Category: Business

09:39:54 GMT • 14 January 2026

7 Service Side Hustles to Start in 2026

9 January 2026

•

7 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

https://www.intercleanshow.com/news/innovation/cleaning-trends-spotlight-on-the-uk

Safer, demand-led ideas to maximise flexibility and earnings

Starting a side hustle in 2026 doesn’t have to mean chasing the latest trend or gambling on unproven ideas. Service-based side hustles remain one of the most reliable ways to generate extra income, particularly when demand data and sales volume indicate consistent, long-term need.

Based on our business insurance sales data; these are the services we’ve found to be most in demand. It focuses on service side hustles that can work around a day job, generate income quickly, and offer clear growth potential into a small business. Each idea listed shows strong demand signals and avoids the common pitfalls of oversaturated or overly complex ventures.

For those who want flexible extra income or a realistic route to self-employment, these are some of the safest bets heading into 2026.

How these side hustles were selected

Each activity meets several key criteria:

Proven increased demand shown through year-on-year sales growth
Ability to start part-time with minimal upfront investment
Flexibility to work evenings, weekends, or remotely
Clear pathways to higher earnings through scaling or specialisation
Resilience during economic uncertainty

1. Cleaning (Domestic & Commercial)

Cleaning remains one of the most in-demand service businesses due to its essential nature and recurring need.

Ongoing labour shortages and rising hiring costs are pushing demand toward self-employed and flexible cleaning services, creating strong opportunities for independent operators and those seeking additional income.

Typical earnings

Domestic cleaning: £15–£25 per hour
Commercial cleaning: £25–£45 per hour
Monthly side-hustle income: £800–£2,000+

Working around a day job

Early mornings, evenings, or weekends
Regular weekly clients reduce admin and sales time
Jobs can be batched into set days

Growth potential

Hire subcontractors or employees
Focus on higher-value services (offices, end-of-tenancy, Airbnb)
Move toward long-term contracts and predictable cash flow

Why it’s a safer bet: Cleaning demand remains stable regardless of economic cycles, making it one of the lowest-risk service businesses to start.

→ Learn more in our guide how to start a cleaning business

2. Personal Training

Personal training continues to grow as health, fitness, and longevity remain top priorities.

AI-powered coaching tools, wearable data, and online platforms are enabling trainers to deliver remote, hybrid, and personalised training at scale, expanding reach beyond in-person sessions.

Typical earnings

In-person sessions: £30–£60 per hour
Online coaching: £100–£300 per client per month

Working around a day job

Early mornings and evenings suit client availability
Weekend group sessions increase hourly earnings

Growth potential

Online programmes and coaching
Group training or bootcamps
Digital products and memberships

Consideration: Higher regulation than some activities, with certification is required.

3. Dog Walking

Dog walking is a highly local, referral-driven side hustle with strong recurring demand.

Typical earnings

£12–£20 per dog per walk
£20–£40 per hour with group walks
Read our guide on dog walker earnings to find out more.

Working around a day job

Strong lunchtime demand
Ideal for remote or hybrid workers

Growth potential

Pack walks
Hiring additional walkers
Adding pet sitting or boarding services

Why it works: Rising pet ownership and busy lifestyles keep demand consistently high.

4. Pet Sitting

Pet sitting benefits from premium pricing and repeat bookings, particularly during holidays.

Typical earnings

£25–£60 per night
Higher rates for in-home or specialist care

Working around a day job

Mostly passive during work hours
Well-suited to home-based or remote workers

Growth potential

Specialise in senior or medical-needs pets
Repeat holiday clients
Transition into boarding or a full pet-care business

5. Selling Handmade Jewellery

Handmade jewellery combines creativity with strong demand for personalised and ethical products.

Typical earnings

£10–£50+ per item
Higher margins through batching and branding

Working around a day job

Fully flexible production schedule
Sales can be automated through online platforms

Growth potential

Brand building and loyal audiences
Wholesale or collaborations
Limited-edition collections

Demand insight: Consumers continue to favour unique, story-driven products over mass-produced items.

6. Selling Handmade Textiles

Textiles and yarn appeal to a niche but loyal market willing to pay for quality and craftsmanship.

Social commerce – particularly TikTok-driven trends such as crochet, knitting, and upcycling are fuelling renewed interest among younger audiences, while platforms like Etsy and Instagram enable makers to reach global buyers directly.

Typical earnings

£15–£40 per product
Premium pricing for niche materials or techniques

Working around a day job

Ideal for evening or weekend production
Pre-orders help manage time and inventory

Growth potential

Workshops, tutorials, or patterns
Subscription boxes
Collaborations with designers or brands

→ Learn more in our guide on starting a craft business

7. Counselling

Counselling offers stable, recurring income and long-term demand growth.

Therapy usage continues to rise, with a significant proportion of adults accessing counselling, while strong preference remains for qualified human therapists over AI-based alternatives, which can reinforce trust, credibility, and the value of professional services.

Typical earnings

£40–£80 per session
Predictable weekly income

Working around a day job

Evening and weekend sessions
Online counselling removes location limits

Growth potential

Specialisation in niche areas
Group therapy or workshops
Corporate wellbeing contracts

Important: Formal qualifications are required, but this creates high trust and strong long-term earning potential.

→ Learn more in our guide how to start a counselling business

Side hustle comparison table

Side Hustle	Typical Hourly / Unit Earnings	Flexibility Around Day Job	Startup Cost	Speed to First Income	Long-Term Growth Potential
Cleaning	£15–£45/hr	High	Low	Fast	Very High
Personal Training	£30–£60/hr	Medium–High	Medium	Medium	High
Dog Walking	£12–£40/hr	Medium	Low	Fast	Medium–High
Pet Sitting	£25–£60/night	High	Low	Fast	Medium–High
Handmade Jewellery	£10–£50/item	Very High	Low–Medium	Medium	High
Textiles & Yarn	£15–£40/item	Very High	Low–Medium	Medium	Medium–High
Counselling	£40–£80/session	Medium	Medium–High	Slower	Very High

How to choose the right side hustle for you

Ask yourself:

Do you want quick cash flow or long-term scaling?
Do you prefer people-facing or solo work?
How many hours per week can you realistically commit?
Are you aiming to replace your income or simply supplement it?

The best side hustle is often the one you can start consistently, not the one with the highest theoretical earnings.

Why these side hustles make sense for 2026

Service-based side hustles remain one of the most reliable paths to extra income and business ownership. Backed by demand data and sales volume, these ideas reduce guesswork and offer flexibility, resilience, and scalability.

For anyone balancing a day job, or planning a gradual transition into self-employment, these seven options represent some of the safest and most practical opportunities heading into 2026.

Get Business Insurance from Protectivity

Get Business Insurance

Starting a side hustle? Protect yourself with business insurance

Protectivity offers affordable business insurance suitable for side-hustlers and budding entrepreneurs just like you, specialising in a wide range of different activities. Public liability is included with options to add extras such as equipment cover, employers’ liability and other specific industry add-ons.

Whether you’re looking for pet care business insurance, personal trainer insurance, catering insurance, crafters insurance, or another small business, explore the full list of business insurance we provide today – or get in touch with our team to discuss your specific requirements.

Sources:

https://www.sovereignmagazine.com/business-savvy/rise-of-the-fitness-microbusiness-how-uk-personal-trainers-hack-growth-in-2025/

https://www.cmtia.co.uk/craft-industry-trends-for-2025-whats-hot-in-handmade-markets/

https://www.bacp.co.uk/about-us/about-bacp/bacp-public-perceptions-survey/

Last updated by

10:18:54 GMT • 8 January 2026

When is Corporation Tax Due?

7 January 2026

•

8 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

https://www.gov.uk/corporation-tax-rates

Understanding when corporation tax is due is one of the most common pain points for UK company directors, particularly for new and growing businesses.

Whilst running your own business gives you flexibility and control it also means staying on top of responsibilities that don’t come with reminders or safety nets. Miss a deadline, and you could face interest charges, penalties, and unnecessary stress.

Many UK directors assume corporation tax works like self-assessment — but it doesn’t. Some of the most common misconceptions include:

“Corporation tax is paid when I file my accounts”
“My accountant automatically pays it for me”
“The tax due date for corporations is the same for everyone”

In reality, corporation tax due dates depend on your accounting period, and payment is often due before your corporate tax return is filed.

For UK limited companies, corporation tax deadlines are fixed and enforced. Understanding them early helps businesses plan cash flow, avoid penalties, and stay focused on growth rather than firefighting.

This guide clears up exactly when is corporation tax due, who needs to pay it, and how to stay compliant in 2026 and beyond.

What is Corporation Tax?

Corporation tax is a tax on the profits of UK limited companies and certain organisations. It is paid to HM Revenue & Customs (HMRC).

