Author: Tegan

How to Get Started as a Handyman

7 December 2023

•

13 mins read

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If you have strong practical skills and are good with people, a career as a handyman (also referred to as a handyperson), could be for you. You can enjoy independence in your professional life, as well as variety in your work environments and the people you meet. Handymen work in settings such as people’s homes, workplaces, schools, hospitals or other public buildings.

The entry route to becoming a handyman is fairly straightforward, with the potential for a good income if you grow your entrepreneurial abilities and continue building your business. By gaining plenty of hands-on experience and continuously expanding your skills, you can enjoy a fulfilling career.

In this guide, we’ll explore how to become a handyman, covering qualifications, responsibilities, potential earnings and progression opportunities.

How in demand are handymen?

Research in the last few years has shown that handymen work an average of 10 hours per day to fulfil the high demand for work. The demand for handymen in the UK can be influenced by various factors such as economic conditions, population growth, and the housing market. The demand for specific services may vary based on location.

In today’s busy lifestyle DIY tasks are often outsourced with people having a lack of time or inclination to focus on them – that’s where a handyman can come in.

Main clients

With no shortage of work available, starting up might be sounding good, but knowing who your customers are will help to promote your services. These are a selection of your clientele.

Homeowners

Around a third of the UK population own their own homes, and homeowners often require maintenance and repair work.

Many properties in the UK are older and may require regular maintenance and renovations, creating a steady demand for handyman services.

Busy lifestyles

Households with multiple full-time workers often have the need to hire handymen for tasks they don’t have the time or expertise to handle.

DIY limitations:

While DIY is popular, some tasks are beyond the skill level or time constraints of homeowners, prompting them to seek professional help.

Landlords

Around a fifth of the UK are private renters. Landlords and property managers often require maintenance and repairs for rental properties, contributing to the demand for handymen.

Home improvement trends

Homeowners investing in home improvements and renovations contribute to the demand for skilled professionals.

Qualifications and experience

No formal education required

Unlike many professions, becoming a handyman doesn’t require a formal education. However, gaining relevant qualifications and offering particular services can enhance your skills and marketability.

Specialist training and courses

Consider specialising and pursuing courses in carpentry, plumbing, electrical work, and general maintenance to broaden your expertise.

Vocational qualifications

Vocational qualifications, such as a City and Guilds diploma in Maintenance Operations or Construction Skills Certification Scheme (CSCS) cards, may be required depending on your job. These can be added to your CV to boost your credibility.

The value of hands-on experience

Hands-on experience is the most crucial element to bringing in a steady amount of work. Apprenticeships, volunteering schemes, or assisting an experienced handyman can give you valuable insights and help you refine your skills.

What does a handyperson do?

Here are some of the typical responsibilities you can expect to carry out as a handyman.

Minor repairs and maintenance

You can expect to handle a range of general practical tasks as part of your day-to-day. You might be fixing leaky taps, repairing broken doors or installing shelves. You could also be putting up curtain rails, fitting smoke alarms or assembling furniture.

Plumbing and electrical work

Basic plumbing repairs fall within a handyman’s scope too. These could include unblocking sinks or dealing with leaks. Simple electrical tasks, such as fixing small appliances and installing thermostats and doorbells, can also be part of your duties.

More complex issues will likely fall under the remit of professionals, who are more specialised in these areas.

Painting and decorating

Handymen also carry out basic painting and decorating tasks. You might be working on areas such as walls, window frames, furniture and doors. These could be inside or outside buildings.

Roofing

Another area you can offer services in is roofing. This could include cleaning up, repairing or repainting roofs, on the interior and exterior, as well as applying insulation, replacing any fixtures and improving structural components.

Gardening work

You can also base your services outside of the home, with this kind of work particularly in demand over the spring and summer months. Handymen services in the garden can include mowing grass, erecting and painting sheds, clearing out debris and jet-washing driveways.

Tiling and flooring

Installing or repairing tiles and flooring is a common responsibility too. This kind of work may involve measuring floor spaces, applying adhesive, cutting, laying and sealing tiles and other flooring materials.

Window fitting

You could base your business around installing or fixing windows, replacing panels and frames, and attending to smashed glass.

Customer service

If you work for yourself, interacting with clients, understanding their needs, and providing excellent customer service are essential aspects of the job. This could mean answering emails and calls, outreaching for new clients over the phone or online, or making door-to-door sales calls.

Required skills for a handyman

Becoming a handyman requires a diverse set of skills to effectively address the varied tasks and challenges involved. By honing these skills, you can increase your chances of success by providing a quality service.

The best way to learn these skills is to work closely with other tradesman or take a course to improve your knowledge.

If you want to know how to become a handyman, read more about the most important skills you’ll need.

Technical skills

The practical and technical skills you may need include:

Carpentry – A proficiency in woodworking for tasks like furniture repair, door installation, and building shelves.

Plumbing – Basic knowledge of plumbing systems to fix leaks, install faucets, and address common plumbing issues.

Electrical work – Understanding of basic electrical systems for tasks such as installing light fixtures, outlets, and switches.

Painting and decorating – Skill in painting walls, ceilings, and trim, as well as basic knowledge of decorating techniques.

Problem-solving skills

It will greatly benefit you to be able to apply analytical thinking and to be able to quickly identify practical solutions to problems. You’ll also need to be adaptable, being able to apply yourself to various different tasks and unexpected challenges on the job.

Communication and interpersonal skills

Strong communication skills will help you to understand your customer’s requirements, explain your work processes and negotiate contracts. A customer-centric approach is essential, as you’ll need to make sure they’re satisfied with your work. Happy clients are key to building a strong reputation, encouraging word-of-mouth recommendations and securing good reviews.

You’ll need to work well in a team too. Whether you work for someone else and divide your daily duties with colleagues, or you manage people and have responsibility for others’ livelihoods, it’s critical that you can talk to teams, managers or employees effectively, pass on instructions and feedback, and hear what others have to say.

You may also regularly interact with suppliers, fellow industry professionals and other third parties. You’ll need to cultivate good working relationships with people from all walks of life, at all levels of seniority.

Manual dexterity

Hand-eye coordination is highly important. You’ll need precise control and coordination for tasks such as using tools, handling materials, and performing intricate work.

Organisation and time management

You should be able to plan and prioritise tasks efficiently to complete jobs within deadlines, which is one of the most important parts of your job. If you can carry out good work in a shorter timeframe than other professionals, this can give you an edge over competitors. It can allow you to increase your prices as you become more efficient over time. You could also give the option for a shorter turnaround at a higher fee.

Effective time management skills will also help you to handle multiple tasks in different locations when you are balancing projects for a range of different clients.

Physical fitness

Strength and stamina are also an important asset in this work. The job can be physically demanding, so being in good physical condition is important for tasks that involve lifting, carrying, and working in various positions.

Attention to detail

Precision is everything when it comes to making clients happy. Paying attention to detail ensures that your work is completed to a high standard and meets customer expectations. One minor lapse in concentration, or a failure to check over your work, could be the difference between a good review and a bad one, or even a refusal to pay.

Knowledge of tools and equipment

Tool proficiency is important too. You’ll need to be familiar with a variety of tools and equipment used for different tasks, from basic hand tools to power tools.

You’ll need to have the right kit to be a handyman, so make sure you have a reliable set of tools, ladders, protective clothing and, ideally, a van. Depending on the work you do, you may require and need to be comfortable using painting supplies, electric drills, spirit levels, circular saws and tape measures. You can protect your tools with our specialist tools insurance for tradespeople.

Safety awareness

Health and safety is paramount as a handyman. You’ll have to adhere to safety regulations and protocols at all times, to prevent accidents and injuries on the job. This isn’t only for your own protection, but that of your clients and anyone you employ. This also means protecting yourself financially with the right insurance, in case an incident occurs and a lawsuit is brought against you.

Business skills (if self-employed)

Entrepreneurial skills are highly valuable, especially if you work for yourself and want to grow your business. Understanding basic business principles, including budgeting, pricing, and marketing, is essential for self-employment.

If you do go self-employed, you’ll need to register with HMRC and make sure you file and pay your taxes before each annual deadline.

Progression opportunities

You can either start out as a handyman working for a construction company in a team, or working for yourself. However you enter the industry, over time you can start to develop your services and reputation to for more financial and job security.

Here are a few ways you can progress as a handyperson:

Specialisation – As you gain experience, you can choose to specialise in certain areas such as plumbing, electrical work, or carpentry, expanding your expertise and potential income.

Entrepreneurship – Experienced handypeople often start their own businesses, offering a wider range of services and managing a team.

Further education – You could opt to take up additional training in specific trades, enhancing your qualifications and marketability. Acquiring relevant qualifications will help you to market yourself and set yourself apart from the competition.

Networking – Building a strong professional network can help you secure partnerships, collaborations, and a greater number of job opportunities.

How much can a handyman make?

Handyperson earnings can vary based on experience, location, and the services you offer. However, the average salary is between £19,000 and £42,000. As you grow your experience and portfolio, you can expect to earn at the higher end of the scale.

The average self-employed handyman hourly rate in the UK is around £30, though many have a minimum call-out fee to make the job worth their while. Specialised skills or emergency call-outs may command higher rates.

When you start out, the hourly rate will usually be lower. If you work for yourself, it’s up to you to increase your income over time and bring in your worth as your career develops.

Starting out as a handyman

Starting a handyman business can be a rewarding and profitable venture, but it’s important to get the basics right. This 10-point checklist covers the key steps to help you set up, stay legal, and grow your business successfully.

Learn the Trade – Gain experience in basic skills like plumbing, carpentry, painting, and electrics. Online courses or apprenticeships can help.
Get Certified – While not always required, having qualifications (e.g., NVQ in maintenance operations) can boost credibility.
Register as Self-Employed – Notify HMRC if you’re working for yourself to stay legal and handle tax properly.
Get Insurance – Public liability insurance protects you in case of accidents or damage.
Invest in Tools & Transport – A reliable van and quality tools are essential for professional work.
Set Your Rates – Research local handyman rates to price your services competitively.
Market Yourself – Use social media, local directories, and business cards to attract customers.
Join Trade Platforms – Websites like Checkatrade, Rated People, or MyBuilder can help you find work.
Network & Get Reviews – Word-of-mouth and positive customer feedback are key to growing your business.
Stay Legal & Organised – Keep records of income, expenses, and jobs for tax purposes.

