Author: Bee Ingram

16:09:07 BST • 22 August 2025

Why mindfulness and meditation therapy is in demand

19 August 2025

•

10 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Across the UK, meditation and mindfulness are no longer fringe interests, they’ve become essential tools for managing the challenges of modern life. As conversations around mental health and wellbeing move into the mainstream, more people are seeking ways to reduce stress, improve focus, and feel more connected in their day-to-day lives.

This shift is creating a powerful opportunity for those who feel called to teach these therapeutic support systems. According to the British Mindfulness Institute, demand for qualified teachers has never been greater. The World Health Organisation predicts that by 2030, mental health issues will place a heavier burden on healthcare than heart disease or cancer, highlighting the urgent need for accessible, preventative approaches. Mindfulness-Based Cognitive Therapy (MBCT), recommended by the National Institute for Clinical Excellence (NICE), has been shown to prevent relapse in half of recurrent depression cases, with neuroscience continuing to validate its benefits.

This demand poses a growing opportunity for those looking to develop skills as mindfulness and mediation teachers. Let’s explore the rise of mindfulness in the UK, the reasons people are embracing it, where it’s being practised, and the many ways you can turn your passion for mindfulness or meditation into a meaningful and flexible career.

The rise of mindfulness

Mindfulness and meditation are now firmly in the mainstream. What was once seen as a niche interest is now being woven into everyday life, whether through guided sessions on popular apps, workplace wellbeing programmes, or weekly community classes.

Interest is visible online too, with searches for terms like “mindfulness training” and “how to meditate” increasing significantly, alongside strong growth in app downloads, online course enrolments, and retreat attendance.

This surge is also reflected in national health discussions. Mindfulness is increasingly recognised for its role in reducing anxiety, improving focus, and supporting overall wellbeing. With so many individuals and organisations embracing the practice, the need for skilled meditation and mindfulness teachers is expanding rapidly creating real opportunities for those ready to step into the space.

Why are people turning to mindfulness and meditation?

There’s no single reason, but rather a mix of modern challenges driving people to seek moments of stillness and clarity. Stress, burnout, and uncertainty about the future are all playing a part—but several themes stand out.

Attention and distraction

Our attention is constantly pulled in multiple directions emails, notifications, news alerts, and endless scrolling. Many people turn to mindfulness as a way to retrain their focus, improve concentration, and spend more time in the present moment.

Digital burnout

While technology connects us, it also overwhelms us. Long hours in front of screens, constant connectivity, and online overload can leave people feeling drained. Mindfulness practices offer a chance to unplug and recharge mentally.

Rising anxiety

Economic pressures, global events, and everyday stresses have all contributed to higher anxiety levels. Meditation provides practical tools to calm the nervous system, regulate breathing, and create a greater sense of control.

Managing emotion

Mindfulness helps people notice and process their emotions rather than being swept away by them. For many, it’s a valuable skill for handling conflict, sadness, frustration, or overwhelm more constructively.

Seeking meaning and connection

Beyond stress relief, many are drawn to meditation for its deeper benefits: feeling more connected to themselves, others, and the world around them. In a fast-paced, often impersonal world, these moments of connection can be life-changing.

How is mindfulness practice expanding

Mindfulness is no longer confined to personal practice at home; it’s being integrated into daily life in structured and accessible ways. From classrooms to corporate offices and even GP surgeries, it’s becoming part of our cultural approach to wellbeing.

In schools

More UK schools are incorporating mindfulness into the school day, helping children and young people develop emotional resilience, focus, and healthy coping strategies. These skills not only support learning but also equip pupils for the challenges of life beyond the classroom.

In the workplace

Employers are increasingly recognising the benefits of mindfulness for staff wellbeing and productivity. Many organisations now offer regular sessions or workshops as part of their mental health programmes, giving employees the tools to manage stress, improve concentration, and build stronger working relationships.

Within healthcare

Medical professionals are recommending mindfulness-based approaches for a range of conditions, from managing stress and anxiety to supporting recovery from recurrent depression. Programmes like Mindfulness-Based Cognitive Therapy (MBCT) are endorsed by the National Institute for Clinical Excellence and increasingly offered through NHS services.

In the community

Mindfulness is thriving in community settings such as yoga studios, therapy rooms, and local wellbeing centres. These spaces make the practice accessible to people who may not encounter it at school or work, offering group classes, courses, and drop-in sessions.

Online and On-demand

With the rise of apps, streaming classes, and virtual courses, mindfulness is now accessible anywhere. This flexibility allows people to fit practice into their schedule, making it easier than ever to build a regular habit.

Mindfulness vs Meditation

Although the terms are often used interchangeably, mindfulness and meditation are not exactly the same thing. Mindfulness is the skill of paying deliberate attention to the present moment, whether you’re eating, walking, or simply breathing, without judgement. It can be practised at any time, during any activity.

Meditation, on the other hand, is a structured practice that often uses techniques such as focusing on the breath, repeating a mantra, or visualisation to help cultivate mindfulness (as well as other states of awareness or relaxation). In other words, meditation is one of the most common ways to develop mindfulness, but mindfulness itself can be woven into everyday life.

Exploring different types of meditation

Not all meditation is the same, and people are often drawn to different styles depending on their personality, lifestyle, or goals. Some prefer silent, breath-focused sessions, while others enjoy more dynamic or guided approaches.

Here are some popular types:

Mindfulness Meditation – Often used in therapeutic settings to develop present-moment awareness and self-compassion.
Zen or Vipassana Meditation – Traditional, often silent forms that emphasise stillness, discipline, and deep awareness.
Guided Meditation – Led by a teacher or recording, making it ideal for beginners or themed practices such as stress relief or sleep.
Breathwork and Body Scans – Using the breath or systematic attention to the body to promote relaxation and emotional regulation.
Walking or Movement Meditation – Mindful movement practices like walking meditation, yoga nidra, or qigong that combine awareness with gentle physical activity.

Understanding the differences between these approaches can help you tailor your own practice, or your teaching, to meet the specific needs of your students or clients.

Becoming a meditation teacher

If you feel inspired to share the benefits of mindfulness and meditation with others, becoming a certified teacher can be a deeply rewarding path. It allows you to guide individuals and groups towards greater calm, clarity, and connection, while building a meaningful career.

There are many training routes available, both in-person and online, catering to all levels of experience. Some focus solely on meditation, while others combine mindfulness, breathwork, and complementary wellbeing practices.

