As temperatures soar across the UK this summer, many of us are taking extra steps to stay cool. But what about our four-legged friends?
Dogs don’t sweat like we do, and their furry coats mean they feel the heat a lot more than we realise. From burnt paw pads to heatstroke, summer brings a whole host of seasonal hazards for our pups.
Pet experts Sian Lawley-Rudd, an ethical dog trainer at Lavender Garden Animal Services and canine welfare expert, Sadie Geoghegan-Dann, dog trainer and carer at Nervous Rex to bring you everything you need to know about keeping your dog safe in the heat – including practical tips, warning signs to watch for, and essential advice for every type of dog owner. Find out about some crucial seasonal advice to protect your pooch.
What are the most common summer dangers for dogs?
The warmer months can be wonderful for walks, days out and playtime in the garden – but they also come with hidden risks.
Here are the top seasonal dangers to be aware of:
Heatstroke and heat exhaustion
Burnt paw pads from hot pavements or artificial grass
Being left in hot cars (even for a “few minutes”)
Overexertion during exercise or play
Water hazards like unsupervised swimming or water intoxication
Dehydration
Insect stings, ticks, poisonous plants and BBQ leftovers
One of the most misunderstood risks? The pavement.
“If you can’t hold the back of your hand on the pavement for five seconds without it burning, then it’s too hot to walk your dog.”
An extremely high-risk activity is leaving your dog in a car. The RSPCA highlights how a car can feel like 47 degrees, when the air temperature is 22 degrees.
Which dogs are more at risk in the heat?
While any dog can struggle in hot weather, some are much more vulnerable to heat-related problems – and it’s not just down to breed.
Dogs that need extra care in warm weather include:
Flat-faced (brachycephalic) breeds – such as Pugs, French Bulldogs, Boxers and Shih Tzus – often struggle to breathe efficiently in the heat, making it harder for them to cool down naturally.
Thick-coated breeds – like Huskies, Newfoundlands and Chows – can overheat quickly, especially if their coat isn’t kept well-groomed.
Older dogs, overweight pets or those with health issues, such as respiratory or heart conditions, are less able to regulate their body temperature.
Dogs with light-coloured or thin fur, including breeds like Staffies, Dalmatians, Lurchers and Chinese Cresteds, are at higher risk of sunburn, particularly on exposed areas like the nose, ears, and belly.
Even if your dog is usually fit and healthy, they can still be affected by the heat – so it’s always better to be cautious.
Breeds like Spaniels, Setters and Retrievers may also run into trouble with grass seeds during summer, which can easily become lodged in their paws, ears or nose and cause irritation or infection.
Recognising the early signs of heat stress can make the difference between life and death. Paying close attention to dogs in extreme heat is essential to recognise the danger signs, even more so if they have had excessive exposure to the sun and heat.
Look out for:
Excessive panting and drooling
Lethargy or reluctance to move
Bright red or pale gums
Wobbly legs or collapse
Vomiting, diarrhoea or signs of distress
If you suspect heatstroke – “Cool first, then get them to the vet as quickly as possible, while continuing to cool them.”
Time is critical.
Safe ways to keep your dog cool in hot weather
Prevention is always better than cure, and there are lots of ways to help your dog stay cool and happy:
Walk your dog early in the morning or late in the evening
Provide plenty of shade and cool indoor areas
Use cooling mats, fans and paddling pools
Let them lie on a wet towel (but don’t place one on them – it traps heat)
Freeze food or treats in a Kong or lick mat
Avoid car journeys where possible
“Frozen enrichment is a great way to help keep your dog cool – and mentally stimulated!”
Ice cubes are safe for most healthy dogs, but you should avoid giving them ice if they’re in the middle of a heatstroke episode. You can also add crushed ice to their water or freeze small treats into ice cubes.
Can dogs swim to cool down?
Swimming is a great way for dogs to cool off – but like everything, it comes with precautions.
“Brachycephalic breeds are less buoyant – swimming can be dangerous if unsupervised.”
Always supervise your dog in water
Avoid strong currents, very cold water, or letting them gulp too much while playing
Be cautious with flat-faced breeds, who are less buoyant and may tire quickly.
Even small garden paddling pools can be a fun and safe way for your dog to stay cool on a hot day.
How much water does a dog need in the Summer?
Hydration is crucial.
“Give access to plenty of fresh water – during hot weather, don’t risk restricting their intake.”
As a guide:
Dogs need 40–60ml of water per kilogram of body weight per day
In hot weather, this may increase to 70–100ml per kg
Dogs on dry food will need to drink more than those on wet diets
Keep bowls topped up and clean throughout the day. For fun hydration, try offering dog-safe broths or icy fruit snacks like frozen banana slices or blueberries.
Do dogs need sunscreen?
Surprisingly, yes – particularly those with pale or exposed skin.
“Dog-safe sunscreen can help prevent painful burns on sensitive areas like the nose and ears.”
Apply dog-specific sunscreen to the nose, ear tips, and belly. Never use human sunscreen – ingredients like zinc oxide can be toxic to dogs. For sun-worshipping pups, limit sunbathing time and provide shaded alternatives.
Other outdoor risks: BBQs, bugs & plants
Summer also brings with it less obvious risks:
“Grass seeds can lodge in your dog’s ears, paws or nose – regular checks and grooming are essential.”
BBQs can expose dogs to toxic foods, skewers, and burns. Sweetcorn cobs are particularly dangerous as they can’t be digested and can get lodged if ingested.
Bee and wasp stings may cause swelling or allergic reactions
Ticks and grass seeds can lodge in ears, noses or between paws
Be wary of toxic plants like lilies, foxgloves, and azaleas
After any outdoor activity, give your dog a quick once-over for ticks or irritants.
Your legal duty: What the law says
Did you know that under the Animal Welfare Act 2006, you have a legal obligation to provide proper care for your pet?
That includes:
Providing a suitable environment
Protecting them from pain and suffering
Meeting their physical and emotional needs
Neglecting to do so could lead to legal consequences – and more importantly, could cost your dog their life.
Our dogs rely on us to make the right decisions for them, especially in extreme weather. With just a few simple precautions, you can enjoy a safe, happy and healthy summer with your best friend by your side.
Quick dog safety checklist:
Avoid midday walks – stick to early morning or evening
Always offer cool, shaded resting spots
Keep fresh water accessible all day
Never leave your dog in the car
Watch for signs of heatstroke
Use frozen treats and cooling aids
Check paws, ears, and fur after outdoor time
Protect the pets you care for with Pet Business Insurance
Protectivity’s Pet Business Insurance covers 11 different activities including insurance for dog walkers, pet sitters, groomers and more. Offering public liability with between £1 million and £10 million of cover and key cover up to £10,000 for new keys and locks, if you enter a client’s property to walk their dogs.
Also included is equipment cover, non-negligent cover, and a close family extension and our care, custody and control cover provide up to £100,000 worth of cover for animals in your care. For additional extras choose Employers’ Liability and commercial legal expenses.
Find out more about our comprehensive pet business cover and get a quote today.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
Let’s face it, dogs can do things that really test our patience. Whether it’s barking at the postie, digging up the garden, or ignoring recall entirely, it’s easy to label them as naughty. But here’s the truth: “Behaviour is communication – not manipulation or dominance.”
Pet experts Sian Lawley-Rudd, an ethical dog trainer at Lavender Garden Animal Services and Sadie Geoghegan-Dann, dog trainer and carer at Nervous Rex help us understand what a dog’s behaviour is trying to tell us.
When we pause to ask why a behaviour is happening, everything shifts. We move from frustration to empathy, from reacting to responding. Because behind every so-called “bad” behaviour is a message and one that deserves to be heard.
Let’s break it down and start decoding what your dog is really trying to say.
Common “problem behaviours” and what they really mean
Understanding dog behaviour is not about control — it’s about connection. Many behaviours that humans see as “problems” are actually forms of communication. Each of the following types of behaviours have common reasons behind them and simple training approaches you can follow.
Excessive barking
Dogs bark to express emotions; excitement, anxiety, boredom, or frustration. Some dogs are more sensitive to sounds, and deaf dogs may bark differently due to their altered perception of the world.
Training approach:
Identify the cause: boredom, fear, or overstimulation?
Increase mental stimulation through enrichment.
Use desensitisation to reduce reactivity to triggers.
Reinforce quiet behaviour using treats or praise.
Advice:
“Take note of the pitch, rhythm, and context. And if barking is sudden or excessive, check with your vet to rule out pain or distress.”
Growling
Growling is a warning, a healthy form of communication that says, “I’m uncomfortable.” It helps prevent bites by letting you know there’s a problem.
Training approach:
Don’t punish the growl; investigate the trigger.
Create space and make your dog feel safe.
Use counter-conditioning to change their emotional response over time.
Advice:
“Never punish a growl – understand why your dog is growling. Remember: dogs also growl during play. Context is everything.”
Chewing & destruction
While puppies chew to soothe teething pain, adult dogs often chew due to stress, anxiety, boredom, or lack of stimulation.
Training approach:
Provide appropriate chew toys and rotate them regularly.
Ensure your dog is mentally and physically stimulated.
Use redirection rather than punishment.
For sudden destruction, consult a vet to rule out medical causes.
Advice:
“Destructive behaviours often come from unmet needs or stress – not mischief.”
Begging
Begging is a learned behaviour, if it’s been rewarded even once, dogs will try it again. It’s not stubbornness, but effective communication.
Training approach:
Avoid feeding from the table or while eating.
Reinforce calm behaviour with treats away from the table.
Stick to a regular feeding routine and ensure your dog’s needs are being met.
Advice:
“Dogs repeat behaviours that work. It’s not defiance – it’s communication.”
Resource guarding
This behaviour usually stems from anxiety or past experiences. If a dog has had food, toys, or even affection taken away suddenly, they may feel the need to guard it.
Training approach:
Don’t grab items forcibly – this can escalate fear.
Teach a “trade” using high-value rewards.
Allow space during meals or rest.
Work with a behaviourist if the guarding is severe.
