Author: Bee Ingram

12:58:37 GMT • 26 March 2025

How tradesman can boost business in Winter

10 December 2024

•

9 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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Winter can be a challenging season for tradesmen. With shorter days and unpredictable weather, many jobs become harder to schedule and complete. Outdoor projects are often put on hold due to rain, frost, or snow, and the festive season means many homeowners are focusing on Christmas shopping and celebrations rather than home improvements. After the festive season, budgets tend to tighten as people recover from the financial strain of the festivities, leaving less room for big-ticket renovations or upgrades.

It’s easy to see why some tradesmen might view winter as a time to slow down and wait for spring. However, it doesn’t have to be this way. While the colder months present their own set of challenges, they also bring unique opportunities to diversify your services, connect with new clients, and establish your business as a go-to option in your community. Winter is a time when people are particularly aware of the need to keep their homes warm, safe, and functional – and that’s where you come in.

By offering the right services, being prepared for the season’s demands, and marketing your business creatively, you can not only survive the winter but thrive in it. Whether it’s providing essential maintenance, responding to emergencies, or helping clients improve their homes for the long term, there’s no shortage of ways to stay busy. With a bit of smart planning and a proactive approach, you can turn winter into an opportunity to grow your trade and strengthen your customer base.

Challenges tradesmen face in Winter

Winter brings its fair share of headaches for tradespeople. There are fewer daylight hours to get jobs done, outdoor projects often get delayed due to rain, snow, or freezing conditions, and homeowners are more likely to focus on festive prep than home improvement. But here’s the thing: while these challenges are real, they also open the door to some unique opportunities.

Services in high demand during Winter

Winter isn’t just a time for tradesmen to hunker down and wait for spring – in fact, it’s when many homeowners notice problems that simply can’t wait. From urgent fixes to preventative measures, there’s a wealth of services that are in high demand during the colder months.

Heating and Plumbing

Nothing gets people calling a tradesman faster than a broken boiler or freezing pipes. Winter is prime time for heating and plumbing work, with boiler maintenance, radiator bleeding, and pipe insulation often taking centre stage. Offering emergency call-outs for boiler breakdowns or burst pipes can make your business invaluable during this time.

Roof Repairs and Gutter Cleaning

The combination of heavy rain, snow, and ice can wreak havoc on roofs and gutters. Leaks, sagging gutters, and ice dams can quickly become major headaches for homeowners. By offering inspections and repair services, you can help clients avoid costly damage. Clearing gutters of debris is a relatively simple job but one that many homeowners are happy to outsource when the weather’s bitter.

Insulation and Draught Proofing

With the rising cost of energy bills, winter sees a surge in demand for insulation and draught-proofing services. Helping homeowners keep their homes warm and energy-efficient – whether by upgrading loft insulation, sealing draughty windows, or installing thermal curtains – not only addresses their immediate concerns but positions you as someone who can save them money in the long run.

Emergency Call-Outs

Emergencies don’t wait for better weather. Whether it’s a burst pipe, an electrical fault, or storm damage, being ready to tackle urgent repairs can be a lucrative niche. Marketing yourself as someone who’s reliable and available for winter emergencies can help you stand out from competitors.

Snow and Ice Management

While not a service every tradesman offers, in areas prone to heavy snow or frost, driveway clearing and salting can be a steady source of work. Many elderly or time-poor homeowners are willing to pay for this service, especially if it helps them avoid the risk of slips and falls.

Indoor Renovations

When the outdoors becomes less appealing, homeowners often turn their attention to interior improvements. Painting, decorating, tiling, and small carpentry jobs like installing shelves or fixing skirting boards are perfect winter tasks. These projects keep you indoors, away from the worst of the weather, and appeal to clients keen to spruce up their homes during the colder months.

By focusing on these high-demand services, you can not only keep your calendar full during the winter but also build a reputation as the go-to tradesman for all things winter-related. Being proactive in offering these services to your clients can make a real difference in ensuring that winter is a season of growth, not struggle.

Managing Winter weather

Bad weather can cause chaos, but a little preparation can go a long way:

Keep an Eye on the Forecast: Plan your outdoor jobs around clear days and stay ahead of unexpected snow or storms.
Invest in Good Gear: Waterproof clothing, sturdy boots, and weatherproof tool storage can make all the difference.
Temporary Workspaces: Consider using pop-up shelters or tarpaulins to keep outdoor projects moving.
Have a Backup Plan: Be upfront with clients about potential delays and build extra time into your schedule for unexpected setbacks.

Plan smart to stay ahead

A bit of forward thinking can keep your winter work calendar full:

Start Early: Reach out to your clients in autumn and let them know about your winter services. People are more likely to book if they’re not in a panic.
Be Flexible: Allow some wiggle room in your schedule to account for weather delays or last-minute emergencies.
Stay in Touch: Regularly check in with past clients to see if they need any maintenance or upgrades.
Prioritise Wisely: Focus on smaller, indoor jobs or emergency repairs when outdoor work isn’t possible.

How insurance can protect your profits

When the unexpected happens, insurance can be a real lifesaver. Here’s what to look out for:

Public Liability Insurance: Covers you in case you accidentally damage a client’s property or someone gets injured on the job.
Tool Insurance: Protect your gear from theft or damage, especially if you’re working outside or storing tools in a van.
Income Protection: If illness or injury keeps you off the job, this can help cover your lost earnings.
Weather Insurance: Some policies can help cover losses caused by delays or cancellations due to severe weather.
Legal Support: Insurance often includes legal advice if disputes crop up during winter projects.

Marketing tips to attract Winter clients

Getting your name out there is key to filling your calendar:

Seasonal Offers: Try discounts on winter services or bundle deals for related jobs.
Social Media Posts: Share before-and-after photos, winter tips, or even quick DIY advice to keep your audience engaged.
Advertise Locally: Think community boards, local Facebook groups, or even a small ad in your neighbourhood newsletter.
Ask for Reviews: Happy customers are often happy to leave a glowing review – and those reviews are gold when it comes to attracting new clients.

Upskill and diversify your services

Winter is a great time to invest in yourself and your business:

Get Certified: Training in things like energy efficiency or advanced heating systems can make you more appealing to winter clients.
Try New Services: Snow removal, draught proofing, or handyman tasks can fill the gaps in your schedule.
Build Connections: Partner up with other tradespeople to refer work to each other or collaborate on larger projects.

Don’t forget existing customers

Your past clients can be your biggest winter asset:

Loyalty Schemes: Offer a discount or priority booking to returning customers.
Send Newsletters: Share seasonal tips and remind them about your winter services.
Follow-Up Calls: Check in with previous clients – they might need maintenance or upgrades they haven’t thought of yet.

Stay Visible

Make sure people can find you when they need you:

Update Your Website: Highlight your winter services and make it easy for people to contact you.
Optimise Your Google Listing: Add seasonal keywords like “boiler repairs near me” or “winter home maintenance UK.”
Boost Your SEO: Write blog posts or FAQs on winter-related topics to improve your search rankings.

Winter doesn’t have to mean a slowdown for tradesmen. With the right services, smart planning, and a bit of savvy marketing, you can turn the colder months into a thriving season for your business. So, dust off your gear, get your van winter-ready, and start reaching out to your clients – you’ve got this!

What’s your go-to strategy for keeping busy in winter? Let us know in the comments or share your own tips with fellow tradespeople!

Get Tradesman Insurance from Protectivity

Even with years of experience and a meticulous approach to following procedures, unforeseen issues can arise. Equipment can fail, accidents can happen, and even small mistakes can lead to costly consequences. That’s why it’s essential to protect yourself, your business, and your income by being properly insured. By safeguarding your profits with tailored insurance cover, you can work with confidence, knowing that your business is protected from potential financial losses caused by incidents outside of your control.

At Protectivity, we provide affordable tradesman insurance to cover specialist incidents commonly faced by trades. Our policies include public liability up to £5 million as standard; you then have the option to add Contractor Works cover, Plant and Tools cover, financial loss and employee tools (only if you’ve included the other benefits). That way, when unforeseen circumstances occur, you can ensure you’re protected from unexpected costs. You can also insure your tools from as little as £8.98 a month with our new tools insurance offering.

Take two minutes today to take a closer look at our trades policies.

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13:00:26 GMT • 26 March 2025

How to become a plasterer

13 November 2024

•

8 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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If you’re thinking about a career as a plasterer, you’re in the right place. Plastering is a highly skilled trade, and there’s always demand for good plasterers, both in residential homes and on large commercial projects.

You may be wondering how to get start or what you next steps are to become a plaster. What are the best qualifications to do? How much can you earn as a plasterer or whether you should work for a company or go your own way, self-employed?

We’ve summarised everything you need to know about becoming a plasterer here—from the qualifications you’ll need to the kind of work you can expect and how much you might earn.

What plastering qualifications do I need?

You don’t need a university degree to become a plasterer, but you do need the right skills and training to succeed in this physically demanding and detail-oriented job. Luckily, there are a variety of routes to get started.

Formal Qualifications

Most people begin their journey by gaining a Level 1 or Level 2 Diploma in Plastering. These are entry-level qualifications designed to teach you the basics of the trade, including how to prepare surfaces and apply plaster. You can usually find these courses at local colleges or training centres.

