Author: Tegan

Winter Dog Walking Guide

2 January 2024

•

8 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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As winter brings changing weather and more extreme conditions, our canine companions are just as eager to frolic in the great outdoors. However, the colder months bring unique challenges for dog owners when it comes to keeping pets active, from icy pavements to biting winds.

To ensure your furry friend stays healthy, happy, and warm throughout the winter season, there are certain things to know about walking your dog in winter. Remember that their comfort and safety should always be the top priorities. From protective gear to weather considerations, grooming, visibility and the appropriate clothes for yourself, there are plenty of tips you can arm yourself with.

In this guide to winter dog walking, we explore everything you need to know to make your outings safe, enjoyable, and memorable for both of you.

Top tips for walking dogs in winter

If you want to know what to bear in mind for walking a dog in winter, follow these top tips for a stress-free season.

Check the weather

Before heading out, check the forecast. Avoid walking in extreme conditions like heavy snowstorms, freezing rain, or extremely low temperatures. By staying informed about the weather, you can tailor your preparations for walking dogs in winter, while minimising potential risks associated with cold and unpredictable conditions.

Grooming

Keep your dog’s fur well-groomed, brushing their coat regularly to remove loose hair and prevent matting, as matted fur won’t provide adequate insulation. However, avoid shaving your dog’s coat in winter, as their fur acts as a natural barrier against the cold.

Trim the hair around their paw pads to minimise ice buildup and irritation. Pay special attention to the spaces between their toes. Additionally, keep their nails trimmed to prevent slipping on icy surfaces.

Appropriate attire

Choose appropriate dog clothing for winter walks to keep your furry friend warm and protected. Short-haired or small breeds, in particular, may benefit from wearing a dog coat. Opt for a well-fitted, insulated coat that covers the chest and belly for added warmth. Ensure that the gear is water-resistant to prevent your dog from getting wet in snowy conditions. With shorter days, keep your dog on a lead to enhance visibility, especially during low-light conditions. Reflective elements are helpful, or attach a light to your dog’s collar.

Cold pavement and icy surfaces can harm your dog’s paws, so pay attention to your four-legged friend’s contact with the ground. Use dog boots or paw wax to protect them with extra insulation. Tailor the attire to your dog’s breed, size, and sensitivity to the cold, ensuring a snug fit for maximum comfort.

Watch for signs of discomfort

While enjoying winter dog walks, be vigilant for signs of discomfort to protect your canine companion’s wellbeing. Watch for shivering, lifting paws, or an attempt to head indoors, indicating the cold may be too intense. Monitor their behaviour closely, especially if they show signs of distress or appear lethargic.

Inspect their paws for ice build-up or irritation and adjust the duration and intensity of the walk based on your dog’s tolerance. By staying attuned to your dog’s cues and adjusting the outing as needed, you can make winter walks a positive and enjoyable experience for both of you.

Stay hydrated

Ensuring that your dog stays hydrated during winter walks is crucial because although it’s colder, dogs can still become dehydrated. Pack a portable water bowl and offer small sips frequently, especially after playing in the snow. You could bring a thermos with lukewarm water in, to prevent it from freezing.

Monitor your dog for signs of dehydration, like lethargy or dry gums. Just like in warmer months, maintaining proper hydration supports your dog’s overall health and energy levels during winter outings.

Adjust walk times

In winter, adjusting the timing of your dog walks is essential. Aim for walks during the warmer parts of the day to avoid extreme cold. With shorter daylight hours, plan outings when visibility is optimal. It’s good to schedule walks around midday if possible, when temperatures are milder.

Be flexible and attuned to weather changes; if a particularly cold front moves in, opt for shorter, more frequent walks.

Commonly-asked questions around winter dog walking

There are a range of common queries people often have about walking dogs in winter. Here we answer a few of them.

What temperature is too cold to walk a dog?

There’s no definite safe temperature to walk a dog in winter. The tolerance to cold temperatures can vary among different dog breeds, sizes, and individual health conditions. However, as a general guideline, you should be cautious about walking your dog in temperatures below freezing, especially if it’s accompanied by wind chill. Use your dog’s behaviour as a guide. If they seem uncomfortable or start shivering, it’s too cold.

What do you wear to walk your dog in the winter?

Dressing appropriately for winter dog walks is essential to ensure both you and your furry friend stay comfortable and safe in cold conditions. Here’s a guide on what to wear:

Layered clothing – Start with a moisture-wicking base layer to keep sweat away from your skin. Add an insulating layer to trap body heat, and finish with a waterproof and windproof outer layer to protect against the elements.

Insulated gloves – Choose waterproof and insulated gloves to keep your hands warm and dry. Gloves with touchscreen compatibility are great if you need to use your phone during the walk.

Hat and scarf – Wear a snug hat that covers your ears and a scarf to protect your neck from the cold winds. This helps retain body heat.

Waterproof footwear – Opt for waterproof and insulated boots to keep your feet warm and dry. Make sure they have good traction to prevent slips on icy surfaces.

Thermal socks – Keep your feet warm with thermal socks. Moisture-wicking socks can also help keep your feet dry.

Reflective gear – In the winter, when daylight hours are shorter, you can wear reflective clothing or accessories, just like your dog. This is especially the case if you’re walking during dawn, dusk, or in low-light conditions.

Comfortable winter jacket – Choose a winter jacket that provides both warmth and flexibility. Look for features such as a hood, adjustable cuffs, and a high collar to shield your neck from the cold.

Snow pants or insulated leggings – If there’s deep snow or if it’s particularly cold, snow pants or insulated leggings will provide an extra layer of warmth.

Will my dog be OK walking in the snow?

In general, many dogs can enjoy walking in the snow and even find it exhilarating. However, there are some factors to bear in mind to ensure your dog’s wellbeing in snowy conditions.

Breed and coat type – Dogs with thick, double coats, like Siberian Huskies or Bernese Mountain Dogs, are often well-suited for colder climates. Breeds with short coats or hairless breeds may need extra protection.

Temperature sensitivity – Some dogs are more tolerant of cold temperatures than others. Monitor your dog for signs of discomfort, such as shivering or lifting their paws, and adjust the length of the walk accordingly.

Moisture management – Wet snow can contribute to your dog getting wet and cold quickly. Inspect their fur and paws regularly and dry them thoroughly after a snowy adventure.

Age and Health – Puppies, older dogs, and those with health issues may be more vulnerable to extreme weather conditions. Consult with your vet for advice on the best approach for your specific dog.

Length of walk – While brief walks in the snow are generally fine, be mindful of the duration, especially in very cold temperatures.

Watch for signs of hypothermia – Be vigilant for signs of hypothermia, including lethargy, weakness, and slowed movements. If you notice any of these signs, it’s crucial to get your dog indoors and warm them up immediately.

Avoid areas with excessive salt or ice melt – these can irritate your dog’s paws. After a walk, wipe their paws with a damp cloth to remove any residue.

Get dog walking insurance with Protectivity

If you’re taking people’s dogs out for regular exercise, it’s important to do everything you can to protect both of you, in case anything unexpected happens. Dog walking insurance is essential to protect professional dog walkers against potential liabilities. It covers injuries or property damage that may occur during walks, safeguarding both the walker and the pet owner. This insurance provides financial security and peace of mind, ensuring that unforeseen accidents or incidents don’t lead to financial strain for either party.

Protectivity’s dog walking insurance gives a range of cover options, including public liability with between £1 million to £10 million worth of cover, and key cover, with up to £10,000 for new keys, replacement locks, and other costs.

Read more about it and get a personalised quote online.

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How to Start a Cake Baking Business at Home

28 December 2023

•

11 mins read

Contributors

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If you’re wondering whether you can run a cake business from home, it is entirely feasible. Home-based cake businesses have become increasingly popular in the last few years, due to a rising demand for innovative products, the flexibility this work allows and a fairly straightforward route to entry.

Starting a home bakery business might seem like a piece of cake, but there are several factors to consider if you want to be successful. Whether you’re still considering your new venture or have your tried-and-tested recipes ready to go, you’ll also have to follow certain steps to become legitimate and comply with the law.

Beyond the first stages of setting up, remember that starting a business requires dedication and perseverance. Stay passionate about your craft, listen to your customers, and adapt to market trends to ensure the success of your home-based cake business.

In this guide, we’ll explore how to start a cake business from home.

Types of cakes you can make

Just like building a bakery in a store, you can use your imagination to come up with a range of products your business will specialise in, satisfying diverse tastes and a whole array of different occasions and sectors. Whether you deliver to customers, provide catering services to businesses or do a combination of both, there are many ways to get a slice of the pie and start bringing in an income.

Here’s a selection of the services you can offer and markets you can target:

Celebrations and events

Wedding cakes and customised desserts for receptions, rehearsal dinners and hen parties.
Specialised birthday cakes and cupcakes with bespoke designs.
Celebration cakes for milestone anniversaries.

Seasonal offerings

Festive-themed cakes and treats for holidays like Christmas, Easter, Halloween, etc.
Create products tailored to specific seasons, such as summer-themed desserts or autumn-inspired treats.

Corporate Events

Provide desserts and baked goods for corporate events, meetings, and celebrations.
Create customised treats featuring business logos and designs.

Specialised diets

Cater to customers with dietary restrictions, such as gluten intolerance, veganism, or allergies, by offering speciality baked goods.
Provide options for those following specific diets to stay in shape, such as keto or low-carb.

Children’s parties and events

Create fun, themed cakes and treats for party guests.
Offer personalised cookie sets for party favours.