Corporation tax is charged on:

Trading profits
Investment income
Chargeable gains (for example, selling assets)

It is different from:

Income tax, which applies to sole traders and individuals
VAT, which is charged on sales rather than profits

Who needs to pay Corporation Tax?

Once you operate through a limited company, corporation tax becomes part of your regular obligations. You must pay corporation tax if you operate as:

A UK limited company
A foreign company with a UK branch or office
A club, association, or charity with taxable profits

You do not pay corporation tax if you are:

A sole trader
In a partnership (partners pay income tax instead)

If you’re starting out or becoming a limited company, you’ll need to register with Companies House. Many companies get caught out when their corporation tax obligations are new or changing.

When is Corporation Tax Due in the UK?

One of the most searched questions by UK directors is “when is corporation tax due?” and the answer depends on two separate deadlines.

Understanding your accounting period

Your accounting period is usually:

12 months long
Often aligned with your company’s year end
It can be shorter in your first year

Your corporation tax due date is calculated from the end of this period, not the calendar year.

Corporation Tax Payment Deadline (2026)

For most UK limited companies:

Corporation tax is due 9 months and 1 day after the end of your accounting period.

Example:

Accounting year end: 31^st March 2025
Corporation tax due date: 1^st January 2026

This is the tax due date for corporations, regardless of when accounts are filed. You must pay the tax before or by this date, not when you submit your return.

When is the corporate tax return due?

Another common question is “when is corporate tax return due?”

Your corporation tax return (CT600) must be filed:

12 months after the end of your accounting period

Example:

Accounting year end: 31^st March 2025
Corporate tax return due: 31^st March 2026

This means:

Payment comes first
Filing comes later

Understanding this separation is critical to avoiding penalties.

Summary of corporation tax due dates

To clarify the due dates for corporation tax, here’s a simple breakdown:

Corporation tax payment due:
9 months and 1 day after your accounting period ends
Corporation tax return due date:
12 months after your accounting period ends

These are the key corporation tax due dates most small businesses need to know.

How to calculate corporation tax

Corporation tax is calculated on your taxable profits. In the UK for company profits over £50,000 the rate is 25%. For under £50,000 the rate is 19%.*

The basic steps are:

Start with your company’s profit
Depending on your profit, check what rate you’ll pay
Deduct allowable business expenses
Adjust for capital allowances and disallowed costs
Apply the correct corporation tax rate

As businesses grow, corporation tax often increases unexpectedly due to:

Higher profits
Reduced reliefs
Changes in applicable tax bands

This is why forecasting becomes increasingly important.

How to pay corporation tax

Corporation tax must be paid electronically. You’ll need a Government Gateway account to pay online.

Accepted methods include:

Online banking
Telephone banking
CHAPS or BACS payments

You’ll need:

Your 17-character corporation tax payment reference
To allow enough time for funds to clear

Paying a few days early helps avoid late payment interest due to bank delays.

Common corporation tax mistakes to avoid

Understanding when corporation tax is due is the single biggest factor in avoiding these mistakes. Many penalties arise from avoidable errors, including:

Missing the payment deadline but filing on time
Assuming an accountant pays the tax automatically
Forgetting corporation tax after a profitable year
Poor bookkeeping throughout the year
Confusing the return due date with the payment due date

What happens if you miss the corporation tax due date?

If you miss the tax due date for corporations:

Interest is charged on late payments
Penalties may apply for late filing
Repeated issues can trigger increased scrutiny from HMRC

Even a short delay can result in unnecessary costs. Find out more about what happens if you miss a tax payment deadline here.

How corporation tax changes as your business grows

Growth is usually the goal for independent businesses — but as profits increase, the way corporation tax applies to your company can change in ways that aren’t always obvious at first.

What starts as a relatively straightforward annual tax bill can quickly become more complex as profit levels rise. This is because corporation tax in the UK isn’t just about how much you earn, but where your profits sit within specific thresholds and rules.

As your business scales, your corporation tax obligations may change in the following ways:

Changes to corporation tax rates

The rate of corporation tax you pay depends on your level of taxable profit:

19% on profits of up to £50,000
Up to 25% on profits between £50,000 and £250,000, with marginal relief applying
Profits above £250,000 are taxed at the full 25% rate

For growing businesses, this can mean that a relatively small increase in profit leads to a larger-than-expected increase in the tax bill.

Changes to how and when you pay

As profits increase, the way corporation tax is paid can also change:

Companies with profits up to £1.5 million typically pay corporation tax as a single lump sum
Companies with profits over £1.5 million may be required to make quarterly instalment payments, spreading payments across the year

This shift can significantly affect cash flow if you’re not prepared for it.

When should you get professional help?

Getting professional advice isn’t a sign that things are getting complicated for the wrong reasons. In many cases, it’s simply a response to success, change, or uncertainty and a way to stay ahead rather than catch up.

You should consider professional advice if:

Your profits are increasing year-on-year
Rising profits can push your business into different tax bands, change how much tax you owe, and affect when you need to pay it. Advice at this stage helps you plan rather than react.

You’re paying more tax than expected
A larger bill isn’t always wrong, but it’s often a sign that there may be opportunities to plan better, budget earlier, or review how profits are structured.

You’ve recently incorporated or expanded
Moving to a limited company, hiring staff, investing in assets, or entering new markets all change your tax position and responsibilities.

Early advice often prevents costly mistakes later. If you’re considering getting some help decide with our blog on if you should hire an accountant.

Staying ahead of corporation tax deadlines

Understanding when corporation tax is due, knowing your corporation tax due date, and separating payment deadlines from return deadlines is essential for every UK company director.

For growing businesses, staying ahead of corporation tax isn’t just about compliance, it’s about protecting cash flow and planning confidently for the future.

Get Business Insurance from Protectivity

Get Business Insurance

Beyond tax: Protect your company with business insurance

Protectivity offers affordable business insurance for independent business owners just like you, specialising in a wide range of different activities. Public liability is included with options to add extras such as equipment cover, employers’ liability and other specific industry add-ons.

Whether you’re looking for specialist trades cover, pet care business insurance, catering insurance, crafters insurance, or another small business, find out about all the business activities we can cover.

You can also get in touch with our team to discuss your specific requirements.

Sources:

https://www.gov.uk/corporation-tax

Last updated by

09:39:27 GMT • 8 January 2026

Running a creative workshop

By Mandy Czyz

17 December 2025

•

7 mins read

Contributors

Mandy Czyz

Mandy has been with Starpeak Insurance Solutions since 2018, starting in sales in the consumer department and mov...

Get creatives insurance from Protectivity

Running a creative workshop is a rewarding way to share your skills, inspire others, and build an additional income stream. Whether you’re a maker, artist, designer, or creative freelancer, workshops allow you to connect with your audience in a meaningful, hands-on way.

From in-person craft workshops to online creative workshops, this guide covers everything you need to know — including what people want from a workshop, popular creative workshop ideas, how to price your sessions, and why insurance is an essential part of running workshops professionally.

Why run a creative workshop?

Creative workshops offer benefits for both hosts and participants. For creatives, they’re a way to diversify income, raise your profile, and build a loyal community around your work. For participants, workshops provide the chance to learn new skills, enjoy a social experience, and create something unique.

With flexible formats now available, workshops can be delivered in studios, community spaces, homes, or online. Whether you’re teaching a one-off session or building a programme of regular classes, workshops are a powerful way to grow your creative business.

What people want from a workshop

Understanding what participants are looking for will help you design a successful creative workshop. Most people value:

Hands-on learning – Clear techniques and practical guidance they can apply straight away

A relaxed, welcoming environment – Where creativity feels accessible, not intimidating

Clear structure – A session that flows well and makes good use of time

Materials included – Especially for craft workshops where tools or supplies may be specialist

A sense of achievement – Leaving with a finished piece or new confidence in their skills

Meeting these expectations helps ensure participants enjoy the experience and recommend your workshop to others.

Popular types of creative and craft workshops you can run

There’s a wide variety of creative workshops and craft workshops you can offer, covering many creative and crafter trades. From traditional handcrafts to modern digital skills, workshops can be tailored to beginners, experienced makers, or mixed-ability groups.

Popular workshop types include:

Textile arts – Knitting, crochet, weaving, embroidery, sewing, and fabric dyeing

Drawing and printmaking – Watercolour, acrylics, illustration, lino printing, and calligraphy

Paper crafts – Card making, bookbinding, scrapbooking, origami, and collage

Ceramics artists – Hand-building, sculpting, glazing, and decorative ceramics

Photography workshops – Covering camera skills, composition, editing, or creative techniques

Writing workshops – Poetry, journaling, storytelling, and short-form writing

Digital creative workshops – Graphic design, digital illustration, creative software skills, and visual content creation

These workshops can be delivered in person or as online creative workshops, allowing creatives to reach wider audiences while sharing their expertise in a flexible format.

How to run a creative workshop

If you’re wondering how to run a creative workshop, breaking the process into manageable steps can help.

