Category: Crafters

*Disclaimer – This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation. Information is factually accurate at the time of publishing but may have become out of date.

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Christmas Craft Ideas to Sell

5 December 2023

•

8 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

If you’re looking to make extra money or diversify your business around the festive season, why not make or stock Christmas crafts to sell? Whether you offer them at fairs, online or in an existing store, it can be both profitable and fun to help people gift their loved ones or fill their homes with the warmth and charm of Christmas. Whether you’re an experienced artisan or dipping your toe into getting crafty, there’s undoubtedly always a market for Yuletide creations.

Once you’ve decided to share and spread joy through your creativity, you’ll want to settle on your niche or narrow down your products. If you’ve been to Christmas markets or fairs before, you’ll know there are many different things you can sell, aimed at a range of demographics. Whether you specialise in cards, woodwork, ornaments, or other festive crafts, you can tap into different audiences on various platforms and channels, for a successful seasonal business.

In this article, we’ll explore some of the best Christmas craft ideas to sell, with advice on current trends and how to approach the festive market.

Is it better to source or make Christmas crafts to sell?

Before you do anything, you’ll need to decide whether to source existing products or make Christmas crafts to sell. This depends on various factors, including your skills, resources, and business goals. Designing and producing your own crafts gives you the option of making unique, personalised products that reflect your creativity. This can set you apart in the market and build a brand identity. However, it will require time, effort, and a certain level of proficiency in craftsmanship. Aside from the business benefits, it’s also, of course, about whether you enjoy the making in and of itself.

The benefit of sourcing existing crafts is that it lets you be more efficient with your time. You can offer a bigger range of products and have more hours in the day for other aspects of your business, such as marketing. This is a good option if you lack specific crafting skills, while also giving you the opportunity to bulk price collections, potentially increasing profit margins.

Research market demand, competition, and your target audience. Handcrafted items often appeal to consumers seeking one-of-a-kind pieces, while sourced goods might cater to those looking for convenience and variety.

You might want to go for a hybrid approach, crafting signature pieces while supplementing your offering with sourced items. Striking this balance lets you increase your product range and appeal to a broader customer base, maximising your potential in the market. Regularly assessing customer preferences and market trends will guide your strategy for long-term success.

What crafts can I make and sell for Christmas?

There are numerous Christmas crafts you can make and sell, catering to a wide range of tastes and preferences. The popularity of different items can vary from year to year. Anything personalised can add a touch more emotional connection and make people feel special.

Here are some ideas for Christmas crafts to sell at craft fairs, in stores or on online marketplaces.

Homemade Christmas cards

If you want something straightforward to produce yourself, cards are easy Christmas crafts to make and sell. Handcrafted Christmas cards are timeless yet still elevate this long-held tradition, with the huge rise of digital designs in recent years. This means unique and personalised designs offer a nostalgic point of difference.

Consider using traditional festive symbols or incorporating popular Christmas themes. Experiment with different techniques such as embossing, calligraphy, or incorporating small ornaments into the card design. Start early to ensure you have enough stock for the rush. Selling customisable options lets people add a personal touch.

Wooden ornaments

Woodwork crafts add a rustic, charming touch to tree decorations or rooms in the home. If you’re planning to make and sell wooden Christmas crafts, you could include classic holiday shapes like stars, snowflakes, reindeer or Christmas trees. Alternatively, you might want to sell gifts that can be used throughout the year, such as jewellery boxes and planters.

If you’re environmentally minded, give some thought to using or sourcing reclaimed wood for an eco-friendly twist. Whatever materials you opt for, they can be set apart with intricate details, painting or wood burning. Bundle your ornaments into themed sets to encourage customers to purchase multiple pieces, or personalise them with names and dates for a sentimental touch. Crafters’ platforms like Etsy are great for these kinds of products.

Festive wreaths

Wreaths are a staple in Christmas decor, so beautifully crafted designs help to set people’s homes apart for everyone to see. Experiment with different materials such as pine cones, berries, and ribbons. Offer a variety of sizes and styles to cater to different tastes.

You could also host wreath-making workshops to engage with your local community. Create a strong online presence through social media and a dedicated website to showcase your designs, while remembering traditional marketing to reach people offline, such as posters in local shops or cafes.

Personalised stockings

Add a personal touch to another Christmas tradition by creating bespoke, handmade stockings. Experiment with different fabrics, textures, and embellishments. Personalised stockings with names or monograms to make them extra special.

Offer a range of sizes and designs aimed at different preferences and age groups. You could also collaborate with local retailers or online marketplaces to expand your reach. You can sell stockings in sets with other festive items, such as candles to put around them on the mantlepiece, for a complete holiday package.

Candles and scented crafts

People love to bring evocative seasonal scents into their homes. Help them create that cosy Christmas ambience that’s so coveted this time of year, with handmade candles and scented crafts. Experiment with festive scents like cinnamon, pine, or gingerbread. Package candles in Christmas-themed containers, or create decorative wax melts for a unique twist.

There’s also the option to create gift sets with coordinating scents and candle sizes. Invest in striking packaging to elevate your products.

For inspiration on starting a candle making business read our short guide.

What are good craft show ideas?

Consumer tastes are ever-evolving, so you’ll have the best chance of success if you latch onto current ideas that bear the modern market in mind. Stay informed on emerging trends and tailor your craft range accordingly.

This year, you might want to consider something that falls within these areas:

Sustainable crafts: Give purpose to your brand identity by creating sustainable crafts that minimise environmental impact. Emphasise eco-friendly, recycled materials and practices in your designs, reducing waste and educating people on how to protect the planet. An ever-increasing percentage of customers specifically seek out globally conscious retailers, so it makes good business sense. From upcycled ornaments to reusable wrapping paper, your creations can inspire others to embrace a more sustainable approach to holiday celebrations.
Interactive workshops: Take your craft show experience a step further by offering live demonstrations or workshops, to engage attendees in hands-on creativity. From personalised ornament crafting to holiday wreath making, these workshops create an energised atmosphere, letting you connect with your audience. Sparking creativity and making lasting memories of your craft show booth provides an immersive experience that goes beyond shopping.
Tech-integrated crafts: Transform traditional crafts with a tech-savvy twist by embracing augmented reality (AR), LED lights, or interactive elements. Seamlessly integrating technology into your creations gives a modern and innovative take on classic designs. From illuminated ornaments to interactive digital displays, captivate audiences with crafts that bridge the gap between tradition and cutting-edge technology.
Personalised experiences: Allow buyers to customise their products, so they can take away something bespoke. You can let them do this in person at a fair, show or in-store. Alternatively, you can give people the option to go away and personalise items online after selecting their purchase from you, so that they have extra time to create something they love.
Collaborative exhibits: Partner with other crafters for joint displays or interactive projects. Create a dynamic craft show experience by fostering collaboration with other artisans. Collaborative exhibits bring together diverse talents, resulting in interactive and visually stunning displays. From joint workshops to shared projects, these exhibits encourage a sense of community, providing attendees with a unique and enriching artistic experience that transcends individual creations.