Advice:
“Resource guarding stems from anxiety. Trust is a key element to this.”
Digging
Dogs dig for many natural reasons: to cool off, search for scents, bury things, or simply entertain themselves. Some breeds are genetically more inclined to dig.
Training approach:
Create a designated digging area (like a sandpit).
Bury toys or treats there to encourage appropriate digging.
Increase physical and mental stimulation to reduce boredom.
Advice:
“Suppressing a dog’s need to dig can bring out other problem behaviours.”
Nipping, mouthing & biting
Puppies explore the world with their mouths. Older dogs may nip when overstimulated or frustrated. Biting is typically a last resort communication when warnings (like growling) are ignored or punished.
Training approach:
Teach bite inhibition early.
Redirect nipping to toys or chews.
Avoid overstimulating games like rough play.
Monitor for stress signals and offer calm breaks.
Advice:
“Nipping is exploration; biting is a last resort on the ladder of communication.”
Inappropriate toileting
Toileting inside is often the result of confusion, anxiety, health issues, or inconsistent routines, not deliberate disobedience.
Training approach:
Keep a consistent toilet schedule.
Reward toileting in the right place.
Avoid punishment – it can cause fear and worsen the problem.
Rule out medical issues with a vet if there’s a sudden change.
Advice:
“You should never tell a dog off for toileting inside – it just instils fear.”
Recall problems
Poor recall doesn’t mean your dog is ignoring you out of spite. Usually, the environment is simply more rewarding than you are in that moment.
Training approach:
Make coming back fun: use toys, treats, praise.
Practise in low-distraction environments first.
Build trust and engagement through games.
Understand your dog’s breed needs – some dogs are more independent by nature.
Advice:
“Recall is relationship. Dogs don’t ignore us out of spite, they need motivation and trust.”
Recognising behavioural patterns
Understanding why a dog behaves the way it does starts with recognising the patterns in their body language and reactions. Knowing what you’re looking at is half the battle.
Anxious dogs might: pace, pant, freeze, cower, avoid walks, or show hyper-vigilance.
Reward generously and often: Reinforce the behaviours you want to see more of.
Offer choices when you can: Autonomy builds confidence and reduces conflict.
Stay calm and grounded: Your dog takes cues from your energy.
Understanding creates compassion
When we shift our perspective and start seeing dog behaviour as communication rather than defiance, everything changes. We stop trying to control and start trying to connect.
Dogs aren’t trying to dominate us, they’re trying to feel safe, supported, and understood. Whether it’s barking, digging, or ignoring a recall, there’s always a reason behind the behaviour.
So next time your dog does something unexpected, pause and ask: “What might they be trying to tell me?”
And remember – sudden changes in behaviour can be a sign of pain, illness, or distress. When in doubt, always check in with your vet. A compassionate response starts with curiosity, not correction.
Get Pet Business Insurance from Protectivity
Protectivity’s Pet Business Insurance covers 11 different activities including insurance for dog walkers, pet sitters and more for a broad range of services in the sector. The policy offers public liability with between £1 million and £10 million of cover and key cover up to £10,000 for new keys and locks, if you enter a client’s property to walk their dogs.
Also included is equipment cover, non-negligent cover, and a close family extension and our care, custody and control cover provides up to £100,000 worth of cover for animals in your care. For additional extras choose Employers’ Liability and commercial legal expenses.
Find out more about our comprehensive pet business cover and get a quote today.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
Dog theft is one of those topics we wish we didn’t have to talk about, but if you’re a dog owner or a dog walker (whether professionally or just helping out a friend), it’s a subject well worth understanding. While recent changes in law and greater public awareness have led to a decline in reported dog thefts across the UK, the crime sadly remains a reality for too many people.
We cover the current dog theft landscape, key risks to be aware of, legal developments, and (most importantly) how you can help keep dogs safe, whether you’re walking your own pooch or someone else’s.
Why are dogs targeted for theft?
Dog theft isn’t random. Thieves typically have one or more of the following motives:
Financial gain: Dogs can be sold on, especially popular or pure breeds, or used for breeding in illegal puppy farms.
Ransom: Some criminals contact the owner to demand money for the dog’s return.
Illegal purposes: Although far less common, some dogs are stolen for fighting rings or as status symbols in criminal circles.
Emotional leverage: Thieves sometimes exploit the emotional bond between owner and pet to manipulate or control.
With demand for pets remaining high post-pandemic, particularly for certain breeds, the risk remains very real.
The dog theft landscape in the UK
There’s some good news this year. Recent data suggests an estimated 1,808 dogs were reported stolen in 2024, a 21% decrease from 2023. While this is encouraging, the problem hasn’t gone away and only around 19% of stolen dogs were reunited with their owners, which is still disappointingly low.
Much of the improvement is being credited to legal reforms and improved police response, along with increased awareness among dog owners and the public.
In August 2024, the UK introduced the Pet Abduction Act, marking a significant shift in how dog theft is treated by law.
Previously, pets were legally seen as “property”, meaning stealing a dog was treated much like stealing a bicycle. The new Act recognises animals—particularly dogs—as sentient beings, acknowledging the emotional trauma caused by their theft.
Key outcomes of the new legislation include:
Pet theft as a separate criminal offence
Stronger penalties, including potential custodial sentences
Improved police protocols for investigating cases
Better data tracking and cooperation with microchip databases
This change has been praised by campaigners and is already believed to have had a deterrent effect.
High-Risk scenarios for dog theft
Certain situations are riskier than others. Whether you’re walking your own dog or someone else’s, here are some common scenarios to avoid:
Tying dogs up outside shops
Leaving dogs in cars or unsecured gardens
Walking in remote areas alone or at night
Using the same route and time every day
Sharing real-time locations or personal dog information online
Taking multiple dogs out without proper control or visibility
Professional thieves often watch patterns and look for lapses in attention.
Breeds most targeted
Some breeds are more at risk due to their popularity or resale value. According to reports:
Rottweilers saw a 180% increase in thefts year-on-year, topping the list in 2024
Border Collies remain popular and easily sold on due to their intelligence
Chihuahuas continue to be targeted, especially in urban areas, due to their size and fashion appeal
Other in-demand designer or pedigree breeds, like French Bulldogs or Dachshunds, also remain frequent targets.
What professional dog walkers need to know
If you walk dogs as part of your job or side hustle, you may be held to a higher standard of care, both morally and legally. Here’s what to consider:
Use secure leads, harnesses, and identifiable tags
Avoid walking more dogs than you can control
Maintain vigilance in parks, car parks, and outside homes
Secure your transport vehicle or crates properly
Ensure you have appropriate insurance covering theft, liability, and loss
Being professional isn’t just about walking the walk, it’s about risk awareness too.
Law Enforcement and Action
In addition to the Pet Abduction Act, many police forces have set up dedicated pet crime units or appointed officers responsible for animal-related incidents. There is greater cooperation with organisations like DogLost UK, and improved access to microchip databases, making it easier to track and recover stolen dogs.
Still, reporting and follow-up can vary by region, so being proactive remains crucial.
Prevention tips: Protecting dogs while out and about
Here are some simple but effective ways to deter dog theft:
Never leave dogs unattended, even for a minute
Fit dogs with microchips and visible ID tags
Use GPS tracking collars for added security
Vary walking routes and times
Be wary of strangers showing unusual interest
Avoid tagging real-time locations on social media
Keep dogs close and under control, even in off-lead areas
For professionals, it’s wise to have a safety checklist for each walk, and to brief clients on your precautions.
What to do if a dog is missing or stolen
If the worst happens, act quickly and systematically:
Contact the police – report it as a theft, not a lost dog
Notify the microchip database and confirm your contact details are up to date
Register the dog as missing with DogLost UK and similar services
Alert local vets, rescue centres, councils, and dog wardens
Share posters and posts locally – use caution online and avoid disclosing too much that could attract scammers
Consider offering a reward, but never pay a ransom without police involvement
Insurance: Are you covered?
Insurance can offer peace of mind, but it’s important to read the small print.
Pet owners: Ensure your policy includes theft and covers recovery costs or advertising
Professional walkers: You’ll need Public Liability and policies that cover dogs in your care, custody, or control, including loss or theft
Dog theft might be declining but it’s far from gone. Whether you’re walking your own dog or looking after someone else’s, awareness and vigilance are your best defence. Thanks to new laws and stronger enforcement, we’re moving in the right direction, but prevention is still better than cure.
Take a few simple steps, stay alert, and always walk with care.
Professional Dog Walking Insurance from Protectivity
When walking dogs professionally in Royal Parks, you are obliged to prove liability insurance to obtain a licence. Failing to fulfil proper requirements can also conflict with terms of insurance policies. So, having suitable dog walkers’ insurance is a necessity when it comes to unexpected incidents, you can never be fully prepared for when dogs are involved.
Protectivity’s dog walking insurance gives a range of policy options, so you can choose the best level of cover for your needs. Our pet business policy gives between £1m and £10m worth of cover for your business if members of the public are injured, or their property is damaged. Key cover totals up to £10,000 for costs such as new keys and replacement locks, while our care, custody and control policy comes with up to £100,000 worth of cover if animals in your care are lost, injured, become ill or suffer a death. You can also protect your equipment with £250 worth of cover, along with a range of other options and benefits.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
From April 2025, new licensing rules and conduct standards have been introduced – and if you walk dogs, they may apply to you.
Over the past few years, the number of professional dog walkers using the parks has grown significantly. In many ways, that’s a positive reflection of just how valued your work is supporting busy pet owners and giving dogs the exercise and stimulation they need. The vast majority of walkers are responsible, thoughtful, and committed to high standards of care.
But with that increase, there have been growing concerns too. Some dog walkers are taking out large packs, straying into sensitive areas, or leaving behind mess, issues that, unfortunately, impact the whole profession.
Royal Parks are shared spaces. They’re not just for dog walkers and owners, but also for runners, cyclists, families, nature lovers, and visitors from all over the world. The aim of these new rules is to make the parks safer, more inclusive, and more sustainable for everyone who enjoys them, human and canine alike.