Define Your Workshop Goal – Decide what you want participants to gain — a finished project, a specific skill, or creative confidence. A clear goal helps shape the structure of your workshop.
Know Your Audience – Consider whether your workshop is aimed at beginners, improvers, or experienced creatives. This will affect pacing, language, and the level of guidance you provide.
Choose Your Format – In-person workshops work well for tactile crafts and social experiences. Online creative workshops are ideal for digital skills or accessible learning from home.
Prepare Materials and Space – Provide materials where possible, or clearly communicate what participants need to bring. Ensure your space — physical or digital — is comfortable, safe, and well organised.
Plan Your Session Structure – A strong workshop structure often includes: a welcome and overview, a demonstration or explanation, hands-on making time and a wrap-up and opportunity to share work
Promote Your Workshop

Use social media, email newsletters, event platforms, and local listings to reach potential attendees. Clear descriptions, engaging visuals, and a simple booking process all help boost attendance.

Creative workshop planning checklist

Planning a successful creative workshop involves balancing creativity with practical organisation. Whether you’re running in-person craft workshops or hosting online creative workshops, this checklist can help ensure nothing is overlooked.

Before running your workshop, make sure you have:

Defined the goal of your creative workshop and what participants will learn or create

Identified your target audience (beginners, improvers, or mixed ability)

Chosen your workshop format (in-person or online)

Planned the length and structure of the session

Prepared all materials, tools, or digital resources needed

Set up a comfortable, safe, and accessible workspace or online platform such as zoom or teams

Clearly communicated what’s included in the workshop price

Priced your creative workshop to cover costs and reflect your expertise

Promoted your workshop through social media, email, or local listings

Put creative workshop insurance in place for peace of mind and professionalism

Using a checklist like this helps you feel confident and organised, allowing you to focus on delivering a positive, enjoyable creative experience for your participants.

How to price a creative workshop

Pricing a creative workshop can feel challenging, but a simple approach helps:

Calculate the cost of materials and the venue

Factor in preparation, teaching, and follow-up time

Consider your experience and skill level

Research similar workshops to understand market expectations

Online workshops may have lower overheads, but your expertise still holds value. Pricing confidently helps position your workshop as a professional, high-quality experience.

The importance of creative workshop insurance

One often overlooked aspect of running creative workshops is insurance. Accidents can happen — someone might injure themselves, spill paint, or accidentally damage property. Creative workshop insurance helps protect both you and your participants, giving you peace of mind and a more professional setup.

Whether you’re running craft workshops in person or hosting online creative workshops, having appropriate cover allows you to focus on delivering an enjoyable creative experience.

How Creatives Insurance from Protectivity can help

Protectivity’s Creatives Insurance is designed for creative professionals, freelancers, and small creative businesses running workshops or offering creative services. It provides flexible cover options, including:

Public Liability – Protection if a participant or visitor is injured, or property is accidentally damaged during a workshop

Professional Indemnity (optional) – Protection if a participant claims your teaching or advice caused financial loss

Business Equipment Cover (optional) – Cover for tools, materials, and equipment used during workshops

Employers’ Liability (optional) – For creatives who employ assistants or helpers

Personal Accident & Legal Expenses (optional) – Additional support if you’re injured or face legal costs

By securing creative workshop insurance, you can run workshops confidently, knowing you’re supported while offering participants a safe, professional, and well-organised creative environment.

Final thoughts

Running a creative workshop is a fulfilling way to share your skills, grow your creative business, and connect with others. By understanding what participants want, choosing the right workshop format, pricing thoughtfully, and ensuring you have suitable insurance in place, you can create workshops that are both enjoyable and sustainable.

Whether you’re hosting hands-on craft workshops or delivering online creative workshops, thoughtful planning and professional protection help set your workshops up for long-term success.

Get Creative Workshop Insurance with Protectivity

Having the right insurance in place helps protect your creative business, your reputation, and your finances — so you can focus on delivering inspiring creative workshops with confidence.

Protectivity’s Creatives Insurance is designed for creative professionals, freelancers, and small creative businesses running workshops or offering creative services. Whether you’re hosting in-person craft workshops or delivering online creative workshops, you can choose cover that suits the way you work.

Our specialist insurance options include public liability, professional indemnity, employers’ liability, and equipment cover, helping support you as your creative business grows.

Find out more about Protectivity’s Creatives Insurance and get an online quote tailored to your creative business.

Get Creatives Insurance from Protectivity

Last updated by

Mandy Czyz

11:26:05 GMT • 17 December 2025

How to grow your photography business?

By Chris Trotman

10 December 2025

•

6 mins read

Contributors

Chris Trotman

Chris has been with Starpeak Insurance Solutions for 3 years. Before starting with the company, Chris was involve...

16:23:19 GMT • 10 December 2025

Growing a photography business can feel overwhelming, especially in a competitive and fast-moving industry. Whether you’re asking yourself “How do I grow my photography business?”, “How to grow my photography business on social media?” or “How profitable is photography business today?”, the good news is that photography is still a growing industry with strong demand, especially in niches like weddings, branding, commercial content and social media marketing.

This checklist gives a step-by-step guide on how to grow your photography business step-by-step, how to build visibility, and how to scale sustainably.

Is photography still a growing industry?

Yes, photography continues to evolve, not decline with an annual growth rate of 4.4% globally and a projected market size of $161.8 billion by 20301, not to mention nearly 15,000 monthly searches for photographers according to Google Trends. Demand for visual content has skyrocketed thanks to social media, e-commerce, and online branding. Businesses, influencers, and couples getting married all need high-quality imagery.

In the UK specifically, photographers continue to be in demand, particularly for weddings, branding shoots, events, and corporate marketing. While competition is high, so is opportunity, especially for photographers who carve out a clear niche and market themselves effectively.

Start with a strong brand identity

Before jumping into promotion strategies, clarify who you are as a photographer.

A strong brand includes:

A clear style

A defined niche

A consistent colour palette and tone of voice

A memorable website and social presence

When clients understand exactly what you offer, conversions become easier.

Build a portfolio that shows what you want to shoot

Your portfolio is your shop window. Many new photographers make the mistake of showing everything.

If you want to grow wedding photography business opportunities, show mostly weddings.
If you want brand shoots, focus your portfolio on portraits, products, or lifestyle images.

A tight, curated portfolio tells clients: this is what I specialise in.

Build real-life relationships

Photography is a relationship-driven industry. Some of your best bookings will come from personal connections and word-of-mouth.

Useful partnerships include:

Wedding venues

Event planners

Branding agencies

Local shops and makers

Videographers

Many photographers credit these relationships as the backbone of their long-term success.

Improve your client experience

Clients rarely book on images alone, they book because of how you make them feel.

Ways to elevate your experience:

Provide a welcome guide

Offer outfit/location/wedding timeline advice

Communicate clearly

Deliver galleries on time

Exceptional experiences lead to glowing testimonials and repeat bookings.

Create packages that maximise profit

“How profitable is a photography business?” often comes down to pricing and packages, not just the number of bookings.

You can increase profitability by offering:

Premium packages with albums or prints

Seasonal mini sessions

Add-ons like extra edits or behind-the-scenes video

A clear minimum price to protect your time and value

Pricing confidently is a major step in how to make my photography business grow sustainably.

Master SEO (Search Engine Optimisation)

While social media is great for visibility, SEO is what brings long-term, consistent enquiries, especially from local clients.

Focus on:

Writing blogs (wedding venues, client stories, tips)

Using location-based keywords (“Bristol wedding photographer”)

Improving website loading speed

Getting backlinks from vendors, directories and blogs

If you’re exploring how to grow a photography business sustainably, SEO builds momentum that compounds year after year.

Protect your business with insurance

While it’s not the flashiest topic, insurance is crucial for stability. Many commercial clients and venues require proof of insurance before working with a photographer.

Photographers Insurance from Protectivity can cover:

Public liability

Equipment damage or theft

Professional indemnity

Accidental injury or damage during shoots

Explore Photographers Insurance options today. Being insured strengthens your professionalism and protects your livelihood.

Ask for testimonials and use them

Social proof is one of the fastest ways to build trust.

Share testimonials on:

Your website

Instagram, Facebook and any other social platforms

Google Business Profile

Email newsletters

Good reviews can convince hesitant clients that you’re the right fit.

Track what works and refine

Growth isn’t about doing everything – it’s about doing what works for your audience.

Track:

Lead sources

Top-performing social posts

Popular packages

Client feedback

Then adjust your strategy accordingly.

Final thoughts

Whether you’re learning how to grow photography business bookings, how to grow wedding photography business demand, or simply want guidance on how to grow your photography business overall, the formula is simple:

Build a strong brand

Curate your portfolio

Market intentionally

Create genuine relationships

Offer an exceptional experience

Use SEO for long-term growth

Protect your business

And remember, photography is still a growing industry, photographers are in demand in the UK, and with strategy, your business can be both profitable and sustainable.

