From April 2025, new licensing rules and conduct standards have been introduced – and if you walk dogs, they may apply to you.
Over the past few years, the number of professional dog walkers using the parks has grown significantly. In many ways, that’s a positive reflection of just how valued your work is supporting busy pet owners and giving dogs the exercise and stimulation they need. The vast majority of walkers are responsible, thoughtful, and committed to high standards of care.
But with that increase, there have been growing concerns too. Some dog walkers are taking out large packs, straying into sensitive areas, or leaving behind mess, issues that, unfortunately, impact the whole profession.
Royal Parks are shared spaces. They’re not just for dog walkers and owners, but also for runners, cyclists, families, nature lovers, and visitors from all over the world. The aim of these new rules is to make the parks safer, more inclusive, and more sustainable for everyone who enjoys them, human and canine alike.
So, what exactly has changed? We’ve highlighted the key changes and what you need to do to ensure you follow the rules.
What’s changed?
From April, all professional dog walkers must have a licence to operate in Royal Parks. This applies whether you walk one dog a day or four dogs at once. The changes come as part of an effort to make the parks safer, cleaner, and better protected for people, wildlife, and dogs alike.
So, what’s actually being introduced?
Mandatory royal parks dog walking licence per park
Limit of 4 dogs per walker at one time
Designated walking zones
A formal Code of Conduct
On-the-spot checks and potential fines for non-compliance
How much does a licence cost?
The licence cost depends on which park(s) you operate in. You’ll need to pay per park, and the annual fees are as follows:
Royal Park
Annual Licence Cost
Richmond Park
£350
Hyde Park
£300
Bushy Park
£300
Regent’s Park
£275
Greenwich Park
£250
St. James’s & Green Park
£200
N.B Planning to walk in more than one park? You’ll need a licence for each one.
Where does the money go?
An added cost is never welcome. But it’s helpful to know that these fees aren’t just vanishing into the ether.
The funds will be used to:
Hire more rangers and enforcement staff
Support habitat protection projects
Improve park signage and waste facilities
Help maintain paths, dog bins and general cleanliness
Fund education initiatives for dog owners and the public
So, while it’s an upfront cost for you, it contributes to making the parks better for everyone, including your four-legged clients.
You’ll be able to apply online via the Royal Parks’ official website. Here’s a rough breakdown of what you’ll need:
Application essentials:
Public liability insurance (minimum £2 million cover)
Basic DBS check
Canine First Aid certificate (some parks may require this)
Details about your dog walking business
Payment for the chosen park(s)
Once approved:
You’ll receive a digital or physical licence permit and may be required to wear a visible armband or ID badge when walking in the parks.
Rules you’ll need to follow
The new rules aren’t just about paperwork. Once licensed, you’ll be expected to stick to specific operational limits. Key ones include:
Maximum of 4 dogs per person
No use of extending leads in busy or sensitive areas
Dogs must be under control at all times
Avoid restricted areas (e.g., children’s playgrounds, conservation zones)
Clean up after all dogs
No dogs with behavioural issues (e.g., aggression) unless under special exemption
Code of Conduct
Alongside the practical rules, there’s now an official Code of Conduct for professional dog walkers. Think of it as your ethical compass when walking in Royal Parks.
Main points include:
Respect other park users – give space to joggers, cyclists, and families
Be courteous to park staff and enforcement officers
Never leave dogs unattended or tied to benches/fences
Only use positive training methods
Always carry water and waste bags
Keep your licence visible while working
Report any lost dogs, incidents or hazards
The idea is to maintain a high standard of professionalism and to keep things pleasant for everyone sharing the park.
Why the change?
Royal Parks have seen a huge increase in dog walkers, especially since the pandemic. While most walkers are responsible, there’s been a rise in complaints over the past few years, including:
Large groups of off-lead dogs overwhelming paths
Dog mess not being cleared
Conflicts between walkers and other park users
Disturbance to wildlife and protected habitats
These changes are being backed by major organisations, including:
They all support the move toward clearer standards and responsible commercial dog walking.
FAQs
Can I still walk dogs in parks without a licence if it’s not my job? Yes – if you’re walking your own dogs or helping a friend as a one-off, you don’t need a licence. These changes are aimed specifically at commercial/professional services.
What if I walk more than 4 dogs with another colleague? Each person in your team needs a separate licence and can walk up to 4 dogs each.
Will there be checks? Yes. Park staff will have the authority to check for licences, and non-compliance could result in a fine or being banned from the park.
We understand these changes may feel like another hoop to jump through but in the long run, they’ll help protect the reputation of professional dog walkers, improve the park experience for everyone, and safeguard our beautiful green spaces.
Taking the time to get licensed and following the new code not only ensures compliance, but it also shows your clients (and their dogs) that you’re serious about standards and the welfare of their beloved pets.
Professional Dog Walking Insurance from Protectivity
When walking dogs professionally in Royal Parks, you are obliged to prove liability insurance to obtain a licence. Failing to fulfil proper requirements can also conflict with terms of insurance policies. So, having suitable dog walkers’ insurance is a necessity when it comes to unexpected incidents, you can never be fully prepared for when dogs are involved.
Protectivity’s dog walking insurance gives a range of policy options, so you can choose the best level of cover for your needs. Our pet business policy gives between £1m and £10m worth of cover for your business if members of the public are injured, or their property is damaged. Key cover totals up to £10,000 for costs such as new keys and replacement locks, while our care, custody and control policy comes with up to £100,000 worth of cover if animals in your care are lost, injured, become ill or suffer a death. You can also protect your equipment with £250 worth of cover, along with a range of other options and benefits.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
Have you ever fixed a leaky tap, hung a shelf, or patched a hole in the wall and thought, “I could do this for a living”? You’re not alone. More and more people are reaching for the toolbox — not just to save money on home repairs, but with an eye on turning DIY know-how into a genuine source of income.
There’s strong and growing demand for people who can handle everyday maintenance and repairs around the home. The good news? Many of these skills can be self-taught, and once you’re confident, there’s real potential to earn from them.
Whether you’re starting from scratch or already have a more specialist trade in mind, learning basic maintenance can be a smart first step. It’s a practical way to build experience, gain confidence, and start attracting customers.
But how realistic is it to teach yourself handyman skills — and more importantly, can you turn those skills into a viable business? Let’s take a closer look.
What are handyman skills?
“Handyman” is a broad term, covering a wide variety of maintenance, repair, and improvement tasks around the home or workplace. These might include:
Fixing minor plumbing issues (like a dripping tap)
Replacing light fixtures or switches
Assembling flat-pack furniture
Hanging doors or fitting skirting boards
Painting and decorating
Minor tiling or plaster repairs
Installing curtain rails, shelves, or kitchen units
These tasks require a combination of knowledge, patience, the right tools, and a willingness to learn on the job. Many start with small jobs at home and build their skills over time, no formal qualifications required to get started.
While you can legally carry out many tasks as a self-taught handyman, there are certain jobs that require formal qualifications, often for safety or regulatory reasons. These typically include:
Major plumbing: Anything involving the mains water supply, gas lines, or drainage systems may require a certified plumber.
Electrical work: Beyond changing a lightbulb or fitting a new socket cover, UK regulations (like Part P of the Building Regulations) require registered electricians for most electrical work.
Gas appliance work: You must be Gas Safe registered to work on gas boilers, cookers, or heaters.
In short: If it could put someone’s safety at risk, there’s usually a qualification involved.
Is there specific handyman training?
Unlike trades such as electricians or plumbers, general handyman services in the UK don’t require a specific licence to operate. That said, gaining certain certifications can boost your credibility and open doors to more specialised (and better-paid) work.
Some examples include:
Asbestos awareness certification – Useful if working in older homes
Construction Skills Certification Scheme (CSCS) card – Often required for work on construction sites
First aid training – A smart move, especially if working solo
Health and Safety training – For both your protection and your clients’
Even though these aren’t always legally required, they show professionalism, which helps build client trust.
What handyman work pays well?
Some handyman tasks are more lucrative than others. Here are a few areas where handypeople often earn more, along with typical price ranges:
Bathroom and kitchen repairs or makeovers
Even basic updates like replacing taps or tiling backsplashes can command £150–£600+, while more extensive makeovers may exceed £1,000.
Smart home installations
Installing thermostats, video doorbells, or smart lighting usually brings in £80–£250 per job, depending on complexity and the device brand.
Garden structures
Building sheds, fences, or decking can earn £500–£3,000+, especially for larger or bespoke projects.
Flooring
Laying laminate, vinyl, or tile flooring is typically charged at £15–£40 per square metre, with minimum job rates starting around £200–£300.
Specialist carpentry
Custom shelving, wardrobes, or under-stair storage can fetch £250–£1,500+, depending on the materials and design complexity.
The more complex or specialist the job, the more you can usually charge, particularly if you’re offering a reliable, high-quality service and finish.
How much can you earn as a handyman?
Handyman earnings can vary widely based on experience, location, and service range:
Starting out
New handypeople may charge around £20–£30 per hour, often earning £100–£150 per day while building up reputation and client base.
Experienced handymen
With a steady stream of work and good reviews, rates can increase to £30–£50 per hour, or £200–£300+ per day.
Specialist work
Those offering advanced skills (e.g., tiling, bespoke carpentry, or tech installations) may charge premium rates of £300–£500+ per day, and even more for complex, multi-day projects.
Overall, a busy and well-reviewed handyman can realistically earn £30,000–£50,000+ per year, with top earners bringing in £70,000+, particularly if they take on larger contracts or run a small team.
What’s the difference between a handyman and a contractor?
When people need work done on their homes — whether it’s a quick repair or a full-scale renovation — they’ll usually turn to either a handyman or a contractor, depending on the size, complexity, and legal requirements of the job.
Differentiating can get a bit murky as there’s plenty of cross-over, but generally speaking:
A handyman is someone who carries out small to medium-sized jobs, usually solo, and often doesn’t need formal licensing. Think “jack of all trades”.
A contractor usually has formal qualifications, licensing (especially in areas like electrical or gas work), and may manage larger projects involving other tradespeople.