Plastering Apprenticeships

Another popular route is to do an apprenticeship. This combines practical, on-the-job training with classroom learning, allowing you to earn while you learn. Apprenticeships are great because you gain real-world experience working alongside qualified plasterers, and this can make it easier to find a job later on.

NVQs in Plastering

For career progression, you’ll want to consider working towards NVQ Levels 2 and 3 in Plastering. These qualifications assess your skills on-site and prove your competence as a plasterer. Many employers, especially in the commercial sector, will look for candidates with an NVQ.

How long does it take to be a fully qualified plasterer?

The time it takes to become a fully qualified plasterer depends on the path you choose and how much time you dedicate to your studies and work experience.

Apprenticeships

These typically, last 2-3 years. During this time, you’ll be working with a plastering company while also attending classes.

Fast-track Courses

For those who want to switch careers or get up to speed quickly, there are fast-track courses available, some of which can get you qualified in as little as 6-12 months. However, you might still need additional on-site experience before you’re fully proficient.

In general, it can take anywhere from 2 to 4 years to become fully qualified, but you’ll continue learning and improving your skills throughout your career.

Do you need an NVQ to be a plasterer?

Strictly speaking, you don’t need an NVQ to start working as a plasterer, especially if you’re doing small-scale jobs or working in a domestic setting. However, for larger commercial projects and construction sites, having an NVQ (usually at Level 2 or higher) is often a requirement.

An NVQ not only proves that you have the necessary skills, but it also opens doors to higher-paying jobs and more opportunities. Additionally, most construction sites will require you to have a CSCS card (Construction Skills Certification Scheme), which may necessitate having an NVQ qualification.

Do plasterers make good money?

This is one of the most common questions for anyone considering a career in the trades. The short answer is yes, plasterers can make good money, especially once they are experienced and have built a solid reputation.

Average Earnings for a plasterer

The average salary for a plasterer in the UK is around £25,000 to £35,000 per year. However, this can vary depending on your experience, location, and whether you work for a company or are self-employed.

Self-Employed vs. Employed

Employed plasterers tend to have more stability, with regular work and benefits like holiday pay, but their earnings may be slightly lower compared to self-employed plasterers.

Self-employed plasterers have the potential to earn more, with top professionals making £40,000 to £50,000 or more per year. However, self-employment comes with its own challenges, like finding clients, managing finances, and handling paperwork.

What work can I get as a plasterer?

Employed vs. Self-Employed

As a plasterer, you have the option to either work for a construction or plastering company or to become self-employed.

Employed Plasterers: Working for a company means you’ll have the security of regular work and a steady income. Many large companies offer apprenticeships and training, making this a good option for beginners.

Self-Employed Plasterers: If you prefer being your own boss and have the skills to manage your own business, going self-employed can be rewarding. You’ll have the freedom to choose your clients and projects, but you’ll need to handle the marketing, accounting, and customer service side of things.

Domestic vs. Commercial Work

Domestic plastering involves working on homes, typically carrying out tasks like skimming walls, repairing cracks, and rendering external walls. Domestic work can be very varied, with jobs ranging from new builds to renovations.

Commercial plastering involves larger-scale projects, such as working on office buildings, schools, or retail spaces. Commercial jobs may require more specialist skills, but they also tend to pay more.

What Are the Most Common Jobs Requested for Plasterers?

Plasterers are called in to work on a variety of different tasks, and the type of work you’ll do will depend on the clients you serve.

Skimming and rendering

These are some of the most common requests for plasterers. Skimming involves applying a thin coat of plaster over a surface to create a smooth finish, while rendering is the process of applying plaster to exterior walls.

Dry lining

Dry lining (also known as plaster boarding) is another popular job for modern construction projects. This involves fixing plasterboard to interior walls and ceilings to create a smooth surface for decorating.

Plaster repairs and maintenance

Whether it’s repairing damaged walls or patching up cracks and holes, plaster repairs are regularly requested by homeowners and commercial property managers alike.

Decorative plastering

For those who enjoy intricate, detailed work, there’s the option to specialise in decorative plastering, creating ornate features like ceiling roses, cornices, and mouldings. This can be particularly rewarding if you’re working on heritage buildings or high-end renovations.

Resources to become a plasterer

There are plenty of resources available to help you get started and continue developing your skills as a plasterer:

Training Providers: Look for local colleges or trade schools offering Level 1 and 2 Diplomas in Plastering.
Apprenticeships: Sites like Find an Apprenticeship and the National Apprenticeship Service have plenty of plastering apprenticeship opportunities across the UK
Online Courses: While practical skills are key, you can supplement your learning with online resources. Websites like City & Guilds and CITB offer valuable information.
Books and Tutorials: If you prefer to study on your own, there are many books and online tutorials available that explain plastering techniques.
Trade Associations: Joining organisations like the Federation of Master Builders or the British Gypsum Certified Plasterer Scheme can help boost your credibility and give you access to industry news and events.

Is a career in plastering right for you?

Becoming a plasterer can be a fulfilling and lucrative career, especially if you enjoy hands-on work and have a keen eye for detail. With the right qualifications, experience, and a good work ethic, you can build a successful career in this essential trade. Whether you choose to work for a company or go self-employed, the opportunities are endless.

If you’re ready to get started, why not explore training options or look for an apprenticeship near you? With the growing demand for skilled tradespeople in the UK, now is a great time to pursue a career in plastering!

Get Plastering Insurance from Protectivity

If you’re working for an employer, then you’ll normally be covered by whatever insurance provision they have in place. But if you’re working on a self-employed basis or running your own plastering business where you’re employing other people, then having your own cover in place is a must. If something goes wrong, the financial implications can be severe, which is why having the correct insurance is essential.

At Protectivity, we specialise in providing plasterers insurance to trades people just like you. Our cover includes up to £5 million of public liability cover with the option to add employers’ liability if you hire other people, Contractors Works cover, Plant & Tools cover and more. You can also get tools insurance to help replace any stolen or damaged tools should you need to.

Find out more about our affordable policies, excellent claims handling, and monthly payment options when you request a quote today.

*All rates listed are approximate, so it is suggested you do your research and consider what is most applicable to your own situation before setting prices.

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13:41:41 GMT • 26 March 2025

London Christmas events calendar 2024

6 November 2024

•

9 mins read

Contributors

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For Christmas events, London is the best place to be. The city transforms, with winter wonderland pop-ups, Christmas markets and the air buzzing with festive energy. Whether you’re planning a holiday trip or looking for inspiration for your own Christmas events, London’s Christmas calendar is packed with enchanting activities, from iconic displays to secret pop-up experiences.

So, before you wander around the city this Christmas, we’ll walk you through the best Christmas events in London for 2024, including light switch-ons, secret festive shows, and even free events. Let’s jump into Christmas in the capital!

Famous Christmas events in London

London does Christmas in style, with some of the most famous festive attractions in the world. These are the landmarks that truly shine during the holiday season:

Winter Wonderland at Hyde Park

21^st Nov 2024 – 5^th Jan 2025

This is arguably the crown jewel of London’s Christmas attractions. Running from mid-November to early January, Winter Wonderland is the perfect family day out, complete with carnival rides, ice skating, and endless Christmas market stalls. For event organisers, this massive attraction is a source of inspiration on how to create large-scale festive experiences that appeal to a wide audience.

Christmas at Kew Gardens

13^th Nov 2024 – 5^th Jan 2025

If you’re looking for something a bit more serene, the annual Christmas at Kew Gardens event is must-see. Picture this: winding pathways lit by glowing installations, a tunnel of lights, and festive food stalls to warm you up. Kew Gardens offers a more intimate, magical experience, ideal for those wanting a quieter, yet equally festive evening.

Best Christmas markets in London

There’s nothing like wandering through a Christmas market with a mulled wine in hand, discovering one-of-a-kind gifts. Here are London’s best Christmas markets for 2024:

Southbank Centre Winter Market

1^st Nov – 26^th Dec 2024

Located along the Thames, the Southbank Winter market offers a vibrant mix of craft stalls, gourmet street food, and festive bars. The riverside setting, combined with the market’s cosy chalets, makes it an atmospheric festive experience. It’s an excellent example of how to combine location and event design to create a memorable seasonal event.

Leicester Square Christmas Market

6^th Nov 2024 – 5^th Jan 2025

Right in the heart of the West End, Leicester Square’s market is small but full of charm. Expect traditional wooden stalls selling handmade crafts and gifts, alongside festive food and drink. There’s also a pop-up cabaret tent hosting Christmas shows, which could inspire organisers to add performance elements to their own markets.

Top Christmas pantomimes in London

It wouldn’t be a British Christmas without a good old-fashioned pantomime! These festive theatre shows are perfect for families, full of slapstick comedy, colourful costumes, and audience participation. If you’re looking for a fun, light-hearted Christmas show, these are some of the best Christmas pantomimes to see.

Robin Hood at the London Palladium

7^th Dec 2024 – 12^th Jan 2025

The London Palladium is famous for hosting one of the most extravagant pantomimes. Expect celebrity appearances, dazzling sets, and all the classic pantomime humour. It’s a perfect example of how to combine entertainment with festive spirit.

Dick Whittington at Hackney Empire

23^rd Nov 2024 – 5^th Jan 2025

Hackney Empire’s pantomime is a beloved annual tradition, known for its high energy and community feel. This year’s performance of Dick Whittington promises magical moments and plenty of laughs for all ages.