Protect your business with Photographer Insurance

As you grow your photography business, protecting your income and reputation is essential. Accidents can happen at any shoot and the cost can be far more than a single day’s work.

Photographer Insurance from Protectivity is designed specifically for photographers. Policies provide public liability cover up to £5 million, optional professional indemnity and optional equipment protection for your cameras lenses and equipment. You can also add personal accident cover if you’re unable to work due to injury, as well as employers’ liability insurance if you have a team working alongside you.

Being insured not only safeguards your business but also demonstrates professionalism to clients and venues, many of whom require proof of cover before confirming bookings. With Protectivity, you can get flexible, tailored insurance that allows you to focus on growing your business with confidence.

Explore options and get a quote.

Get Photographer Insurance from Protectivity

Get a quote

Last updated by

Chris Trotman

How to become a Life Coach in the UK

4 December 2025

•

9 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Life coaching is one of the fastest-growing personal development professions in the UK. With more people seeking support for confidence, career transitions, mental wellbeing, work–life balance and long-term goal setting, the demand for skilled and credible life coaches continues to rise.

Although estimates suggest there are more than 100,000 practising life coaches in the UK, the sector remains largely unregulated, making it difficult to determine exact numbers. This lack of regulation is increasingly highlighted in media reports, drawing attention to the fact that many individuals operate without formal training, essential skills or clear ethical standards.

For those entering the profession, it is more important than ever to understand these issues and take the appropriate steps to pursue reputable, accredited training. Doing so ensures high-quality support for clients and helps new coaches establish a trustworthy, professional reputation.

In this guide, we’ll explore a typical pathway into life coaching, from training and specialisms to what life coaches actually do, how to qualify, potential earnings, and how to build a successful and sustainable coaching business in the UK.

What does a life coach do?

Life coaches support clients to create positive change, set meaningful goals and develop clarity around their personal or professional direction. Unlike therapy or counselling, coaching is forward-focused. Coaches don’t diagnose or treat mental health conditions, instead, they help clients build motivation, accountability and confidence.

A life coach may help clients with:

Improving confidence and self-belief

Helping clients build inner trust, recognise their strengths and overcome limiting beliefs.

Career changes or progression

Guiding clients to clarify their career direction, make informed decisions and take steps toward advancement.

Navigating life transitions

Supporting clients through major changes such as relocation, parenthood, redundancy or retirement with clarity and resilience.

Building healthier habits or routines

Encouraging sustainable lifestyle changes that align with the client’s wellbeing and long-term goals.

Stress management and wellbeing

Assisting clients in identifying stress triggers and developing practical strategies to improve balance and emotional health.

Time management and productivity

Helping clients prioritise effectively, stay organised and maximise focus to achieve their goals.

Relationship or communication challenges

Improving interpersonal skills, boundaries and self-awareness to strengthen personal or professional relationships.

Goal setting and long-term planning

Supporting clients to define clear, realistic goals and create actionable plans to achieve them.

Most coaches use structured frameworks and tools such as the GROW model, Wheel of Life, positive psychology principles, solution-focused coaching and powerful questioning techniques. Sessions may be delivered online, in person, by phone, or through group programmes.

Types of life coaches

Many life coaches choose to specialise in a niche to better serve specific client needs. As the coaching industry has grown, clear patterns have emerged around the types of challenges people seek support for, leading to a wide range of specialist coaching fields. Popular coaching niches in the UK include:

General Life Coaching
Career Coaching
Confidence & Mindset Coaching
Executive & Leadership Coaching
Business Coaching or Start-Up Coaching
Health, Fitness & Wellbeing Coaching
Relationship Coaching
Financial or Money Mindset Coaching
Spiritual or Transformational Coaching
ADHD, Neurodiversity or Niche Identity Coaching

Choosing a niche isn’t essential at the start, but it can help you attract the right clients and build a clearer brand as you grow.

Why do people hire Life Coaches in the UK?

Life coaching has become an increasingly mainstream form of personal development in the UK, driven by greater awareness of its benefits, improved accessibility and a growing body of success stories. As individuals and organisations seek practical, forward-focused support, more people are turning to coaches to help them navigate challenges, achieve goals and enhance their overall wellbeing.

Several factors contribute to the growing demand:

Rising awareness of mental wellbeing

People want support but face long NHS waiting lists for therapy. Coaching offers a proactive, empowering alternative.

Increased workplace pressure

Burnout and career dissatisfaction are common leading more people to seek career or confidence coaching.

Growth of online coaching

With Zoom and social media, coaches can reach clients nationwide and internationally.

Corporate investment in coaching

More businesses are training managers in coaching skills or hiring external coaches for leadership teams.

Changing attitudes towards personal development

Life coaching is no longer seen as a luxury; it’s becoming a mainstream tool for growth.

Overall, the industry shows no sign of slowing down, making it an appealing career option for those passionate about supporting others.

Skills & qualities you need to be a life coach

You don’t need to be an extrovert or have every aspect of your life perfectly figured out to become an effective life coach. What matters most is your commitment to personal growth and your desire to support others on their own journey.

Many people enter the profession because they want to help others, give back after their own transformative experiences or apply their strengths in a more meaningful, people-focused career.

The skills and qualities that make a strong coach can be developed over time, and often grow naturally through training, practice and ongoing self-reflection.

Typically, strong coaches do share these certain qualities:

Empathy and emotional intelligence
Active listening
Curiosity and open-mindedness
Non-judgmental presence
Strong communication skills
Ability to hold boundaries
A desire to help people grow
Organisational skills (especially for self-employed coaches)

Training & qualifications: How to become a qualified life coach in the UK

There is no legal requirement for life coaches to hold a qualification in the UK. However, training is strongly recommended for building credibility, skills and confidence.

What to look for in a life coaching course

Choose a programme that includes:

Accreditation (ICF, EMCC or Association for Coaching)
Practical coaching hours
Observed or supervised practice
A clear ethical code
Coaching models & frameworks
Feedback and mentoring
Business-building guidance (optional, but very helpful)

Types of courses

Short introductory certificates (great for exploring the field)
Professional diplomas – typically Level 3, 4 or 5 equivalent
ICF or EMCC-accredited training programmes
NLP practitioner training (optional but popular)
Specialist courses for niches such as health coaching or executive coaching

Costs and Duration

Short courses: £200–£600
Accredited diplomas: £1,500–£4,500
Advanced or ICF/EMCC programmes: £3,000–£8,000

Courses can be completed in a few months to a year depending on level and format.

Experience & pathways into life coaching

People enter coaching from a wide range of backgrounds. Common pathways include:

HR, leadership and corporate roles
Counselling, therapy or wellbeing professions
Personal training, yoga or holistic health
Teaching, mentoring or youth work
Business ownership or entrepreneurship

Most coaches start gaining experience during training through:

Practice sessions with peers
Volunteer coaching
Reduced-rate sessions
Case studies
Supervision and mentor feedback

Building client testimonials early is invaluable for your portfolio and confidence.

Life coach salaries in the UK: What can you earn?

Income varies widely depending on experience, niche, marketing, and whether you’re employed or self-employed.

Typical Earnings

Newly qualified coaches: £20–£35 per hour
Experienced coaches: £50–£100 per hour
Specialist/executive coaches: £100–£250+ per hour
Corporate day rates: £500–£1,500

Many coaches supplement one-to-one work with:

Workshops
Group programmes
Online courses
Products or memberships

This can significantly boost earnings and stability over time.

How to become a self-employed life coach

The majority of UK life coaches are self-employed. This offers freedom and flexibility but also requires business know-how.

Setting up your coaching business

Register as self-employed with HMRC
Obtain professional indemnity insurance
Prepare coaching contracts and policies
Ensure GDPR compliance for client data
Set your pricing and packages
Define your niche or target audience

Marketing yourself as a coach

Successful coaches typically build their practice by:

Creating a simple, clear website
Using social media strategically
Offering a free discovery call
Writing blogs or sharing educational content
Networking online or locally
Requesting client testimonials
Using SEO to attract organic traffic
Appearing on podcasts or local events
Partnering with charities or organisations

Consistency is key. Most coaches build momentum gradually over 6–12 months.

Professional bodies & accreditation for coaches

Joining a professional coaching organisation adds credibility and supports ethical practice.

Major UK bodies include:

International Coaching Federation (ICF)
European Mentoring and Coaching Council (EMCC UK)
Association for Coaching (AC)
British Association of Counselling and Psychotherapy (BACP)

Membership benefits:

Professional recognition
Ethical guidelines
CPD opportunities
Access to supervision
Community and networking
Client trust and confidence

Challenges of becoming a life coach

Like any profession, life coaching has its challenges:

Standing out in a competitive market
Managing inconsistent income when starting out
Learning to market yourself confidently
Setting boundaries with clients
Understanding scope of practice vs. therapy
Continual professional development

For those passionate about helping people grow, these challenges are manageable and often become part of the journey.