Many handymen eventually move into contracting if they want to take on bigger jobs or hire a team, but there’s nothing wrong with staying solo if that suits your lifestyle and goals.
How to learn DIY and handyman skills
Learning the ropes doesn’t require a classroom. In fact, most handypeople build up their skills over time through a combination of online learning (or YouTube), books, working for other trades and good old-fashioned practice.
Getting started…
YouTube tutorials – Free, visual, and endless. Channels like See Jane Drill or Ultimate Handyman are great for beginners.
DIY websites – Family Handyman, Instructables, and DIY Doctor (UK-based) offer step-by-step guides.
Books and manuals – The Black & Decker Home Improvement series is a DIY classic.
Evening courses or local workshops – Many adult education centres offer beginner carpentry, plumbing, or decorating classes.
Practice on your own home – Fix things around the house, then help friends and family. Real-world experience is invaluable.
If you’re getting serious about making money from handyman work, there are a few more considerations:
Tools – Buy Smart
You don’t need to buy everything at once. Start with the basics: a good drill, a set of screwdrivers, a spirit level, and a toolbox. Rent or borrow larger tools until you know you’ll use them often.
Signing up with platforms like Checkatrade, Rated People or MyBuilder
Portfolio building
Take before-and-after photos of your projects. Document your work and collect client reviews, even for free jobs at the start.
Pricing and time management
Set fair rates, but don’t undervalue your time. Use a job tracker or schedule to stay organised and avoid burnout.
So, can you teach yourself handyman skills?
Absolutely. With the right attitude, some basic tools, and a willingness to keep learning, anyone can develop strong handyman skills. Many professionals start just by fixing things around their own home and slowly build from there.
Whether you’re looking to make a bit of side income or eventually go full-time, self-taught handypeople are thriving, especially those who take their craft seriously, stay safe, and treat clients with professionalism.
The bottom line? You don’t need a trade school to get started. You just need the right mindset and a willingness to get your hands dirty.
Handyman Insurance with Protectivity
Being a handyman comes with certain hazards, as with any trade. Starting a company also has elements of risk, as you navigate finances, build a customer base, try to deliver good work and establish your reputation. Therefore, protecting your business is important if you want to make a success of it.
Protectivity’s Handyman Insurance has been created to help protect your handyman business from typical risks you might face. Our policies include public liability up to £5 million as standard; you then have the option to add Contractor Works cover, Plant and Tools cover, financial loss and employee tools (only if you’ve included the other benefits). You can also insure your tools from as little as £8.98 a month with our new tools insurance offering.
Find out more about our liability insurance for tradesman get an instant quote designed for your needs. If you need any help, our experienced team are on hand to help.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
For small to mid-scale event organisers, getting the budget right isn’t just about balancing the books – it’s what makes the event possible. A well-managed budget can mean the difference between breaking even, turning a profit, or being left out of pocket. It can also be the key to impressing stakeholders and unlocking future opportunities.
Whether you’re planning a local festival, a networking evening, or a community fundraiser, your costs can vary massively depending on the venue, timing, and scale. That’s why having a clear, flexible budget from the start is essential.
This guide is packed with practical, real-world tips to help you take control of your event finances, so you can focus on delivering a brilliant experience without the stress of financial surprises.
Why a budget is essential for event planning
A well-planned budget acts as your event’s financial blueprint. It tells you what you can afford, where to spend your money, and how to avoid surprises.
Essentially it helps you with these fundamental points:
Make informed decisions
Maintain transparency with stakeholders
Avoid overspending
Measure the event’s success against financial goals
Budgeting isn’t about cutting corners; it’s about spending smarter.
Setting financial goals for your event
Clear goals and objectives are key to running a successful event. While your aims might include creating memorable experiences, raising awareness, or generating positive feedback, there’s almost always a financial driver involved too. Before you touch a spreadsheet, you’ll want to ask yourself:
What’s the purpose of this event financially?
Do you want to break even?
Turn a profit?
Raise money for a cause?
Just cover costs?
Being clear about your financial goal from the get-go will influence your pricing strategy, revenue model, and overall budget structure.
How to start creating an event budget
Review past events
If you’ve run similar events before, your best starting point is historical data. Look back at previous budgets, invoices, and actual spend vs. projected spend. Where did you overspend? What did you underestimate? This insight will help you create a more accurate forecast.
If you’re new to organising events, don’t worry. Reach out to others in your network who have experience and ask if they’d be willing to share examples or tips. Industry forums, Facebook groups, and LinkedIn can also be great sources for connecting with fellow organisers. Even high-level figures can help you start setting realistic expectations.
Define your event scope
Before you can budget properly, you need to be clear on the overall vision for your event. Ask yourself:
What type of event are you organising?
Is it in-person, virtual, or hybrid?
What’s the expected number of attendees?
Will it take place over one day or multiple days?
Where will it be held – and are there location-specific costs?
Having a defined scope means you’re not budgeting for the unknown. It brings focus and ensures your budget is tailored to your specific event plan, rather than a generic template.
Choose a budgeting tool
There’s no right or wrong tool – the best one is the one you’ll actually use and keep updated. Common choices include:
Excel or Google Sheets – Flexible and customisable, great if you’re confident with formulas and want full control.
Budgeting templates – Many event platforms like Eventbrite, Monday.com, or Asana offer downloadable templates designed for event planning.
Make sure your chosen tool allows you to clearly track expenses, update costs as quotes come in, and compare estimated vs. actual spend in real-time.
The 7 steps to good budgeting:
To summarise simply – follow these seven essential steps:
Set clear objectives
Identify income sources
List all expenses
Estimate those costs realistically
Build the full budget
Monitor spending as you go
Review and adjust throughout the process
Key components of an event budget
While the scale and style of your event will affect specific costs, there are some core components that nearly every event will need to budget for. Including these essentials from the start will help ensure nothing important gets overlooked:
Venue hire: Often your biggest cost. Get several quotes.
Catering: Don’t forget dietary requirements and staff meals.
Insurance & Permits: Public liability insurance, alcohol licensing.
Travel & Accommodation: For guests, speakers, or team members.
Miscellaneous: Always include a catch-all line item.
Contingency Fund: Budget 5–15% extra for the unexpected (last-minute kit hire, weather-related changes, etc.)
Always get 2–3 quotes for major suppliers to compare value and build negotiating power.
How to estimate costs accurately
Accurate cost estimation is one of the most important steps in building a realistic and reliable event budget. Without it, you risk underfunding key elements or being blindsided by unexpected expenses.
Regional differences, market fluctuations, and supplier availability can all affect pricing, so it pays to do your homework. With thorough research, early outreach, and a cautious approach, you’ll set yourself up for fewer surprises and smoother planning.
Avoid unpleasant surprises:
Use real data from previous events where possible.
Request provisional quotes early from venues and suppliers.
Research current UK market rates. For example, marquee hire in London might be double what it is in Yorkshire.
Build in a buffer for inflation and late changes.
Being too optimistic is one of the most common budgeting mistakes.
Revenue sources for events
When building your budget, it’s just as important to plan where your money will come from as it is to track where it’s going. Identifying reliable revenue streams early on can help you shape your event strategy, set realistic ticket prices, and decide how much you can spend in each area.
In the UK, there are several common ways events generate income, depending on the type, size, and audience of your event, such as:
Ticket sales
Sponsorship deals
Grant funding (especially for community or arts events)
Vendor fees (food trucks, merch stalls)
Merchandise or raffle sales
Bar or refreshment income (if licensed)
These might include direct sales, external funding, or on-the-day income. You may rely on just one of these sources or combine several to hit your financial goals.
A golden rule of budgeting: always underestimate your income and overestimate your expenses. This gives you breathing room and reduces the risk of falling short.
Applying the 50/30/20 budgeting rule to events
If you like working with a clear formula, the 50/30/20 rule – originally used for personal finance – can be a handy framework to adapt for event planning:
It’s a useful way to prioritise spending and keep the budget balanced.
Common mistakes to avoid in event budgeting
Even with the best intentions, it’s easy to slip up when managing an event budget, especially if you’re juggling multiple priorities or working to tight deadlines. Being aware of common pitfalls can help you stay in control and avoid costly oversights. Steer clear of these frequent mistakes:
Underestimating costs (especially setup and teardown)
Forgetting contingency funds
Relying on unconfirmed revenue (e.g. sponsors who haven’t signed contracts)
Not tracking spend against your budget during the event cycle
Ignoring post-event reviews
Skipping quotes or supplier comparisons
Budgeting is a living process – treat it as such.
A few extra tips for event organisers
Always factor in VAT where applicable – it’s an easy one to miss and can significantly affect your totals.
Using international suppliers? Be sure to account for exchange rate fluctuations, especially if paying in a foreign currency.
Check local council requirements early on to avoid last-minute delays or unexpected licence fees.
Don’t forget final-stage costs such as signage, delivery fees, or on-the-day printing, they often slip through the cracks but can add up quickly.
Creating a solid event budget isn’t just about being organised – it’s about protecting your event and your reputation. The more you plan, the fewer surprises you’ll face. And remember: a good budget is flexible, regularly reviewed, and always aligned with your goals.
Secure specialist event insurance with Protectivity
As part of your risk management and contingency budget you’ll want to include event insurance costs. No matter how much you plan you’ll want to protect your event financially, in case things go wrong.
At Protectivity, we offer specialist one-off event insurance tailored specifically for temporary events or multi event cover. Our policies include public liability cover up to £10 million, as well as cover for event equipment and event money as standard.
To give your event even greater protection, you can also add optional extras such as event cancellation insurance and employers’ liability cover, depending on your needs.
You can learn more about our event insurance options and request a quote easily online today.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
Planning a small or mid-sized event in the UK, whether it’s a community music night, a food fair, or a pop-up bar, might seem simple on the surface. But without the right paperwork, even the best-intentioned events can quickly run into serious legal and reputational issues.
