While hairdressing might not seem like a high-risk profession, it comes with its own set of health and safety challenges. Hairdressers work with sharp tools, electrical appliances, and potentially hazardous chemicals daily. Prolonged standing, repetitive movements, and exposure to fumes can also lead to chronic health issues if risks aren’t properly managed. According to the Health and Safety Executive (HSE), slips, trips, and falls are among the most common causes of workplace injuries, with salons being no exception.

Beyond personal safety, ensuring a secure working environment is vital for protecting clients. A simple oversight—such as failing to perform a patch test before a colour treatment—can result in allergic reactions, leading to distress for the client and potential legal consequences for the stylist. Personal injury claims can be costly, not just financially but also in terms of reputation. This is why implementing robust health and safety procedures, combined with specialist Hairdressing Insurance, is essential for any professional in the industry.

This health and safety overview for hairdressers will explore the key risks, industry regulations, and best practices for maintaining a safe and professional environment. By understanding these hazards and taking proactive measures, hairdressers can protect themselves, their clients, and their businesses.

 

Common health and safety hazards for hairdressers

As a hairdresser, you regularly handle water, chemicals, electrical appliances, and sharp tools. With this in mind, there are several health and safety risks to consider, including:

Chemical Hazards

Hair dyes, peroxide, bleaches, perm solutions, and straightening creams contain chemicals that can be harmful if inhaled or ingested. Daily exposure may lead to serious health issues affecting the immune, reproductive, neurological, and respiratory systems.

Slip and Fall Hazards

Slips and falls are a common cause of insurance claims in salons. Clipped hair, product spills, and wet floors pose slip risks, while loose cords from straighteners, dryers, and curling irons can be trip hazards.

Body Strain

Standing all day puts strain on the body, particularly the feet and back, increasing the risk of venous disorders and varicose veins. Hairstylists also perform repetitive hand and wrist movements, which can lead to stress injuries.

Electrical Shock and Fire

Blow dryers, straighteners, and other electrical tools are often used near water, increasing the risk of electric shocks or burns if equipment is wet or faulty. Regularly checking cords and plugs and keeping a maintenance log is essential.

Blades and Sharp Instruments

Scissors and razors can cause injuries if not handled carefully. Working with sharp tools increases the risk of cuts for both staff and clients, as well as potential blood transmission hazards.

Heavy Lifting and Moving Furniture

Lifting heavy salon supplies or moving furniture can strain back muscles, leading to pain and discomfort. Taking precautions when handling heavy items can help prevent musculoskeletal injuries.

 

Health and Safety regulations in hairdressing

To maintain a safe working environment, hairdressers must follow industry regulations and best practices.

Key Health and Safety Laws

  • Health and Safety at Work Act (1974): This law places a duty on employers to ensure a safe working environment for all employees and clients. Hairdressers must comply with health and safety protocols to minimise risks.
  • Control of Substances Hazardous to Health (COSHH): Hair products contain chemicals that can be harmful if not handled correctly. COSHH regulations require proper storage, handling, and disposal of these substances to reduce exposure.
  • Reporting of Injuries, Diseases and Dangerous Occurrences Regulations (RIDDOR): Employers must report serious workplace accidents, injuries, and occupational illnesses to the Health and Safety Executive (HSE) under RIDDOR.
  • Hair and Barber Council: This organisation promotes professional standards and hygiene within the industry, encouraging hairdressers to register for accreditation.

Safe work practices in hairdressing

The best way to avoid hazards in a salon is through prevention. By implementing clear procedures, hairdressers can minimise risks and create a safe working environment.

Risk Assessments

Regular risk assessments are essential to identify and control potential hazards. Employers should evaluate the salon’s layout, equipment, and daily tasks to pinpoint risks such as slippery floors, exposed electrical cords, or poorly ventilated areas with chemical fumes. A written risk assessment should outline hazards, who might be affected, and the steps taken to reduce the risks. For example, if a particular hair dye has a high likelihood of causing skin irritation, implementing a mandatory patch test before use can help prevent allergic reactions.

Emergency Procedures

Having clear emergency procedures ensures that staff can act quickly in dangerous situations. Every salon should have a fire safety plan, including the location of fire extinguishers, emergency exits, and evacuation routes. Additionally, protocols for dealing with chemical spills should be in place, such as providing protective gloves and having a designated area to handle hazardous substances safely. Regular fire drills and emergency response training can ensure that all staff know what to do in a crisis.