Is life coaching the right career for you?

If you’re drawn to personal development, enjoy supporting others and are excited by the idea of running your own business or flexible career, life coaching can be hugely rewarding.

It’s a profession built on growth both for your clients and for yourself. If you’re ready to start your journey, 2026 could be the year to make it happen as demand is strong with clients seeking out qualified, specialist coaches.

Get Life Coach Insurance from Protectivity

Secure your Life Coach Insurance from Protectivity

As with any small business or professional service, having the right insurance is essential and for life coaches, specialist cover offers the protection you need.

Protectivity’s Life Coach Insurance is designed specifically for professionals like you, whether you run group classes, offer one-to-one sessions, or integrate meditation into other wellbeing services. Our cover includes up to £5 million public liability insurance, along with professional indemnity cover. You can also choose to add personal accident cover, equipment protection, and employers’ liability if you have staff or volunteers assisting your sessions.

Our policies are flexible, with manageable payment options, so you can focus on sharing the benefits of meditation without worrying about unexpected setbacks.

Take a closer look at our life coaching and business coaching policies and see how they can support you and your business – get a quote today!

Last updated by

17:21:25 GMT • 3 December 2025

Maximise bookings during the Christmas cleaning rush

13 November 2025

•

8 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

As the festive season approaches, households and businesses alike begin preparing for visitors, celebrations, and all-important gatherings. For professional cleaners, this time of year represents both a challenge and a great opportunity. Demand for deep cleans, end-of-year refreshes, and one-off festive jobs rises sharply, often turning December into one of the most profitable months of the year.

The key to thriving during this Christmas cleaning rush isn’t working harder, it’s working smarter. With a little forward planning, clear communication, and careful scheduling, cleaners can make the most of the seasonal surge while keeping their workload steady and manageable.

This guide explores why Christmas is such a busy period, which services are most in demand, and how to prepare your business to succeed.

What cleaning jobs are most in demand before Christmas

Every year, as decorations go up and festive music fills the air, cleaning businesses see a sharp rise in bookings. There are a few familiar reasons behind this annual rush:

Pre-guest preparation – Many households want their homes spotless before welcoming friends and family. Kitchens, bathrooms, and guest bedrooms all become top priorities.

Party season – From staff Christmas parties to family celebrations, the run-up to Christmas is packed with events. Both domestic and commercial clients often need pre-event and post-party cleans.

Holiday lets and short-term rentals – Property owners and Airbnb hosts face higher demand and rely on efficient, reliable cleaners to handle quick turnarounds.

End-of-year refreshes – Offices and retail spaces often schedule deep cleans before closing for the holidays, setting the stage for a fresh start in January.

Understanding these motivations helps you position your services strategically not just responding to demand but anticipating it.

Knowing what clients need most at this time of year helps you tailor your services and marketing for maximum impact.

Residential Cleaning

Homeowners tend to focus on the areas guests will notice first. Common requests include:

Full house deep cleans, especially kitchens, bathrooms, and living areas.
Oven, hob, and extractor fan cleaning often overlooked but essential before Christmas cooking.
Carpet, rug, and upholstery cleaning to refresh tired furnishings.
Window and curtain cleaning to let in more light.
Decluttering and dusting before decorating or hosting.

These services lend themselves perfectly to seasonal packages such as a “Guest-Ready Clean” or “Festive Deep Clean.”

Commercial and office cleaning

Businesses preparing to close for the year often need a full clean to reset their spaces. Popular tasks include:

Deep cleaning kitchens, canteens, and restrooms.
Polishing floors and vacuuming throughout.
Dusting blinds, desks, and workstations.
Emptying and sanitising bins and communal areas.

This kind of work can be particularly valuable if it leads to ongoing contracts in the new year.

Seasonal and ad hoc jobs

Don’t overlook one-off opportunities such as post-party cleans, pre-New Year “fresh starts,” or emergency call-outs. Offering premium same-day rates during peak season can make these jobs especially profitable.

How to prepare for peak Christmas cleaning demands

A smooth, successful December starts with preparation. A little organisation in November can make a big difference when things get busy.

1. Plan ahead and secure bookings early

Promote your Christmas availability four to six weeks in advance. Encourage regular clients to book early to guarantee their slot, perhaps through a “priority booking” system that rewards loyalty.

This helps you fill your calendar strategically, manage capacity, and reduce last-minute stress.

2. Manage existing clients while welcoming new ones

Balance is key. Prioritise your regulars but make space for new customers who might become repeat clients. To stay organised:

Communicate your December schedule clearly.
Offer defined service packages with transparent pricing.
Use deposits to secure bookings and reduce no-shows.
Be clear about what’s included and what costs extra.

3. Build in flexibility

Plans can change quickly in December. Keep a few slots open each week for urgent or high-value short-notice jobs. If demand exceeds capacity, consider bringing in temporary help or a trained subcontractor to maintain quality.

4. Stock up on supplies and equipment

Avoid mid-season shortages by checking your inventory early. Restock essentials like sprays, microfibre cloths, bin liners, and specialist products such as oven cleaners or carpet treatments. Buying in bulk can also save money before prices rise.

5. Stay organised and track everything

Use a digital calendar or spreadsheet to track bookings, payments, and client requests. Colour-coding different job types (residential, commercial, ad hoc) can make it easy to see your workload at a glance. Good organisation keeps you calm and professional, even during the busiest days.

Marketing your Christmas cleaning services

People are actively looking for cleaning help in December, your goal is to make your business easy to find and simple to trust.

1. Promote limited time offers

Seasonal offers drive quick action. Make the offer clear, time-limited, and easy to claim. Use simple graphics and consistent branding on social media and flyers.

2. Refresh your online presence

Update your website, Google Business profile, and social media with festive imagery and relevant keywords like Christmas cleaning, holiday deep clean, or end-of-year cleaning. Small updates help you appear in seasonal searches.

3. Leverage testimonials and visuals

Show your results. With client permission, share before-and-after photos and short testimonials. Real examples build credibility and make your quality visible.

4. Stay active on social media

Share quick cleaning tips, festive hacks, or behind-the-scenes glimpses of your work. Even a short “day in the life” post during the Christmas rush can make your business feel relatable and approachable.

Extra opportunities during the festive season

Beyond your usual cleaning schedule, December brings plenty of opportunities to boost income and visibility. By adapting your services and thinking seasonally, you can make the most of the festive period and position your business for continued success into the new year.

After-party clean-ups: The holidays are filled with gatherings and celebrations, which often leave clients needing help the next day. Offering next-day or same-day clean-ups can be a valuable, high-demand service and charging a premium rate reflects the urgency and convenience you provide.

Gift vouchers: Cleaning vouchers make practical, thoughtful gifts, especially for busy families or new homeowners. Market them as a “holiday helper” or “new year refresh” to attract both new and existing clients looking for meaningful presents.

New Year “Fresh Start” packages: Many clients begin January wanting a clean, organised home to start the year right. Promote a special package for early January cleans to keep bookings steady once the Christmas rush subsides.

Corporate cleaning contracts: Local offices, shops, and event venues often need extra support before or after seasonal functions. Offering flexible short-term contracts during December can lead to valuable repeat business in the months ahead.

Community initiatives: Consider offering a discounted or complimentary clean to a local charity or elderly resident. It’s a genuine way to give back, strengthen community ties, and enhance your reputation as a business that cares.

Final tips

During the busiest weeks of the year, maintaining quality is what truly sets a cleaner apart. The festive season can test even the most organised professionals, but consistency is what keeps clients coming back. Taking the time to complete each job to your usual high standard, even when your schedule is full, reinforces your reliability and reputation.

It’s also essential to look after yourself and your team. The longer hours and heavier workloads can quickly lead to fatigue, so make sure everyone has proper rest, stays hydrated, and wears comfortable, supportive footwear. A team that feels valued will perform better and deliver great results, even under pressure.

Clear communication with clients is equally important. Confirm every booking and detail in writing and be transparent about your availability. Managing expectations early prevents last-minute stress and ensures both you and your clients know what to expect.

Finally, when January arrives and the pace slows, take time to reflect on the season. Review what worked well, note any challenges, and consider how you might improve your approach next year. Each festive rush offers lessons that can strengthen your business and prepare you for even greater success in the future.

The Christmas cleaning rush doesn’t have to feel overwhelming. With solid preparation, thoughtful marketing, and well-managed client relationships, it can become one of the most rewarding times of year.

Learn more about cleaning insurance

Get a quote

Get Cleaning Insurance with Protectivity

An important step to secure your business is obtain liability insurance, to protect you and your employees in case of unexpected incidents.

Protectivity’s cleaning insurance is designed to help self-employed cleaners and limited companies protect themselves against the risks of the occupation. It includes public liability up to the value of £5 million, should a client suffer an injury or damage to their property. It also includes employers’ liability, with up to £10 million of cover if one of your employees becomes injured or ill while working. You also get £250 worth of business equipment cover as standard.