When choosing a course, consider:

Accreditation and recognition – Is the qualification recognised by reputable industry bodies?
Practical experience – Does the course include live teaching practice or observation?
Ongoing support – Will you have access to mentorship or peer networks after you qualify?
Flexibility – Does the training fit around your current work or lifestyle?

Beyond training, there are other important steps to prepare for teaching professionally:

A dedicated space to practise – This could be a studio, community room, or even an online setup where you feel comfortable guiding sessions.
Liability insurance – Having a specialist meditation teacher insurance is essential for protecting yourself and your students, whether teaching in person or online.
Promoting your services – From creating a simple website or social media presence to networking with local studios, schools, or businesses, marketing will help you reach the people who need your support.

Becoming a meditation teacher is as much about developing your own practice as it is about leading others, so ongoing learning, reflection, and connection with your own teachers will help you grow in both skill and confidence.

Opportunities for teachers: A growing and flexible career

Training as a meditation teacher opens the door to a wide variety of ways to share your skills and support others. This is a profession that can adapt to your lifestyle, interests, and personal values—whether you want to work locally, travel, or teach entirely online.

Ways to share your skills

Once qualified, you could:

Lead group classes or workshops – In community centres, studios, or as part of corporate wellbeing programmes.
Offer private 1:1 sessions – Providing personalised guidance for individuals seeking deeper support.
Work with schools, charities, or workplaces – Bringing mindfulness into environments where it can have a lasting impact.
Host retreats or online programmes – Creating immersive experiences that help people deepen their practice.
Create your own digital content – Such as a YouTube channel, podcast, or app-based meditation library.

Specialising in a niche

Focusing on a particular area can help you stand out and attract the right students. For example, breathwork training is a natural complement to meditation, offering techniques that can release tension, process emotions, and support mental clarity. You might also specialise in mindfulness for children, workplace wellbeing, or meditation for stress and anxiety.

Combining services

Many teachers weave meditation into a broader offering, combining it with coaching, yoga, counselling, or holistic therapies. This can enhance the value you provide, create more varied income streams, and allow you to meet the diverse needs of your clients.

Teaching meditation is more than just a profession, it’s an opportunity to make a meaningful difference in people’s lives while creating a career that offers flexibility, personal growth, and purpose.

So, is it time to get started?

We’re living in a time where more people than ever are looking inward, seeking calm, clarity and connection. Meditation and mindfulness are playing a key role in that journey, and teachers are needed to guide the way.

If you’ve felt the benefits of mindfulness in your own life and feel inspired to share them, this could be your moment. Whether you’re starting from scratch or looking to deepen your existing practice, becoming a meditation or breathwork teacher could be a powerful next step.

Protect your practice with Meditation Teacher Insurance

As with any small business or professional service, having the right insurance is essential – and for meditation teachers, specialist cover offers the protection you need.

Protectivity’s meditation teacher insurance is designed specifically for professionals like you, whether you run group classes, offer one-to-one sessions, or integrate meditation into other wellbeing services. Our cover includes up to £5 million public liability insurance, along with professional indemnity cover. You can also choose to add personal accident cover, equipment protection, and employers’ liability if you have staff or volunteers assisting your sessions.

Our policies are flexible, with manageable payment options, so you can focus on sharing the benefits of meditation without worrying about unexpected setbacks.

Take a closer look at our mediation and mindfulness policies and see how they can support you and your business – get a quote today.

Get Meditation Teacher Insurance from Protectivity

Last updated by

15:48:05 BST • 13 August 2025

The rise of pop-up barber shops

12 August 2025

•

11 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Get Salon Insurance from Protectivity

If you’re a freelance barber in the UK looking to grow your business, reach new clients, and stand out in a competitive market — you’re in the right place. The male grooming industry is thriving, with UK market value estimated at £8–9 billion and forecast to grow rapidly in the coming years (Grand View Research).

With 58% of men visiting a barber regularly — typically every 2 to 6 weeks (Modern Barber) — there’s no question that demand is strong. But in a world where customers, particularly younger audiences, expect speed, convenience, and experience, traditional setups aren’t always enough.

That’s where pop-up barber shops come in.

Flexible, eye-catching, and perfect for today’s mobile lifestyle, pop-ups are opening up new opportunities for barbers to showcase their craft, build a loyal following, and take their business directly to where the customers are — from festivals to train stations and everything in between.

Whether you’re just starting out or looking for a fresh way to grow, pop-up barbering could be the game-changing move you’ve been waiting for. Let’s explore what makes pop-ups so popular, where they work best, and how you can tap into this fast-growing trend.

What is a pop-up barber shop?

A pop-up barber shop is essentially a temporary grooming space set up in a high-footfall area for a limited time. Unlike traditional barbershops with fixed locations and long leases, pop-ups are flexible, fast-moving, and adaptable, perfect for freelance barbers who want to get out there and make an impact.

You might find pop-up barbers:

In retail units or shopping centres (think kiosks or corner booths)
At festivals, fashion shows or sporting events
Inside trendy clothing shops or co-working spaces
Operating out of custom-fitted vans or trailers
Even at train stations or airports

It’s all about bringing the barber to the people, instead of waiting for them to come to you.

Why are pop-up barber shops so popular right now?

The popularity of pop-up barbering isn’t just a passing trend – it’s a reflection of shifting customer expectations and barbering culture. Here’s why they’re hot right now:

1. Convenience

Modern clients are always on the go. They love services that fit around their lifestyle and getting a tidy trim while waiting for a train or shopping can fit in well.

2. Lower overheads

Pop-ups can save you thousands compared to renting a traditional shop. You can trial locations without long-term commitment, making it a brilliant option for barbers just starting out.

3. Brand building on the move

A well-branded pop-up can turn heads. It’s a great way to get your name out there, collect reviews, and build a loyal customer base — especially if you offer a top-tier experience.

4. Cultural cool

Pop-ups tap into the “experience economy” — where people value not just the service, but the vibe. A stylish, mobile setup says you’re modern, agile, and in the know.

Best places to set up a pop-up barber shop in the UK

When it comes to running a successful pop-up barber shop, location is everything. You want to be where the people are and more importantly, where people are waiting around, browsing, or open to an impulse service. The right spot can mean the difference between a quiet day and a fully booked one. So, what makes a great pop-up location?