Training

Ongoing training is crucial for ensuring that all staff members understand how to prevent and respond to workplace hazards. Training should cover safe handling of chemicals, proper lifting techniques, and how to use electrical tools safely. It should also include customer safety measures, such as checking for contraindications before performing chemical treatments. New employees should receive thorough induction training, while existing staff should have refresher courses to stay updated with best practices.

First Aid

Salons must have a well-stocked first aid kit containing plasters, antiseptic wipes, burn treatments, and bandages. A trained first aider should always be present to handle minor injuries, such as cuts from scissors or burns from styling tools. Having a procedure for dealing with more serious incidents—such as a client fainting or an allergic reaction—ensures that immediate and appropriate care is provided. First aid training should be updated regularly to keep staff prepared for any medical emergency.

Client Safety

A client’s safety is just as important as the hairdresser’s. Patch testing before colour treatments can prevent allergic reactions, while proper consultation helps identify any pre-existing conditions that could affect a service. Maintaining a clean and hygienic salon is essential—sterilising tools, washing towels after each use, and ensuring workstations are tidy can help prevent infections and cross-contamination. Additionally, ensuring that chairs, sinks, and styling equipment are correctly adjusted to each client’s comfort reduces the risk of strain or injury.

By focusing on prevention and implementing structured procedures, hairdressers can create a safer salon environment for both staff and clients.

 

Get Specialist Hairdresser Insurance from Protectivity

However well prepared you are regarding health and safety compliance and procedures, there is a chance thing can go wrong with you facing an expensive claim.

The best way to protect yourself from these scenarios is with specialist hairdressing insurance, which Protectivity provides for hundreds of ambitious stylists just like you. We also offer barber’s insurance for those who cut men’s hair.

With our affordable cover, you can protect yourself and your business from loss, theft or damage of your own professional property and equipment; and any damage accidentally caused at the home of one of your clients.

If you’re a self-employed, freelance or mobile hairdresser, our Hairdressing Insurance has you covered. Get a quote today.

Get Hairdressing Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

It is strongly advised that anyone in the UK who is running a professional pet sitting business should take out pet sitting insurance. This advice should also be considered by those who are pet sitting on an amateur basis.

Professional pet sitting is considered a relatively low-risk activity, but the risks that can present themselves for the person who is responsible for a clients’ pet(s), and in many cases the clients’ home, can be significant.

 

What is Pet Sitter Insurance?

Pet sitter insurance is designed to protect you financially against claims that may arise due to accidents while you are pet sitting. As a pet sitter, pet boarder, or animal minder, you are responsible for the safety of your clients’ animals and their actions while in your care.

 

What sort of insurance do pet sitters need?

Public Liability 

Public liability insurance covers you in the event you are sued by a third party (e.g., a member of the public) for injury or damage to their property. This cover includes the legal costs associated with defending yourself in court, as well as any damages deemed payable.

For example, if a dog in your care damages a third party’s property, your client may hold you liable and ask you to cover the cost of repairs or replacement. Public liability is often the first type of insurance professional pet sitters consider, especially those just starting out.

Employers Liability 

If you employ anyone in your pet sitting service, even temporarily or on a voluntary basis, the law requires you to have employers’ liability insurance. This policy protects you against claims made by employees for property damage, injury, or illness that occurs while working for you.

Care, Custody & Control 

This is one of the most critical aspects of pet sitter insurance. It provides coverage for your clients’ pets and personal property while they are under your care, custody, or control. This includes pets being transported in a vehicle or pet taxi.

Equipment Cover

If you board animals in your home, you’ll likely use additional supplies such as leashes, toys, and emergency medical equipment. Equipment cover ensures that if your tools of the trade are lost or damaged, you can make a claim to help with replacement costs.

Non-Negligent Cover 

Non-negligent cover protects you against accidental loss, injury, illness, or death of an animal in your care through no fault of your own.

For instance, if an animal in your care injures itself and requires treatment, non-negligent cover helps protect you against the associated costs.

 

What is the cost of pet sitting insurance?

The cost of pet sitting insurance typically ranges from £5 to £6 per month. However, prices can vary depending on the level of cover you choose and the specific risks associated with your business.

