Business Archives - Protectivity

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8 mins read

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Chris has been with Starpeak Insurance Solutions for 3 years. Before starting with the company, Chris was involve...

The creative industry is one of the UK’s fastest growing and most exciting sectors, offering diverse career paths for people who thrive on imagination, innovation, and problem-solving. From graphic designers shaping brand identities to filmmakers telling powerful stories, creatives fuel much of what we see, read, and experience every day.

But breaking into this industry can feel daunting. What types of roles are out there? What qualifications do you need? How much can you earn? And should you go freelance or seek employment?

This comprehensive guide explores the creative industry — helping you discover career options, pay ranges, skills in demand, and tips for building a sustainable future.

What is the creative industry

The term creative industry covers a vast range of professions where originality, design, and communication skills are key. Some of the biggest sub-sectors include:

Design – Graphic design, product design, interior design, fashion design, and web design.

Media & Entertainment – Film, TV, photography, videography, radio, and gaming.

Marketing & Advertising – Creative agencies, branding, PR, copywriting, and social media management.

Publishing & Writing – Content creation, journalism, editorial, and technical writing.

Architecture & Spatial Design – Urban planning, landscaping, and interior design.

Performing Arts & Music – Theatre, live performance, stage production, and music.

Each of these areas offers different entry routes, levels of stability, and salary expectations — but all are united by the need for creative thinking.

Essential skills for success in the creative industry

While each career requires technical expertise, there are core skills every creative professional needs to succeed:

Creativity & innovation – The ability to come up with fresh ideas and execute them.

Technical proficiency – From Adobe Creative Suite to video editing or coding, software skills are non-negotiable.

Communication skills – Presenting ideas clearly to clients, employers, or audiences.

Adaptability – Trends evolve quickly; successful creatives keep learning.

Project management – Meeting deadlines, managing budgets, and working with teams.

Networking & self-promotion – Particularly vital for freelancers who need to find clients.

Spotlight on popular creative careers

Let’s dive deeper into some of the most popular creative career paths — including what they involve, how to get started, and what the pay looks like.

Interior designers

Day-to-day: Meet clients, create mood boards, design layouts, select furniture, manage contractors, and oversee final installations.

Entry routes: Design degrees, diplomas, or portfolio-led entry. Many start in studios before freelancing.

Skills needed: CAD software, spatial awareness, client communication, and trend awareness.

Pay: Entry £20k–£30k; senior £40k–£50k+. Freelancers can earn £300+ per day.

Future outlook: With sustainable design and wellness-focused spaces on the rise, interior design is a growing field.

Web designers

Day-to-day: Design layouts, code responsive websites, collaborate with developers, test user journeys, and refine UX/UI.

Entry routes: Degrees, coding bootcamps, or self-taught portfolios.

Skills needed: HTML, CSS, JavaScript, design tools (Figma, Sketch), plus UX principles.

Pay: Junior £22k–£28k; senior £50k–£70k+. Freelancers often charge £200–£500 per day.

Future outlook: Demand for UX/UI hybrids and accessibility-first design is soaring.

Photographers

Day-to-day: Shoot events, edit images, liaise with clients, and market services.

Entry routes: Degrees or self-taught portfolios. Many start with weddings/events before moving into niches.

Skills needed: Camera proficiency, editing (Lightroom, Photoshop), storytelling through imagery.

Pay: Salaried £22k–£30k; freelance £150–£400/day, top-tier much higher.

Future outlook: Commercial photography demand remains strong, though competition is fierce.

Videographers

Day-to-day: Filming, lighting setup, editing, storyboarding, and client meetings.

Entry routes: Film/media studies, apprenticeships, or self-taught editing.

Skills needed: Cameras, drones, editing (Premiere Pro, DaVinci Resolve), storytelling.

Pay: Entry £20k–£28k; freelance £500+/day for commercial projects.

Future outlook: Rising digital video consumption means strong demand in advertising and content marketing.

Copywriters

Day-to-day: Write website copy, ad campaigns, product descriptions, blogs, and social media content.

Entry routes: Degrees in English/journalism or portfolio-driven entry.

Skills needed: Writing clarity, SEO knowledge, tone adaptation, research.

Pay: Junior £22k–£28k; senior £50k+. Freelance £150–£400+/day.

Future outlook: Strong demand for digital and SEO copywriters, particularly in niche industries.

Creative agency roles (advertising & marketing)

Roles: Graphic designers, art directors, account executives, social media managers, creative directors.

Entry routes: Internships, graduate schemes, or entry-level creative roles.

Skills needed: Creative thinking, collaboration, adaptability, and multitasking.

Pay: Junior £20k–£28k; mid-level £35k–£50k; Creative Directors £70k+.

Future outlook: Agencies continue to adapt to digital-first campaigns and influencer marketing.

The best paying creative careers

If your priority is financial stability, some creative roles stand out for higher earning potential:

Creative Directors – £70k+ in large agencies.

Film & TV Directors/Producers – £50k–£100k+ depending on budgets.

Senior UX/UI Designers & Digital Product Designers – £60k–£80k+.

Marketing Directors / Brand Managers – £60k–£90k+.

3D Animators & AR/VR Specialists – Premium freelance rates due to niche skills.

Employment vs Freelancing

One of the biggest career decisions for creatives is whether to seek employment or work freelance.

Employment benefits

Regular salary, benefits, and job security.

Access to bigger budgets and projects.

Training and career progression.

Employment drawbacks

Less freedom over project choice.

Pay progression can plateau.

Freelance benefits

Freedom to pick clients and projects.

Flexibility in working hours and location.

Potential for higher day rates.

Freelance drawbacks

Income instability.

No sick pay, holiday pay, or pension.

Extra admin: invoices, taxes, and self-promotion.

Top tip: Freelancers should consider specialist creatives insurance (like Protectivity’s Creatives Insurance) to protect against liability claims, client disputes, and equipment damage.

How to break into the industry

Starting out can feel overwhelming, but there are proven ways to land your first opportunities:

Build a portfolio – Showcase your best work, whether it’s design, writing, or photography.
Start small – Offer services to friends, local businesses, or community projects.
Network actively – Attend industry events, use LinkedIn, and join creative communities.
Upskill constantly – Online courses (Skillshare, Coursera, LinkedIn Learning) help you stay competitive.
Gain experience – Internships, part-time jobs, and volunteering can open doors.
Promote yourself – A strong personal brand, website, and social media presence matter.

Trends shaping the industry

The creative sector is constantly evolving. Here are the biggest trends to watch:

Hybrid skill sets – Combining design with motion graphics or coding gives candidates a major edge.

Digital-first content – From TikTok campaigns to immersive online experiences, digital storytelling is driving demand.

Freelance economy – More creatives are mixing freelance and part-time employment for flexibility.

Sustainability in design – Eco-conscious branding, design, and fashion are gaining momentum.

Increased insurance needs – With expensive kit and client liability, business protection is critical.

Common FAQs about creative careers

Do I need a degree to work in the creative industry?
Not always. While design, film, or architecture often require degrees, many creatives succeed with strong portfolios and self-taught skills.

What is the easiest creative career to get into?
Copywriting, content creation, and entry-level design roles often have the lowest barriers to entry — but building a standout portfolio is still essential.

How do freelancers find clients?
Networking, referrals, social media, and freelance platforms like Upwork or Fiverr can help. Many also secure work by showcasing expertise on LinkedIn or niche forums.

Which creative jobs are future-proof?
Digital-first roles (UX/UI design, digital marketing, content creation, animation, and AR/VR) are growing fastest.

To round up…

The UK’s creative industry is exciting, diverse, and full of opportunities for those with imagination and drive. Whether you want to design spaces, capture stories through film, or write words that sell, there’s a role for you.

Success comes down to:

Building a portfolio that showcases your best work.

Continuously learning new skills to stay competitive.

Deciding whether employment or freelancing best fits your goals.

And for freelancers especially — protect your business and your peace of mind with specialist creatives insurance. With the right foundation, you’ll be free to focus on what you do best: creating.

Protect your creative enterprise with Creatives Insurance from Protectivity

As with every creative small business, having specialist insurance is essential – and for creatives, cover tailored to your profession gives you peace of mind and protection.

Protectivity’s Creatives Insurance is designed for professionals like you working in the creative industries — writers, designers, illustrators, studios, agencies — whether you’re freelancing solo or leading a small team. The cover includes up to £5 million public liability insurance, along with optional extras such as professional indemnity, equipment protection, personal accident cover, and legal expenses.

Policies are flexible and affordable — with payment options that make protecting your business manageable. You can choose the level of cover that suits you and adjust as your creative business grows.

Find out more a get a quote today!

Get Creatives Insurance from Protectivity

Get creatives insurance from Protectivity

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.

Last updated by

Chris Trotman

10:45:00 BST • 10 October 2025

Types of catering businesses to start in Autumn

By Mandy Czyz

18 September 2025

•

8 mins read

Contributors

Mandy Czyz

Mandy has been with Starpeak Insurance Solutions since 2018, starting in sales in the consumer department and mov...

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If you love food and enjoy bringing people together, starting a catering business can be incredibly rewarding. Autumn is one of the best seasons to dive in – the weather is cooler, the festive season is around the corner, and people are looking for cozy, comforting meals.

From rustic autumn weddings and office parties to Halloween and Christmas celebrations, there’s no shortage of events that need tasty, well-presented food. Whether you dream of running a full-service catering company, a mobile food truck, or a dessert-focused pop-up, this is the perfect time to turn that passion into a profitable business.

In this guide, we’ll take you through the most promising types of catering businesses to start in autumn, how to get started, and which opportunities are in high demand. By the end, you’ll have a clear roadmap for launching a catering business that’s both seasonal and in demand.

Why autumn is the perfect time to start a catering business

Autumn brings a shift in both food and lifestyle. People naturally gravitate toward hearty meals, warming drinks, and seasonal flavours. For caterers, this is a golden opportunity: menus can feature roasted vegetables, squash, pumpkin-based dishes, spiced desserts, and comforting mains that appeal to a wide audience.

The calendar also fills up with events that require catering services: Halloween and fireworks night, corporate functions, festivals, cultural celebrations, and community gatherings. This combination of seasonal ingredients and event demand makes autumn an ideal season for anyone considering starting a catering business.

Beyond the demand, autumn also allows you to test your business model before the high-pressure winter season begins. It gives you time to refine menus, establish relationships with suppliers, and develop a marketing strategy that works.

Types of catering businesses to start in autumn

When it comes to catering, there’s no one-size-fits-all approach. Here are some of the most promising options for autumn:

Corporate catering

Corporate clients are always in need of reliable caterers. Autumn is a busy season for offices, with conferences, team-building retreats, and holiday parties. Offering buffet lunches, canapé platters, or themed festive menus can attract repeat business. Corporate catering is often one of the higher-paid niches because businesses tend to budget generously for hospitality.