The benefits of starting a cake baking or decorating business

Starting a cake-baking or decorating business can offer various benefits, both personally and professionally. Here are some advantages that may appeal to you:

Creative expression – Cake baking and decorating allow for creative expression and artistic freedom. Each cake becomes a unique piece of edible art.
Flexibility – You have the flexibility to set your own work hours, making it easier to balance work and personal life.
Low startup costs – Operating from home eliminates the need for renting commercial space, reducing overhead costs.
Passion and enjoyment – Turning a hobby or passion into a business allows you to do what you love while making a living.
Personalised service – Offering customised cakes allows you to provide a bespoke service that gives a little extra touch, catering to the unique preferences and needs of each customer.
Scalability – As your business grows, you may have the opportunity to expand your offerings, hire additional staff, or even move into a commercial kitchen.
Wide customer base – Cakes are in demand for various occasions, from birthdays and weddings to corporate events, providing a diverse customer base.
Skill development – The cake-baking and decorating industry offers opportunities for continuous learning and growing your skills as you keep up with trends and new techniques.
Home-based business tax benefits – There may be tax advantages associated with running a business from home, such as deductions for a portion of your home expenses.
Personal satisfaction – Creating delicious and beautiful cakes that bring joy to your customers can be immensely satisfying and fulfilling.

Steps to take in starting your business

Once you’ve shortlisted names for your cake business, decided on your specialism and fully committed to going ahead, there are a range of steps you’ll need to take to become a bona fide home bakery.

Here’s an overview of how to start a cake business from home.

Research and planning

Understand your target market, competition, and potential customers. Identify your niche, what will set you apart from others and what customer problems you can solve. Create a business plan outlining your business goals, target market, pricing strategy and marketing strategy. Determine your pricing based on ingredient costs, time spent, and market rates.

Legal and regulatory requirements

If you’re selling cakes from home, there are certain requirements in the UK that you’ll need to know about. You can check the regulations for home-based businesses when you set up. At the very least, you’ll need to register as self-employed with Gov.uk, deciding whether you want to set up as a sole trader or limited company.

Anyone preparing, selling, storing or distributing food will need to register. Even if you’ll be doing it as more of a part-time hobby or side business and will likely earn less than the self-assessment threshold of £1,000, you’ll still be liable for a fine if you don’t follow the rules.

Health and safety compliance

You’ll need to abide by UK and EU food hygiene laws, so ensure that your kitchen and preparation areas meet health and safety standards.

You may choose to obtain a food hygiene certificate through a Food Hygiene and Safety course, which isn’t mandatory but it is recommended by the Food Standards Agency (FSA).

Equipment and supplies

If you’re wondering what you need to make a cake business, there are some essentials you should budget for right away. Invest in high-quality baking ingredients and decorating equipment, such as mixers, ovens, cake pans, and decorating tools. Establish relationships with reliable suppliers for fresh and quality ingredients.

Financial management

Keep accurate records of expenses and income for tax purposes.

Delivery and Packaging

Decide whether you will offer delivery services and establish a reliable method for transporting cakes. You’ll want to make a good first impression, so invest in packaging that grabs attention, conveys your brand and ensures your cakes remain fresh and presentable during transit.

How to get clients for a cake baking or decorating business

Getting clients for your cake-baking or decorating business involves a combination of effective marketing, networking, continuously making high-quality products and providing excellent customer service.

Here are some strategies to attract clients to your cake business.

Branding and marketing

Create a professional logo and establish a brand identity that reflects your style. Ensure that your branding is consistent across all platforms. A cohesive and recognisable brand helps in building trust with potential clients.

Build a website and harness social media platforms to publicise your offering. Utilise platforms like Instagram, Facebook, Pinterest and TikTok, for inspirational brand content, behind-the-scenes snapshots and educational videos. Build an online portfolio so people can see your designs and commissions being enjoyed by customers and clients.

Introduce your business with special promotions or discounts for the first few orders. You could also implement loyalty programmes to encourage repeat business. Collect email addresses from interested customers and use email marketing to share updates, promotions, and new designs.

Consider running targeted ads on social media platforms to reach a larger audience. You can target specific demographics based on location, age, and interests.

Share customer feedback

People like to see social proof, so maximise the potential of customer feedback. Encourage satisfied customers to leave positive reviews on your website or on review platforms. Proudly tell people about these testimonials on social media, LinkedIn and your website.

Building a strong reputation can lead to word-of-mouth referrals and repeat business. Consider implementing a referral programme where existing customers receive a discount or incentive for recommending new clients to your business.

Excellent customer service

Growing your client base takes time, so be patient and prioritise making your existing customers happy with high-quality products and exceptional service. Customer satisfaction will play a significant role in the long-term success of your cake-baking or decorating business. Maintain clear and prompt communication with customers, responding to inquiries and orders quickly.

Participate in events and markets

Host stands at local fairs, markets, and community events to sell your cakes to new areas and benefit from plenty of footfall. You can connect with potential customers by offering special discounts if they stay in touch by giving their email address, or following you on social media after the event and sharing your products. Offer cake tastings to allow potential clients to sample your products.

Optimise search engine visibility

Optimise your website for search engines by incorporating relevant keywords related to cake baking and decorating in your content, and following the latest developments in nurturing organic growth.

Set up and optimise your Google My Business profile to improve local search visibility, so that people in your delivery area can easily find you through search engines.

Host classes or workshops

Conduct cake decorating classes or workshops to showcase your skills. This not only generates additional income but also opens your business up to a new audience and allows your customers to get to know you personally, strengthening the relationship you build with them.

Collaborate with influencers

Partner with social media influencers who can introduce and talk about your cakes to their followers, expanding your reach. Send them your products so they can try them for themselves, and offer them discount codes to share with their audience.

Find networking opportunities

Join local business organisations or the Chamber of Commerce to connect with other entrepreneurs and potential clients. There are also professional associations specific to baking or food trading that you can join, to meet others within the industry and collaborate with similar businesses. The British Sugarcraft Guild, British Society of Baking and Craft Bakers Association are a few examples. You may find unique networking opportunities within those and share knowledge. It can also help you to directly build a strong customer base.

Establish relationships with local event planners, florists, bridal shops, and other businesses related to events. You could offer to display your cakes in their establishments.

Of course, wedding and bridal shows attract couples planning their weddings. If this is an area you want to work in, participate in these events to showcase your designs and network with potential clients.

Engage with online communities

As well as networking in real-world settings, you can join online forums and groups related to baking, weddings, and events. Engage in conversations regularly and share your expertise to establish your credibility and provide value to others. The more people you help, whether customers or other businesses, the more likely it is that they’ll recommend you to people they know or share your online posts to their own networks.

Stay committed to continuous improvement

Stay updated on the latest trends, follow what other bakers are doing and continuously improve your baking and decorating skills. Listen carefully to constructive feedback, as well as positive reviews, to give your customers what they want. Adopt a growth mindset to continuously enhance your products and services.

Get home baking insurance with Protectivity

Taking out the right insurance is essential to helping your home bakery business rise. Protect yourself from potential claims being brought against you should unexpected incidents occur.

Protectivity’s home bakery liability insurance offers various levels of protection and cover options. Opt for up to £5m worth of public liability insurance, in case clients are injured or their belongings are damaged. Choose the products liability insurance extension for protection if claims arise from products and goods you supply. If you employ staff, choose our employers’ liability insurance with up to £10m of compensation.

Find out more and get an instant quote. If you need any support, our friendly team are available to answer your questions.

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Finding Clients as a Freelance Make-Up Artist

26 December 2023

•

8 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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In the ever-evolving beauty industry, the role of a makeup artist extends far beyond the application of cosmetics. If you’re establishing a brand in this field, balancing your creative talents with good business skills is crucial to make it a success.

If you want to know how to get more clients for your beauty business, there are a range of strategies you can follow. Growing your customer base involves consistent and genuine engagement with your audience, both online and offline, as well as building a strong brand and providing excellent customer service that will enhance your business reputation.

In this guide, we look at how to get more makeup clients, from navigating the intricacies of the industry to valuable insights on skill diversification, as well as effective marketing and client acquisition.

Skill diversification

Diversifying your skills is essential for a successful makeup artist business. It not only broadens your professional capabilities but also positions you as a well-rounded expert capable of meeting the diverse needs of the beauty industry.

Here are several other reasons why skill diversification is crucial for a successful makeup artist business.

Versatility and adaptability

Diversifying your skills allows you to cater to a broader range of clients and occasions. Whether it’s bridal makeup, special effects for film or television, or high-fashion editorial work, being versatile makes you more adaptable to different demands within the industry.

Expanded client base

By offering a variety of services, you can attract clients with different needs and preferences. This expands your potential client base and increases the likelihood of securing bookings for various projects.

Competitive edge

In a competitive industry, having a diverse skill set sets you apart from other makeup artists. Clients often seek artists who can bring a unique touch or specialise in specific areas, giving you a competitive edge in the market.

Maximising opportunities

Different projects and opportunities may require different skills. For instance, a film or theatre production may demand special effects makeup, while a bridal client may require expertise in long-lasting and natural-looking makeup. Skill diversification means you can take opportunities that present themselves to you, by being well-equipped for a variety of projects and people.

Professional development

Continuous learning and skill diversification contribute to your professional development. Staying updated on the latest trends and techniques not only enhances your abilities but also demonstrates to clients that you are committed to excellence in your craft.

Increased income potential

Offering a broader range of services can lead to increased income potential. A makeup artist who can handle various projects may find more opportunities for work, leading to a more stable and lucrative business.

Building a strong portfolio

A diverse portfolio showcases your talent and versatility. This can attract a wider audience and make you more appealing to clients looking for a makeup artist with a well-rounded skill set.

Client retention and referrals

Satisfied clients are more likely to return for different services if they know you can meet various makeup needs. Additionally, they may refer you to others, increasing your client base through positive word of mouth.