Beauty and the Beast at Richmond Theatre

7^th Dec 2024 – 5^th Jan 2025

For a family-friendly panto, Beauty and the Beast at Richmond Theatre is a surefire hit. It features all the classic elements of a pantomime, with plenty of singing, dancing, and the obligatory ‘he’s behind you!’ moments.

Pantomimes offer a great example of how to engage an audience interactively, so whether you’re organising a family event or a Christmas party, consider adding these light-hearted entertainment elements.

Secret Christmas events to look out for

If you’re looking for something a bit off the beaten track, London has plenty of hidden gems to discover. Secret Christmas events are often more intimate and exclusive, making them perfect for those seeking unique experiences.

Pop-up Winter Rooftop Bars

Keep an eye out for pop-up rooftop bars like Queen of Hoxton. These venues transform into winter wonderlands with heated igloos, fire pits, and festive cocktails. For event organisers, the combination of location and atmosphere shows how important setting the scene can be for a memorable Christmas event.

Secret Cinema Christmas Edition

For something truly immersive, Secret Cinema offers a one-of-a-kind Christmas edition. You can watch a classic Christmas movie in a setting that replicates the film’s atmosphere, with actors and interactive experiences to bring the story to life.

Christmas light switch-ons in London 2024

No London Christmas is complete without the famous light displays. The switch-on events are a highlight of the festive calendar, featuring celebrity guests, performances, and, of course, the stunning lights themselves.

Oxford Street

5^th Nov 2024

Carnaby Street

7^th Nov 2024

Covent Garden

12^th Nov 2024

Kew Gardens

13^th Nov 2024

Free Christmas events in London

You don’t have to spend a fortune to enjoy Christmas in London. Here are some of the best free events and activities to look out for this year.

Christmas markets

Many of London’s Christmas markets are free to enter, and even if you’re not buying, wandering around with a mulled wine or hot chocolate in hand is a festive experience.

Christmas light trails

London’s famous streets like Carnaby Street and Seven Dials are known for their quirky and creative Christmas lights, which you can enjoy for free as you stroll through the city.

Christmas carol services

Many churches across London, including St. Paul’s Cathedral, host free carol services during the festive season. These events are steeped in tradition and offer a peaceful moment to reflect on the true spirit of Christmas.

Christmas parties in London

London is the ultimate destination for festive Christmas parties, offering everything from glitzy corporate events to cosy get-togethers with friends.

If you’re tasked with organising a Christmas party or simply looking for the best spots to celebrate the season, here are some of the top Christmas party venues and events in London for 2024:

Christmas Party Cruises on the Thames

For a party with a view, hosting a Christmas party on a Thames riverboat cruise adds an extra special touch. Several operators offer festive packages that include dinner, drinks, live entertainment, and a cruise past London’s iconic landmarks. Whether it’s a private hire for a corporate event or a group booking on a public cruise, this is a unique way to celebrate the season while taking in the city’s Christmas lights.

Alpine themed pop-up

Fancy a Fondue or find out what’s Raclette at Winter Pop-Ups on the South Bank or Somerset House. Try a taste of the mountains with melted cheese and more melted cheese on the menu.

The Natural History Museum’s Hintze Hall

Want to throw a party with a dinosaur? The Hintze Hall at the Natural History Museum, with its grand architecture and iconic blue whale skeleton, is an extraordinary location for a Christmas party. It offers grandeur with a touch of whimsy and is perfect for large-scale festive events. The museum’s in-house events team provides catering and entertainment options, making it easy to host a seamless event.

Bounce Christmas Party

If you’re after something a little more playful, Bounce, the ping pong bar in Farringdon and Old Street, is an ideal choice. They offer festive packages that include endless rounds of ping pong, DJs, festive cocktails, and themed party platters. It’s a casual, fun atmosphere perfect for groups who want to celebrate in a lively, interactive setting.

London offers a vast array of Christmas party options, from elegant and sophisticated venues to quirky and playful experiences. Whether you’re organising a corporate event or a social gathering, London’s party scene is brimming with inspiration and ideas to help make your Christmas celebrations truly memorable.

Other tips to know about Christmas in London

Where is the most Christmassy place in London?

Covent Garden is often regarded as the most Christmassy place in London. With its beautiful decorations, huge Christmas tree, and lively market atmosphere, it truly feels like a winter wonderland.

Is London still decorated for Christmas in January?

Yes, London’s Christmas decorations typically stay up until early January, with most displays lasting until the twelfth night (5th or 6th January). This gives you extra time to enjoy the festive lights even after New Year’s celebrations.

What is the most beautiful Christmas street in London?

Carnaby Street is known for its bold and creative Christmas light displays, offering something different each year. It’s a strong contender for the most beautiful Christmas street, with themes ranging from vibrant rainbows to whimsical designs.

London during Christmas is nothing short of magical. Whether you’re looking for world-famous attractions or hidden festive gems, the city has something for everyone.

For event organisers, London offers plenty of inspiration, from massive markets to intimate pop-ups and dazzling light displays. So, grab your coat, sip on some mulled wine, and dive into the festive fun of London’s Christmas events for 2024.

Get Event Insurance with Protectivity

For event organisers, Christmas brings a variety of events and with this a number of risks and considerations when bringing them together.

Protectivity offers a range of event insurance policies tailored to the scale and scope of your events. Our policies include public liability coverage up to £10 million, event equipment cover, and event money cover as standard.

To further safeguard your events, you can opt for additional coverage such as event cancellation insurance and employers’ liability insurance, depending on your specific needs.

For specialist Christmas events, we also offer a Christmas lights insurance policy to cover light switch-on events or festive light displays.

Learn more about our event policies and request a quote online today.

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13:43:21 GMT • 26 March 2025

What is pacing in therapy and why is it important?

30 October 2024

•

9 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

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Whether you’re a newly qualified therapist or an experienced professional looking to refine your practice, learning different techniques is key to ensuring your sessions are effective, comfortable, and beneficial for your clients.

One essential skill that plays a significant role in achieving this is pacing. You may already be familiar with the concept, but understanding how to use pacing effectively can greatly enhance your therapeutic relationships, foster trust, and promote deeper healing. So, what exactly is pacing, and why is it such an important part of therapy?

In this blog, we’ll discuss the concept of pacing, explore why it’s necessary in therapy, and discover practical ways to incorporate it into your sessions to better support your clients.

What is pacing in therapy?

Pacing in therapy refers to the process of adjusting the speed, emotional tone, and intensity of a session to match the client’s needs at any given moment. Think of it as keeping in step with your client—walking beside them rather than pulling them forward or holding them back. This technique allows you to guide the session in a way that feels manageable for the client, particularly when tackling challenging or emotionally charged topics.

Rather than pushing for quick progress, pacing is about reading your client’s cues and responding in a way that aligns with where they are emotionally and psychologically. It helps to build rapport, trust, and ultimately, a stronger therapeutic alliance.

What is pace therapy?

Pace therapy takes this concept one step further. It’s a therapeutic approach that focuses on maintaining a rhythm that’s neither too fast nor too slow for the client. While many therapeutic approaches incorporate elements of pacing, it’s especially relevant in trauma-informed therapy, where the risk of re-traumatisation is high if a client is pushed too quickly.

In pace therapy, the therapist actively monitors the client’s emotional state and adjusts their approach in real-time, ensuring the client is not overwhelmed by the therapeutic process. It’s about respecting the client’s capacity to handle the content of the session and empowering them to take ownership of their healing.

How to do pacing in therapy

So, how can you effectively pace a therapy session? Here are some practical steps:

Active Listening

This is fundamental. It’s about more than hearing the words your client is saying—it’s about noticing how they say them, their body language, and their emotional responses. Active listening helps you tune into the client’s current state, which is crucial for setting the right pace.

Mirroring

When you mirror a client’s tone, speech pattern, and energy level, you create a sense of safety. For instance, if a client is speaking softly and slowly, adopting a similar tone shows empathy and can make them feel understood.

Controlled Progress

Gradually introducing difficult topics or intense emotions rather than diving in all at once helps prevent the client from feeling overwhelmed. It’s important to allow them to take small steps towards more challenging areas of their experience.

Mindfulness

As a therapist, you should be mindful of the client’s reactions throughout the session. Be alert to signs that they may need more time to process thoughts and emotions and adjust the pace accordingly.

Adaptability

While it’s great to have a plan for your session, always be ready to shift gears if the client’s emotional state changes. If a client becomes tearful or anxious, for example, it might be time to slow down and explore what’s happening for them in that moment.

Why is pacing important in counselling?

Pacing is more than just a tool to keep sessions running smoothly—it’s a fundamental part of good therapy. Here’s why it’s so crucial:

Building a Therapeutic Alliance

Pacing helps create a space where clients feel safe and understood. When you match their emotional and conversational rhythm, they’re more likely to trust you, which is the cornerstone of effective therapy.

Avoid Overwhelming

For clients dealing with trauma, anxiety, or other intense emotional experiences, jumping into deep topics too quickly can feel overwhelming. Pacing allows for a gradual exploration of difficult emotions, helping the client to stay present without becoming distressed.