Get Crafters Insurance with Protectivity

One of the core considerations of any commerce business should be getting the right insurance. It’s no different when it comes to crafts, as you’ll want to protect yourself and your products for professional longevity.

Protectivity’s Crafters Insurance is designed to give protection from customer or third-party claims, with Product Liability Insurance for the event of accidental damage to someone else. You can also opt for Craft Fair Insurance, specifically created for stallholders.

Find out more and get an instant quote tailored to the needs of your business. Get in touch if you have any queries at all.

Get Crafters Insurance from Protectivity

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A Practical Guide to Selling Crafts Online

28 November 2023

•

11 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

If you’re wondering how to sell your crafts online, it’s certainly feasible, with a low barrier to entry. You can start whenever you’re ready, with little more than a suitable home workspace and a few supplies. The sooner you start honing your skills, the better, so you can start to establish your place in the market. Of course, further down the line you can create a business plan, define your branding and find out the most effective marketing channels for your audience.

If you’re wondering how to sell arts and crafts online, read our extensive guide for everything you need to know.

Decide on a product

Before you even think about how to sell handmade crafts online, you have to come up with a product worth putting out there. You’ll want to create high-quality crafts, which have something unique to offer but are also in demand. You can make anything from handmade jewellery and home decor to digital prints and knitwear.

Before you start designing or constructing anything, consider your skills, interests, and target market. Do your research, read trade publications, consult Google search results, browse seller sites and research hashtags on social media. Once you’ve identified on-trend products and settled on an idea, check out what similar crafts are selling for and get to know what kind of competition is out there. See how much existing products are selling for.

After you’ve found your idea, you’ll naturally be excited to start offering it to the world. It’s important that you take your time with the creation stage when you start, however, rather than rushing something out. Make sure your products are durable and meet the expectations of your target audience.

Create your brand

In order to create a strong brand, you’ll need to understand your ideal customers, including their preferences and pain points. Tailor your brand to resonate with this specific demographic. Share the story of your craft business in emails, blogs, the about page of your website (if you have one) and social posts. Explain why you started, what inspires you, and how your crafts are made. Customers often connect more with a brand that has a compelling, emotionally-driven narrative.

Of course, you’ll need to decide what to call it. Choosing a name for your craft business is crucial as it represents your brand identity. Consider combining words that evoke creativity, craftsmanship, and uniqueness. Try alliteration, rhyming, or wordplay to make it catchy, although you don’t want to go too humorous unless it’s on-brand. If you’d rather have an aspirational brand, you can keep the name in line with a more premium feel. It will need to be easy to spell and pronounce, as well as having an available website domain. Keep it relatively short to make it easily memorable. Take your time to brainstorm and seek feedback from friends and family to make sure your chosen name resonates with your vision and target audience.

You’ll also need to design a logo, or hire a professional creative to design one, which reflects your brand style and establishes a visual identity you’re happy with. A well-crafted logo is a powerful tool to leave a lasting impression on your customers. Start by reflecting on your product’s essence and your company values. Use colours, fonts, and imagery that convey creativity, handmade quality, and uniqueness. Simplicity is key, as a clutter-free design is more memorable. Incorporate craft-related elements, such as tools, materials, or your signature product. Sketch ideas, create mood boards and seek inspiration from other craft businesses. Your logo should be versatile, working well on various online platforms and offline materials.

Create branded materials such as business cards, packaging, labels, and thank-you notes. These should carry your logo and branding elements. Choose a colour palette and fonts that align with your brand’s personality. They should be consistent across everything your brand is associated with.

Invest in good product photography. This is crucial for your craft business because it can significantly impact how your products are perceived by potential customers. Use natural light, high-resolution images, and multiple angles to showcase your crafts. The better your photos, the more likely you’ll make sales. Use a clean, uncluttered background that doesn’t distract from the product. A plain backdrop, seamless paper roll, or props that enhance the product can work well. Position the product centrally or off-centre, depending on the composition you prefer.

What is the best website to sell crafts?

The question of which platform/s you’ll make your products available on is highly important when deciding how to sell crafts online in the UK. In addition to your own website, there are a range of online marketplaces you can choose from.

Here’s an overview of online platforms for selling crafts:

Etsy: Etsy is still the biggest marketplace for handmade products, with over 88.3 million buyers last year. It also has low seller fees.

Not on the High Street: NOTHS is renowned for handmade crafts, making it a go-to destination for people searching for unique gifts.

Amazon: There’s vast potential from this retail giant serving millions of customers, with a dedicated platform, Amazon Handmade.

Ebay: With hundreds of millions of monthly visits, Ebay is user-friendly for listing your products and offers useful selling tools.

Facebook Marketplace: if you want to know how to sell crafts online for free, this is a the only platform that doesn’t charge. You can sell to people within 100 miles.

Shopify: With a customisable online store featuring thousands of apps to make use of, you can sell as much as you like when you set up your own site on Shopify.

How to start selling crafts online

Once you’re ready to sell online, these are some of the key areas to bear in mind:

Pricing: Calculate your costs by working out the total of materials, labour, shipping, and platform fees (once you know where you’ll sell), then adding a reasonable profit margin. You’ll need to strike a balance between offering customers a competitive price and charging your worth.

Copywriting: Write copy for the different touchpoints your brand will sit on, such as transaction pages, social media, emails and your own website, if you’ll have one at this stage. Decide on the tone of voice you want to use when addressing your customer. Write detailed and appealing product titles, descriptions and articles, highlighting the unique features and benefits of your crafts.

Shipping: Determine your shipping methods and rates. Your items will need to be securely packaged to prevent damage during transit. Offer tracking and delivery confirmation if possible.

Payment processing: Set up secure and convenient payment options for your customers. PayPal, credit cards, and buy-now-pay-later options like Klarna and Clearpay are popular payment methods to consider.

Customer service: Provide excellent customer service. Respond promptly to inquiries, address issues professionally, and maintain a good reputation for your business. This will keep customers coming back and encourage them to recommend you to others.

Legal and tax considerations: You’ll need to comply with local laws and regulations for online businesses, paying attention to your tax obligations. You might need to register your business, get a resale licence, or collect sales tax in certain cases. Consult with a legal or financial professional if necessary, as this could save you money and avoid costly issues.

Organising your business operations

Good organisation and clear processes, even if you’re working alone from home and aren’t creating vast amounts of product yet, will help you to run your craft business effectively. If you have these in place from the start, you’ll have the right mindset for continuing to grow and be ready for the challenge. Here are some tips to help you manage your day-to-day operations:

Organise your workspace: Keep your craft supplies and finished products in dedicated areas, making use of different containers and having a methodical filing system for orders, invoices and other paperwork. Label and categorise materials for easy access.