While cheaper alternatives may be available, it’s essential to ensure they offer comprehensive coverage for all the scenarios you might encounter as a pet sitter. Paying slightly more for a policy that includes critical protections, such as emergency vet bills and public liability, is often a worthwhile investment.

 

Typical scenarios you might need pet sitting insurance

Pet sitting involves a variety of responsibilities and risks, which is why having the right insurance is essential. Here are some common scenarios where pet sitting insurance can provide vital support:

Emergency vet bills

If an animal in your care is injured or falls ill, even through no fault of your own, you may be held responsible for covering emergency veterinary costs. For instance, a dog might swallow a foreign object during a walk, requiring immediate treatment.

Damage caused by animals

If a pet you are looking after damages property—such as chewing through furniture, scratching doors, or breaking valuable items—you could be liable for the cost of repairs or replacements.

Injury to a third party

A pet in your care could accidentally injure someone, such as knocking over a passerby or biting a visitor to your home. Public liability insurance covers legal and compensation costs in such situations.

Loss or theft of pet

If a pet escapes or is stolen while under your care, insurance can cover the costs of locating and recovering the animal, as well as any potential compensation claims from the owner.

By protecting yourself against these scenarios, pet sitting insurance ensures peace of mind and allows you to focus on providing exceptional care to your clients’ pets.

 

Where can I buy Pet Sitting Insurance from?

Whilst several providers may offer pet sitting insurance, it’s important to check whether they provide specialist cover for the typical scenarios you might face. Providers such as Protectivity can offer the specialist cover you need. Look at their reviews to confirm their credibility and ensure they are a trusted choice.

 

Get your Pet Sitting Insurance today

Now you know what it is you need; you are all set to purchase your Pet Sitting Insurance. At Protectivity, we can provide all the above in one comprehensive policy.

Use our quick quote system to get your complete Protectivity Pet Sitting Insurance cover in just a few minutes.

Protectivity is a specialist in niche commercial, leisure and lifestyle insurance. Our extensive product offering includes pet business insurance, hairdressing insurance, gym insurance and insurance for personal trainers.

 

 

Get Pet Sitting Insurance from Protectivity

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Table of contents

With salons officially open in the wake of the coronavirus lockdown, it’s incredibly important to make sure you have the right salon Personal Protective Equipment (PPE) available, both for your team and your clients.

We have put together the main types of PPE your salon will need…

 

Face shields

Clear plastic face visors provide a barrier between your face and your client. For this reason, they have been named as an official requirement for hairdressers and barbers who cannot maintain the full 2 metre social distance during any treatment or service.

 

Disposable Salon Face Masks

Face masks are now a requirement for all staff and clients whilst in a hairdressing salon and barbers.

 

Perspex Disposable Gloves

While handwashing is recommended as the most effective way to stop the virus spreading, gloves can give clients extra reassurance, particularly during manicures.

However, even when wearing gloves, you should still wash hands regularly and avoid touching your face, otherwise, they will not be effective.

 

Hygiene Screens

For reception desks and between salon chairs, perspex hygiene screens can add some extra reassurance for times when the full 2 metre social distance might not be entirely possible.

 

Salon Uniform and Disposable Aprons/Gowns​

It has also been advised by the government that staff are provided with disposable aprons and clients use disposable gowns, rather than washable ones.

 

Hand Sanitiser

Having hand sanitizing points across the salon can help reduce cross-contamination and help clients feel safe. While handwashing with soap and water is still the most effective hygiene measure, sanitiser is particularly useful for when clients first enter the salon.

 

Disposable Towels

These are ideal for hairdressers and barbers that are washing client’s hair, disposable towels reduce the need to continuously wash your towels after every client.

 

Should you ask clients to wear PPE?

According to the government guidelines, you will need to ask clients to wear a face mask in all hairdressing and barber shops from 8th August 2020.

There is also official government guidance on reopening your salon, which covers everything from PPE to hygiene procedures, social distancing and more.

 

About Protectivity

Protectivity is a specialist in niche commercial, leisure and lifestyle insurance. We cover thousands of individuals and small to medium size businesses across the UK, including hairdressers and barbers, offering a range of tailored insurance products to protect our customers against unforeseen events

 

Get Hairdressing Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Whether you’re a professional dog walkerhairdresser or personal trainer, project management apps can have a beneficial impact on the way you keep on top of your daily tasks, projects, and teamwork.