Enhancing Therapeutic Effectiveness

Therapy is most effective when clients have the time and space to reflect and integrate what’s being discussed. Pacing helps ensure that clients aren’t rushed into insights they’re not ready for, which can make the process more impactful in the long run.

Empowering the Client

Pacing empowers clients to engage with the process at their own speed. When they feel that therapy is moving at a manageable pace, they’re more likely to take ownership of their healing journey.

How to pace a therapy session

Pacing is a dynamic process. Here are some key tips on how to pace a session effectively:

Set Expectations Early

At the start of the session, gauge where your client is mentally and emotionally. Are they feeling calm, anxious, or distracted? This helps you determine the right starting pace for the conversation.

Monitor and Adjust

Throughout the session, continuously check in with how your client is reacting. Are they engaged, or are they withdrawing? If they seem disengaged or overwhelmed, it might be time to slow down.

Use silence wisely, many therapists, particularly those new to the field, feel uncomfortable with silence. However, moments of silence can be incredibly valuable, giving clients space to process what’s being discussed.

Check-in with the Client

Every now and then, ask the client if the pace of the session feels right for them. This encourages open communication and ensures you’re not pushing too hard or holding back too much.

Why is it important to pace your client?

Pacing isn’t just beneficial for the flow of the session—it’s important for the client’s emotional wellbeing. Here’s why it’s so important to pace your client:

Emotional Regulation

Clients often come into therapy feeling emotionally dysregulated. By pacing the session thoughtfully, you help them stay calm and composed, which is especially important when dealing with trauma or intense emotions.

Maintaining Engagement

A session that moves too fast can feel overwhelming, while one that moves too slowly may cause the client to disengage. Proper pacing keeps clients engaged and invested in their own therapeutic journey.

Preventing Therapist Burnout

Pacing doesn’t just benefit the client—it’s also important for you as the therapist. By maintaining a steady pace, you avoid rushing through sessions or feeling the pressure to “fix” things quickly, which can contribute to burnout.

What is pacing in psychology?

In a broader psychological context, pacing is not limited to therapy. It’s a concept used in various forms of psychological treatment, particularly when working with trauma, anxiety, and stress-related disorders. Pacing helps regulate the body’s physiological response to stress by ensuring that clients don’t become overwhelmed by the intensity of their emotions.

This is especially relevant in trauma work, where the nervous system may be on high alert. By pacing the session, you help the client’s body and mind process traumatic memories or emotions in small, manageable doses, preventing re-traumatisation.

Common challenges with pacing in therapy

Like any therapeutic technique, pacing comes with its challenges:

Rushing the Process

New therapists often feel pressure to make quick progress, but it’s important to remember that healing takes time. Avoid the temptation to rush through sessions.

Over-Pacing

On the flip side, going too slow can cause frustration or disengagement from the client. Striking the right balance is key.

Recognising Client Readiness

It can be difficult to determine when a client is ready to move at a quicker pace. This is where your active listening and observational skills come in.

Therapist Anxiety

Sometimes, your own anxieties or concerns can affect the pace. Be aware of your own emotional state and how it might influence the session.

Tips for therapists new to pacing

Self-Reflection: After each session, reflect on how you paced the conversation. Did it feel right for both you and the client? Over time, you’ll become more attuned to finding the right rhythm.

Supervision: Don’t hesitate to seek feedback from supervisors or experienced colleagues on how you’re managing pacing in your sessions.

Patience: Remember that pacing takes practice. Be patient with yourself as you develop this skill.

Mindful Transitions: Pay attention to how you transition between topics or therapeutic interventions. Smooth, well-paced transitions can make a huge difference in how the session flows.

Pacing is a significant element of therapy that can help you build trust, keep clients engaged, and support their emotional wellbeing. As a newly qualified therapist, learning to pace your sessions effectively will not only enhance your practice but also help your clients feel empowered in their journey towards healing.

Take your time to develop this skill and remember—therapy isn’t a race. It’s about walking alongside your clients, at a pace that’s comfortable for them.

Get Therapist Insurance from Protectivity

As additional support, it’s important that you have an appropriate counselling insurance policy in place, suitable for qualified therapists. This not only safeguards you from potential costly claims but also provides your clients with reassurance that you are operating a credible service.

At Protectivity our Therapist Insurance policy will provide you with Public Liability cover in the event of a client getting injured or their property damaged. As a therapist you may also need professional indemnity cover if a client pursues legal charges against you for providing negligent advice. Additionally, if you own business equipment, you can cover it against damage, loss or theft.

Our insurance for therapists starts from £3.14 a month. Find out more and request a quote online.

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13:45:07 GMT • 26 March 2025

How therapists can protect themselves from burnout

9 October 2024

•

8 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

British Association for Counselling and Psychotherapy (BACP)

As a therapist, you’re often so focused on taking care of others that you might sometimes forget to take care of yourself. It’s a bit like that classic analogy about putting on your own oxygen mask first—only here, the stakes involve emotional and mental health. Burnout is an all-too-common experience in this profession, especially when you’re constantly holding space for others’ pain and struggles.

But the good news is that burnout doesn’t have to be inevitable. By prioritising your own well-being, you can continue to provide the best care to your clients whilst also taking care of yourself.

This blog is all about sharing practical tips and insights on how therapists and counsellors in the UK, can protect themselves from burnout and thrive in your practice.

Recognising the symptoms of therapist burnout

Burnout can sneak up on you gradually, so it’s crucial to know what to look out for. Here are some common symptoms of burnout specific to our profession:

Emotional Exhaustion

This goes beyond just feeling tired. It’s that deep-seated fatigue that doesn’t go away even after a good night’s sleep. You might feel like you have nothing left to give, either emotionally or mentally.

Depersonalisation

You may start to feel disconnected from your clients or begin to view them in a detached, impersonal way. This can lead to a sense of cynicism or even resentment, which is definitely a red flag.

Reduced Sense of Personal Accomplishment

Despite your best efforts, you might start doubting your effectiveness as a therapist. You could feel like you’re not making a difference, no matter how hard you try.

If any of these symptoms sound familiar, it’s time to take a step back and assess how you’re feeling. Burnout isn’t a sign of weakness; it’s a signal that something needs to change.

How therapists can avoid burnout

Now that we’ve covered the signs, let’s dive into some practical strategies to help keep burnout at bay. Prevention is always better than cure, so consider these tips as part of your regular self-care routine.

Set Clear Boundaries

It’s easy to overextend yourself, especially when you’re passionate about helping others. But remember, you can’t pour from an empty cup. Set clear boundaries with your clients regarding session times, availability outside of sessions, and your workload. It’s okay to say no when you need to.

Manage Your Workload

Take a good look at your calendar. Are you seeing too many clients in a day? Are you squeezing in sessions during your lunch break? Consider spacing out your appointments to allow for adequate rest and reflection time between clients.

Seek Supervision and Peer Support

Regular supervision isn’t just a requirement; it’s a lifeline. Talking things through with a supervisor or a trusted colleague can provide a fresh perspective and emotional support. Don’t hesitate to lean on your network.

Incorporate Regular Self-Care

Self-care isn’t just about bubble baths and spa days (although those can be lovely!). It’s about doing things that genuinely rejuvenate you—whether that’s a morning walk, reading a book, or spending quality time with loved ones. Make time for these activities regularly.

Maintain a Work-Life Balance

Easier said than done, I know! But making sure you have a clear separation between work and personal life is vital. Try to disconnect from work-related tasks outside of your working hours and dedicate time to hobbies and interests that fulfil you outside of your professional role.

Practices for counsellors to prevent burnout

Some practices are especially critical for counsellors to keep burnout at bay. Here are a few that can make all the difference:

Continuous Professional Development

Staying updated with new therapies and techniques can reignite your passion for the profession. Attending workshops or courses not only enhances your skills but also provides a refreshing break from the usual routine.

Peer Support Groups

Regularly meeting with a group of fellow counsellors can be incredibly supportive. These groups offer a safe space to share experiences, exchange advice, and simply connect with others who understand the unique challenges we face.

Reflective practice

Make time to reflect on your sessions and your feelings about them. This isn’t about being self-critical; it’s about being mindful of your emotional responses and understanding how they might be impacting your work. Journaling or discussing these reflections in supervision can be very helpful.

Mindful self-reflection

Incorporating mindfulness practices, such as meditation or deep breathing exercises, can help you stay grounded and centred. Even just a few minutes a day can make a significant difference in how you manage stress and prevent burnout.

As well-being experts, it’s only natural that we’d want to extend that help to our colleagues as well as yourself. Here’s how you can support yourself and others in managing burnout:

Recognise the signs in yourself and others

Sometimes it’s easier to spot burnout in a colleague than in yourself. If you notice a fellow therapist struggling, gently reach out to them. Offer a listening ear or suggest they take some time off if needed.

Create a supportive environment

Whether you work in private practice or as part of a team, fostering a culture of support and openness is key. Encourage regular check-ins and be honest about your own struggles—it can help break the stigma around burnout.

Know when to seek help

If burnout is seriously affecting your life and work, it’s important to seek professional help. There’s no shame in reaching out to a therapist or a counsellor who specialises in burnout. Remember, seeking help is a sign of strength, not weakness.

What are the best therapies for burnout?