Set up an inventory system: Establish a tracking system to record the quantity and details of each item. You can use straightforward spreadsheets or more sophisticated inventory management software.

Monitor stock levels: Regularly check your inventory levels. Set reordering points for materials to ensure you order more before you run out. This helps prevent backorders and production delays.

Prioritise fast-moving items: Pay special attention to crafts that sell quickly or seasonally. Keep more of these items in stock to meet customer demand.

Batch or create in small batches: Consider making crafts in small batches, rather than producing in large quantities. This allows you to adjust your production based on sales trends and reduce the risk of overstocking.

Manage lead times: Be aware of lead times for your materials. Some materials may have longer lead times or require international shipping. Plan your orders accordingly.

Safety stock: Maintain a safety stock level for your most essential materials. This extra buffer helps prevent shortages in case of unexpected high demand or delays in supply.

Use technology: Consider using inventory management software to streamline your processes. These tools can automate reordering, track sales trends, and provide real-time inventory data.

How to make money selling crafts online

If you’re wondering whether selling crafts online is profitable, the answer is that it can be if you approach it in the right way. Of course, you need to start with a good product, but even then, there are no guarantees and you have to work hard to promote it. Rather than there being a magic formula for how to make money selling crafts online, it takes a little experimentation, an open mind and a willingness to adapt and try new ways of selling your wares.

Finding success can therefore be a gradual process, as it takes time and effort to build a strong brand and a loyal customer base. Be open to refining your strategies as you gain experience. Here are some of the most important tactics that will help you to increase your online income from selling crafts:

Marketing: Try using social media, email marketing, and paid advertising to promote your crafts. See what works best for you so that you can assess where it’s worth investing your time. Engage with your target audience, share your creative process, and build a community around your brand.

Search engine optimisation (SEO): Use relevant keywords for SEO, so that your customers can find you in Google when searching for terms related to your product.

Feedback and reviews: Encourage satisfied customers to leave reviews. Positive testimonials build trust with potential buyers, as people like to see social proof before they commit to buying.

Nurture your business for long-term growth

Growing your business is a process that requires patience, adaptability and dedication. There are no guarantees for when it will start being profitable, as this is influenced by elements like market demand, product quality, and effective marketing. Many crafters start as a side hustle and gradually expand as they gain experience and a loyal customer base.

As your craft business grows, maintain a future-focused perspective and keep these tips in mind:

Price your products appropriately: this is crucial for the success of your business and as you grow, you can think about whether to increase your prices.

Harness your data: Analyse your sales data, customer feedback, and website analytics to identify areas for improvement.

Listen to customer feedback: Continuously improve your products and services based on the input of those who matter most.

Diversify your products: Consider expanding your product line to include related items, such as lifestyle products or accessories.

Network and collaborate: Broaden your reach by building relationships with other crafters, artisans, retailers, and potential collaborators.

Commit to ongoing learning: Keep up with industry trends and developments to stay competitive.

Get Crafters Insurance with Protectivity

Protecting your wares is made much easier with specialist craft insurance. Whether you’re an online seller or heading out to craft fairs, it makes sense to be as prepared as possible for any kind of incident.

Find out more and get an instant quote tailored to the needs of your business. Get in touch if you have any queries at all.

Get Crafters Insurance from Protectivity

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How to Start a Candle Business

16 November 2023

•

11 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Creating calm, atmospheric spaces is a common priority in modern home design, so candles are far more than just sources of light. The right candle can exude comfort, ambience, and style, serving as an extension of the existing decor in any room. This is why starting a candle-making business can be rewarding both creatively and financially.

In this guide, we’ll explore how to start a UK candle business, from selecting unique business names to designing exceptional products and creating effective packaging.

Shortlist candle business names

One of the first things you’ll want to do is come up with potential names for your candle business. If you want to make a strong first impression on new customers, it goes without saying that you should call your brand something catchy, unique, and memorable.

Here are some tips for brainstorming candle business names:

Reflect your brand personality: The name needs to mirror the essence of your candles and how you want buyers to feel. Think about the style, scent and brand mission of your product, as well as your target customer.

Check for availability: See which of your candle business name ideas are available. If the one you really like is already in use by another business, you might still be able to use it if they haven’t registered a trademark. If the company hasn’t done the latter but is well-known, that could change things, as you’ll struggle to make yourself known in your own right. If they have registered it, you would be committing trademark infringement to use the same name, so consider alternatives like using a different spelling.

Domain name availability: Securing relevant domain names for your candle business is a smart move. Even if you’re not sure whether you’ll use them, it avoids somebody else registering them for their business at some point in the future. If this happens, it can impact the potential customers you’re able to attract through website traffic.

Test it out: Share your candle business name ideas with friends and family to gauge their reactions. You can gain valuable feedback this way, potentially raising issues or selling points you hadn’t previously considered.

Create your business plan

A well-thought-out business plan is a blueprint for your company. It provides a comprehensive overview for investors and helps you clarify your vision, serving as a roadmap to guide you in the various stages of growing your company. It should outline your short-term and long-term goals and help you to identify potential challenges, among other details.

Key components of your business plan need to include:

Business description: Explain the nature and purpose of your candle business.

Market research: Show analysis of your target market, competitors, and customer preferences.

Start-up and operating costs: Estimate your expenses and explain how you plan to fund your business.

Marketing strategy: Detail your plans for promoting and selling your candles.

Financial projections: Create a financial forecast, including income, expenses, and profitability.

Calculate your start-up costs

Starting a candle business, like any other venture, requires an initial investment. This can vary widely based on factors like scale, quality and the materials you use. On average, you can expect to invest anywhere from a few hundred to a few thousand pounds in supplies, equipment, and marketing efforts in the first year.

It’s essential to have a detailed understanding of your start-up costs to ensure that your business has the best chance of hitting the ground running. These expenses typically include:

Candle-making supplies: Wax, wicks, fragrance oils, dyes, moulds, and other essential materials.

Equipment: Candle-making equipment like melting pots, thermometers, and pouring pitchers.

Packaging and labelling: Jars, containers, labels, and packaging materials.

Business registration: Costs associated with registering your business and obtaining necessary licenses.

Marketing and promotion: Budget for marketing materials, website development, and advertising.

Set up your workspace

Creating a functional, organised workspace is crucial for producing high-quality candles. Whether you’re working from home or a dedicated studio, think about the following:

Safety: Create appropriate ventilation, follow fire safety measures, and use personal protective equipment. Never leave candles unattended while burning, and keep flammable materials away from your workspace.

Organisation: Arrange your supplies, tools, and equipment in an orderly manner to enhance your efficiency as you work.

Ergonomics: Choose comfortable seating and appropriate workstations to reduce strain over extended periods of work.