We have picked out five of the best project management apps for small businesses, to help keep things running smoothly.

 

Trello

Whether you need to monitor daily tasks or oversee the completion of a new marketing strategy, Trello lets you organize anything in a fun and flexible way. It is incredibly user-friendly and is based on Kanban boards, it works like a virtual whiteboard with post-it-notes.

Trello is great for organizing your to-do lists, ideas, and is very easy to use. You can create several boards to use for various projects, and best of all it’s FREE. Trello is available to iOS and Android users as well.

 

Asana

If you are looking for something that is not difficult to use, check out Asana. This is a great task management app that can be used for managing projects as well.

Asana helps you create and share task lists with your team, task prioritization helps teams to be more productive and efficient and all the changes are updated in real-time. The app is simple but smart enough.

Asana is free for up to 15 team members.

 

Chanty

Chanty is a team chat app that lets you communicate and collaborate with your team. As well as the chat feature, Chanty also allows audio, video calls and screen sharing. Some other cool features include project management, threaded communication, and integrations with other apps such as Dropbox, Trello, GitHub and many others.

 

Monday.com

If you’d like to plan, organize, track projects in one collaborative space, Monday.com could the right tool for you. Manage any workflow or process and be ready to address any challenge from the simple to the not-so-simple with total ease. Keep up to date with where everything stands and plan for the future with an easily digestible overview.

 

ProofHub

ProofHub is an all-in-one project management app. It comes packed with powerful features to eliminate the need of having too many different tools to run your business.

Keep all your projects, teams, and communications in one place. It makes it easy to create plans, collaborate with teams and clients and keep things organized.

 

About Protectivity

Protectivity is a specialist in niche commercial, leisure and lifestyle insurance. Our extensive product offering includes hairdressing insuranceinsurance for personal trainerspet business insurance and much more.

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

As a Mobile hairdresser, you may wonder if you need to insure your small business. You may think the risks associated with you business are small, but there is quite a lot that could go wrong, and unlike a large business, smaller businesses are not always able to absorb unexpected costs that a claim could cause.

The three main forms of insurance that a mobile hairdresser needs are public liability insurance, equipment cover and personal accident, although there are other types of insurance that should be consider

 

Public Liability

Public liability insurance is essential for any mobile hairdresser. It covers injury or damage to a third-party or their property, such as causing a burn when using dye on a client’s hair.

In the event of your business being blamed for an incident such as the one above, your Public Liability will provide cover for the legal costs associated with defending you in court plus any damages that are deemed payable.

There are losts of risks which could lead to costly legal cases. With no public liability insurance in place, you will be liable for those costs, putting both you and your mobile hairdressing business at risk. Protectivity ‘s Mobile Hairdressing Insurance provide up to £10 million in Public Liability Insurance as standard.

 

Equipment Cover

The tools in which you use for your hairdressing business are vital for you to carry out your service. Therefore, damage or loss of your equipment can have a problematic effect, not to mention placing a significant financial hit on your business in having to replace them.

Protectivity can provide up to £12,000 of cover for items of equipment you use to run your business. You can be protected should your scissors, dryers, chairs or other items be damaged, lost or stolen.

Find out more about hairdressing supplies and equipment cover here.

 

Personal Accident Cover

It’s possible that an injury or an illness could leave you unable to work and, if you’re self-employed, you won’t have access to sick pay to help you pay your bills while you recover.

Personal accident insurance provides cover which could result in you receiving a lump sum payment if you are seriously injured or killed in an accident whilst at work and carrying out the activities for which you are insured.

This provides cover for the following instances:

Accidental death
Temporary total disablement
Permanent loss of the use of one or more limbs
Loss of sight in one or more eyes
Dental expenses
Hospital benefit

 

What does our Hairdressing Insurance cover?

Our Hairdressing Insurance provides financial protection to self-employed, freelance and mobile hairdressers.