Marketing strategies

Marketing is a highly important area to focus on when researching how to get clients for your makeup business. Effective marketing will help to amplify your visibility and attract clients in a competitive industry. It builds brand recognition, establishes credibility, and engages potential customers through various channels and touchpoints.

Marketing also allows you to showcase your unique style as a makeup artist, establish your brand image, gain positive reviews, and create a compelling online presence. Strategic marketing not only drives client acquisition but also helps to build the foundations for long-term relationships, turning satisfied customers into loyal advocates.

Here are a variety of marketing strategies you can try.

Create an online presence

Build a professional website showcasing your portfolio, services, and contact information. Utilise social media platforms like Instagram, Pinterest, and Facebook to share your work and engage with potential clients.

Optimise your website for search engines using SEO strategies, to increase its visibility. This includes using relevant keywords, creating valuable content, and obtaining backlinks.

Client testimonials

Request feedback from satisfied clients and feature their testimonials on your website and social media. Positive reviews build trust and credibility.

Collaborate with Influencers

Partner with local influencers or bloggers for make-up collaborations, so that they’ll talk about you to their followers. This can significantly expand your reach and introduce your services to a broader audience.

Networking

Attend local events, bridal fairs, and networking gatherings to connect with potential clients and other professionals in the beauty industry.

Client attraction

Here are a few ways you can directly attract clients and get them to choose your offering over competitors:

Offer promotions – Provide limited-time promotions or discounts for first-time clients. This can incentivise people to try your services.
Referral programmes – Implement a referral programme where existing clients receive incentives for referring new clients. Word of mouth is a powerful tool in the beauty industry.
Online booking system – Implement an easy-to-use online booking system. Many clients appreciate the convenience of scheduling appointments online.

Finding clients

Here are a variety of ways you can locate people who may be interested in your work and get more clients for your beauty business.

Local partnerships

Collaborate with local salons, spas, or bridal shops. Establishing partnerships can lead to referrals and cross-promotional opportunities.

Freelance platforms

Join freelance platforms like Upwork, Freelancer, or Thumbtack. Create a compelling profile and actively bid on relevant make-up projects.

Community engagement

Engage with local communities through workshops, charity events, or volunteer work. This not only helps you give back but also increases your visibility.

How to get bridal makeup clients

If you want to get specific and attract bridal makeup clients, this is a highly lucrative area to work in. Bridal makeup is also a niche market with unique demands, so the tactics for how to get makeup clients in this field are slightly different. This means it’s essential to employ a targeted approach. By implementing a comprehensive strategy that combines online presence, partnerships, and personalised offerings, you can successfully attract bridal makeup clients and make a lasting impression on their special day.

Here’s how you can effectively reach and resonate with potential bridal clients.

Build an impressive portfolio

Showcase a diverse range of bridal looks in your portfolio, demonstrating your ability to create both traditional and contemporary styles. Include high-quality images that highlight your attention to detail and skill.

Create a bridal-specific website section

Dedicate a section of your website exclusively to bridal makeup. Provide details about your bridal packages, include testimonials from satisfied brides, and showcase before-and-after photos to demonstrate your abilities.

Make use of social media

Leverage platforms like Instagram and Pinterest to share your bridal makeup work. Use relevant hashtags, engage with bridal content, and create visually appealing posts. You could run targeted ads to reach brides-to-be in your local area.

Encouraging satisfied clients to share their experiences through social media is a fantastic way to build your profile and get word-of-mouth recommendations from user-generated content.

Collaborate with wedding vendors

Establish partnerships with local wedding businesses such as bridal shops, photographers, and wedding planners. Networking within the wedding industry can lead to referrals and collaborative opportunities.

Offer bridal packages and promotions

Develop attractive bridal packages that cater to different budgets and preferences. You can offer promotions for brides who book both bridal and bridal party makeup, creating added value for your services.

Engage in bridal shows and fairs

Participate in bridal shows and fairs in your area. This allows you to directly connect with brides, showcase your work, and distribute promotional materials. Be prepared to offer consultations or demonstrations at these events.

Optimise local SEO

Ensure that your website is optimised for local search engine results. This includes using location-specific keywords and claiming your business on Google My Business. Brides often search for local makeup artists, so being easily discoverable is crucial.

Build relationships with wedding planners

Establish relationships with wedding planners who can recommend your services to their clients. Wedding planners often play a pivotal role in helping brides assemble their dream team of vendors.

Get make-up artist insurance from Protectivity

Building a business is an exciting challenge on its own and the road isn’t always straightforward, so it’s a good idea to have insurance in place to protect you against unforeseen events. This gives you peace of mind and reassures clients that you are a highly professional business.

Protectivity’s make-up artist insurance offers various cover options. Choose from public liability, products liability, equipment and stock, personal accident and legal expenses. If you employ team members, you can also opt for employers’ liability.

Find out more and get a quote online. If you need any support, our team can answer your questions.

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How to Start a Mobile Massage Business

21 December 2023

•

8 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Get massage therapy insurance from Protectivity

If you’re wondering how to start a mobile massage therapy business, there are a range of things to consider.

Starting a mobile massage business can be a rewarding venture, but it requires a balance of technical skill, business acumen, and interpersonal abilities. By carefully considering each aspect and planning accordingly, you can create a successful and fulfilling business.

Here’s a comprehensive guide to help you get started in professional massage therapy.

The benefits of starting a mobile massage business

It’s good to know the advantages of your offering before you commit to starting a business and entering a new industry. Starting a mobile massage business comes with several benefits that can be appealing to both you as a practitioner and your clients.

We’ve outlined the key benefits below.

Convenience

Customers can receive massages in the comfort of their own homes, avoiding the need to travel to a spa or clinic. This convenience can be particularly attractive for busy people or those with mobility issues.

Flexible schedule

As a mobile massage therapist, you have greater control over your schedule. This flexibility can be advantageous for achieving work-life balance or accommodating clients during non-traditional hours.

Reduced overhead costs

Operating a mobile business eliminates the need for a fixed location, reducing overhead costs associated with renting or maintaining a physical space. This can lead to higher profit margins.

Broader client base

By going mobile, you can expand your reach beyond a local area. You can offer services to clients in various neighbourhoods or even cities, potentially reaching a broader client base.

Personalised experience

Mobile massage allows you to create a more bespoke, intimate experience for clients. They can receive treatments in a familiar environment, enhancing the element of relaxation and therapeutic benefits of massage.

Lower initial investment

Starting a mobile massage business may require a lower initial investment compared to establishing a brick-and-mortar location. You won’t need to invest in as much equipment or pay for ongoing facility expenses.

Marketing advantage

The mobility of your business can be a unique selling point. You can market your services as a convenient and personalised alternative to traditional spa experiences.

Client loyalty

Offering a mobile service can build strong relationships with clients, leading to increased loyalty. Repeat business and positive word-of-mouth referrals can be significant drivers for your mobile massage business.

Reduced competition

In some areas, there may be fewer mobile massage therapists than traditional establishments, giving you a competitive advantage in meeting the demand for on-location services.

Adaptability

Mobile massage can be adaptable to various settings, such as homes, offices, or events. This flexibility allows you to tailor your services to different client needs and preferences.

Community engagement

Being mobile allows you to engage with different communities and demographics, providing your services where they are needed the most.

What types of massage can you offer to clients?

Here’s an overview of the types of massage you can specialise in:

Swedish massage: A relaxing, full-body massage.
Deep tissue massage: Targets deeper layers of muscle and connective tissue.
Sports massage: Geared towards athletes, to prevent or treat injuries.
Hot stone massage: Uses heated stones to relax muscles.
Thai massage: Combines acupressure, yoga, and assisted stretching.
Prenatal massage: Designed for pregnant women.
Reflexology: Focuses on pressure points in the hands and feet.

What qualifications are needed?

In the UK, becoming a massage therapist requires certain qualifications and meeting certain standards set by relevant professional bodies. You’ll need to obtain the necessary education and certifications from these accredited institutions.

Here are the general areas you’ll need to be trained in and points to consider.

Education and training

The Level 3 Diploma in Massage Therapy is the minimum qualification recognised by most employers and professional bodies. It covers the essential skills and knowledge needed for massage therapy.

The course you choose will need to be accredited by a recognised awarding body, such as the ITEC (International Therapy Examination Council), VTCT (Vocational Training Charitable Trust), or CIBTAC (Confederation of International Beauty Therapy and Cosmetology).

Many massage therapy courses include a module on anatomy and physiology, which is crucial for understanding the human body and providing safe, effective treatments.

Professional body membership

Consider joining a professional body for massage therapists. This could include the Federation of Holistic Therapists (FHT), Complementary Therapists Association (CThA), or CNHC (Complementary and Natural Healthcare Council).

While not mandatory, registering with these bodies is a sign of professionalism and may be required by some employers, as membership usually necessitates adherence to certain standards.

First aid certification

Some employers and professional bodies may require you to hold a valid first aid certificate. This also gives your customers peace of mind that they’ll be in safe hands, so you can include it in your marketing.

Optional specialisations

Consider taking additional courses to specialise in specific types of massage therapy (such as aromatherapy) to broaden your skill set.

CPD (Continuing Professional Development)

Stay updated on industry advances and enhance your skills through ongoing professional development. Many professional bodies require members to engage in regular CPD. If you’re registered with the FHT, for example, carrying out CPD is mandatory.

Continuing education

Add to your knowledge by staying updated on new massage techniques and industry trends, through workshops and courses.

Essential steps to starting a mobile massage business

Once you’ve gained the right qualifications, these are the steps you’ll need to take in becoming a mobile massage therapist.