Local events can also be contentious. Not everyone will support them, and concerns over noise, disruption, or environmental impact can quickly turn into formal objections. In some cases, events may even attract unwanted press attention. For example, Brockwell Park recently made headlines after a local pressure group objected to the volume and scale of events being held there. Publicity like this can have a lasting impact on an organiser’s reputation and may affect your chances of securing permissions in the future.
That’s why it’s essential not only to follow the correct procedures, but also to build trust and support within the community. Securing a Temporary Events Notice (TEN) is a critical part of that process.
So, to help you prepare for your event we’ll explain what a TEN is, why it’s legally required, how to apply for one, and – crucially – how to keep the community on your side to avoid objections that could stop your event altogether.
What is a Temporary Events Notice (TEN)?
A Temporary Event Notice is a legal requirement in England and Wales for events involving:
The sale of alcohol
Provision of entertainment (e.g. music, dancing, films)
Late night refreshments (hot food or drink between 11pm–5am)
It applies if your event is:
Fewer than 500 people at any one time (including staff)
Lasting no more than 168 hours (7 days)
It gives you temporary permission to carry out licensable activities without a full premises licence.
How do you get a TEN?
To apply, you must:
Contact your local council – most have online TEN application forms
Apply at least 10 working days before your event (not including the day of application or event day)
Pay a small fee (usually £21)
Provide details including:
Date, time, location
Nature of activities
Contact information
You can apply for up to 5 TENs per year as an individual, or 50 if you’re a personal licence holder.
Councils can reject or object to TENs, especially if there are concerns around safety, noise, or disruption.
How to work with local councils?
Your local council is more than just the place where you submit your Temporary Event Notice (TEN) — they are a key partner in ensuring your event is safe, legal, and well-managed.
What is a council’s role in local events?
Local councils are responsible for licensing and regulating temporary events. Their duties include:
Processing TEN applications
Consulting with the police and Environmental Health to flag any risks
Assessing event impact on safety, noise, and the local area
Deciding whether to allow, object to, or issue a counter-notice for a TEN
Coordinating with other departments, such as parks, highways, or community engagement teams
In short, they act as a gatekeeper to protect public interest while enabling vibrant, safe local events.
What are councils most concerned about?
When reviewing your TEN, councils (alongside the police and Environmental Health) look at whether your event might undermine the four licensing objectives under the Licensing Act 2003:
Public Safety – Is the venue safe and suitable? Are crowd numbers manageable?
Prevention of Crime and Disorder – Is there a plan for alcohol sales, security, or anti-social behaviour?
Prevention of Public Nuisance – Will there be noise, litter, or traffic disruption affecting residents?
Protection of Children from Harm – Are there age-restricted activities? How will underage access be managed?
Events that fail to address these areas risk having their TEN objected to or revoked.
Tips for working effectively with your council
Engage early: Don’t leave it to the 10-day minimum. Contact your licensing team as early as possible.
Be thorough: Provide clear and accurate information in your TEN — vague or missing details raise red flags.
Pre-empt concerns: If your event includes amplified music, alcohol, or large crowds, submit a basic risk plan or noise management strategy even if not required.
Be open to feedback: Councils may suggest adjustments (e.g. time limits or noise controls) to help get your event over the line.
Keep a record: Save copies of communications, confirmations, and any agreed changes.
Some councils run Safety Advisory Groups (SAGs) for larger or repeat events. If invited to a SAG, treat it as a collaborative opportunity—not a barrier.
Why TENs matter – Legally and locally
Failing to obtain a TEN can lead to:
Fines or prosecution
Immediate shutdown by local authorities
Long-term damage to your reputation as an organiser
But even with a TEN, your event could still face challenges, particularly if residents, the environmental health department or the police object.
Whilst residents can’t object directly, they can contact their local councillor or even the press and with enough backing they can stop an event taking place. That’s where community engagement comes in.
Tackling objections before they arise
Many objections to local events come from a place of not knowing or not being asked. Here’s how to avoid common pitfalls.
Common resident concerns:
Noise (especially in the evenings)
Disruption of public spaces
Traffic and access restrictions
Environmental impact (litter, damage to green spaces)
Feeling excluded from planning
How to head off complaints:
Communicate early and clearly: Drop letters through doors or post on community forums well in advance.
Be transparent: Share event times, sound levels, clean-up plans.
Invite feedback: Offer a way for locals to raise concerns ahead of time.
Make a named contact available: A specific person to answer questions or take complaints.
The benefits of getting it right
With a properly issued TEN and community buy-in, your event can bring huge value to your local area.
Community Benefits:
Boosts to local businesses
Jobs and volunteering opportunities
A platform for local performers and creatives
Fundraising for local causes
Enhanced community pride and connection
How to Promote the Positives:
Share impact stories from past events
Highlight local vendors, artists, or partners
Offer free tickets or early access to local residents
Publicise your event’s contributions post-event (e.g., clean-up efforts, money raised)
Even if an event has legal clearance, failing to engage the community can backfire. A TEN is your licence to operate – but community trust is your licence to return.
Secure One-Off Event Insurance from Protectivity
Following the correct procedures is essential when planning any event. By now, you should have a clearer understanding of how to obtain a Temporary Events Notice (TEN) – a key step in ensuring your event is legally compliant. In addition to securing a TEN, you’ll also need to provide proof of appropriate event insurance to the local authorities to proceed.
At Protectivity, we offer specialist one-off event insurance tailored specifically for temporary events. Our policies include public liability cover up to £10 million, as well as cover for event equipment and event money as standard.
To give your event even greater protection, you can also add optional extras such as event cancellation insurance and employers’ liability cover, depending on your needs.
You can learn more about our event insurance options and request a quote easily online today.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
Whether you’re plating up at a countryside wedding, serving gourmet burgers from a food truck, delivering cakes to a birthday party, or preparing canapés for a corporate event, offsite catering comes with its own set of challenges, particularly when it comes to food safety. The journey from kitchen to customer is a critical stage where a lot can go wrong if care isn’t taken. Temperature control, physical damage during transit, allergen management, and hygiene all need to be managed precisely.
Different types of caterers will face unique transportation hurdles. Street food traders must secure and transport ingredients or prepped food while operating from compact, mobile kitchens. Private chefs often prep at home or in hired kitchens, then complete dishes on location. Event caterers might be delivering full-course meals to remote venues with limited facilities. Cake makers face challenges in transporting fragile, often temperature-sensitive items that must arrive picture-perfect.
Whether you’re transporting ready-to-eat dishes, finishing preparation on site, or managing a combination of both, your method of transport needs to be as carefully considered as your menu. Remote locations, tricky access, event protocols, and tight service windows all add layers of complexity.
And let’s not forget compliance with food safety regulations is non-negotiable. Knowing exactly what’s expected can help you avoid fines, customer complaints, or worse, health risks.
This guide breaks down best practices, equipment recommendations, and the key regulations to help you transport food safely, preserve quality, and stay compliant with UK standards.
Why safe food transport matters
Transporting food safely is about far more than keeping it warm or intact, it’s a legal obligation and a vital part of your responsibility as a food business operator.
Mishandling food in transit can lead to:
Temperature abuse (where food enters the ‘danger zone’ of 5°C to 63°C),
Cross-contamination (especially between raw and ready-to-eat foods),
Spoilage (affecting both taste and safety),
Or even serious foodborne illnesses.
The implications of these risks are significant – not just for your customers’ health, but for your reputation and business as a whole.
Whether you’re a solo cake decorator or managing a large event team, your goal is the same: serve food that’s safe, delicious, and arrives in the same pristine condition it left your kitchen.
Proper methods for transporting food offsite
Effective offsite catering starts long before you load up the van. Here are some essential best practices to help ensure everything arrives safely and ready to serve:
Separate different food types
Always keep raw ingredients apart from cooked or ready-to-eat items. This reduces the risk of cross-contamination and is especially important if you’re transporting raw meats, fish, or eggs. Allergen-containing dishes should also be kept isolated, clearly sealed, and labelled.
Organise transport thoughtfully
Plan the order in which food and equipment will be used at your destination, and load the van accordingly, items needed first should be the last to go in. This helps speed up setup and avoids unnecessary unloading or reshuffling.
Pack securely
Use proper food-grade containers with tight-fitting lids. Stack containers safely to prevent tipping and make use of trolley systems or built-in shelving to keep items stable. Securing your load isn’t just about protecting food, it helps prevent injury when unloading too.
Control the clock
The longer food is out of temperature control, the greater the risk of bacterial growth. Aim to minimise the time between leaving your kitchen and serving the food. This is especially crucial for hot dishes, chilled desserts, and anything containing dairy or seafood.
Consider professional transport solutions
Depending on your operation, it may be worth investing in:
A chilled or refrigerated van for larger deliveries or sensitive items.
High-quality cool boxes or heated carriers to maintain safe temperatures over long journeys.
Even small catering setups can benefit from cool bags or car-powered warming units to protect food in transit.
What do caterers use to transport food?
No matter your scale or style, the right tools make all the difference when it comes to safe and efficient food transport. Here are some of the essentials used by caterers across the industry:
Insulated carriers – Keep food hot or cold without electricity. Ideal for short to medium distances.
Thermal blankets – A great addition for short trips, particularly for trays of hot food or delicate desserts.
Food-grade containers – Durable, sealed containers (like Cambro boxes or stainless gastronorm pans) protect food from spillage and contaminants.
Trolleys and dollies – Useful for transporting heavy loads from vehicle to venue safely and efficiently.
Built-in van shelving or racking – Prevents containers from sliding around during transit, ideal for larger caterers or mobile kitchens.
Investing in proper transport equipment not only improves safety but saves time, reduces waste, and helps maintain food presentation—essential for cake makers, event caterers, and private chefs alike.
How to transport hot food when catering
Transporting hot food safely requires strict temperature control and proper handling to maintain both safety and quality:
Preheat insulated containers Before loading food, preheat your insulated boxes to help maintain a holding temperature above 63°C. This can make a big difference over longer trips.
Use a food thermometer Check and log the internal temperature of food both before loading and upon arrival. Digital probes are quick and accurate.
Minimise opening of containers Keep lids closed during transit to retain heat and avoid unnecessary exposure to air, which can introduce contaminants or cause heat loss.