The policy can cover your business for:

  • Public Liability for Professional Treatment & Products Liability
  • Third Party Property Damage
  • Equipment and Stock
  • Equipment Hire
  • Employers’ Liability
  • Personal Accident

 

About Protectivity

Protectivity is a specialist in niche commercial, leisure and lifestyle insurance. We cover thousands of individuals and small to medium size businesses across the UK, including hairdressers and barbers, offering a range of tailored insurance products to protect our customers against unforeseen events

Get Hairdressing Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Mobile hairdressing has existed as a business for decades but, as with all industries, it has seen many changes.  What does the hairdressing business and specifically the mobile hairdressing business look like today? What are the factors to be considered when setting up a business in 2020 and do mobile hairdressers need insurance?

 

Setting Prices

When starting any new business, it is important to clarify what services you will be offering and at what price. Do some research on other mobile hairdressing businesses in the area and make sure that your prices are in the same range. Consider the experience that you have and any areas of expertise. For example, a hairdresser who has been in the business for 20 years is likely to be able to charge a higher price than someone who is newly qualified. Consider all your outgoings too, including the products that you will be using and fuel, when setting prices. You can also get a good indication on fees from our blog How Much Does A Barber Earn.

 

Time Starved Clients

We hear it over and over again, and most of us experience it too. The demands on our time are increasing and as such we often feel like our personal time is being squeezed. With this in mind, any mobile hairdresser who wants to be busy needs to consider offering appointments on days and times to suit the clients. This might mean evening, weekend or lunchtime appointments to fit in with commitments of work or children.

It is also important to manage your own time, and this means ensuring that you allow enough time for each appointment and for travelling in between them. Don’t be tempted to book too many clients in and cause yourself stress. Make sure that you are well prepared with petrol, food and clients phone numbers in case you do get stuck.

 

Marketing Materials

When setting up a new business it is essential to make yourself known. One of our recent blogs How To Market Your Hairdressing Business To Attract New Clients provides some good tips on that. There are also several low-cost ways of achieving this.

Website

Have a basic website which includes your contact information, details of how to book as well as the services you offer with prices so that potential clients can find the information that they need easily.

  • Facebook

A Facebook page is also a great way of promoting your business within the local area. There are local Facebook groups within most areas which give you the opportunity to post about the services you offer or any promotions that you have and attract new clients.

Online Directories

There are several directories available online for people to find businesses and services within their local area. Identify the best ones in your area and make sure that your business is listed. Make sure that you keep your contact details up to date so that potential new clients can get in touch easily!

Leaflets

Having a supply of leaflets is a great way of getting your business known.  You can leave a supply with other local businesses to help establish yourself within the community.  They should be simple, professional and provide basic information such as business name, contact information and an overview of the services that you offer.

Business Cards

These can be as well as or instead of leaflets as a way of getting your information out into the community. Don’t forget that business cards are smaller and therefore more restrictive on the amount of information that you can include on them. Find whatever works best for you and your business.

Insurance

Insurance is important for all businesses and so having Hairdressing Insurance in place is essential to protect yourself from the risks that exist. For example, if you accidentally spill hair dye on a client’s carpet then a client can make a claim against you. In this case, Public Liability Insurance will protect you by covering the associated legal and damage costs. You might also want to consider insurance to cover your equipment and products in case they are stolen or damaged whilst you are working.

 

Customer Database

Getting hold of new clients is one thing; but keeping hold of them is quite another. Repeat clients are more valuable than new clients, who can cost more in terms of effort to attract them. So, it is well worth doing what you can to ensure that you keep hold of clients once you have them.  This can be achieved through providing a great service and good customer care, by offering to book their next appointment before you leave and by keeping in contact.  Once a client has booked their details can be added to a database (an excel spreadsheet will suffice). Be sure to get permission to hold their personal data though and follow the GDPR guidelines. Once you have a database then you can send out emails or newsletters on a regular basis advising of any new products or services that you offer, any promotions that you are running and prompt clients to book an appointment. If you time the distribution of this newsletter right, then you can reach customers at a time when they are most receptive (evenings and lunchtimes work best for those working 9am-5pm for example).

The provisions that any hairdressing business will need to make will very much depend on the demands that the clients make, whether it is value for money, customer service or flexible appointments, the focus of any business should always be on meeting the needs of their customer base.

 

Get Hairdressing Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Insurance is there to protect us when we encounter unexpected experiences with unwelcome costs. In the event of a client making a claim against a hairdresser, the costs involved can get high very quickly. So, for a small business such as a barber it is even more important to have the right hairdressing insurance in place.

 

Why does a mobile hairdresser need Insurance?

