous to Health)
· Fire Safety
· Manual Handling
· Electrical Safety

Health & Safety Policy

A Health & Safety Policy is a written statement that sets out how you, as an employer ensures that the workplace is a safe environment to work in. It is a legal requirement that you have this policy displayed in your hairdressing salon.

First Aider

HSE states that employers must have appropriate first aid provision for their workplace. It is good practice for a hairdressing salon to have a nominated person who, in the event of an accident, will be able to administer first aid. They would need to gain a qualification in first aid at work by attending a first aid training course to be renewed every 3 years.

Allergy Testing

You should have as a standard practice the regular patch testing of products on clients skin 48 hours before exposure to assess if they might react to a product.

As a salon owner, you have ultimate responsibility for ensuring the safety of your staff in the workplace.

To do this you should put in place the procedures for managing hazardous substances, take precautions to avoid trips and falls, keep your salon clean and well ventilated, have a clear fire safety procedure and ensure that all appliances are well maintained and regularly checked.

Taking these precautions should help to avoid any incidents and make your salon a safe place for you and your employees to work in.

Protectivity is a specialist provider of Hairdressing Insurance. We cover thousands of individuals and small to medium size businesses across the UK each year.

Get Hairdressing Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

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Bee Ingram

With a focus on producing high-quality, consistent content across multiple platforms, Bee is committed to creating engaging and effective messaging that aligns with the brand’s voice and strategy.