Get Tradesman Insurance with Protectivity

Being a handyman comes with certain hazards, as with any trade. Starting a company also has elements of risk, as you navigate finances, build a customer base, try to deliver good work and establish your reputation. Therefore, protecting your business is important if you want to make a success of it.

Protectivity’s tradesman insurance has been created to help protect your handyman business from typical risks you might face. Our policies include public liability up to £5 million as standard; you then have the option to add Contractor Works cover, Plant and Tools cover, financial loss and employee tools (only if you’ve included the other benefits). You can also insure your tools from as little as £8.98 a month with our new tools insurance offering.

Find out more about our liability insurance for tradesman get an instant quote designed for your needs. If you need any help, our experienced team are on hand to help.

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13:40:41 BST • 19 May 2025

Christmas Craft Ideas to Sell

5 December 2023

•

8 mins read

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If you’re looking to make extra money or diversify your business around the festive season, why not make or stock Christmas crafts to sell? Whether you offer them at fairs, online or in an existing store, it can be both profitable and fun to help people gift their loved ones or fill their homes with the warmth and charm of Christmas. Whether you’re an experienced artisan or dipping your toe into getting crafty, there’s undoubtedly always a market for Yuletide creations.

Once you’ve decided to share and spread joy through your creativity, you’ll want to settle on your niche or narrow down your products. If you’ve been to Christmas markets or fairs before, you’ll know there are many different things you can sell, aimed at a range of demographics. Whether you specialise in cards, woodwork, ornaments, or other festive crafts, you can tap into different audiences on various platforms and channels, for a successful seasonal business.

In this article, we’ll explore some of the best Christmas craft ideas to sell, with advice on current trends and how to approach the festive market.

Is it better to source or make Christmas crafts to sell?

Before you do anything, you’ll need to decide whether to source existing products or make Christmas crafts to sell. This depends on various factors, including your skills, resources, and business goals. Designing and producing your own crafts gives you the option of making unique, personalised products that reflect your creativity. This can set you apart in the market and build a brand identity. However, it will require time, effort, and a certain level of proficiency in craftsmanship. Aside from the business benefits, it’s also, of course, about whether you enjoy the making in and of itself.

The benefit of sourcing existing crafts is that it lets you be more efficient with your time. You can offer a bigger range of products and have more hours in the day for other aspects of your business, such as marketing. This is a good option if you lack specific crafting skills, while also giving you the opportunity to bulk price collections, potentially increasing profit margins.

Research market demand, competition, and your target audience. Handcrafted items often appeal to consumers seeking one-of-a-kind pieces, while sourced goods might cater to those looking for convenience and variety.

You might want to go for a hybrid approach, crafting signature pieces while supplementing your offering with sourced items. Striking this balance lets you increase your product range and appeal to a broader customer base, maximising your potential in the market. Regularly assessing customer preferences and market trends will guide your strategy for long-term success.

What crafts can I make and sell for Christmas?

There are numerous Christmas crafts you can make and sell, catering to a wide range of tastes and preferences. The popularity of different items can vary from year to year. Anything personalised can add a touch more emotional connection and make people feel special.

Here are some ideas for Christmas crafts to sell at craft fairs, in stores or on online marketplaces.

Homemade Christmas cards

If you want something straightforward to produce yourself, cards are easy Christmas crafts to make and sell. Handcrafted Christmas cards are timeless yet still elevate this long-held tradition, with the huge rise of digital designs in recent years. This means unique and personalised designs offer a nostalgic point of difference.

Consider using traditional festive symbols or incorporating popular Christmas themes. Experiment with different techniques such as embossing, calligraphy, or incorporating small ornaments into the card design. Start early to ensure you have enough stock for the rush. Selling customisable options lets people add a personal touch.

Wooden ornaments

Woodwork crafts add a rustic, charming touch to tree decorations or rooms in the home. If you’re planning to make and sell wooden Christmas crafts, you could include classic holiday shapes like stars, snowflakes, reindeer or Christmas trees. Alternatively, you might want to sell gifts that can be used throughout the year, such as jewellery boxes and planters.

If you’re environmentally minded, give some thought to using or sourcing reclaimed wood for an eco-friendly twist. Whatever materials you opt for, they can be set apart with intricate details, painting or wood burning. Bundle your ornaments into themed sets to encourage customers to purchase multiple pieces, or personalise them with names and dates for a sentimental touch. Crafters’ platforms like Etsy are great for these kinds of products.

Festive wreaths

Wreaths are a staple in Christmas decor, so beautifully crafted designs help to set people’s homes apart for everyone to see. Experiment with different materials such as pine cones, berries, and ribbons. Offer a variety of sizes and styles to cater to different tastes.

You could also host wreath-making workshops to engage with your local community. Create a strong online presence through social media and a dedicated website to showcase your designs, while remembering traditional marketing to reach people offline, such as posters in local shops or cafes.

Personalised stockings

Add a personal touch to another Christmas tradition by creating bespoke, handmade stockings. Experiment with different fabrics, textures, and embellishments. Personalised stockings with names or monograms to make them extra special.

Offer a range of sizes and designs aimed at different preferences and age groups. You could also collaborate with local retailers or online marketplaces to expand your reach. You can sell stockings in sets with other festive items, such as candles to put around them on the mantlepiece, for a complete holiday package.

Candles and scented crafts

People love to bring evocative seasonal scents into their homes. Help them create that cosy Christmas ambience that’s so coveted this time of year, with handmade candles and scented crafts. Experiment with festive scents like cinnamon, pine, or gingerbread. Package candles in Christmas-themed containers, or create decorative wax melts for a unique twist.

There’s also the option to create gift sets with coordinating scents and candle sizes. Invest in striking packaging to elevate your products.

For inspiration on starting a candle making business read our short guide.

What are good craft show ideas?

Consumer tastes are ever-evolving, so you’ll have the best chance of success if you latch onto current ideas that bear the modern market in mind. Stay informed on emerging trends and tailor your craft range accordingly.

This year, you might want to consider something that falls within these areas:

Sustainable crafts: Give purpose to your brand identity by creating sustainable crafts that minimise environmental impact. Emphasise eco-friendly, recycled materials and practices in your designs, reducing waste and educating people on how to protect the planet. An ever-increasing percentage of customers specifically seek out globally conscious retailers, so it makes good business sense. From upcycled ornaments to reusable wrapping paper, your creations can inspire others to embrace a more sustainable approach to holiday celebrations.
Interactive workshops: Take your craft show experience a step further by offering live demonstrations or workshops, to engage attendees in hands-on creativity. From personalised ornament crafting to holiday wreath making, these workshops create an energised atmosphere, letting you connect with your audience. Sparking creativity and making lasting memories of your craft show booth provides an immersive experience that goes beyond shopping.
Tech-integrated crafts: Transform traditional crafts with a tech-savvy twist by embracing augmented reality (AR), LED lights, or interactive elements. Seamlessly integrating technology into your creations gives a modern and innovative take on classic designs. From illuminated ornaments to interactive digital displays, captivate audiences with crafts that bridge the gap between tradition and cutting-edge technology.
Personalised experiences: Allow buyers to customise their products, so they can take away something bespoke. You can let them do this in person at a fair, show or in-store. Alternatively, you can give people the option to go away and personalise items online after selecting their purchase from you, so that they have extra time to create something they love.
Collaborative exhibits: Partner with other crafters for joint displays or interactive projects. Create a dynamic craft show experience by fostering collaboration with other artisans. Collaborative exhibits bring together diverse talents, resulting in interactive and visually stunning displays. From joint workshops to shared projects, these exhibits encourage a sense of community, providing attendees with a unique and enriching artistic experience that transcends individual creations.

Get Crafters Insurance with Protectivity

One of the core considerations of any commerce business should be getting the right insurance. It’s no different when it comes to crafts, as you’ll want to protect yourself and your products for professional longevity.

Protectivity’s Crafters Insurance is designed to give protection from customer or third-party claims, with Product Liability Insurance for the event of accidental damage to someone else. You can also opt for Craft Fair Insurance, specifically created for stallholders.

Find out more and get an instant quote tailored to the needs of your business. Get in touch if you have any queries at all.

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How to Start a Painter and Decorator Business?

30 November 2023

•

11 mins read

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Starting a painter and decorator business can be a rewarding venture if you have the skills and passion. It requires time and effort, but there are plenty of opportunities out there to bring in work if you remain committed. You can enjoy the freedom and flexibility of being your own boss and get to flex your creative skills, while meeting a wide range of people.

If you love the idea of running your own company, setting your own schedule and the variety of constantly changing working environments, the profession certainly gives you all of this. You’ll need to take a sustained approach to building a client base and reputation, as patience and consistency are key. Of course, it all starts with offering a high-quality service. However, there’s so much more to building a successful business that will give you an attractive income.

In this guide, we’ll talk you through how to become a painter and decorator, with advice on the kind of money you could earn and ways to eventually grow your business.

Do painters and decorators make good money?

Painters and decorators can earn a good living from their trade. You can work on ways to increase your earnings over time. For example, you could research the most profitable areas to specialise in, charge higher rates with experience, and focus only on your local area to keep travel costs down.

It’s well worth knowing what kind of income you could make from your profession before you decide how to market your business and how you’ll source customers. If you’re wondering how much self-employed painters and decorators earn, you can consult government resources and trade websites for a good indication.

However, as a rough guide, sole traders can earn around £37 an hour, £296 a day, or £54,576 a year, on average. This increases if you set up a limited company, to an average of around £48 an hour, £384 a day, or £70,802 a year; factor in the additional costs from this figure, such as corporation tax. If you employ staff, your outgoings will also include their wages.

Build your business with a methodical approach

Here is a step-by-step guide to how to start painting and decorating for a living. If you already work in this profession for an existing company, you can follow these tips to find out how to set up on your own.

Review your current skills and qualifications

You don’t need to be qualified to be a painter and decorator, but you will need to demonstrate your experience. The first thing you’ll want to do is make sure you have the necessary skills and knowledge in painting and decorating.

If you don’t have any past work under your belt yet, consider taking courses or gaining experience through apprenticeships. Maybe you could take on work for an established painter and decorator before you become self-employed, to give you some stability of income and learn from someone else as you hone your talents.