Source your candle-making supplies

The success of your candles largely depends on the materials you use. It’s essential to source high-quality supplies for products that stand out in the market and burn consistently, which is important for customer satisfaction. You can find candle-making supplies in specialised online stores, local craft shops, and wholesale suppliers. Research and compare prices, quality, and shipping options to choose the best suppliers for your needs.

Wax: Options include paraffin, soy, beeswax, and palm wax. Each of these has unique properties and benefits, so do your research.

Wicks: Purchase wicks in your desired size and material, to match your brand aesthetic and identity. If you’re taking a sustainable approach, you can opt for eco-friendly varieties.

Fragrance oils and dyes: Select scents and colours that align with your brand and target audience. Again, you can choose options that fit a green business model, such as vegan-friendly oils.

Moulds and containers: You can have a lot of fun with this one to inject plenty of personality into your brand. Opt for a variety of shapes and sizes to diversify your product range.

Hone your candle-making skills

Creating exquisite candles is at the heart of your business. The more you learn and practise, the more confident you’ll become. To excel in this craft, you’ll need to:

Learn different techniques: Spend time mastering methods for various types of designs, such as container candles, pillar candles, and taper candles.

Practice consistently: Like any skill, practice makes perfect when it comes to candle-making. Experiment with different materials and techniques to refine your talents.

Follow protocols: Make sure you’re fully informed on how to avoid accidents and personal injury when working with hot wax and open flames.

Design unique candle styles

Setting your candle business apart from the competition largely comes down to the unique designs and styles you offer. They need to both echo your brand and resonate with your market.

Some design considerations include:

Colour palette: Experiment with various colours and combinations to create visually appealing candles. You can go for on-trend hues, stick to classic neutrals or use seasonal colour themes.

Fragrance selection: Offer a diverse range of scents that cater to the preferences of your customers. If it’s something you love, it’s a good sign that others will like it – but again, it’ll be valuable to get others’ opinions too.

Decorative elements: Get creative and incorporate decorative elements like dried flowers, glitter, or unique textures.

Personalisation: An easy way to expand your range and broaden your income sources is by offering the option of customised candles for gifts and special occasions.

Create an eye-catching logo

A visually appealing logo is essential for building brand identity and recognition. You can either do this yourself or outsource your logo design to a professional, which is a worthwhile business expense if you want to grab people’s attention from the start.

Simplicity: A simple, clean design is often more memorable. It also makes it easier to use on different types of packaging and marketing collateral.

Colour psychology: Choose a colour/s that makes sense for your brand name and fits the style of your candles.

Originality: It’s of paramount importance that your logo is unique and doesn’t infringe on others’ trademarks. You also don’t want to be confused with any other brands or you lose your identity.

Versatility: Your logo should look good across different offline and online platforms and channels, from business cards to social media profiles.

Choose the right packaging

Packaging is not just about protecting your candles; it’s also a vital element of branding and can elevate your product. The right packaging makes a powerful first impression, enhances your customers’ unboxing experience and conveys the quality of your candles.

Consider the following packaging options:

Container type: Select containers that match your candle style and are heat resistant, whether you choose jars, tins, or other creative options.

Labelling: You’ll want your labels to provide various pieces of essential information, while visually showcasing your brand’s visual identity. Besides the name, this should include ingredients, instructions for use and your brand ethos.

Sustainability: If possible, invest in eco-friendly packaging materials to avoid a harmful global impact. This also makes great business sense, as more and more of today’s consumers place importance on reducing their carbon footprint.

Branding consistency: Your packaging needs to act as an extension of your brand image and messaging.

Know the legal consideration

Starting a candle business in the UK involves various legal and regulatory requirements, so these are essential to understand. You can consult with legal and financial professionals to ensure that you meet all the legalities for your candle business, but it’s good to be aware of what they may include:

Business structure: Do your research and decide on the legal structure of your business, whether it’s a sole proprietorship, LLC (Limited Liability Company), or corporation.

Permits and licensing: Get a business licence and look into your local authority’s requirements for candle-selling permits.

Product safety: You’ll need to be compliant with business health and safety regulations and standards, adhering to local and national laws.

Taxes: Understand your tax obligations as a business owner and keep accurate financial records.

Market your candle business

Effective marketing is key to attracting customers and growing your candle business. It’s an ongoing effort that helps you to connect with people, engage in an ongoing conversation and get them excited about your offering.

Consider these strategies:

Create a website: Build your online presence with a professional site that showcases your candles and brand. There are plenty of website-building platforms with easy-to-use interfaces, that allow even beginners to create something impressive.

Grow your social media following: Leverage platforms like Instagram, TikTok and Pinterest to share visually appealing candle photos, storytelling videos and other behind-the-scenes content.

Utilise content marketing: Write blogs, guides, and articles about candle care, home decor, and fragrances to suit every mood, to engage and educate your audience.

Use email marketing: Build a mailing list to inform customers about new products, promotions and content, collect feedback and run competitions. Emails are a good way of getting noticed by sitting in people’s inboxes, rather than having your message lost in online noise.

Try out different selling methods

The digital age has made it easier than ever to sell candles online. While it opens up a potentially global market for your products, it also requires a dedicated effort and careful attention to detail.

Here are some important points to think about in your planning:

E-commerce platforms: Choose an e-commerce platform like Shopify, WooCommerce, or Etsy to set up your online store.

Professional photography: High-quality product photos are essential for showcasing your candles.

SEO optimisation: Optimise your product listings by including keywords, to increase visibility in search engines.

Secure payment and shipping: Focus on smooth payment processing and reliable shipping methods.

Get Crafters Business Insurance with Protectivity

Growing any business takes a lot of focus and a positive mindset. This is why it’s crucial to safeguard your business with the right insurance, so that you can minimise any additional stress and give your full attention to making a success of your brand.

Protectivity’s Crafters Business Insurance is designed to protect you against the unexpected. It can cover you in cases of accidents, liability claims, or damage to your equipment and products. By securing your candle business with crafters insurance, you can do what you do best, creating beautiful candles, with peace of mind.

Find out more about our Crafters Business Insurance and get an instant quote to suit your needs.

Get Crafters Business Insurance with Protectivity

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How Much Does It Cost to Start a Craft Business?

9 November 2023

•

13 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Starting a craft business is an exciting step—whether you’re looking to make a bit of extra cash on the side, launch a home-based venture, or eventually turn your passion into a full-time gig. If you love creating—whether its knitting, jewellery making, woodworking, ceramics, or anything in between—there’s real potential to turn that hobby into a rewarding business.

And you’re not alone. As of early 2025, the UK is home to over 19.5 million crafters and more than 11,000 craft-based businesses. With around 13.3% of adults buying a handmade item in the past year, there’s clearly a growing appreciation for quality, unique, and handmade goods.