High foot traffic: More people = more potential clients
A captive audience: Places where people are stuck or have time to kill are gold
Targeted demographics: Think young professionals, students, shoppers, people who care about looking sharp and value convenience

Here are some of the best types of locations to consider for your next pop-up:

Train stations

Busy railway hubs are perfect for catching people on the move – especially commuters, business travellers, or tourists who want to look tidy before reaching their destination. Many are rushing to or from work and appreciate a quick tidy-up on the go. The combination of high visibility and constant footfall makes these a lucrative spot.

Shopping centres

Shopping centres attract people who are already in the mindset to spend – and grooming fits right in. These spaces usually have long dwell times, are weatherproof (always a bonus in the UK!), and provide everything from casual shoppers to entire families, meaning a diverse and ready-to-pay audience. A sharp, well-branded setup stands out in these environments.

Markets

Whether it’s a trendy street market or a more traditional indoor one, markets are all about discovery – and a stylish barber setup can be a real crowd-puller. People go to markets for unique experiences, and a pop-up fits right into that. It’s also a great way to test out different parts of a city without committing long-term.

Universities & student unions

Students love convenience – and let’s be honest, many could do with a regular haircut. Uni campuses and student unions are buzzing hubs, especially during term time. Offering affordable trims in a social environment (think Freshers’ Week or before big nights out) can help build loyalty fast and generate word-of-mouth buzz.

Festivals & events

Festivals, car shows, beer festivals, sporting events are full of people who are out to enjoy themselves and are often happy to spend on impulse. Pop-up barbers at these events stand out, especially when offering beard tidy-ups, fades or styling. You’ve got a concentrated audience, loads of energy, and great potential for branding.

Beach towns in summer

Seaside spots like Brighton or Newquay are packed in the warmer months. Visitors are relaxed, open to new experiences, and want to look good while they’re away. Offering walk-in trims or beard line-ups by the beach? That’s the kind of holiday story people remember (and post about online).

Corporate offices or co-working spaces

White-collar professionals often struggle to fit in a trim during the working week, especially in cities. Popping up in or near offices during lunchtime or after-hours offers a super convenient service with minimal disruption to their day. Plus, employers love providing perks, so you may even strike up corporate deals.

Pop-up retail units or containers

Specialist retail parks like Boxpark or Pop Brixton are purpose-built for pop-up culture. These locations offer a built-in footfall and a crowd who are looking for unique, Instagrammable services. They also tend to be in trendy areas with a creative vibe, making them ideal for brand-conscious barbers.

Salons/Barbers

Some salons and established barbershops offer chair rental by the day or week, allowing you to operate a semi-permanent pop-up without the cost or commitment of a full lease. This is perfect if you want flexibility, are testing a new area, or want to expand your reach without opening a second location.

What you need to get started

Launching a pop-up barber shop doesn’t mean cutting corners. Here’s what you’ll need:

Portable kit: Quality clippers, chair, mirror, lighting — all lightweight and mobile.

Licences: Check with your local council for permissions to operate.

Insurance: A specialist mobile barbers’ insurance is essential financial protection for your services.

Booking system: Apps like Fresha, Booksy or even Instagram DMs can work.

Payment tools: Contactless reader – most will expect to pay by card/contactless.

Branding: A sharp name, signage, and uniform make all the difference.

Health & Safety: Hygiene is crucial – you will need a procedure and equipment as necessary.

Promotion plan: Post online in local Facebook groups, tag locations, use reels.

Pricing and costs: Plan what you’re going to charge based on your costs and reasonable local rates.

How much to charge as a mobile barber?

The truth is, there’s no one-size-fits-all answer, but there are a few key factors that can help you set your prices confidently and competitively, while still turning a solid profit.

Look at the local competition

Before anything else, take a good look at what other barbers in your area are charging, both traditional shops and mobile ones. Use Google, Instagram, and booking apps like Fresha or Booksy to scope out:

What’s the going rate for a skin fade, beard trim, or full grooming package?
Are other mobile barbers charging more for convenience?
Do they charge extra for home visits or weekend appointments?

If you’re offering something unique (like pop-up locations, creative cuts, or premium service), don’t be afraid to position yourself in the upper-middle range — especially if you back it up with branding and experience.

Consider regional variations

Pricing can vary massively depending on where you are in the UK. A fade in London might cost nearly double what it does in Cardiff and clients in some cities are used to paying more for convenience or style.

Here’s a rough guide to average starting prices for a standard men’s haircut by city:

<tablestyle=”height: 264px;” border=””2″” width=”635″>

CityTypical Mobile/Pop-Up Rate (Standard Cut)London£25 – £45+Manchester£20 – £30Birmingham£18 – £28Bristol£20 – £30Brighton£22 – £35Edinburgh£20 – £32Cardiff£18 – £25Belfast£17 – £25

Don’t forget your costs

Your pricing isn’t just about what clients will pay it also needs to cover your costs and still leave you with a profit. Make sure you factor in:

Equipment (clippers, mirror, chair, lighting)
Licensing & insurance
Transport or fuel
Rental or pitch fees (if operating from a retail unit or market)
Marketing (flyers, social media boosts)
Time — including setup, pack-down, and travel

Even if your kit is already sorted, things like blade replacements, cleaning supplies, or upgrading your gear all eat into your bottom line. Be smart: build a buffer into your prices to keep things sustainable.

Create tiered pricing

Offering tiered packages (e.g. “Quick Trim – £18”, “Full Service – £30”, “Deluxe Cut & Beard – £40”) gives clients more choice and encourages upsells. It also helps you appeal to different budgets without compromising your brand.

Tips for your pop-up success

Team up with local businesses, like cafés or gyms
Offer a launch deal or loyalty card to keep clients coming back
Set up in a way that’s Instagram-friendly – people love sharing unique experiences
Collect reviews on the spot (Google, Trustpilot or social media)
Bring a mate to help with bookings, walk-ins, or just general crowd control
Be adaptable, learn what works, adjust your timing and pricing as you go

The future of mobile barbering

The future of barbering is all about flexibility, mobility, and personality. Pop-up shops let you showcase your brand, sharpen your skills, and build real connections, without being tied down to one location.

And let’s face it: clients are loving the convenience. Whether it’s a last-minute tidy-up before a meeting or a fresh fade before hitting a festival, pop-up barbers are filling a gap that traditional shops can’t always cover.

Secure your services with Barber Insurance from Protectivity

There’s a lot to enjoy about becoming a self-employed mobile barber or running your own pop-up barber shop. It offers freedom, flexibility, and the chance to grow your brand on your own terms. But like any small business venture, there can be challenges along the way and in some cases, unexpected setbacks could end up costing you a significant amount of money.