Decide what kind of services you will offer

Knowing your strengths is key. You can either choose to do more of the type of jobs you love, find out what is likely to be most profitable for you, or understand what type of jobs are most likely to be available in your area.

Here are some examples of painting and decorating services you can specialise in:

Basic painting
Painting with effects (e.g. marbling)
Traditional finishes
Wallpapering (including other materials such as vinyl)
Minor repairs
Carpentry
Tiling
Flooring

Decide who your ideal customer will be

There are a range of ways you can approach this, so you don’t have to rely on guesswork to find out the best way to secure a steady stream of work. Once you know what you’ll offer, you can research your ideal customer base and assess your competition.

Will you offer your services to commercial or residential clients? What type of buildings have the most potential to bring you business and a healthy fee? Find out how many other people are offering those services, and look at what kind of buildings are in your area. If you focus on working in your own region, you can develop a strong local reputation.

Create a solid business plan

A well-thought-out business plan is essential. It will give you a clearer understanding of how you will approach building a company and securing work, while helping you secure financing if needed. At the very minimum, it should outline the following:

Your short-term and long-term business goals
Associated costs, e.g. any requirement investment, training, vehicle, materials and tools
Your specific services
Your target market
Your pricing strategy
A marketing plan outline
Financial projections

Register your business correctly

When establishing what you need to be a self-employed painter and decorator, registering your business is one of the most important first steps. Ascertain the appropriate legal structure for your business (either a sole trader or limited company) and register it with the government. Obtain any required permits or licenses for your area. There are advantages and disadvantages to both, but when starting out it may be more likely that you’ll meet the requirements of a sole trading company.

As a sole trader, you’ll be able to keep everything you earn after tax. You can register as a limited company when your income is over a certain threshold, which could give you more credibility. Some bigger clients may only do business with limited companies.

Invest in the right equipment and supplies

Purchase the necessary painting and decorating equipment and supplies. This includes brushes, rollers, ladders, drop cloths, paint, and wallpaper. Aim to invest more in items where the materials need to be high-quality, which will help you deliver a professional service. For anything that can be bought at a lower price without compromising the results, make sure you shop around for the best value.

Determine your pricing and how you want to be paid

Be intentional with how you will price your services. You can do your research to find out how much others charge, but also consider factors such as the cost of materials, labour, overheads, and your desired profit margin. Use your business plan projection as a guide, looking at how much you’ll need to earn each month in order to meet your desired annual income. Decide on payment terms and methods, including whether you will require upfront deposits.

Start marketing your business online and offline

Develop a detailed marketing strategy that will help you to attract clients through various channels. At the very least, you should create a professional website, set up social media profiles, create business cards and flyers, and network with local real estate agents, builders, and interior designers. Find out what networking events are in your area, and join local and national business federations which encourage referrals between members.

Continously add to your portfolio

Showcase your work through a portfolio of completed projects, which can sit on a dedicated page within your website. You could also post regular updates on sites such as LinkedIn and Facebook to keep people informed on your latest work, encourage conversation about your services and generate enquiries.

Include before-and-after photos to demonstrate your skills and the quality of your work. This portfolio will be a valuable tool when meeting potential clients, as they can easily see what you do rather than taking your word for it.

Familiarise yourself with estimating and bidding

Learn how to provide estimates for projects. This is a useful alternative to giving quotes, as they can’t be changed if the work ends up taking longer or incurring unexpected costs. This can leave you out of pocket and doesn’t establish you as a professional who’s being paid what they deserve, which can diminish the respect people have for your business.

Be transparent with clients about the scope of work, costs, and timelines. Providing detailed and competitive bids can help you win contracts.

Create a reliable template for client contracts

Always have a written contract in place before starting any project. The contract should outline the scope of work, timelines, payment terms, and any other relevant details. This helps protect both you and your clients, giving you both a clear vision of what to expect and what the finished outcome will look like.

Contracts serve the purpose of letting clients know exactly what they’re getting in return for their investment and minimising the chance of any disputes around payments or delivery dates further down the line.

Create a thorough accounting system

Set up a system to manage your finances, including tracking income and expenses, invoicing clients, and paying taxes. Consider hiring an accountant if you need support in this area. If you have the know-how and confidence to take care of your own finances, you can use accounting software to help you stay organised. Read our blog on Accounting tips for small businesses.

Develop your knowledge of safety and regulations

Make sure you are highly knowledgeable about safety regulations and best practices in your industry. Anyone you hire will also need to know these inside out, in order to follow guidelines and prevent accidents. You’ll need to comply with workplace health and safety regulations, as well as exercising fire safety. Pay attention to areas such as the use of equipment, protective clothing, and processes for reporting accidents.

Always provide high-quality customer service

Never underestimate the importance of excellent customer service for your reputation. Satisfied customers are more likely to give you good reviews, which you should always ask for as standard practice. Ask on completion of the work whether they’d be willing to give you a positive review, and include it in your follow-up emails. You could even offer future discounts in exchange for reviews.

People like to get recommendations for painters and decorators, so if you’ve built trust with customers and impressed them with your quality of work, they’ll talk about you and refer you to anyone and everyone, from friends to family and colleagues. Securing repeat customers should also be a priority when it comes to your business strategy, so the happier clients are, the more likely they’ll return to you for future projects.

Grow your business when the time is right

Your marketing plan should incorporate ways to keep scaling your business, so that you can increase your earnings year on year and become an established name in your sector. Once you’re bringing in a steady stream of work and developing a good reputation, you may get more word-of-mouth referrals, but it pays to avoid complacency. As you experiment with new ways to bring in work, you’ll increase the likelihood of scalability, rather than simply aiming for consistent work.

As you start to increase the scale of your work, you can take on additional painters or decorators. Expanding your team means you’re well-resourced to take on bigger projects, which you could charge higher fees for, and reach out to a greater number of potential customers.

Get Painter and Decorator Insurance with Protectivity

Running a professional painting and decorating company needn’t be made more difficult by worrying about claims against your business. While you focus on doing great work that keeps clients happy, liability insurance gives you reassuring financial support in the event that third parties take you to court, employees become poorly or have an accident while working.

Whether someone suffers an injury, illness or damage to property, Protectivity’s Painter and Decorator Insurance gives you a range of options for protecting your reputation and finances, with your chosen limit. Our Public Liability option protects you in the event you are sued by clients or members of the public, while Employers’ Liability includes claims from staff and subcontractors. You can also protect your tools and equipment with our new tools insurance offering.

Our insurance for tradesman is trusted by thousands. Our helpful team are on hand to support you with any queries.

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22:03:45 GMT • 22 January 2025

A Practical Guide to Selling Crafts Online

28 November 2023

•

11 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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If you’re wondering how to sell your crafts online, it’s certainly feasible, with a low barrier to entry. You can start whenever you’re ready, with little more than a suitable home workspace and a few supplies. The sooner you start honing your skills, the better, so you can start to establish your place in the market. Of course, further down the line you can create a business plan, define your branding and find out the most effective marketing channels for your audience.

If you’re wondering how to sell arts and crafts online, read our extensive guide for everything you need to know.

Decide on a product

Before you even think about how to sell handmade crafts online, you have to come up with a product worth putting out there. You’ll want to create high-quality crafts, which have something unique to offer but are also in demand. You can make anything from handmade jewellery and home decor to digital prints and knitwear.

Before you start designing or constructing anything, consider your skills, interests, and target market. Do your research, read trade publications, consult Google search results, browse seller sites and research hashtags on social media. Once you’ve identified on-trend products and settled on an idea, check out what similar crafts are selling for and get to know what kind of competition is out there. See how much existing products are selling for.

After you’ve found your idea, you’ll naturally be excited to start offering it to the world. It’s important that you take your time with the creation stage when you start, however, rather than rushing something out. Make sure your products are durable and meet the expectations of your target audience.

Create your brand

In order to create a strong brand, you’ll need to understand your ideal customers, including their preferences and pain points. Tailor your brand to resonate with this specific demographic. Share the story of your craft business in emails, blogs, the about page of your website (if you have one) and social posts. Explain why you started, what inspires you, and how your crafts are made. Customers often connect more with a brand that has a compelling, emotionally-driven narrative.

Of course, you’ll need to decide what to call it. Choosing a name for your craft business is crucial as it represents your brand identity. Consider combining words that evoke creativity, craftsmanship, and uniqueness. Try alliteration, rhyming, or wordplay to make it catchy, although you don’t want to go too humorous unless it’s on-brand. If you’d rather have an aspirational brand, you can keep the name in line with a more premium feel. It will need to be easy to spell and pronounce, as well as having an available website domain. Keep it relatively short to make it easily memorable. Take your time to brainstorm and seek feedback from friends and family to make sure your chosen name resonates with your vision and target audience.

You’ll also need to design a logo, or hire a professional creative to design one, which reflects your brand style and establishes a visual identity you’re happy with. A well-crafted logo is a powerful tool to leave a lasting impression on your customers. Start by reflecting on your product’s essence and your company values. Use colours, fonts, and imagery that convey creativity, handmade quality, and uniqueness. Simplicity is key, as a clutter-free design is more memorable. Incorporate craft-related elements, such as tools, materials, or your signature product. Sketch ideas, create mood boards and seek inspiration from other craft businesses. Your logo should be versatile, working well on various online platforms and offline materials.

Create branded materials such as business cards, packaging, labels, and thank-you notes. These should carry your logo and branding elements. Choose a colour palette and fonts that align with your brand’s personality. They should be consistent across everything your brand is associated with.

Invest in good product photography. This is crucial for your craft business because it can significantly impact how your products are perceived by potential customers. Use natural light, high-resolution images, and multiple angles to showcase your crafts. The better your photos, the more likely you’ll make sales. Use a clean, uncluttered background that doesn’t distract from the product. A plain backdrop, seamless paper roll, or props that enhance the product can work well. Position the product centrally or off-centre, depending on the composition you prefer.

What is the best website to sell crafts?

The question of which platform/s you’ll make your products available on is highly important when deciding how to sell crafts online in the UK. In addition to your own website, there are a range of online marketplaces you can choose from.

Here’s an overview of online platforms for selling crafts:

Etsy: Etsy is still the biggest marketplace for handmade products, with over 88.3 million buyers last year. It also has low seller fees.