As a mobile hairdresser you may not have a salon to manage, but there are still plenty of risks of injury or damage that need to be considered. With an insurance policy in place you can avoid high damage and legal costs which can quickly escalate, having a huge financial impact on your business.

For example, if you spill hair dye on a client’s rug or someone trips over your kit, a claim may be made against you. In this instance you will need to be sure to have insurance in place to cover such claims.

 

What Insurance Cover does a mobile hairdresser need?

There are a few different areas of cover that can be included in your insurance policy which are important for a mobile hairdresser to have before they start visiting client’s homes to cut hair:

Public Liability Insurance

Public Liability Insurance is an essential policy to have in place and offers protection against a range of situations where you may be considered to be responsible. So, for example, should you slip when holding scissors, nicking your clients neck, then public liability insurance will protect you providing cover for legal costs.

  • Third Party Property Damage Cover

A policy for Third Party Damage will cover the costs of repairing or replacing property owned by a third party but damaged by you whilst providing hairdressing services. So, for example, straighteners that you are using during an appointment at a client’s house causes damage to furniture then repair or replacement of that furniture would be covered with a policy such as this.

Products Liability

If a claim is made against you or your business because of damage or injury caused as a result of a treatment that you have provided, then Product Liability Insurance can protect you in this instance.

  • Equipment and Stock Cover

This policy will cover your equipment and stock should it get damaged or stolen. So, if your tools and products are stolen whilst attending an appointment then the costs of recovering and replacing the equipment and stock will be covered.

           –  Equipment Hire

If you work as a mobile hairdresser, then equipment can be covered whilst you are at and travelling between appointments. Should you need to claim on this policy, you will be able to temporarily hire the equipment you need so that you can continue working whilst the claim is being settled. ·

 

Employers Liability

This is a legal requirement if you employ any staff, so if this applies to your business then Employers Liability will be an essential policy for you to take out. This will cover your business if your employee claims that they have fallen ill or been injured whilst working.  It is an important aspect of cover to have as the risk of injury whilst using scissors or hair dye is significant.

  • Personal Accident Cover

This policy covers you if you are injured whilst working. Although not a legal requirement, it is a sensible policy to have in place given the risks through working with scissors, straighteners and chemicals in hair dyes. This policy provides you with a weekly benefit if you are unable to work and earn money.

So, it is important to make sure that you have the right cover to protect you and your business in case a claim is made against you.  Policies can be tailored to provide the cover that is required as a legal minimum and then consider your specific business needs.

Get Hairdressing Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Clients are essential for any hairdressing business and whilst providing good customer service, a warm and welcoming atmosphere and competitive prices are key to keep clients, how do you get new clients in the first place?

Here are some tips for marketing your hairdressing business to attract new clients.

 

Marketing your hairdressing business

Create a Website 

Make sure that your website represents your hairdressing business in the way that you want it to, ensuring the branding (i.e. look and feel) is consistent with how you want your business to be presented. Use your website to capture details of potential customers by asking visitors to sign up to receive a regular newsletter which will give them information about products and services and maybe some hair care tips. You then have a database of potential clients who you can contact and incentivise to book an appointment.

Start Blogging

Any extra information that you can give clients will look positive for your hairdressing business and additional website content focused around key search terms will drive more traffic to your website and hopefully attract new clients. Feature blogs on your website which will be relevant to your customers such as hair care tips, how to choose the perfect hairstyle and beauty advice.

Utilise Social Media

One of the most effective methods of communicating within the local community is using social media.  Make sure that you have a Facebook page which incorporates your business’ branding. Keep this up to date with relevant information, news and offers. Share details of promotions or new products and services on this page and then within local community groups. Use Instagram, Twitter and Snapchat to showcase hairstyles and engage consumers.

Get your business on Online Directories

There are a number of online directories which enable people to search for plumbers, builders, childcare even hairdressers.  Make sure that your salon or hairdressing business are listed on these directories and ensure that the information is kept up to date with contact details, opening hours and any offers that you have available with a link to your website and booking details.

  • Launch a Refer A Friend scheme 

Word of mouth is one of the most effective marketing methods for most businesses. People are more likely to trust recommendations from their friends. So, ensure that all your clients receive a good service and haircut from you so that they leave with a positive experience which they are hopefully going to talk about. You could provide an incentive for clients who spread the word with a reward of a discount on their next appointment or free hair styling product if they make a recommendation to a friend who then books an appointment. If your client says that they are happy with the service at the end of their visit, then don’t be afraid to ask them to recommend you!