Mobile catering and food trucks

For those who want flexibility, mobile catering is a great option. Farmers’ markets, autumn fairs, and sporting events continue even as temperatures drop. A food truck or pop-up stand serving hot drinks, soups, and seasonal snacks can be highly profitable.

Autumn menus for mobile catering work especially well with comfort foods like spiced cider, hot chocolate, toasted sandwiches, pies, and soups. A mobile setup allows you to experiment with locations, menus, and pricing without committing to a large kitchen.

Holiday party catering

Autumn marks the beginning of the festive season, which can be a lucrative window for caterers. Halloween, Bonfire Night, and Christmas parties all require catering. Families and organisations alike are willing to pay for food that makes their celebrations special.

Holiday party catering can include themed spreads, canapés, full holiday dinners, or interactive food stations. While seasonal, this niche often commands premium rates.

Event catering

Full-service event catering involves providing complete meals and drinks for weddings, parties, and community functions. Autumn weddings are especially popular, with couples favouring the season’s colours, cosy atmosphere, and seasonal produce.

Menus might include roasted root vegetables, hearty soups, baked goods, and warm desserts. Presentation is key – rustic décor, seasonal flowers, and creative plating can help your service stand out.

Specialised catering (dietary needs)

Health-conscious clients and those with dietary restrictions create strong demand for specialised catering. Vegan, vegetarian, gluten-free, halal, and allergen-friendly menus are increasingly sought after. Autumn produce such as squash, mushrooms, nuts, and apples lends itself perfectly to creative dishes for these audiences.

Caterers who specialise in dietary needs can often charge higher rates, as this niche is underserved. Retreats, wellness events, and certain schools or organisations are ideal markets.

Dessert and beverage catering

A dessert- or beverage-focused catering business can be a low-overhead, high-appeal option. Think hot chocolate bars, coffee carts, dessert tables, or mulled wine stands at winter markets. Autumn flavours like caramel, cinnamon, apple, and pumpkin can make your offering particularly attractive.

How to start a catering business in autumn

Launching a catering business might seem daunting, but breaking it down into steps makes it manageable. Here’s a practical framework:

Research local demand – Identify upcoming events, understand what competitors are offering, and find gaps in the market.
Define your niche – Choose whether to focus on weddings, corporate contracts, mobile catering, or holiday parties. A clear niche helps you target marketing and build a reputation.
Create a seasonal menu – Include autumn-inspired dishes like pumpkin soup, spiced apple desserts, roasted vegetables, and hot drinks.
Obtain necessary licences and certifications – This typically includes food hygiene certificates, alcohol licences if applicable, and local authority registration.
Arrange catering insurance – Protects your business from claims related to accidents, foodborne illness, or equipment damage.
Market your services – Build a social media presence, attend local events, network with planners, and offer tasting sessions to potential clients.
Start small and scale – Begin with smaller private events to gain experience and testimonials, then gradually pursue larger contracts.

Marketing tips for autumn catering

Marketing is critical, especially when you’re launching in a competitive season, and autumn provides plenty of opportunities to showcase your offerings. Using seasonal visuals on social media is a great way to attract attention, think pumpkins, warm lighting, and rustic tablescapes that highlight your autumn menus. Partnering with local event planners, florists, and venues can help secure valuable referrals, while early-bird promotions for Halloween, Thanksgiving, and Christmas events can encourage clients to book in advance. Sharing behind-the-scenes content, such as food preparation or tasting events, engages followers and gives your audience a sense of your style and quality. Collecting testimonials and highlighting client reviews also builds trust quickly, which is essential for attracting repeat business. When done well, effective marketing can make the difference between a slow autumn and a fully booked calendar.

Equipment and operational advice

Autumn events often take place indoors, but mobile and outdoor setups are still common. Here are some operational tips:

Insulated carriers and warming trays ensure food stays hot during transport.

Portable heaters or tents may be needed for outdoor markets or festivals.

Storage for seasonal ingredients is essential – pumpkins, squash, and root vegetables need cool, dry spaces.

Staffing planning matters: peak autumn weeks around Halloween and Christmas may require extra hands.

Consider investing in multi-purpose equipment to keep costs low while maintaining quality.

Proper equipment and planning improve efficiency and client satisfaction, which is critical for repeat business.

Seasonal trends to watch

Keeping up with trends helps your business stand out:

Flavours

While pumpkin spice remains a classic, experimenting with flavours like roasted chestnut, pear and ginger, smoked autumn meats, or caramelised apple dishes can help your menus stand out. Offering unique, seasonal tastes not only attracts clients but also showcases your creativity as a caterer.

Presentation

How you present your food is just as important as how it tastes. Grazing boards, interactive food stations, and themed dessert bars are increasingly popular, adding a “wow” factor to events and enhancing the overall guest experience.

Sustainability

Clients are becoming more conscious of environmental impact, and sustainability can be a strong selling point. Farm-to-table menus, minimal packaging, and initiatives to reduce food waste resonate with customers and can differentiate your catering business in a crowded market.

Health-conscious options

Offering seasonal vegan or gluten-free menus is no longer just a trend – it is a growing market segment. Providing health-conscious alternatives ensures that all guests can enjoy your food, and it can position your business as inclusive and modern.

Catering businesses that adapt to these trends while maintaining high quality can capture more bookings and justify premium pricing, making trend-awareness a crucial part of autumn planning.

Autumn catering startup checklist

Here’s a mini-planner to ensure you cover all essential steps:

Licences & certification

Insurance coverage

Menu planning with seasonal produce

Staffing & training for peak events

Equipment & storage setup

Marketing & promotions targeting autumn clients

Pricing strategy and profitability calculation

Using this checklist helps you stay organised and ensures no important detail is overlooked.

Get Catering Insurance from Protectivity

Autumn is the perfect time to launch a catering business, with Halloween, Guy Fawkes Night, corporate events, and festive celebrations filling the calendar. But with every opportunity comes risk – from guest accidents to equipment damage. That’s why catering insurance is essential.

Protectivity’s Catering Insurance offers core cover like public and product liability, with options to add employers’ liability, equipment and stock protection, or even cover for food trucks and trailers. With flexible policies tailored to your setup, you can focus on serving great food while we safeguard your business.

Get a quote today and step into Autumn with confidence.

Get Catering Insurance from Protectivity

Get catering insurance from Protectivity

Last updated by

Mandy Czyz

08:21:38 BST • 7 October 2025

How to become a freelance photographer

By Chris Trotman

16 September 2025

•

8 mins read

Contributors

Chris Trotman

Chris has been with Starpeak Insurance Solutions for 3 years. Before starting with the company, Chris was involve...

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Photography is one of those careers that sits at the crossroads of art and business. Event photography in particular – whether weddings, corporate conferences, or private celebrations, can be both rewarding and lucrative, but it also comes with unpredictability and competition. For those considering becoming a freelance photographer in the UK, two big questions tend to come up: How do I get started? and How much can I realistically earn?

This article breaks down both sides: the path to becoming a freelance photographer, the types of work available, and the earning potential of event photographers, whether employed or freelance. We’ll also look at the average photographer salary in the UK and explore how different choices – specialisation, location, pricing – can affect your income.

The path to becoming a freelance photographer

No one wakes up one morning and suddenly becomes a professional photographer. Most successful freelancers follow a series of steps that gradually move them from hobbyist to paid professional.

Step 1: Master the basics.

Before charging clients, you need confidence in the fundamentals. Event photographers often work in tricky conditions, dim lighting, fast-moving subjects, unpredictable schedules. That means knowing your gear inside out, learning how to balance flash with ambient light, and developing an efficient editing workflow in software like Lightroom or Photoshop.

Step 2: Build a portfolio.

Your portfolio is your shop window. At first, this may mean volunteering for local charities or offering discounted shoots to friends. What matters most is showing potential clients a consistent style and an ability to tell the story of an event through images.

Step 3: Establish yourself as a business.

Being freelance means wearing two hats: the creative and the entrepreneur. In the UK, this includes registering as self-employed with HMRC, getting public liability insurance, setting up contracts, and deciding your pricing model. Many new photographers underestimate the business side, but it’s what keeps your creative career sustainable.

Step 4: Market yourself.

Even the best photographers need to be found. This could mean optimising your website for search terms like “event photographer in Manchester” or “London corporate photographer,” building a social media presence, networking with event planners, or simply asking satisfied clients for referrals. Word of mouth remains one of the most powerful tools.

Step 5: Keep learning.

The industry moves quickly, with new editing styles, client expectations, and technologies emerging every year. Attending workshops, shadowing other professionals, and experimenting with new niches keeps your work fresh – and your rates justifiable.

Skills you need to become a freelance photographer

While technical knowledge is the foundation, being a successful freelance photographer requires a much broader skill set. Think of it as a blend of artistry, business, and people skills.

Technical skills

Camera mastery: You need to be comfortable shooting in all conditions, low light, fast movement, changing weather.

Lighting knowledge: Events rarely give you perfect conditions. You should know how to adapt with flash, reflectors, and ambient light.

Editing expertise: Clients expect polished images. A strong command of Lightroom, Photoshop, or Capture One is essential.

Creative skills

Composition and storytelling: Beyond sharp images, you need to tell the story of a shoot. That means capturing atmosphere, emotion, and detail.

Adaptability: No two shoots are the same. You must think creatively on the spot to solve problems and still deliver.

Business skills

Self-promotion: Marketing yourself online and in person is critical for finding work.

Money management: Setting prices, tracking expenses, invoicing, and planning for tax bills are non-negotiable.

Organisation: Freelancers juggle multiple clients and deadlines, so good time management is a must.

People skills

Communication: From initial client meetings to giving direction on the day, clear communication builds trust.

Professionalism: Arriving prepared, on time, and delivering when promised keeps clients coming back.

Networking: Many gigs come through word of mouth, so building relationships is as important as technical ability.

Working as a freelance photographer in the UK

Working as a freelancer gives you freedom and flexibility, but also responsibility. You control your schedule, choose your clients, and set your prices. On the other hand, you must handle your own taxes, marketing, contracts, and gear costs. There are no sick days or holiday pay, your income depends entirely on the work you bring in.

In practice, many UK photographers combine freelance work with part-time employment, at least in the early stages. For example, you might shoot weddings and events on weekends while working a weekday job until your freelance career becomes sustainable. Others diversify into related services; videography, drone footage, photo editing, to smooth out income throughout the year.

Types of freelance photographers

While we’re focusing on events, freelance photography is a broad field. Understanding the different types helps you position yourself and estimate earnings more accurately.

Event photography: Covering conferences, parties, award ceremonies, product launches.

Wedding photography: Often considered its own niche, with premium rates and long editing hours.

Portraits and headshots: Popular with businesses and individuals, often quick turnaround.

Commercial/product photography: For brands, e-commerce, marketing campaigns.

Editorial and press photography: Working with publications, agencies, or news outlets.

Stock and travel photography: Licensing images online, harder to make substantial income, but useful as supplementary revenue.

Some photographers specialise in just one area; others blend two or three to create multiple streams of income.