The smartest way to protect yourself from financial risks is with specialist barber insurance or barber shop insurance.

At Protectivity we provide cover for hundreds of skilled barbers across the UK. With our affordable policies, you can safeguard your business against the loss, theft or damage of your equipment, as well as accidental damage caused while working in a client’s home or temporary venue. Mobile Barber Insurance starts from just a few pounds a month.

Take two minutes today to get a quick quote online and make sure your business is properly protected.

Get Barber Shop Insurance from Protectivity

Last updated by

08:54:52 BST • 12 August 2025

Why aromatherapy is a rising trend for a holistic therapy

7 August 2025

•

10 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

In recent years, there’s been a noticeable shift in how people approach their wellbeing. Clients are no longer just looking for one-off treatments – they’re seeking immersive, multi-sensory experiences that support their emotional, physical, and energetic health. As a result, many holistic therapists are exploring new ways to deepen their practice and enhance their clients’ experience.

One powerful – and wonderfully aromatic – addition to the modern therapist’s toolkit is aromatherapy. Whether you’re a reflexologist, massage therapist, energy healer or yoga teacher, aromatherapy offers a natural, affordable, and effective way to complement the work you’re already doing.

So why is aromatherapy becoming so popular among therapists, and how can it benefit your clients and your business? Let’s explore.

What is Aromatherapy?

Aromatherapy is the therapeutic use of essential oils extracted from plants, flowers, roots, and herbs. These potent oils are used to support the mind, body and spirit – most commonly through inhalation, topical application or diffusion into the environment.

Each oil carries its own unique properties. For example, lavender is known for its calming effects, eucalyptus is often used to clear the airways, and sweet orange can uplift mood. When used mindfully and safely, essential oils can have a powerful effect on the nervous system, emotions, and even the immune system.

For holistic therapists, aromatherapy isn’t about replacing your existing modalities – it’s about enhancing them.

The growing popularity and demand for aromatherapy

Aromatherapy is no longer considered a niche interest. In the UK, it’s becoming an increasingly mainstream aspect of wellness culture – and client demand is rising accordingly.

With growing awareness around stress management, emotional wellbeing, and natural healing methods, more people are turning to therapies that engage the senses. Aromatherapy’s appeal lies in its ability to create a safe, soothing environment, while also offering tangible support for both mind and body.

In fact, you’ll now find essential oils used in everything from NHS palliative care units to luxury spas, yoga classes and even corporate wellness programmes. This increased exposure is translating into more clients actively seeking therapists who can offer aromatherapy as part of their treatments.

How aromatherapy enhances other therapeutic practices

One of the most exciting things about aromatherapy is how incredibly versatile it is. It can be used to elevate a wide range of therapies in both subtle and profound ways. Not only can it enrich your clients’ sensory experience, but it also adds a new dimension to your services – helping you stand out, deepen client relationships, and add value to your offerings.

Here’s how aromatherapy can integrate seamlessly with other practices, while supporting both client wellbeing and business growth:

Massage Therapy

Adding essential oils to your massage treatments doesn’t just make the experience more luxurious – it can actually increase therapeutic benefit. Oils like frankincense for grounding, chamomile for calming inflammation, or peppermint for muscle recovery can be blended into massage oils to tailor each session to your client’s needs.

Clients will often feel the difference immediately and appreciate the extra layer of care. Many are happy to pay a small supplement for aromatherapy massage, making it an easy way to enhance both the value of your treatments and your income per session.

Reflexology

Essential oils can amplify the calming and restorative effects of reflexology. A few drops diffused in the room or gently applied to the feet can help create a deeply centred and focused atmosphere. Oils such as bergamot or ylang ylang can support emotional release or aid clients in letting go of tension.

When used thoughtfully, aromatherapy can help clients enter a state of relaxation more quickly – which means your treatments may feel more effective and memorable. This can boost client satisfaction and increase repeat bookings.

Reiki and Energy Healing

Energy work is already a subtle, intuitive process – and adding scent can enhance the energetic experience. Aromatherapy helps to shift the emotional and vibrational tone of a session. Oils like sage, rose, or sandalwood can help clear, balance or uplift energy.

Many Reiki practitioners also use oils to anoint the chakras, cleanse the treatment space, or create a sense of ceremony. This sensory ritual deepens client connection and can help build a signature experience that keeps clients coming back.

Counselling or Coaching

While aromatherapy isn’t used diagnostically or to “treat” emotional issues, it can offer gentle, non-verbal support to clients in talking therapies. Scents such as lavender, neroli or mandarin can help ease anxiety, reduce overwhelm, or promote focus during sessions.

Even something as simple as a calming diffuser in your therapy room can create a more comforting environment – encouraging your clients to open up and feel safe. It’s a subtle touch that adds warmth to your space and leaves a lasting impression.

Yoga and Meditation

Aromatherapy can enhance breathwork, deepen relaxation, and encourage presence during yoga and meditation. Oils such as frankincense, lemongrass, or clary sage can help set the mood and intentions for a session.

Incorporating scent into your classes – either via room sprays, diffusers or mat spritzers – can add a sensory signature to your offerings. This small touch helps differentiate your practice from others and encourages brand recognition and loyalty.

Even just using a diffuser in your treatment room can create a nurturing sensory environment – and it doesn’t require any hands-on application.

How to incorporate aromatherapy into your practice

The beauty of aromatherapy is that it’s incredibly flexible. You don’t need to overhaul your entire practice or invest in dozens of oils to get started. In fact, most therapists begin with a few well-chosen oils and gradually build up as they gain confidence and see what resonates with their clients.

Here are a few simple, practical ways to introduce aromatherapy – each offering clear added value for your clients and extra income potential for your business:

Diffusion

Use a diffuser in your therapy room to subtly influence the mood – whether it’s calming, uplifting, or grounding. A relaxing scent can help clients shift gears before the session even begins. This sets the tone and helps your space feel more inviting and professional.

Clients will often comment on the scent, which can open conversations and build interest in aromatherapy add-ons.

Blended oils for massage or touch therapies

By creating bespoke massage blends, you can tailor treatments to clients’ physical or emotional needs. This level of personalisation makes your sessions feel more thoughtful and attentive – and many clients are willing to pay a premium for this.

Custom blends can be positioned as a luxury add-on or included in higher-priced packages, helping to increase your average session value.

Personalised take-home blends

Aftercare doesn’t have to stop at advice – you can create rollerballs, inhalers, or pillow sprays for clients to use between sessions. This keeps your practice in their daily routine, strengthens your client relationship, and creates an extra stream of revenue.