  • Marketing Materials

There are potentially lots of marketing materials that you could spend money on. But essentially, leaflets are a great way to promote your salon and all the services that you can offer. There are plenty of opportunities to share leaflets in the local community, you could talk to local businesses and ask them to display your leaflets and in return, you could do the same for them. Local newspapers will distribute leaflets for you with the paper at a small cost.

  • Get involved with local Events

Supporting local events can be a great way to promote your business. For example, could you provide a raffle prize at the local school offering a free haircut? This may then get a potential new client through the door, who will hopefully rebook but if they enjoy their experience then they might recommend you to their friends.

 

Getting that first appointment

Introductory offer

Many salons will offer an introductory discount for the first appointment that you book. Repeat clients are worth more than new ones, so it could be a good way of attracting a client into your salon and then hopefully get a repeat booking when they experience excellent service and a great new haircut!

  • Open days

You could hold an open day to link with a local event or just as a celebration. For example, you could have a Christmas event with the opportunity to include past, present and potential clients. You could serve mince pies and mulled wine and provide people with a chance to see the salon. If you have beauty treatments within the salon, you could always offer a little taster as part of the event with the hope of securing future bookings.

 

Repeat appointments

You have booked a client in for their first appointment, but how do you make sure that they book their next haircut with you? A Loyalty programme is a great way to lock customers in to booking repeat service with you and is relatively easy and low cost to introduce. Many schemes will provide a card or online version to record each appointment and then reward the customer with a discount off their 6th haircut or a free head massage or similar incentive to keep booking with you.

So, if marketing your hairdressing business feels like a daunting task then try some of these tips to attract new clients into your salon. Be sure to provide these clients with a great service and haircut to ensure that they come back to you again and again.

 

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*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

If you love the gym life and want to support people in their own personal training then becoming a personal trainer might be the ideal role for you. But what should you consider when looking to start a career in personal training?

 

What should you expect?

A Personal Trainer will work closely with their clients to develop and implement a programme of training exercises to help them to achieve a specific target.

This might be weight loss, toning or training for an event such as a marathon. You will be expected to lead a healthy lifestyle yourself enabling you to promote such a lifestyle to your clients.

You will oversee clients as they carry out their programme, you might supervise and lead individual or group exercise sessions and

 

What skills do you need?

As with all roles that involve working with people, there are some key personal skills that you will need as a personal trainer. These include:

– Patience and Understanding: These are essential skills when working with people

– Flexibility: You might need to be able to adapt a training programme based on your client’s circumstances such as injury or time pressures.

– Positive attitude: You will need to always present yourself in a positive manner. This will help to get the best response from the client that you are working with.

– Independence: Whether you are employed as a Personal Trainer at a gym or are working on a self-employed basis, you will have to be able to work alone in developing programmes and then on a one to one basis with your clients.

– Physical Fitness: You will be required to have a good level of physical fitness to help in promoting this to your client and to be able to work with clients on back to back training programmes throughout the day.

 

What qualifications and training do you need?

So, do you need a degree to be a personal trainer? The simple answer is no, however working towards a recognised qualification will not only equip you with the skills and training that you need but also provide you with experience and a great selling point when it comes to finding clients. There are lots of colleges that offer training courses.

A Level 2 Fitness Instructor course is a great entry point and stepping-stone for the Level 3 Personal Trainer Course. Contact your local college to see what courses they have available.

 

Investment

There are a range of training courses available at a range of prices, starting from just a few hundred pounds. There are some other costs to consider when becoming a personal trainer from business set up and marketing to equipment and clothing costs, so you will look professional.

You should also consider taking out specialist public liability insurance for personal trainers. Most gyms and fitness clubs insist on proof of insurance before you start working on the gym floor, therefore, it is important to ensure that you are protected against claims from members of the public or your clients.

 

Hours

Many of your sessions are likely to be one to one sessions, often with working professionals. As such your hours will be determined by your client’s availability. This might mean working evening and weekends. The hours can be quite long but you can fit these around any other commitments if you need to.