Find out more and get an online quote today.

Last updated by

12:31:04 GMT • 13 November 2025

Top trending handmade gift ideas for Christmas 2025

6 November 2025

•

9 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Explore more: Why your small business needs a niche →

Handmade gifts have never been more in demand. With people looking for thoughtful, sustainable, and personal presents, it’s a great time to turn your creativity into income. For the experienced maker or those just starting out, the Christmas season is always an opportunity to start selling your wares, with a wide audience of keen Christmas shoppers to service.

From established online marketplaces like Etsy & Instagram, buyers are moving away from mass-produced items and seeking gifts with meaning and uniqueness.

This shift is especially visible around Christmas, when people want something personal and heartfelt. It’s also the busiest time for online craft sales, with some sellers making half their annual income between October and December.

So, what’s trending this year? Let’s look explore the top handmade gift ideas for 2025, the trends shaping the market, and how to sell your creations safely and successfully.

Top handmade gift trends for Christmas 2025

Before diving into specific crafts, here’s a look at what’s driving handmade gift sales this year:

Sustainability first: Shoppers want natural materials, low waste, and ethically made goods.
Pet-inspired presents: Accessories and treats for furry friends continue to soar in popularity.
Wellness and self-care: Candles, soaps, and bath products that bring calm and comfort are big sellers.
Personalisation: Names, initials, and custom designs are in high demand.
Nostalgia and heritage: Traditional crafts like crochet, ceramics, and knitting are making a stylish comeback.

These themes run across multiple product categories, and each offers space to add your own creative touch.

1. Pet Accessories

Why it’s trending:

Pet owners are spending more than ever on their companions, and handmade items from knitted jumpers to personalised collars, add an extra touch of charm.

Selling opportunities:

Online marketplaces like Etsy, Shopify, and Folksy.
Local pet boutiques or markets.
Seasonal “paw-liday” fairs or charity pop-ups.

Safety considerations:

Use strong, non-toxic materials and secure fittings. Always test durability and label items clearly, especially for collars, harnesses, or chew toys.

How to specialise:

Focus on breed-specific fits, matching owner–pet accessories, or sustainable fabrics.

What successful sellers are doing:

Pet influencers on TikTok are driving sales with behind-the-scenes videos of handmade pet gear. Clean photography and relatable storytelling (“made for my labrador Luna…”) build trust and personality.

2. Handmade Candles

Why it’s trending:

Candles tick every Christmas box they’re cosy, aromatic, and packaged to be very giftable. The rise in self-care and home fragrance keeps this category thriving.

Selling opportunities:

Etsy and Amazon Handmade remain strong markets.
Christmas markets and subscription boxes.
Collaborations with wellness or home décor brands.

Safety considerations:

You’ll need CLP labelling, safe burn testing, and appropriate packaging. Make sure fragrances and dyes comply with regulations.

How to specialise:

Experiment with eco-friendly waxes, essential oil blends, or seasonal scents (think “Clementine & Clove”).

What successful sellers are doing:

Minimalist packaging, refillable jars, and soft-neutral aesthetics dominate the top sellers on Etsy.

3. Tote Bags

Why it’s trending:

Sustainability meets style. Fabric tote bags are replacing disposable bags, and custom designs make them perfect gifts.

Selling opportunities:

Online print-on-demand platforms or handmade markets.
Local gift shops.
Bundled gift sets (e.g. “bag and candle” pairings).

Safety considerations:

If printing, ensure inks are non-toxic and colourfast. Wash-testing your designs is advisable.

How to specialise:

Offer hand-painted designs, bold slogans, or upcycled fabrics.

What successful sellers are doing:

Social sellers on Instagram and TikTok use “design reveals” or timelapse videos to showcase artistry and process, key for engagement.

4. Jewellery

Why it’s trending:

Personalised and handmade jewellery remains a timeless gift choice. Buyers love meaning from birthstones to initials.

Selling opportunities:

Etsy, Shopify, and boutique pop-ups.
Partnerships with local fashion or gift stores.

Safety considerations:

If items touch the skin, disclose all materials and avoid allergens. Make sure clasps and joins are secure.

How to specialise:

Focus on one material or story; recycled silver, hand-stamped messages, or minimalist pieces.

What successful sellers are doing:

Clean product photography with neutral backgrounds and lifestyle shots (e.g. jewellery worn in natural light) help pieces stand out online.

5. Beauty products

Why it’s trending:

Consumers want self-care products that are kind to both skin and the planet. Handmade soaps, scrubs, and balms make great gifts, something individuals might not buy for themselves.

Selling opportunities:

Online shops or craft fairs.
Subscription boxes or spa gift collaborations.

Safety considerations:

Follow UK cosmetic regulations, including ingredient safety assessments and labelling.

How to specialise:

Use botanical ingredients, create themed sets (e.g. “Winter Calm”), or package with reusable containers.

What successful sellers are doing:

Brands are focusing on transparency and eco values sharing ingredient stories and small-batch processes through video content.

6. Ceramics

Why it’s trending:

The slow-living movement has renewed love for pottery. Handmade mugs, vases, and ornaments are top seasonal sellers.

Selling opportunities:

Local galleries, pop-up shops, and Etsy.
Open studio events or pottery markets.

Safety considerations:

Ensure glazes are food-safe and that kiln-fired pieces meet temperature standards for intended use.

How to specialise:

Create a signature glaze or focus on a product line (mugs, planters, seasonal décor).

What successful sellers are doing:

Soft-toned photography and story-led branding (“From clay to cup”) connect with buyers seeking authenticity.

7. Cards & Stationery

Why it’s trending:

Digital fatigue has made physical cards feel more special. Handmade cards and planners are meaningful and can be eco-conscious.

Selling opportunities:

Etsy, Not On The High Street, and local gift shops.
Holiday markets and personalised order commissions.

Safety considerations:

Use recyclable materials and avoid glitter that isn’t biodegradable.

How to specialise:

Offer custom messages, illustrations, or limited-edition holiday prints.

What successful sellers are doing:

Many sellers share “process reels” showing hand-lettering or printing techniques connecting craft with emotion.

8. Soap & Bath Bombs

Why it’s trending:

Affordable indulgence is ideal for gifts. Handmade bath items are perfect stocking fillers and self-care treats.

Selling opportunities:

Etsy, Shopify, or local gift boxes.
Markets and pamper events.

Safety considerations:

You’ll need Cosmetic Product Safety Reports (CPSRs), batch records, and labelling.

How to specialise:

Create themed scents (“Gingerbread Dreams”) or unique shapes and colours.

What successful sellers are doing:

Eye-catching visuals and playful packaging help products stand out in busy marketplaces.

9. Customised T-Shirts

Why it’s trending:

Personalised fashion has had momentum for a while, from slogans to embroidered designs.

Selling opportunities:

Print-on-demand services.
Etsy or social media-driven shops.

Safety considerations:

Ensure inks and transfers are compliant with safety standards and suitable for fabric type.

How to specialise:

Offer humour, niche communities (e.g. book lovers, dog mums), or local pride designs.

What successful sellers are doing:

TikTok creators use “reaction-style” videos where they print orders live are an engaging sales driver.

10. Textiles: Knitted, crocheted & woven creations

Why it’s trending:

Cosy, nostalgic crafts are back. Handmade scarves, blankets, and beanies feel comforting and personal.

Selling opportunities:

Christmas markets and Etsy.
Instagram shops or local pop-ups.

Safety considerations:

Use quality yarns and include care instructions. Avoid loose fibres for baby items.

How to specialise:

Develop a signature palette, pattern, or theme (e.g. “Scandi knits” or “retro crochet”).

What successful sellers are doing:

Sellers who share the “story behind the stitches” – photos, patterns, or timelapses to attract loyal followers.

Emerging craft trends for 2025–26

Looking ahead, a few shifts are already taking shape:

Digital craft fusion: Using AI tools for pattern design or product mock-ups.
DIY-at-home kits: Craft kits for gifting or learning new skills.
Upcycled fashion: Turning pre-loved fabrics into new designs.
Functional décor: Practical handmade pieces with modern style.

Exploring these now could give you an edge in next year’s market.

Selling smart this Christmas

To make the most of the festive rush:

Start early: List products by late October, early November to capture early shoppers.
Optimise listings: Use clear titles, natural lighting for photos, and detailed descriptions.
Promote on social media: Short videos and gift guides perform well on TikTok and Instagram.
Plan your stock: Focus on bestsellers and bundle items to increase order value.

Safety & legality for confidence

Selling to the public brings responsibility. Here are some basics:

Check any labelling or testing requirements for your category (especially cosmetics and candles).
Consider public liability insurance for markets or fairs.
Be transparent about materials, allergens, and care instructions.

Taking the time to do this properly builds trust — and protects your growing business.