So, what exactly has changed? We’ve highlighted the key changes and what you need to do to ensure you follow the rules.
What’s changed?
From April, all professional dog walkers must have a licence to operate in Royal Parks. This applies whether you walk one dog a day or four dogs at once. The changes come as part of an effort to make the parks safer, cleaner, and better protected for people, wildlife, and dogs alike.
So, what’s actually being introduced?
Mandatory royal parks dog walking licence per park
Limit of 4 dogs per walker at one time
Designated walking zones
A formal Code of Conduct
On-the-spot checks and potential fines for non-compliance
How much does a licence cost?
The licence cost depends on which park(s) you operate in. You’ll need to pay per park, and the annual fees are as follows:
Royal Park
Annual Licence Cost
Richmond Park
£350
Hyde Park
£300
Bushy Park
£300
Regent’s Park
£275
Greenwich Park
£250
St. James’s & Green Park
£200
N.B Planning to walk in more than one park? You’ll need a licence for each one.
Where does the money go?
An added cost is never welcome. But it’s helpful to know that these fees aren’t just vanishing into the ether.
The funds will be used to:
Hire more rangers and enforcement staff
Support habitat protection projects
Improve park signage and waste facilities
Help maintain paths, dog bins and general cleanliness
Fund education initiatives for dog owners and the public
So, while it’s an upfront cost for you, it contributes to making the parks better for everyone, including your four-legged clients.
You’ll be able to apply online via the Royal Parks’ official website. Here’s a rough breakdown of what you’ll need:
Application essentials:
Public liability insurance (minimum £2 million cover)
Basic DBS check
Canine First Aid certificate (some parks may require this)
Details about your dog walking business
Payment for the chosen park(s)
Once approved:
You’ll receive a digital or physical licence permit and may be required to wear a visible armband or ID badge when walking in the parks.
Rules you’ll need to follow
The new rules aren’t just about paperwork. Once licensed, you’ll be expected to stick to specific operational limits. Key ones include:
Maximum of 4 dogs per person
No use of extending leads in busy or sensitive areas
Dogs must be under control at all times
Avoid restricted areas (e.g., children’s playgrounds, conservation zones)
Clean up after all dogs
No dogs with behavioural issues (e.g., aggression) unless under special exemption
Code of Conduct
Alongside the practical rules, there’s now an official Code of Conduct for professional dog walkers. Think of it as your ethical compass when walking in Royal Parks.
Main points include:
Respect other park users – give space to joggers, cyclists, and families
Be courteous to park staff and enforcement officers
Never leave dogs unattended or tied to benches/fences
Only use positive training methods
Always carry water and waste bags
Keep your licence visible while working
Report any lost dogs, incidents or hazards
The idea is to maintain a high standard of professionalism and to keep things pleasant for everyone sharing the park.
Why the change?
Royal Parks have seen a huge increase in dog walkers, especially since the pandemic. While most walkers are responsible, there’s been a rise in complaints over the past few years, including:
Large groups of off-lead dogs overwhelming paths
Dog mess not being cleared
Conflicts between walkers and other park users
Disturbance to wildlife and protected habitats
These changes are being backed by major organisations, including:
They all support the move toward clearer standards and responsible commercial dog walking.
FAQs
Can I still walk dogs in parks without a licence if it’s not my job? Yes – if you’re walking your own dogs or helping a friend as a one-off, you don’t need a licence. These changes are aimed specifically at commercial/professional services.
What if I walk more than 4 dogs with another colleague? Each person in your team needs a separate licence and can walk up to 4 dogs each.
Will there be checks? Yes. Park staff will have the authority to check for licences, and non-compliance could result in a fine or being banned from the park.
We understand these changes may feel like another hoop to jump through but in the long run, they’ll help protect the reputation of professional dog walkers, improve the park experience for everyone, and safeguard our beautiful green spaces.
Taking the time to get licensed and following the new code not only ensures compliance, but it also shows your clients (and their dogs) that you’re serious about standards and the welfare of their beloved pets.
Professional Dog Walking Insurance from Protectivity
When walking dogs professionally in Royal Parks, you are obliged to prove liability insurance to obtain a licence. Failing to fulfil proper requirements can also conflict with terms of insurance policies. So, having suitable dog walkers’ insurance is a necessity when it comes to unexpected incidents, you can never be fully prepared for when dogs are involved.
Protectivity’s dog walking insurance gives a range of policy options, so you can choose the best level of cover for your needs. Our pet business policy gives between £1m and £10m worth of cover for your business if members of the public are injured, or their property is damaged. Key cover totals up to £10,000 for costs such as new keys and replacement locks, while our care, custody and control policy comes with up to £100,000 worth of cover if animals in your care are lost, injured, become ill or suffer a death. You can also protect your equipment with £250 worth of cover, along with a range of other options and benefits.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
Whether you’re running a doggy daycare, grooming service, or a pet sitting business, one of the most valuable skills you can develop is the ability to understand how pets think, feel, and behave. For pet care professionals, behavioural awareness is more than a nice-to-have skill – it’s a safety tool, a customer service enhancer, and a way to ensure the wellbeing of every animal in your care.
In this guide, we’ll explore the essentials of understanding dog behaviour, understanding pet behaviour more broadly, and why this knowledge is crucial for pet care providers.
Why pet behaviour knowledge matters
Understanding animal behaviour is essential for anyone working in pet care. It helps you prevent problems like aggression or escape attempts by spotting warning signs early. This makes your environment safer for pets, staff, and yourself.
It also allows you to manage stress in animals who may feel anxious in new surroundings. A calm, observant approach helps pets feel more secure, which improves their overall experience.
Beyond that, behavioural knowledge helps you explain what pets are feeling to their owners. This builds trust, shows professionalism, and strengthens client relationships. When you recognise and respond to a pet’s emotional needs, you create a safer, more supportive environment – and that’s great for business.
Understanding pet psychology: core concepts
1. Instinct vs. Learned Behaviour
Instinctual: Hardwired behaviours like growling, sniffing, or herding.
Learned: Actions shaped by past experiences, training, or reinforcement (like sitting on command or barking for attention).
You need to recognise which behaviours you can work with – and which you need to respect.
2. Animals speak through body language
Pets often communicate silently:
A wagging tail isn’t always happy – it can mean uncertainty.
Ears back, lip licking, or yawning in dogs often mean stress.
Cats show discomfort through tail flicking, dilated pupils, and freezing.
3. Emotion is a spectrum
Pets don’t just feel “good” or “bad.” They live on a spectrum of fear, frustration, excitement, and calm. Triggers like noise, unfamiliar animals, or handling can push them to the edge quickly.
Understanding dog behaviour in pet care settings
Dogs are the most common clients in the pet industry. Their behaviour varies widely depending on age, breed, health, socialisation, and environment.
Signs of stress and anxiety
Keep an eye out for:
Panting and pacing
Lip licking or yawning
Tucked tail or cowering posture
Avoiding eye contact
Shaking off (as if wet)
How to help:
Stay calm and patient
Don’t force contact
Offer space or a quiet corner
Use soft tones and slow movements
Understanding canine aggression
Aggression is communication, often fear-based, and comes in different forms:
Fear-based – Defensive, not “bad behaviour.”
Territorial – Often seen during drop-offs or pick-ups.
Resource guarding – Around food, toys, or a person.
Redirected – Arousal leads to lashing out at the wrong target.
Do this:
Watch for warning signs: growling, stiffening, lip curling
Don’t punish growling – it’s a helpful warning
Create space between animals, especially during introductions
Social and positive behaviour
Well-adjusted dogs may:
Offer a relaxed body and soft eye contact
Approach calmly with a wagging tail and loose hips
Use play bows or gentle mouthing during play
Reward this behaviour with gentle praise, treats, or petting – but only if they’re receptive.
Understanding other pets: cats and small mammals
While dogs may be the most common clients in pet care, many providers also care for cats, rabbits, guinea pigs, and other small animals. These species have distinct behavioural patterns and stress responses that every pet professional should recognise.
Animal
Warning signs
Comfort tips
Cats
– Flattened ears
– Dilated pupils
– Tucked or lashing tail
– Growling, hissing, freezing
– Provide hiding spaces (e.g., towel-covered crates)
– Avoid direct eye contact or forced interaction
– Handle gently and only when necessary
Rabbits & Small Mammals
– Thumping or hiding
– Overgrooming or teeth grinding (can indicate pain)
– Refusing food or water
– Kicking when restrained
– Handle close to the ground
– Use soft bedding and familiar scents
– Keep the environment quiet and limit handling
Understanding these signs and responses helps reduce stress and improve the experience for these more delicate or easily frightened pets. Creating a low-stimulation, pet-sensitive environment goes a long way in supporting their wellbeing – and their owners will notice the difference.
Top behavioural issues you might encounter
1. Separation anxiety
Very common in dogs, especially during drop-offs.
Signs:
Barking, howling, destructive behaviour
Pacing, panting, or refusing food
Solutions:
Use calming music or diffusers
Offer distraction toys or chew items
Keep drop-off routines brief and calm
Alert the owner – they may need a behaviourist
2. Reactivity
Dogs that lunge, bark, or snap at people or other dogs.
What causes it?
Fear, past trauma, or lack of socialisation
What to do:
Avoid triggers when possible
Use leash barriers or visual dividers
Never punish reactive dogs – refer to a positive trainer if needed
3. Excessive barking
This could mean:
Boredom or under-stimulation
Anxiety or alert behaviour
Attention-seeking
Manage it by:
Offering enrichment (snuffle mats, food puzzles)
Rewarding calm behaviour
Ensuring exercise and play are part of the daily schedule
Environment: shaping behaviour through space and routine
A pet’s environment plays a powerful role in shaping how they feel and behave. The sounds, smells, lighting, and daily rhythm of your space can either ease an animal’s anxiety or add to it. For instance, loud noises such as barking, shouting, or harsh music can quickly elevate stress levels, so it’s best to keep the space as quiet and calm as possible. Similarly, soft or natural lighting is less overwhelming than harsh fluorescent lights, which can agitate sensitive animals.