Not on the High Street: NOTHS is renowned for handmade crafts, making it a go-to destination for people searching for unique gifts.

Amazon: There’s vast potential from this retail giant serving millions of customers, with a dedicated platform, Amazon Handmade.

Ebay: With hundreds of millions of monthly visits, Ebay is user-friendly for listing your products and offers useful selling tools.

Facebook Marketplace: if you want to know how to sell crafts online for free, this is a the only platform that doesn’t charge. You can sell to people within 100 miles.

Shopify: With a customisable online store featuring thousands of apps to make use of, you can sell as much as you like when you set up your own site on Shopify.

How to start selling crafts online

Once you’re ready to sell online, these are some of the key areas to bear in mind:

Pricing: Calculate your costs by working out the total of materials, labour, shipping, and platform fees (once you know where you’ll sell), then adding a reasonable profit margin. You’ll need to strike a balance between offering customers a competitive price and charging your worth.

Copywriting: Write copy for the different touchpoints your brand will sit on, such as transaction pages, social media, emails and your own website, if you’ll have one at this stage. Decide on the tone of voice you want to use when addressing your customer. Write detailed and appealing product titles, descriptions and articles, highlighting the unique features and benefits of your crafts.

Shipping: Determine your shipping methods and rates. Your items will need to be securely packaged to prevent damage during transit. Offer tracking and delivery confirmation if possible.

Payment processing: Set up secure and convenient payment options for your customers. PayPal, credit cards, and buy-now-pay-later options like Klarna and Clearpay are popular payment methods to consider.

Customer service: Provide excellent customer service. Respond promptly to inquiries, address issues professionally, and maintain a good reputation for your business. This will keep customers coming back and encourage them to recommend you to others.

Legal and tax considerations: You’ll need to comply with local laws and regulations for online businesses, paying attention to your tax obligations. You might need to register your business, get a resale licence, or collect sales tax in certain cases. Consult with a legal or financial professional if necessary, as this could save you money and avoid costly issues.

Organising your business operations

Good organisation and clear processes, even if you’re working alone from home and aren’t creating vast amounts of product yet, will help you to run your craft business effectively. If you have these in place from the start, you’ll have the right mindset for continuing to grow and be ready for the challenge. Here are some tips to help you manage your day-to-day operations:

Organise your workspace: Keep your craft supplies and finished products in dedicated areas, making use of different containers and having a methodical filing system for orders, invoices and other paperwork. Label and categorise materials for easy access.

Set up an inventory system: Establish a tracking system to record the quantity and details of each item. You can use straightforward spreadsheets or more sophisticated inventory management software.

Monitor stock levels: Regularly check your inventory levels. Set reordering points for materials to ensure you order more before you run out. This helps prevent backorders and production delays.

Prioritise fast-moving items: Pay special attention to crafts that sell quickly or seasonally. Keep more of these items in stock to meet customer demand.

Batch or create in small batches: Consider making crafts in small batches, rather than producing in large quantities. This allows you to adjust your production based on sales trends and reduce the risk of overstocking.

Manage lead times: Be aware of lead times for your materials. Some materials may have longer lead times or require international shipping. Plan your orders accordingly.

Safety stock: Maintain a safety stock level for your most essential materials. This extra buffer helps prevent shortages in case of unexpected high demand or delays in supply.

Use technology: Consider using inventory management software to streamline your processes. These tools can automate reordering, track sales trends, and provide real-time inventory data.

How to make money selling crafts online

If you’re wondering whether selling crafts online is profitable, the answer is that it can be if you approach it in the right way. Of course, you need to start with a good product, but even then, there are no guarantees and you have to work hard to promote it. Rather than there being a magic formula for how to make money selling crafts online, it takes a little experimentation, an open mind and a willingness to adapt and try new ways of selling your wares.

Finding success can therefore be a gradual process, as it takes time and effort to build a strong brand and a loyal customer base. Be open to refining your strategies as you gain experience. Here are some of the most important tactics that will help you to increase your online income from selling crafts:

Marketing: Try using social media, email marketing, and paid advertising to promote your crafts. See what works best for you so that you can assess where it’s worth investing your time. Engage with your target audience, share your creative process, and build a community around your brand.

Search engine optimisation (SEO): Use relevant keywords for SEO, so that your customers can find you in Google when searching for terms related to your product.

Feedback and reviews: Encourage satisfied customers to leave reviews. Positive testimonials build trust with potential buyers, as people like to see social proof before they commit to buying.

Nurture your business for long-term growth

Growing your business is a process that requires patience, adaptability and dedication. There are no guarantees for when it will start being profitable, as this is influenced by elements like market demand, product quality, and effective marketing. Many crafters start as a side hustle and gradually expand as they gain experience and a loyal customer base.

As your craft business grows, maintain a future-focused perspective and keep these tips in mind:

Price your products appropriately: this is crucial for the success of your business and as you grow, you can think about whether to increase your prices.

Harness your data: Analyse your sales data, customer feedback, and website analytics to identify areas for improvement.

Listen to customer feedback: Continuously improve your products and services based on the input of those who matter most.

Diversify your products: Consider expanding your product line to include related items, such as lifestyle products or accessories.

Network and collaborate: Broaden your reach by building relationships with other crafters, artisans, retailers, and potential collaborators.

Commit to ongoing learning: Keep up with industry trends and developments to stay competitive.

Get Crafters Insurance with Protectivity

Protecting your wares is made much easier with specialist craft insurance. Whether you’re an online seller or heading out to craft fairs, it makes sense to be as prepared as possible for any kind of incident.

Find out more and get an instant quote tailored to the needs of your business. Get in touch if you have any queries at all.

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How to Get a 5-star Food Hygiene Rating

21 November 2023

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11 mins read

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The UK Food Hygiene Rating System (FHRS) is a valuable tool for both consumers and food businesses, created by the Food Standards Agency (FSA). It promotes transparency, encourages food safety compliance, and helps people make informed decisions about where to eat or purchase food. Businesses have to maintain high standards to achieve and retain a 5-star rating, which is the ultimate mark of excellence in food hygiene and safety.

If you’re wondering how to get a 5-star food hygiene rating, look no further. Here are some tips and advice to help you achieve and sustain a high rating.

What does a 5-star hygiene rating mean?

A 5-star hygiene rating is the highest possible rating a catering business can achieve under the FHRS. Here’s what it means for catering businesses in the UK.

Excellent food hygiene and safety

A 5-star rating indicates that the catering business has demonstrated very good food hygiene and safety standards during a thorough inspection, conducted by local authority environmental health officers. It is a clear sign that the establishment has done as much as possible to provide safe and hygienic food to its customers, in a clean environment.

Full compliance with food safety regulations

Businesses with a 5-star rating have shown full compliance with food safety regulations and best practices. This includes maintaining high standards in food handling, preparation, storage, and serving, as well as the cleanliness and maintenance of the premises.

Strong management of food safety

Achieving a 5-star rating reflects a high level of competence and confidence in the management of food safety within the business. This includes proper record-keeping, staff training, and a commitment to maintaining rigorous food safety practices.

Reduced health risks

For customers, a 5-star rating offers reassurance that your catering business poses minimal health risks. Foodborne illnesses and other food-related health issues are less likely to occur in food outlets with such a high rating.

Increased customer trust

A 5-star rating is a powerful marketing tool, as it can build trust and confidence among potential customers. It demonstrates that your business takes food safety seriously and values people’s wellbeing.

A competitive advantage

In a highly competitive market, a 5-star rating sets your catering business apart from competitors. It can attract more customers, boost repeat business, and enhance your professional reputation.

Compliance with the law

Displaying a 5-star rating is not just a matter of prestige; it’s a legal requirement in England and Northern Ireland. Businesses are obliged to display their ratings prominently, making them clearly visible and accessible to the public. If you’re awarded a rating in the highest end of the scale, you are doing everything possible to follow the law.

There is a slight difference for online food businesses, who still have to comply with legal regulations but aren’t obliged to display their ratings.

Continuous commitment

Maintaining a 5-star rating is an ongoing commitment, so you can’t rest on your laurels. Inspections will take place as frequently as every six months for some businesses deemed high-risk; they could be every few years for others. Businesses must therefore consistently adhere to high food hygiene and safety standards, as ratings can change with subsequent inspections.

Even if you are inspected less regularly, you will still want to do everything possible to keep customers happy and of course, avoid being reported to authorities for low hygiene standards or health incidents. Regular self-audits, staff training, and vigilant management are necessary to sustain this top rating.

Understanding the system and processes

Familiarise yourself with the food hygiene rating system, so that you know what you need to do to create a healthy business that also has the best chance of a healthy bottom line. Here’s some key information about the FHRS requirements and how the process works.

Who is rated

The FHRS scheme covers various types of food businesses, including restaurants, cafes, takeaways, pubs, food retailers, and more. It applies to businesses in England, Wales, and Northern Ireland. Scotland has a similar scheme called the Food Hygiene Information Scheme (FHIS).

The rating scale

The FHRS uses a scale from 0 to 5, with 5 being the highest rating (very good) and 0 being the lowest (urgent improvement necessary). The ratings are based on the following criteria:

Hygiene standards

Structural compliance (cleanliness, layout, lighting, and ventilation)

Confidence in management (record-keeping, training, and management of food safety)

Inspection process

Local authority environmental health officers conduct inspections of food businesses to assess their compliance with food safety regulations. These inspections are unannounced, and the frequency may vary depending on the type of business, its history, and the perceived level of risk.

Displaying ratings

Food businesses in England and Northern Ireland, with physical premises, are required by law to display their FHRS rating prominently, such as on windows or doors, and at their entry points. In Wales, it is encouraged but not mandatory.

Appeals and re-inspections

If a business disagrees with its rating, it has the right to appeal the decision. Additionally, food businesses that receive a low rating can request a re-inspection after making necessary improvements. Re-inspections allow for the possibility of a better rating.

Access to ratings

Consumers can easily access food hygiene ratings online or through mobile apps, making it convenient to check the rating of a food establishment before dining or buying food. The ratings are also available on the official Food Standards Agency (FSA) website.

Improvement notices and closures

In cases where a business is rated very poorly (0 or 1), local authorities may issue improvement notices or, in extreme cases, close the business if there is an imminent risk to public health. The business can only reopen after addressing the issues identified during the inspection.

Does it cost to get a food hygiene rating?