Finding your niche

Successful handmade sellers stand out through consistency in their product range, photography, and tone.

Tell your story: Why you started making what you make.
Keep your visuals cohesive: Use a simple backdrop and natural light.
Offer great service: Quick communication and thoughtful packaging go a long way.

Your handmade brand is more than the product and you should share what makes you different.

Crafting a merry and meaningful Christmas…

Handmade selling isn’t just about profit – it’s about sharing creativity and connection. This Christmas, thousands of shoppers will choose gifts made by people, not factories.

Whether you’re pouring candles, knitting scarves, or printing t-shirts, your craft has a place in that story.

Take your time, plan ahead, and enjoy the making!

Specialist Crafters Insurance from Protectivity

Find out more...

Be sure to consider specialist Crafters Insurance from Protectivity

Getting the right insurance will help you to preserve your brand reputation and protect your finances, reassuring you to focus on doing the work you love.

Protectivity’s crafters insurance is designed to support you as you grow your new business. Our specialist insurance includes public liability, employers’ liability, products liability and equipment and stock cover. If you’re planning to sell your crafts at fairs, take a look at our craft fair public liability insurance here.

Find out more and get an online quote suited to your business.

Last updated by

11:18:30 GMT • 5 November 2025

Low-cost marketing ideas for small businesses owners

30 October 2025

•

8 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

https://www.themarketingcentre.com/blog/marketing-maturity-in-2024

When you run your own business, every penny and every hour counts. Marketing often feels like one more thing on a never-ending list; something you know could help your business grow, but that’s hard to prioritise when you’re the one doing everything.

The good news? You don’t need a big budget or fancy strategy to get noticed. Most successful small businesses don’t rely on slick campaigns or expensive agencies they grow through simple, consistent actions that build real connections.

Yet despite this, 67% of SMEs don’t have a small business marketing action plan, according to The Marketing Centre. Many also struggle to maintain a consistent marketing output, something that can hold you back, waste valuable budget, and make it harder to see what’s really working.

If you have a small budget, you can still make a big impact, but it’s crucial to plan your activities and measure your results. Tracking even your smallest marketing efforts helps you understand what drives engagement and where to focus your time and money next.

Let’s explore some low-cost, high-impact ways to spread the word about your business and how to track your efforts so you can grow smarter, not just harder.

What’s working right now: low-cost marketing trends

Marketing moves fast, but small businesses are often leading the way in creative approaches that don’t rely on big budgets. The key is to plan your efforts, stay consistent, and monitor what’s resonating so you can do more of what works.

Here are some trends worth noticing:

Authentic storytelling
Customers connect with people, not polished ads. Share what makes your work meaningful; a behind-the-scenes moment, your inspiration for a new product, or a customer success story. Track which types of posts spark the most engagement or enquiries to guide what you share next.

Community-first marketing
Many small businesses are focusing on local or niche communities joining Facebook groups, attending local markets, or simply showing up where their customers already are. Plan these activities in advance and note which ones lead to conversations or sales to see which are worth repeating.

Micro-content over mega campaigns
Short, simple content like Reels, TikTok’s, or carousels often perform better than large ad campaigns and cost nothing to create. Keep an eye on which formats or topics get the best reactions so you can refine your approach each month.

Email and SMS revival
Email newsletters and text updates are having a resurgence. Small businesses realise that these are still effective tools and if timing and purpose is right, customers don’t object to receiving them. Free tools such as Mailchimp’s basic service can assist to measure response rates from mailouts.

Collaboration over competition
Independent businesses are teaming up for joint giveaways, shared newsletters, or bundled offers with complementary brands boosting reach without spending more. Track engagement, traffic, or new followers from each collaboration to measure impact.

Maximise your marketing resources

Digital marketing for small businesses can be a cost-effective way to minimise expensive activities. You don’t need to be everywhere. You just need to focus on what works and make the most of the time and tools you have.

Start with what’s working

Look back at where your last few customers came from. Word of mouth? Instagram? Google search? Focus on those channels and build from there.

Create once, repurpose often

Turn one blog into multiple posts, a video, and a newsletter. Consistency beats constant reinvention and tracking engagement helps you learn which formats are most effective.

Use free marketing tools to your advantage

Canva for design, Buffer for scheduling, ChatGPT for content drafting – all help you stay professional without outsourcing everything.

Ask for and share testimonials

Happy clients are your best marketers. A screenshot of a kind message or a quick quote can go a long way on your socials or website. Note which testimonials drive the most traffic or conversions.

Leverage local visibility

Claim your Google Business profile and check your details on local directories, simple, free steps that boost credibility.

Track what matters

You don’t need to be a data analyst. Keep an eye on engagement, leads, or enquiries, not just likes or followers.

Even 30 minutes a week spent on focused marketing can build steady, meaningful momentum.

Discover low-cost marketing opportunities that work

A big marketing department does not have to be the answer to find great opportunities, a curiosity and creative approach can be just as effective. Often, the best (and cheapest) marketing moments come from the connections and habits you already have.

1. Look locally first

Community spaces: Flyers on noticeboards, pop-up markets, and local Facebook or WhatsApp groups can bring in loyal, local customers.
Partnerships: A dog walker and a groomer can share referrals. A photographer and florist can promote each other’s wedding packages. A café and yoga studio can co-host a morning event.
Local events: Attend, sponsor, or simply take part in small community gatherings, even offering a free demo or discount code can boost visibility.

2. Tap into your existing network

Past clients: A simple “thank you” or “how are things going?” email can spark new work or referrals.
Professional communities: Join free online groups for your trade or craft, many allow you to share your expertise or promote your services.
Collaborate on content: Swap guest blog posts, co-host live sessions, or share each other’s newsletters.

3. Use what’s trending, but make it yours

Join conversations: Look for forums on Facebook or other local channels.
Share seasonal tips: Tailor your content to what’s happening now — like “Winter care for pets” or “Spring refresh for your brand.”
Try quick, authentic video: A simple before-and-after clip or time-lapse is often more engaging than a polished ad.

4. Repurpose partnerships and platforms

Guest features: Offer your expertise for podcasts or small business newsletters.
Free listings: Keep your details current on Google or trade directories.
Supplier shoutouts: Ask suppliers or collaborators to tag or feature your business in their own marketing.

Low-cost marketing opportunities are everywhere, in your local community, your contacts, and your daily work. The key is to notice them, test them, and stay true to your brand.

Keep your marketing simple and sustainable

Marketing doesn’t need to be flashy or expensive it just needs to feel true to your business. Small, steady actions build recognition and trust over time.

If you keep your message clear, your approach consistent, and your focus on value your marketing will work harder for you, not the other way around.

Rarely do things go viral overnight and if they do, there’s often no rhyme or reason behind it. But with a simple plan and regular tracking, building consistency over time is the surest, most sustainable way to grow your brand.

Marketing that works on a small budget

The most effective small business marketing doesn’t come from big budgets or flashy campaigns. It comes from planning, consistency, and learning as you go. When you take time to track your efforts, understand what works, and build on it, you create marketing that feels sustainable and smart, not stressful. Even small steps such as posting regularly, nurturing relationships, showing up locally, or sending thoughtful updates can make a big impact when done with intention.

Don’t underestimate financial protection…

As your marketing helps your business grow, it’s just as important to make sure that growth is protected. Unexpected setbacks like client disputes, damaged equipment, or cancelled projects can happen at any time. Having the right business insurance in place means you can focus on growing your brand and trying new ideas with confidence, knowing you’re protected if things don’t go to plan.

As your marketing efforts continue to grow, it’s crucial to keep your business safe, explore our simple and flexible cover for small businesses and independent professionals.

Why you need specialist business insurance?

Every independent business owner knows progress takes work. You’ve built your reputation through skill, reliability, and pride in what you do. But as your business grows, so do the risks and that’s where specialist business insurance makes all the difference.

Protect your liability: Accidents happen, even to the most careful professionals. Liability cover helps safeguard you if a client, customer, or member of the public makes a claim.
Protect your people: If you employ anyone, even part-time or casually, having the right cover helps keep them (and your business) safe.
Protect your progress: Insurance gives you confidence to take on new projects, clients, and opportunities knowing you’re protected if something goes wrong.

At Protectivity, we’re perfectly positioned to help you find cover that fits how you work with simple, specialist business insurance for people who take pride in their work.

From pet-care providers to hairdressers, tradespeople, creative freelancers, therapists, and event professionals, our tailored policies are built to protect you whilst you work on the day-to-day progress.

Feel confident that you’re properly protected – get a quote online today – see how easy it is to get covered!