Scent also matters – strong or unfamiliar smells can be unsettling, so it’s important to use gentle, pet-safe cleaning products that don’t overwhelm their heightened senses. Equally important is maintaining a consistent routine. Animals feel more secure when feeding, walking, play, and rest times happen at predictable intervals.
To further reduce anxiety in high-stress settings, consider using tools like white noise machines or pheromone diffusers. These small environmental adjustments can make a significant difference in how relaxed and well-behaved pets are during their time in your care.
5 tips for better behaviour management in pet care
Observe before interacting Watch body language and assess the pet’s comfort before touch.
Approach on their terms Avoid looming over pets. Crouch sideways and let them come to you.
Use positive reinforcement Always reward desired behaviour with treats, praise, or affection.
Avoid punishment It increases fear and reduces trust – especially for already nervous animals.
Know your limits Refer difficult cases to professional trainers or vets when needed.
Behaviour tools & products that help
Understanding pet psychology is vital, but having the right tools on hand can make it easier to support anxious or reactive pets. From sensory aids to enrichment toys, these products can reduce stress and promote better behaviour in your care environment.
1. Calming aids
Pheromone diffusers or sprays (e.g., Adaptil for dogs, Feliway for cats): Mimic natural calming scents that help pets feel safe.
Calming collars: Slow-release pheromone collars are a low-maintenance option for long-term care.
Calming treats: Some chews include ingredients like chamomile or L-theanine to help reduce mild anxiety.
2. Environmental tools
White noise machines: Help mask sudden sounds (like barking or doorbells) that may startle sensitive animals.
Soft, enclosed spaces: Covered beds or crates provide a safe haven for overstimulated pets.
Pet-safe cleaning products: Strong chemical smells can trigger unease, opt for unscented or mild, pet-friendly solutions.
3. Enrichment toys
Snuffle mats and puzzle feeders: Mentally stimulating and great for reducing boredom barking or anxiety pacing.
Lick mats: Help soothe dogs or cats through repetitive, calming licking behaviour.
Chew toys and frozen treats: Offer a healthy outlet for stress and can distract pets during transitions.
4. Handling accessories
Muzzles (when used appropriately): Prevent bites during necessary care without punishing the pet.
Slip leads and secure harnesses: Improve safety when dealing with unpredictable or reactive dogs.
Towels and blankets: Useful for gentle restraint or creating a comforting, familiar scent barrier.
These tools don’t replace behavioural knowledge – but when used alongside it, they can transform how pets experience your services.
Behaviour red flags: When to refer to a specialist
Even the most experienced pet care providers have limits. Knowing when to refer a pet to a behaviourist or veterinary professional protects your team, your business, and most importantly, the animal’s wellbeing.
Here are some red flags that indicate it’s time to seek expert help:
1. Escalating aggression
Frequent growling, snapping, lunging, or biting, even after calm handling
Aggression that occurs unpredictably or in low-stress situations
Multiple incidents with different people or pets
2. Chronic stress or shutdown
Prolonged hiding, freezing, or refusal to eat or engage
Repeated escape attempts or destructive behaviour
Overgrooming, compulsive licking, or stress-related illness (e.g., digestive issues)
3. Severe anxiety or phobias
Panic during drop-offs or storms that leads to injury or property damage
Extreme reactivity to certain triggers (e.g., other dogs, grooming tools, car rides)
Inability to calm down after stress – even in quiet, familiar environments
4. Medical or trauma-linked behaviour
Sudden behaviour changes (e.g., a friendly dog becoming snappy)
Signs of pain-related aggression, such as growling when touched
Pets with known abuse or neglect backgrounds that need desensitisation therapy
In these cases, it’s best to refer to a certified animal behaviourist or a veterinarian who specialises in behaviour. Doing so not only ensures the pet receives the support they need but also shows your professionalism and commitment to ethical care.
When in doubt, trust your instincts and put safety first.
Why pet behaviour training boosts your business
Understanding pet behaviour isn’t just about animal wellbeing – it’s also a smart business decision.
✅Safer work environment
✅Happier pets and fewer incidents
✅Stronger relationships with clients
✅More repeat customers and referrals
✅Opportunities for professional growth
You’re not just a service provider – you become a trusted member of a pet’s extended family.
Online learning platforms like Udemy, Coursera, or the Pet Professional Guild
To round up
Understanding dog behaviour and pet psychology is a must-have skill for today’s pet care providers. It’s what allows you to tailor your services, prevent problems before they arise, and build real trust with animals and their owners.
By paying close attention to behavioural cues and emotional needs, you’ll ensure pets feel safe, respected, and happy in your care – and that’s the best business model of all.
Get Pet Business Insurance from Protectivity
When you’re passionate about working with animals, the last thing you want is to be distracted by insurance worries. With reliable protection in place, you can concentrate on growing your business and enjoying the rewarding parts.
Protectivity’s Pet Business Insurance is designed to support a wide variety of services, covering 14 different pet care activities such as dog walking, pet sitting, and more. You’ll get public liability protection ranging from £1 million up to £10 million, plus up to £10,000 for lost keys and replacement if you need access to a client’s home.
Your policy also includes cover for your equipment, non-negligent incidents, and even extends to close family members. Protectivity’s care, custody and control coverage provides up to £100,000 for pets in your care. Need more protection? You can add employer’s liability and commercial legal expenses for extra peace of mind.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
Every dog is unique and so is their coat. Whether you’re a first-time pet parent or a seasoned dog groomer, understanding how to groom different dog breeds is key to keeping your furry friend healthy, happy, and looking their best. Grooming isn’t just about appearance; it also helps prevent matting, skin issues, and discomfort.
In this guide, we’ll break down the different dog coat types, explore the types of dog grooming, and offer practical advice on how to care for a wide range of breeds.
Understanding different dog coat types
Before diving into grooming tools and techniques, it helps to identify your dog’s coat type. Most dogs fall into one of six main categories:
Smooth coat
Breeds like Beagles, Boxers, and Dobermans have short, close-lying hair that sheds minimally. While they may seem low-maintenance, regular grooming still benefits their skin and coat. A weekly session with a rubber curry brush or grooming mitt will help remove dirt and loose fur, and an occasional bath keeps them fresh.
Double coat
Golden Retrievers, Huskies, and German Shepherds sport a soft, insulating undercoat beneath a protective top layer. This coat type requires a bit more effort, especially during shedding season. Regular brushing using an undercoat rake combined with a slicker brush will help manage the shed and keep the coat healthy.
Wire coat
Terriers like the Airedale or Wire Fox Terrier have coarse, bristly fur that grows in layers and doesn’t shed much. These dogs benefit from hand-stripping or clipping every 4-6 weeks to maintain texture. Routine brushing helps keep their rugged coats tidy and free of debris.
Curly coat
Poodles, Bichon Frises, and similar breeds have dense, curly coats that can mat quickly without consistent care. Frequent brushing and trims every few weeks are essential to keep their coats manageable. These coats often benefit from professional grooming.
Long coat
Breeds such as Shih Tzus, Afghan Hounds, and Maltese have luxurious, flowing hair that tangles easily. Daily brushing is a must, and regular trims help maintain a neat look. A leave-in conditioner can also reduce breakage and ease tangles.
Hairless
Hairless breeds like the Chinese Crested and Xoloitzcuintli need special attention. Their exposed skin must be kept clean and moisturised to avoid irritation. Gentle baths and pet-safe sunscreen for sunny days are part of their care routine.
How often should you groom each coat type?
Not all coats need the same level of care. Below is a quick reference guide to help you determine the ideal grooming frequency based on coat type:
Coat Type
Brushing
Bathing
Professional Grooming
Smooth Coat
Weekly
Monthly
Rarely needed
Double Coat
2–3 times per week
Monthly
Occasionally for deep deshedding
Wire Coat
Weekly
Every 6–8 weeks
Hand-stripping or clipping
Curly Coat
Several times/week
Monthly
Every 4–6 weeks
Long Coat
Daily
Monthly
Every 4–6 weeks
Hairless
N/A
Weekly
Occasional
Types of grooming: tools and techniques
Grooming isn’t just about keeping a dog looking cute. It’s a form of care that covers several aspects of hygiene and comfort. Here are the main components:
Brushing: Removes dirt, loose hair, and prevents mats. It also distributes natural oils for a healthier coat.
Bathing: Depending on coat type and activity, dogs may need a bath anywhere from once a week to once every few months. Always use dog-specific shampoo.
Hair Trimming or Clipping: Essential for long, curly, or wire-haired breeds. It keeps coats manageable and hygienic.
Nail Trimming: Helps avoid painful overgrowth. Most dogs need a trim every 3-6 weeks.
Ear Cleaning: Especially important for floppy-eared breeds to prevent infections.
Teeth Brushing: Ideally done several times per week to maintain dental health.
Grooming also allows pet owners to perform regular health checks. While brushing or bathing, you can check for fleas, ticks, lumps, or signs of skin irritation. Early detection of such issues can prevent more serious health problems down the line.
For those new to dog grooming, investing in a basic grooming kit can make a big difference. A starter kit should include:
A slicker brush
A bristle brush or comb (depending on coat type)
Nail clippers or a grinder
Dog-specific shampoo and conditioner
Grooming scissors or clippers
Cotton pads and pet-safe ear cleanser
Remember, patience and consistency are key. Some dogs may resist grooming initially, but with gentle handling and positive reinforcement, most dogs learn to tolerate, or even enjoy the process.
Grooming needs by breed type
Different dog breeds have their own grooming quirks. Here are some general tips based on coat type:
Short-haired breeds (e.g., Labrador, Pug)
Short coats may seem easy, but they benefit from regular brushing to control shedding and promote skin health. Use a rubber curry brush and give a bath about once a month, depending on activity level.
Long coats require more attention. Daily brushing helps prevent tangles, especially around the ears and legs. Schedule trims every 4-8 weeks and consider using a detangling spray for stubborn knots.