When it comes to treating burnout, different therapeutic approaches can be effective, depending on the individual. Here are some that you might find particularly helpful:

Cognitive Behavioural Therapy (CBT)

CBT can help identify and change the negative thought patterns that contribute to burnout. It’s a practical, solution-focused approach that can help you reframe your thinking and develop healthier coping mechanisms.

Mindfulness-based interventions

Mindfulness practices, such as meditation, can help reduce stress and increase self-awareness. These techniques encourage you to stay present and manage your emotional responses more effectively.

Psychodynamic therapy

This approach delves into the underlying emotional issues that might be contributing to burnout. It can be particularly helpful if burnout is tied to unresolved personal conflicts or long-standing patterns of behaviour.

Person-centred therapy

Sometimes, the best way to overcome burnout is through a therapeutic approach that focuses on empathy, unconditional positive regard, and a non-judgemental space. This can be very healing for therapists who feel overwhelmed by the emotional demands of their work.

Prioritising mental health in the helping profession

In closing, let’s remember that being a therapist or counsellor is a deeply rewarding but also demanding profession. To continue helping others, we must first take care of ourselves. By recognising the signs of burnout, implementing practical strategies, and prioritising our own mental health, we can maintain our passion for the work we do.

Burnout doesn’t have to be an inevitable part of the job. With the right tools and support, we can thrive in our roles and continue to make a positive impact on the lives of our clients.

Additional resources for therapists

If you’re looking for more information on how to prevent burnout or need some extra support, here are some helpful resources:

Offers a range of resources, including guidance on self-care and supervision for therapists.

Mind UK

Provides information on burnout and mental health support options.

Case Stud

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Article

Burnout in Professional Psychotherapists

Get Therapist Insurance from Protectivity

When you’re running your therapy business, getting all the support you can, can help to keep you on track and successfully manage your own mental health.

As additional support, it’s important that you have an appropriate insurance policy in place, suitable for qualified therapists. This not only safeguards you from potential costly claims but also provides your clients with reassurance that you are operating a credible service.

At Protectivity our Therapist Insurance policy will provide you with Public Liability cover in the event of a client getting injured or their property damaged. As a therapist you may also need professional indemnity cover if a client pursues legal charges against you for providing negligent advice. Additionally, if you own business equipment, you can cover it against damage, loss or theft.

Whether you’re looking for insurance for counsellors, or therapy insurance, our policies starts from £3.14 a month. Find out more and request a quote online.

Get Therapist Insurance from Protectivity

Get therapist insurance from Protectivity

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13:47:37 GMT • 26 March 2025

How to start a bath bomb business

2 October 2024

•

9 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Get crafters insurance from Protectivity

Are you a bath bomb enthusiast who’s been crafting fizzing, fragrant creations for fun, and now you’re wondering if you could turn your hobby into a business? You’re in the right place! The bath bomb industry has seen a huge rise in popularity in the UK, with more and more people looking for handmade, artisanal products.

If you’re thinking about making the leap from crafting for fun to selling for profit, let’s walk through everything you need to know about starting a bath bomb business.

Starting out: From hobby to business

First off, let’s talk about how to take the leap from making bath bombs in your kitchen for family and friends to selling them as a legitimate business.

Evaluate Your Skills and Passion

Before diving into business, it’s important to make sure you’ve truly mastered your craft. Have you perfected your bath bomb recipes? Do you have a signature style or scent that sets your creations apart? It’s worth spending time testing different combinations of ingredients, colours, and essential oils to come up with a product that feels unique and high-quality.

Set Your Business Goals

Do you want this to be a fun side hustle, or are you aiming for a full-fledged business down the road? Start by defining your goals. A simple business plan doesn’t need to be intimidating—it’s just a way to map out what you want to achieve and how you’re going to get there. Think about your target audience, your financial goals, and how you’ll manage your time.

Test Your Product

Before going all-in, you need to make sure people love your product. Give samples to friends, family, and colleagues to get feedback. Even better, set up a stall at a local craft fair and see how the public responds. This is invaluable for refining your product and figuring out what customers are really looking for.

Finding the right suppliers

Now that you’ve nailed your product, you need to think about sourcing supplies. Finding the right suppliers is key to keeping your costs low while maintaining quality.

Ingredients and Raw Materials

The basic ingredients for bath bombs include citric acid, baking soda, essential oils, and colorants. For quality products, you’ll want to source high-grade, natural ingredients. Look for suppliers that offer eco-friendly and ethically sourced materials, as these are becoming more important to UK consumers.

Packaging and Presentation

You know that old saying, “don’t judge a book by its cover”? Well, people absolutely judge bath bombs by their packaging! Think about eco-friendly packaging options like biodegradable wraps or recyclable boxes. A beautiful package can set your product apart from the competition.

Recommended UK Suppliers

There are plenty of great suppliers in the UK, from bulk-buy options to smaller, more artisanal suppliers. Look for companies like The Soap Kitchen, Mica Mama, or The Soapery to get you started. They offer everything from ingredients to moulds and packaging.

UK laws and regulations for bath bombs

This is where things get serious. If you’re selling bath bombs to the public, you’ll need to make sure you’re compliant with UK laws and regulations.

Cosmetic Safety Regulations

Bath bombs are classified as cosmetic products, meaning they fall under the Cosmetic Products (Safety) Regulations in the UK. You’ll need to have your products safety assessed and registered on the UK Cosmetic Product Notification Portal (CPNP) before you can legally sell them. It sounds complex, but there are plenty of guides and consultants who can help you navigate the process.

Labelling Requirements

Your labels need to be spot-on too. Every product should have a clear list of ingredients, any allergens, and batch numbers in case there’s ever a problem with a batch. Labels are important for safety and to build trust with your customers.

Insurance and Legalities

Another must-have is product liability insurance. This covers you if something goes wrong and a customer has a bad reaction to one of your products. It’s always better to be safe than sorry!

Read our blog on the Laws of Selling Crafts

Expanding your range: Other crafts to consider

Once you’ve got bath bombs down to an art, why not expand your product range? Offering complementary products can boost your sales and attract a wider customer base.

Complementary Products

Many bath bomb sellers also offer soaps, bath salts, body scrubs, or candles. These are natural extensions of your brand and can be made in small batches with similar ingredients. This gives your customers more options and can help increase the average spend.

Seasonal and Special Edition Products

Who doesn’t love a holiday-themed bath bomb? Think ahead and create limited edition products for key events like Christmas, Valentine’s Day, and Mother’s Day. This keeps your offerings fresh and encourages repeat purchases.

Where to sell your crafts

One of the biggest decisions you’ll make is figuring out where to sell your bath bombs. The good news? There are loads of options, both online and offline.

Online Platforms

Etsy is a popular platform for handmade goods, and Folksy is a UK-based alternative that’s great for British crafters. You could also set up your own e-commerce website through platforms like Shopify. Selling online allows you to reach a wide audience, but keep in mind you’ll need to invest time in marketing to drive traffic to your shop.

Social media is also crucial for building your brand. Instagram and TikTok, with their focus on visual content, are great platforms for showcasing your colourful, vibrant bath bombs.

Local Markets and Craft Fairs

If you prefer face-to-face sales, local craft fairs and markets are a fantastic option. It’s a great way to engage with your customers, get real-time feedback, and test new products.

Retail Partnerships

For those who want to scale up, consider partnering with local boutiques, salons, or gift shops. You could sell your products wholesale or on consignment. Just be sure to price your products carefully to maintain a profit after the shop takes its cut.

Pricing your products

Now comes the tricky bit—pricing your products. You want to cover your costs, but you also need to keep your products affordable.

Cost of Production

Start by calculating how much it costs to make each bath bomb, including ingredients, packaging, and your time. Don’t forget to factor in shipping costs if you’re selling online.

Setting the Right Price

Your price should cover all your costs and leave you with a healthy profit margin. It’s important to check what your competitors are charging and find a balance between offering value to customers and making sure you’re profitable.

Read our blog on pricing – Pricing your products for profit

Branding and marketing your bath bomb business

Your brand is more than just a logo—it’s your business’s personality. From the way your bath bombs look to how you interact with customers online, branding is key to standing out.

Creating a Brand Identity

Think about what makes your bath bombs special. Are they eco-friendly? Vegan? Are they designed with relaxation in mind or full of fun and colour? Create a brand identity that reflects your values and appeals to your target market.

Social Media Marketing

Social media is a brilliant tool for small businesses. Post pictures of your products, show behind-the-scenes shots of your production process, and engage with your audience by asking questions or hosting giveaways. Platforms like Instagram and TikTok are ideal for showcasing the visual appeal of your bath bombs.

Building an Email List

An often-overlooked marketing tool is email. Building an email list allows you to communicate directly with your customers, sending them updates on new products, special offers, and promotions. It’s a great way to nurture customer loyalty.

Managing growth and scaling your business

As your business grows, it’s important to think about how to manage demand and keep things running smoothly.

Outsourcing Production

At some point, making bath bombs in your kitchen might not be sustainable. You can either hire someone to help or look into outsourcing production to a manufacturer. Just make sure your products remain true to your brand.

Automating Tasks

There are plenty of tools to help automate parts of your business, from inventory management software to online shipping solutions. These can save you a lot of time and headaches as you scale.

Planning for the Future

Finally, don’t forget to think long-term. Do you want to expand into new markets or launch new product lines? Planning for growth early on will help you stay focused and successful.