There is no direct cost associated with receiving a Food Hygiene Rating as part of the Food Hygiene Rating Scheme (FHRS). Local authorities carry out inspections and issue ratings to food businesses as part of their statutory responsibilities for food safety. These inspections are typically funded by local government budgets and taxpayers’ money.

It is intended to be a transparent and objective assessment of the establishment’s food safety practices, made available to the public to inform their dining choices. However, investing in food safety and hygiene practices is an essential part of running a responsible and reputable food business.

Additionally, there are some potential indirect costs that a food business may incur as part of the process of getting a good food hygiene rating:

Staff training – Food businesses may need to invest in staff training to ensure that employees are knowledgeable about food safety and hygiene practices. While this is not a direct cost associated with the rating itself, it is an essential part of maintaining a good rating.
Improvement costs – If your food business receives a low rating (e.g., 0 or 1) and you want to improve it, you may need to invest in necessary improvements to meet food safety standards. These costs can include repairs, equipment upgrades, or changes in procedures.
Re-inspection costs – After making improvements following a low rating, businesses can request a re-inspection to potentially improve the rating. While this is not a direct fee, there may be costs associated with implementing changes and preparing for the re-inspection.
Training materials – You may choose to purchase food safety training materials for your business, or hire trainers to help educate your staff.

How to get a 5-star food hygiene rating

Getting and maintaining a 5-star food hygiene rating is essential for protecting both your customers and your company’s success. Being awarded this rating is an ongoing process requiring dedication, attention to detail, and a strong commitment to food safety. It’s not about reaching an end goal and then relaxing. You’ll have to regularly review and update your practices throughout the life of your business, ensuring the safety and satisfaction of your customers.

Here are the general steps you’ll need to take.

The quality and uniqueness of your crafts play a significant role in your success. Customers will pay more for well-made, unique, and attractive items, so make your products stand out in terms of design and craftsmanship.

Training and education

When it comes to how to get a food hygiene rating you’re proud of, education is vital. It’s not just you who’ll need to be aware of the system’s requirements, but your team too. Ensure that all your staff members receive appropriate food safety training and certification. This includes knowledge of food hygiene, food handling, and the safe preparation of food. Regularly update and refresh this training to stay current with best practices.

Implement a food safety management system

Develop and maintain a robust food safety management system based on Hazard Analysis and Critical Control Points (HACCP) principles. This system, called an HACCP plan, should identify potential hazards and establish control measures to mitigate them.

Here’s an overview of the steps you’ll need to take in an HACCP plan:

Clearly define your offering and its intended use, with any specific characteristics that may impact food safety.
Address biological, chemical, and physical risks.
Determine critical control points (CCPs), which are points in the process where control can be applied to prevent, eliminate, or reduce a hazard to an acceptable level.
Set specific limits to control hazards effectively.
Establish monitoring procedures to ensure compliance with critical limits and define corrective actions for deviations.
Implement thorough verification processes, maintaining meticulous records.
Regularly review and update the HACCP plan, and provide comprehensive training for all employees involved.

Maintain a clean and organised kitchen

Keep your kitchen and food preparation areas clean and well-organised. Regularly clean and sanitise all surfaces, equipment, and utensils. Use colour-coded equipment to prevent cross-contamination.

Personal hygiene

Enforce strict personal hygiene practices for your staff, including proper handwashing, wearing clean uniforms, using gloves when necessary, and not working when ill. Make sure employees know the importance of reporting illnesses.

Temperature control

Monitor and maintain proper temperature controls for food storage, preparation, and cooking. Regularly check and record temperatures, and discard any food that has been stored or cooked at incorrect temperatures.

Food labelling and storage

Ensure that all food items are labelled with their use-by or best-before dates. Store food items correctly to prevent cross-contamination, and arrange items in a way that allows for proper air circulation in refrigerators and freezers.

Allergen awareness

Be diligent in identifying and managing allergens in your menu items. Make sure your team is knowledgeable about allergens and can communicate them to customers accurately.

Pest control

Establish a pest control program to prevent and address any infestations. Regularly inspect your premises for signs of pests and take immediate action to resolve any issues.

Documenting and record-keeping

Maintain comprehensive records of your food safety practices, including temperature logs, cleaning schedules, staff training, and any incidents. This documentation can demonstrate your commitment to food safety during inspections.

Regular inspections and self-audits

Conduct regular self-audits and inspections to identify and correct any potential issues before an official inspection. Address any shortcomings immediately.

Continuous improvement

You’ll need to stay updated with food safety regulations and best practices. Consistently improve your food safety procedures, adapting to changing circumstances and customer demands.

Seek professional advice

Consider consulting with food safety experts or organisations that specialise in food safety and hygiene, for professional guidance and support that will be valuable to your success.

Get catering insurance with Protectivity

Protecting your business isn’t just about how to get a hygiene certificate. Beyond the five-star ratings, you can do even more to preserve the life of your company by taking out a suitable catering insurance policy.

Protectivity’s catering insurance is a specialist product designed to give you a range of options suited to your business needs. Our Public Liability cover will protect you against claims that may be brought against you, from accidental injury or damage to clients and belongings. You can also select Employers’ Liability Insurance, which will cover you up to the amount of £10m in compensation if your employees are injured while working. In addition, our Products Liability Insurance gives you protection against claims arising from third-party products or goods.

Read more about our catering insurance and get an online quote in minutes.

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How to Start a Candle Business

16 November 2023

•

11 mins read

Contributors

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Creating calm, atmospheric spaces is a common priority in modern home design, so candles are far more than just sources of light. The right candle can exude comfort, ambience, and style, serving as an extension of the existing decor in any room. This is why starting a candle-making business can be rewarding both creatively and financially.

In this guide, we’ll explore how to start a UK candle business, from selecting unique business names to designing exceptional products and creating effective packaging.

Shortlist candle business names

One of the first things you’ll want to do is come up with potential names for your candle business. If you want to make a strong first impression on new customers, it goes without saying that you should call your brand something catchy, unique, and memorable.

Here are some tips for brainstorming candle business names:

Reflect your brand personality: The name needs to mirror the essence of your candles and how you want buyers to feel. Think about the style, scent and brand mission of your product, as well as your target customer.

Check for availability: See which of your candle business name ideas are available. If the one you really like is already in use by another business, you might still be able to use it if they haven’t registered a trademark. If the company hasn’t done the latter but is well-known, that could change things, as you’ll struggle to make yourself known in your own right. If they have registered it, you would be committing trademark infringement to use the same name, so consider alternatives like using a different spelling.

Domain name availability: Securing relevant domain names for your candle business is a smart move. Even if you’re not sure whether you’ll use them, it avoids somebody else registering them for their business at some point in the future. If this happens, it can impact the potential customers you’re able to attract through website traffic.

Test it out: Share your candle business name ideas with friends and family to gauge their reactions. You can gain valuable feedback this way, potentially raising issues or selling points you hadn’t previously considered.

Create your business plan

A well-thought-out business plan is a blueprint for your company. It provides a comprehensive overview for investors and helps you clarify your vision, serving as a roadmap to guide you in the various stages of growing your company. It should outline your short-term and long-term goals and help you to identify potential challenges, among other details.

Key components of your business plan need to include:

Business description: Explain the nature and purpose of your candle business.

Market research: Show analysis of your target market, competitors, and customer preferences.

Start-up and operating costs: Estimate your expenses and explain how you plan to fund your business.

Marketing strategy: Detail your plans for promoting and selling your candles.

Financial projections: Create a financial forecast, including income, expenses, and profitability.

Calculate your start-up costs

Starting a candle business, like any other venture, requires an initial investment. This can vary widely based on factors like scale, quality and the materials you use. On average, you can expect to invest anywhere from a few hundred to a few thousand pounds in supplies, equipment, and marketing efforts in the first year.

It’s essential to have a detailed understanding of your start-up costs to ensure that your business has the best chance of hitting the ground running. These expenses typically include:

Candle-making supplies: Wax, wicks, fragrance oils, dyes, moulds, and other essential materials.

Equipment: Candle-making equipment like melting pots, thermometers, and pouring pitchers.

Packaging and labelling: Jars, containers, labels, and packaging materials.

Business registration: Costs associated with registering your business and obtaining necessary licenses.

Marketing and promotion: Budget for marketing materials, website development, and advertising.

Set up your workspace

Creating a functional, organised workspace is crucial for producing high-quality candles. Whether you’re working from home or a dedicated studio, think about the following:

Safety: Create appropriate ventilation, follow fire safety measures, and use personal protective equipment. Never leave candles unattended while burning, and keep flammable materials away from your workspace.

Organisation: Arrange your supplies, tools, and equipment in an orderly manner to enhance your efficiency as you work.

Ergonomics: Choose comfortable seating and appropriate workstations to reduce strain over extended periods of work.

Source your candle-making supplies

The success of your candles largely depends on the materials you use. It’s essential to source high-quality supplies for products that stand out in the market and burn consistently, which is important for customer satisfaction. You can find candle-making supplies in specialised online stores, local craft shops, and wholesale suppliers. Research and compare prices, quality, and shipping options to choose the best suppliers for your needs.

Wax: Options include paraffin, soy, beeswax, and palm wax. Each of these has unique properties and benefits, so do your research.

Wicks: Purchase wicks in your desired size and material, to match your brand aesthetic and identity. If you’re taking a sustainable approach, you can opt for eco-friendly varieties.

Fragrance oils and dyes: Select scents and colours that align with your brand and target audience. Again, you can choose options that fit a green business model, such as vegan-friendly oils.

Moulds and containers: You can have a lot of fun with this one to inject plenty of personality into your brand. Opt for a variety of shapes and sizes to diversify your product range.

Hone your candle-making skills

Creating exquisite candles is at the heart of your business. The more you learn and practise, the more confident you’ll become. To excel in this craft, you’ll need to:

Learn different techniques: Spend time mastering methods for various types of designs, such as container candles, pillar candles, and taper candles.

Practice consistently: Like any skill, practice makes perfect when it comes to candle-making. Experiment with different materials and techniques to refine your talents.

Follow protocols: Make sure you’re fully informed on how to avoid accidents and personal injury when working with hot wax and open flames.

Design unique candle styles

Setting your candle business apart from the competition largely comes down to the unique designs and styles you offer. They need to both echo your brand and resonate with your market.