Double-coated breeds (e.g., Akita, Corgi)
These coats shed heavily during seasonal changes. Use a slicker brush combined with an undercoat rake 2-3 times a week to keep shedding under control. Avoid shaving as it can damage their natural insulation.
Curly-coated breeds (e.g., Poodle, Labradoodle)
Curls can hide mats, so it’s best to brush these dogs several times a week. A full groom every 4-6 weeks, including a clip and style, keeps their coat under control.
These coats often require hand-stripping to maintain their texture, though clipping is a common alternative. Brush regularly and strip or clip every month or two.
Hairless breeds (e.g., American Hairless Terrier)
Bathing and moisturising are essential to avoid dry or irritated skin. These breeds also need sun protection when outside.
Certain mixed breeds can have a blend of coat types, making grooming a bit more unpredictable. For these dogs, it’s often best to assess their coat characteristics individually and tailor the grooming routine accordingly.
Seasonal Grooming Tips
Just like humans, dogs feel the effects of changing seasons, and their grooming routines should adapt accordingly. Understanding how to manage a dog’s coat through the year can help keep them comfortable and healthy.
Spring
Spring is a peak shedding season, especially for double-coated breeds. Increase brushing frequency to help remove loose undercoat and prevent mats. This is also a good time for a deep clean after a muddy winter.
Summer
In warmer months, dogs can overheat more easily. While it might be tempting to shave their coat, this can sometimes do more harm than good, especially for double-coated breeds, as their fur provides natural insulation. Instead, brush regularly to remove excess fur and keep the coat breathable. Use pet-safe sunscreen for dogs with thin or hairless coats.
Autumn
Like spring, autumn is another shedding season. Regular brushing with a slicker brush or undercoat rake will help manage the transition and reduce hair around the house.
Winter
Winter calls for maintaining the integrity of a dog’s coat, not cutting it too short. Paws are particularly vulnerable, road salt and icy conditions can crack pads or cause discomfort. Consider using paw balm and trimming hair between the pads to reduce ice buildup.
In what order should you groom a dog?
Following a set order makes grooming smoother for both you and your dog:
Start with a thorough brush to remove any tangles and debris
Clean ears and wipe eyes with pet-safe products
Trim nails while they’re dry for best results
Bathe your dog, using lukewarm water and appropriate shampoo
Dry completely with a towel and, if tolerated, a low-heat dryer
Trim or clip fur, particularly around sensitive areas
Finish with dental care – brushing teeth and rewarding your pup for their patience
A pro tip: always reward a dog with treats or affection after each step to build positive associations. Over time, this can make even the most anxious dog more cooperative during grooming sessions.
What is the hardest breed to groom?
Some breeds are known for their high-maintenance grooming routines. Here are a few that often top the list:
Poodles: Their dense, curly coats require frequent professional grooming.
Afghan Hounds: With their long, flowing hair, daily brushing is non-negotiable.
Komondors: Their distinctive corded coats take time and skill to maintain.
Old English Sheepdogs: Their thick coats can mat easily if not brushed often.
Bichon Frise: Regular shaping and trimming is essential to keep them looking their best.
These breeds often benefit from a mix of at-home care and professional grooming visits.
Additionally, dogs with behavioural challenges or anxiety may be more difficult to groom regardless of their coat type. In such cases, professional groomers trained in handling sensitive dogs, or even veterinary groomers, can be a great resource.
Common Grooming Mistakes to Avoid
Even well-meaning owners can make grooming errors that may cause discomfort or health issues for their dog. Here are some of the most common mistakes—and how to avoid them:
Shaving a Double-Coated Breed
Double-coated dogs like Huskies and Golden Retrievers should never be shaved unless medically necessary. Their coat helps regulate temperature and protects them from sunburn.
Cutting Nails Too Short
Accidentally clipping into the “quick” (the blood vessel in the nail) is painful and can make dogs fearful of future trims. Use proper nail clippers and trim small amounts at a time. For dark nails, a grinder may provide better control.
Using Human Shampoo
Human shampoos can throw off a dog’s skin pH and cause irritation. Always use dog-specific products designed to be gentle and non-toxic.
Bathing Without Brushing
If a dog’s coat is matted and then gets wet, those mats can tighten and worsen. Always brush thoroughly before bathing.
Ignoring Ears and Teeth
These are often overlooked but are essential to grooming. Dirty ears can lead to painful infections, and poor dental hygiene can cause bad breath and health problems.
Secure your Dog Grooming Business Insurance from Protectivity
At Protectivity, we offer tailored and budget-friendly dog grooming insurance designed to meet the needs of professionals at any stage of their career. Whether you’re just launching your grooming business or have years of experience, our comprehensive cover keeps you protected.
Our Dog Grooming Insurance include Public Liability insurance to safeguard against injury or property damage claims, up to £100,000 in Care, Custody and Control cover if a dog in your care becomes ill or injured, and up to £30,000 worth of cover for your essential grooming equipment.
With flexible payment options, our insurance gives you peace of mind so you can focus on delivering top-quality grooming without worrying about unexpected costs from accidents or mistakes.
We also offer multi-activity cover, allowing you to combine dog grooming insurance with protection for dog walking, pet sitting, pet taxi services, and more, all under one policy.
Grooming a dog is more than just keeping them looking good, it’s a vital part of their overall health and comfort. By learning about the different types of dog coats and how each one should be cared for, you can tailor your routine to suit your pup’s needs.
So the next time you’re wondering “How to groom dog breeds?” or “In what order should you groom a dog?”, refer back to this guide. With the right knowledge, tools, and approach, grooming can be a positive and bonding experience for both of you.
Happy grooming!
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
Britain’s beloved dogs are feeling the pinch – and so are their owners. With “dogflation”, the inflation rate of dog-related expense, from Dogs Trust, hitting 9% in early 2024 (more than double the general UK inflation rate of 4%), caring for a canine has become a serious financial commitment affecting professionals and pet owners alike.
Dog ownership in the UK has boomed, with about one-third of households now owning a dog. But between 2020 and 2024, the cost of keeping a canine companion has surged due to pandemic-era demand, inflationary pressures, and rising business overheads.
Caring for a dog now costs the average owner around £850 per year (for a medium sized dog), pushing the estimated lifetime cost of a large dog to over £15,700.
Below, we break down the rising costs in two key areas: (1) Professional dog handler services (grooming, walking, training, sitting, boarding) and (2) Costs borne by owners (veterinary care, insurance, food, dog care services etc.), followed by a look at regional cost differences across the UK.
Rising costs for professional dog services
Increase business overheads
From dog walkers to boarding kennel operators, professionals across the UK have seen sharp rises in operational costs – often with little room to absorb them.
Energy bills Energy costs have been another major concern. Grooming salons, doggy daycares, and boarding kennels all rely heavily on gas and electricity. By late 2022, UK energy prices had surged, with gas rising by around 129% and electricity by 66% compared to 2020 levels. Although prices have moderated somewhat by 2024, they remain higher than pre-2022 levels and are still vulnerable to global market shifts.
Rebecca Duguid from Premier Dog Grooming shares how these increases have directly impacted pricing: “Rising energy bills are a constant battle for our business. We’ve had to implement a small price increase each year for the last 3–4 years just to keep up with the soaring costs—without any help, relief or funding from energy companies or government schemes.”
To combat this, some businesses have invested in energy-saving upgrades. Rebecca explains: “We’ve switched from an electric shower and stainless-steel bath to a hydrobath system, which saves both water and energy. We’ve also upgraded all lighting to energy-efficient LED lights with motion sensors. We do everything we can to be energy efficient while still operating a busy commercial salon.”
Labour and wages For dog care businesses that employ staff, such as daycares, grooming salons, or kennels, rising wages have been another significant factor. The National Minimum Wage rose to £11.44/hour in April 2025. For staff-heavy businesses, this has meant substantially higher payroll costs.
Rebecca comments: “With the recent rise in minimum wage, staff payroll has become our biggest business expense. We now have to work harder to cover these costs or reduce staff hours to keep the business cost-effective—which, of course, can limit availability and impact our overall earnings.”
Equipment and supplies Costs for shampoo, clippers, and training equipment have all risen. Higher expectations from clients have also pushed professionals to invest in better-quality (and often imported) tools.
Rebecca elaborates: “We’ve seen clear increases in the cost of tools, products and equipment. That said, we choose to use high-end, top-quality products because we’re committed to offering premium services to our clientele. These costs are expected and absorbed as part of maintaining our standards.”
And it’s not just tools—expectations have driven further investment: “Our clients know we provide a high-quality, professional service, and they trust us to use the best products and tools. We constantly invest in training and qualifications to ensure we’re giving the best care possible. Clients appreciate that, and our social media helps keep them informed about the value they’re receiving—our pricing reflects that quality.”
Insurance & licensing While some businesses feel regulatory costs are a financial burden, others see them as a standard part of operating.
Rebecca’s take: “These are essential costs when running a pet care business. We don’t see them as a large burden—we simply couldn’t operate legally without them. Our insurance through Protectivity has been reliable for eight years and remains reasonably priced.”
General perception of costs Rising backend expenses—energy, wages, equipment—naturally influence service pricing. But do clients understand this?
Rebecca believes many do: “From what our clients say, they absolutely understand how tough it is to run a pet business in today’s climate. Everyone is feeling the cost-of-living increases—not just in dog grooming. Our prices may not suit everyone’s budget now, and we accept that. Every pet owner has different needs, and there’s a groomer for every client. We are so grateful for the loyalty our clients continue to show us year after year.”
Liability and claims risks
Running a professional dog care business comes with a host of legal and financial responsibilities. From licensing requirements to insurance coverage, the risks associated with dog handling are significant – and getting it wrong can have costly consequences.
Insurance and claim trends
Professional dog carers are legally and ethically expected to hold appropriate insurance, including public liability, pet business insurance. As with most sectors, premiums have risen with inflation, and these higher costs often result in increased prices for customers.