But turning your passion into profit takes more than creativity. It’s important to understand the startup costs, legal requirements, and practical steps needed to build something sustainable. The good news? You don’t need a huge budget to get started. Many makers begin small testing the waters through online platforms or local craft fairs before scaling up.

This guide will walk you through the essentials—from how much it might cost to launch your craft business, to what licences or registrations you may need, how others are successfully making money from their crafts, and most importantly, how you can start small and grow with confidence.

What are essential craft business startup costs?

Craft business start-up costs can vary based on the scale and nature of your company. However, here’s a general breakdown of key costs to be aware of plus a sensible percentage of how much to allocate from your start up budget.

Essential Startup Costs (Approx. 70–80% of your budget)

These are the non-negotiables—the things you’ll absolutely need to get your craft business off the ground.

Materials and Supplies (25–35%)

This is where most of your budget will likely go. The materials you need will depend on your craft, whether that’s fabric and thread, beads and wire, or wood and paint. Try to buy in bulk or find trade discounts if you can.

Equipment and Tools (15–20%)

You don’t need the fanciest tools, but you do need the right ones for the job. Think sewing machines, power tools, or moulds—whatever helps you create your products efficiently and to a high standard.

Workspace Setup (5–10%)

Whether it’s a spare room, garage, or corner of the kitchen, you’ll need a functional and organised workspace. This might mean a few basic furnishings, lighting, and possibly small upgrades to your space.

Packaging and Shipping (5–10%)

If you plan to sell online or post out orders, you’ll need boxes, bubble wrap, labels, and postage costs. Start small and scale up as orders come in.

Business Registration and Insurance (5–7%)

Get registered properly and consider essential insurance like public and product liability. These costs protect you legally and help you run your business with confidence.

Accounting or Bookkeeping Tools (2–3%)

Even a simple spreadsheet can do at first, but investing in accounting software or light help from a bookkeeper will save you time and stress when tax season rolls around.

Nice-to-Have Startup Costs (Approx. 20–30% of your budget)

Once your essentials are covered, these are great extras to build your brand and grow your customer base.

Marketing and Promotion (5–10%)

Social media is free—but things like a website, business cards, or paid ads can help you look more professional and reach new customers. Don’t overspend early on; start small and test what works.

Photography and Branding (5–7%)

Great photos can make your products stand out. If you can afford it, invest in a basic camera or hire a pro for a quick product shoot. A consistent brand look and logo can also help people remember you.

Storage and Inventory Management (3–5%)

As your stock grows, you might need better storage at home or even rent space. At the beginning, though, clear plastic bins and shelves might do the trick.

Travel and Craft Fair Costs (3–5%)

Attending local markets or fairs can be a great way to get noticed. But booths, travel, and accommodation can add up. Start locally or test just a few events to see if they’re worth the investment.

Contingency Fund (Always aim for 5%)

Things will go wrong—orders might be delayed, prices may rise, or a machine might break. Having a small buffer gives you peace of mind and flexibility when unexpected costs pop up.

Much of these ‘nice-to-have’ options are things you can do for free so here’s an example of budget allocation for a £2000 startup budget.

Essential Category	% of Budget	£ Allocation	Notes / Examples
Materials & Supplies	40%	£800	Stock up on raw materials specific to your craft (e.g. fabric, wood, beads)
Equipment & Tools	25%	£500	Purchase or upgrade key tools or machinery needed to create your products
Workspace Setup	10%	£200	Set up a functional home workspace (e.g. table, lighting, storage bins)
Packaging & Shipping	10%	£200	Buy packaging materials and cover initial shipping costs
Registration & Insurance	10%	£200	Cover legal registration fees and basic insurance (e.g. public liability)
Accounting / Bookkeeping	5%	£100	Invest in simple accounting software or a consultation with a bookkeeper

Do I need a licence to sell crafts in the UK?

When you’re just starting out, one of the first things that might cross your mind is: “Do I need a licence to sell my handmade goodies?” The good news is – in most cases, there’s no specific “craft licence” needed in the UK. But depending on where and what you’re selling, there are a few legal bits to consider.

Selling in Public? You Might Need a Licence

Street Trading Licence
Planning to set up a stall on the high street or sell in public spaces? You’ll likely need a

Street Trading Licence from your local council. Rules (and fees) vary, so it’s best to check with them directly before setting up shop.

Market Stall Licence
Fancy selling at a local craft fair or farmers’ market? You might need a Market Stall Licence—this is usually organised through the event team or local authority. It’s often included in your stallholder fee, but always worth confirming upfront.

Special Products = Special Rules

Candles, Cosmetics & Edibles
If your crafts involve things like candles, skincare, bath bombs, or edible treats, you’ll need to meet specific safety and labelling regulations. These might require testing or registration, especially for anything going on the skin or in the mouth. Better safe than sorry—check trading standards or gov.uk for guidance.

Alcohol-Based Crafts
Selling anything with alcohol (like homemade infusions or cocktail kits)? You’ll need to explore alcohol licensing laws, which can get quite strict—even for gifts or small batches.

What If I’m Selling Online or From Home?

If you’re working from home or running things online (Etsy, Folksy, your own website), you’re unlikely to need any specific local trading licences. However, you still need to make sure your products are safe, properly described, and meet all consumer protection standards.

Do I need to register to sell crafts in the UK?

Yes, if you’re making money from your crafts (even as a side hustle), you’ll probably need to register your business with HMRC. It doesn’t have to be complicated—but it does need to be done right.

Here are your main options:

Sole Trader (Most Common)

This is the simplest route and ideal for most small craft businesses. If you’re earning money (over £1,000 per tax year) from your crafts, you’ll need to register as self-employed with HMRC. You’ll need to:

Keep track of income and expenses
File a Self-Assessment tax returns each year
Pay tax and National Insurance (if applicable)

Tip: Many crafters use bookkeeping apps or hire a part-time accountant to help keep things in order.

Limited Company

Looking to scale up or offer extra legal protection? You can register your business as a limited company through Companies House. This comes with more admin and formal reporting—but can be a good fit if you’re planning to grow big or take on contracts.

VAT Registration

VAT only kicks in if your turnover exceeds the current threshold (around £85,000 a year). If that happens—first of all, congratulations! —but also, you’ll need to register for VAT and charge it on your sales. It also means you’ll submit quarterly VAT returns to HMRC.

Can you make money from selling crafts in the UK?

Yes – absolutely! People all over the UK are turning their creative talents into real income. From weekend crafters on Etsy to full-time handmade businesses with their own websites, there’s plenty of potential to earn from your craft—if you approach it with care, strategy, and consistency.