Some design considerations include:

Colour palette: Experiment with various colours and combinations to create visually appealing candles. You can go for on-trend hues, stick to classic neutrals or use seasonal colour themes.

Fragrance selection: Offer a diverse range of scents that cater to the preferences of your customers. If it’s something you love, it’s a good sign that others will like it – but again, it’ll be valuable to get others’ opinions too.

Decorative elements: Get creative and incorporate decorative elements like dried flowers, glitter, or unique textures.

Personalisation: An easy way to expand your range and broaden your income sources is by offering the option of customised candles for gifts and special occasions.

Create an eye-catching logo

A visually appealing logo is essential for building brand identity and recognition. You can either do this yourself or outsource your logo design to a professional, which is a worthwhile business expense if you want to grab people’s attention from the start.

Simplicity: A simple, clean design is often more memorable. It also makes it easier to use on different types of packaging and marketing collateral.

Colour psychology: Choose a colour/s that makes sense for your brand name and fits the style of your candles.

Originality: It’s of paramount importance that your logo is unique and doesn’t infringe on others’ trademarks. You also don’t want to be confused with any other brands or you lose your identity.

Versatility: Your logo should look good across different offline and online platforms and channels, from business cards to social media profiles.

Choose the right packaging

Packaging is not just about protecting your candles; it’s also a vital element of branding and can elevate your product. The right packaging makes a powerful first impression, enhances your customers’ unboxing experience and conveys the quality of your candles.

Consider the following packaging options:

Container type: Select containers that match your candle style and are heat resistant, whether you choose jars, tins, or other creative options.

Labelling: You’ll want your labels to provide various pieces of essential information, while visually showcasing your brand’s visual identity. Besides the name, this should include ingredients, instructions for use and your brand ethos.

Sustainability: If possible, invest in eco-friendly packaging materials to avoid a harmful global impact. This also makes great business sense, as more and more of today’s consumers place importance on reducing their carbon footprint.

Branding consistency: Your packaging needs to act as an extension of your brand image and messaging.

Know the legal consideration

Starting a candle business in the UK involves various legal and regulatory requirements, so these are essential to understand. You can consult with legal and financial professionals to ensure that you meet all the legalities for your candle business, but it’s good to be aware of what they may include:

Business structure: Do your research and decide on the legal structure of your business, whether it’s a sole proprietorship, LLC (Limited Liability Company), or corporation.

Permits and licensing: Get a business licence and look into your local authority’s requirements for candle-selling permits.

Product safety: You’ll need to be compliant with business health and safety regulations and standards, adhering to local and national laws.

Taxes: Understand your tax obligations as a business owner and keep accurate financial records.

Market your candle business

Effective marketing is key to attracting customers and growing your candle business. It’s an ongoing effort that helps you to connect with people, engage in an ongoing conversation and get them excited about your offering.

Consider these strategies:

Create a website: Build your online presence with a professional site that showcases your candles and brand. There are plenty of website-building platforms with easy-to-use interfaces, that allow even beginners to create something impressive.

Grow your social media following: Leverage platforms like Instagram, TikTok and Pinterest to share visually appealing candle photos, storytelling videos and other behind-the-scenes content.

Utilise content marketing: Write blogs, guides, and articles about candle care, home decor, and fragrances to suit every mood, to engage and educate your audience.

Use email marketing: Build a mailing list to inform customers about new products, promotions and content, collect feedback and run competitions. Emails are a good way of getting noticed by sitting in people’s inboxes, rather than having your message lost in online noise.

Try out different selling methods

The digital age has made it easier than ever to sell candles online. While it opens up a potentially global market for your products, it also requires a dedicated effort and careful attention to detail.

Here are some important points to think about in your planning:

E-commerce platforms: Choose an e-commerce platform like Shopify, WooCommerce, or Etsy to set up your online store.

Professional photography: High-quality product photos are essential for showcasing your candles.

SEO optimisation: Optimise your product listings by including keywords, to increase visibility in search engines.

Secure payment and shipping: Focus on smooth payment processing and reliable shipping methods.

Get Crafters Business Insurance with Protectivity

Growing any business takes a lot of focus and a positive mindset. This is why it’s crucial to safeguard your business with the right insurance, so that you can minimise any additional stress and give your full attention to making a success of your brand.

Protectivity’s Crafters Business Insurance is designed to protect you against the unexpected. It can cover you in cases of accidents, liability claims, or damage to your equipment and products. By securing your candle business with crafters insurance, you can do what you do best, creating beautiful candles, with peace of mind.

Find out more about our Crafters Business Insurance and get an instant quote to suit your needs.

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Successful Hairdressing Entrepreneurs

14 November 2023

•

8 mins read

Contributors

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Whether you’ve been hairdressing professionally for some time, or are just starting out with hair styling as a career, the leaders in the field are your natural role models. They started out at the bottom, just as everyone does, and they’ve all got their own fascinating stories to tell.

This blog showcases some of the most famous hairdressers and successful hair styling entrepreneurs the world has ever seen. We’ve picked out a selection of legends and pioneers past and present, from both sides of the Atlantic, giving you inspiration and insight on what’s needed to stand out and reach the very top of your profession.

Madam C. J. Walker

Madam C. J. Walker is widely regarded as the first self-made female millionaire in America. This fact is even more astounding given that she did so as an African-American in an era when the U.S. was still divided on racial lines in many walks of life.

Madam Walker built her success on the recognition that the characteristics of black people’s hair can differ significantly from other races, and many hair products on the market at the time could be harmful to African-Americans. She created different product formulations that were kinder to those characteristics, and went on to establish her own salon, factory and beauty school. Through the ‘Walker System’, nearly 20,000 women learned how to condition the scalp, promote better hair growth, and become hairdressing businesswomen in their own right.

Vidal Sassoon

If you’ve seen a photo of a famous actress from the 1950s and 60s, there’s a fair chance that you’ll be looking at a hairstyle devised by Vidal Sassoon. Having grown up in poverty in Shepherd’s Bush in London, he started as an apprentice hairdresser on the recommendation of his mother, and quickly developed a reputation for innovation.

The short, angular haircuts he provided from his London salon, which opened in 1954, became famous around the world, and he eventually moved to Los Angeles to become a stylist to the stars. Sassoon died in 2012 at the age of 84, but his legacy lives on through an extensive range of haircare products and accessories.

Charles Worthington

One of the most sought-after places at which to get a hairdressing appointment in London is at Charles Worthington’s luxurious facility in Covent Garden – and it’s easy to understand why. Along with his team of stylists, he’s been delivering eye-catching hair for models, musicians, film stars and TV personalities alike since the late 1980s. Jodie Kidd, Kim Cattrall and Diana Ross are just three of a long line of celebrities who have turned to Worthington for their styling, and his creativity has helped earn him an MBE. His team are also regularly used as the stylists in residence for the annual BAFTA awards.

John Frieda

Next time you work with a client who has particularly curly or frizzy hair, have a look at the label on the bottle of the product you use. More than likely, you’ll be using the Frizz-Ease that John Frieda invented, or one created off the back of it. He started out working at his father’s salon in London, and he quickly started moving in celebrity circles, being married to the singer Lulu for 14 years. He moved to New York in the late 1980s, and it was there that Frizz-Ease, developed in collaboration with Gail Federici, really took off. More than three decades later, his products are used all over the world, and he’s still working with A-listers today.

Jen Atkin

If you were to draw up a list of the most influential and popular hair stylists today, then there’s no doubt that Jen Atkin will be right up towards the top of it. Raised in a Mormon community in Utah, she moved to Los Angeles when she was 19 to follow her dreams for a hair and fashion career. Much of her success has been built by her pioneering use of Instagram (where she has 5.3 million followers at the time of writing) to showcase her creations and designs. This has helped her connect with leading stars and models such as Chrissy Teigen and the Kardashians, and become a major source of hair inspiration all over the world.

Nicky Clarke

Nicky Clarke is one of the most famous British hair stylists of modern times, and much like Vidal Sassoon before him, his is a real rags-to-riches story. Raised in a London council flat, he started his hair styling career when he was just 16 and built a strong reputation throughout the 1970s and 80s, including a salon partnership with John Frieda. He overcame a heroin addiction to eventually set up his own styling enterprise, which led to him becoming a TV celebrity himself and a regular fixture on various shows. His salon was badly hit by COVID-related restrictions and had to close in 2022, but his four decades of service to the industry have stood the test of time.

Ted Gibson

Many of today’s top stylists have come to prominence through appearances on TV reality shows, and Los Angeles-based Ted Gibson is a perfect example of that. If you watch What Not To Wear, then it’s his designs that you’ll be looking at!

His father was an army sergeant, which meant Texas-born Ted grew up on army bases all over the world, and he started out by going to barber school and then studying cosmetology. Working in New York as a stylist, he quickly gained a reputation for great work, as well as for discretion with the celebrity clients that he works with. Angelina Jolie and Anne Hathaway are just two of Ted’s satisfied customers, so it’s no wonder that he charges up to $2000 for a treatment today.

Antoine de Paris

If you’ve ever wondered who the world’s very first celebrity stylist was, then the answer is to be found in one of the most stylish cities on the planet: Paris.

Antoine de Paris was actually the name of his salon in the French capital: he was born in Poland under the name Antoni Cierplikowski. Many of his styles in the early years of the 20th century proved to be trend-setters in the city, and he became trusted by some of the most famous women of the time: Coco Chanel, Greta Garbo, Brigitte Bardot, Eleanor Roosevelt, and many more.

After the First World War, his bob cuts blazed a trail among wealthier young women of the time, and he opened a fashionable salon at Saks Fifth Avenue in New York in 1924. And one of his crowning glories (no pun intended!) came in 1937, when he supervised 400 coiffures in a single night ahead of the coronation of King George VI.

Get your hairdressing insurance from Protectivity

Every famous hairdresser listed here – and a whole lot more all over the world – have had to work hard to get to where they are today. As well as enjoying a lot of success, many will likely have had to overcome setbacks that you won’t necessarily read about in the media. Bouncing back from disappointment or times of difficulty is one of the most important parts of becoming successful in any line of business, and having good insurance cover in place is a major part of that.