Claims research from Protectivity in 2023–2024
Key findings
Dog care activities with the most claims.
Highest paying claims.
The most common incidents leading to claims.
Our claims data shows the dog care activities with the highest volume of insurance claims were:
Dog walking – 39%
Dog grooming – 27%
Boarding and kennels – 10%
Dog sitting – 7%
Dog training and behaviourists – 2%
Other activities – 15%
Although dog walking had the highest number of claims overall, largely due to its frequency and the risks associated with public spaces, dog boarding and grooming led to the most expensive claims, with the highest grooming-related claim exceeding £12,000 during this period.
Common incidents leading to claims
Injuries from fights or other dogs – Many claims involve dogs being bitten or injured during interactions with other dogs, particularly in boarding, daycare, or walking scenarios. These often result in high vet bills and liability costs.
Ingestion of dangerous substances or items – Dogs frequently consume harmful or foreign items—such as grapes, chocolate, onions, sticks, or even clothing—which can require induced vomiting or emergency care. These incidents are common in sitting, boarding, and walking settings.
Accidental injuries during walks or play – Claims include broken legs, fractures, and cuts from barbed wire, sticks, or fences—mostly occurring during outdoor walks or exercise. These can be sudden, costly, and difficult to prevent without proper control.
Grooming injuries – A significant volume of claims stems from accidental cuts during grooming. These range from nicks to more serious lacerations affecting ears, tongues, paws, and other sensitive areas.
Lost or escaped dogs – Dogs escaping through unsecured gates, doors, or fields can lead to claims involving search efforts and subsequent accidents that result in costly vet bills.
Personal accidents to handlers – Handlers themselves are at risk, with claims involving dislocated shoulders, broken bones, or surgeries due to being pulled by dogs. These often result in time off work and loss of earnings.
Property damage – Incidents also include broken phones, damaged grooming equipment, lost keys, and destruction of client property, adding to overall claims volume.
Claims research shows that the highest-cost claims typically involve severe accidents, especially dog-on-dog injuries and ingestion of harmful items, where vet bills can run into the tens of thousands. These are not only expensive but also emotionally distressing for all involved.
Most claims fall under Care, Custody, and Control (CCC) liability, where the handler is responsible for the dog’s welfare and actions. A recurring theme is poor hazard control, including unsecured environments (e.g., open gates, off-lead dogs, or barbed wire) and grooming areas lacking proper safety measures. These incidents are largely human error, including walking dogs off-lead without consent or leaving access points unsecured.
By being aware of these high-risk scenarios and proactively putting controls and protocols in place, dog care professionals can reduce the likelihood of costly incidents, protecting both their business and the dogs in their care.
Legal and regulatory responsibilities
Dog care professionals must of course operate within the law, and non-compliance can lead to serious financial penalties. Further to this, failing to be properly regulated or licensed can invalidate insurance policies, leaving businesses exposed in the event of a claim. Whilst not officially regulated there are dog walking laws and dog grooming laws that dog care professionals will need to follow.
Key penalties under the Control of Dogs Order 1992 include:
Transporting dogs without proper restraint: up to £5,000
Allowing dogs in public without a collar and ID tag: up to £5,000
Dogs dangerously out of control in public: up to £5,000
Failing to pick up dog fouling in public areas: £100–£1,000
Some local authorities have also significantly raised licensing fees, for example, a council in North Yorkshire reportedly increased dog boarding licence fees by 500%, adding to the financial strain on small businesses.
Rising costs for dog owners
Dog owners across the UK are really starting to feel the pressure, with nearly every part of pet care becoming more expensive between 2022 and 2024. From vet bills and insurance premiums to food, grooming, and everyday supplies, the costs of keeping a dog have noticeably gone up.
Recent data shows that 90% of owners say pet ownership has become more expensive, and over a quarter (26%) admit the rising cost of living is directly impacting how they care for their pets. In response, around 35% of owners have adjusted manage costs, whether that means cutting back on personal luxuries, tightening household spending, or rethinking how they access pet services. Even the hidden or unexpected costs of owning a dog are becoming harder for many to absorb.
Veterinary care
Veterinary costs have risen sharply in recent years, with prices increasing faster than many other services – including private healthcare for humans. As of February 2024, inflation for veterinary services was running at 10.7%, compared to the general UK inflation rate of 3.8%. This followed a peak of 13.1% in June 2023 for pet services overall, even as broader inflation was beginning to ease.
Routine treatments haven’t been spared. The average cost of annual booster injections climbed from £41.78 in January 2020 to £62 by February 2024, a 48.4% increase, more than double the rate of general inflation. Prices now vary widely too, ranging from £23 to £107 depending on the provider.
More complex care is even harder on the wallet. Procedures like cruciate ligament repair can set owners back £3,000 to £5,000, while surgeries for fractures or internal issues often cost thousands. Diagnostic tools such as MRI scans have also become more expensive, partly due to rising overheads at veterinary practices and the high-tech equipment involved.
Pet Insurance
As a consequence of rising vet bills pet owners feel obligated to invest in pet insurance, often opting for lifetime cover. However, many may not appreciate that making a claim leads to higher premiums later on.
Insurance premiums for pet insurance rose by 4% in 2023, averaging £389/year. Premiums reflect higher vet costs and an increase in claims. Older dogs and certain breeds saw steeper hikes. Some insurers also raised excess fees. Insurers processed 1.8 million claims in 2023, the highest on record.
Food and pet supplies
Pet food prices jumped, with inflation peaking at 15% in 2023. Feeding costs have climbed due to supply issues and ingredient costs. Premium brands also rose more sharply. In some cases, owners have turned to cheaper alternatives or food banks.
Unexpected costs
It’s not just the obvious expenses catching dog owners off guard. While it only applies to some, post-Brexit pet travel to the EU now requires documentation that adds over £100 per trip.
However, more common for some, dog behavioural issues post-lockdown also prompted expensive training. Some owners faced legal liability or insurance needs due to behavioural incidents.
Rehoming pressures
Sadly, the financial strain has led to a spike in people giving up their pets. In 2023, Dogs Trust received more than 45,000 handover requests, more than double the number in 2022. The most common reason? Owners simply couldn’t afford to keep their dogs. In response, charities have stepped in, expanding support through pet food banks, low-cost vet clinics, and behaviour support services.
Regional cost differences
The amount dog owners pay for care services across the UK can vary quite a bit depending on where they live. In London, for example, prices are at the higher end of the scale. Dog day care costs between £50 and £60 per day, and overnight boarding can be as much as £70. A full grooming session in the capital might set owners back up to £150. These high prices reflect not only strong demand but also the higher overheads that come with running a business in a busy, expensive city, things like rent, wages, and limited-service availability.
In other major cities like Manchester, Bristol, and Southampton, prices are a little more moderate, but still far from cheap. In Manchester, daycare typically costs £30 to £35 per day, while boarding tends to be around £28 to £32 per night. Dog grooming costs in these areas usually comes in at about £50. Owners in these regions might have access to a broader range of price points, as local providers try to strike a balance between affordability and rising operational expenses, such as fuel, utilities, and staffing.
Head further into Scotland and Wales, in cities like Edinburgh or Cardiff, and you’ll generally find slightly lower prices. Daycare can start from around £25, and grooming averages closer to £45. But even at these lower price points, costs still reflect ongoing inflation and the unique challenges of running pet care services in less densely populated areas, like longer travel routes and fewer clients per day.
In the end, what businesses charge comes down to a mix of local demand, cost of living, and competition. For dog owners, that means weighing up not just the price tag, but also availability, reliability, and the quality of care when choosing the right service for their pet.
Demand remains strong regardless or price rises
Despite the mounting financial pressures across the dog care industry, one fact stands out: demand hasn’t declined. The UK’s dog population continues to grow, and for both pet owners and professionals, the bond between people and their pets remains a powerful force that often outweighs economic concerns.
For pet care businesses, rising costs across fuel, wages, energy, insurance, and licensing have made price increases unavoidable. But crucially, many of these services exhibit what economists call “inelastic demand” – meaning that even when prices rise, usage stays relatively stable. This is especially true among working households who depend on reliable dog walking, grooming, sitting, or daycare services to balance their routines.
In London, for example, dog daycare is in such high demand that some owners continue to pay for their dog’s place even while their pet is recovering from surgery, simply to avoid losing the spot.
Still, the resilience of this sector is clear. With 25% of dog owners using grooming services monthly, and a growing reliance on walkers and sitters, dog care has become deeply embedded in modern life. While both professionals and owners would welcome greater cost stability, the strength of demand continues to carry the sector forward – even in the face of rising prices.
At Protectivity, we understand the unique risks that come with working in the dog care industry. Whether you’re out dog walking for your clients, running a grooming salon, or offering dog training sessions, our dog-specific insurance provides essential protection tailored to your profession. With 14 dog-related activities covered you’re protected as your business grows.
Our pet business insurance includes Public Liability as standard, with flexible cover levels to suit your business size and services. You can also tailor your policy with optional extras like Care, Custody & Control, Equipment Cover, and Loss of Key Cover.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
Are you barking mad about dogs? Dream of spending your days surrounded by wagging tails and muddy paws? The good news is there are loads of pawsibilities when it comes to turning that love into a career – whether you’re just starting out or already sniffing around for your next opportunity.
This guide is for anyone who wants to work with dogs, from school leavers looking for flexible entry-level roles, to aspiring entrepreneurs and those ready to commit to long-term careers in canine care. We’ve covered the everyday jobs that can get you earning straight away, professional paths that need training, and even some unexpected career ideas for those thinking outside the (treat) box.
So, if you’re chasing your first job, planning a full-time pet care path, or dreaming up the next big dog brand, this guide will help you dig into the options and get your tail wagging.
Everyday dog careers (No formal qualifications needed)
If you’re looking for your first step into working with dogs, this section is for you. Whether you want to make some extra cash while studying, explore a flexible side hustle, or dip your paws into the world of animal care, there are plenty of easy-entry roles that don’t require formal qualifications—just a love of dogs and a wag-tastic work ethic!
