Category: Starting a business

If you’re wondering how to set up a personal training business, there’s a bit more to it than you might think. But with a bit of hard work and organisation, you’ll be up and running before you know it. This ten-step list covers the basics:

Qualifications

There is no legal requirement to be officially qualified in order to work as a personal trainer or operate a personal training business. However, it is strongly recommended, because it demonstrates clear credentials that customers can trust, and you’ll likely improve your knowledge and skills in the training you take to get those qualifications. There are lots of courses available from many different providers: you should ideally look for a course accredited by Ofqual to obtain a Level 3 NVQ Diploma in Personal Training.

Registrations

Connected to the previous point, getting officially registered with a recognised personal training body can add extra gravitas when you’re trying to convince potential clients that you’re the personal trainer for them. There are two key bodies here: the Register of Exercise Professionals (REPs) and the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).

More importantly, many insurance providers will look for at least one of these registrations when you’re applying for an insurance policy, and may refuse you cover if you don’t have one. Similarly, some gym chains will insist on registration for any self-employed personal trainers wishing to operate from their facilities.

Market research

Personal training is a broader profession than you might think, and so it’s important to diversify what you offer. For example, do you want to focus on strength and conditioning for amateur sportspeople? Do you want to provide sports and exercise nutrition services along with exercise, for those who want to get fit and lose weight? Do you want to focus on specific areas of the body to help with rehabilitation?

These are just three of the avenues you could pursue. While you should conduct some research to find out which types of training are under-served in your local area, you should also prioritise specialities that you’re passionate about and would enjoy working with.

Business model

This is probably the biggest ‘how long is a piece of string’ question you’ll encounter: how much should you charge? There are so many variables that will influence this: your experience, the type of personal training you’re offering, your overheads if working from a gym, whether you offer discounts for repeat business, and so on. The best starting point is to check out other similar trainers in your area, find out how much they’re charging and price yourself around that point (or maybe slightly below so you can attract some clients to get up and running).

Location

Working out where you’ll be offering your training is critical. You may want to operate from a local gym, in which case you can pursue an agreement with them: for a per-session or monthly fee, you can access the gym with your clients, and they will cover all your overheads. However, make sure you check in detail which services are covered and which ones aren’t – particularly insurance.

Depending on the type of personal training you’re offering, you may also want to work from a studio, from the home of a client, or from outdoor spaces like parks. In any case, you’ll need to make sure you have the right insurance cover for the environment (more on that below).

Legal requirements

As with any business, you’ll need to get organised from a legal standpoint for self-employment, and register with the appropriate government bodies. If you’re just starting out, then it’s best to run as a sole trader, which is the simplest type of business entity. However, you should be aware that your liabilities are unlimited if you run into any debts, so be careful when spending money on start-up costs. As you grow, registering as a limited company may make more sense from an accountancy and tax perspective, especially if you get to the point that you start employing other people.

Finance and accounting

Opening a business bank account is essential, even if you’re operating as a sole trader, because it means that your professional and personal incomings and outgoings are kept fully separate. This makes your accounting and tax returns much easier, and makes things more transparent and professional-looking for customers.

You may also want to consider hiring the services of a professional accountant. While the finances of a personal training business should be relatively simple, they can help take care of complexities like self-assessment and payslips.

Branding

With most of the regulatory and professional requirements in place, and with a sound idea of your business model, you can then go on to get your name out into the local area. A good place to start is by establishing some branding for your business, in terms of logo, design of website and promotional assets, and even your tone of voice in how you speak to your target audience. There are many creative businesses around that affordably provide these services for small businesses, ensuring your message resonates with potential customers – especially on social media.

Marketing and advertising

Speaking of social media, that’s just one of the methods you can use to reach out to prospective clients. Try and think outside the box: every personal trainer in the world will be posting about fitness and achieving goals, so try and inject some humour and informality where possible to build an emotional connection.

Don’t neglect more traditional forms of advertising, either. Flyers or posters in the gym where you work can still generate customers, as can going door-to-door with your marketing materials. Encouraging friends and family to mention your business through word of mouth is also a great way to get started.

Insurance

You never know what might happen in a personal training business – especially as there’s always a risk of accident or injury involved in any physical exercise. That’s why getting insurance cover is an absolute must, whatever training you’re planning to provide and wherever you’re planning to operate. if you own a gym, you’ll need gym liability insurance. As well as making sure you aren’t left out of pocket should the unexpected occur, it also gives both you and your client peace of mind that they’re adequately protected.