Average photographer salary in the UK

So, what does the money look like? According to industry surveys and job platforms, the average employed photographer in the UK earns around £24,000 to £30,000 per year. Junior roles tend to start closer to £19,000, while senior or specialist positions can climb towards £40,000 or more.

Freelancers, however, sit outside the simple “salary” model. Their income depends on how much work they book, how efficiently they work, and how high their rates are. A common finding across surveys is that freelance photographers often start lower, sometimes as little as £12,000 to £18,000 annually, but experienced freelancers with steady clients can reach £40,000 to £60,000, with the top tier in major cities exceeding £80,000.

How much does a freelance photographer make?

Let’s break this down further into realistic scenarios.

Beginners: A new freelance event photographer, perhaps in a mid-sized UK city, may charge around £100 per hour or £300–£400 for a small half-day event. If they secure two to three bookings per month, that translates to £9,000–£12,000 annually, often not enough as a sole income.

Mid-level freelancers: With a portfolio, testimonials, and reliable workflow, rates can rise to £150 per hour or £800–£1,200 for a full-day event. Shooting 50–70 events per year could result in gross income between £40,000 and £60,000.

High-demand specialists: In London or other large cities, event photographers covering major corporate conferences or luxury weddings may charge £1,500–£2,000 per day, plus extra for editing, albums, or licensing rights. A packed calendar could push gross earnings to £80,000–£100,000 or more.

Of course, “gross” is not the same as “take-home.” From that figure, freelancers must deduct equipment, insurance, marketing, travel, editing software, and taxes. In some cases, 30–40% of income is eaten up by overheads.

Factors that affect earnings

Several variables determine where a photographer’s earnings fall on the spectrum:

Location: London and major cities command higher rates, while rural areas tend to pay less.

Experience: A strong reputation allows you to charge more confidently.

Client type: Corporate clients usually have bigger budgets than private individuals.

Duration of work: A one-hour shoot may seem lucrative but can be less efficient once you include travel and editing.

Services included: Speed of delivery, number of edited images, or additional offerings like prints and video can all push rates higher.

Seasonality: Weddings peak in summer, corporate events often cluster around spring and autumn. Managing quiet months is part of the freelance challenge.

Employed vs Freelance: comparing event photographer salaries

An employed event photographer might earn a steady £25,000–£35,000 annually. The trade-off is stability versus flexibility. They don’t need to market themselves or chase invoices, but they also can’t set their own rates or choose which jobs to accept.

A freelancer may earn less in their first couple of years, but with persistence, their earning potential outpaces many employed roles. Freelancers also have opportunities to diversify, selling prints, offering workshops, or expanding into video, while staff photographers typically do not.

Protect your photography business with Photographer Insurance from Protectivity

As with every type of small business, having specialist insurance is essential – and for photographers, cover tailored to your profession provides peace of mind and protection.

Protectivity’s Photographer Insurance is designed specifically for professionals like you, whether you specialise in weddings, commercial shoots, or portrait photography. Their cover includes up to £5 million public liability insurance, along with other optional benefits such as professional indemnity, personal accident cover, equipment protection, and employers’ liability if you have a team working alongside you.

Protectivity’s policies are flexible, with manageable payment options, so you can focus on growing your photography business with confidence. Take a closer look at Protectivity’s Photographer Insurance creative professional policies and see how it can support you and your business today.

Get Photographers Insurance from Protectivity

Get photographers insurance from Protectivity

Last updated by

Chris Trotman

21:32:07 BST • 6 October 2025

Why your small business needs a niche

By Bee Ingram

28 August 2025

•

8 mins read

Contributors

Bee Ingram

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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Why smaller can be smarter

If you’ve ever tried to appeal to everyone, you’ll know it’s a bit like shouting in a busy market square — your voice just gets lost in the noise.

The truth is, when you’re running a small business, trying to be “everything for everyone” is exhausting, expensive, and rarely effective. The brands that thrive, especially in the UK’s competitive markets, are the ones that narrow their focus, go deeper rather than wider, and speak directly to a specific type of customer.

That’s where a niche comes in. It’s a defined, specialised area where you can truly stand out. In fact, it could be the most powerful decision you make for your business. So, if you want to find your business niche, our overview is a good place to start.

What is a niche?

At its simplest, a niche is a clearly defined segment of the market with its own specific needs, preferences, and identity.

It could be based on:

Demographics – age, gender, income level
Lifestyle – hobbies, values, cultural interests
Geography – location-specific needs or pride
Shared challenges – problems your product or service solves

For example:

Ethical vegan skincare for athletes
Letterbox-friendly flowers
Bespoke hiking tours in the Scottish Highlands

It’s less about chasing the largest possible audience, and more about finding the right audience.

The psychology of a niche

Humans are wired to trust specialists. If you needed heart surgery, you wouldn’t pick a general GP over a cardiac surgeon, the same logic applies in business. When customers see that you’re focused on their exact needs, it builds confidence. You’re not just selling a product; you’re demonstrating deep understanding of their world. That removes a lot of the mental “risk” people feel before they buy.

Niches also tap into our need for belonging. People like to feel part of a tribe, whether it’s craft beer lovers, vegan athletes, or dog owners who only buy eco-friendly pet products. Buying from a niche brand often feels like joining a community, not just making a transaction.

And because niche brands tend to be smaller, they often feel more human. There’s a face, a story, and a passion behind the business, which makes the connection stronger.

The advantages of having a niche

Here’s where things get exciting — because a niche doesn’t limit you, it actually unlocks a whole set of advantages:

Clearer USP

A niche forces you to define exactly what makes you different, so your brand message cuts through the noise instantly. This makes it easier for customers to quickly “get” what you do and why they should choose you over others.

Expert authority

By focusing on one area, you gain in-depth knowledge and credibility, making you the first name people think of when that specific need arises. Over time, this authority builds trust and can even attract media attention.

Stronger brand identity

A tight niche makes it easier to develop a consistent tone, style, and story. When your brand is easy to describe, it’s easy to remember — and that memorability is marketing gold.

Cost-effective marketing

You’re not wasting budget trying to appeal to the masses. Instead, your resources go towards targeted campaigns that speak directly to the people who are most likely to buy.

More personalised customer relationships

Smaller audiences mean you can actually know your customers — their names, preferences, and stories — and create products or services that feel made just for them.

Premium pricing potential

Specialists can often charge more because customers perceive them as offering higher value or unique expertise. This isn’t about being expensive, it’s about being worth it.

Higher conversion rates

When your message, offer, and audience are perfectly aligned, the path to purchase becomes shorter. Your marketing speaks directly to their needs, so more browsers turn into buyers.

Easier word-of-mouth growth

Niche customers often know each other or belong to tight-knit communities. Impress one, and you’ve got a direct line to many more.

Adaptability within the niche

Knowing your customers inside out means you can spot opportunities or shifts quickly. You can tweak offers or create new solutions without the red tape larger companies face.

Resilience against big competitors

Mass-market giants rarely bother with small, specialist segments — which means less direct competition and more space for you to build a loyal following.

The potential disadvantages

Of course, no strategy is without its challenges but managing them can help minimise problems.

Market size limitations

Your customer pool might be smaller, which could limit growth potential. To counter this, focus on repeat business, high customer lifetime value, and pricing strategies that make each sale count.

Risk of market changes

Consumer tastes, technology, or even regulations could shift. By staying close to your audience and monitoring industry trends, you can adapt or diversify before problems hit.

Barrier to scalability

If your niche is too narrow, expansion can be tricky. Think ahead by identifying related markets you could branch into without losing your core identity.

Perception of exclusivity

While exclusivity can be appealing, it may also make some potential customers feel your brand “isn’t for them.” Careful brand messaging can keep your focus while still feeling welcoming.

How to market effectively in a niche

Speak their language

Every niche has its own shorthand, the words, cultural references, and even in-jokes that make people feel like “you’re one of us.” Using this language in your marketing instantly signals that you understand their world. Just be sure it’s authentic; forced slang or buzzwords can have the opposite effect.

Content marketing that solves problems

Your audience will respond best to content that tackles their specific pain points or ambitions. That could mean blog posts answering niche questions, how-to videos demonstrating specialist techniques, or downloadable guides tailored to their needs. The more value you give away, the more trust you earn.

Build a community

A niche thrives when customers feel part of something bigger than a transaction. Create spaces for connection, whether that’s a lively Instagram group, a monthly in-person meetup, or a dedicated online forum. Encourage members to share their experiences, tips, and stories — it keeps engagement high and strengthens loyalty.

Collaborate smartly

One of the quickest ways to grow in a niche is to partner with people or brands who already have your audience’s trust. That could mean joint events, co-branded products, guest blog swaps, or social media takeovers. Choose collaborators whose values and tone align with yours to keep your message consistent.

How to find your niche

It might not be apparent at first, but it’s absolutely possible to carve out a strong niche by looking for the right opportunities and often, the sweet spot sits between what you’re passionate about and what the market genuinely needs.

Identify your strengths and passions

Think about what you care about enough to become an expert in. Passion helps sustain motivation, especially in the early stages when growth can be slow.

Do your research

Look for audiences or needs that are currently underserved. Pay attention to online communities, industry reports, and social media chatter — they can reveal valuable gaps in the market.

Check the competition

Analyse what other businesses are doing and identify where they fall short. Those “gaps” can be your entry point, whether it’s better service, more ethical sourcing, or solving a niche-specific frustration.

Test before you commit

Before you build your entire business around an idea, run small, low-cost trials. This could be a pop-up event, a limited product drop, or a targeted ad campaign. The feedback you get will help you refine (or rethink) your approach.

Examples of UK businesses winning in niches

Bloom & Wild – Solved the problem of flower delivery with letterbox packaging, redefining floristry convenience.

Gymshark – Built a global brand by focusing on gym enthusiasts before branching out.

Pact Coffee – Ethical, subscription-based coffee for quality-conscious drinkers who care about sourcing.

Each of these brands found a very specific audience, spoke directly to them, and built loyalty before expanding.

Expanding beyond your niche

Watch for signs of saturation – when growth slows, it might be time to broaden.
Move into adjacent niches – keep your core identity while offering more.
Stay authentic – even as you grow, don’t lose what made you special in the first place.

Go deep before you go wide

A niche isn’t a cage – it’s a launchpad. By starting small, you can grow strong, create loyal customers, and build brand people genuinely care about.

Get small businesses insurance from Protectivity

Protectivity provides flexible, affordable small business insurance  cover tailored to small businesses, including sole traders, freelancers, and self-employed professionals across a wide range of industries.

Whether you’re looking for pet care business insurance, decorators insurance, catering insurance, crafters insurance, or another small business.

Find the right small business policy for you – explore them all today.

Get Small Business Insurance from Protectivity

Get small business insurance from Protectivity

Last updated by

Bee Ingram

21:28:21 BST • 6 October 2025

How to set up a home hair salon

By Bee Ingram

26 August 2025

•

10 mins read

Contributors

Bee Ingram

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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With the rising cost of renting salon space, more hair professionals are exploring creative alternatives and one of the most popular is bringing the business home.