Separate hot and cold items Don’t store hot and cold food together—use separate boxes or compartments to keep temperatures stable.
Be cautious of “warm” misconceptions Just because a box feels warm doesn’t mean the food inside is at a safe temperature. Always measure to confirm.
Whether you’re delivering fresh pasta, a batch of roast dinners, or vegan curries for an outdoor event, your hot food needs consistent, high temperatures all the way to the plate.
Vehicle considerations with food safety
No matter your catering style your transport method plays a crucial role in maintaining food quality and safety. Here’s how to ensure your vehicle and journey are food-friendly:
Keep it clean
Your vehicle is effectively part of your kitchen. Clean and sanitise the load area regularly, especially if it’s also used for non-food purposes (like carrying equipment or supplies). Dedicated food delivery vans or segregated sections help minimise cross-contamination. Cake makers, for instance, should avoid crumbs or grease residue that could affect frosting or decorations.
Secure all containers
Whether it’s trays of hot meals, frosted cupcakes, or individually wrapped sandwiches, everything must be secured to avoid shifting, tipping, or damage. Use non-slip mats, shelving, bungee cords or specialist racks. For mobile chefs or food truck operators, ensure stock and prep items are locked down before moving.
Plan your route
Time and temperature are closely linked. A last-minute detour or traffic jam can compromise food safety, especially with chilled or hot-hold items. Use navigation apps that factor in traffic and allow buffer time for unexpected delays. For longer distances or high-value events, have a contingency plan.
Limit time out of temperature control
Aim to deliver and serve food within 90 minutes of leaving temperature-controlled storage. For pre-prepped platters, consider assembly at the destination if conditions allow. Refrigerated vans or cool boxes can help prolong safe holding times, especially for cold desserts, dairy-based products, or seafood.
Choose the right vehicle for your operation
Street food traders might operate directly from their van but should ensure food is protected during transit and not exposed to outdoor elements unnecessarily.
Baked goods businesses often use smaller cars or vans – consider dedicated cake carriers or climate control during hot weather.
Private chefs and large caterers may benefit from refrigerated or partitioned vans to transport multiple dishes and temperatures safely.
Regulations and best practices
Regardless of business size or style, all food businesses must comply with food safety regulations under UK law. Here’s how to stay on the right side of best practice:
Cleaning and hygiene
Clean all containers, trolleys, and transport boxes after every use using food-safe sanitiser.
If your vehicle is multi-use (e.g., used for personal or other business transport), it should be cleaned more frequently and thoroughly.
Keep written cleaning records—even if you’re a solo operator. Local Environmental Health Officers often check these during inspections.
Contamination control
Always separate raw and cooked foods. This applies whether you’re transporting marinated meats for a BBQ, or fruit tarts for a summer fete.
Label allergen-containing dishes not just for the client but for your own team—mistakes often happen during loading and serving.
For example – street food vans, store ingredients and finished meals in separate compartments where possible.
Temperature control
Hot food should stay above 63°C—use insulated carriers, heated boxes, or electric holding cabinets.
Cold food must stay below 8°C—especially important for cream-based desserts, fresh salads, or sushi.
Use cool packs, chilled boxes, or refrigerated transport for anything that risks spoiling or falling into the “danger zone”.
For outdoor events or food markets, plan how you’ll maintain temperatures throughout service—not just during transit.
Allergen management
Allergen awareness is critical, especially with increasing numbers of dietary restrictions and legal obligations under Natasha’s Law.
Label every item clearly, particularly for pre-packaged food or takeaway-style offerings.
Don’t use the same containers or utensils for allergen-free and regular dishes. Even trace amounts can cause a reaction.
These steps all form part of a robust HACCP plan (Hazard Analysis and Critical Control Points)—a legal requirement for all food businesses in the UK.
Equipment that helps you transport food safely
Having the right tools makes safe food delivery more efficient and reliable. Here’s a breakdown of what’s useful across different types of caterers:
Digital food thermometers
Check food temperatures before, during, and after transport. Quick-read thermometers are great for busy chefs, while probe loggers help you record data for audits.
Temperature data loggers
These record temperatures throughout transit—a must-have for event caterers or any business handling sensitive foods over longer journeys.
Food-safe insulated bags and containers
Street vendors can use rugged, weatherproof boxes.
Cake makers might prefer lightweight insulated coolers that fit in smaller vehicles.
Large-scale caterers should invest in stackable Cambro-style carriers to manage volume and space efficiently.
Mobile apps and checklists
Digital tools help standardise food safety checks and reduce human error. Whether it’s a reminder to chill an item or log a clean-down, apps keep your workflow organised.
Cleaning kits
Always carry essentials like sanitising wipes, spray, disposable gloves, and bin liners—ideal for cleaning spills on the go or maintaining hygiene at events.
Common mistakes to avoid transporting food for catering
Avoid these pitfalls to keep your food (and your customers) safe:
Overfilling containers or failing to seal them properly.
Stacking hot and cold items together.
Relying on gut feeling rather than a thermometer.
Failing to train staff on proper transport protocols.
Staff training and preparation
Your team needs to know the ‘why’ as well as the ‘how’. Provide training on:
Food safety and hygiene.
Equipment use and cleaning.
Allergen awareness.
Emergency procedures for delays or accidents.
Make sure everyone has access to SOPs (Standard Operating Procedures) and a backup plan if something goes wrong.
Transporting food safely isn’t just about ticking boxes—it’s about delivering consistent quality and protecting your customers and business. With proper planning, equipment, and staff training, you can serve up delicious food wherever your next event takes you.
Secure your Catering Insurance with Protectivity
No matter how well-prepared you are, things can sometimes go wrong. Whether it’s a customer claim, damaged equipment, or spoiled stock, the unexpected can put both your business and reputation at risk. That’s why having comprehensive catering insurance is essential.
At Protectivity, we offer flexible, reliable cover tailored to the needs of today’s caterers – whether you’re a mobile food vendor, street food trader, event caterer, private chef, or operate from a food truck.
Our caterers insurance includes public and product liability cover up to £5 million, protection for catering equipment and stock starting from £250, and optional frozen goods cover. You can also add employers’ liability (a legal requirement if you have staff) and trailer cover up to £20,000, ensuring every aspect of your operation is protected.
Ready to protect your catering business? Find out more and get a quote with Protectivity.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
Ever found yourself mid-colour treatment only to realise you’ve run out of toner? Or noticed a stack of expired shampoos at the back of your storage cupboard? You’re not alone. Many salon owners struggle with inventory headaches that affect day-to-day operations.
If you want smoother operations, improved efficiency, and a more profitable business, then getting your salon inventory management under control is a must. Failing to do so can significantly impact your bottom line. Supplies are a major cost centre in any salon, and mismanaging them means lost revenue, wasted products, and frustrated clients. Some industry estimates suggest that supplies can account for around 10–15% of a salon’s revenue. That’s a big chunk, especially when product waste or over-purchasing cuts into profits.
In this blog, we’ll explore how to streamline your inventory practices to reduce waste, save money, and keep your clients happy.
What is inventory management for hair salons?
Inventory management is the process of tracking, ordering, storing, and auditing your salon’s stock. This includes everything from hair dyes and shampoos to towels, gloves, and even drinks for clients. For salons, inventory management isn’t just about counting bottles – it’s about ensuring you have the right products available at the right time, without hoarding stock that ends up expiring or tying up your cash flow.
Why inventory management matters for salons
Good inventory management can make a huge difference to your business. It reduces waste by ensuring products are used before their expiry date, and it prevents those embarrassing moments when you’re caught short during an appointment. Nothing damages your reputation quite like having to cancel or improvise due to missing products.
When your team knows exactly what’s in stock, they can work more efficiently and deliver a smoother, more professional service. A well-organised salon helps everyone – from the stylist to the receptionist to the client.
And let’s not forget the financials. You don’t want to tie up too much cash in unused stock sitting on shelves. Products expire, trends change, and every penny counts. Striking the balance between having enough and not having too much is key.
Core components of salon inventory management
Tracking your supplies
The foundation of good inventory management is knowing exactly what you have. Whether you’re using a colour-coded spreadsheet, stock cards, or digital software, accurate tracking is essential. Weekly stock checks can help you stay on top of your inventory, especially for high-usage items.
Set a routine – doing stock takes at the same time each week or day creates consistency. This works especially well if your business sees fairly steady traffic from week to week. During busier or quieter seasons, you might need to adjust the frequency.
Barcode systems, product labels, and simple checklists can also streamline the process. The key is to find a method that works for your team and stick to it.
Ordering: Smart and systematic
Ordering stock should never be a guess or a rush. Establish par levels for each item – the minimum amount you should have on hand before you reorder. Once an item drops below that level, it’s time to place a new order.
Avoid panic buying by creating a set order calendar. This not only saves you time, but also gives suppliers enough notice, especially during busy periods like December or prom season.
Take note of seasonal demand and adapt your ordering patterns. For example, lightening products might fly off the shelves in summer, while deep conditioners could be more popular in winter. Analysing previous usage trends can help you order smarter, not harder.
Storage: Organisation is key
A tidy stockroom isn’t just nice to look at – it improves workflow and minimises product loss. Group items by type, use, or frequency. Use the FIFO (First In, First Out) rule to rotate stock so that older products are used before newer ones.
High-value items like colour or tools should be kept in secure, clearly labelled areas. Consider investing in lockable cabinets or designated storage spaces for premium products.
Health and safety compliance is another factor. Make sure products are stored according to guidelines – especially chemicals – to protect your staff and avoid breaches.
Auditing: Regular reviews prevent surprises
Even with the best intentions, stock can go missing, expire, or sit unused. That’s why audits are essential. Set a schedule – whether monthly or quarterly – and stick to it. Look for patterns, such as consistently unused products or frequent shortages of others.
Your team is your biggest asset here. Get them involved – they know what’s flying off the shelves and what’s gathering dust. Regular audits help keep your system accurate and highlight areas for improvement.