Check local licensing

Check if your local authority requires massage therapists to obtain a license to operate. Requirements can vary.

Undergo a DBS check

You may be required to undergo a criminal records check with the DBS (Disclosure and Barring Service), especially if you’ll be working with vulnerable people.

As mentioned, there’ll be certain codes of conduct and professional standards set by the professional bodies you’re affiliated with. However, having your own professional code of ethics that you adhere to allows you to show clients how you respect their confidentiality and physical boundaries.

If you’re employed by someone else, check their specific professional requirements, as well as any set by local authorities in your area, as they may have additional or slightly different requirements.

Organise your business structure

If you’ll be self-employed, decide on a legal structure (sole proprietorship, LLC, corporation) and register your business. Obtain the required permits and licenses before you start operating.

Invest in the right equipment

There are certain essentials you’ll need to operate as a mobile massage therapist, including:

Quality massage table and linens
Comfortable and ergonomic seating for clients
Aromatherapy oils, lotions, and essential oils
A sound system for atmospheric music
Appropriate lighting
Hygiene supplies (disinfectants, disposable face cradle covers)

Budget for essential costs

These may include the following:

Education and certification expenses
Transportation costs
Equipment and supplies
Marketing and advertising
Insurance

Set your pricing

Deciding how much to charge for massage therapies requires careful research. Look into what other local massage businesses charge, to determine fair but competitive pricing. Consider introductory rates or package deals to attract initial clients. Factor in your expenses, time, and expertise when setting prices.

Plan a marketing strategy

There are various ways you can promote your massage business. Create a professional website with your services, pricing, and contact information. Use social media platforms to showcase your expertise and connect with potential customers. Run email marketing campaigns and promotions, to gather people’s contact details and keep them in the loop about your services.

You could also network with local businesses and healthcare professionals to arrange partnerships and find new customers.

Implement client management systems

Keep detailed records of customer information, bookings, and preferences. Implement a system for appointments. Request and encourage client feedback for continuous improvement, keeping a record of everyone’s notes and individual preferences.

Take out insurance

Obtain liability insurance to protect yourself and your clients. Due to the physical nature of your work, you may want to also consider disability insurance for income protection. This would be useful should you lose the use of your hands, for example.

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Starting a Food Business from Home

14 December 2023

•

11 mins read

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Starting a home food business takes hard work and dedication, but there’s certainly a market for it. In recent years, the food industry has witnessed a significant shift towards home-based businesses. The COVID-19 pandemic accelerated the trend for home-based businesses in general, as shown by the 2023 research showing that 60% of new entrepreneurs started running a business during lockdown.

Since 2020, food delivery services have become more popular than ever, with home-based food businesses offering something a little different from the mainstream, along with a perception of extra love and care going into the cooking and preparation. If you have a passion for food, the desire for flexibility, or the dream of becoming your own boss, starting a food business from home can be hugely rewarding, if you can make it a success.

In this comprehensive guide, we’ll take you through the essential steps for how to start a UK food business at home, from building your brand through to costs and marketing.

How to start a food business from home

Whether you’re a skilled baker, a culinary artist, or a master of preserving, everyone has to start from somewhere when setting up on their own. Before you start a food business from home, it’s good to know these crucial steps for founding your business, building a brand, and fulfilling your legal requirements.

Define your niche

Identify your speciality or niche. Are you passionate about baking, preserving, cooking, or making artisanal products like sauces or condiments? Your niche will determine your product range and target market. What will your unique selling point be, which will set you apart from other businesses?

If you’re wondering what food sells best from home, take a look at businesses in your local area that have been running for a while. Ask around and take opinion polls, starting with friends and family. After all, they’ll be most likely to support you and spread the word, particularly in the early days as you get off the ground. You can also think about what you enjoy and what you’re passionate about creating. Ideas that bore you aren’t likely to keep you going through long hours and quieter periods, when you need to keep your enthusiasm and commitment going.

Legal requirements

Here are the stipulations you’re expected to comply with by law when starting a food business from home in the UK:

Food Hygiene and Safety:

Comply with food safety laws. Register with your local council, and make sure your food preparation area meets hygiene standards. Complete a Level 2 Food Hygiene course, if required. You don’t need a food hygiene rating to sell food at home, but the knowledge will be useful as you grow professionally.

Food Business Registration:

To sell food directly to consumers, you must register your business with the Food Standards Agency (FSA). If you plan to sell through a third-party retailer, such as a local store, the retailer must be registered.

Home Business Regulations:

Check with your local council regarding any zoning restrictions or licensing requirements related to starting a food business from home. Different areas may have varying regulations. In any case, you do need a licence to sell home-cooked food.

Insurance

Consider business insurance to protect yourself and your customers in case of accidents or product-related issues. Public liability insurance and product liability insurance are common types to explore. You may also want to consider cover for your equipment and stock. Exploring a specialist catering insurance could be the best options to ensure you’re fully protected.

Labelling and packaging

Your product labels should include other details like ingredients, use-by dates, and storage instructions. Consider sustainable and eco-friendly packaging options to reduce your environmental impact.

If your products contain any of the 14 allergens specified by the Food Standards Agency, food labelling regulations require you to clearly and accurately provide this information to customers.

The allergens are as follows:

Celery
Cereals containing gluten (such as wheat, barley and oats)
Crustaceans (such as prawns, crabs and lobsters)
Eggs
Fish
Lupin
Milk
Molluscs (such as mussels and oysters)
Mustard
Peanuts
Sesame
Soybeans
Sulphur dioxide and Sulphites (at a concentration of more than ten parts per million)
Tree nuts (such as almonds, hazelnuts, walnuts and brazil nuts)

Start-up costs

The initial costs of launching a food business from home can vary significantly, depending on the scale and complexity of your operation. Here’s a breakdown of potential expenses.

Kitchen equipment

Invest in the necessary kitchen equipment, which may include ovens, cookware, utensils, food processors, refrigerators, freezers, and specialised tools related to your niche.

Ingredients and supplies

Purchase high-quality ingredients and supplies that will make a big difference to your food products, thereby helping your chances of success. Keep a detailed inventory to manage costs effectively.

Food safety and hygiene supplies

Maintaining a hygienic workspace is essential, so stock up on cleaning supplies, such as sanitisers, gloves, aprons, and containers for food storage.

Business registration and licensing

Budget for registration and licensing fees, which may vary depending on your location and the type of food business you’re running.

Marketing and branding

Allocate spend to developing a professional website, logo design, packaging materials, and any marketing campaigns. This investment is crucial for building your brand and attracting customers, so it can pay off, in the long run, to hire freelance support to fill any skills gaps you have.

Transportation and delivery

If your business involves delivering products to customers, you may need a reliable vehicle or courier service. Fuel, maintenance, and transportation costs should be considered.

Essential materials and tools

The materials and tools you require depend on the type of food business you’re starting. Here’s a list of some common items you may need:

Cooking and baking equipment:

Oven
Hob
Cookware (pots, pans)
Baking pans and sheets
Mixing bowls
Measuring cups and spoons
Knives and cutting boards
Food processors or blenders

Refrigeration and Storage:

Refrigerator
Freezer
Food storage containers (airtight)
Shelving units
Labelling materials

Utensils and tools:

Whisks, spatulas, and ladles
Rolling pins
Thermometers (oven and food)
Pastry brushes
Scales

Packaging materials:

Food-safe packaging (jars, bags, boxes)
Labels and stickers
Sealing equipment (if applicable)
Eco-friendly packaging options

Cleaning supplies:

Sanitisers and disinfectants
Dish soap and brushes
Dish towels and cloths
Cleaning equipment (mop, broom)

Safety and hygiene:

Gloves
Aprons
Hairnets or hats
First-aid kit

Marketing and branding:

Professional website
Logo and branding materials
Business cards
Packaging design

Marketing and promotion

A well-planned marketing strategy is vital to the success of your home-based food business. It creates awareness, attracts customers, and establishes credibility in a crowded marketplace. You could have the best food product in the world, but if you aren’t promoting it effectively, chances are not many people will spend their hard-earned money on it. It’s all about communicating the unique value of your products, keeping them front of mind and building trust with the people you want to buy from you.

In the digital age, a well-executed marketing plan can be mastered pretty quickly, with plenty of tools and platforms at your disposal. Here are the most effective strategies to invest your time in.

A professional website

It’s worth spending money on a well-designed home for your business. However, that’s not to say you can’t do it yourself. If you have fairly basic design and web skills, you may just need to budget for a Squarespace subscription, for example. Your site will need to showcase your products well, provide contact information, and have functionality for online orders or enquiries. Populate it with high-quality photographs of your food and interesting articles. Link through to your social pages so that you can build a following and grow your community.

Social media presence

Leverage social media platforms like TikTok, Instagram, Facebook, and Twitter to create visually appealing and informative posts, featuring videos and photos of your products. Engage with your audience, respond to comments, and use relevant hashtags. Follow other food businesses for inspiration and to encourage support.

Local SEO

Optimise your website for local search by including location-specific keywords and phrases. Register your business on Google My Business to enhance local visibility, provide customers with relevant information such as opening hours and contact details, and showcase reviews.

Food delivery apps

If your business model allows for it, consider partnering with food delivery apps like UberEats or Deliveroo. Having a presence on these hugely popular platforms can significantly expand your reach and customer base.

Collaborations

Collaborate with local businesses, cafes, or markets to feature your products. Building partnerships can increase exposure and sales, introducing your products to new audiences while establishing you as part of the community. It also creates a sense of shared success which can be great for morale and makes customers want to be involved too.

Attend food fairs and events

Participate in local markets or food fairs to showcase your products and interact with potential customers. These events offer excellent networking opportunities.

