Dog walking seems like such a simple thing to do: grab a lead, attach it to the dog, work out your route and away you go. But when you’re running a professional dog walking business, things aren’t necessarily quite that simple.

First of all, you’re likely to be walking several dogs at the same time, all with their own characteristics and energy levels, giving you lots to manage and think about. Then you’ve got all the hazards around you to avoid: people, bikes, traffic and other dogs, to name just a few. And on top of that, then there’s the weather to consider, and how your dogs might be affected if it’s too hot or too wet, for example.

All this means that owning a few nifty bits of kit can make the whole act of professional dog walking much easier for you, and potentially much more enjoyable for the dogs, too. In this blog, we’ve picked out some of the best gadgets for dog walkers.

 

Our choice of the best gadgets for dog walkers

There’s a huge marketplace for dog-related gadgets nowadays, but not all of them serve the needs of those walking multiple dogs simultaneously. With that specific consideration in mind, here are some of our favourites:

Pet Room Pouch Bag

There’s seemingly a million and one things that a dog walker has to carry with them: poop bags, treats, water bowls, phone, wallet/purse, keys, and so on. This can lead to some very full pockets, or the need to wear a big jacket in summer, which is where a handy pouch bag comes in handy. It’s full of space for treats and valuables, can be slung over your shoulder to free up your arms for lead control, and can even have things like water bowls clipped to the outside.

Portable Poop-Scoop

Clearing up dog mess isn’t pleasant, but it’s a necessary evil of the job when you’re a dog walker, so anything you can use to make it a bit more palatable is a worthwhile investment. A portable poop-scoop looks just like a giant Bulldog clip and works a treat: it even has an expandable chamber so it can handle even the biggest piles that the dogs you walk leave behind. The ability to clip it to a belt (or the pouch bag mentioned above) makes it especially user-friendly, too.

Biodegradable Poop Bags

No dog walker ever leaves the house without a copious supply of poop bags in their pockets, but the plastic nature of them isn’t especially kind to the environment. Instead, it’s worth looking at biodegradable poop bags made with a blend of corn starch that will eventually degrade over time. And don’t worry about leaks: they’re made from an especially thick material.

Car Seat Covers

If you’re collecting dogs from their owners, or taking them out for a walk in the countryside, then you may have to transport them in your car. Understandable, you won’t want to get your seats dirty, which is where you can benefit from car seat covers specifically designed to carry dogs. Not only do they protect your upholstery, but they can also come in the form of a basket that can give smaller dogs stability when they’re in the car.

Portable Dog Washer

If you do venture into the country, then it’s easy for dogs to get wet and muddy. However, a portable dog washer can solve the problem of getting everything dirty, or of you returning a dog to an owner much muckier than it was when it left. All you need to do is fill it with water, use the hand pump to build pressure (no electricity required) and use the brush attachment to clean the dog. It’s small enough to fit in the boot of your car, too.

 

Get Dog Walking Insurance with Protectivity

As useful as all these gadgets can be for dog walkers, you never know what might happen when you’re out on a walk. Whether it’s dogs jumping out in traffic, attacking other dogs, or their leads tripping people up, there are many things that can happen that could lead to a claim being made against you.

That’s why Protectivity provides comprehensive insurance specially tailored for the needs of professional dog walkers. With our competitively priced policies, you’ll be covered for injuries, accident damage, public liability, vet bills, and ‘Care, Custody and Control’, so you can grow your business with confidence. Find out more on our dog walking insurance policies here.

Get Dog Walking Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Do you love dogs? Then a dog walking business could allow you to run a business doing something you truly love. As with any enterprise, success is likely to lie in its marketing. So, here’s a few tips and suggestions about how to market a dog walking business.

About Us

As with any other business, there are risks – in the case of dog walking, the main risks are that an animal in your care gets injured, lost, or even killed. You may also face claims from a member of the public, if a dog in your care injures them or their dog. You might even lose the keys to your clients house and need to get the locks changed as a result. Our specialist Dog Walking Insurance can safely cover each of these risks.