This is also the perfect time to declutter – get rid of anything expired, damaged, or discontinued, and update your stock records accordingly.
Leveraging technology
Technology can transform the way you manage your inventory. Salon management systems like SalonIQ, and Vagaro can automatically deduct products as services are performed, keeping your stock levels up to date in real-time.
Mobile inventory apps make it easy to do quick stock takes or check quantities on the go. Many platforms offer automatic reorder reminders, usage reports, and trend analysis.
These trends can be revealing – for example, discovering that one stylist uses 30% more colour per treatment could prompt useful training or highlight inefficiencies.
Popular inventory management processes in the hair industry
UK salons typically use a blend of manual and digital processes depending on their size, budget, and tech comfort level. Here are a few of the most common:
Manual tracking with spreadsheets – still widely used in smaller or independent salons. Weekly or monthly checks are done by hand and tracked in Excel or Google Sheets. It’s low-cost but time-consuming.
POS-integrated inventory systems – platforms like Treatwell offer stock tracking as part of their all-in-one salon software. These systems automatically update inventory when services are recorded and can suggest reorder points based on usage trends.
Supplier-integrated systems – Some UK suppliers such as Salon Services and Aston & Fincher offer online ordering platforms that integrate with salon accounts, making reordering fast and straightforward.
Stock cards and par sheets – Old-school but effective, especially for back-bar stock. These are printed cards showing minimum and maximum stock levels to guide reordering.
Professional distributors’ support – Many distributors offer inventory support and advice for their customers, including training on product usage, shelf-life, and optimal order frequency.
The most effective salons usually combine these tools with a regular auditing routine and clear team responsibilities.
Tips for getting staff onboard
Even the best system won’t work if your team isn’t on board. Make sure everyone understands the why behind good inventory practices. Clear communication, training sessions, and simple step-by-step guides can make a big difference.
Assign inventory champions – staff members responsible for certain products or storage areas. This not only spreads the load but creates ownership and accountability.
A small reward system – like a coffee voucher or team shout-out – for keeping things organised or reducing waste can boost morale and reinforce good habits.
Common mistakes to avoid
Buying in bulk just because it’s cheaper – if it expires before you use it, it’s not a saving.
Ignoring slow-moving stock – ask yourself why it’s not shifting. Can it be repurposed or discounted?
Taking on the entire task yourself – you’ll burn out, and things will slip through the cracks. Involve your team and delegate wisely.
In summary…
Managing your salon’s inventory might not be the most thrilling part of your role, but it’s one of the most impactful. With clear routines, the right tools, and team engagement, you can avoid waste, reduce costs, and deliver a seamless experience for every client.
Start simple – take a stock count, set some reorder thresholds, and trial a digital tool if you’re not already using one. As your salon grows, these systems will form the solid foundation you need to scale with confidence and control.
Get your hairdressing insurance from Protectivity
As you’ve seen throughout this blog, well-managed inventory is vital to maintaining a profitable and professional salon. But even with the best systems in place, things can still go wrong. Whether it’s accidental damage to a client’s property, loss of valuable stock, or equipment theft – unexpected incidents can lead to major financial setbacks.
That’s why it’s wise to think beyond inventory and consider comprehensive salon insurance.
Protectivity offers specialist hairdressing insurance that covers you for many of these unpredictable events. From safeguarding your professional kit against loss or damage to covering public liability risks when working in clients’ homes, it’s an important safety net.
If you’re a mobile hairdresser or run a small salon, having this protection in place can give you peace of mind and financial stability when you need it most. Mobile hairdressing insurance starts from just a few pounds a month.
Take two minutes to get a quote online and see how easy it is to protect what you’ve worked so hard to build.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
Britain’s beloved dogs are feeling the pinch – and so are their owners. With “dogflation”, the inflation rate of dog-related expense, from Dogs Trust, hitting 9% in early 2024 (more than double the general UK inflation rate of 4%), caring for a canine has become a serious financial commitment affecting professionals and pet owners alike.
Dog ownership in the UK has boomed, with about one-third of households now owning a dog. But between 2020 and 2024, the cost of keeping a canine companion has surged due to pandemic-era demand, inflationary pressures, and rising business overheads.
Caring for a dog now costs the average owner around £850 per year (for a medium sized dog), pushing the estimated lifetime cost of a large dog to over £15,700.
Below, we break down the rising costs in two key areas: (1) Professional dog handler services (grooming, walking, training, sitting, boarding) and (2) Costs borne by owners (veterinary care, insurance, food, dog care services etc.), followed by a look at regional cost differences across the UK.
Rising costs for professional dog services
Increase business overheads
From dog walkers to boarding kennel operators, professionals across the UK have seen sharp rises in operational costs – often with little room to absorb them.
Energy bills Energy costs have been another major concern. Grooming salons, doggy daycares, and boarding kennels all rely heavily on gas and electricity. By late 2022, UK energy prices had surged, with gas rising by around 129% and electricity by 66% compared to 2020 levels. Although prices have moderated somewhat by 2024, they remain higher than pre-2022 levels and are still vulnerable to global market shifts.
Rebecca Duguid from Premier Dog Grooming shares how these increases have directly impacted pricing: “Rising energy bills are a constant battle for our business. We’ve had to implement a small price increase each year for the last 3–4 years just to keep up with the soaring costs—without any help, relief or funding from energy companies or government schemes.”
To combat this, some businesses have invested in energy-saving upgrades. Rebecca explains: “We’ve switched from an electric shower and stainless-steel bath to a hydrobath system, which saves both water and energy. We’ve also upgraded all lighting to energy-efficient LED lights with motion sensors. We do everything we can to be energy efficient while still operating a busy commercial salon.”
Labour and wages For dog care businesses that employ staff, such as daycares, grooming salons, or kennels, rising wages have been another significant factor. The National Minimum Wage rose to £11.44/hour in April 2025. For staff-heavy businesses, this has meant substantially higher payroll costs.
Rebecca comments: “With the recent rise in minimum wage, staff payroll has become our biggest business expense. We now have to work harder to cover these costs or reduce staff hours to keep the business cost-effective—which, of course, can limit availability and impact our overall earnings.”
Equipment and supplies Costs for shampoo, clippers, and training equipment have all risen. Higher expectations from clients have also pushed professionals to invest in better-quality (and often imported) tools.
Rebecca elaborates: “We’ve seen clear increases in the cost of tools, products and equipment. That said, we choose to use high-end, top-quality products because we’re committed to offering premium services to our clientele. These costs are expected and absorbed as part of maintaining our standards.”
And it’s not just tools—expectations have driven further investment: “Our clients know we provide a high-quality, professional service, and they trust us to use the best products and tools. We constantly invest in training and qualifications to ensure we’re giving the best care possible. Clients appreciate that, and our social media helps keep them informed about the value they’re receiving—our pricing reflects that quality.”
Insurance & licensing While some businesses feel regulatory costs are a financial burden, others see them as a standard part of operating.
Rebecca’s take: “These are essential costs when running a pet care business. We don’t see them as a large burden—we simply couldn’t operate legally without them. Our insurance through Protectivity has been reliable for eight years and remains reasonably priced.”
General perception of costs Rising backend expenses—energy, wages, equipment—naturally influence service pricing. But do clients understand this?
Rebecca believes many do: “From what our clients say, they absolutely understand how tough it is to run a pet business in today’s climate. Everyone is feeling the cost-of-living increases—not just in dog grooming. Our prices may not suit everyone’s budget now, and we accept that. Every pet owner has different needs, and there’s a groomer for every client. We are so grateful for the loyalty our clients continue to show us year after year.”
Liability and claims risks
Running a professional dog care business comes with a host of legal and financial responsibilities. From licensing requirements to insurance coverage, the risks associated with dog handling are significant – and getting it wrong can have costly consequences.
Insurance and claim trends
Professional dog carers are legally and ethically expected to hold appropriate insurance, including public liability, pet business insurance. As with most sectors, premiums have risen with inflation, and these higher costs often result in increased prices for customers.
Claims research from Protectivity in 2023–2024
Key findings
Dog care activities with the most claims.
Highest paying claims.
The most common incidents leading to claims.
Our claims data shows the dog care activities with the highest volume of insurance claims were:
Dog walking – 39%
Dog grooming – 27%
Boarding and kennels – 10%
Dog sitting – 7%
Dog training and behaviourists – 2%
Other activities – 15%
Although dog walking had the highest number of claims overall, largely due to its frequency and the risks associated with public spaces, dog boarding and grooming led to the most expensive claims, with the highest grooming-related claim exceeding £12,000 during this period.
Common incidents leading to claims
Injuries from fights or other dogs – Many claims involve dogs being bitten or injured during interactions with other dogs, particularly in boarding, daycare, or walking scenarios. These often result in high vet bills and liability costs.
Ingestion of dangerous substances or items – Dogs frequently consume harmful or foreign items—such as grapes, chocolate, onions, sticks, or even clothing—which can require induced vomiting or emergency care. These incidents are common in sitting, boarding, and walking settings.
Accidental injuries during walks or play – Claims include broken legs, fractures, and cuts from barbed wire, sticks, or fences—mostly occurring during outdoor walks or exercise. These can be sudden, costly, and difficult to prevent without proper control.
Grooming injuries – A significant volume of claims stems from accidental cuts during grooming. These range from nicks to more serious lacerations affecting ears, tongues, paws, and other sensitive areas.
Lost or escaped dogs – Dogs escaping through unsecured gates, doors, or fields can lead to claims involving search efforts and subsequent accidents that result in costly vet bills.
Personal accidents to handlers – Handlers themselves are at risk, with claims involving dislocated shoulders, broken bones, or surgeries due to being pulled by dogs. These often result in time off work and loss of earnings.
Property damage – Incidents also include broken phones, damaged grooming equipment, lost keys, and destruction of client property, adding to overall claims volume.
Claims research shows that the highest-cost claims typically involve severe accidents, especially dog-on-dog injuries and ingestion of harmful items, where vet bills can run into the tens of thousands. These are not only expensive but also emotionally distressing for all involved.