Get Crafters Insurance with Protectivity

Getting the right insurance will help protect you from claims that could significantly affect your finances, providing reassurance to focus on doing the work you love.

Protectivity’s crafters insurance is designed to support you as you grow your new business. Our specialist insurance includes public liability, employers’ liability, products liability and equipment and stock cover.

Find out more and get an online quote suited to your business.

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Last updated by

21:36:12 BST • 6 October 2025

How to start your own ceramics & pottery business

25 September 2024

•

10 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Get crafters insurance from Protectivity

Perhaps you’ve got the pottery bug. Maybe you’ve spent one too many nights binge-watching The Great Pottery Throw Down, or perhaps your friends won’t stop gushing over the handmade mug you’ve given them. Now you’re thinking, “Could I actually make a living out of this?”

You absolutely can turn your passion for pottery into a profitable business. In fact, depending on your skill level, creativity, and marketing efforts, pottery can become a rewarding career with potential earnings ranging from £20,000 to £50,000 or more annually. But before you quit your day job and invest in a kiln, it’s important to understand what it takes to start your own pottery and ceramics business. From honing your craft and understanding the market to setting up your studio and selling your work, let’s run through the essential steps to get started on this creative venture.

Is a pottery business profitable?

First things first, let’s talk money. Can you turn those lumps of clay to gold? The profitability of a pottery business depends on a few things:

Market Demand

The good news is that people love handmade stuff. There’s something special about owning a piece of art that was crafted with care, rather than churned out by a machine. There’s a growing market for bespoke, artisanal pottery. Whether it’s rustic tableware, quirky plant pots, or beautiful decorative pieces, there’s a niche out there for everyone.

Niche Markets

Speaking of niches, finding yours can be key to making your business profitable. Do you fancy making functional wares like bowls and mugs? Or are you more into the art side of things, creating statement pieces that are as much about form as function?

Maybe you want to cater to special events, offering personalised pottery for weddings or parties. The possibilities are endless, and finding your unique selling point (or USP) can really set you apart.

Profit Margins

Now, onto the nitty-gritty. How much can you actually make? Well, profit margins in pottery can be decent, but it’s not a get-rich-quick scheme. Pricing your work involves balancing the cost of materials, time spent crafting each piece, and what customers are willing to pay.

A bespoke, handmade mug might sell for £20-£30, but it’s important to remember that your costs (clay, glaze, kiln firing) and your time (don’t undervalue yourself!) need to be factored in.

Before you can start making money, you’ll need to spend a bit. But how much exactly? Let’s break it down.

Initial Investment

Starting a pottery business isn’t as cheap as picking up a set of watercolours and a sketchpad, but it’s also not wildly expensive.

Equipment

The big-ticket items here are your kiln and pottery wheel. A decent kiln can set you back anywhere from £500 to £2000, depending on the size and brand. Pottery wheels are a bit more reasonable, with prices ranging from £300 to £1000. Then there are the smaller tools—trimming tools, sponges, brushes—which, thankfully, won’t break the bank.

Materials:

Clay and glaze are your bread and butter. A 12.5kg bag of clay might cost around £10-£20, and glazes can range from £5 to £20 per pot. Don’t forget about other essentials like underglazes, stains, and oxides if you’re feeling fancy.

Studio Setup:

If you’re working from home, setting up a studio is a must. This could be a spare room, a garden shed, or even the garage (just be careful with the mess!). You’ll need to consider ventilation (for your kiln), good lighting, and sturdy work surfaces. Also, factor in any utility costs—electricity for the kiln isn’t free, unfortunately!

Branding and Marketing:

Getting the word out about your business is essential. This might include a website (you can DIY with platforms like Wix or Squarespace), business cards, packaging materials, and some initial marketing efforts (social media ads, anyone?).

Ongoing Costs

Once you’re up and running, you’ll have monthly expenses to cover. This includes replenishing your materials, paying for utilities, and continuing with your marketing efforts. Make sure you budget for these, so you’re not caught off guard!

Funding Options

If you’re staring at these numbers and thinking, “Yikes!” don’t panic. There are funding options out there. You might qualify for a small business loan, or if you’re really lucky, a grant. Alternatively, many potters start small, funding their business through savings or even a part-time job until things take off.

How much money do potters make?

So, what can you expect to make once you’re up and running? It’s a bit of a “how long is a piece of string” question, but here’s a rough idea.

On average, a full-time potter might make anywhere from £20,000 to £30,000 a year once established. Of course, this varies widely. Some potters do it part-time and make a modest side income, while others go full throttle and build six-figure businesses. It all depends on your goals, your market, and how much time you’re willing to invest.

Step-by-Step Guide: How to Start a Pottery Business

Alright, let’s get into the nuts and bolts of starting your pottery business. Here’s a step-by-step guide to help you get from hobbyist to entrepreneur.

Skill Development

Before you can sell your work, you need to be confident in your craft. If you’re not quite there yet, don’t worry—no one’s born a master potter. There are plenty of resources to help you hone your skills:

Workshops

Local studios often offer classes for all skill levels. Not only will you improve, but you’ll also meet fellow potters who might share some tips and tricks.

Online Course

Platforms like Udemy or Skillshare offer pottery courses you can do from home, at your own pace.

Apprenticeships

If you’re serious about learning, consider finding a local potter to apprentice with. You’ll get hands-on experience and learn the ins and outs of the business.

Business Planning

Once you’ve got the skills, it’s time to start thinking about the business side of things. Writing a business plan might sound dull, but it’s a great way to map out your goals and figure out how to achieve them.

Target Market

Who are you selling to? Are they eco-conscious millennials, rustic home decorators, or someone else entirely? Knowing your audience will help shape your products and marketing.

Competition Analysis

Take a look at what other potters are doing, especially those who are successful. What can you learn from them? How can you differentiate your products?

Financial Projections

This sounds fancy, but it’s basically about making sure you can make more money than you spend. Outline your expected costs and potential revenue to ensure your business is viable.

Setting Up Your Studio

Where will you create your masterpieces? If you’re lucky enough to have the space, setting up a home studio can save you money on rent. Just make sure it’s a space where you feel inspired and can work comfortably.

Location

Whether it’s a spare room, garage, or a purpose-built shed, your studio should be a place where you can focus. Good ventilation is important, especially if you’re firing a kiln.

Equipment and Supplies

Make a list of everything you’ll need, from the big stuff (kiln, wheel) to the little things (trimming tools, glazes). It might seem like a lot, but you can always start small and build up your inventory as you go.

Health and Safety

Pottery can be messy, and some materials (like glazes) can be hazardous if not handled properly. Make sure you’re aware of the risks and take the necessary precautions—wear a mask when mixing glazes, keep your workspace clean, and don’t forget to wash your hands!

Product Development

Now comes the fun part—deciding what to make! Think about what you enjoy creating and what people might want to buy.

Unique Selling Point (USP)

What makes your work stand out? Maybe it’s your intricate designs, your eco-friendly materials, or your signature glaze colours. Whatever it is, highlight it in your marketing.

Product Range

Start with a few core items that you can perfect. As you grow, you can expand your range based on customer feedback and your own creativity.

Pricing

Setting prices can be tricky. You want to cover your costs and make a profit, but you also need to be competitive. Don’t be afraid to experiment with different pricing strategies.

Branding and Marketing

This is where your business comes to life. Your brand is more than just a logo—it’s the story you tell about your pottery and the way you connect with your customers.

Brand Identity

Choose a name that reflects your style and the type of pottery you make. Your logo, packaging, and even the way you communicate online should all reinforce your brand’s personality.

Online Presence

In today’s world, having an online presence is non-negotiable. A simple website with an online store is a great start, but don’t overlook social media. Instagram is particularly popular for pottery, where you can share your process, behind-the-scenes shots, and finished pieces.

Marketing Strategies

Think about how you’ll reach your customers. Craft fairs and markets are great for in-person sales, while social media ads can help you reach a wider audience online. Don’t be shy—tell your story and show off your work!

Legal Considerations and Regulations

We can’t avoid it—legal stuff is a part of any business. But don’t worry, it’s not as scary as it sounds.

Licensing and Permits

You’ll need to make sure you have the necessary licenses and permits to operate your pottery business in the UK. This could include registering your business, getting planning permission if you’re working from home, and possibly obtaining a business license. It’s a good idea to check with your local council to see what’s required.

Insurance

Insurance might not be the most exciting topic, but it’s important. At the very least, you’ll want public liability insurance (in case a customer claims for injury tripping at your premises) and product liability insurance (in case someone gets injured using one of your pieces). You might also consider insurance for your equipment and stock.

Health and Safety Compliance

Keeping your studio safe is a must. Make sure you follow health and safety guidelines, especially if you’re working with potentially hazardous materials like glazes. Ensure good ventilation, keep your workspace clean, and store materials safely. And don’t forget to provide proper instructions for customers, especially if they’re working with sharp tools or heavy items.

Get Crafters Insurance with Protectivity

There are things you can do to minimise the start-up costs for any craft business. This includes having the right craft insurance to cover you in the event that incidents may occur. This way, you can lessen the potential financial impact that could threaten your operation.