 

Publish your website

It’s practically impossible for any business to thrive without a website – so it’s well worth devoting the time and resources to building and publishing a website that best markets your dog walking business.

 

Invest in the software

Along with your website, remember that there is a wide range of software to assist in just about every aspect of running your business – and, in this case, software designed to capture and manage your bookings will prove a real boon.

For example, Pet Sitter Plus is an online scheduling and invoicing software system designed specifically for dog walking businesses. Time To Pet is another specifically designed software system for dog walkers (and pet sitters) including real-time updates and in-app messaging.

 

Make the most of social media

Your customers are almost certain to be using some of the many social media platforms – so why not join the conversation and seize the opportunity to market your dog walking business along the way?

When promoting your business, demonstrate your professionalism by making sure your customers know you are fully certified and insured. Engage with posts to show that you are knowledgeable and helpful – and always keep it professional.

 

Blog it

Combine your following on social media with a blog on your website. A focused and carefully crafted blog can play a crucial role in marketing your business – so spend the time, imagination, and creativity writing an engaging and regular blog.

Use your blog to answer your customers’ questions – or those you wish they’d asked – and to emphasise the benefits and advantages of the dog walking services you offer.

Post reviews (get the reviewer’s permission first) and photos (again, get permission from the dog’s owner to use any images).

 

Promotional materials

Today, it might be tempting to concentrate so much on electronic media that you overlook good old-fashioned marketing through hard copies of marketing and promotional materials – such as leaflets, flyers, and business cards.

You don’t need to stop there but could also give promotional handouts such as toys for prospective customers’ dogs.

 

Claim your business page

Many of your prospective customers will be turning to online listings from local businesses to find dog walking services in your area. So, make sure you’re included on as many of those listings sites as possible – many of them will offer a free listing for your business page, so claim it.

 

Partnerships

Keep a keen eye open for any opportunity to partner with existing businesses and organisations in your area. These might include contacts with your local animal shelter, pet shops, dog food and accessories suppliers, or organisations offering pet therapy to local care homes, hospitals, and hospices.

 

Summary

Your start-up costs for a dog walking business are likely to be minimal. (You may wish to read our How to start a dog walking business blog for more information). However, you can splash out on marketing the enterprise so that you are making the most of your presence in the market, capturing vital clientele, and growing your business to that all-important profitable bottom line.

Get Dog Walking Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Starting a business as a professional dog walker is becoming more and more popular.

But with all the growth of the industry comes competition. In a business scene where every dog counts, ensuring you attract enough clients to pay the bills is becoming tougher.

Facebook has become the go-to place for dog walkers and owners alike to congregate and tout for business. There’s a good reason for this too. With the personable approach, the ability to focus on your location and the community spirit provide a fantastic arena to finding a professional walker to take care of your dog.

Three-quarters of the dog walkers asked in a recent Protectivity survey said they used the social networking site to promote their business. However, only six percent said they had turned to paid-for advertising to provide that added reach.

It could be that many walkers are missing a trick here. With even the smallest advertising budget you can really hone in on the people you really want to target.

Here are the three big reasons you should be using Facebook Advertising

 

Targeting the right people is easy

As a professional walker there are two things any prospective clients must be 1) dog owners and 2) reasonably local. With Facebook advertising, you can filter just those people. Want to show yourself off to as many dog owners in your community? Easy, just select the ‘Reach’ Objective when setting up your advertising campaign before you go and you’re on your way.

From there you can expertly target your desired audience. Select your location, plus the radius you are looking to cover to ensure you’re only going to pay for your advert to appear in front of your local residents.

Then, scroll down to the ‘Detailed targeting’ area to filter out those dog walkers you want to advertise to. By inputting the phrase ‘Pet Owners’ in the box you can find those that Facebook believes has a pet of their own due to their online activities. Filter that down further by clicking the ‘Narrow Further’ button and inputting the word ‘Dogs’. This will highlight those people who like pages that relate to dogs as well as being pet owners.