Most claims fall under Care, Custody, and Control (CCC) liability, where the handler is responsible for the dog’s welfare and actions. A recurring theme is poor hazard control, including unsecured environments (e.g., open gates, off-lead dogs, or barbed wire) and grooming areas lacking proper safety measures. These incidents are largely human error, including walking dogs off-lead without consent or leaving access points unsecured.
By being aware of these high-risk scenarios and proactively putting controls and protocols in place, dog care professionals can reduce the likelihood of costly incidents, protecting both their business and the dogs in their care.
Legal and regulatory responsibilities
Dog care professionals must of course operate within the law, and non-compliance can lead to serious financial penalties. Further to this, failing to be properly regulated or licensed can invalidate insurance policies, leaving businesses exposed in the event of a claim. Whilst not officially regulated there are dog walking laws and dog grooming laws that dog care professionals will need to follow.
Key penalties under the Control of Dogs Order 1992 include:
Transporting dogs without proper restraint: up to £5,000
Allowing dogs in public without a collar and ID tag: up to £5,000
Dogs dangerously out of control in public: up to £5,000
Failing to pick up dog fouling in public areas: £100–£1,000
Some local authorities have also significantly raised licensing fees, for example, a council in North Yorkshire reportedly increased dog boarding licence fees by 500%, adding to the financial strain on small businesses.
Rising costs for dog owners
Dog owners across the UK are really starting to feel the pressure, with nearly every part of pet care becoming more expensive between 2022 and 2024. From vet bills and insurance premiums to food, grooming, and everyday supplies, the costs of keeping a dog have noticeably gone up.
Recent data shows that 90% of owners say pet ownership has become more expensive, and over a quarter (26%) admit the rising cost of living is directly impacting how they care for their pets. In response, around 35% of owners have adjusted manage costs, whether that means cutting back on personal luxuries, tightening household spending, or rethinking how they access pet services. Even the hidden or unexpected costs of owning a dog are becoming harder for many to absorb.
Veterinary care
Veterinary costs have risen sharply in recent years, with prices increasing faster than many other services – including private healthcare for humans. As of February 2024, inflation for veterinary services was running at 10.7%, compared to the general UK inflation rate of 3.8%. This followed a peak of 13.1% in June 2023 for pet services overall, even as broader inflation was beginning to ease.
Routine treatments haven’t been spared. The average cost of annual booster injections climbed from £41.78 in January 2020 to £62 by February 2024, a 48.4% increase, more than double the rate of general inflation. Prices now vary widely too, ranging from £23 to £107 depending on the provider.
More complex care is even harder on the wallet. Procedures like cruciate ligament repair can set owners back £3,000 to £5,000, while surgeries for fractures or internal issues often cost thousands. Diagnostic tools such as MRI scans have also become more expensive, partly due to rising overheads at veterinary practices and the high-tech equipment involved.
Pet Insurance
As a consequence of rising vet bills pet owners feel obligated to invest in pet insurance, often opting for lifetime cover. However, many may not appreciate that making a claim leads to higher premiums later on.
Insurance premiums for pet insurance rose by 4% in 2023, averaging £389/year. Premiums reflect higher vet costs and an increase in claims. Older dogs and certain breeds saw steeper hikes. Some insurers also raised excess fees. Insurers processed 1.8 million claims in 2023, the highest on record.
Food and pet supplies
Pet food prices jumped, with inflation peaking at 15% in 2023. Feeding costs have climbed due to supply issues and ingredient costs. Premium brands also rose more sharply. In some cases, owners have turned to cheaper alternatives or food banks.
Unexpected costs
It’s not just the obvious expenses catching dog owners off guard. While it only applies to some, post-Brexit pet travel to the EU now requires documentation that adds over £100 per trip.
However, more common for some, dog behavioural issues post-lockdown also prompted expensive training. Some owners faced legal liability or insurance needs due to behavioural incidents.
Rehoming pressures
Sadly, the financial strain has led to a spike in people giving up their pets. In 2023, Dogs Trust received more than 45,000 handover requests, more than double the number in 2022. The most common reason? Owners simply couldn’t afford to keep their dogs. In response, charities have stepped in, expanding support through pet food banks, low-cost vet clinics, and behaviour support services.
Regional cost differences
The amount dog owners pay for care services across the UK can vary quite a bit depending on where they live. In London, for example, prices are at the higher end of the scale. Dog day care costs between £50 and £60 per day, and overnight boarding can be as much as £70. A full grooming session in the capital might set owners back up to £150. These high prices reflect not only strong demand but also the higher overheads that come with running a business in a busy, expensive city, things like rent, wages, and limited-service availability.
In other major cities like Manchester, Bristol, and Southampton, prices are a little more moderate, but still far from cheap. In Manchester, daycare typically costs £30 to £35 per day, while boarding tends to be around £28 to £32 per night. Dog grooming costs in these areas usually comes in at about £50. Owners in these regions might have access to a broader range of price points, as local providers try to strike a balance between affordability and rising operational expenses, such as fuel, utilities, and staffing.
Head further into Scotland and Wales, in cities like Edinburgh or Cardiff, and you’ll generally find slightly lower prices. Daycare can start from around £25, and grooming averages closer to £45. But even at these lower price points, costs still reflect ongoing inflation and the unique challenges of running pet care services in less densely populated areas, like longer travel routes and fewer clients per day.
In the end, what businesses charge comes down to a mix of local demand, cost of living, and competition. For dog owners, that means weighing up not just the price tag, but also availability, reliability, and the quality of care when choosing the right service for their pet.
Demand remains strong regardless or price rises
Despite the mounting financial pressures across the dog care industry, one fact stands out: demand hasn’t declined. The UK’s dog population continues to grow, and for both pet owners and professionals, the bond between people and their pets remains a powerful force that often outweighs economic concerns.
For pet care businesses, rising costs across fuel, wages, energy, insurance, and licensing have made price increases unavoidable. But crucially, many of these services exhibit what economists call “inelastic demand” – meaning that even when prices rise, usage stays relatively stable. This is especially true among working households who depend on reliable dog walking, grooming, sitting, or daycare services to balance their routines.
In London, for example, dog daycare is in such high demand that some owners continue to pay for their dog’s place even while their pet is recovering from surgery, simply to avoid losing the spot.
Still, the resilience of this sector is clear. With 25% of dog owners using grooming services monthly, and a growing reliance on walkers and sitters, dog care has become deeply embedded in modern life. While both professionals and owners would welcome greater cost stability, the strength of demand continues to carry the sector forward – even in the face of rising prices.
At Protectivity, we understand the unique risks that come with working in the dog care industry. Whether you’re out dog walking for your clients, running a grooming salon, or offering dog training sessions, our dog-specific insurance provides essential protection tailored to your profession. With 14 dog-related activities covered you’re protected as your business grows.
Our pet business insurance includes Public Liability as standard, with flexible cover levels to suit your business size and services. You can also tailor your policy with optional extras like Care, Custody & Control, Equipment Cover, and Loss of Key Cover.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
Before you land your first job or start quoting for work, there’s one crucial thing you need to get sorted: your electrician tools. Not just any tools – the right ones. And with so many options out there (and keeping your pressured bank balance in mind), knowing what to buy first can feel like a job in itself.
Investing in specialist tools is a considerable expense, especially when you’re just starting out. Separating what’s essential and what’ you’ll need for specialist jobs can help you assess what you’ll need to own.
In this guide, we’ll walk through the tools you need, how much you might spend, and how to keep your toolbox in top shape.
Essential tools every electrician needs
Every spark needs a solid foundation, and that means reliable, everyday tools. Here are the basics, along with the types of jobs they’re used for:
Pliers: At least a pair of needle-nose, lineman’s, and side cutters. These are used daily for cutting, twisting, and gripping wires, making them essential for general wiring, installing sockets, and consumer unit work.
Screwdrivers: A set of insulated screwdrivers is non-negotiable. Go for a mix of flathead, Phillips, and a multi-bit driver for flexibility. These are used for installing and removing screws on faceplates, backboxes, and terminals.
Wire Strippers: Save yourself time and avoid damaging wires – invest in a good pair with clear gauge markings. Perfect for stripping insulation off cables before making connections.
Voltage Tester or Multimeter: For checking if a circuit is live and diagnosing faults. Multimeters are more versatile and ideal for fault finding, continuity checks, and verifying voltage levels.
Tape Measure: A 5-metre tape does the job. You’ll use it for marking out positions for sockets, switches, and conduit runs.
Utility Knife: Used for stripping cable sheaths, trimming insulation, and opening boxes – useful for first fix work and cable prep.
Fish Tape or Cable Puller: Essential when running wires through conduits, trunking, or wall cavities, especially on new installations or rewires.
Spirit Level: Keeps sockets, switches, and trunking aligned and looking professional – important for visible installs.
Hammer: Not just for nails – handy for knocking cable clips into place, freeing stuck parts, or securing fixings during installation.
Look for VDE-rated tools where needed to make sure they’re safe for electrical work.
Specialist tools for different electrical jobs
Once you’re doing more advanced or specific work, you’ll need tools to match the task. These aren’t necessarily for day one, but definitely worth knowing about:
Circuit Tracer & Breaker Finder: Ideal when trying to identify which breaker controls a specific circuit – helpful during fault finding, repairs, or additions.
Cable Crimper: Needed for attaching lugs, ferrules, and terminals securely – essential for working with armoured cable or connecting to distribution boards.
Conduit Bender: For neat and accurate bends in metal or plastic conduit. Crucial for commercial installs, where exposed conduit is common.
Thermal Imaging Camera: Not cheap, but useful for fault-finding and preventative maintenance. Great for identifying overheating components, loose connections, or overloaded circuits.
PAT Tester: Essential if you plan to test portable appliances in domestic, commercial, or industrial environments. Often required for landlords, offices, and workshops.
RCD / Earth Loop Testers: These are a must for proper testing and certification of installations. Used during EICRs, new installs, or when troubleshooting protection devices.
Punchdown Tool: For working on structured data cabling and telecoms work. Ideal if you’re branching into networking, CCTV, or home automation.