Here’s how to give yourself the best shot at turning your passion into profit:

Focus on Quality That Stands Out

Well-made, unique items often sell for more
Take care with your finishes, details and presentation
Think about what makes your product different or memorable

Do Some Market Research

Look at what’s already selling well in your niche
Explore platforms like Etsy, Not On The High Street, and craft fairs
Think about what your audience wants—and how you can offer it differently

Get Your Pricing Right

Know your costs (materials, time, packaging, etc.)
Build in a fair profit margin to keep your business sustainable
Compare your pricing with competitors, but don’t undersell yourself

Important note: If you make more than £1,000 profit per year, you must register as self-employed and declare your income to HMRC. Track everything from the start to avoid penalties later on.

Choose the Right Sales Channels

Sell through platforms like Etsy, eBay, Folksy, or your own website
Explore local craft fairs and markets to meet customers face to face
Use social media to sell directly and grow your visibility

Build a Brand That Feels Like You

Develop a consistent visual identity—logo, colours, fonts
Keep your tone of voice and customer experience authentic and friendly
Share your story and the creative process to build connection and trust

Manage Your Time and Workflow

Plan your week and batch similar tasks to save time
Stay organised with orders, supplies and packaging
Set up systems that keep you focused (especially if you’re juggling a day job too)

Keep an Eye on Your Finances

Track your income and expenses from day one
Create a simple monthly budget to stay on top of cash flow
Avoid overbuying stock or materials until you’re confident in demand

Look After Your Customers

Be responsive, polite and professional—especially with queries and complaints
Add personal touches where possible (a handwritten note, nice packaging)
Encourage reviews and repeat business by offering great service

Stay Compliant

Make sure your products meet legal and safety requirements
Register your business with HMRC once you’re earning regularly
If you’re making candles, cosmetics, food or products for children—check extra regulations

Learn, Adapt and Keep Going

Not everything will work straight away—and that’s normal
Ask for feedback, test different approaches, and don’t be afraid to change tack
Celebrate small wins and keep improving

How do I start a small craft business in the UK?

Starting a craft business might sound overwhelming but breaking it down into clear steps makes it much more manageable.

Here’s a practical, no-nonsense checklist to help you get going—from turning your ideas into real products to making those first sales.

Nail Your Craft Niche

☐ What exactly are you making—and why will people want it?
☐ Have you done a bit of market research? (Look at trends, customer needs, competitors.)
☐ Can you describe your ideal customer in a sentence or two?

Draft a Simple Business Plan

☐ Set some goals—monthly sales targets, number of markets, etc.
☐ Outline who you’re selling to and how you’ll reach them
☐ List what you’ll need to spend upfront (materials, tools, website, etc.)
☐ Estimate your monthly running costs and potential profits

It doesn’t need to be fancy—just useful enough to keep you focused.

Register Your Business

☐ Choose your structure (most small crafters start as sole traders)
☐ Register with HMRC as self-employed
☐ Check if you need any licences (e.g. for markets or selling food/cosmetics)

Pick a Business Name & Build Your Brand

☐ Choose a name that fits your vibe—and check it’s not taken
☐ Secure a matching domain name and social handles if possible
☐ Start developing a consistent brand style (logo, colours, tone of voice)

Develop & Test Your Product

☐ Finalise your first batch of products
☐ Make sure your crafts meet all relevant safety and labelling regulations
☐ Try a soft launch—sell to friends, at a small market, or via social media

Set Smart Prices

☐ Know your costs (materials, time, packaging, etc.)
☐ Add a fair profit margin—your time has value!
☐ Check competitor pricing to stay realistic and competitive

Set Up Your Sales Channels

☐ Decide where you’ll sell: Etsy, Folksy, markets, website, Instagram shop
☐ Set up basic online listings with clear photos and descriptions
☐ Think about how you’ll take payments (PayPal, Stripe, card reader, etc.)

Start Spreading the Word

☐ Launch your social media (Instagram, Facebook, TikTok—wherever your people are)
☐ Tell your story—why you craft, what makes your work special
☐ Join local craft groups, forums, or events to network and grow your reach

Get Organised with Admin

☐ Keep receipts and track your income and expenses from day one
☐ Set calendar reminders for tax return deadlines and stock updates
☐ Create basic systems for orders, packaging, and stock control

Learn, Adjust, Repeat

☐ Test what works (and what doesn’t)
☐ Ask for feedback from customers and fellow crafters
☐ Be ready to tweak your products, prices, or marketing as you grow

Get Crafters Insurance with Protectivity

There are things you can do to minimise the start-up costs for any craft business. This includes having the right craft insurance to cover you in the event that incidents may occur. This way, you can lessen the potential financial impact that could threaten your operation.

Protectivity’s Craft Insurance offers Public Liability cover, designed for accidental damage to customers or third parties, and Employers’ Liability, for any staff you may employ. Our Products Liability extension has been created for claims around third-party products, or opt for Equipment and Stock Cover for loss, damage or theft. We also offer Craft Fair Insurance, if you need cover for your equipment and supplies at one-off or short-term events.

Read more and get a personalised quote today. If you need help with anything, our friendly team can answer any queries you may have.

Get Crafters Insurance from Protectivity

Last updated by

15:27:03 BST • 5 June 2025

Craft Fair Display Secrets

By Mandy Czyz

10 May 2022

•

5 mins read

Contributors

Mandy Czyz

Mandy has been with Starpeak Insurance Solutions since 2018, starting in sales in the consumer department and mov...

Get craft fair insurance from Protectivity

If you sell your crafts at events, then how do you make your display stand out from the others? Here we discuss craft fair display secrets to give you some inspiration.

About Us

At Protectivity, our Craft Fair Insurance is designed to protect those organising or attending a craft fair as a stallholder. Protection includes event cancellation as well as optional cover for employers’ liability and event cancellation.

Getting that ‘Wow’ factor

For your craft stand to be a success, it needs to both showcase your products and motivate buyers.

So, how do you give your craft fair stand that ‘Wow’ factor? Follow the steps below then do a test run at home or in your workshop. This will give you a chance to play around with the design until you are happy with it.

Here are several considerations to help you design the perfect display for craft fairs.

Get inspired

Get inspired craft fair display ideas from retail brands. Look at brand stores, see how they put together window and instore displays. They don’t need to be the same products as yours – it is more about looking at how companies display trainers, perfume, clothes etc. This will give you a lot of ideas you can then use for your own craft fair ideas.

Have a centrepiece

To draw people to your display, create a centrepiece that really showcases your talents.

For example, if you are a jewellery maker, you could use a special piece of jewellery you have made – such as a one-of-a-kind, intricate necklace that has taken hours to make – as the focus of your display. It doesn’t even have to be for sale, it just needs to attract custom.

Colours

Depending on the type of craft you make, your colour palette can be used to enhance any display. Think about blocks or grades of colour and use the colour to draw the eye to sections of your display.

Line and composition

Simply laying out your items flat on a table just won’t cut it. You want your stand to pop, you want people taking photos of it to be shared on social media.

Create a three-dimensional space. Use stands, holders, small shelf units as well as themed props to bring out the best in your crafts.