Whether you’re looking to reduce overheads, gain more control over your schedule, or create a personalised, one-on-one experience for your clients, a home hair salon can offer the perfect balance of flexibility and professionalism.

In this guide, you’ll learn everything you need to know to set up your own home-based salon from legal considerations and pricing to layout ideas and space-saving design tips. We’ll also explore how to make the most of spaces like garages, garden rooms, and spare bedrooms, turning them into fully functional, client-ready salons.

Know the rules: Legal & practical considerations

Before you start moving in the backwash basin or setting up your styling station, there are some key considerations to ensure your home salon is compliant, professional, and successful.

Check with your local council

Depending on where you live, you may need to inform your local authority or apply for permission to run a business from your home. This could include:

Change of use classification if you’re converting a residential space into a commercial one
Compliance with local business rate exemptions or adjustments

Some councils are more flexible than others—always check early to avoid issues down the line.

Sort out your insurance

Running a home salon means you’ll need to protect yourself, your clients, and your equipment. The types of hairdressing salon insurance you should consider include:

Public liability insurance (essential if clients are coming to your home)
Professional treatment
Contents or equipment cover

Check for home insurance adjustments – your standard policy may not cover business activity

Follow health and safety standards

Even though you’re working from home, your salon still needs to meet basic hygiene and safety standards:

Proper ventilation, especially when using chemicals or colourants
Safe storage of sharp tools and products
Regular cleaning and disinfection routines
Slip-resistant flooring and a clutter-free environment

You are responsible for your client’s safety from the moment they step into your property, so following compliance is essential.

Understand licensing requirements

In many areas, hairdressing and beauty services require registration with the local council or trade authority. Licensing ensures:

You meet hygiene and training standards
You’re permitted to carry out treatments legally
You’re registered for inspections, if applicable

Check whether your area requires a personal services license or home business registration.

Review your mortgage or lease terms

If you own your home with a mortgage or are renting:

Mortgage terms may prohibit business use, check with your lender first
If you rent, your landlord may need to approve any business activities from the property
Make sure you’re not violating residential-only clauses

Consider planning permission

Substantial changes to your property, like adding signage, building a salon pod, or altering access—might require planning permission. You may need it if:

You’re changing the building structure (e.g., garage conversion, garden room)
You’re installing plumbing for a backwash
You’re expecting regular client traffic to your home

Parking and client access

Your salon must be easy for clients to access:

Is there off-street or free parking nearby?
Can clients easily find your home?
Will frequent visitors disturb your neighbours or household?

A smooth arrival and departure experience helps your salon feel polished and professional.

Choosing the right space in your home

Before you start installing mirrors or choosing colour schemes, it’s essential to step back and look at the bigger picture. Running a home salon means creating a dedicated, fixed-use space where paying clients will regularly visit, this isn’t a setup that can double as a playroom, guest bedroom, or laundry station.

Here are some popular areas you can convert into a mini salon:

Garage conversion

Perfect if you want a fully separate, private space with room to grow. Garages typically offer more square footage and the opportunity to create a salon that feels truly detached from the rest of your home. Clients can enter without walking through your house — a big bonus for professionalism.

Common adjustments needed:

Insulating walls, floor, and ceiling for year-round comfort
Adding plumbing and electrics for backwash and styling equipment
Installing proper lighting (overhead + task lighting)
Replacing garage doors with French doors or windows for natural light
Flooring upgrade to non-slip, waterproof surfaces
Heating or cooling installation

Ideal for full-service salons or stylists planning to work full-time from home.

Garden room or salon pod

A stylish and separate solution that offers total privacy and peace. A garden salon can feel like a retreat for your clients and gives you a serene, branded space you can design from scratch. Great for luxury or specialist services.

Common adjustments needed:

Purchasing or building a prefabricated structure (E.G a pod, or shed conversion)
Full fit-out with electrics, heating, and plumbing
Pathway lighting and signage for easy access
Ventilation and insulation for year-round use
Interior design touches to create a high-end, calming feel

Best for those offering premium or wellness-focused services — and for stylists who want to fully separate work from home life.

Spare room or inside space

Perfect for those just starting out or with limited space. This option allows you to make the most of your existing home layout without major building work. It’s accessible, affordable, and still offers privacy if planned well.

Common adjustments needed:

Removing all non-salon items (no toys, beds, or storage overflow!)
Installing salon-grade flooring (laminate or vinyl is ideal)
Adding mirrors, wall storage, and compact workstation furniture
Consider plumbing access if installing a wash basin (or use a portable one)
Soundproofing or door seals for privacy

Ideal for part-time stylists or those building a small, client-by-client business.

Trailer or caravan conversion

A quirky, flexible, and completely unique solution. Convert a campervan, horsebox, or trailer into a fully mobile salon or keep it parked at home as a creative fixed-location space.

Common adjustments needed:

Full vehicle conversion (electrics, plumbing, seating)
Interior re-fit with salon chairs, mirrors, and storage
Heating/AC for comfort
Branding and signage for mobile marketing
External power source or portable battery setup

Perfect for stylists offering event services, bridal hair, or wanting a standout social media presence.

Designing your home salon for style and function

Once you’ve chosen the space, it’s time to transform it into a salon that not only looks beautiful but also works efficiently day to day. Remember, functionality is just as important as aesthetics, your layout, lighting, and equipment all need to support safe, comfortable, and seamless services.

To get it right the first time, consider bringing in a qualified tradesperson, ideally someone with experience in salon renovations.

Whatever your style, here’s some ideas to create a client-ready space:

Must-haves

Professional styling chair & mirror
Backwash basin or portable wash unit
Ample lighting (natural + LED ring lights)
Secure storage for tools, colours, and towels
Waiting area (even a stylish chair and coffee station)

Space-saving ideas

Wall-mounted tool organisers
Fold-out styling stations
Storage benches that double as seating

Decor inspiration

Use a calming, cohesive colour palette
Add a feature wall with wallpaper or mural
Hang certificates or branding to give a pro touch

Client experience at home

Creating a professional yet welcoming environment is key:

Offer refreshments and relaxing music
Keep it tidy and clutter-free at all times
Send appointment reminders and follow-ups like a salon would
Have separate towels and capes for each client

Create a mini retail area to sell your favourite haircare products and boost income.

What does it cost to set up a home salon?

The cost of setting up a home salon can vary depending on your space, goals, and how much renovation is needed. Here’s a rough breakdown of what you might expect to invest:

Item/Service	Approx. Cost (UK)
Styling chair & mirror	£150 – £400
Backwash basin + plumbing	£300 – £800+
Electrical work (sockets, lighting)	£200 – £500
Flooring (vinyl/laminate)	£200 – £600 (depending on size)
Wall-mounted storage/trolleys	£50 – £200
Lighting (task + ambient)	£100 – £300
Decor/furnishings	£100 – £400
Portable equipment (hairdryer, tools)	£100 – £300
Insurance (public liability etc.)	£100 – £200/year
Garden room or cabin (if applicable)	£3,000 – £15,000+

Start-up costs for a basic setup in a spare room might range from £1,000–£3,000. A garage conversion or garden salon could be £5,000–£15,000 depending on the spec.

What should you charge?

Setting your prices in a home salon is about balancing professional value with your reduced overheads. Clients expect a quality experience — not a bargain haircut in a living room.

Here’s how to approach your pricing:

Benchmark local salon prices – aim to be competitive, but don’t undercut the market
Factor in your experience, skills, and specialisms
Consider your setup: clients will still expect professionalism, even at home
Remember to include product costs, time, and overheads (insurance, cleaning, energy)

Example: If a local salon charges £50 for a cut and blow-dry, pricing yours at £40–£45 is reasonable if your service level matches. Avoid going too low, it devalues your work and can be hard to raise prices later.

Marketing your home salon

Even at home, you still need to attract clients. Here’s how:

Sell your niche
Use Instagram and Facebook to showcase your space and work
Encourage word-of-mouth with referral programs
Get listed on local salon directories or Google My Business
Offer “soft launch” discounts to get your first bookings

Pros and cons of home hair salons

Pros:

Low overheads
Flexible working hours
More personal client relationships
Full creative control

Cons:

Limited space for multiple clients
Boundaries between work and home can blur
Zoning and regulation challenges

Setting up a salon at home can be an incredibly rewarding step offering freedom, flexibility, and the chance to create a space that truly reflects your brand. But it also comes with responsibilities: from legal requirements and space planning to maintaining a professional experience for every client who walks through your door.

If you’re ready to commit to a dedicated space, keep business and home life separate, and deliver a high-quality service without the overheads of a commercial salon, then a home salon could be the perfect next chapter in your career.

Specialist hair salon insurance from Protectivity

Protectivity offers specialist hairdressing insurance that covers you for many of these unpredictable events. From safeguarding your professional kit against loss or damage to covering public liability risks when working in clients’ homes, it’s an important safety net.

You can also opt for a specialist hair salon insurance to include applicable benefits, running a salon at home. If you’re a mobile hairdresser or run a home salon, having these protections in place can give you peace of mind and financial stability when you need it most.

Take two minutes to get a quote online and see how easy it is to protect what you’ve worked so hard to build.

Last updated by

Bee Ingram

16:09:07 BST • 22 August 2025

Why mindfulness and meditation therapy is in demand

By Bee Ingram

19 August 2025

•

10 mins read

Contributors

Bee Ingram

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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Across the UK, meditation and mindfulness are no longer fringe interests, they’ve become essential tools for managing the challenges of modern life. As conversations around mental health and wellbeing move into the mainstream, more people are seeking ways to reduce stress, improve focus, and feel more connected in their day-to-day lives.

This shift is creating a powerful opportunity for those who feel called to teach these therapeutic support systems. According to the British Mindfulness Institute, demand for qualified teachers has never been greater. The World Health Organisation predicts that by 2030, mental health issues will place a heavier burden on healthcare than heart disease or cancer, highlighting the urgent need for accessible, preventative approaches. Mindfulness-Based Cognitive Therapy (MBCT), recommended by the National Institute for Clinical Excellence (NICE), has been shown to prevent relapse in half of recurrent depression cases, with neuroscience continuing to validate its benefits.

This demand poses a growing opportunity for those looking to develop skills as mindfulness and mediation teachers. Let’s explore the rise of mindfulness in the UK, the reasons people are embracing it, where it’s being practised, and the many ways you can turn your passion for mindfulness or meditation into a meaningful and flexible career.

The rise of mindfulness

Mindfulness and meditation are now firmly in the mainstream. What was once seen as a niche interest is now being woven into everyday life, whether through guided sessions on popular apps, workplace wellbeing programmes, or weekly community classes.

Interest is visible online too, with searches for terms like “mindfulness training” and “how to meditate” increasing significantly, alongside strong growth in app downloads, online course enrolments, and retreat attendance.

This surge is also reflected in national health discussions. Mindfulness is increasingly recognised for its role in reducing anxiety, improving focus, and supporting overall wellbeing. With so many individuals and organisations embracing the practice, the need for skilled meditation and mindfulness teachers is expanding rapidly creating real opportunities for those ready to step into the space.