Pick these up as your work expands – no need to break the bank upfront.
What should be in an electrician’s tool bag?
You don’t want to lug your entire workshop around with you. A good tool bag should be compact but packed with the essentials:
Core hand tools (pliers, screwdrivers, strippers)
Tester and multimeter
Utility knife, tape, and level
Pencil and marker
Cable ties and tape (insulating, electrical, duct)
Small torch or headlamp
Many electricians swear by tool backpacks for comfort and better organisation. Keep less-used or larger gear in the van.
Organising your tools
A well-organised toolkit saves time and prevents damage to your gear. Here’s how to keep things tidy and efficient:
In your tool bag or backpack:
Use internal compartments and pouches to separate hand tools, testers, and accessories.
Store sharp items like utility knives in blade guards or designated holders.
Keep small bits (screws, rawl plugs, terminal blocks) in clear mini-containers or pouches.
Label key compartments if your bag has multiple layers or sections.
In the Van:
Use stackable organisers or drawer systems for larger tools like drills, crimpers, and benders.
Keep power tools in their cases to avoid damage and tangling cords.
Dedicate zones for frequently used items (e.g. left-hand side for test equipment, right-hand side for install tools).
Use magnetic strips or pegboards for wall-mounted tool access.
Restock your tool bag at the start or end of each day so you’re always job ready.
Good organisation not only makes you faster and more professional but also helps prevent lost tools – and nothing wastes time like rooting around for a missing screwdriver! Consider doing a monthly tidy-up to keep your setup in top shape.
How much do electrician tools cost?
Here’s a ballpark idea of what you might spend:
Basic starter kit: £150–£300
Mid-range kit: £400–£800
Professional setup: £1,000+
Specialist tools like RCD testers or thermal cameras can push the budget up, but you don’t need everything at once. Look out for deals at trade counters or bundle kits from brands like CK Tools, Wera, or Fluke.
Tips for buying tools on a budget
Starting out can be costly, but there are ways to save:
Buy essential tools first – don’t overstock early on
Consider second-hand tools from reputable sellers or colleagues
Watch for trade discounts or cashback offers
Stick to known brands that offer warranties and replacements
Remember: cheap tools often end up costing more in the long run.
Maintaining and upgrading your tools
Treat your tools well and they’ll last:
Clean tools regularly – especially after dusty or damp jobs
Keep cutting tools sharp
Store them in a dry, organised tool bag or box
Calibrate meters and testers annually
Consider insurance for high-value items, especially if stored in your van
Safety considerations and tools
When you’re working with electricity, safety should always come first. The right safety tools and procedures not only protects you but also those around you. Here’s what to keep in mind:
Insulated Tools: Always use VDE-rated tools when working on or near live circuits. These are tested to 1,000V and help prevent accidental shocks.
Voltage Testers: Always test circuits before starting work – even if you think they’re isolated. A non-contact tester is a quick check, but a two-pole voltage tester gives greater certainty.
Lockout/Tagout Kits: For isolating circuits safely while you work. Essential for commercial settings or anywhere someone else might unknowingly re-energise a system.
PPE (Personal Protective Equipment): At minimum, carry insulated gloves, safety glasses, and a dust mask. For certain environments, you may need arc-flash rated gear.
First Aid Kit: Keep a basic kit in your van or tool bag. Even small cuts and burns need proper treatment to avoid infection.
Fire Extinguisher: Especially important if you’re working in older buildings or near distribution boards. A CO2 extinguisher is ideal for electrical fires.
Safe working habits
Always double-check isolation before touching any conductors.
Work methodically and avoid distractions.
Use proper signage or barriers when working in public or shared spaces.
Investing in safety isn’t just about ticking boxes – it gives you peace of mind and shows clients you take your trade seriously.
Digital tools for the modern electrician
It’s not just about screwdrivers and testers these days. Digital tools can seriously boost your efficiency:
Job management apps like Tradify or Fergus
Certification software (e.g. NICEIC, iCertifi)
Cable calculators, voltage drop tools, and load calculators
AutoCAD Electrical or EasyPower for layout and design
Final checklist: Build your first electrician’s tool kit
Start simple, then expand:
Basic Kit:
Pliers, screwdrivers, strippers, knife
Voltage tester, tape measure
Tape, level, tool bag
Intermediate Kit:
Multimeter, crimper, fish tape, torches
Advanced Kit:
RCD tester, conduit bender, thermal imager, PAT tester
Getting your electrician tool kit right is a big part of becoming a confident, capable trades professional. Start with the basics, grow as you go, and don’t be afraid to ask fellow sparks for their recommendations. The right tools don’t just make your work easier – they make it safer and more professional too.
Insure your tools with Electricians’ Insurance from Protectivity
At Protectivity, we provide affordable tools insurance to cover incidents commonly faced by electricians’ and other tradespeople, including tools of trade theft.
Our electricians’ insurance policies include public liability up to £5 million as standard; you then have the option to add Employers’ Liability insurance, Contractor Works cover, Plant and Tools cover, financial loss and employee tools (only if you’ve included the other benefits). That way, when unforeseen circumstances occur, you can ensure you’re protected from unexpected costs.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
The fitness industry is evolving faster than ever driven by advances in technology, shifting client needs, and fresh training formats that challenge the status quo. Whether it’s AI-driven workouts, recovery-based training, or community-focused events, staying on top of these trends isn’t just a nice-to-have—it’s a competitive edge.
If you’re a personal trainer or fitness instructor looking to attract new clients, keep existing ones engaged, or future-proof your services, this guide is for you. We’ve broken down some of the most exciting fitness trends gaining momentum in 2025 and grouped them into actionable categories. Whether you run 1-to-1 sessions, group classes, or hybrid programs, you’ll find plenty of inspiration to keep your offering fresh and future-ready.
Mind-body & recovery-inspired trends
Hybrid strength & mindfulness classes
Hybrid classes that blend strength training and mindfulness practices have gained traction over the past few years, especially post-pandemic, as people seek a balance between physical exertion and mental well-being. A typical session may begin with compound lifts or kettlebell circuits and finish with breathwork, stretching, or a short meditation. This kind of integrated training helps clients improve performance, recover faster, and reduce stress levels.
Popular with: Professionals, stressed-out parents, wellness-focused clients. Tips to incorporate: Upskilling with CPDs in mindfulness or yoga and integrating short breathwork flows after strength sessions.
Flow State sessions
Flow State is part of a growing trend of holistic wellness that merges movement with mental clarity. These sessions typically include 15-20 minutes of mobility or light flow-based training (inspired by yoga or primal movement), followed by guided breathwork and 5-10 minutes of journaling. They tap into the same audience that attends sound baths or mental wellness workshops.
Popular with: Burned-out professionals, mental health-conscious clients. Tips to incorporate: Running morning or Sunday reset sessions in studios or parks with mats and music. Great for retreats, too.
Sound bath recovery sessions
Originally used in wellness and yoga communities, sound baths have become increasingly popular as a recovery tool for active populations. Using instruments like singing bowls, chimes, or gongs, these sessions help stimulate parasympathetic nervous system activity (the rest-and-digest state), promoting deep relaxation and recovery. They’re often used as a recovery complement to intense training programs or stressful lifestyles.
Popular with: Yoga-goers, high-stress clients, wellness seekers. Tips to incorporate: Partnering with a local sound healer or learning the basics yourself through short courses.
Digital & tech-enhanced training
Virtual Reality fitness (VR Workouts)
VR fitness started picking up momentum in the late 2010s, but now it’s becoming mainstream with accessible apps and affordable headsets. Platforms like FitXR, Supernatural, and Les Mills XR turn fitness into immersive gaming experiences—from boxing and dance to full-body HIIT. It offers a fun, motivating, and often social way to train at home or in a gym with a VR area.
Popular with: Younger clients, gamers, busy professionals wanting fun ways to move. Tips to incorporate: Creating hybrid programs or remote support packages around VR fitness.
AI-supported training
AI in fitness is no longer futuristic – it’s here. From form correction via smart mirrors to adaptive plans that adjust based on client feedback or wearable data (e.g., heart rate variability, sleep patterns), AI can make coaching more efficient and personalised. This trend complements online coaching models and is often bundled with monthly app-based support.
Popular with: Data-driven clients, athletes, biohackers. Tips to incorporate: Integrating wearables into your coaching or offering a monthly digital coaching package using AI support tools.
Creative movement & dance fusion
Dance-based fitness fusions
Dance fitness is evolving with vibrant and culturally influenced fusions. These classes combine cardio, rhythm, and fun in formats that feel more like parties than workouts:
Afrobeats HIIT: Rhythmic, high-energy cardio
K-Pop Cardio: Fan-favourite routines for Gen Z
Clubbercise: Glow-stick dance raves in the dark
Ballet Bootcamp: Strength meets elegance
Popular with: Party lovers, dancers, Gen Zer’s. Tips to incorporate: Hosting themed evening classes or streaming sessions online. Partner with dance instructors if needed.
Aquatic & recovery-based fitness
Aqua boxing & deep water HIIT
Aquatic training has long been used in rehab and senior fitness, but new formats like aqua boxing bring a high-energy twist. Clients wear aqua gloves or resistance gear and follow boxing combos, agility drills, or plyometric-style movements in the water. The water’s resistance provides strength training, while buoyancy reduces joint stress. Think of it as HIIT meets hydrotherapy.
Popular with: Rehab clients, older adults, those with joint issues or recovering from injury. Tips to incorporate: Running sessions at local leisure centres or hotel pools. You’ll likely need water fitness or lifeguard certification.
Functional performance & playful training
Parkour fitness (for adults!)
Parkour, once a niche activity for adrenaline junkies, is being adapted into gym-friendly formats with safety in mind. Adult parkour focuses on vaults, climbs, balance, and jumps using soft equipment and modular setups. It improves body awareness, coordination, and mental agility, similar to functional fitness but with a playful edge.
Popular with: Adventurous adults, urban clients, ex-athletes. Tips to incorporate: Using soft equipment, obstacle-style gym layouts, or collaborating with parkour specialists.