So, with a targeted campaign hitting pet (probably dog) owners in your local area you don’t need to waste money approaching people who will not be your customers

 

It can be extremely cheap

A career as a dog walker is unlikely to bring in mega bucks. Therefore, many dog walkers will be wary of spending unnecessary cash on advertising. However, showcasing your business with paid adverts doesn’t have to cost an arm and a leg.

In fact, for as little as £1 a day you could reach many hundreds of potential customers.

Using the criteria highlighted above, using High Wycombe (and the surrounding 10 miles) as our location, we were able to create an audience of just over 8,000 people. With a daily budget of £1, Facebook suggests we would be able to get our advert in front of between 710 and 1,500 of those people each day.

With a one-hour walk costing dog owners anything between £7 and £11 approximately, pull in just one new client a week and you can recoup the costs of your advertising spend. Deliver a good enough service to that new client and with their repeat business soon adding up, the initial outlay pales into insignificance.

 

It looks much more professional

While touting for business within dog walking discussion groups is all well and good, putting out a well-made advert looks far more professional.

Pick out a nice image, be creative with your copy and deliver a bespoke campaign right to the heart of your potential clients’ newsfeed, rather than a plain, forgettable post in the local dog walking group.

If you haven’t already, think about some branding for your business. Maybe create a logo, nail down some company colours or maybe use a regular canine subject for your ads. Build that familiarity that will mean dog owners think of you when they are considering a walker and you will already be one step ahead of the competition.

Facebook advertising isn’t a substitute for the more stripped-back community group based approach. But by adopting some basic methods, the difference made for your dog walking services could be plain to see.

If you are operating without a licence, the punishments are clearly set out. You can be prosecuted and sentenced to up to three months in prison and fined up to £500.

For anyone already operating, that does not hold a licence, it is advised that you contact your local authority immediately. Doing so doesn’t instantly mean you will be prosecuted. It is possible that the council will require you to stop boarding animals while they process any application from you for a licence. However frustrating it may be to curtail income from boarding clients may be, it is important to ensure you are fully licensed to avoid further punishment. It is also important to have adequate dog walker’s liability insurance to cover your business against any claims.

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

Table of contents

In a time when the fitness industry is dominated by the giants such as Fitness First and Virgin Active, it is more important than ever for health and fitness clubs to partake in marketing activities. We have put together some marketing ideas which could really boost your health and fitness club.

1. Create Ambassadors

Find out more about those who work out in your gym regularly. They may be active in the health and fitness industry, amateur sportspeople, professional athletes, brand ambassadors or have their own blogs. These are the type of people you want to promote your business. They obviously already love working out and coming to your gym and never underestimate the power of word of mouth. Offer these a discount on membership or other incentives for helping you promote your business or some may even do it for free if they love it that much!

2. Open Days

If you have a great facility with the best equipment and friendly and helpful staff the health and fitness club will easily sell itself. All you need to do is get your potential customers passed the threshold to see exactly what you have to offer. The best way to do this is hold an open day where people can come and see the facilities you have and maybe even put on some free classes or personal training tutorials and show off what you can do for them.

3. Sponsor a Local Sports Team

Getting involved in your local community is a great way to spread the word about your health and fitness club. Sponsoring a local team such as football or rugby will mean you will get extra media coverage in the local press as well as having mini billboards running around the pitch with your logo on. Those that come and watch sports are likely to be more active so it gives you a great target audience to market to.

4. Member Referral Programme

Giving your members incentives for recruiting friends will encourage them even more to actively seek new members to your health and fitness club. Most people like to work out with people they know so being able to bring their friends along and earn a reward from it will be a great marketing tool. Giving members discount off their membership for them and their friend or a free class will act as great incentives in this type of scheme. As aforementioned, word of mouth is still one of the best marketing tools. If their friend encourages them to go then they are more likely to take up the offer!