1. Dog Walker
What it involves: As a dog walker, you take pups out for their daily exercise while their humans are busy. You might walk one dog at a time or a small group, and you’ll need to be confident handling dogs of all shapes and sizes.
How to get started: No formal qualifications needed, just a love for dogs, reliability, and plenty of energy! It helps to get some experience with different breeds—start by walking neighbours’ dogs or volunteering at a shelter. Once you feel confident, you can set up your own service or join platforms like Rover or Tailster.
Starting salary: £10-£15 per hour. Walking multiple dogs can increase your earnings.
2. Pet Sitter
What it involves: Looking after dogs in your own home or staying in the owner’s home while they’re away. Duties include feeding, walking, cuddling, and keeping them safe and happy.
How to get started: Word-of-mouth, flyers in your neighbourhood, or joining online platforms like Pawshake or TrustedHousesitters can help you get your paw in the door. A pet first aid course is a bonus.
Starting salary: £20-£50 per day, depending on location and whether it’s overnight.
3. Dog Daycare Assistant
What it involves: Working at a doggy daycare centre, helping supervise playtime, feeding, cleaning up (yes, poo bags included!), and making sure all the pups get along.
How to get started: No formal training required, though a love for dogs and a strong sense of responsibility is essential. Ask local daycares if they’re hiring assistants or offering trial days.
Starting salary: Around £18,000 per year.
4. Kennel Worker
What it involves: Caring for dogs staying at boarding kennels—feeding, cleaning kennels, exercising, and giving medication if needed. It’s physically demanding but super rewarding.
How to get started: Look for local kennels offering weekend or part-time roles. Some employers might support you in gaining qualifications like Animal Care Level 2.
Starting salary: Around £17,000 – £18,000 per year.
Professional dog careers (may require training or qualifications)
If you’re ready to commit to a long-term career working with dogs and you’re happy to invest time (and maybe a bit of money) into training, this section is for you. These roles tend to be more specialised, often requiring qualifications or hands-on experience—but the rewards (and wagging tails) can be well worth it.
Chances are, you already have some experience working with dogs and want to take things to the next level.
1. Dog Groomer
What it involves: Keeping pups looking perfect by washing, brushing, clipping, and trimming their coats. It also includes cleaning ears, trimming nails, and dealing with the occasional muddy mutt. Specialising could see you working at major dog shows or giving a dog make-over to join a wedding.
How to get started: You can start as an assistant to a groomer or take a course through providers like City & Guilds. Apprenticeships are also an option.
Starting salary: £18,000 – £20,000. Experienced groomers can earn much more, especially if self-employed.
2. Dog Trainer/Behaviourist
What it involves: Teaching dogs (and their owners!) how to behave through positive reinforcement and structured sessions. Behaviourists focus on deeper issues like anxiety or aggression.
How to get started: Volunteer with training schools or shelters and take courses in dog behaviour (such as those from the IMDT or APDT UK). A degree in animal behaviour is a plus for behaviourist roles.
Starting salary: Dog trainers: £20,000. Behaviourists: £25,000+, depending on experience and qualifications.
3. Veterinary Nurse (Specialising in Dogs)
What it involves: Assisting vets during treatments and surgeries, caring for animals pre- and post-op, and supporting dog owners with advice. Specialising as a vet nurse can see you take on more responsibility etc.
How to get started: You’ll need to study a Level 3 Diploma in Veterinary Nursing and work in a registered training practice.
Starting salary: £20,000 – £25,000.
4. Animal Welfare Officer (RSPCA etc.)
What it involves: Investigating reports of animal cruelty or neglect, rescuing dogs in need, and working with communities to promote animal welfare.
How to get started: A qualification in animal care or experience in a shelter is usually required. Roles with the RSPCA and similar groups may involve further training.
Starting salary: £22,000 – £25,000.
Unusual (but Fur-tastic) Dog Careers
Fancy something a little different? These careers are perfect if you’re looking to combine your love of dogs with other interests or skills—like photography, therapy, or even tech. They’re often more specialised and might require some extra training, but if you’re thinking ahead or dreaming big, these could be your next adventure.
You’ll likely need some experience under your collar first, but if you’re eager to explore less traditional routes, this is where it gets really exciting!
1. Canine Hydrotherapist
What it involves: Helping dogs recover from injury or surgery through water-based therapy. It’s great for arthritis, hip dysplasia, or just gentle exercise.
How to get started: Take a Level 3 Diploma in Small Animal Hydrotherapy and find work in a rehab clinic.
Starting salary: £21,000 – £25,000.
2. Dog Photographer
What it involves: Snapping beautiful, cheeky or dramatic portraits of pooches. You could work at events, offer private sessions, or sell your photos online.
How to get started: No formal training needed, but good camera skills and a dog-friendly attitude are a must. Build a portfolio and share it online.
Starting salary: Freelance: salary varies. Many charge £50-£100 per session to start.
3. Service dog trainer
What it involves: Training dogs to assist people with visual impairments, PTSD, autism, or mobility issues. It’s life-changing work.
How to get started: Organisations like Guide Dogs UK offer training programmes. Some require experience or animal-related qualifications.
Starting salary: £21,000 – £24,000.
4. Scent detection dog handler
What it involves: Working with dogs trained to detect drugs, explosives, missing persons, or even medical conditions.
How to get started: Apply for roles through the police, airports, or private companies. Training is usually provided on the job.
Starting salary: £20,000+, rising with experience.
5. Canine Massage Therapist
What it involves: Giving dogs massages to ease muscle pain, stress, or injury. Yes, it’s a real thing—and dogs love it!
How to get started: Take a course in canine massage (there are several certified in the UK) and get insurance.
Starting salary: £20-£50 per session.
Entrepreneurial ideas working with dogs
If you’re the kind of person who dreams big and barks louder, then why not build your own dog-focused business? There’s a booming market for pet products, services, and content—so if you’ve got the passion and a bit of hustle, you could turn your love of dogs into a thriving brand.
Start a Dog Accessories Brand
From handmade collars and leads to dog treats, natural shampoos, or pup-friendly fashion—there are endless opportunities. People LOVE to spoil their dogs.
Example:Fetch Club London is a UK-based luxury dog accessory brand that exploded in popularity thanks to their chic Instagram presence and cruelty-free focus.
Become a Dog Influencer (or Manage One!)
Yes, dogs are internet celebs now. Platforms like TikTok and Instagram are full of pups doing tricks, testing toys, or just being adorable.
Example:@pablo.the.pup is a cockapoo from the UK with over 400k followers on TikTok. His humans now sell branded merch and partner with pet brands.
Start a Dog Blog, YouTube Channel or Podcast
You could review products, share training tips, or vlog your daily life with your dog. You can also interview other pet professionals and build a following.
Example:The Dogvine is a London-based blog that covers dog-friendly events, venues, and lifestyle tips. It’s become a go-to source for city dog lovers.
Create a Pet-Focused App or Platform
Apps for dog-walking bookings, dog park finders, or even canine social media are hot right now. Got a techie streak? Bring your ideas to life.
Example:Barkr (UK-based app) connects pet owners with trusted local dog walkers and sitters, making it easier to find last-minute help.
With a mix of creativity, consistency, and canine charm, you can absolutely turn your dog obsession into a brand. Whether you’re crafting treats in your kitchen or going viral on TikTok, there are plenty of tail-wagging ways to make money on your own terms.
How much can I earn working with dogs?
Job
Starting Salary
Dog Walker
£10-£15/hour
Pet Sitter/Dog Boarder
£20-£50/day
Dog Daycare Assistant
£18,000/year
Kennel Worker
£17,000-£18,000/year
Dog Groomer
£18,000-£20,000/year
Dog Trainer
£20,000/year
Behaviourist
£25,000+/year
Veterinary Nurse
£20,000-£25,000/year
Animal Welfare Officer
£22,000-£25,000/year
Canine Hydrotherapist
£21,000-£25,000/year
Dog Photographer
£50-£100+/session
Service Dog Trainer
£21,000-£24,000/year
Scent Detection Dog Handler
£20,000+/year
Canine Massage Therapist
£20-£50/session
Salaries vary depending on location, experience, and whether you’re self-employed or working for someone else. Some roles, like dog grooming or training, can be extremely lucrative once you build up a loyal customer base.
Final Woof
Whether you want to work part-time as a walker or dream of becoming a top-tier behaviourist, there’s a dog-friendly career out there for you. With a bit of passion, patience, and maybe a few muddy pawprints along the way, you can absolutely build a fulfilling career around your love for dogs.
So, grab your lead, throw on your walking shoes, and start exploring the pawsome world of dog careers!
Get Pet Business Insurance from Protectivity
You might decide to work as a dog walker or pet sitter to support your studies or before you work out what to do next. Alternatively, you could find this is the career for you and start up your own business, either way having insurance is essential.
Protectivity’s Pet Business Insurance covers 14 different activities including insurance for dog walkers, pet sitters and more for a broad range of services in the sector. Offering public liability with between £1 million and £10 million of cover and key cover up to £10,000 for new keys and locks, if you enter a client’s property to walk their dogs.
Also included is equipment cover, non-negligent cover, and a close family extension and our care, custody and control cover provides up to £100,000 worth of cover for animals in your care. For additional extras choose Employers’ Liability and commercial legal expenses.
Find out more about our comprehensive pet business cover and get a quote today.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
There is no doubt that the UK is a nation of dog lovers, with some breeds standing out as favourites, but what’s the most popular dog breed in the UK? According to YouGov’s popularity rankings, the most popular breeds of dog in the UK have earned their place due to a mix of temperament, versatility, and appeal. Whether it’s the loyal Labrador, the intelligent Border Collie, or the energetic Jack Russell, these breeds resonate with owners for their companionship, working ability, or family-friendly nature. Understanding why these breeds top the list can help pet owners choose the perfect companion and offer valuable insights for pet-related businesses looking to cater to the nation’s most-loved dogs.