Weighted vests for functional conditioning
Weighted vests are enjoying a resurgence, especially among outdoor training groups and minimalist trainers. They add resistance to bodyweight training, perfect for incline walks, circuits, or even yoga. Unlike dumbbells or kettlebells, they allow for a more natural movement pattern.
Popular with: Outdoor training groups, military-inspired bootcamps, athletic clients Tips to incorporate: Offering progressive vest-based training blocks and educating clients on safe use.
Experience-based fitness
Fitness festivals & pop-up events
Fitness festivals blend movement, community, and lifestyle, offering an all-day experience that might include HIIT, yoga, wellness talks, food stalls, and DJ sets. These events are an amazing brand-builder and help you reach new audiences who value both social connection and health.
Popular with: Millennials, group fitness fans, brands looking to partner Tips to incorporate: Partnering with other PTs, DJs, and wellness vendors. You can host these quarterly or as seasonal specials.
What to consider before launching a new trend
1. Qualifications & Insurance
Ensure you’re trained to deliver the session and covered legally. Many trends require CPDs or updates to your insurance policy.
2. Safety
Always do a risk assessment. Whether you’re rebounding on trampolines or boxing in water, know the limits of your space and clients.
3. Know your clients
Trendy doesn’t mean relevant. Consider their goals, ability, and personality before introducing something new.
4. Cost vs Value
Some ideas (like VR or weighted vests) require investment. Start small and scale up once you validate the demand.
5. Authenticity
Only offer what you genuinely enjoy and believe in. Clients can feel your enthusiasm—or lack of it.
Final thoughts
There’s no shortage of exciting ideas to explore in the coming year. Whether you’re introducing tech to your coaching, turning recovery into a revenue stream, or offering fun new formats like dance fusions or parkour, these trends can energise your business and inspire your clients. The key is to experiment with intention and to never stop learning.
Whatever training approaches you implement as a PT having suitable personal trainer insurance in place is necessary to cover your clients’ safety and your own. That’s because you never know what might happen, whether it’s an accident or injury to a client, an injury that prevents you from working, or loss, theft or damage to your equipment. If you own a gym, we also offer gym insurance to cover your property.
Protectivity has years of experience insuring personal trainers just like you. Our cover includes personal injury, equipment cover, public liability, and employer’s insurance if you run a business that employs other people. With our affordable, flexible policies, you can take your business to the next level with confidence that you aren’t at risk of long-term financial stress.
Take a closer look at our affordable, flexible personal trainer insurance policies, compare prices when you get a quote online.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
In today’s digital-first world, customer reviews aren’t just nice to have—they’re essential. For UK small businesses that rely on online bookings and local word-of-mouth, reviews are often the first (and most powerful) impression you make.
Recent research from Bright Local suggests that over 90% of consumers read online reviews before making a purchasing decision, and 84% trust them as much as personal recommendations. That means your reviews directly impact whether someone chooses your business or scrolls past to a competitor.
But reviews do more than just influence buying decisions. They shape your reputation, boost your visibility in search engines, and offer valuable insights into your customer experience. When collected and used strategically, reviews become one of the most cost-effective marketing tools available, helping you attract new customers, refine your service, and ultimately, grow your sales.
If you’re wondering how to get more reviews, where to collect them, and how to handle them (even the awkward or negative ones), this guide is packed with practical tips and real-world examples to help you get started.
Why reviews matter for small businesses
Online reviews are the new word-of-mouth—and unlike traditional recommendations, these are public, permanent, and powerful. In fact, most people will read multiple reviews before they ever consider booking or buying.
Whether you’re a beauty therapist in Brighton or a dog walker in Derby, the strength of your online reviews can be the key driver of your business growth. This is why they matter so much:
Build trust instantly
In a world where customers are flooded with choices, trust is everything. When someone discovers your business online – whether through Google, Facebook, or a booking platform – the first thing they’ll look for is reassurance that you’re credible and deliver a good experience.
Positive reviews act like personal recommendations from real people. They give potential customers the confidence that you’re trustworthy, experienced, and worth their time and money. Without that trust signal, they may simply move on to a competitor who has it.
Improve local SEO
If you want your business to appear in Google’s local search results or on Google Maps, reviews play a major role. Google uses reviews as one of the key signals when ranking businesses. The more high-quality, recent reviews you have, the more likely it is that Google will show your business to potential customers searching for services like yours nearby.
This means that reviews don’t just build credibility – they also drive visibility. It’s like getting free advertising, just for being good at what you do and encouraging feedback.
Boost conversions
It’s one thing to get people to find your business but turning them into paying customers is another challenge altogether. That’s where reviews shine.
When a potential customer is sitting on the fence, a glowing review can tip them over the edge. Seeing someone just like them rave about your friendly service, easy booking system, or high-quality results makes the decision feel safer and more justified.
In marketing terms, reviews reduce “friction” in the buying process. They squash doubts, answer unspoken questions, and provide that final nudge to click “Book Now.”
Amplify word-of-mouth
Traditionally, word-of-mouth meant one friend telling another about a great experience. Now, thanks to online reviews, that word-of-mouth lives online available for anyone to see, 24/7.
When a happy customer leaves a review, it’s like they’re putting in a good word for you to everyone who discovers your business from then on. It doesn’t just impact one potential customer, it impacts hundreds or even thousands.
This is especially powerful for service-based businesses that thrive on personal referrals. Online reviews scale those referrals and help you grow your reputation far beyond your existing network.
The best review platforms
You don’t need to be on every platform—just the ones your audience uses most. Here are the top options:
Google Reviews
Most important for local search.
Shows up directly in search results and Maps.
Great for SEO and credibility.
Trustpilot
Strong brand recognition in the UK.
Ideal for service and product-based businesses.
Integrates well with websites and emails.
Facebook Recommendations
Useful if you’re active on social media.
Customers can leave recommendations on your business page.
Potential customers rely on these when comparing providers.
Yell & Yelp
Still used, especially in certain sectors.
Yell is more UK-centric and often used alongside paid advertising.
It’s recommended to stick to 1–2 platforms that best align with where your customers spend time. Don’t overwhelm yourself trying to collect reviews everywhere.
How to get more reviews?
Asking for reviews doesn’t have to be pushy or uncomfortable—in fact, when done right, it feels natural and even appreciated. The key is to make it easy for your customers, be mindful of how and when you ask, and build it into your regular workflow. These are a few tips that might help to make the most of every review opportunity.
Get the timing right
Ask for a review while the experience is still fresh – right after a service or appointment.
Use your booking system to send an automated follow-up email or SMS with a direct review link.
Keep it simple
Include a direct link to your Google or Trustpilot review page.
Display a QR code in-store or on receipts.
Keep your request short and sweet.
Ask in directly
Train your staff to ask casually: “If you enjoyed your visit, we’d love it if you left us a quick review.”
It’s amazing how many people will say “sure!” if you just ask.
Offer light incentives (ethically)
Run a monthly prize draw or offer a small discount off their next visit.
Make sure it’s about encouraging honest feedback—not just chasing 5-star ratings.
Avoid “review gating” (e.g. only asking happy customers), as this goes against most platforms’ guidelines.
Prompt (Gently)
Don’t be afraid to follow up – a polite reminder a few days later can double your chances.
Use automated tools from platforms like Fresha, Square, or Treatwell to streamline this.
What to do if you get a bad review
First of all, don’t panic. Even the best businesses get the occasional less-than-stellar review.
Keep it calm
Don’t take it personally.
Respond professionally and publicly.
Thank them for their feedback, apologise if necessary, and explain how you’ll improve.
Spot the difference: Constructive vs. fake
If a review seems fake or malicious, report it to the platform with any evidence you can.
But don’t ignore it, try to drown it out with positive reviews from real customers.
Use criticism to get better
Repeated issues in reviews? Take them seriously.
Your customers are telling you exactly how to improve.
How to make the most of your reviews
Show them off
Placing your reviews in key places and within your marketing can be a strong tool to show potential customers how other people rate you.
Feature glowing reviews on your website and social media.
Create a “what our clients say” section on your homepage.
Share screenshots of positive reviews on Instagram Stories.
Feed the feedback loop
Let your customers know you’re listening. For example – “You asked for more evening slots, so we added them!” is powerful messaging.
Use reviews as a growth strategy
Reviews aren’t just feedback, they’re marketing tools. They build trust, increase visibility, and help you stand out in crowded industries.
Brands that are winning with reviews
You don’t need a huge budget to build a reputation—just consistency and customer care. These are a few examples of some success stories:
Blush Beauty (London) – via Treatwell
This salon collects reviews after every single appointment through Treatwell.
They respond to almost every review, creating a sense of community and showing they care.
Result: Hundreds of glowing reviews and top-ranking search presence in their borough.
Breathe Yoga Studio (Manchester) – via Google
Encourages reviews through automated emails after classes.
Features top reviews on Instagram with shoutouts to loyal clients.
Uses bad reviews as learning moments and responds publicly.
Paws & Relax Grooming (Brighton) – via Facebook
Leverages Facebook reviews for social proof.
Shares customer photos + review quotes as part of their content strategy.
Actively asks for feedback after each groom, making it part of their brand culture.
Making reviews part of your daily routine
Getting more reviews shouldn’t feel like a chore—it should be part of your regular workflow. Build it into your process, train your team, and track your progress over time.
It’s worth celebrating every review, your customers just gave you free marketing.
Even with the best service and intentions, things can occasionally go wrong, whether it’s a scheduling mix-up, a customer misunderstanding, or an unexpected incident. How you respond in those moments can be the difference between a negative review and a loyal customer. While a clear approach to resolving issues is key, being prepared for things beyond your control is just as important – and that’s where the right business insurance becomes essential.
Protectivity provides flexible, affordable small business insurance cover tailored to small businesses, including sole traders, freelancers, and self-employed professionals across a wide range of industries.
Our standard policies include public liability insurance, with options to add extras such as employers’ liability (a legal requirement if you employ even one staff member, apprentice or volunteer), as well as industry-specific add-ons depending on the nature of your work.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