Email marketing

Email marketing allows direct communication with customers. It’s a cost-effective way to drive sales, build loyalty, and reach a targeted audience interested in what you offer. Personalised emails in particular will strengthen customer relationships and make sure your brand is remembered, rather than getting lost among online noise. Build an email list and send regular newsletters with product updates, promotions, and relevant content. Personalise your messages and maintain a consistent schedule.

Customer reviews and testimonials

Encourage satisfied customers to leave reviews on your website, social media pages, or on platforms like TripAdvisor. Positive reviews can boost your credibility and attract new customers, as people like to take recommendations and see social proof before they buy.

Packaging and branding

A strong brand identity conveys professionalism and builds trust, so invest in eye-catching branding materials like packaging, flyers, leaflets, menus and business cards. Well-designed packaging not only protects your products, it leaves a memorable impression on customers and has been proven to keep them coming back. This enhances product visibility, attracts customers, and fosters brand recognition in a competitive market.

Quality and consistency

Quality and consistency are the cornerstones of a successful business. They build trust, ensuring that customers receive reliable, superior products or services every time. Repeatedly delivering in this way will result in positive word-of-mouth recommendations, which can be your most powerful marketing tool. Give customers something to get excited about with your products and treat them with care too, to reinforce your brand’s reputation, foster loyalty, and encourage repeat business. It sets a standard of excellence that distinguishes your business in the marketplace, leading to long-term success.

Seasonal and themed promotions

Create special promotions or themed product ranges for seasonal occasions or events, catering to changing customer interests and occasions. Limited-time offers can generate a sense of excitement and urgency, driving sales and customer engagement by encouraging people to buy more quickly so that they don’t miss out.

Get catering insurance with Protectivity

Catering insurance for home food businesses is essential. It offers peace of mind and safeguards your business from unexpected financial liabilities, providing protection in case of accidents, foodborne illnesses, or product-related issues.

Protectivity’s speciality Catering Insurance offers Public Liability cover, designed to give you protection in the event of injury or property damage to a client or member of the public. There’s also Employers’ Liability for anyone looking after a team or employing subcontractors, which includes cover for illness or injury. You can opt for the Products Liability Insurance extension too, which protects you against claims over third-party products.

Get an instant quote to suit the needs of your business. If you’ve any questions, our team are on hand to help.

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How to Get Started as a Handyman

7 December 2023

•

13 mins read

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If you have strong practical skills and are good with people, a career as a handyman (also referred to as a handyperson), could be for you. You can enjoy independence in your professional life, as well as variety in your work environments and the people you meet. Handymen work in settings such as people’s homes, workplaces, schools, hospitals or other public buildings.

The entry route to becoming a handyman is fairly straightforward, with the potential for a good income if you grow your entrepreneurial abilities and continue building your business. By gaining plenty of hands-on experience and continuously expanding your skills, you can enjoy a fulfilling career.

In this guide, we’ll explore how to become a handyman, covering qualifications, responsibilities, potential earnings and progression opportunities.

How in demand are handymen?

Research in the last few years has shown that handymen work an average of 10 hours per day to fulfil the high demand for work. The demand for handymen in the UK can be influenced by various factors such as economic conditions, population growth, and the housing market. The demand for specific services may vary based on location.

In today’s busy lifestyle DIY tasks are often outsourced with people having a lack of time or inclination to focus on them – that’s where a handyman can come in.

Main clients

With no shortage of work available, starting up might be sounding good, but knowing who your customers are will help to promote your services. These are a selection of your clientele.

Homeowners

Around a third of the UK population own their own homes, and homeowners often require maintenance and repair work.

Many properties in the UK are older and may require regular maintenance and renovations, creating a steady demand for handyman services.

Busy lifestyles

Households with multiple full-time workers often have the need to hire handymen for tasks they don’t have the time or expertise to handle.

DIY limitations:

While DIY is popular, some tasks are beyond the skill level or time constraints of homeowners, prompting them to seek professional help.

Landlords

Around a fifth of the UK are private renters. Landlords and property managers often require maintenance and repairs for rental properties, contributing to the demand for handymen.

Home improvement trends

Homeowners investing in home improvements and renovations contribute to the demand for skilled professionals.

Qualifications and experience

No formal education required

Unlike many professions, becoming a handyman doesn’t require a formal education. However, gaining relevant qualifications and offering particular services can enhance your skills and marketability.

Specialist training and courses

Consider specialising and pursuing courses in carpentry, plumbing, electrical work, and general maintenance to broaden your expertise.

Vocational qualifications

Vocational qualifications, such as a City and Guilds diploma in Maintenance Operations or Construction Skills Certification Scheme (CSCS) cards, may be required depending on your job. These can be added to your CV to boost your credibility.

The value of hands-on experience

Hands-on experience is the most crucial element to bringing in a steady amount of work. Apprenticeships, volunteering schemes, or assisting an experienced handyman can give you valuable insights and help you refine your skills.

What does a handyperson do?

Here are some of the typical responsibilities you can expect to carry out as a handyman.

Minor repairs and maintenance

You can expect to handle a range of general practical tasks as part of your day-to-day. You might be fixing leaky taps, repairing broken doors or installing shelves. You could also be putting up curtain rails, fitting smoke alarms or assembling furniture.

Plumbing and electrical work

Basic plumbing repairs fall within a handyman’s scope too. These could include unblocking sinks or dealing with leaks. Simple electrical tasks, such as fixing small appliances and installing thermostats and doorbells, can also be part of your duties.

More complex issues will likely fall under the remit of professionals, who are more specialised in these areas.

Painting and decorating

Handymen also carry out basic painting and decorating tasks. You might be working on areas such as walls, window frames, furniture and doors. These could be inside or outside buildings.

Roofing

Another area you can offer services in is roofing. This could include cleaning up, repairing or repainting roofs, on the interior and exterior, as well as applying insulation, replacing any fixtures and improving structural components.

Gardening work

You can also base your services outside of the home, with this kind of work particularly in demand over the spring and summer months. Handymen services in the garden can include mowing grass, erecting and painting sheds, clearing out debris and jet-washing driveways.

Tiling and flooring

Installing or repairing tiles and flooring is a common responsibility too. This kind of work may involve measuring floor spaces, applying adhesive, cutting, laying and sealing tiles and other flooring materials.

Window fitting

You could base your business around installing or fixing windows, replacing panels and frames, and attending to smashed glass.

Customer service

If you work for yourself, interacting with clients, understanding their needs, and providing excellent customer service are essential aspects of the job. This could mean answering emails and calls, outreaching for new clients over the phone or online, or making door-to-door sales calls.

Required skills for a handyman

Becoming a handyman requires a diverse set of skills to effectively address the varied tasks and challenges involved. By honing these skills, you can increase your chances of success by providing a quality service.

The best way to learn these skills is to work closely with other tradesman or take a course to improve your knowledge.

If you want to know how to become a handyman, read more about the most important skills you’ll need.

Technical skills

The practical and technical skills you may need include:

Carpentry – A proficiency in woodworking for tasks like furniture repair, door installation, and building shelves.

Plumbing – Basic knowledge of plumbing systems to fix leaks, install faucets, and address common plumbing issues.

Electrical work – Understanding of basic electrical systems for tasks such as installing light fixtures, outlets, and switches.

Painting and decorating – Skill in painting walls, ceilings, and trim, as well as basic knowledge of decorating techniques.

Problem-solving skills

It will greatly benefit you to be able to apply analytical thinking and to be able to quickly identify practical solutions to problems. You’ll also need to be adaptable, being able to apply yourself to various different tasks and unexpected challenges on the job.

Communication and interpersonal skills

Strong communication skills will help you to understand your customer’s requirements, explain your work processes and negotiate contracts. A customer-centric approach is essential, as you’ll need to make sure they’re satisfied with your work. Happy clients are key to building a strong reputation, encouraging word-of-mouth recommendations and securing good reviews.

You’ll need to work well in a team too. Whether you work for someone else and divide your daily duties with colleagues, or you manage people and have responsibility for others’ livelihoods, it’s critical that you can talk to teams, managers or employees effectively, pass on instructions and feedback, and hear what others have to say.

You may also regularly interact with suppliers, fellow industry professionals and other third parties. You’ll need to cultivate good working relationships with people from all walks of life, at all levels of seniority.

Manual dexterity

Hand-eye coordination is highly important. You’ll need precise control and coordination for tasks such as using tools, handling materials, and performing intricate work.

Organisation and time management

You should be able to plan and prioritise tasks efficiently to complete jobs within deadlines, which is one of the most important parts of your job. If you can carry out good work in a shorter timeframe than other professionals, this can give you an edge over competitors. It can allow you to increase your prices as you become more efficient over time. You could also give the option for a shorter turnaround at a higher fee.

Effective time management skills will also help you to handle multiple tasks in different locations when you are balancing projects for a range of different clients.

Physical fitness

Strength and stamina are also an important asset in this work. The job can be physically demanding, so being in good physical condition is important for tasks that involve lifting, carrying, and working in various positions.

Attention to detail

Precision is everything when it comes to making clients happy. Paying attention to detail ensures that your work is completed to a high standard and meets customer expectations. One minor lapse in concentration, or a failure to check over your work, could be the difference between a good review and a bad one, or even a refusal to pay.

Knowledge of tools and equipment

Tool proficiency is important too. You’ll need to be familiar with a variety of tools and equipment used for different tasks, from basic hand tools to power tools.

You’ll need to have the right kit to be a handyman, so make sure you have a reliable set of tools, ladders, protective clothing and, ideally, a van. Depending on the work you do, you may require and need to be comfortable using painting supplies, electric drills, spirit levels, circular saws and tape measures. You can protect your tools with our specialist tools insurance for tradespeople.