Use these elements to draw the eye to items you wish to highlight.

Motion

In a field of static objects, the eye will be drawn to movement. Using motion on your stand will be a great way to stand out. The item doesn’t have to be physically moving, it just needs to give the impression that it is.

Use design to give the viewer a way for them to fill in the gaps themselves in what they are seeing.

For example, you can display fabric in a way that makes it look like it is floating in the breeze.

Humour

Humour can be a great way to be memorable and stand out from the rest. But do remember, your sense of humour might not be for everyone, so do try to stay conservative. While being edgy can be a good thing, you don’t want to upset or offend anyone. Know your audience.

Contrast

Using light and dark together or hard and soft, rough and smooth, can all be ways to help make a display stand out.

Another way to use contrast can be to offset large items against small items.

In a busy room or hall, try and create an area of peace and quiet.

Lighting

Use clever lighting to enhance your display, such as using battery operated fairy lights, LED lighting under shelves or a spotlight on a particular product etc.

Getting people to your craft fair stand

As we said before, you should create your fair stall at home before the event. Once it is how you want it, take lots of pictures to really show off your products.

Share these photos on the relevant social media channels and in your email newsletters.

You could consider advertising to drive people to your stall at the event and/or incentivise custom by running a special offer-only available in person at the event.

Whatever you do to promote your stall, you want to create a buzz.

Summary

There are many ways you can make your craft fair stand out – we hope these craft fair display secrets have given you some inspiration for your next event.

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Last updated by

11:39:22 GMT • 14 January 2025

What to Consider When Selling at a Christmas Market

By Mandy Czyz

9 October 2019

•

11 mins read

Contributors

Mandy Czyz

Mandy has been with Starpeak Insurance Solutions since 2018, starting in sales in the consumer department and mov...

Get craft fair insurance from Protectivity

Craft fairs are always popular around the festive season, as people search for unique and homemade presents. They’re a great place for your customers to pick up a gift for someone special but also enjoy a memorable day out, indulging in the festive atmosphere in the run-up to Christmas.

Setting up a Christmas market stall can be a fun and potentially profitable exercise for your business. Whether you’re selling jewellery, homeware, food, or anything else, we’ve put together the general steps to set up a stall and how to make it a success.

If you’re planning to sell your products at a Christmas market, here are a range of things you’ll need to consider.

Products

If you’re wondering what sells well at a Christmas craft market, make sure you put some time into planning your stall and considering which products will work best. Think about what items are most likely to be given as gifts, whether you’re analysing trends for the current year or considering more traditional products.

A few ideas for what you can sell at a Christmas market include:

Hand-painted or custom-printed clothing and accessories

Baked goods like cookies, cakes, and pies

Gourmet chocolates, cheeses, or speciality sauces

Art and craft supplies like beads, fabrics, or paints

Old books, records, and memorabilia with a Christmas theme

Soaps, candles, and skincare products

Handcrafted ornaments, wreaths, candles, and festive decorations

Potted poinsettias, Christmas cacti, or miniature Christmas trees

Research the Christmas market you plan to attend to understand its target audience, size, and other relevant details. In any case, you might want to avoid too many Christmas-themed items, as these are often less appealing to customers than products that can be used all year round. You also don’t want to be left with unsold stock that can’t be marketed for another year.

Budgeting and finances

Make sure you review your finances. Look at the cost of hiring your stall at the fair and then consider your outgoings. There are a range of fees and costs you may not have realised would be involved.

Unless you already have them, you’re likely to want to buy festive props and decor to help make your stall as eye-catching as possible. It’s easy to get carried away at this time of year, so set a budget for decorations and make sure you stick to it. If you can reuse items from previous years, this will be much more cost-effective.

Price your products competitively but also profitably. Be prepared to offer discounts or deals for the festive season. Accept a variety of payment methods, including cash, credit/debit cards, and mobile payment options. The more customer preferences you can cater for, the better.

Planning and preparation

Ask local authorities or the event organisers whether you’ll need permits or licenses. If you need a power supply at your stall for any Christmas lights, make sure you contact the organisers of the event in plenty of time to arrange this. Other necessary supplies you’ll need to gather include:

Tables, tents or canopies for shelter (especially if the market is outdoors)

Display racks or shelves

Signage with your stall’s name and prices

Lights, especially if it’s an evening market

Cash register or point-of-sale system

Bags and packaging for your products

Decorations

Safety

Think about how to ensure that your stall is safe for customers, creating or sourcing signs and barriers if needed. Your stall layout will need to allow for clear, wide aisles and walkways that are free from obstructions, helping to prevent accidents and overcrowding. Use secure and sturdy display fixtures to avoid items falling and causing injuries. If you’re using any electrical equipment, such as lights or heaters, double-check before the event that they’re in good working order and have been safety tested.

Have a basic first aid kit on hand in case of minor injuries. It can be reassuring to customers to know that help is readily available if needed. Be prepared for changing weather conditions; if it’s an outdoor fair, have shelter available for customers in case of rain or intense sun.

Security

Plan how to keep your products secure to prevent theft. This can include arranging them so that they’re within your line of sight as much as possible, making it harder for potential thieves to grab items unnoticed. Display cases, shelves and locking cabinets may also be worth using for smaller, valuable items, which you can bring out when needed. Avoid overcrowding your display, which can make it easier for someone to pocket something. Lock away cash and your personal belongings in a secure cash box or bag.

If your craft fair stall is outdoors, consider using a sturdy tent with zip-up walls. This provides an extra layer of security. Use zip ties or locks on the tent zippers when you’re not at the stall, to prevent unauthorised access. If you’re in a tent, use sandbags or weights to secure it and prevent someone from lifting it. If possible, work with a partner or have a friend or family member help you staff the stall, for an extra pair of eyes.

If the craft fair allows it, consider installing a small, inconspicuous security camera near your stall. The presence of this alone can deter theft. Keep a detailed inventory record of the products you bring to the fair, which can help you identify missing items quickly.

Decorating and arranging your stall

Find out if the market you’ll be selling at has a set theme. If not, you can create your own. It might be that you focus on colour schemes, such as red and gold, or you might offer a range of products around the theme of Christmas trees. Once you have a theme in place, it will help to guide you in the equipment and materials you buy and improve the overall appearance of your stall.

Displaying your products effectively at a Christmas market stall is essential to attract and engage potential customers. A well-organised, visually appealing display can make your products more enticing. Arrange them so that they’re easily visible and accessible to customers. Use tables, risers, or shelving to elevate your products at different heights. This makes your display more dynamic and visually interesting.

Organise your products into categories or themes. Grouping similar items together makes it easier for customers to find what they’re looking for. Designate one or more focal points in your display. Place your most eye-catching or high-margin items in these spots.

If possible, choose a location within the market that has good foot traffic, such as corners and areas near the entrance.