Becoming a personal trainer is a really rewarding role as you support clients in achieving their goals. There are opportunities to become a more specialised sports coach and ultimately become a gym manager if it is a career with progression opportunities that you are looking for. Consider the points above to understand what is involved in becoming a personal trainer.

About Protectivity

As well as Personal Trainer insurance and Gym Insurance we offer insurance to other leisure section entities such as Sports Clubs. Get your quote today by visiting our Sports Club Insurance page.

 

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*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Setting up a dog grooming business might be a long-term ambition of yours but there are some important things to keep in mind when starting a new business venture in dog grooming.

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We’re one of the leading providers of insurance for pet care professionals and offering a variety of tailored products such as Dog Grooming Insurance.

 

Suitability

There are several parts of the job to consider when assessing if it is the right job for you. You need to consider that you will be working on your feet all day and so need to be sure that you are comfortable doing this.

You will also need a certain amount of confidence as you might need to deal with difficult or anxious dogs. Previous experience of handling dogs would be a distinct advantage, even if it is only as a dog owner.

Also consider that you are likely to be working alone most of the time, although you will of course have company in the form of your canine friends!

 

Qualifications

You don’t need any qualifications to become a dog groomer, however dog owners are always likely to look more favourably on you to provide a great service for their beloved pet if you are able to state that you have qualifications and of course, experience.

Get in touch with your local college who will be able to give you more information about qualifications that you can study for. Gaining a certificate in dog grooming can only be positive when you are trying to recruit new clients.

 

Locations

You can operate your business from a salon which has the benefit of space and a fixed site where you might get walk in enquiries. However, you also need to consider the overheads that you will need to pay to run the venue.

Costs include rent, electricity, water, gas, insurance, maintenance etc. Some dog groomers run their business from a room in their house. This has the advantage of providing a fixed premise without hefty overhead bills. But this isn’t always possible as you may not have this space available.

The alternative is that you can provide a mobile service offering dog grooming in a clients home. This has the benefit of significantly reducing the impact of the cost of overheads and enables you to provide treatments in an environment where the dog feels comfortable. You need to consider that you will need to be able to transport your equipment between clients.

 

Experience

The more experience you have, the better the service that you can provide for your client and their pet. Practice on your own dog or on a friend’s to gain experience in dealing with dogs of different breeds and sizes. Then, when you do a wonderful job ask your friends and family to recommend your services!

 

Insurance

Public Liability insurance is a minimum requirement when you run your own business and this will cover you for injury or damage to third parties or their property, which may be important if your grooming business travels to client’s houses.

Care, Custody and Control cover will offer protection against the accidental injury, illness or loss of an animal under your care. You should also take out a policy covering any specialist equipment that you use as part of your dog grooming business.

 

Equipment

There are some key items that you will need to purchase to be able to provide a dog grooming service. You need to ensure that all equipment is cleaned and sterilised between treatments. The key items to include in your kit list are:

1. Table – for grooming the dogs on. When making this investment, be sure to find something that suits your needs. Consider that it needs to be big enough for the dogs that you will be treating. It also needs to be the right height for you to be able to stand at to groom the dogs and easy to clean between pets. If you will be providing a mobile dog grooming service, then you need to ensure that the table you get is portable.

2. Clippers – these should be an essential part of your toolkit. It is worth making an investment to get the right clippers ensuring that they are comfortable to hold as well as being easy to maintain and clean.

3. Dryer – Essential for providing the perfect finishing touch, make sure that the dryer you choose is practical and appropriate for the task. For example, a tiny dryer with little output won’t be very useful for a large dog.

4. Brushes and combs – You should have these in a variety of sizes and for a range of hair types as you are likely to be handling many different dog breeds.

5. Nail clippers – these are another essential tool for keeping those nails trimmed and should be practical and easy to use and maintain.

6. Products – Such as shampoo and conditioner are essential. Make sure that you have a range of products available, taking into consideration that some of the dogs that you treat might have sensitive skin.

 

Pricing

Put a price structure in place considering the range of treatments and size of animal. You might want to offer a pricing structure based on small, medium and large dogs and could offer packages so that clients can treat their pets to a wash and nail clipping for a standard price.

Additional treatments such as teeth descaling and ear cleaning could be offered at an additional price.

So, keep these considerations in mind when setting up your dog grooming business to ensure that you have everything in place that you need.

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*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.