5. Freebies

Everyone loves something for nothing! So drive people to visit your health and fitness class with free classes or taster membership. You could even help out the local community and put on classes which are on demand such as classes for new mums or teenagers which once they come to one class will want to try more! Giving away two-week taster memberships can also be a great way to entice people to try your gym out and make them much more likely to sign up once they have seen just exactly what you have to offer.

So now you know the best way to get your gym standing out above the rest, all that is left is comprehensive insurance cover. Get a comprehensive gym insurance quote today.

Do you run a sports club? Protectivity can provide comprehensive cover for many football, cricket, bowls and tennis clubs around the country.

Get your quote today by visiting our Sports Club Insurance page.

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

New Year’s resolutions have been set for 2020 and the most popular will always be sports and fitness. Therefore, this is the perfect time to start marketing for new members of your sports club and catch all those looking for a new sport or fitness venture.

 

Get digital

Nobody is going to be attracted to a team that looks as though it is stuck in the 20th century – make sure your website is up to date with all the latest information so that if somebody was to come across you from a web search they know when and where to come and who to contact.

Promotion across social media is also a great tool so make sure you put out information which can be useful to potential members. Also you can join in conversations and post on local group pages to attract those in the area and spread awareness.

 

Think about promotions

Most people especially when considering taking up a new sport will not want to commit to a membership and therefore it is a good idea to offer free taster sessions. This allows people who may not be sure to come along and give it a try and meet the team. These could be done continuously and any new members can come along to any class or as a one off event and open the club up to new members for a specific session which can go over basic rules and training drills.

If your club has a marketing budget you can pay to advertise in local papers and directories or place ads within local sports halls, shops and notice boards. You could even sponsor a local business or get involved in some local events or charities to boost the club’s presence in the local area.

 

Spread the word!

The best marketing for any sports club is word of mouth and therefore it pays to use your players as ambassadors and spread the club’s message. Invite them to bring along friends, family, colleagues and anyone they know to try it out. You could even offer friends and family discounts and incentives for those bringing along new members to encourage current club members to be proactive also.

Often joining a sports club is not just about the sport but also about the social side, meeting new people and making new friends. Therefore, it is important within your promotion to make reference to the social events that the club are involved in.

We hope this has given you a few ideas as to how to promote your sports club this January and that you are able to attract a whole new team of members to kick start the new year!

If you need sports club insurance look no further, Protectivity can offer a comprehensive and competitive quote today.

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

There seems to be some consensus that martial arts businesses are more likely to become broke than to succeed, but this does not mean that you can’t have every success with yours. Being broke should not be synonymous to running a martial art school, no matter how many excuses can be made…the economy! You can’t make money in this industry! There’s too much competition! Well, entrepreneur.com reports that martial arts as a sport is second only to golf in terms of number of new participants over the past decade, so if you’re familiar with the ancient rules of supply and demand, we think you’ll see the opportunities in this market! Excuses aside, it is all about mind-set, a good strategy and developing healthy business habits. Competing with established businesses may seem daunting when you’re starting out, but effective marketing can really pay off. Why not try the following marketing strategies to help boost your martial arts business?

 

1. Take stock and prioritise

You may know where you’re going but you have to start at the beginning with the basics – knowing these will help you to know your marketing budget. What are your assets? (Membership payments, savings, anything you own outright.) What are your liabilities? A successful marketing campaign needs a solid platform under it so you must have your finances straight – and be honest with yourself! Prioritise then where you spend your money. Is it a good idea to spend thousands on a big name instructor for a training session? If it’s not essential for generating profit – such as increased membership or a higher profile – get rid of it.

 

2. Set a marketing budget…

…and make it the second cheque you write each month, right after rent. Be sensible with this budget but prioritise it as an individual, separate budget. If it helps, why not make a separate account? At the end of each month, you know to spend every last penny before the month is out. When you set your marketing budget, think about your goals. How many new students do you need to sign up each month to start generating some profit? When you’re just starting out, your business goals need to be centred around promoting and selling, and so prioritising your marketing budget should come before other expenses.