These make excellent upsells and can even be packaged as gifts or seasonal promotions.

Aromatherapy facials or hand massages

These make lovely stand-alone treatments or can be added onto longer sessions for a deeply relaxing experience. They’re especially popular with clients who want to unwind, or as taster sessions for those new to aromatherapy.

They’re also great entry-level offerings for events, markets, or wellness fairs – helping you attract new clients.

Workshops and Group Sessions

If you run yoga, meditation or wellbeing groups, aromatherapy can be a powerful enhancement. You might offer themed workshops like “Essential Oils for Stress” or “Aromatherapy for Sleep”, introducing clients to new tools they can use at home.

Workshops are an excellent way to position yourself as an expert, reach new audiences, and generate income outside of 1:1 work.

Start by choosing a few high-quality, ethically sourced essential oils and learn how they interact with the systems you support in your therapy work.

How aromatherapy can add to your profitability

Incorporating aromatherapy isn’t just good for your clients – it can also support the financial side of your practice. Here’s how:

Add-on services: Offer aromatherapy as a supplement to existing treatments.
Retail products: Sell pre-made or bespoke blends, diffusers, or gift sets.
Workshops and online sessions: Teach clients how to use oils at home.
Packages and memberships: Create signature treatments that include aromatherapy for added value.
Differentiate your offering: Stand out in a crowded market by offering a multi-sensory, personalised experience.

Many therapists find that aromatherapy brings a new level of professionalism and care to their work, which can justify a higher price point and foster deeper client loyalty.

Training in Aromatherapy

If you’d like to integrate aromatherapy more formally into your practice, it’s important to choose the right training. Here are a few things to consider:

Accredited Courses

Look for courses accredited by bodies like the International Federation of Aromatherapists (IFA), International Federation of Professional Aromatherapists (IFPA) or the Complementary and Natural Healthcare Council (CNHC).

Types of Training

Introductory workshops: Great for personal use or light integration.
CPD-approved courses: For therapists looking to expand their toolkit.
Full diplomas: For those wanting to practise aromatherapy as a standalone therapy.

Make sure your training is an approved provider and allows you to use oils professionally, as this could affect your insurance. Plus, you should always check the scope of practice if you’re combining it with touch-based therapies.

The FHT and CThA websites often list approved UK aromatherapy courses.

So, is aromatherapy the next step for your practice?

If you’re a holistic therapist looking to deepen your impact, broaden your toolkit, and enrich your client experience, aromatherapy offers a beautiful, accessible path forward. It’s rooted in ancient wisdom, backed by modern science, and full of possibilities – both for your clients’ wellbeing and your business growth.

Start small. Choose a few oils. Experiment with a diffuser or massage blend. You might be surprised how quickly both you and your clients fall in love with the power of scent.

Protect your practice with Aromatherapy Insurance from Protectivity

As with every type of small business, having specialist therapist insurance is essential – and for aromatherapists, specialist cover tailored to your profession can offer peace of mind and protection.

Protectivity’s aromatherapy insurance is designed specifically for professionals like you, whether you offer aromatherapy as a standalone therapy or integrate it into other treatments. Our cover includes up to £5 million public liability insurance, along with professional indemnity and you can add personal accident cover, equipment protection, and employers’ liability if you have others working with you.

Our policies are flexible, with manageable payment options, so you can focus on growing your aromatherapy practice with confidence. Take a closer look at our holistic therapy polices and see how it can support you and your business today.

Get Aromatherapy Insurance from Protectivity

Last updated by

10:58:29 BST • 6 August 2025

Costly home and garden renovation and maintenance mistakes

7 August 2025

•

12 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Experts reveal some of the most ‘costly’ home and garden renovation and maintenance mistakes that homeowners can make

Summer can be a great time to tackle DIY, home renovation, and home maintenance tasks. However, without proper planning, homeowners can easily end up making mistakes which could prove costly…

With this in mind, we collaborated with expert tradespeople across various specialisms (including electrics, gardening, and painting and decorating) to share examples of ‘costly’ errors (from monetary, time, legal, and safety points of view), as well as discussing some of the most common mistakes that homeowners make, and how to fix them. Read on to find out more…

Meet the experts

Vishal Narbheram is an electrician with 15 years’ experience, and founder of Onward Shift – a mental health platform to help construction businesses and individuals thrive

Rhiannon Odey, content creator at Easy Garden Group

Natalie Marsden, a Plymouth-based painter and decorator, otherwise known as The Lady Painter

High monetary cost mistakes

When it comes to mistakes that impact your wallet, there are a few things that the experts warn against:

Skipping regular electrical inspections

When it comes to electrics, Vish shared that – “one of the biggest money wasters we see is skipping regular electrical inspections. It’s easy to overlook but hidden electrical faults (especially in older properties) can build up quietly and turn into serious and expensive problems down the line.

“Inspections are a bit like a car’s MOT but for your home’s electrics. They should be done roughly every 10 years in a typical house but the older the property, the more often you should get them checked”.

If you’re overdue for an inspection, get a qualified electrician in to carry one out. They’ll assess your system and flag up any issues, categorising them like this:

C1 – Immediate danger
C2 – Potential danger
C3 – Recommended improvement
FI – Further investigation needed

Vish estimates that costs could be around £150 to £500 for this, depending on the size and condition of the property.

Overwatering in the garden

When it comes to gardening, Rhiannon shared that overwatering can be an expensive mistake – “Overwatering wastes water and can kill plants, costing £20–£100+ to replace. To fix, use a moisture meter and consider a drip irrigation system or smart watering timer. Pairing with a rain sensor creates the perfect low-maintenance setup”.

Poor soil preparation

Rhiannon added that poor soil preparation can also cost to fix – “Planting in unconditioned soil leads to poor growth and wasted investment. To fix, mix compost or organic matter (£30–£60) into soil before planting. Better still, start a compost heap for free to produce nutrient-rich compost”.

Hardscaping errors

Rhiannon also highlighted that hardscaping errors can also prove costly – “DIY patios, raised beds, or paths done incorrectly can crack, sink, or drain poorly, costing £500–£1,000+ to fix. To fix, hire professionals for complex hardscaping to ensure proper foundations and longevity”.

Using cheap paint

Natalie shared that opting for the cheapest paint can end up costing more in the long run – “One common mistake is going for the cheapest paint. Although you may think this helps the bank balance, half the time you end up having to buy more as it’s not the same quality and doesn’t cover well. As they say ‘buy cheap, buy twice’. This isn’t saying to pay for the most expensive just as for recombination on the medium ground”.