Customer experience

Consider some extra details to enhance the overall experience for your stall visitors. This will add to the atmosphere, get potential customers into the festive spirit and help your business to stand out. Provide samples or tastings if you’re selling food or beverages. Even if your offering isn’t food-based, you might want to offer free festive biscuits or minced pies at your stall as a way of encouraging people to stop and browse your products.

Think about who’s attending the event before deciding what’s appropriate. For example, you might find that parents at a school Christmas Fair are not impressed if you’re handing out sweets to all of the children.

Be friendly and approachable to customers. Do your research so that you have full knowledge of your products, ingredients and materials, even if you haven’t made them yourself, and are able to answer any and all customer questions.

Pre-event marketing

Promote your participation in the Christmas market through social media. Create eye-catching posts and updates on Facebook, Instagram and Twitter to announce the event, involving your followers in the build-up. This helps them feel invested in your seasonal activities and encourages them to spread the word.

Use Christmas-themed graphics, images of your products, and relevant hashtags to increase visibility. You could also run paid ads on social media to target specific demographics and local customers. Send out email newsletters to your customers, with exclusive offers they can make use of if they attend the Christmas market. This helps them to feel appreciated and gives them an appealing incentive for coming along.

Connect with the organisers of the event to see if they can help promote your stall through their official marketing channels. Share any marketing materials they provide, such as banners or event logos. If your Christmas market has an online presence or is listed on websites like Eventbrite or local event directories, make sure your stall is featured with high-quality images and descriptions.

List your Christmas market stall in local business directories, online event listings, and community calendars. Include it in your Google My Business listing if you have one so that potential customers can find your stall on Google Maps. You could also collaborate with other sellers at the market to cross-promote each other’s stalls. This can expand your reach and draw in a wider audience, as well as sharing the experience with others and growing your community.

Create blog posts on your website about the event, sharing stories about your products, your journey as a business, and the uniqueness of your stall. You can also send press releases to local newspapers and magazines about your appearance at the event. Human-interest stories about your products or your journey can be newsworthy.

Distribute flyers or business cards with information about your Christmas market stall at local businesses and events. Attend other local fairs, craft shows, or community events beforehand to generate interest and create a buzz. Joining local Facebook groups and community forums is another effective way to promote your stall. Many people look for recommendations and event information in these spaces.

Post-event marketing

There are a number of ways you can maintain the momentum from the fair after the event has ended. Encourage customers to share their purchases from the day on social media and tag your business. Ask for customer testimonials, sharing positive reviews from satisfied buyers on your website and social media channels. You could include business cards in product packaging, containing QR codes that lead straight through to your review page.

Send thank you emails to customers who made purchases or visited your stall. Express your gratitude for their support and offer a special discount as a token of appreciation. Encourage them to sign up for your email newsletter for updates on new products, promotions, and future events.

Share photos and highlights from the event on your social media channels, encouraging customers to tag themselves in photos and share their experiences at your stall. Use surveys or social media polls to gather customers’ opinions about their experience and products. You can also repost any media coverage or mentions of your stall at the Christmas market on your website and social media.

Write a blog post about your experience at the Christmas market, sharing stories, photos, and behind-the-scenes insights. Continue to share festive-themed content, DIY ideas, or related blog posts to keep your brand and customers in the seasonal spirit.

Get Crafters Insurance with Protectivity

When you’re bringing Christmas cheer to your craft business, you don’t want anything to spoil the most wonderful time of the year. However, it’s good to be prepared for anything that can impact your brand and finances, which is why you need the right craft insurance.

Protectivity’s Crafters Insurance offers protection for creative businesses. Choose Public Liability Insurance to cover you in the event that a client or member of the public experiences injury or accidental damage. Employers’ Liability covers you for compensating any employees if they’re injured while working, while Products Liability is for claims arising from third-party goods. You can opt for Equipment and Stock Cover, to cover you up to the value of £250 if your stock is lost, damaged or stolen. We also have Craft Fair Insurance specifically designed for short-term and one-off events.

Find out more and get a free quote to meet the needs of your business.

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Last updated by

09:46:56 GMT • 14 January 2025

5 Things to Remember when Selling at Craft Fairs

By Mandy Czyz

3 October 2019

•

4 mins read

Contributors

Mandy Czyz

Mandy has been with Starpeak Insurance Solutions since 2018, starting in sales in the consumer department and mov...

Get stallholder insurance from Protectivity

Craft fairs are great events to showcase your products. There are likely to be various fairs throughout the year ranging from craft fairs at school events to Wedding or Christmas Craft Fairs. Some might also have fabulous themes that you can adopt for your own stall, it is certainly worth researching the event, the stallholders and the visitors expected to find the Craft Fair that is most suited to you and your business.

So, you have chosen your event, booked and designed your craft stall, made your products and are ready to sell. But what else should you consider when selling at Craft Fairs?

Here are 5 important things to remember for your next Fair:

Finances

Look at the cost of attending the event vs. the profit that you estimate you could make from it to assess if you can benefit from selling there.

You should also consider the benefit that you will get from promoting your business and showcasing your products.

Track your outgoings, for example the attendance fee or stall hire, cost of materials, transport costs etc and then calculate what you think that you could sell.

This will help you to estimate the finances and then you can review the actual figures after the event to help identify if it is something to repeat in the future.

Insurance

Whilst the organiser of your craft fair will likely have their own event insurance, those attending the fair as a stallholder will probably be asked to take out their own public liability insurance upon booking a stall.

Stallholder insurance typically protects you if a third party makes a claim against you for injury or damage for which you are found to be responsible. Consider also getting insurance cover for your products and equipment in case they get damaged whilst at the Craft Fair. Alternatively, we also offer event cancellation cover which will protect you from the unexpected cancellation, postponement, or interruption of an event due to unforeseen circumstances

Link to Online

Although you may engage with a lot of people at a Craft Fair, you might find that some won’t want to make a purchase that day but do have an interest in your products.

It is important then to give them a second opportunity to review your products.

Direct potential customers to your website or Facebook page.

This way people can view your full range of products in their own time and they may well make a purchase. Make sure that you have business cards/leaflets printed so potential customers can take your business details with them and find you later.

Register Your Business

It is likely that the best way to set up your business is as a sole trader and you can do this through www.gov.uk. As part of this you will register for self-assessment and will need to submit your profit and income each year.

Licences

Depending on what kind of Craft Fair you are selling at, you may need a license to trade. If you are attending an organised Craft Fair, it is likely that the organisers will have obtained a licence to cover the event itself.

However, if you are trading at a market for example, you may need a market stall or street trading licence. Contact your local council to understand what requirements there might be.

It is best to check with the organisers of the event that you are attending if there are any requirements for you to obtain licenses or insurance.

So, consider these factors when planning an event. Then enjoy creating fabulous products to showcase you and your business at your next Craft Fair!

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