Safety awareness

Health and safety is paramount as a handyman. You’ll have to adhere to safety regulations and protocols at all times, to prevent accidents and injuries on the job. This isn’t only for your own protection, but that of your clients and anyone you employ. This also means protecting yourself financially with the right insurance, in case an incident occurs and a lawsuit is brought against you.

Business skills (if self-employed)

Entrepreneurial skills are highly valuable, especially if you work for yourself and want to grow your business. Understanding basic business principles, including budgeting, pricing, and marketing, is essential for self-employment.

If you do go self-employed, you’ll need to register with HMRC and make sure you file and pay your taxes before each annual deadline.

Progression opportunities

You can either start out as a handyman working for a construction company in a team, or working for yourself. However you enter the industry, over time you can start to develop your services and reputation to for more financial and job security.

Here are a few ways you can progress as a handyperson:

Specialisation – As you gain experience, you can choose to specialise in certain areas such as plumbing, electrical work, or carpentry, expanding your expertise and potential income.

Entrepreneurship – Experienced handypeople often start their own businesses, offering a wider range of services and managing a team.

Further education – You could opt to take up additional training in specific trades, enhancing your qualifications and marketability. Acquiring relevant qualifications will help you to market yourself and set yourself apart from the competition.

Networking – Building a strong professional network can help you secure partnerships, collaborations, and a greater number of job opportunities.

How much can a handyman make?

Handyperson earnings can vary based on experience, location, and the services you offer. However, the average salary is between £19,000 and £42,000. As you grow your experience and portfolio, you can expect to earn at the higher end of the scale.

The average self-employed handyman hourly rate in the UK is around £30, though many have a minimum call-out fee to make the job worth their while. Specialised skills or emergency call-outs may command higher rates.

When you start out, the hourly rate will usually be lower. If you work for yourself, it’s up to you to increase your income over time and bring in your worth as your career develops.

Starting out as a handyman

Starting a handyman business can be a rewarding and profitable venture, but it’s important to get the basics right. This 10-point checklist covers the key steps to help you set up, stay legal, and grow your business successfully.

Learn the Trade – Gain experience in basic skills like plumbing, carpentry, painting, and electrics. Online courses or apprenticeships can help.
Get Certified – While not always required, having qualifications (e.g., NVQ in maintenance operations) can boost credibility.
Register as Self-Employed – Notify HMRC if you’re working for yourself to stay legal and handle tax properly.
Get Insurance – Public liability insurance protects you in case of accidents or damage.
Invest in Tools & Transport – A reliable van and quality tools are essential for professional work.
Set Your Rates – Research local handyman rates to price your services competitively.
Market Yourself – Use social media, local directories, and business cards to attract customers.
Join Trade Platforms – Websites like Checkatrade, Rated People, or MyBuilder can help you find work.
Network & Get Reviews – Word-of-mouth and positive customer feedback are key to growing your business.
Stay Legal & Organised – Keep records of income, expenses, and jobs for tax purposes.

Get Tradesman Insurance with Protectivity

Being a handyman comes with certain hazards, as with any trade. Starting a company also has elements of risk, as you navigate finances, build a customer base, try to deliver good work and establish your reputation. Therefore, protecting your business is important if you want to make a success of it.

Protectivity’s tradesman insurance has been created to help protect your handyman business from typical risks you might face. Our policies include public liability up to £5 million as standard; you then have the option to add Contractor Works cover, Plant and Tools cover, financial loss and employee tools (only if you’ve included the other benefits). You can also insure your tools from as little as £8.98 a month with our new tools insurance offering.

Find out more about our liability insurance for tradesman get an instant quote designed for your needs. If you need any help, our experienced team are on hand to help.

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13:40:41 BST • 19 May 2025

Christmas Craft Ideas to Sell

5 December 2023

•

8 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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If you’re looking to make extra money or diversify your business around the festive season, why not make or stock Christmas crafts to sell? Whether you offer them at fairs, online or in an existing store, it can be both profitable and fun to help people gift their loved ones or fill their homes with the warmth and charm of Christmas. Whether you’re an experienced artisan or dipping your toe into getting crafty, there’s undoubtedly always a market for Yuletide creations.

Once you’ve decided to share and spread joy through your creativity, you’ll want to settle on your niche or narrow down your products. If you’ve been to Christmas markets or fairs before, you’ll know there are many different things you can sell, aimed at a range of demographics. Whether you specialise in cards, woodwork, ornaments, or other festive crafts, you can tap into different audiences on various platforms and channels, for a successful seasonal business.

In this article, we’ll explore some of the best Christmas craft ideas to sell, with advice on current trends and how to approach the festive market.

Is it better to source or make Christmas crafts to sell?

Before you do anything, you’ll need to decide whether to source existing products or make Christmas crafts to sell. This depends on various factors, including your skills, resources, and business goals. Designing and producing your own crafts gives you the option of making unique, personalised products that reflect your creativity. This can set you apart in the market and build a brand identity. However, it will require time, effort, and a certain level of proficiency in craftsmanship. Aside from the business benefits, it’s also, of course, about whether you enjoy the making in and of itself.

The benefit of sourcing existing crafts is that it lets you be more efficient with your time. You can offer a bigger range of products and have more hours in the day for other aspects of your business, such as marketing. This is a good option if you lack specific crafting skills, while also giving you the opportunity to bulk price collections, potentially increasing profit margins.

Research market demand, competition, and your target audience. Handcrafted items often appeal to consumers seeking one-of-a-kind pieces, while sourced goods might cater to those looking for convenience and variety.

You might want to go for a hybrid approach, crafting signature pieces while supplementing your offering with sourced items. Striking this balance lets you increase your product range and appeal to a broader customer base, maximising your potential in the market. Regularly assessing customer preferences and market trends will guide your strategy for long-term success.

What crafts can I make and sell for Christmas?

There are numerous Christmas crafts you can make and sell, catering to a wide range of tastes and preferences. The popularity of different items can vary from year to year. Anything personalised can add a touch more emotional connection and make people feel special.

Here are some ideas for Christmas crafts to sell at craft fairs, in stores or on online marketplaces.

Homemade Christmas cards

If you want something straightforward to produce yourself, cards are easy Christmas crafts to make and sell. Handcrafted Christmas cards are timeless yet still elevate this long-held tradition, with the huge rise of digital designs in recent years. This means unique and personalised designs offer a nostalgic point of difference.

Consider using traditional festive symbols or incorporating popular Christmas themes. Experiment with different techniques such as embossing, calligraphy, or incorporating small ornaments into the card design. Start early to ensure you have enough stock for the rush. Selling customisable options lets people add a personal touch.

Wooden ornaments

Woodwork crafts add a rustic, charming touch to tree decorations or rooms in the home. If you’re planning to make and sell wooden Christmas crafts, you could include classic holiday shapes like stars, snowflakes, reindeer or Christmas trees. Alternatively, you might want to sell gifts that can be used throughout the year, such as jewellery boxes and planters.

If you’re environmentally minded, give some thought to using or sourcing reclaimed wood for an eco-friendly twist. Whatever materials you opt for, they can be set apart with intricate details, painting or wood burning. Bundle your ornaments into themed sets to encourage customers to purchase multiple pieces, or personalise them with names and dates for a sentimental touch. Crafters’ platforms like Etsy are great for these kinds of products.

Festive wreaths

Wreaths are a staple in Christmas decor, so beautifully crafted designs help to set people’s homes apart for everyone to see. Experiment with different materials such as pine cones, berries, and ribbons. Offer a variety of sizes and styles to cater to different tastes.

You could also host wreath-making workshops to engage with your local community. Create a strong online presence through social media and a dedicated website to showcase your designs, while remembering traditional marketing to reach people offline, such as posters in local shops or cafes.

Personalised stockings

Add a personal touch to another Christmas tradition by creating bespoke, handmade stockings. Experiment with different fabrics, textures, and embellishments. Personalised stockings with names or monograms to make them extra special.

Offer a range of sizes and designs aimed at different preferences and age groups. You could also collaborate with local retailers or online marketplaces to expand your reach. You can sell stockings in sets with other festive items, such as candles to put around them on the mantlepiece, for a complete holiday package.

Candles and scented crafts

People love to bring evocative seasonal scents into their homes. Help them create that cosy Christmas ambience that’s so coveted this time of year, with handmade candles and scented crafts. Experiment with festive scents like cinnamon, pine, or gingerbread. Package candles in Christmas-themed containers, or create decorative wax melts for a unique twist.

There’s also the option to create gift sets with coordinating scents and candle sizes. Invest in striking packaging to elevate your products.

For inspiration on starting a candle making business read our short guide.

What are good craft show ideas?

Consumer tastes are ever-evolving, so you’ll have the best chance of success if you latch onto current ideas that bear the modern market in mind. Stay informed on emerging trends and tailor your craft range accordingly.