Protectivity’s Craft Insurance offers Public Liability cover, designed for accidental damage to customers or third parties, and Employers’ Liability, for any staff you may employ. Our Products Liability extension has been created for claims around third-party products, or opt for Equipment and Stock Cover for loss, damage or theft.

Read more and get a personalised quote today. If you need help with anything, our friendly team can answer any queries you may have.

Get Crafters Insurance from Protectivity

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09:40:38 GMT • 11 November 2024

What is the difference between Counselling and Psychotherapy?

25 September 2024

•

8 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Get counselling insurance from Protectivity

Mental health is an increasingly important focus in today’s world, and as awareness grows, so does the demand for professionals who can help others navigate life’s emotional and psychological challenges. Whether you’re a psychology student looking to specialise or someone considering a career in mental health, understanding the differences between counselling and psychotherapy is crucial.

In this blog, we’ll explore these differences, clarify some misconceptions, and explain the roles of various professionals in the field.

What is counselling and what is psychotherapy?

First, let’s start by defining these two terms, as they often get used interchangeably, though they serve different purposes.

What is counselling?

Counselling is typically a short-term, solution-focused form of support. It’s about helping people with specific, often present-day issues. Whether someone is dealing with grief, stress at work, a relationship breakdown, or life changes, counselling provides a safe space to explore these challenges and find coping strategies.

Counsellors focus on helping clients to manage their current difficulties and emotions, offering guidance and support in a structured way. They don’t usually delve too deeply into past trauma or complex psychological patterns. The aim is to assist the client in resolving the immediate problem and building resilience.

Think of counselling as a bit like coaching for your mental health—it’s goal-oriented and practical, helping people gain skills and strategies for navigating life’s hurdles.

What is psychotherapy?

Psychotherapy, on the other hand, tends to be more in-depth and long-term. It focuses not just on the symptoms of psychological distress but on the root causes. Psychotherapy often involves exploring past experiences, unconscious thoughts, and patterns of behaviour that may be contributing to present difficulties.

Psychotherapists work with a wide range of mental health conditions, such as depression, trauma, personality disorders, and deep-seated emotional issues. While counselling may help you figure out how to cope with stress at work, psychotherapy might help you understand why you’ve always struggled with anxiety in work environments in the first place.

It’s a reflective, exploratory process that looks at both the ‘what’ and the ‘why’ behind someone’s behaviour and emotions.

What is the main difference between counselling and psychotherapy?

Now that we’ve established what counselling and psychotherapy are, what’s the key difference? While both provide valuable support, they differ in several important ways.

Time frame

Counselling is generally short to medium term. It’s designed to be a temporary intervention that helps someone through a rough patch.

Psychotherapy, however, can continue for years, depending on the complexity of the issues involved. It’s not unusual for people to engage in psychotherapy for extended periods as they work through deeper emotional layers.

Depth of Work

Counselling focuses on specific problems—stress management, bereavement, or improving communication, for example. It’s about finding practical solutions for these challenges.

Psychotherapy is more about long-term emotional health. It dives deeper, exploring unconscious beliefs, childhood experiences, and long-standing patterns that affect behaviour and feelings.

Approach

Counselling is usually more structured and goal oriented. You might have a set number of sessions and a clear focus from the beginning.

Psychotherapy is less structured and more open-ended. There’s a lot of reflection and exploration, which takes time to unfold.

Qualifications and Training

Psychotherapists generally have more extensive training than counsellors. Their education might include a range of therapeutic techniques like cognitive-behavioural therapy (CBT), psychodynamic therapy, or existential therapy.

While counsellors also undergo training, psychotherapy often requires more years of education and clinical experience, especially for those working with complex mental health issues.

Psychotherapy vs. Counselling: Key areas of difference

Approach and techniques

Counsellors use practical and structured approaches, often focusing on specific techniques that can help clients manage day-to-day challenges. Psychotherapists, on the other hand, use more reflective techniques that help clients explore deeper emotional issues, often taking an exploratory and non-directive approach.

Types of issues addressed

Counselling typically deals with issues such as anxiety, stress, grief, and relationship problems. Psychotherapy is used for more complex conditions like depression, trauma, and personality disorders, focusing on the underlying causes.

Relationship with the client

Counsellors build a supportive relationship where clients feel listened to and understood. Psychotherapists, however, often engage in a deeper, more intensive therapeutic alliance, exploring emotional dynamics in greater detail.

Duration of treatment

Counselling is usually brief, with sessions running over a few weeks or months. Psychotherapy, by contrast, can extend for years, especially when addressing deep-rooted psychological problems.

Can a counsellor call themselves a psychotherapist?

This is where things can get a little tricky. Legally, a counsellor cannot simply call themselves a psychotherapist without the necessary qualifications and licensing. In the UK, the terms aren’t strictly regulated, but professional bodies, such as the British Association for Counselling and Psychotherapy (BACP) or the UK Council for Psychotherapy (UKCP), have clear distinctions between the two.

Psychotherapists typically undergo more rigorous and lengthy training, often at postgraduate level. Their work requires a higher level of clinical experience and supervision. A counsellor who wishes to become a psychotherapist would usually need to complete additional training and meet the professional requirements.

It’s important for professionals to use the correct titles, not just for legal reasons, but to ensure clients know what kind of support they’re getting. Psychotherapy often involves more complex and sensitive work, and it’s vital that practitioners are properly qualified.

Psychology & therapy roles explained

To give you a clearer picture of where counselling and psychotherapy sit within the mental health field, here’s a quick guide to some of the roles you might encounter.

Psychologist

Psychologists are trained in understanding human behaviour and mental processes. Some psychologists work in therapy, but many are more focused on research, assessments, or teaching. Clinical psychologists are qualified to provide therapy, often working with more severe mental health conditions.

Counsellor

Counsellors help clients with specific problems, providing emotional support and practical advice. They require relevant qualifications but usually don’t have the extensive training needed for psychotherapy. Their role is often to help people navigate short-term challenges rather than deep psychological issues.

Psychotherapist

Psychotherapists deal with long-term emotional issues, working with people who may have complex mental health conditions. Their role is to explore the root causes of psychological distress, often over a long period of time.

Psychiatrist

Psychiatrists are medical doctors who specialise in mental health. They can diagnose mental health conditions and prescribe medication, something counsellors, psychologists, and psychotherapists cannot do.

Which path should you choose?

If you’re a psychology student or someone interested in entering the mental health field, you might be wondering which path to pursue.

Counselling is a great option if you’re interested in helping people solve practical problems, offering support for life challenges, and working in a short-term capacity.

Psychotherapy, however, is a better fit if you want to explore deeper psychological work, help people with complex mental health conditions, and build long-term therapeutic relationships.

Both paths require commitment and empathy, but psychotherapy usually involves more extensive training and a greater focus on long-term emotional health. It’s important to consider your interests, how much training you’re willing to undertake, and what kind of work you find most rewarding.

Additional resources for therapists

Professional Bodies

Visit the British Association for Counselling and Psychotherapy (BACP) and the UK Council for Psychotherapy (UKCP) for guidance on qualifications and training.

Courses

Consider introductory courses in counselling or psychotherapy to help you decide which path to pursue.

The Open University – Counselling Diploma

Starting your own practice

Read our blog on – Starting a Counselling Business

Get Counselling Insurance from Protectivity

Both roles play a vital role in supporting mental health, and your decision to specialise in either will depend on your personal interests, the level of training you’re willing to commit to, and the kind of work you find fulfilling.

As additional support, it’s important that you have an appropriate insurance policy in place, suitable for qualified counsellors or psychotherapists. This not only safeguards you from potential costly claims but also provides your clients with reassurance that you are operating a credible service.

At Protectivity our Counselling Insurance policy will provide cover for both professions including, Public Liability cover in the event of a client getting injured or their property damaged. You may also need professional indemnity cover if a client pursues legal charges against you for providing negligent advice. Additionally, if you own business equipment, you can cover it against damage, loss or theft.

Our insurance for Counsellors and Psychotherapists starts from £3.14 a month. Find out more and request a quote online.

Get Counselling Insurance from Protectivity

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13:51:52 GMT • 26 March 2025

How to Start a Counselling Business

19 June 2024

•

11 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Get counselling insurance from Protectivity

In today’s dynamic landscape of mental health awareness and well-being advocacy, the demand for counselling services continues to surge, reflecting a growing recognition of the importance of mental wellness. Amidst this backdrop, many qualified counsellors find themselves drawn to the idea of running their own private practices, seeking the autonomy and fulfilment that comes with shaping their therapeutic approach and client outcomes.

Whether you’re newly qualified and looking to transition into independent practice or an aspiring counsellor eager to embark on your entrepreneurial journey, this blog offers a simple roadmap to navigate the intricacies of starting a counselling business in the UK and making it a success.

Understanding the Role of a Counsellor

What is counselling?

Counselling is a professional relationship that empowers individuals, families, and groups to accomplish mental health, wellness, education, and career goals. At its core, counselling involves providing a safe and confidential environment where clients can explore their feelings, thoughts, and behaviours, and work through personal challenges. Counsellors employ various therapeutic techniques to help clients gain insights, develop coping strategies, and achieve personal growth.

The differences between counsellors and psychotherapists.

While both counsellors and psychotherapists aim to support mental well-being, their approaches and scope can differ. Counsellors often focus on specific issues and shorter-term goals, employing techniques designed for particular challenges such as stress, grief, or relationship problems.