Not protecting flooring and furniture when decorating

Natalie added that not protecting flooring and furniture when decorating can also cause costly damage – “I would also definitely emphasise on plastic sheeting and floor coverings for sure. Carpets can be so easily damaged as can furniture. Covering with plastic sheeting, floor covering and plastic back dust sheets can solve this”.

High time ‘cost’ mistakes

As well as mistakes often leading to expensive remedies, the time ‘cost’ of mistakes is also an aspect to consider.

Unqualified electrical work

Vish shared that “letting someone who’s not properly qualified do your electrics might seem like a shortcut but it almost always leads to delays. Unqualified electrical work can take a lot of time to fix and more importantly, it can delay the entire project. Other trades can’t get started until the electrics are sorted, so it ends up having a knock-on effect”.

A qualified electrician will need to go over everything, spot any faults and make it all safe and compliant. This often means taking things apart and starting again, so Vish warns that “not all electricians will take on this kind of job, especially if it involves fixing poor or unsafe work from someone untrained”.

According to Vish, the estimated timeframe to remedy could be “anywhere from a few days to a week but for more complex fixes, it could take much longer”.

Planting in poor soil or wrong plants

Rhiannon shared that “Using unsuitable soil or plants results in slow growth or failure, wasting a season. To fix, test soil (£20 kit) and choose plants suited to your garden. Amend poor soil early with compost.”.

Neglecting weeds in the garden

Rhiannon shared that “Small weeds can become invasive, requiring hours or even days to remove. To fix, weed weekly and apply mulch to reduce regrowth.”.

Improper pruning of plants

Rhiannon shared that “Bad cuts can damage plants, delay flowering, or reduce fruiting for years. To fix, research proper pruning techniques or hire a gardener (£50–£80 for expert help)”.

Not taking enough time to prep before painting

Natalie added that “It’s all preparation and making sure sanding, chalking, filling is all done beforehand and not skipped. This goes for not using an undercoat too – some products do state one coat or self primer but doing your research and looking at reviews would help to pick the right product. For example, for woodwork I always prime bare wood, then undercoat and topcoat woodwork for the best result”.

Forgetting to assess the working area before starting

Natalie shared that “time is something that is so important when it comes to painting and decorating as it’s all part of a plan. I would say always assess the working area – for example, if there is wallpaper that needs stripping this is a first port of call. Filling and chalking can put you back from painting walls and woodwork, so planning will help with timings”.

High legal ‘cost’ mistakes

In some cases, potential legal issues can arise – so due diligence is key in the following areas:

Not getting the right certification for electrical work

Vish highlighted that “not getting the right certification for electrical work is a common and very costly mistake. Things like rewiring or adding new circuits legally require sign-off and without that paperwork, your local council can hold up the project.
If the work hasn’t been certified properly, the council may insist on sending their own inspectors and they don’t come cheap. You’ll also be liable for any work needed to bring things up to standard”.

The safest route is to always hire an accredited electrician from the start – on this, Vish suggests looking for someone registered with NICEIC or NAPIT.

However, if the work’s already been done and you don’t have the paperwork, Vish warns that “you may need to apply for retrospective sign-off from the council and pay for any corrections they require. A good rule of thumb? Hold off on paying the final invoice until you’ve got the proper certification in hand”.

When estimating costs for this, Vish shared that council inspectors typically charge £450+, plus any extra costs for rectification work.

Planting too close to boundaries

Rhiannon highlighted that overhanging branches or invasive roots can cause disputes with neighbours. To fix this, she recommends “checking boundaries and planting large shrubs or trees at least 2m away”.

Protected trees (TPOs)

Pruning or removing trees under a Tree Preservation Order without permission can also lead to fines. To fix this, Rhiannon says to “check local council regulations before starting work”.

Poor drainage and water runoff

Rhiannon also warned that incorrect hardscaping that pushes water onto neighbouring properties can cause legal claims. To fix, you may need to “install proper drainage channels (£500–£2,000)”.

Lime plaster

Natalie highlighted that “one potential legal issue that could come about when painting is not properly considering the type of property and materials used. For example different paint should be used on lime plaster (often listed buildings or buildings of age) compared with normal emulsion for the standard walls”.

High safety ‘cost’ mistakes

Expensive, time-intensive, and legal issues are all unwanted – however, some mistakes could actually lead to safety issues, which could impact you, your family, your pets, your neighbours, or even wildlife.

Tree pruning without expertise

Rhiannon warned that cutting large branches without proper equipment risks serious injury and damage. Instead of attempting this yourself, she recommends hiring a professional arborist (approximately £150–£400 per day).

Misusing power tools

Accidents from trimmers, mowers, or chainsaws are common when used incorrectly. Rhiannon urges anyone using power tools to “wear PPE (goggles £10, gloves £5) and follow safety guides”.

Chemical misuse

According to Rhiannon, overusing pesticides or weedkillers “can harm people, pets, and wildlife”. Using organic alternatives like neem oil or companion planting (£10–£30) are recommended over chemicals.

Common gardening mistakes during summer

As well as these ‘costly’ mistakes, we also delved into some of the most common gardening mistakes that homeowners might make during the summer months.

Overwatering during heatwaves

Rhiannon shares that many gardeners water too frequently in summer, drowning roots, encouraging fungal issues, and wasting water. To fix, she suggests to “water deeply but less often, ideally early morning or evening. Use a moisture meter (£10–£15) or install a drip irrigation system (£50–£200) with a timer. Pairing this with a rain sensor creates a stress-free, efficient watering setup”.

Cutting the lawn too short

According to Rhiannon, cutting grass too close during hot weather weakens roots, causes bare patches, and encourages weeds. To fix, she suggests to “keep your lawn at around 5–7 cm during summer. Overseed patchy areas (£10–£20) and apply summer lawn feed (£15) to boost recovery”.

Planting at the wrong time of day

Planting or transplanting in midday heat stresses plants, causing shock or wilting. Rhiannon recommends planting “early in the morning or in the evening when temperatures are cooler. Use shade cloth (£10–£20) to protect young or sensitive plants”.

Skipping mulch

Rhiannon also stresses that, without mulch, soil dries out faster and weeds take over. To fix this issue, she suggests applying a “5–8 cm layer of organic mulch like bark, compost, or straw (£5–£8 per bag) to lock in moisture and suppress weeds”.