This year, you might want to consider something that falls within these areas:

Sustainable crafts: Give purpose to your brand identity by creating sustainable crafts that minimise environmental impact. Emphasise eco-friendly, recycled materials and practices in your designs, reducing waste and educating people on how to protect the planet. An ever-increasing percentage of customers specifically seek out globally conscious retailers, so it makes good business sense. From upcycled ornaments to reusable wrapping paper, your creations can inspire others to embrace a more sustainable approach to holiday celebrations.
Interactive workshops: Take your craft show experience a step further by offering live demonstrations or workshops, to engage attendees in hands-on creativity. From personalised ornament crafting to holiday wreath making, these workshops create an energised atmosphere, letting you connect with your audience. Sparking creativity and making lasting memories of your craft show booth provides an immersive experience that goes beyond shopping.
Tech-integrated crafts: Transform traditional crafts with a tech-savvy twist by embracing augmented reality (AR), LED lights, or interactive elements. Seamlessly integrating technology into your creations gives a modern and innovative take on classic designs. From illuminated ornaments to interactive digital displays, captivate audiences with crafts that bridge the gap between tradition and cutting-edge technology.
Personalised experiences: Allow buyers to customise their products, so they can take away something bespoke. You can let them do this in person at a fair, show or in-store. Alternatively, you can give people the option to go away and personalise items online after selecting their purchase from you, so that they have extra time to create something they love.
Collaborative exhibits: Partner with other crafters for joint displays or interactive projects. Create a dynamic craft show experience by fostering collaboration with other artisans. Collaborative exhibits bring together diverse talents, resulting in interactive and visually stunning displays. From joint workshops to shared projects, these exhibits encourage a sense of community, providing attendees with a unique and enriching artistic experience that transcends individual creations.

Get Crafters Insurance with Protectivity

One of the core considerations of any commerce business should be getting the right insurance. It’s no different when it comes to crafts, as you’ll want to protect yourself and your products for professional longevity.

Protectivity’s Crafters Insurance is designed to give protection from customer or third-party claims, with Product Liability Insurance for the event of accidental damage to someone else. You can also opt for Craft Fair Insurance, specifically created for stallholders.

Find out more and get an instant quote tailored to the needs of your business. Get in touch if you have any queries at all.

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How to Start a Painter and Decorator Business?

30 November 2023

•

11 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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Starting a painter and decorator business can be a rewarding venture if you have the skills and passion. It requires time and effort, but there are plenty of opportunities out there to bring in work if you remain committed. You can enjoy the freedom and flexibility of being your own boss and get to flex your creative skills, while meeting a wide range of people.

If you love the idea of running your own company, setting your own schedule and the variety of constantly changing working environments, the profession certainly gives you all of this. You’ll need to take a sustained approach to building a client base and reputation, as patience and consistency are key. Of course, it all starts with offering a high-quality service. However, there’s so much more to building a successful business that will give you an attractive income.

In this guide, we’ll talk you through how to become a painter and decorator, with advice on the kind of money you could earn and ways to eventually grow your business.

Do painters and decorators make good money?

Painters and decorators can earn a good living from their trade. You can work on ways to increase your earnings over time. For example, you could research the most profitable areas to specialise in, charge higher rates with experience, and focus only on your local area to keep travel costs down.

It’s well worth knowing what kind of income you could make from your profession before you decide how to market your business and how you’ll source customers. If you’re wondering how much self-employed painters and decorators earn, you can consult government resources and trade websites for a good indication.

However, as a rough guide, sole traders can earn around £37 an hour, £296 a day, or £54,576 a year, on average. This increases if you set up a limited company, to an average of around £48 an hour, £384 a day, or £70,802 a year; factor in the additional costs from this figure, such as corporation tax. If you employ staff, your outgoings will also include their wages.

Build your business with a methodical approach

Here is a step-by-step guide to how to start painting and decorating for a living. If you already work in this profession for an existing company, you can follow these tips to find out how to set up on your own.

Review your current skills and qualifications

You don’t need to be qualified to be a painter and decorator, but you will need to demonstrate your experience. The first thing you’ll want to do is make sure you have the necessary skills and knowledge in painting and decorating.

If you don’t have any past work under your belt yet, consider taking courses or gaining experience through apprenticeships. Maybe you could take on work for an established painter and decorator before you become self-employed, to give you some stability of income and learn from someone else as you hone your talents.

Decide what kind of services you will offer

Knowing your strengths is key. You can either choose to do more of the type of jobs you love, find out what is likely to be most profitable for you, or understand what type of jobs are most likely to be available in your area.

Here are some examples of painting and decorating services you can specialise in:

Basic painting
Painting with effects (e.g. marbling)
Traditional finishes
Wallpapering (including other materials such as vinyl)
Minor repairs
Carpentry
Tiling
Flooring

Decide who your ideal customer will be

There are a range of ways you can approach this, so you don’t have to rely on guesswork to find out the best way to secure a steady stream of work. Once you know what you’ll offer, you can research your ideal customer base and assess your competition.

Will you offer your services to commercial or residential clients? What type of buildings have the most potential to bring you business and a healthy fee? Find out how many other people are offering those services, and look at what kind of buildings are in your area. If you focus on working in your own region, you can develop a strong local reputation.

Create a solid business plan

A well-thought-out business plan is essential. It will give you a clearer understanding of how you will approach building a company and securing work, while helping you secure financing if needed. At the very minimum, it should outline the following:

Your short-term and long-term business goals
Associated costs, e.g. any requirement investment, training, vehicle, materials and tools
Your specific services
Your target market
Your pricing strategy
A marketing plan outline
Financial projections

Register your business correctly

When establishing what you need to be a self-employed painter and decorator, registering your business is one of the most important first steps. Ascertain the appropriate legal structure for your business (either a sole trader or limited company) and register it with the government. Obtain any required permits or licenses for your area. There are advantages and disadvantages to both, but when starting out it may be more likely that you’ll meet the requirements of a sole trading company.

As a sole trader, you’ll be able to keep everything you earn after tax. You can register as a limited company when your income is over a certain threshold, which could give you more credibility. Some bigger clients may only do business with limited companies.

Invest in the right equipment and supplies

Purchase the necessary painting and decorating equipment and supplies. This includes brushes, rollers, ladders, drop cloths, paint, and wallpaper. Aim to invest more in items where the materials need to be high-quality, which will help you deliver a professional service. For anything that can be bought at a lower price without compromising the results, make sure you shop around for the best value.

Determine your pricing and how you want to be paid

Be intentional with how you will price your services. You can do your research to find out how much others charge, but also consider factors such as the cost of materials, labour, overheads, and your desired profit margin. Use your business plan projection as a guide, looking at how much you’ll need to earn each month in order to meet your desired annual income. Decide on payment terms and methods, including whether you will require upfront deposits.

Start marketing your business online and offline

Develop a detailed marketing strategy that will help you to attract clients through various channels. At the very least, you should create a professional website, set up social media profiles, create business cards and flyers, and network with local real estate agents, builders, and interior designers. Find out what networking events are in your area, and join local and national business federations which encourage referrals between members.

Continously add to your portfolio

Showcase your work through a portfolio of completed projects, which can sit on a dedicated page within your website. You could also post regular updates on sites such as LinkedIn and Facebook to keep people informed on your latest work, encourage conversation about your services and generate enquiries.

Include before-and-after photos to demonstrate your skills and the quality of your work. This portfolio will be a valuable tool when meeting potential clients, as they can easily see what you do rather than taking your word for it.

Familiarise yourself with estimating and bidding

Learn how to provide estimates for projects. This is a useful alternative to giving quotes, as they can’t be changed if the work ends up taking longer or incurring unexpected costs. This can leave you out of pocket and doesn’t establish you as a professional who’s being paid what they deserve, which can diminish the respect people have for your business.

Be transparent with clients about the scope of work, costs, and timelines. Providing detailed and competitive bids can help you win contracts.

Create a reliable template for client contracts

Always have a written contract in place before starting any project. The contract should outline the scope of work, timelines, payment terms, and any other relevant details. This helps protect both you and your clients, giving you both a clear vision of what to expect and what the finished outcome will look like.

Contracts serve the purpose of letting clients know exactly what they’re getting in return for their investment and minimising the chance of any disputes around payments or delivery dates further down the line.

Create a thorough accounting system

Set up a system to manage your finances, including tracking income and expenses, invoicing clients, and paying taxes. Consider hiring an accountant if you need support in this area. If you have the know-how and confidence to take care of your own finances, you can use accounting software to help you stay organised. Read our blog on Accounting tips for small businesses.

Develop your knowledge of safety and regulations

Make sure you are highly knowledgeable about safety regulations and best practices in your industry. Anyone you hire will also need to know these inside out, in order to follow guidelines and prevent accidents. You’ll need to comply with workplace health and safety regulations, as well as exercising fire safety. Pay attention to areas such as the use of equipment, protective clothing, and processes for reporting accidents.

Always provide high-quality customer service

Never underestimate the importance of excellent customer service for your reputation. Satisfied customers are more likely to give you good reviews, which you should always ask for as standard practice. Ask on completion of the work whether they’d be willing to give you a positive review, and include it in your follow-up emails. You could even offer future discounts in exchange for reviews.

People like to get recommendations for painters and decorators, so if you’ve built trust with customers and impressed them with your quality of work, they’ll talk about you and refer you to anyone and everyone, from friends to family and colleagues. Securing repeat customers should also be a priority when it comes to your business strategy, so the happier clients are, the more likely they’ll return to you for future projects.

Grow your business when the time is right

Your marketing plan should incorporate ways to keep scaling your business, so that you can increase your earnings year on year and become an established name in your sector. Once you’re bringing in a steady stream of work and developing a good reputation, you may get more word-of-mouth referrals, but it pays to avoid complacency. As you experiment with new ways to bring in work, you’ll increase the likelihood of scalability, rather than simply aiming for consistent work.

As you start to increase the scale of your work, you can take on additional painters or decorators. Expanding your team means you’re well-resourced to take on bigger projects, which you could charge higher fees for, and reach out to a greater number of potential customers.

Get Painter and Decorator Insurance with Protectivity

Running a professional painting and decorating company needn’t be made more difficult by worrying about claims against your business. While you focus on doing great work that keeps clients happy, liability insurance gives you reassuring financial support in the event that third parties take you to court, employees become poorly or have an accident while working.