At Protectivity, we provide wide-ranging hairdressing insurance cover for ambitious stylists just like you. If you accidentally injure someone during a styling or treatment; damage their property, or are sued for negligence, we can make sure you aren’t out of pocket. If you run a salon where you employ other people, we can also provide you with employer’s insurance, which is an important legal requirement.

Our hairdressing insurance starts at just a few pounds a month, making it a sound and affordable investment into your future career. Take a closer look at our policies today to find out more.

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How Much Does It Cost to Start a Craft Business?

9 November 2023

•

13 mins read

Contributors

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Starting a craft business is an exciting step—whether you’re looking to make a bit of extra cash on the side, launch a home-based venture, or eventually turn your passion into a full-time gig. If you love creating—whether its knitting, jewellery making, woodworking, ceramics, or anything in between—there’s real potential to turn that hobby into a rewarding business.

And you’re not alone. As of early 2025, the UK is home to over 19.5 million crafters and more than 11,000 craft-based businesses. With around 13.3% of adults buying a handmade item in the past year, there’s clearly a growing appreciation for quality, unique, and handmade goods.

But turning your passion into profit takes more than creativity. It’s important to understand the startup costs, legal requirements, and practical steps needed to build something sustainable. The good news? You don’t need a huge budget to get started. Many makers begin small testing the waters through online platforms or local craft fairs before scaling up.

This guide will walk you through the essentials—from how much it might cost to launch your craft business, to what licences or registrations you may need, how others are successfully making money from their crafts, and most importantly, how you can start small and grow with confidence.

What are essential craft business startup costs?

Craft business start-up costs can vary based on the scale and nature of your company. However, here’s a general breakdown of key costs to be aware of plus a sensible percentage of how much to allocate from your start up budget.

Essential Startup Costs (Approx. 70–80% of your budget)

These are the non-negotiables—the things you’ll absolutely need to get your craft business off the ground.

Materials and Supplies (25–35%)

This is where most of your budget will likely go. The materials you need will depend on your craft, whether that’s fabric and thread, beads and wire, or wood and paint. Try to buy in bulk or find trade discounts if you can.

Equipment and Tools (15–20%)

You don’t need the fanciest tools, but you do need the right ones for the job. Think sewing machines, power tools, or moulds—whatever helps you create your products efficiently and to a high standard.

Workspace Setup (5–10%)

Whether it’s a spare room, garage, or corner of the kitchen, you’ll need a functional and organised workspace. This might mean a few basic furnishings, lighting, and possibly small upgrades to your space.

Packaging and Shipping (5–10%)

If you plan to sell online or post out orders, you’ll need boxes, bubble wrap, labels, and postage costs. Start small and scale up as orders come in.

Business Registration and Insurance (5–7%)

Get registered properly and consider essential insurance like public and product liability. These costs protect you legally and help you run your business with confidence.

Accounting or Bookkeeping Tools (2–3%)

Even a simple spreadsheet can do at first, but investing in accounting software or light help from a bookkeeper will save you time and stress when tax season rolls around.

Nice-to-Have Startup Costs (Approx. 20–30% of your budget)

Once your essentials are covered, these are great extras to build your brand and grow your customer base.

Marketing and Promotion (5–10%)

Social media is free—but things like a website, business cards, or paid ads can help you look more professional and reach new customers. Don’t overspend early on; start small and test what works.

Photography and Branding (5–7%)

Great photos can make your products stand out. If you can afford it, invest in a basic camera or hire a pro for a quick product shoot. A consistent brand look and logo can also help people remember you.

Storage and Inventory Management (3–5%)

As your stock grows, you might need better storage at home or even rent space. At the beginning, though, clear plastic bins and shelves might do the trick.

Travel and Craft Fair Costs (3–5%)

Attending local markets or fairs can be a great way to get noticed. But booths, travel, and accommodation can add up. Start locally or test just a few events to see if they’re worth the investment.

Contingency Fund (Always aim for 5%)

Things will go wrong—orders might be delayed, prices may rise, or a machine might break. Having a small buffer gives you peace of mind and flexibility when unexpected costs pop up.

Much of these ‘nice-to-have’ options are things you can do for free so here’s an example of budget allocation for a £2000 startup budget.

Essential Category	% of Budget	£ Allocation	Notes / Examples
Materials & Supplies	40%	£800	Stock up on raw materials specific to your craft (e.g. fabric, wood, beads)
Equipment & Tools	25%	£500	Purchase or upgrade key tools or machinery needed to create your products
Workspace Setup	10%	£200	Set up a functional home workspace (e.g. table, lighting, storage bins)
Packaging & Shipping	10%	£200	Buy packaging materials and cover initial shipping costs
Registration & Insurance	10%	£200	Cover legal registration fees and basic insurance (e.g. public liability)
Accounting / Bookkeeping	5%	£100	Invest in simple accounting software or a consultation with a bookkeeper

Do I need a licence to sell crafts in the UK?

When you’re just starting out, one of the first things that might cross your mind is: “Do I need a licence to sell my handmade goodies?” The good news is – in most cases, there’s no specific “craft licence” needed in the UK. But depending on where and what you’re selling, there are a few legal bits to consider.

Selling in Public? You Might Need a Licence

Street Trading Licence
Planning to set up a stall on the high street or sell in public spaces? You’ll likely need a

Street Trading Licence from your local council. Rules (and fees) vary, so it’s best to check with them directly before setting up shop.

Market Stall Licence
Fancy selling at a local craft fair or farmers’ market? You might need a Market Stall Licence—this is usually organised through the event team or local authority. It’s often included in your stallholder fee, but always worth confirming upfront.

Special Products = Special Rules

Candles, Cosmetics & Edibles
If your crafts involve things like candles, skincare, bath bombs, or edible treats, you’ll need to meet specific safety and labelling regulations. These might require testing or registration, especially for anything going on the skin or in the mouth. Better safe than sorry—check trading standards or gov.uk for guidance.

Alcohol-Based Crafts
Selling anything with alcohol (like homemade infusions or cocktail kits)? You’ll need to explore alcohol licensing laws, which can get quite strict—even for gifts or small batches.

What If I’m Selling Online or From Home?

If you’re working from home or running things online (Etsy, Folksy, your own website), you’re unlikely to need any specific local trading licences. However, you still need to make sure your products are safe, properly described, and meet all consumer protection standards.

Do I need to register to sell crafts in the UK?

Yes, if you’re making money from your crafts (even as a side hustle), you’ll probably need to register your business with HMRC. It doesn’t have to be complicated—but it does need to be done right.

Here are your main options:

Sole Trader (Most Common)

This is the simplest route and ideal for most small craft businesses. If you’re earning money (over £1,000 per tax year) from your crafts, you’ll need to register as self-employed with HMRC. You’ll need to:

Keep track of income and expenses
File a Self-Assessment tax returns each year
Pay tax and National Insurance (if applicable)

Tip: Many crafters use bookkeeping apps or hire a part-time accountant to help keep things in order.

Limited Company

Looking to scale up or offer extra legal protection? You can register your business as a limited company through Companies House. This comes with more admin and formal reporting—but can be a good fit if you’re planning to grow big or take on contracts.

VAT Registration

VAT only kicks in if your turnover exceeds the current threshold (around £85,000 a year). If that happens—first of all, congratulations! —but also, you’ll need to register for VAT and charge it on your sales. It also means you’ll submit quarterly VAT returns to HMRC.

Can you make money from selling crafts in the UK?

Yes – absolutely! People all over the UK are turning their creative talents into real income. From weekend crafters on Etsy to full-time handmade businesses with their own websites, there’s plenty of potential to earn from your craft—if you approach it with care, strategy, and consistency.

Here’s how to give yourself the best shot at turning your passion into profit:

Focus on Quality That Stands Out

Well-made, unique items often sell for more
Take care with your finishes, details and presentation
Think about what makes your product different or memorable

Do Some Market Research

Look at what’s already selling well in your niche
Explore platforms like Etsy, Not On The High Street, and craft fairs
Think about what your audience wants—and how you can offer it differently

Get Your Pricing Right

Know your costs (materials, time, packaging, etc.)
Build in a fair profit margin to keep your business sustainable
Compare your pricing with competitors, but don’t undersell yourself

Important note: If you make more than £1,000 profit per year, you must register as self-employed and declare your income to HMRC. Track everything from the start to avoid penalties later on.

Choose the Right Sales Channels

Sell through platforms like Etsy, eBay, Folksy, or your own website
Explore local craft fairs and markets to meet customers face to face
Use social media to sell directly and grow your visibility

Build a Brand That Feels Like You

Develop a consistent visual identity—logo, colours, fonts
Keep your tone of voice and customer experience authentic and friendly
Share your story and the creative process to build connection and trust

Manage Your Time and Workflow

Plan your week and batch similar tasks to save time
Stay organised with orders, supplies and packaging
Set up systems that keep you focused (especially if you’re juggling a day job too)

Keep an Eye on Your Finances

Track your income and expenses from day one
Create a simple monthly budget to stay on top of cash flow
Avoid overbuying stock or materials until you’re confident in demand

Look After Your Customers

Be responsive, polite and professional—especially with queries and complaints
Add personal touches where possible (a handwritten note, nice packaging)
Encourage reviews and repeat business by offering great service

Stay Compliant

Make sure your products meet legal and safety requirements
Register your business with HMRC once you’re earning regularly
If you’re making candles, cosmetics, food or products for children—check extra regulations

Learn, Adapt and Keep Going

Not everything will work straight away—and that’s normal
Ask for feedback, test different approaches, and don’t be afraid to change tack
Celebrate small wins and keep improving

How do I start a small craft business in the UK?

Starting a craft business might sound overwhelming but breaking it down into clear steps makes it much more manageable.

Here’s a practical, no-nonsense checklist to help you get going—from turning your ideas into real products to making those first sales.

Nail Your Craft Niche

☐ What exactly are you making—and why will people want it?
☐ Have you done a bit of market research? (Look at trends, customer needs, competitors.)
☐ Can you describe your ideal customer in a sentence or two?

Draft a Simple Business Plan

☐ Set some goals—monthly sales targets, number of markets, etc.
☐ Outline who you’re selling to and how you’ll reach them
☐ List what you’ll need to spend upfront (materials, tools, website, etc.)
☐ Estimate your monthly running costs and potential profits

It doesn’t need to be fancy—just useful enough to keep you focused.