Psychotherapists, on the other hand, typically engage in deeper, more intensive work that explores chronic patterns of behaviour and long-standing issues, often over a longer period. Understanding these distinctions helps in choosing the appropriate professional path and setting the right expectations for clients seeking mental health support.

Essential Qualifications and Training

Certificate in Counselling Skills

To become a qualified counsellor in the UK, several essential educational and training milestones must be achieved. First, aspiring counsellors typically begin with a foundational course in counselling, such as a Certificate in Counselling Skills, which provides an introduction to the core concepts and practices of the profession.

Diploma in Counselling

Following this, a more comprehensive training program is required, usually at the diploma or degree level. Many opt for a Diploma in Counselling, which includes practical training and supervised practice, essential for gaining hands-on experience.

Bachelor’s or Master’s degree in counselling

For those seeking higher qualifications, a Bachelor’s or Master’s degree in counselling or psychotherapy is often pursued. These advanced programs delve deeper into therapeutic techniques, theories, and ethics, and typically include substantial supervised clinical practice. Additionally, counsellors must engage in continuous professional development (CPD) to keep their skills and knowledge up to date.

Professional Accreditation

Professional registration is another crucial step. In the UK, the British Association for Counselling and Psychotherapy (BACP), the UK Council for Psychotherapy (UKCP), and the National Counselling Society (NCS) are the primary accrediting bodies. Membership with these organisations often requires adherence to a code of ethics, completion of accredited training programs, and ongoing CPD. Registration with these bodies not only enhances credibility but also assures clients of the counsellor’s professional standards and commitment to ethical practice.

Setting Up Your Private Practice

Registration Requirements for Counselling Business

When setting up a private counselling practice, one of the first decisions you’ll need to make is selecting the appropriate business structure. In the UK, the primary options are operating as a sole trader, forming a partnership, or establishing a limited company.

Sole trader, you have complete control over your business and its profits, but you are also personally liable for any debts. This structure is straightforward to set up and involves minimal paperwork, making it a popular choice for many new counsellors.

Sole traders need to register with HM Revenue and Customs (HMRC) for self-assessment tax returns.

Partnership allows two or more individuals to share the responsibilities and profits of the business, though each partner is still personally liable for the business’s debts.

Partnerships, unless they are limited liability partnerships (LLPs), do not require registration with Companies House but must still register with HMRC for tax purposes.

Limited company provides the advantage of limited liability, meaning your personal assets are protected if the business incurs debts. However, this structure involves more administrative responsibilities and stricter regulatory requirements.

If you choose to establish a limited company, you must register with Companies House and comply with company law regulations, including submitting annual accounts and confirmation statements.

Setting Up a Practice Location

Deciding where to set up your counselling practice is a decision likely influenced by your lifestyle needs. You have the option of working from a home office or renting a dedicated space. A home office can be a cost-effective solution, offering convenience and flexibility. However, it’s important to ensure that your home environment can provide the privacy and professional setting necessary for counselling sessions. This might involve soundproofing, creating a dedicated entrance for clients, and ensuring a quiet, comfortable space free from household interruptions.

Renting a space in a commercial building or within a shared therapy centre can offer a more professional setting and may be more appealing to clients. This option, while more expensive, can enhance your practice’s perceived professionalism and provide networking opportunities with other healthcare professionals. Ultimately, the choice will depend on your budget, the nature of your practice, and the needs of your clients.

Legal and Ethical Considerations for Counsellors

Understanding the Ethical Framework

Counsellors in the UK are bound to follow ethical guidelines set out by professional bodies such as the British Association for Counselling and Psychotherapy (BACP) and the UK Council for Psychotherapy (UKCP). These guidelines emphasise key principles like autonomy, beneficence, non-maleficence, justice, and fidelity. Adhering to these ethical frameworks ensures that counsellors maintain professionalism, integrity, and accountability in their practice.

Client Confidentiality and Data Protection

Maintaining client confidentiality is a cornerstone of ethical counselling practice. Counsellors must ensure that all client information is kept secure and confidential, complying with the General Data Protection Regulation (GDPR).

Creating Clear Policies for Cancellations, Payments, and Session Conduct

Establishing clear policies for cancellations, payments, and session conduct is crucial for managing expectations and maintaining a professional practice. Counsellors should provide clients with a written agreement outlining the terms of service, including fees, payment methods, and cancellation policies. Clear, transparent policies help build trust with clients, minimise misunderstandings, and ensure smooth operation of the counselling practice.

Counselling Insurance: A Necessity

Counselling insurance is essential for protecting your practice from various risks and liabilities. There are several types of insurance that a counselling practice needs.

Professional indemnity insurance covers legal costs and damages if a client claims negligence or malpractice. Professional indemnity safeguards your reputation and financial stability in case of professional disputes.

Public liability insurance protects against claims for injuries or damages that occur on your premises. Public liability covers incidents that might affect clients or visitors, while employer’s liability protects you from potential staff-related claims.

Employer’s liability insurance, if you hire staff, is legally required to cover employee claims for workplace injuries or illnesses. Each type of insurance covers specific risks, ensuring comprehensive protection for your practice.

Managing Finances

Effective financial management is imperative when starting a counselling business. You can begin by setting your fees based on market rates, your qualifications, and the services you offer, look at competitors to assess where to place your price point.

Implement a reliable system for managing payments, whether through invoicing software or a secure payment processor, to keep track of client transactions. Basic bookkeeping and accounting are essential for monitoring your income and expenses; consider using accounting software like QuickBooks or Xero to streamline this process.

Familiarise yourself with your tax obligations, including registering for self-assessment with HM Revenue and Customs (HMRC), and keep meticulous records to simplify your annual tax returns. Seeking advice from an accountant can also help ensure you maximise deductions and remain compliant with tax regulations.

Marketing Your Counselling Practice

Promoting Your USP

Identify what sets your counselling practice apart from others, for example, if you offer specialist training, unique therapeutic approaches or an extensive experience. Highlight your USP in all marketing materials, including your website, social media profiles, and business cards. You can use client testimonials and case studies to demonstrate the effectiveness of your approach and build credibility.

You can read more on how to promote your counselling business.

Building a Professional Website

Create a clean, user-friendly website that provides essential information about your services, qualifications, and contact details. It’s worth including a blog to share insights on mental health topics, demonstrating your expertise and improving search engine rankings. Ensure the website is mobile-friendly and optimised for search engines (SEO) to attract more visitors.

Effective Use of Social Media and Online Directories

Establish a presence on social media platforms like Facebook, Instagram, LinkedIn, and TikTok to engage with potential clients and share valuable content. Regularly post relevant articles, tips, and updates to maintain engagement and build a following.

Join and actively participate in online directories such as the Counselling Directory and Psychology Today to increase your visibility.

Networking with Other Healthcare Professionals

Build relationships with local GPs, psychiatrists, and other healthcare providers who can refer clients to your practice.

Attend industry conferences, workshops, and local networking events to meet other professionals and stay updated on industry trends.

Collaborate with other therapists for peer supervision and to share best practices.

Utilising Local Advertising and Community Outreach

Advertise in local newspapers, magazines, and community bulletin boards to reach potential clients in your area.

Offer free workshops, seminars, or webinars on mental health topics to raise awareness of your services and demonstrate your expertise.

Partner with local schools, businesses, and community organisations to provide talks or mental health support, enhancing your visibility and reputation in the community.

Managing Clients

Efficient client and workflow management is essential for the smooth operation of a counselling business. Setting up a system to help you manage bookings and communication will be invaluable. Having an automated appointment booking system, will save you loads of time, offering clients the convenience of online booking while keeping your calendar organised.

Maintaining detailed and confidential client records is crucial for monitoring progress and ensuring continuity of care. Regularly updating these records with session notes and client feedback allows for a personalised approach to therapy. Additionally, soliciting client feedback through surveys or follow-up sessions can help improve service quality and client satisfaction, fostering a responsive and client-focused practice.

Self-Care and Professional Support

Looking after your clients’ well-being can take its toll on your own mental health, so it’s important to maintain your own self-care for your own state of mind and effectiveness in supporting clients.

Accessing regular supervision and peer support can be a reassuring lifeline for ethical practice and professional development. Supervision provides a space for counsellors to reflect on their work, receive guidance, and gain insights into complex cases, while peer support fosters a collaborative environment where counsellors can share challenges and strategies. Together, these practices create a sustainable and supportive framework that enhances both personal resilience and professional competence.

Get Counselling Insurance with Protectivity

When you’re getting started out with your counselling business, getting all the support you can from the extensive list of sources can help to keep you on track, allowing you to spend more time on your clients.

As additional support, it’s important that you have an appropriate insurance policy in place, suitable for qualified counsellors. This not only safeguards you from potential costly claims but also provides your clients with reassurance that you are operating a credible service.

At Protectivity our Counselling Insurance policy will provide you with Public Liability cover in the event of a client getting injured or their property damaged. As a counsellor you may also need professional indemnity cover if a client pursues legal charges against you for providing negligent advice. Additionally, if you own business equipment, you can cover it against damage, loss or theft.

Our insurance for counsellors starts from £3.14 a month. Find out more and request a quote online.

Get Counselling insurance from Protectivity

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