Whether someone suffers an injury, illness or damage to property, Protectivity’s Painter and Decorator Insurance gives you a range of options for protecting your reputation and finances, with your chosen limit. Our Public Liability option protects you in the event you are sued by clients or members of the public, while Employers’ Liability includes claims from staff and subcontractors. You can also protect your tools and equipment with our new tools insurance offering.

Our insurance for tradesman is trusted by thousands. Our helpful team are on hand to support you with any queries.

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22:03:45 GMT • 22 January 2025

A Practical Guide to Selling Crafts Online

28 November 2023

•

11 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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If you’re wondering how to sell your crafts online, it’s certainly feasible, with a low barrier to entry. You can start whenever you’re ready, with little more than a suitable home workspace and a few supplies. The sooner you start honing your skills, the better, so you can start to establish your place in the market. Of course, further down the line you can create a business plan, define your branding and find out the most effective marketing channels for your audience.

If you’re wondering how to sell arts and crafts online, read our extensive guide for everything you need to know.

Decide on a product

Before you even think about how to sell handmade crafts online, you have to come up with a product worth putting out there. You’ll want to create high-quality crafts, which have something unique to offer but are also in demand. You can make anything from handmade jewellery and home decor to digital prints and knitwear.

Before you start designing or constructing anything, consider your skills, interests, and target market. Do your research, read trade publications, consult Google search results, browse seller sites and research hashtags on social media. Once you’ve identified on-trend products and settled on an idea, check out what similar crafts are selling for and get to know what kind of competition is out there. See how much existing products are selling for.

After you’ve found your idea, you’ll naturally be excited to start offering it to the world. It’s important that you take your time with the creation stage when you start, however, rather than rushing something out. Make sure your products are durable and meet the expectations of your target audience.

Create your brand

In order to create a strong brand, you’ll need to understand your ideal customers, including their preferences and pain points. Tailor your brand to resonate with this specific demographic. Share the story of your craft business in emails, blogs, the about page of your website (if you have one) and social posts. Explain why you started, what inspires you, and how your crafts are made. Customers often connect more with a brand that has a compelling, emotionally-driven narrative.

Of course, you’ll need to decide what to call it. Choosing a name for your craft business is crucial as it represents your brand identity. Consider combining words that evoke creativity, craftsmanship, and uniqueness. Try alliteration, rhyming, or wordplay to make it catchy, although you don’t want to go too humorous unless it’s on-brand. If you’d rather have an aspirational brand, you can keep the name in line with a more premium feel. It will need to be easy to spell and pronounce, as well as having an available website domain. Keep it relatively short to make it easily memorable. Take your time to brainstorm and seek feedback from friends and family to make sure your chosen name resonates with your vision and target audience.

You’ll also need to design a logo, or hire a professional creative to design one, which reflects your brand style and establishes a visual identity you’re happy with. A well-crafted logo is a powerful tool to leave a lasting impression on your customers. Start by reflecting on your product’s essence and your company values. Use colours, fonts, and imagery that convey creativity, handmade quality, and uniqueness. Simplicity is key, as a clutter-free design is more memorable. Incorporate craft-related elements, such as tools, materials, or your signature product. Sketch ideas, create mood boards and seek inspiration from other craft businesses. Your logo should be versatile, working well on various online platforms and offline materials.

Create branded materials such as business cards, packaging, labels, and thank-you notes. These should carry your logo and branding elements. Choose a colour palette and fonts that align with your brand’s personality. They should be consistent across everything your brand is associated with.

Invest in good product photography. This is crucial for your craft business because it can significantly impact how your products are perceived by potential customers. Use natural light, high-resolution images, and multiple angles to showcase your crafts. The better your photos, the more likely you’ll make sales. Use a clean, uncluttered background that doesn’t distract from the product. A plain backdrop, seamless paper roll, or props that enhance the product can work well. Position the product centrally or off-centre, depending on the composition you prefer.

What is the best website to sell crafts?

The question of which platform/s you’ll make your products available on is highly important when deciding how to sell crafts online in the UK. In addition to your own website, there are a range of online marketplaces you can choose from.

Here’s an overview of online platforms for selling crafts:

Etsy: Etsy is still the biggest marketplace for handmade products, with over 88.3 million buyers last year. It also has low seller fees.

Not on the High Street: NOTHS is renowned for handmade crafts, making it a go-to destination for people searching for unique gifts.

Amazon: There’s vast potential from this retail giant serving millions of customers, with a dedicated platform, Amazon Handmade.

Ebay: With hundreds of millions of monthly visits, Ebay is user-friendly for listing your products and offers useful selling tools.

Facebook Marketplace: if you want to know how to sell crafts online for free, this is a the only platform that doesn’t charge. You can sell to people within 100 miles.

Shopify: With a customisable online store featuring thousands of apps to make use of, you can sell as much as you like when you set up your own site on Shopify.

How to start selling crafts online

Once you’re ready to sell online, these are some of the key areas to bear in mind:

Pricing: Calculate your costs by working out the total of materials, labour, shipping, and platform fees (once you know where you’ll sell), then adding a reasonable profit margin. You’ll need to strike a balance between offering customers a competitive price and charging your worth.

Copywriting: Write copy for the different touchpoints your brand will sit on, such as transaction pages, social media, emails and your own website, if you’ll have one at this stage. Decide on the tone of voice you want to use when addressing your customer. Write detailed and appealing product titles, descriptions and articles, highlighting the unique features and benefits of your crafts.

Shipping: Determine your shipping methods and rates. Your items will need to be securely packaged to prevent damage during transit. Offer tracking and delivery confirmation if possible.

Payment processing: Set up secure and convenient payment options for your customers. PayPal, credit cards, and buy-now-pay-later options like Klarna and Clearpay are popular payment methods to consider.

Customer service: Provide excellent customer service. Respond promptly to inquiries, address issues professionally, and maintain a good reputation for your business. This will keep customers coming back and encourage them to recommend you to others.

Legal and tax considerations: You’ll need to comply with local laws and regulations for online businesses, paying attention to your tax obligations. You might need to register your business, get a resale licence, or collect sales tax in certain cases. Consult with a legal or financial professional if necessary, as this could save you money and avoid costly issues.

Organising your business operations

Good organisation and clear processes, even if you’re working alone from home and aren’t creating vast amounts of product yet, will help you to run your craft business effectively. If you have these in place from the start, you’ll have the right mindset for continuing to grow and be ready for the challenge. Here are some tips to help you manage your day-to-day operations:

Organise your workspace: Keep your craft supplies and finished products in dedicated areas, making use of different containers and having a methodical filing system for orders, invoices and other paperwork. Label and categorise materials for easy access.

Set up an inventory system: Establish a tracking system to record the quantity and details of each item. You can use straightforward spreadsheets or more sophisticated inventory management software.

Monitor stock levels: Regularly check your inventory levels. Set reordering points for materials to ensure you order more before you run out. This helps prevent backorders and production delays.

Prioritise fast-moving items: Pay special attention to crafts that sell quickly or seasonally. Keep more of these items in stock to meet customer demand.

Batch or create in small batches: Consider making crafts in small batches, rather than producing in large quantities. This allows you to adjust your production based on sales trends and reduce the risk of overstocking.

Manage lead times: Be aware of lead times for your materials. Some materials may have longer lead times or require international shipping. Plan your orders accordingly.

Safety stock: Maintain a safety stock level for your most essential materials. This extra buffer helps prevent shortages in case of unexpected high demand or delays in supply.

Use technology: Consider using inventory management software to streamline your processes. These tools can automate reordering, track sales trends, and provide real-time inventory data.

How to make money selling crafts online

If you’re wondering whether selling crafts online is profitable, the answer is that it can be if you approach it in the right way. Of course, you need to start with a good product, but even then, there are no guarantees and you have to work hard to promote it. Rather than there being a magic formula for how to make money selling crafts online, it takes a little experimentation, an open mind and a willingness to adapt and try new ways of selling your wares.

Finding success can therefore be a gradual process, as it takes time and effort to build a strong brand and a loyal customer base. Be open to refining your strategies as you gain experience. Here are some of the most important tactics that will help you to increase your online income from selling crafts:

Marketing: Try using social media, email marketing, and paid advertising to promote your crafts. See what works best for you so that you can assess where it’s worth investing your time. Engage with your target audience, share your creative process, and build a community around your brand.

Search engine optimisation (SEO): Use relevant keywords for SEO, so that your customers can find you in Google when searching for terms related to your product.

Feedback and reviews: Encourage satisfied customers to leave reviews. Positive testimonials build trust with potential buyers, as people like to see social proof before they commit to buying.

Nurture your business for long-term growth

Growing your business is a process that requires patience, adaptability and dedication. There are no guarantees for when it will start being profitable, as this is influenced by elements like market demand, product quality, and effective marketing. Many crafters start as a side hustle and gradually expand as they gain experience and a loyal customer base.

As your craft business grows, maintain a future-focused perspective and keep these tips in mind:

Price your products appropriately: this is crucial for the success of your business and as you grow, you can think about whether to increase your prices.

Harness your data: Analyse your sales data, customer feedback, and website analytics to identify areas for improvement.

Listen to customer feedback: Continuously improve your products and services based on the input of those who matter most.

Diversify your products: Consider expanding your product line to include related items, such as lifestyle products or accessories.

Network and collaborate: Broaden your reach by building relationships with other crafters, artisans, retailers, and potential collaborators.

Commit to ongoing learning: Keep up with industry trends and developments to stay competitive.

Get Crafters Insurance with Protectivity

Protecting your wares is made much easier with specialist craft insurance. Whether you’re an online seller or heading out to craft fairs, it makes sense to be as prepared as possible for any kind of incident.

Find out more and get an instant quote tailored to the needs of your business. Get in touch if you have any queries at all.

Get Crafters Insurance from Protectivity

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