Why are people turning to mindfulness and meditation?

There’s no single reason, but rather a mix of modern challenges driving people to seek moments of stillness and clarity. Stress, burnout, and uncertainty about the future are all playing a part—but several themes stand out.

Attention and distraction

Our attention is constantly pulled in multiple directions emails, notifications, news alerts, and endless scrolling. Many people turn to mindfulness as a way to retrain their focus, improve concentration, and spend more time in the present moment.

Digital burnout

While technology connects us, it also overwhelms us. Long hours in front of screens, constant connectivity, and online overload can leave people feeling drained. Mindfulness practices offer a chance to unplug and recharge mentally.

Rising anxiety

Economic pressures, global events, and everyday stresses have all contributed to higher anxiety levels. Meditation provides practical tools to calm the nervous system, regulate breathing, and create a greater sense of control.

Managing emotion

Mindfulness helps people notice and process their emotions rather than being swept away by them. For many, it’s a valuable skill for handling conflict, sadness, frustration, or overwhelm more constructively.

Seeking meaning and connection

Beyond stress relief, many are drawn to meditation for its deeper benefits: feeling more connected to themselves, others, and the world around them. In a fast-paced, often impersonal world, these moments of connection can be life-changing.

How is mindfulness practice expanding

Mindfulness is no longer confined to personal practice at home; it’s being integrated into daily life in structured and accessible ways. From classrooms to corporate offices and even GP surgeries, it’s becoming part of our cultural approach to wellbeing.

In schools

More UK schools are incorporating mindfulness into the school day, helping children and young people develop emotional resilience, focus, and healthy coping strategies. These skills not only support learning but also equip pupils for the challenges of life beyond the classroom.

In the workplace

Employers are increasingly recognising the benefits of mindfulness for staff wellbeing and productivity. Many organisations now offer regular sessions or workshops as part of their mental health programmes, giving employees the tools to manage stress, improve concentration, and build stronger working relationships.

Within healthcare

Medical professionals are recommending mindfulness-based approaches for a range of conditions, from managing stress and anxiety to supporting recovery from recurrent depression. Programmes like Mindfulness-Based Cognitive Therapy (MBCT) are endorsed by the National Institute for Clinical Excellence and increasingly offered through NHS services.

In the community

Mindfulness is thriving in community settings such as yoga studios, therapy rooms, and local wellbeing centres. These spaces make the practice accessible to people who may not encounter it at school or work, offering group classes, courses, and drop-in sessions.

Online and On-demand

With the rise of apps, streaming classes, and virtual courses, mindfulness is now accessible anywhere. This flexibility allows people to fit practice into their schedule, making it easier than ever to build a regular habit.

Mindfulness vs Meditation

Although the terms are often used interchangeably, mindfulness and meditation are not exactly the same thing. Mindfulness is the skill of paying deliberate attention to the present moment, whether you’re eating, walking, or simply breathing, without judgement. It can be practised at any time, during any activity.

Meditation, on the other hand, is a structured practice that often uses techniques such as focusing on the breath, repeating a mantra, or visualisation to help cultivate mindfulness (as well as other states of awareness or relaxation). In other words, meditation is one of the most common ways to develop mindfulness, but mindfulness itself can be woven into everyday life.

Exploring different types of meditation

Not all meditation is the same, and people are often drawn to different styles depending on their personality, lifestyle, or goals. Some prefer silent, breath-focused sessions, while others enjoy more dynamic or guided approaches.

Here are some popular types:

Mindfulness Meditation – Often used in therapeutic settings to develop present-moment awareness and self-compassion.
Zen or Vipassana Meditation – Traditional, often silent forms that emphasise stillness, discipline, and deep awareness.
Guided Meditation – Led by a teacher or recording, making it ideal for beginners or themed practices such as stress relief or sleep.
Breathwork and Body Scans – Using the breath or systematic attention to the body to promote relaxation and emotional regulation.
Walking or Movement Meditation – Mindful movement practices like walking meditation, yoga nidra, or qigong that combine awareness with gentle physical activity.

Understanding the differences between these approaches can help you tailor your own practice, or your teaching, to meet the specific needs of your students or clients.

Becoming a meditation teacher

If you feel inspired to share the benefits of mindfulness and meditation with others, becoming a certified teacher can be a deeply rewarding path. It allows you to guide individuals and groups towards greater calm, clarity, and connection, while building a meaningful career.

There are many training routes available, both in-person and online, catering to all levels of experience. Some focus solely on meditation, while others combine mindfulness, breathwork, and complementary wellbeing practices.

When choosing a course, consider:

Accreditation and recognition – Is the qualification recognised by reputable industry bodies?
Practical experience – Does the course include live teaching practice or observation?
Ongoing support – Will you have access to mentorship or peer networks after you qualify?
Flexibility – Does the training fit around your current work or lifestyle?

Beyond training, there are other important steps to prepare for teaching professionally:

A dedicated space to practise – This could be a studio, community room, or even an online setup where you feel comfortable guiding sessions.
Liability insurance – Having a specialist meditation teacher insurance is essential for protecting yourself and your students, whether teaching in person or online.
Promoting your services – From creating a simple website or social media presence to networking with local studios, schools, or businesses, marketing will help you reach the people who need your support.

Becoming a meditation teacher is as much about developing your own practice as it is about leading others, so ongoing learning, reflection, and connection with your own teachers will help you grow in both skill and confidence.

Opportunities for teachers: A growing and flexible career

Training as a meditation teacher opens the door to a wide variety of ways to share your skills and support others. This is a profession that can adapt to your lifestyle, interests, and personal values—whether you want to work locally, travel, or teach entirely online.

Ways to share your skills

Once qualified, you could:

Lead group classes or workshops – In community centres, studios, or as part of corporate wellbeing programmes.
Offer private 1:1 sessions – Providing personalised guidance for individuals seeking deeper support.
Work with schools, charities, or workplaces – Bringing mindfulness into environments where it can have a lasting impact.
Host retreats or online programmes – Creating immersive experiences that help people deepen their practice.
Create your own digital content – Such as a YouTube channel, podcast, or app-based meditation library.

Specialising in a niche

Focusing on a particular area can help you stand out and attract the right students. For example, breathwork training is a natural complement to meditation, offering techniques that can release tension, process emotions, and support mental clarity. You might also specialise in mindfulness for children, workplace wellbeing, or meditation for stress and anxiety.

Combining services

Many teachers weave meditation into a broader offering, combining it with coaching, yoga, counselling, or holistic therapies. This can enhance the value you provide, create more varied income streams, and allow you to meet the diverse needs of your clients.

Teaching meditation is more than just a profession, it’s an opportunity to make a meaningful difference in people’s lives while creating a career that offers flexibility, personal growth, and purpose.

So, is it time to get started?

We’re living in a time where more people than ever are looking inward, seeking calm, clarity and connection. Meditation and mindfulness are playing a key role in that journey, and teachers are needed to guide the way.

If you’ve felt the benefits of mindfulness in your own life and feel inspired to share them, this could be your moment. Whether you’re starting from scratch or looking to deepen your existing practice, becoming a meditation or breathwork teacher could be a powerful next step.

Protect your practice with Meditation Teacher Insurance

As with any small business or professional service, having the right insurance is essential – and for meditation teachers, specialist cover offers the protection you need.

Protectivity’s meditation teacher insurance is designed specifically for professionals like you, whether you run group classes, offer one-to-one sessions, or integrate meditation into other wellbeing services. Our cover includes up to £5 million public liability insurance, along with professional indemnity cover. You can also choose to add personal accident cover, equipment protection, and employers’ liability if you have staff or volunteers assisting your sessions.

Our policies are flexible, with manageable payment options, so you can focus on sharing the benefits of meditation without worrying about unexpected setbacks.

Take a closer look at our mediation and mindfulness policies and see how they can support you and your business – get a quote today.

Get Meditation Teacher Insurance from Protectivity

Last updated by

Bee Ingram

15:48:05 BST • 13 August 2025

The rise of pop-up barber shops

By Bee Ingram

12 August 2025

•

11 mins read

Contributors

Bee Ingram

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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If you’re a freelance barber in the UK looking to grow your business, reach new clients, and stand out in a competitive market — you’re in the right place. The male grooming industry is thriving, with UK market value estimated at £8–9 billion and forecast to grow rapidly in the coming years (Grand View Research).

With 58% of men visiting a barber regularly — typically every 2 to 6 weeks (Modern Barber) — there’s no question that demand is strong. But in a world where customers, particularly younger audiences, expect speed, convenience, and experience, traditional setups aren’t always enough.

That’s where pop-up barber shops come in.

Flexible, eye-catching, and perfect for today’s mobile lifestyle, pop-ups are opening up new opportunities for barbers to showcase their craft, build a loyal following, and take their business directly to where the customers are — from festivals to train stations and everything in between.

Whether you’re just starting out or looking for a fresh way to grow, pop-up barbering could be the game-changing move you’ve been waiting for. Let’s explore what makes pop-ups so popular, where they work best, and how you can tap into this fast-growing trend.

What is a pop-up barber shop?

A pop-up barber shop is essentially a temporary grooming space set up in a high-footfall area for a limited time. Unlike traditional barbershops with fixed locations and long leases, pop-ups are flexible, fast-moving, and adaptable, perfect for freelance barbers who want to get out there and make an impact.

You might find pop-up barbers:

In retail units or shopping centres (think kiosks or corner booths)
At festivals, fashion shows or sporting events
Inside trendy clothing shops or co-working spaces
Operating out of custom-fitted vans or trailers
Even at train stations or airports

It’s all about bringing the barber to the people, instead of waiting for them to come to you.

Why are pop-up barber shops so popular right now?

The popularity of pop-up barbering isn’t just a passing trend – it’s a reflection of shifting customer expectations and barbering culture. Here’s why they’re hot right now:

1. Convenience

Modern clients are always on the go. They love services that fit around their lifestyle and getting a tidy trim while waiting for a train or shopping can fit in well.

2. Lower overheads

Pop-ups can save you thousands compared to renting a traditional shop. You can trial locations without long-term commitment, making it a brilliant option for barbers just starting out.

3. Brand building on the move

A well-branded pop-up can turn heads. It’s a great way to get your name out there, collect reviews, and build a loyal customer base — especially if you offer a top-tier experience.

4. Cultural cool

Pop-ups tap into the “experience economy” — where people value not just the service, but the vibe. A stylish, mobile setup says you’re modern, agile, and in the know.

Best places to set up a pop-up barber shop in the UK

When it comes to running a successful pop-up barber shop, location is everything. You want to be where the people are and more importantly, where people are waiting around, browsing, or open to an impulse service. The right spot can mean the difference between a quiet day and a fully booked one. So, what makes a great pop-up location?