Ignoring shade needs

Finally, Rhiannon shares that planting sun-sensitive plants in full sun leads to leaf scorch and stunted growth. To fix, “group plants by light requirements and move containers to shaded spots during heatwaves”.

Tips to avoid these pitfalls and mistakes

In a bid to help homeowners avoid some of these issues in the first place, the experts shared some expert tips and advice:

Electrical-specific advice

Vish shared 7 of his tips on how homeowners can avoid making some of these electrical mistakes already outlined in the first place:

Hire the right people – Always use qualified electricians who are registered with NICEIC or NAPIT.
Ask smart questions – Make sure you understand what’s being done, how long it will take and whether it’ll meet current regulations.
Get a few quotes – Don’t just go with the cheapest. If a price seems too good to be true, it probably is.
Check their credentials – Don’t be scared to ask for proof of qualifications and insurance before they start.
Stay on top of inspections – Book regular electrical checks (rule of thumb is every 10 years for homeowners, every 5 years for landlords).
Know the basics – You don’t need to be an electrician but it helps to know where your fuse board is and what to do in case of an emergency.
Know your limits – DIY has its place but electrics are one of those jobs that are best left to the professionals. It’s safer, smarter and often cheaper in the long run.

Gardening-specific advice

Rhiannon also shared 5 of her tips on how homeowners can avoid costly gardening mistakes:

Plan ahead– Understand plant needs, sunlight, and soil before planting.
Test soil – A £20 soil test kit can prevent nutrient issues.
Do regular maintenance – Small, frequent tasks prevent larger problems.
Ask for advice – Garden centres and local experts are invaluable.
Leave certain tasks to professionals – For example, drip irrigation and micro-irrigation are simple DIY projects, but larger systems (e.g., pop-up sprinklers) often require a professional landscaper for proper setup, efficiency, and coverage. Similarly, hardscaping projects (such as patios, decking, and drainage) benefit from expert workmanship to avoid costly future repairs. Also, tree work – such as large-scale pruning or tree removal – is dangerous and needs specialist tools and insurance.

For more information on which tasks homeowners should always consult a professional, rather than attempting to DIY, visit our recent blog on tradespeople’s tricks of the trade.

Secure your trade & tools insurance

Our tradesmen insurance offers the essential business cover you need to protect against potential claims, ensuring you operate securely and avoid financial losses. With public liability included, you also have the option to add extras like employers’ liability, Contractors Works cover, Plant & tools cover, tailored to the specific needs and size of your business. So, whether you operate as a sole trader or run a larger business we can offer the cover you need. Whether you’re a builder, painter, electrician or gardener, our policy is flexible to your needs.

Tradesman' Insurance from Protectivity

Get a quote

Last updated by

09:11:38 BST • 7 August 2025

How much can you earn running an ice cream van?

6 August 2025

•

8 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Thinking about running an ice cream van? You might be wondering: Is it worth it? Can I actually make a decent living scooping 99s? Getting an ice-cream van up and running is fairly straightforward but to make money it depends on when, where, and how you operate, let’s look at how to make it work.

If you’ve been paying attention to the weather this year, you’ll know we’ve been experiencing one of the warmest UK summers on record. With the sun blazing and parks packed, ice cream vans across the country have seen sales absolutely surge. There’s never been a better time to get the scoop on what this business can really earn.

Ice cream vans have been a beloved part of British culture for over a century. Introduced by Italian immigrants in the early 1900s, they became icons of the 1960s high street, with their cheerful chimes and soft-serve cones. Though they dipped in popularity during the 2000s, a combination of nostalgia, foodie culture, and warmer summers has brought them roaring back.

In this guide, we’ll dig into the earnings potential of an ice cream van in the UK, exploring daily takings, seasonal highs and lows, best and worst spots, regional differences, and even a touch of history.

Why start an ice cream van business?

The Perks:

Low startup costs compared to shops or cafes
Flexibility to choose your hours, locations, and events
High profit margins on core products
Seasonal surges during spring and summer
Brilliant for social and family-oriented entrepreneurs

The Challenges:

Seasonal demand and weather dependency
You need to get the right licences and permissions
Van and equipment need regular upkeep
Competition for pitches in busy spots

How much does it cost to start an ice cream van business?

Startup Costs (Approximate ranges)

Item	Cost Range
Used ice cream van	£10,000 – £30,000
Branding & refurbishments	£1,000 – £5,000
First stock order	£500 – £1,500
Licences & permits	£300 – £1,000
Insurance	£500 – £2,000
Optional POS system	£200 – £500
Total Estimated	£12,500 – £40,000+

Ongoing Costs

Fuel and restocking
Cleaning and van maintenance
Public liability insurance or specialist catering insurance renewal
Event pitch fees or street trading licences
Storage or off-road parking (especially off-season)

How much do ice cream vans make in the UK?

Let’s cut to the chase. Here’s what a typical UK ice cream van can earn:

Daily Takings (Estimates):

Day Type		Average Takings
Quiet weekday		£100 – £300
Busy weekend		£400 – £800
Local event/festival		£500 – £1,500+
Private hire (e.g. wedding)		£300 – £1,000+

Monthly/Seasonal Income:

Summer (Apr–Sep): £4,000 – £10,000+ per month turnover
Winter (Oct–Mar): £0 – £2,000/month, unless you diversify with hot desserts or events

Profit Per Product:

Item	Sell Price	Cost Price	Profit
Mr Whippy cone	£2.50	£0.30	~£2.20
Cone with flake	£3.50	£0.50	~£3.00
Slush drink	£3.00	£0.60	~£2.40
Cold canned drink	£1.80	£0.50	~£1.30

With high margins and a fast-paced sales model, ice cream vans can rake it in quickly, especially during peak events or sunny weekends.

Seasonal fluctuations

The UK weather is famously unpredictable – and your income can swing wildly with it.

Summer Peak

Late April to early September is the prime window.
During heatwaves, sales can skyrocket by 2x or even 3x in a day.
Bank holidays and school breaks offer huge boosts.

Winter Low

From October to March, most vans go into hibernation or switch to events and hot treats.
Some diversify into churros, waffles, or hot drinks to stay afloat.

If you’re in it for the long haul, plan ahead financially to balance the off-season.

Regional differences: Where you operate matters

Not all ice cream van opportunities are created equal. Location plays a massive role in how much you can earn.

Coastal Areas

Tourist towns around popular beaches and attractions are goldmines in summer.
High footfall and holidaymakers = big money days.