 

3. Modernise your website

To compete with the best, you must have a website. It’s an interface accessible to all, can be made to look professional easily and inexpensively, and most importantly it represents your business online. Customers can find out all about you and your business so you need to make a good impression. Take advantage of your new position in the market – older businesses might have out-dated websites, how can you make your website fresh, exciting and appealing? What are other websites lacking that you can make sure yours has? What do you think your target market would like to see on your website? Make your site clean and clear as it needs to be easy for visitors to find out about your business, for example your team and your prices, and ensure your contact details are obviously displayed.

 

4. Community advertising

If your business takes you out and about in the local area, why not advertise with branding. This may be a van with your company logo, branded jumpers for your staff – anything that gets your business and brand in the public eye. If you regularly visit schools for example, having your company name visible will attract the attention of potential customers. It is also beneficial to attend any community events to promote your business. If your target audience was children or young adults, you could have a stand at school open days, summer fetes, with information about your business and promotional items to give out. Perhaps have incentives to attract people – martial arts demonstrations, a competition? Visual aids are always great and it allows you to interact, engage and advocate your services simultaneously.

 

5. Be professional

Being friendly, chatty and personable is great when drawing potential customers in, but it is important to establish a line between that persona and a professional one, so your customers feel reassured and comfortable while practicing martial arts with you or your staff. Your business’ professionalism is key to supporting this. The professional side of your business can be measured by whether or not you have comprehensive martial arts business insurance that covers third party liability and relevant qualifications, such as first aid training and certification, among others. Display these details on your website and any other promotional materials to demonstrate your experience.

To find an insurance policy tailored to your Martial Arts business, click here to get a quote.

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

In the thriving pet care business community, standing out from the crowd is imperative. Competing with long established businesses may seem daunting, but effective marketing of your business can really pay off. Why not try the following marketing strategies to help boost your pet business?

 

Be social

Social media is one of the easiest ways to market yourself, and it’s completely free! Create a business account on popular sites such as Facebook, Twitter, and Instagram. You can maximise your online presence by posting regularly with varied content. For example, post photos or videos of the animals in your care, whether they are participating in a particular activity or just out for a walk.

Post about what you’re doing that day and encourage customers to get involved – pet owners may be at work but they’ll love to see what their dog is up to during the day.

 

 

Modernise your website

Your website is a hugely valuable asset to your business as it represents you online. Customers can find out all about you and your business so you need to make a good impression. Having a clean and modern website can be advantageous over long established businesses whose websites may be slightly neglected. Make sure visitors can easily find out about your business, for example about your team and your prices, and ensure your contact details are prominently displayed.

To help rank above your competitors, you might like to attach a blog to your website. This will allow you to produce original and helpful content, establishing you as an expert in your field. Tailor your content specifically for your customer audience to generate interest from readers and potential customers.

 

Community advertising

If your business takes you out and about in the local area, why not advertise with branding. This may be a van with your company logo on the side or even branded jumpers for your staff. If they are out walking dogs, having your company name visible will attract the attention of potential customers.

It is also beneficial to attend any community events to promote your business. You could have a stand or display with information about your business and even give out promotional items. Stand out by hiring the cutest puppies you can find – these may be customers’ pets or even from a local sanctuary. Having this pull will attract people to your stand and allow them to interact while you can advocate your services.

 

Be professional

While promoting a friendly and caring persona, it is important to ensure customers feel reassured when leaving their pets in your responsibility; your business’ professionalism is key to supporting this.

The professional side of your business can be measured by whether or not you have comprehensive pet business insurance that covers third party liability and relevant qualifications, such as canine and feline first aid training and certification, among others.

Display these details on your website and any other promotional materials to demonstrate your experience.

Get Pet Business Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date. 

If you’re planning a career as a personal trainer, or you’re looking for ways to make your work more efficient, then technology is here to help. There are countless apps for personal trainers available on every mobile platform, helping make your life easier, and helping you deliver better service than ever to your clients.