High foot traffic: More people = more potential clients
A captive audience: Places where people are stuck or have time to kill are gold
Targeted demographics: Think young professionals, students, shoppers, people who care about looking sharp and value convenience

Here are some of the best types of locations to consider for your next pop-up:

Train stations

Busy railway hubs are perfect for catching people on the move – especially commuters, business travellers, or tourists who want to look tidy before reaching their destination. Many are rushing to or from work and appreciate a quick tidy-up on the go. The combination of high visibility and constant footfall makes these a lucrative spot.

Shopping centres

Shopping centres attract people who are already in the mindset to spend – and grooming fits right in. These spaces usually have long dwell times, are weatherproof (always a bonus in the UK!), and provide everything from casual shoppers to entire families, meaning a diverse and ready-to-pay audience. A sharp, well-branded setup stands out in these environments.

Markets

Whether it’s a trendy street market or a more traditional indoor one, markets are all about discovery – and a stylish barber setup can be a real crowd-puller. People go to markets for unique experiences, and a pop-up fits right into that. It’s also a great way to test out different parts of a city without committing long-term.

Universities & student unions

Students love convenience – and let’s be honest, many could do with a regular haircut. Uni campuses and student unions are buzzing hubs, especially during term time. Offering affordable trims in a social environment (think Freshers’ Week or before big nights out) can help build loyalty fast and generate word-of-mouth buzz.

Festivals & events

Festivals, car shows, beer festivals, sporting events are full of people who are out to enjoy themselves and are often happy to spend on impulse. Pop-up barbers at these events stand out, especially when offering beard tidy-ups, fades or styling. You’ve got a concentrated audience, loads of energy, and great potential for branding.

Beach towns in summer

Seaside spots like Brighton or Newquay are packed in the warmer months. Visitors are relaxed, open to new experiences, and want to look good while they’re away. Offering walk-in trims or beard line-ups by the beach? That’s the kind of holiday story people remember (and post about online).

Corporate offices or co-working spaces

White-collar professionals often struggle to fit in a trim during the working week, especially in cities. Popping up in or near offices during lunchtime or after-hours offers a super convenient service with minimal disruption to their day. Plus, employers love providing perks, so you may even strike up corporate deals.

Pop-up retail units or containers

Specialist retail parks like Boxpark or Pop Brixton are purpose-built for pop-up culture. These locations offer a built-in footfall and a crowd who are looking for unique, Instagrammable services. They also tend to be in trendy areas with a creative vibe, making them ideal for brand-conscious barbers.

Salons/Barbers

Some salons and established barbershops offer chair rental by the day or week, allowing you to operate a semi-permanent pop-up without the cost or commitment of a full lease. This is perfect if you want flexibility, are testing a new area, or want to expand your reach without opening a second location.

What you need to get started

Launching a pop-up barber shop doesn’t mean cutting corners. Here’s what you’ll need:

Portable kit: Quality clippers, chair, mirror, lighting — all lightweight and mobile.

Licences: Check with your local council for permissions to operate.

Insurance: A specialist mobile barbers’ insurance is essential financial protection for your services.

Booking system: Apps like Fresha, Booksy or even Instagram DMs can work.

Payment tools: Contactless reader – most will expect to pay by card/contactless.

Branding: A sharp name, signage, and uniform make all the difference.

Health & Safety: Hygiene is crucial – you will need a procedure and equipment as necessary.

Promotion plan: Post online in local Facebook groups, tag locations, use reels.

Pricing and costs: Plan what you’re going to charge based on your costs and reasonable local rates.

How much to charge as a mobile barber?

The truth is, there’s no one-size-fits-all answer, but there are a few key factors that can help you set your prices confidently and competitively, while still turning a solid profit.

Look at the local competition

Before anything else, take a good look at what other barbers in your area are charging, both traditional shops and mobile ones. Use Google, Instagram, and booking apps like Fresha or Booksy to scope out:

What’s the going rate for a skin fade, beard trim, or full grooming package?
Are other mobile barbers charging more for convenience?
Do they charge extra for home visits or weekend appointments?

If you’re offering something unique (like pop-up locations, creative cuts, or premium service), don’t be afraid to position yourself in the upper-middle range — especially if you back it up with branding and experience.

Consider regional variations

Pricing can vary massively depending on where you are in the UK. A fade in London might cost nearly double what it does in Cardiff and clients in some cities are used to paying more for convenience or style.

Here’s a rough guide to average starting prices for a standard men’s haircut by city:

<tablestyle=”height: 264px;” border=””2″” width=”635″>

CityTypical Mobile/Pop-Up Rate (Standard Cut)London£25 – £45+Manchester£20 – £30Birmingham£18 – £28Bristol£20 – £30Brighton£22 – £35Edinburgh£20 – £32Cardiff£18 – £25Belfast£17 – £25

Don’t forget your costs

Your pricing isn’t just about what clients will pay it also needs to cover your costs and still leave you with a profit. Make sure you factor in:

Equipment (clippers, mirror, chair, lighting)
Licensing & insurance
Transport or fuel
Rental or pitch fees (if operating from a retail unit or market)
Marketing (flyers, social media boosts)
Time — including setup, pack-down, and travel

Even if your kit is already sorted, things like blade replacements, cleaning supplies, or upgrading your gear all eat into your bottom line. Be smart: build a buffer into your prices to keep things sustainable.

Create tiered pricing

Offering tiered packages (e.g. “Quick Trim – £18”, “Full Service – £30”, “Deluxe Cut & Beard – £40”) gives clients more choice and encourages upsells. It also helps you appeal to different budgets without compromising your brand.

Tips for your pop-up success

Team up with local businesses, like cafés or gyms
Offer a launch deal or loyalty card to keep clients coming back
Set up in a way that’s Instagram-friendly – people love sharing unique experiences
Collect reviews on the spot (Google, Trustpilot or social media)
Bring a mate to help with bookings, walk-ins, or just general crowd control
Be adaptable, learn what works, adjust your timing and pricing as you go

The future of mobile barbering

The future of barbering is all about flexibility, mobility, and personality. Pop-up shops let you showcase your brand, sharpen your skills, and build real connections, without being tied down to one location.

And let’s face it: clients are loving the convenience. Whether it’s a last-minute tidy-up before a meeting or a fresh fade before hitting a festival, pop-up barbers are filling a gap that traditional shops can’t always cover.

Secure your services with Barber Insurance from Protectivity

There’s a lot to enjoy about becoming a self-employed mobile barber or running your own pop-up barber shop. It offers freedom, flexibility, and the chance to grow your brand on your own terms. But like any small business venture, there can be challenges along the way and in some cases, unexpected setbacks could end up costing you a significant amount of money.

The smartest way to protect yourself from financial risks is with specialist barber insurance or barber shop insurance.

At Protectivity we provide cover for hundreds of skilled barbers across the UK. With our affordable policies, you can safeguard your business against the loss, theft or damage of your equipment, as well as accidental damage caused while working in a client’s home or temporary venue. Mobile Barber Insurance starts from just a few pounds a month.

Take two minutes today to get a quick quote online and make sure your business is properly protected.

Get Barber Shop Insurance from Protectivity

Get Salon Insurance from Protectivity

Last updated by

Bee Ingram

08:54:52 BST • 12 August 2025

Why aromatherapy is a rising trend for holistic therapy

By Bee Ingram

7 August 2025

•

10 mins read

Contributors

Bee Ingram

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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In recent years, there’s been a noticeable shift in how people approach their wellbeing. Clients are no longer just looking for one-off treatments – they’re seeking immersive, multi-sensory experiences that support their emotional, physical, and energetic health. As a result, many holistic therapists are exploring new ways to deepen their practice and enhance their clients’ experience.

One powerful – and wonderfully aromatic – addition to the modern therapist’s toolkit is aromatherapy. Whether you’re a reflexologist, massage therapist, energy healer or yoga teacher, aromatherapy offers a natural, affordable, and effective way to complement the work you’re already doing.

So why is aromatherapy becoming so popular among therapists, and how can it benefit your clients and your business? Let’s explore.

What is Aromatherapy?

Aromatherapy is the therapeutic use of essential oils extracted from plants, flowers, roots, and herbs. These potent oils are used to support the mind, body and spirit – most commonly through inhalation, topical application or diffusion into the environment.

Each oil carries its own unique properties. For example, lavender is known for its calming effects, eucalyptus is often used to clear the airways, and sweet orange can uplift mood. When used mindfully and safely, essential oils can have a powerful effect on the nervous system, emotions, and even the immune system.

For holistic therapists, aromatherapy isn’t about replacing your existing modalities – it’s about enhancing them.

The growing popularity and demand for aromatherapy

Aromatherapy is no longer considered a niche interest. In the UK, it’s becoming an increasingly mainstream aspect of wellness culture – and client demand is rising accordingly.

With growing awareness around stress management, emotional wellbeing, and natural healing methods, more people are turning to therapies that engage the senses. Aromatherapy’s appeal lies in its ability to create a safe, soothing environment, while also offering tangible support for both mind and body.

In fact, you’ll now find essential oils used in everything from NHS palliative care units to luxury spas, yoga classes and even corporate wellness programmes. This increased exposure is translating into more clients actively seeking therapists who can offer aromatherapy as part of their treatments.

How aromatherapy enhances other therapeutic practices

One of the most exciting things about aromatherapy is how incredibly versatile it is. It can be used to elevate a wide range of therapies in both subtle and profound ways. Not only can it enrich your clients’ sensory experience, but it also adds a new dimension to your services – helping you stand out, deepen client relationships, and add value to your offerings.

Here’s how aromatherapy can integrate seamlessly with other practices, while supporting both client wellbeing and business growth:

Massage Therapy

Adding essential oils to your massage treatments doesn’t just make the experience more luxurious – it can actually increase therapeutic benefit. Oils like frankincense for grounding, chamomile for calming inflammation, or peppermint for muscle recovery can be blended into massage oils to tailor each session to your client’s needs.

Clients will often feel the difference immediately and appreciate the extra layer of care. Many are happy to pay a small supplement for aromatherapy massage, making it an easy way to enhance both the value of your treatments and your income per session.

Reflexology

Essential oils can amplify the calming and restorative effects of reflexology. A few drops diffused in the room or gently applied to the feet can help create a deeply centred and focused atmosphere. Oils such as bergamot or ylang ylang can support emotional release or aid clients in letting go of tension.

When used thoughtfully, aromatherapy can help clients enter a state of relaxation more quickly – which means your treatments may feel more effective and memorable. This can boost client satisfaction and increase repeat bookings.

Reiki and Energy Healing

Energy work is already a subtle, intuitive process – and adding scent can enhance the energetic experience. Aromatherapy helps to shift the emotional and vibrational tone of a session. Oils like sage, rose, or sandalwood can help clear, balance or uplift energy.

Many Reiki practitioners also use oils to anoint the chakras, cleanse the treatment space, or create a sense of ceremony. This sensory ritual deepens client connection and can help build a signature experience that keeps clients coming back.