Sources:

Get Business Insurance from Protectivity

Get business insurance from Protectivity

Last updated by

09:08:53 GMT • 30 October 2025

Christmas market demand insights, and tips for crafters and stallholders

30 October 2025

•

9 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Research shows that most consumers in the UK start buying gifts for Christmas in November, with the vast majority of gifts being purchased in the 8 weeks preceding Christmas day (spanning November and December)…

However, Christmas shopping in the UK is a major source of stress for many – YouGov research found that more than two-fifths of Christmas shoppers are stressed about gift shopping – with common causes including the pressure of finding the perfect gift, the cost of presents, overcrowded shops, and time constraints and last-minute rushes.

Christmas markets turn shopping into a cheerful seasonal experience rather than just a chore.. According to Visit Britain, visiting a Christmas market is a popular seasonal activity that many Brits (38%) plan to do during the festive season. These events can be great options for those keen to support small, local businesses and artisans while finding thoughtful presents that feel more personal.

The majority of Christmas markets in the UK open from mid-November – tying into these key shopping dates – but some are already open (such as Birmingham Frankfurt Christmas Market!).

With this in mind, we researched demand for Christmas markets across the UK, also seeing how this differs to demand throughout the year for regular markets and similar events (like craft fairs). Using the findings, we share recommendations for crafters, including those looking to be stallholders at upcoming events. Read on to find out more…

Demand for Christmas markets, markets and craft fair events

We analysed search volume data for all of the officially designated cities in the UK, which found that York, Edinburgh, Bath, Winchester, and Birmingham were the most in-demand locations for consumers looking specifically for festive Christmas market events in these areas.

Traveller review data insights also highlighted Canterbury Christmas market, Chester Christmas market, Kingston Christmas market, Bath Christmas market, and Glasgow Christmas market as having the highest percentage of 5* reviews.

Looking at regular markets throughout the year, the search volume analysis highlighted Chester, Newport, Cardiff, Coventry, Norwich, Leeds, and St Albans as the top locations. Looking at the best rated (4.5 stars or higher), it was Bath Artisan market, Strandhill People’s market in Ireland, Deddington Farmer’s market, Borough market in London, Old Market Hall in Shrewsbury, and Tynemouth markets that came out on top.

However, when comparing how the localised interest differed between evergreen ‘market’ queries to seasonal ‘Christmas market’ searches, consumer interest more than doubled in 25 of the cities, with Exeter, Dundee, Southampton, Canterbury, Glasgow, Liverpool, Sheffield, Bristol, Nottingham, Cambridge, Manchester and Lincoln amongst the locations with the biggest increases… each with an increase in excess of 200%!

When it came to craft fairs, searches were lower across the board (when compared to ‘market’ and ‘Christmas market’ queries), but Birmingham, Exeter, and Glasgow were the cities that saw the biggest demand for these events.

Case study

To get a first-person account, we also spoke to our customer Uchechi Osuchukwu, who is based in Wolverhampton.

Uchechi is the founder and formulator at Huked – handcrafted African heritage skincare, blended with Ayurvedic and European botanicals – which was officially registered in September 2023, but began trading and selling products in June 2024.

Discussing her experience of attending markets and craft fairs, Uchechi shared: “We’ve attended several markets and festivals across the UK, including the Portsmouth Vegan Festival and more local LSD Promotions markets, where we showcased our handmade skincare and connected directly with customers.

“These events have been great for brand visibility, live demonstrations, and receiving instant feedback. Selling face-to-face helps customers experience our product textures and natural scents, which online platforms can’t fully capture”.

She continued: “We particularly enjoy markets that attract conscious, wellness-focused buyers – events like the Portsmouth Vegan Festival, Mind & Body NEC, and Stratford-upon-Avon Upmarket. These fairs align well with Huked’s ethos of natural living, sustainability, and cultural heritage storytelling”.

Huked creates handcrafted skincare rooted in African herbal heritage and blended with Ayurvedic and European botanicals. Using powerful ingredients (like Batana oil, Vernonia (Bitterleaf), Newbouldia laevis, and Comfrey, Arnica, and Turmeric), each product is made to heal, nourish, and restore balance to the skin. Formulations bridge ancestral African wisdom with the timeless healing traditions of Ayurveda and Europe – celebrating natural beauty, culture, and craftsmanship in every jar.

She also added: “Selling in-person allows us to build genuine human connections. While online sales (via our website, Etsy, and eBay) bring reach and convenience, in-person markets create trust — people can touch, smell, and learn about the products directly from the maker. It also allows us to educate customers on our ingredients and heritage, which often leads to long-term loyalty and repeat online orders after events.

Best sellers at in-person events include Huked Magnesium Oil Spray, Huked Fenugreek Hair Growth Oil, and Huked Comfrey Ointment. Also showing how lucrative these markets can be, she shared that, in most cases, expected revenue during an in-person event falls somewhere between £300-£1000 (but can vary).

Craft fair considerations and other perceived obstacles

If you plan to sell your products at fetes, festivals, community fun days or craft fairs, stallholders may need to supply proof of liability insurance to secure your selling spot. Stallholder insurance provides a safety net, offering peace of mind and allowing you to focus on creating memorable experiences rather than worrying about potential setbacks.

When selling at craft fairs there are also certain regulations to be aware of – for example, it is important to obtain necessary permits or licences from local councils, and you may need to register your business with HMRC. Many craft fair organisers and local councils require proof of public liability insurance before allowing you to set up your stall.

Therefore, it is vital to do your research to understand the laws for selling handmade crafts in the UK, such as aspects related to safety standards, risk assessment, and hygiene, as well as product safety, labelling requirements, testing, training qualifications, and other regulations.

When researching some of the newer obstacles that crafters are facing at in-person events, one thing that came up was that some stallholders are (allegedly) using dropshipping techniques – buying products from marketplaces such as Temu, Shein, AliExpress, or Alibaba for cheap, and then reselling at a higher price point for profit – instead of designing and making their own products for sale. Homeware, clothing and accessories were the most common items for this issue in online forums discussing the topic (such as the ‘r/CraftFairs’ subreddit).

Another hot topic popped up several times in the discussions was AI. One anonymous crafter we spoke to shared frustrations that some of their peers at previous events were seemingly selling trading products that were made with AI. Online forums discussing the topic (such as the ‘r/mildlyinfuriating’ subreddit) highlight that art products are a common example cited for this practice (such as portraits, illustrations, and landscapes).

As AI-generated art becomes more common at craft fairs and art markets, it can be tricky to tell whether something was created by hand, photographed, or made using an AI model. With this in mind, we’ve shared some visual clues and other telltale signs to look for when buying art at in-person events…

Firstly, AI-generated images often include subtle inconsistencies or ‘glitches’, so looking for any odd details or anatomy (where relevant) can be a good place to start…

When it comes to art with a human subject in art, AI can struggle with realistic likeness. For example, AI still sometimes struggles with realistic fingers or natural hand poses, so look for too many or fused fingers, or strange hand positions. Eyes and reflections can also be a big giveaway – search for things like misaligned pupils, mismatched reflections, weird shadows, or an inconsistent light direction. If smaller details (such as jewellery, buttons, or glasses) appear melted, lopsided, or duplicated, this can also signal the use of AI in its creation.

In general, an unbalanced composition, inconsistent colour use, and warped or wobbly lines (particularly near intersections) can signal AI use. Clues such as repeating or ‘impossible’ patterns can also be an indication of AI – as an example, backgrounds (especially foliage, fabric, or crowd scenes) might look uniform, too symmetrical, or slightly warped.

Another proof to note is that AI also tends to mangle small text… If the artwork includes text (such as lettering, signage, book covers, or logos), check if the text is gibberish, backward, or inconsistent. Incoherent text, unreadable fonts, and uneven spacing between letters and words can also hint to the use of AI.

AI prints often come from digital files rather than scans of real paintings, so pixelation or digital noise can also be a giveaway!

If you suspect a piece might be AI-generated, speak to the seller. Some artists are open about using AI as part of their process (for concepting or composition), so ask about their process. If the seller is evasive or can’t describe their process in detail, that’s often a red flag in itself.

If you’re not deterred by the potential obstacles and want to explore selling your wares at markets this festive season, we’ve got more advice on related topics… we have previously shared various insights and tips for crafters on our blog, including a guide for starting a market stall, Christmas craft ideas to sell and how to make your display stand out from the others, and more!

Specialist Crafters Insurance from Protectivity

Find out more...

Insurance types for crafters this festive season

Craft fairs are exciting opportunities for vendors and organisers alike, but without the right protection, unforeseen incidents (such as liabilities, cancellations, or property damage) can lead to costly disruptions.

At Protectivity, our insurance for crafters includes essential liability cover tailored to individuals creating handmade crafts to sell online and at craft fairs.

Our specialist Craft Fair Insurance safeguards against public liability, property damage, and event cancellations – ensuring peace of mind for both stallholders and event organisers.

Plus, our Christmas market insurance is designed to protect those organising festive market in a variety of circumstances, allowing you to focus on creating memorable experiences rather than worrying about potential setbacks.

Specialised insurance is a wise investment that ensures your special occasion remains a joyous and stress-free affair!

Last updated by