At a time when the personal training market is more competitive than ever, using the right app can make the difference in attracting and retaining clients, and maximising your profitability. This guide highlights some of the best personal trainer apps around.

 

Why are personal training apps so useful?

Personal training apps are useful for a number of reasons, the main one being that they can do most of the data and analysis legwork that many PTs find difficult and time-consuming. From minutes spent on the treadmill and calories burned, to progress over time and achievement towards goals, they can help you get meaningful insights to the performance of your clients quickly and easily. This can help better inform the PT plans you put together for them, and ensure your sessions are better aligned to their goals.

But personal training apps don’t have to be about training directly. There are also many excellent apps available that assist with the business side of things, from organising appointment schedules to processing payments, and everything in between. Back-end business operations is an area that PTs often overlook when they’re starting out, so these can be a great help.

In some cases, personal training apps can also enable you to run sessions online, as well as in person, opening up a potential new revenue stream for your business.

 

 

Our pick of the best apps for personal trainers

A brief look in your app store will tell you that the amount of personal trainer apps to choose from is virtually limitless. What is trickier, however, is understanding which are the best to use, and which will add the most value to your business. Here are five of our favourites:

Trainerize

Trainerize is an excellent multi-functional app for personal trainers who want to try a bit of everything. It’s handy for organising face-to-face sessions, bringing groups together for communal training, and for holding sessions virtually. It features a high level of customisation, meaning that you can integrate your own personal branding and content into the app, and make it look like a true part of your business. And with the ability to input measurements, track workouts and use a pre-loaded exercise library, it’s full of resources that can save you time and give you new ideas.

MyFitnessPal

MyFitnessPal is perhaps one of the most well-known personal training apps around, in no small part thanks to its close links with the fitness apparel manufacturer Under Armour. It’s especially useful for helping clients whose primary aim is weight loss, as it includes integrated calorie counting and diet planning tools, so that you can help your clients stay on track towards their target weight. What really makes it stand out is the huge library of food items uploaded into the system, including their nutritional details, so users can quickly understand the implications of what they are (or aren’t!) eating.

PT Minder

PT Minder is one of the most popular apps around for personal trainers who are looking for help with the business side of things. Bookings, payments and client progress can all be handled and managed from a single platform, whether sessions take place in person or online. There’s also the possibility to integrate PT Minder with other platforms, such as Facebook, Google Calendar, Mailchimp marketing software, and even your website; that way. you can streamline your communications and client-facing processes.

Halo Fitness Cloud

Similar to PT Minder, Halo Fitness Cloud is an excellent personal training app for those PTs who want a platform for managing business as well as training sessions. However, Halo Fitness Cloud comes with a difference: it can be connected to specific pieces of compatible gym equipment so that results from client use can appear directly in the app. This makes it much easier to understand how well clients are progressing, and to highlight any areas where they’re struggling and where your expertise is best focused.

PT Distinction

If you’ve already got a PT business up and running and you’re looking for the best personal training app to fit in with them, then PT Distinction should be your first port of call. That’s because it’s practically unrivalled in the scale of potential integration it offers: FitBit, MyZone, MyFitnessPal (as mentioned above), Paypal, and your website are just some of the areas it can help you take care of. And with a library of over 1000 videos you can access, there are also plenty of resources you can use to add some variety to your sessions.

Get personal trainer insurance with Protectivity

As this article demonstrates, there are plenty of choices when it comes to personal trainer apps that can help you with your business. But another choice that you really shouldn’t underestimate is insurance, so that you’re covered if something happens to you, a client or your equipment.

Protectivity has years of experience in covering personal trainers just like you, whether you’re highly qualified or you’re just starting out. Our policies include Public Liability, Professional Indemnity and £250 of free equipment cover, and you can customise your insurance to suit the specific characteristics of your business. Take a more detailed look at our personal trainer insurance options.

Get Personal Trainer Insurance from Protectivity

 

 

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.