Counselling or Coaching

While aromatherapy isn’t used diagnostically or to “treat” emotional issues, it can offer gentle, non-verbal support to clients in talking therapies. Scents such as lavender, neroli or mandarin can help ease anxiety, reduce overwhelm, or promote focus during sessions.

Even something as simple as a calming diffuser in your therapy room can create a more comforting environment – encouraging your clients to open up and feel safe. It’s a subtle touch that adds warmth to your space and leaves a lasting impression.

Yoga and Meditation

Aromatherapy can enhance breathwork, deepen relaxation, and encourage presence during yoga and meditation. Oils such as frankincense, lemongrass, or clary sage can help set the mood and intentions for a session.

Incorporating scent into your classes – either via room sprays, diffusers or mat spritzers – can add a sensory signature to your offerings. This small touch helps differentiate your practice from others and encourages brand recognition and loyalty.

Even just using a diffuser in your treatment room can create a nurturing sensory environment – and it doesn’t require any hands-on application.

How to incorporate aromatherapy into your practice

The beauty of aromatherapy is that it’s incredibly flexible. You don’t need to overhaul your entire practice or invest in dozens of oils to get started. In fact, most therapists begin with a few well-chosen oils and gradually build up as they gain confidence and see what resonates with their clients.

Here are a few simple, practical ways to introduce aromatherapy – each offering clear added value for your clients and extra income potential for your business:

Diffusion

Use a diffuser in your therapy room to subtly influence the mood – whether it’s calming, uplifting, or grounding. A relaxing scent can help clients shift gears before the session even begins. This sets the tone and helps your space feel more inviting and professional.

Clients will often comment on the scent, which can open conversations and build interest in aromatherapy add-ons.

Blended oils for massage or touch therapies

By creating bespoke massage blends, you can tailor treatments to clients’ physical or emotional needs. This level of personalisation makes your sessions feel more thoughtful and attentive – and many clients are willing to pay a premium for this.

Custom blends can be positioned as a luxury add-on or included in higher-priced packages, helping to increase your average session value.

Personalised take-home blends

Aftercare doesn’t have to stop at advice – you can create rollerballs, inhalers, or pillow sprays for clients to use between sessions. This keeps your practice in their daily routine, strengthens your client relationship, and creates an extra stream of revenue.

These make excellent upsells and can even be packaged as gifts or seasonal promotions.

Aromatherapy facials or hand massages

These make lovely stand-alone treatments or can be added onto longer sessions for a deeply relaxing experience. They’re especially popular with clients who want to unwind, or as taster sessions for those new to aromatherapy.

They’re also great entry-level offerings for events, markets, or wellness fairs – helping you attract new clients.

Workshops and Group Sessions

If you run yoga, meditation or wellbeing groups, aromatherapy can be a powerful enhancement. You might offer themed workshops like “Essential Oils for Stress” or “Aromatherapy for Sleep”, introducing clients to new tools they can use at home.

Workshops are an excellent way to position yourself as an expert, reach new audiences, and generate income outside of 1:1 work.

Start by choosing a few high-quality, ethically sourced essential oils and learn how they interact with the systems you support in your therapy work.

How aromatherapy can add to your profitability

Incorporating aromatherapy isn’t just good for your clients – it can also support the financial side of your practice. Here’s how:

Add-on services: Offer aromatherapy as a supplement to existing treatments.
Retail products: Sell pre-made or bespoke blends, diffusers, or gift sets.
Workshops and online sessions: Teach clients how to use oils at home.
Packages and memberships: Create signature treatments that include aromatherapy for added value.
Differentiate your offering: Stand out in a crowded market by offering a multi-sensory, personalised experience.

Many therapists find that aromatherapy brings a new level of professionalism and care to their work, which can justify a higher price point and foster deeper client loyalty.

Training in Aromatherapy

If you’d like to integrate aromatherapy more formally into your practice, it’s important to choose the right training. Here are a few things to consider:

Accredited Courses

Look for courses accredited by bodies like the International Federation of Aromatherapists (IFA), International Federation of Professional Aromatherapists (IFPA) or the Complementary and Natural Healthcare Council (CNHC).

Types of Training

Introductory workshops: Great for personal use or light integration.
CPD-approved courses: For therapists looking to expand their toolkit.
Full diplomas: For those wanting to practise aromatherapy as a standalone therapy.

Make sure your training is an approved provider and allows you to use oils professionally, as this could affect your insurance. Plus, you should always check the scope of practice if you’re combining it with touch-based therapies.

The FHT and CThA websites often list approved UK aromatherapy courses.

So, is aromatherapy the next step for your practice?

If you’re a holistic therapist looking to deepen your impact, broaden your toolkit, and enrich your client experience, aromatherapy offers a beautiful, accessible path forward. It’s rooted in ancient wisdom, backed by modern science, and full of possibilities – both for your clients’ wellbeing and your business growth.

Start small. Choose a few oils. Experiment with a diffuser or massage blend. You might be surprised how quickly both you and your clients fall in love with the power of scent.

Protect your practice with Aromatherapy Insurance from Protectivity

As with every type of small business, having specialist therapist insurance is essential – and for aromatherapists, specialist cover tailored to your profession can offer peace of mind and protection.

Protectivity’s aromatherapy insurance is designed specifically for professionals like you, whether you offer aromatherapy as a standalone therapy or integrate it into other treatments. Our cover includes up to £5 million public liability insurance, along with professional indemnity and you can add personal accident cover, equipment protection, and employers’ liability if you have others working with you.

Our policies are flexible, with manageable payment options, so you can focus on growing your aromatherapy practice with confidence. Take a closer look at our holistic therapy polices and see how it can support you and your business today.

Get Aromatherapy Insurance from Protectivity

Last updated by

Bee Ingram

09:33:49 BST • 2 September 2025

How much can you earn running an ice cream van?

By Bee Ingram

6 August 2025

•

8 mins read

Contributors

Bee Ingram

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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Thinking about running an ice cream van? You might be wondering: Is it worth it? Can I actually make a decent living scooping 99s? Getting an ice-cream van up and running is fairly straightforward but to make money it depends on when, where, and how you operate, let’s look at how to make it work.

If you’ve been paying attention to the weather this year, you’ll know we’ve been experiencing one of the warmest UK summers on record. With the sun blazing and parks packed, ice cream vans across the country have seen sales absolutely surge. There’s never been a better time to get the scoop on what this business can really earn.

Ice cream vans have been a beloved part of British culture for over a century. Introduced by Italian immigrants in the early 1900s, they became icons of the 1960s high street, with their cheerful chimes and soft-serve cones. Though they dipped in popularity during the 2000s, a combination of nostalgia, foodie culture, and warmer summers has brought them roaring back.

In this guide, we’ll dig into the earnings potential of an ice cream van in the UK, exploring daily takings, seasonal highs and lows, best and worst spots, regional differences, and even a touch of history.

Why start an ice cream van business?

The Perks:

Low startup costs compared to shops or cafes
Flexibility to choose your hours, locations, and events
High profit margins on core products
Seasonal surges during spring and summer
Brilliant for social and family-oriented entrepreneurs

The Challenges:

Seasonal demand and weather dependency
You need to get the right licences and permissions
Van and equipment need regular upkeep
Competition for pitches in busy spots

How much does it cost to start an ice cream van business?

Startup Costs (Approximate ranges)

Item	Cost Range
Used ice cream van	£10,000 – £30,000
Branding & refurbishments	£1,000 – £5,000
First stock order	£500 – £1,500
Licences & permits	£300 – £1,000
Insurance	£500 – £2,000
Optional POS system	£200 – £500
Total Estimated	£12,500 – £40,000+

Ongoing Costs

Fuel and restocking
Cleaning and van maintenance
Public liability insurance or specialist catering insurance renewal
Event pitch fees or street trading licences
Storage or off-road parking (especially off-season)

How much do ice cream vans make in the UK?

Let’s cut to the chase. Here’s what a typical UK ice cream van can earn:

Daily Takings (Estimates):

Day Type		Average Takings
Quiet weekday		£100 – £300
Busy weekend		£400 – £800
Local event/festival		£500 – £1,500+
Private hire (e.g. wedding)		£300 – £1,000+

Monthly/Seasonal Income:

Summer (Apr–Sep): £4,000 – £10,000+ per month turnover
Winter (Oct–Mar): £0 – £2,000/month, unless you diversify with hot desserts or events

Profit Per Product:

Item	Sell Price	Cost Price	Profit
Mr Whippy cone	£2.50	£0.30	~£2.20
Cone with flake	£3.50	£0.50	~£3.00
Slush drink	£3.00	£0.60	~£2.40
Cold canned drink	£1.80	£0.50	~£1.30

With high margins and a fast-paced sales model, ice cream vans can rake it in quickly, especially during peak events or sunny weekends.

Seasonal fluctuations

The UK weather is famously unpredictable – and your income can swing wildly with it.

Summer Peak

Late April to early September is the prime window.
During heatwaves, sales can skyrocket by 2x or even 3x in a day.
Bank holidays and school breaks offer huge boosts.

Winter Low

From October to March, most vans go into hibernation or switch to events and hot treats.
Some diversify into churros, waffles, or hot drinks to stay afloat.

If you’re in it for the long haul, plan ahead financially to balance the off-season.

Regional differences: Where you operate matters

Not all ice cream van opportunities are created equal. Location plays a massive role in how much you can earn.

Coastal Areas

Tourist towns around popular beaches and attractions are goldmines in summer.
High footfall and holidaymakers = big money days.

Parks & Green Spaces

Popular in cities and suburbs; ideal for weekends and school holidays.
Getting permission or a regular pitch is key.

City Centres

Can be a mixed bag – great foot traffic, but expensive permits and high competition.

Residential streets

Slower paced, but steady income after school and on warm evenings.

Best and worst spots to sell ice cream

Top Spots

Beaches and promenades
Local parks on sunny weekends
Music festivals, fairs, and car boot sales
School events, weddings, and birthday parties
Sports matches and local clubs

Worst Spots

Isolated lay-bys (unless it’s a truck stop)
Areas with strict council trading laws and no public footfall
Locations too close to supermarkets or ice cream shops
Overly saturated pitches with multiple vans

Licences & legal bits

Starting a van isn’t just about scooping ice cream – there’s a bit of paperwork and regulation to get sorted first. These legal requirements are essential not just for compliance, but also for building trust with customers and protecting your business.

Here’s what you’ll need:

Street trading licence

This is issued by your local council and gives you permission to trade in public spaces. Fees and application processes vary by region, and you may need to apply for specific locations or routes. Trading without it can result in fines or confiscation.

Food hygiene registration

You must register your ice cream business with your local authority at least 28 days before trading. This ensures your van complies with food safety standards. After inspection, you’ll be given a Food Hygiene Rating that must be displayed and is viewable online.

Public Liability Insurance

Having ice cream van insurance that covers public liability (as a minimum) is essential if you’re trading in public areas or attending events. It protects you in case someone is injured or suffers loss/damage due to your operations. You may also want to consider:

Equipment cover (for machines, fridges, generators)
Frozen goods insurance (in case of spoilage from power failure)

DBS checks

If you’re trading near schools or regularly interacting with children (e.g. school fairs), a DBS check may be required. It’s a background check that confirms you have no relevant criminal convictions, ensuring you’re safe to trade in sensitive areas.