So, let’s take a look at the most popular dog breeds in the UK:
Labrador
The UK’s favourite dog breed for years, Labradors are intelligent, friendly, and full of energy. They make excellent family pets and are widely used as guide and service dogs due to their trainability.
Cockapoo
This adorable crossbreed between a Cocker Spaniel and a Poodle is loved for its affectionate nature and hypoallergenic coat. Cockapoos are playful, intelligent, and great companions for families and singles alike.
French Bulldog
With their signature ears and charming personalities, French Bulldogs are one of the most popular small breeds in the UK. They require minimal exercise and love human attention, making them ideal for city living.
Cocker Spaniel
Known for their silky ears and wagging tails, Cocker Spaniels are friendly and energetic dogs that love outdoor adventures. They are great family pets and are often used as working dogs due to their excellent sense of smell.
Dachshund
Affectionately called “sausage dogs,” Dachshunds are small but full of personality. They are loyal, brave, and sometimes a little stubborn. Their short legs and long bodies make them stand out in a crowd.
Golden Retriever
Loyal, loving, and always eager to please, Golden Retrievers are perfect family pets. Their intelligence and friendly nature also make them great therapy and assistance dogs.
Jack Russell Terrier
Small but fearless, Jack Russell’s are full of energy and have a big personality. They are highly intelligent and require lots of mental and physical stimulation, making them a great choice for active owners.
English Springer Spaniel
Springer Spaniels are known for their boundless energy and affectionate nature. Originally bred as gun dogs, they love outdoor activities and are a great choice for adventurous owners.
Chihuahua
The smallest breed on the list, Chihuahuas have a huge personality despite their tiny size. They are fiercely loyal to their owners and can be surprisingly confident and sassy!
German Shepherd
A highly intelligent and versatile breed, German Shepherds are often used as police, military, and service dogs. They are loyal, protective, and great family pets when properly trained and socialised.
Each of these breeds has its own unique charm, making them favourites across the UK. Whether you’re looking for a playful companion or a loyal protector, there’s a breed to suit every lifestyle and budget! Why not also check out our blog on cheap and expensive dog breeds in the UK before making a final call!
Get Pet Business Insurance from Protectivity
Whether you’re a dog walker, a dog trainer, dog groomer or any other pet business professional, our Pet Business Insurance provides you with the cover you may need in the event of an unfortunate accident or incident.
Our cover offers you essential protection including Public Liability, Loss of Keys, Equipment cover and much more. Not to mention our policy can cover you for up to 14 different pet care activities all under one policy.
To find out more, head to our website and get a quote today.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.
Dog grooming has evolved far beyond the basics of a quick wash and trim. It’s now a vibrant mix of artistry, innovation, and specialised care that meets the growing demands of modern pet parents. Today’s dog owners aren’t just looking for a tidy coat – they’re after Instagram-worthy styles, eco-conscious services, and solutions tailored to their pet’s unique needs.
For groomers, staying on top of the latest trends isn’t just about being fashionable – it’s about thriving in an industry where creativity and customer satisfaction are king. Whether it’s creating a picture-perfect teddy bear trim, using eco-friendly products, or offering mobile services that bring grooming to the doorstep, these trends reflect a booming pet care market where owners want the best for their furry friends.
What’s more, UK pet parents are increasingly viewing grooming as an essential part of their dog’s overall well-being. From wellness-focused treatments that soothe sensitive skin to low-maintenance styles that fit busy lifestyles, the expectations have never been higher. For groomers, this shift offers exciting opportunities to expand your skills, boost your business, and stand out in a competitive market.
Whether you’re a seasoned pro looking to shake things up or just getting started in the grooming world, this guide covers everything you need to know about the top trends shaping dog grooming today. Let’s explore the styles, techniques, and services that are transforming the grooming game in the UK.
1. Asian Fusion Grooming
Ever wondered why certain dog styles look like they’ve leapt out of a kawaii cartoon? That’s Asian Fusion grooming for you – a style born from Japan and Korea that’s all about making dogs look unbelievably cute. Think rounded faces, fluffy legs, and that iconic teddy bear look.
This style works wonders for smaller breeds like Poodles, Shih Tzus, and Bichons. The key to nailing it? Precision. You’ll need sharp round scissors and a good eye for symmetry. Clients love it because it gives their pups a playful, youthful vibe – and who doesn’t want that?
2. Eco-friendly grooming – For the planet-loving pooch
Sustainability is the buzzword of the decade, and grooming is no exception. More and more pet parents are choosing eco-friendly products for their four-legged friends, and they expect their groomer to do the same. From biodegradable shampoos to water-saving techniques, going green is good for business and the environment.
To start, swap out single-use plastic tools for sustainable alternatives, like bamboo brushes. And don’t forget to highlight your eco-friendly approach in your marketing – nothing says “premium service” like showing you care about the planet.
3. Mobile grooming – On the go and in demand
Mobile grooming is the perfect solution for busy dog owners (which, let’s face it, is most of them). Instead of making a trek to the salon, clients get their dogs pampered right on their doorstep. It’s a win-win: no car rides for nervous pups and no salon overheads for you.
If you’re thinking of going mobile, a fully equipped van is a must. Make sure it’s kitted out with everything you’d find in a traditional salon, from wash stations to dryers. Flexibility is your biggest selling point, so offer services at times that suit your clients – evenings and weekends will be a big hit.
4. Online grooming tutorials and workshops
Thanks to lockdowns, online learning has skyrocketed – and grooming is no exception. Virtual grooming classes are a great way to connect with clients and create an extra revenue stream. Whether it’s teaching owners how to manage their dog’s coat between appointments or showing them the basics of trimming, there’s a big market for online workshops.
You could start with beginner-friendly classes, like “How to Tackle Tangles,” and expand into breed-specific tutorials. Offer live Q&A sessions to engage your audience, and you’ll soon build a loyal online following.
5. Dog colouring – For a splash of fun
Want to make a statement? Dog colouring is the ultimate way to turn heads. From subtle ombre to bold streaks, there’s a style to suit every pooch. The key here is using pet-safe, non-toxic dyes and being mindful of the dog’s comfort.
Whether it’s a rainbow tail or a seasonal look for Halloween, dog colouring is an Instagram dream. But remember, less is often more – a small pop of colour can be just as impactful as an all-over transformation.
6. Hand stripping
Hand stripping might sound a bit old-school, but it’s an essential skill for groomers working with breeds like Terriers and Spaniels. This technique removes dead hair by hand, keeping the coat’s natural texture intact and ensuring the dog looks its best.
It’s a time-consuming process, but it’s worth it for dogs that compete in shows or owners who want to maintain breed standards. If you haven’t mastered it yet, it’s a skill worth investing in – especially if you want to stand out as a specialist.
7. Low maintenance grooming
Not every dog owner has time to brush and fluff their pup every day. Enter low maintenance grooming – styles that look great with minimal effort. Short cuts and clean, simple lines are key here. It’s all about practicality, but that doesn’t mean sacrificing style.
This trend is especially popular with working professionals and families who want their dogs to look smart without constant upkeep. Offer tailored advice on how to keep coats manageable, and you’ll win loyal clients in no time.
8. Creative grooming
If you love pushing the boundaries of your skills, creative grooming is where it’s at. Think sculpting fur into shapes, carving patterns, and even themed designs (like turning a dog into a lion or a panda). It’s not for the faint-hearted, but the results can be absolutely jaw-dropping.
Perfect for competitions or special occasions, creative grooming is an art form that lets you show off your personality. Just remember comfort comes first. Not every dog is suited to elaborate styles, so always work with the animal’s wellbeing in mind.
9. Wellness-focused grooming
Grooming isn’t just about appearances – it’s about keeping dogs healthy too. Wellness-focused services, like skin treatments, aromatherapy baths, and stress-free handling techniques, are a fantastic way to set yourself apart.
Older dogs, in particular, can benefit from gentle grooming that takes their joints and mobility into account. Highlighting your expertise in canine care will build trust with clients and keep their pups coming back for more.
10. Breed-specific grooming
One size doesn’t fit all in dog grooming, and breed-specific grooming is making a strong comeback as owners look to maintain the unique appearance of their beloved breeds. This trend focuses on tailoring grooming techniques to match the traditional standards and characteristics of different dog breeds, ensuring each pup looks its absolute best.
From the luxurious mane of a Poodle to the wiry coat of a Border Terrier, breed-specific grooming combines artistry with knowledge of breed anatomy and coat types. It’s particularly appealing to show dog owners and those who take pride in their pup’s pedigree.
For groomers, mastering breed-specific cuts can set you apart as an expert in your field. It’s also an opportunity to educate your clients on the importance of proper coat care and how it ties into their dog’s overall health and comfort. Offering this service signals professionalism and a commitment to preserving the unique traits that make each breed special – something discerning dog owners will absolutely love.
Marketing your grooming business
You could offer the best grooming services in the world, but if no one knows about them, what’s the point? Social media is your best friend here – post before-and-after photos, share grooming tips, and showcase your creative styles. Platforms like Instagram and TikTok are perfect for showing off your skills to a wide audience.
You can also partner with local pet shops or vets to expand your reach. And don’t forget to reward your loyal clients – referral discounts and loyalty schemes go a long way.
Dog grooming is more exciting than ever, with new trends and techniques popping up all the time. From offering eco-friendly services, perfecting Asian Fusion styles, or jumping on the mobile grooming bandwagon, there’s plenty of opportunity to grow your business and wow your clients. What’s your favourite grooming trend?
Get Dog Grooming Insurance from Protectivity
Protectivity provides comprehensive, affordable dog grooming insurance for professionals just like you, whether you’re just starting out or have years of experience. Our policies encompass Public Liability that covers injuries or property damage; Care, Custody and Control cover of up to £100,000 in case a dog gets ill or injured, and up to £30,000 of specialist cover for your equipment.
With our insurance, available through flexible payment plans, you can groom dogs with confidence that an accidental error won’t hit you in the pocket.
We cover all kinds of pet businesses so you can offer multiple activities under one policy such as insurance for dog walkers, pet sitters, mobile pet taxis and more.
*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.