Register Your Business

☐ Choose your structure (most small crafters start as sole traders)
☐ Register with HMRC as self-employed
☐ Check if you need any licences (e.g. for markets or selling food/cosmetics)

Pick a Business Name & Build Your Brand

☐ Choose a name that fits your vibe—and check it’s not taken
☐ Secure a matching domain name and social handles if possible
☐ Start developing a consistent brand style (logo, colours, tone of voice)

Develop & Test Your Product

☐ Finalise your first batch of products
☐ Make sure your crafts meet all relevant safety and labelling regulations
☐ Try a soft launch—sell to friends, at a small market, or via social media

Set Smart Prices

☐ Know your costs (materials, time, packaging, etc.)
☐ Add a fair profit margin—your time has value!
☐ Check competitor pricing to stay realistic and competitive

Set Up Your Sales Channels

☐ Decide where you’ll sell: Etsy, Folksy, markets, website, Instagram shop
☐ Set up basic online listings with clear photos and descriptions
☐ Think about how you’ll take payments (PayPal, Stripe, card reader, etc.)

Start Spreading the Word

☐ Launch your social media (Instagram, Facebook, TikTok—wherever your people are)
☐ Tell your story—why you craft, what makes your work special
☐ Join local craft groups, forums, or events to network and grow your reach

Get Organised with Admin

☐ Keep receipts and track your income and expenses from day one
☐ Set calendar reminders for tax return deadlines and stock updates
☐ Create basic systems for orders, packaging, and stock control

Learn, Adjust, Repeat

☐ Test what works (and what doesn’t)
☐ Ask for feedback from customers and fellow crafters
☐ Be ready to tweak your products, prices, or marketing as you grow

Get Crafters Insurance with Protectivity

There are things you can do to minimise the start-up costs for any craft business. This includes having the right craft insurance to cover you in the event that incidents may occur. This way, you can lessen the potential financial impact that could threaten your operation.

Protectivity’s Craft Insurance offers Public Liability cover, designed for accidental damage to customers or third parties, and Employers’ Liability, for any staff you may employ. Our Products Liability extension has been created for claims around third-party products, or opt for Equipment and Stock Cover for loss, damage or theft. We also offer Craft Fair Insurance, if you need cover for your equipment and supplies at one-off or short-term events.

Read more and get a personalised quote today. If you need help with anything, our friendly team can answer any queries you may have.

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15:27:03 BST • 5 June 2025

How to Start a Food Truck Business

7 November 2023

•

11 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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All over the country, countless people just like you are branching out with their own food truck business. From traditional fare like burgers and hot dogs, to the tantalising tastes of Asia and Africa, there’s a booming market for delicious meals and snacks on the go. By setting up your own food truck business, you could work at events or set up in a public place to attract customers – but there’s plenty of planning to do to get yourself up and running.

This guide tells you everything you need to know about starting a food truck business, from equipment and stock to licences and payment, and everything in between.

Why should you start a food truck business?

If you’re stuck in a rut with the nine-to-five, and fancy a change of pace towards a job you enjoy, then looking at setting up a food truck might just be the thing for you.

Starting your own food truck business gives you an opportunity to get creative, and to share some of your great recipes with the public. And not only that, you can be your own boss, work where and when you want (within reason!) and work towards making your food truck business exactly how you want it to be.

Things to do to set up a food truck business

Getting a food truck business up and running isn’t as simple as rolling up in your vehicle and getting cooking: there’s plenty of planning and preparation required before you can start selling your dishes to the public.

This list covers all the key basics that you’ll need to navigate as you get started. It isn’t an exhaustive list and you don’t necessarily have to approach them all in this order, but all of them need to be considered along the way:

Create your concept

First of all, you should work out exactly what you want to offer and how you present it. A theme and brand for your food truck business is vital if you want to stand out from the crowd. While working this out, you should not only assess the dishes that you’re capable of creating to a high standard, but also the other food trucks that are already operating in your area. If you offer a style of food that’s already well-catered for, you may find it difficult to get enough market share.

Research your marketplace

Once you’ve got a solid concept in place, you can begin to explore the potential locations and customers that you can target. These could be certain positions and parking spots that will give you access to the public; special events like festivals, sporting events or street food fairs where you can get a pitch in exchange for a fee; or private-hire bookings for occasions like weddings or office parties. The mobility of your business means it’s entirely possible to combine all of these at different times.

Develop your menu

Working out the exact details of your menus is an important early step. You’ll not only want to think about dishes that are delicious, but also make sure that you can charge a realistic amount for them and make a decent profit. Also bear in mind that it’s now become customary for food vendors to provide vegetarian and/or vegan options, so it’s worth creating some meat-free ideas if you don’t already have any.

Work out your prep, storage and freshness times

Connected to your menu preparation, you’ll also need to consider the preparation of your food, including what you can do in advance and what you’ll need to do on site after taking an order. This should consider storage, especially if things need to be kept chilled or frozen, and how long items can safely be stored for before they have to be thrown away. These decisions will play a major part in helping you work out the stock you need to buy, and when you need to buy it.

Remember ingredients and allergies

Don’t forget that you’ll need to provide full information about all the ingredients that you use if requested to do so. The legislation around food and potential allergies has been tightened significantly in recent years. As a result, you should make sure you read up on your requirements, and inform customers over any products that might cause an allergic reaction in certain people.

Register your business

With most of your food-related needs sorted out, you can then start to look at more of the business and finance-related details. You should begin by registering your business, once you’ve decided the form it will take. The simplest way to start will be as a sole trader, but you should remember that you’ll be personally liable for any debts you run up. Limited companies come with a bit more complexity, but do give you some extra protection. Read more about small business accounting in our guide here.

Get your funding in place

You may need to get some extra funds in place to get your business up to speed. This may well be the case if you need to source and fit out a vehicle (which will probably be your biggest initial outlay), or you may need support getting equipment, cooking appliances and your initial stock. There are plenty of small business loans and credit facilities available for you to take advantage of, but make sure you don’t sign up to repayment terms that put you under too much pressure.

Ensure you have the right driving licence

Depending on the size of the vehicle you have in mind, you may need an extra class on your driving licence to be legally able to drive it. Start by checking the classes you already have (these are the letters on the back of your photocard), and compare them with your target vehicle. Then look at the costs of any training and testing you may need to make the grade.

Invest in a reliable vehicle

While it’s easy to get swept up in the excitement of getting the perfect vehicle for cooking and food preparation, don’t overlook the importance of its mechanical reliability. Without being able to reliably get to your planned selling locations, your sales and revenue are stopped dead in their tracks. Remember that any deal that looks too good to be true almost certainly is – and if you don’t have automotive expertise, ask a friend for their advice.

Complete your fit-out

Once you’ve got your vehicle, then you can start fitting it out with all the workspace, storage areas and appliances you need. With only a limited amount of space to work with, measurement is the key here. Come up with as precise a plan as you can as to what will go where, and measure any equipment and appliances you need precisely, ideally before buying them. If you buy things that get in the way, don’t fit or that you can’t get into the vehicle, you could be left with a problem that’s very expensive to rectify.

Get the right operating licences

In order to sell your creations, you will need some licences, depending on the nature of your sales. For example, if you’re planning on trading in a public space, then you will need permission from your local council or authority. If you’re going to serve anything alcoholic, then you’ll need an alcohol licence, which you can get for yourself personally rather than for your company. There may be others applicable to you, so seek advice from the authorities about which ones may apply to you.

Forecast your running costs

For any small business, keeping control of cashflow is absolutely paramount. You may find that your income goes through peaks and troughs – you’ll be more likely to make big money at the weekends, and during the warmer months of the year. But you’ll still have overheads to shell out on, from tax, insurance and fuel for your vehicle, to stock, energy and marketing. You should try and predict your expenditure as closely as you can and as far ahead as you can, so that you don’t find yourself short of cash at any point. Planning major purchases well in advance can also help you smooth out your cashflow.

Consider how you’ll serve customers and take payment

Remember the old saying: ‘the first taste is with the eyes’. In your case, that means the presentation of your vehicle and the overall customer experience, especially if you’re in an environment where there are many other competing food trucks around. It’s critical that your food truck looks inviting, has the menu and prices clearly displayed, and has an uncluttered counter so that it’s easy to get served. It’s also important to consider how you’re going to take payment: many food truck operators have shunned the inconvenience of cash and now use mobile card readers as payment devices instead.

Take health, safety and hygiene seriously

There are a number of different risks that come with food trucks, for yourself, your customers, and anyone you employ to work for you. For customers, there is the risk of them becoming ill or (as mentioned above) suffering an allergic reaction, while the confined nature of your working space can heighten the risk of an accident for anyone inside the truck. Make sure you conduct a full risk assessment, and adopt a diligent and proactive approach to food hygiene – getting a top hygiene rating from your local authority can be a big selling point to your customers.

Put good insurance cover in place

Insurance is vital for any business, but for small businesses in particular. A claim against you by a customer who has got ill, or an employee who has got hurt inside your truck, could cost thousands to defend. This can have serious and long-lasting ramifications for your personal finances, especially if you’re operating as a sole trader. Furthermore, most events that host food trucks will require you to have public liability insurance as a condition of attending. For both of these reasons, you should always make sure you have comprehensive insurance cover in place.

Implement your marketing and advertising

By this point in the list, you’re more or less ready to go, and it’s time to start getting your brand, menu and creativity out to a wider audience. Social media is definitely the best place to start, as you can spread your message to large numbers of people for free. You may, however, want to consider paying for some ads on social platforms as a way of getting noticed. But social media isn’t the be-all and end-all: don’t neglect the power of more traditional forms of advertising, like leaflets, posters, newspaper adverts, and an eye-catching blackboard outside your truck when you’re open.

Get catering business insurance with Protectivity

Taking all of the steps listed above can give your food truck business the best possible chance of success. However, no business is 100% immune from unforeseen circumstances, and as a small business operator, the financial implications of an unfortunate event can be severe.

That’s why it’s so important to have good insurance in place, such as the catering business insurance that you can get from Protectivity. Our comprehensive cover includes up to £5 million of public liability insurance, up to £10 million of employers’ liability cover if you employ other people, products liability for everything you sell, and the option of commercial legal protection.

Our cover starts from just a few pounds a month, but can give you the confidence and peace of mind to grow your food truck business into something really special. Take a closer look at our catering business insurance today.

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