Parking or storage permission

Some councils require you to store your van off the road when not in use, especially if you’re keeping it in a residential area. You may also need a dedicated parking space for overnight storage. Check with your local council for specific requirements.

Common mistakes to avoid

Skipping the research: Trading without the right permits or underestimating costs

Picking the wrong pitch: A quiet spot will eat your profits

Not adapting for winter: Many vans go unused half the year

Neglecting marketing: You’re mobile – people need to know where you are!

Poor maintenance: Equipment breakdowns during peak hours = lost income

Marketing your ice cream van

Social media: Post daily locations on Instagram and Facebook

Local press or community boards: Especially for new vans or events

Loyalty cards & deals: Encourage return visits

Branding: A quirky or nostalgic van design makes you memorable

Online booking: Set up a simple site for hire enquiries

Is it still worth it in 2025?

Absolutely – but only if you plan smart. The days of just parking outside a school and waiting for a queue are gone. The winners now are those who embrace:

Creative menus (vegan, loaded cones, waffles)
Online presence and bookings
Flexible year-round trading

The business model still works brilliantly, but it needs a modern twist.

Starting an ice cream van business in the UK can be a brilliant way to earn a living while doing something that can bring a sense of joy, excitement and nostalgia to your customers. With relatively low overheads and the right pitch, you could be raking in thousands a month over summer. Just remember to plan for the quiet months, keep your van in top nick, and always serve with a smile.

Get mobile Caterers’ Insurance from Protectivity

One of the best things about launching a mobile ice-cream van is the low upfront cost and the freedom to operate from different locations. It’s a relatively low-risk way to start your own venture, with plenty of room to grow at your own pace.

But even with a lean setup, unexpected problems can crop up. That’s why having the right insurance is essential. While you focus on serving ice-creams and building customer relationships, Protectivity can help protect your ice-cream van services from costly setbacks.

Our catering insurance includes core cover like public and product liability—ideal for protecting you if someone is injured or becomes ill as a result of your service. If you employ staff, employers’ liability can be added too. You can also choose extra protection for your equipment, stock, and frozen goods in case of damage, theft or refrigeration failure. If you operate from a trailer, cover is available for that too, along with optional protection for any business cash you carry or store.

With flexible options tailored to what you actually need, it’s a smart step towards running your business with confidence.

Get a quote today and stay focused on what you do best.

Get Caterers Insurance from Protectivity

Last updated by

Bee Ingram

08:24:11 BST • 7 October 2025

Do small businesses have a digital skills gap?

By Bee Ingram

30 July 2025

•

7 mins read

Contributors

Bee Ingram

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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In a world where technology evolves at lightning speed, many small businesses are left wondering: Are we falling behind? According to Startups UK, 82% of small businesses feel under pressure to adopt new technologies. Yet many continue to rely on outsourced IT support and freelance tech expertise, which is often limited by both budget and the scope of services provided.

The digital skills gap – the disconnect between what businesses need and what they currently know or can do, is growing. For small businesses, keeping up with tech innovation is no longer just a ‘nice to have’. It’s becoming essential for staying competitive and future-proof.

So, what’s the current state of play — and how can small businesses close the gap? Let’s take a closer look.

Are small businesses keeping up with tech innovations?

Often this will depend on the nature of the business and how much digital assistance is required to ensure it runs at the best capacity.

While many large companies have entire departments dedicated to digital transformation, small businesses often work with limited time, budget, and resources. That doesn’t mean they’re not adopting new tools – far from it – but they’re often doing so reactively rather than strategically.

Cloud software, social media, online payment platforms, and digital marketing tools are widely used among SMEs. But when it comes to more advanced technologies like artificial intelligence, automation, or data analytics, adoption tends to lag behind, yet this won’t be due to a lack of interest.

Many small business owners simply don’t have the time to explore every new tech trend, or the knowledge to assess what’s worth investing in. The result? A cautious approach that can inadvertently leave them trailing their more agile or tech-savvy competitors.

Where are the digital skills gaps for small businesses?

The digital skills gap is not just about coding or mastering the latest software. It spans several areas that affect everyday operations, growth, and competitiveness:

1. Digital marketing

Understanding how to reach customers online through SEO, email campaigns, social media, or paid ads is vital. But many small business owners either outsource this entirely or struggle to keep up with the changing algorithms and best practices.

2. Cybersecurity awareness

It’s a common misconception that cyber criminals only target big companies. In reality, small businesses are often more vulnerable due to weaker security systems and a lack of employee training on things like phishing or password hygiene.

3. Data literacy

From interpreting sales trends to using customer relationship management (CRM) tools, the ability to work with data can unlock valuable insights. Yet many small teams still rely on spreadsheets and manual processes.

4. Tech tools for productivity

Project management platforms, scheduling software, and team collaboration tools (like Trello, Slack, or Microsoft Teams) can dramatically improve efficiency. However, adoption is inconsistent, often depending on individual employees’ comfort with tech.

5. AI and automation

While not essential for every business, basic familiarity with automation tools (like scheduling social media posts or auto-generating invoices) can save time and reduce admin. Many small businesses aren’t yet tapping into these simple gains.

How tech savvy should a small business be?

There’s also the misconception that all technology needs to be adopted. Small businesses often have unique operations and can be overwhelmed by the extent of options out there to opt into and may only have a need for specific tools.

The goal isn’t to become the next Silicon Valley startup. But a basic level of digital fluency is increasingly non-negotiable.

Being tech-savvy doesn’t mean knowing how to code or staying glued to the latest gadget blogs. It means understanding which digital tools can help your business run better – and being willing to learn how to use them effectively.

Importantly, it’s also about mindset. A tech-positive, adaptable approach makes it easier to stay resilient when change inevitably comes – whether that’s new consumer behaviours, economic shifts, or even a global pandemic.

How small businesses can stay up to date with digital workplace practices?

Bridging the digital skills gap doesn’t have to be overwhelming. Small businesses can make meaningful progress by taking manageable steps and embracing simple changes. Even modest digital upgrades now can help ease the transition as technology continues to evolve.

Here are some practical ways to stay up-to-date:

Invest in upskilling

There are countless online resources – many of them free – that offer bite-sized, accessible training. Think Google Digital Garage, HubSpot Academy, or LinkedIn Learning. Even dedicating an hour a week can make a difference.

Tap into local support

Check whether your local business groups, chambers of commerce or councils run digital training sessions or workshops. Many areas have digital champions or mentors offering free advice.

Hire for digital confidence

When bringing on new staff or freelancers, consider their comfort with tech as part of the hiring process. A digitally minded employee can bring fresh ideas and lighten the load.

Start small

You don’t need to transform overnight. Choose one area – like improving your website, automating appointment bookings, or learning how to use a social media scheduler – and build from there.

Subscribe to relevant newsletters and podcasts

Regularly reading industry newsletters or listening to small business tech podcasts can keep you informed without overwhelming your time. Look for sources that break down complex topics in plain English – such as Tech Nation, Startups.co.uk, or Digital Boost.

Follow industry influencers and LinkedIn voices

Many tech-savvy entrepreneurs and digital experts share valuable advice on platforms like LinkedIn, YouTube, or TikTok. Following the right people can keep you in the loop on trends and free resources.

Make use of available training

Most reputable software providers offer tutorials, support forums, or onboarding webinars. Don’t ignore these – they’re often underused but packed with helpful content to get you up to speed quickly.

Partner with digital agencies or consultants (When needed)

If you’re short on time or skills, hiring a freelancer or agency for specific digital needs – like improving your website or setting up analytics – can be a smart investment without needing to hire full-time staff.

The risks of falling behind

The digital world doesn’t stand still. Businesses that don’t keep up risk more than just inefficiency – they risk becoming invisible to customers, missing out on growth, or losing talented employees who expect a more modern working environment.

On the other hand, those that embrace even small tech improvements often find they can punch well above their weight – reaching wider audiences, streamlining their processes, and building a stronger foundation for the future.

Technology can feel intimidating, especially when you’re already juggling the day-to-day challenges of running a small business. But closing the digital skills gap doesn’t mean knowing everything – it means being open to learning and making smart, simple changes.

Every small step matters. Whether it’s signing up for a short course, trialling a new tool, or just asking your team what could be done better digitally – the key is to start.

Get small businesses insurance from Protectivity

Digital innovation is reshaping the workplace at an unstoppable pace. For small businesses, staying ahead means thinking proactively about how to adapt, plus securing your future capabilities starts with preparation. One key step is making sure you have the right business insurance in place.

Whether you’re looking for pet care business insurance, decorators insurance, catering insurance, crafters insurance, or another small business, explore the full list of small business policies we provide today!

Get Small Business Insurance from Protectivity

Get small business insurance from Protectivity

Last updated by

Bee Ingram

10:08:29 BST • 29 July 2025

Careers in the creative industry

Table of contents

Table of contents

Table of contents

Contributors

What is the creative industry

Essential skills for success in the creative industry

Spotlight on popular creative careers

Interior designers

Web designers

Photographers

Videographers

Copywriters

Creative agency roles (advertising & marketing)

The best paying creative careers

Employment vs Freelancing

Employment benefits

Employment drawbacks

Freelance benefits

Freelance drawbacks

How to break into the industry

Trends shaping the industry

Common FAQs about creative careers

Protect your creative enterprise with Creatives Insurance from Protectivity

Get Creatives Insurance from Protectivity

Types of catering businesses to start in Autumn

Table of contents

Table of contents

Table of contents

Contributors

Why autumn is the perfect time to start a catering business

Types of catering businesses to start in autumn

Corporate catering

Mobile catering and food trucks

Holiday party catering

Event catering

Specialised catering (dietary needs)

Dessert and beverage catering

How to start a catering business in autumn

Marketing tips for autumn catering

Equipment and operational advice

Seasonal trends to watch

Flavours

Presentation

Sustainability

Health-conscious options

Autumn catering startup checklist

Get Catering Insurance from Protectivity

Get Catering Insurance from Protectivity

How to become a freelance photographer

Table of contents

Table of contents

Table of contents

Contributors

The path to becoming a freelance photographer

Step 1: Master the basics.

Step 2: Build a portfolio.

Step 3: Establish yourself as a business.

Step 4: Market yourself.

Step 5: Keep learning.

Skills you need to become a freelance photographer

Technical skills

Creative skills

Business skills

People skills

Working as a freelance photographer in the UK

Types of freelance photographers

Average photographer salary in the UK

How much does a freelance photographer make?

Factors that affect earnings

Employed vs Freelance: comparing event photographer salaries

Protect your photography business with Photographer Insurance from Protectivity

Get Photographers Insurance from Protectivity

Why your small business needs a niche

Table of contents

Table of contents

Table of contents

Contributors

What is a niche?

The psychology of a niche