Parks & Green Spaces

Popular in cities and suburbs; ideal for weekends and school holidays.
Getting permission or a regular pitch is key.

City Centres

Can be a mixed bag – great foot traffic, but expensive permits and high competition.

Residential streets

Slower paced, but steady income after school and on warm evenings.

Best and worst spots to sell ice cream

Top Spots

Beaches and promenades
Local parks on sunny weekends
Music festivals, fairs, and car boot sales
School events, weddings, and birthday parties
Sports matches and local clubs

Worst Spots

Isolated lay-bys (unless it’s a truck stop)
Areas with strict council trading laws and no public footfall
Locations too close to supermarkets or ice cream shops
Overly saturated pitches with multiple vans

Licences & legal bits

Starting a van isn’t just about scooping ice cream – there’s a bit of paperwork and regulation to get sorted first. These legal requirements are essential not just for compliance, but also for building trust with customers and protecting your business.

Here’s what you’ll need:

Street trading licence

This is issued by your local council and gives you permission to trade in public spaces. Fees and application processes vary by region, and you may need to apply for specific locations or routes. Trading without it can result in fines or confiscation.

Food hygiene registration

You must register your ice cream business with your local authority at least 28 days before trading. This ensures your van complies with food safety standards. After inspection, you’ll be given a Food Hygiene Rating that must be displayed and is viewable online.

Public Liability Insurance

Having a specialist caterers’ insurance that covers public liability (as a minimum) is essential if you’re trading in public areas or attending events. It protects you in case someone is injured or suffers loss/damage due to your operations. You may also want to consider:

Equipment cover (for machines, fridges, generators)
Frozen goods insurance (in case of spoilage from power failure)

DBS checks

If you’re trading near schools or regularly interacting with children (e.g. school fairs), a DBS check may be required. It’s a background check that confirms you have no relevant criminal convictions, ensuring you’re safe to trade in sensitive areas.

Parking or storage permission

Some councils require you to store your van off the road when not in use, especially if you’re keeping it in a residential area. You may also need a dedicated parking space for overnight storage. Check with your local council for specific requirements.

Common mistakes to avoid

Skipping the research: Trading without the right permits or underestimating costs

Picking the wrong pitch: A quiet spot will eat your profits

Not adapting for winter: Many vans go unused half the year

Neglecting marketing: You’re mobile – people need to know where you are!

Poor maintenance: Equipment breakdowns during peak hours = lost income

Marketing your ice cream van

Social media: Post daily locations on Instagram and Facebook

Local press or community boards: Especially for new vans or events

Loyalty cards & deals: Encourage return visits

Branding: A quirky or nostalgic van design makes you memorable

Online booking: Set up a simple site for hire enquiries

Is it still worth it in 2025?

Absolutely – but only if you plan smart. The days of just parking outside a school and waiting for a queue are gone. The winners now are those who embrace:

Creative menus (vegan, loaded cones, waffles)
Online presence and bookings
Flexible year-round trading

The business model still works brilliantly, but it needs a modern twist.

Starting an ice cream van business in the UK can be a brilliant way to earn a living while doing something that can bring a sense of joy, excitement and nostalgia to your customers. With relatively low overheads and the right pitch, you could be raking in thousands a month over summer. Just remember to plan for the quiet months, keep your van in top nick, and always serve with a smile.

Get mobile Caterers’ Insurance from Protectivity

One of the best things about launching a mobile ice-cream van is the low upfront cost and the freedom to operate from different locations. It’s a relatively low-risk way to start your own venture, with plenty of room to grow at your own pace.

But even with a lean setup, unexpected problems can crop up. That’s why having the right catering insurance is essential. While you focus on serving ice-creams and building customer relationships, Protectivity can help protect your ice-cream van services from costly setbacks.

Our catering insurance includes core cover like public and product liability—ideal for protecting you if someone is injured or becomes ill as a result of your service. If you employ staff, employers’ liability can be added too. You can also choose extra protection for your equipment, stock, and frozen goods in case of damage, theft or refrigeration failure. If you operate from a trailer, cover is available for that too, along with optional protection for any business cash you carry or store.

With flexible options tailored to what you actually need, it’s a smart step towards running your business with confidence.

Get a quote today and stay focused on what you do best.

Get Caterers Insurance from Protectivity

Last updated by

11:00:34 BST • 6 August 2025

Do small businesses have a digital skills gap?

30 July 2025

•

7 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Get small business insurance from Protectivity

In a world where technology evolves at lightning speed, many small businesses are left wondering: Are we falling behind? According to Startups UK, 82% of small businesses feel under pressure to adopt new technologies. Yet many continue to rely on outsourced IT support and freelance tech expertise, which is often limited by both budget and the scope of services provided.

The digital skills gap – the disconnect between what businesses need and what they currently know or can do, is growing. For small businesses, keeping up with tech innovation is no longer just a ‘nice to have’. It’s becoming essential for staying competitive and future-proof.

So, what’s the current state of play — and how can small businesses close the gap? Let’s take a closer look.

Are small businesses keeping up with tech innovations?

Often this will depend on the nature of the business and how much digital assistance is required to ensure it runs at the best capacity.

While many large companies have entire departments dedicated to digital transformation, small businesses often work with limited time, budget, and resources. That doesn’t mean they’re not adopting new tools – far from it – but they’re often doing so reactively rather than strategically.

Cloud software, social media, online payment platforms, and digital marketing tools are widely used among SMEs. But when it comes to more advanced technologies like artificial intelligence, automation, or data analytics, adoption tends to lag behind, yet this won’t be due to a lack of interest.

Many small business owners simply don’t have the time to explore every new tech trend, or the knowledge to assess what’s worth investing in. The result? A cautious approach that can inadvertently leave them trailing their more agile or tech-savvy competitors.

Where are the digital skills gaps for small businesses?

The digital skills gap is not just about coding or mastering the latest software. It spans several areas that affect everyday operations, growth, and competitiveness:

1. Digital marketing

Understanding how to reach customers online through SEO, email campaigns, social media, or paid ads is vital. But many small business owners either outsource this entirely or struggle to keep up with the changing algorithms and best practices.

2. Cybersecurity awareness

It’s a common misconception that cyber criminals only target big companies. In reality, small businesses are often more vulnerable due to weaker security systems and a lack of employee training on things like phishing or password hygiene.

3. Data literacy

From interpreting sales trends to using customer relationship management (CRM) tools, the ability to work with data can unlock valuable insights. Yet many small teams still rely on spreadsheets and manual processes.

4. Tech tools for productivity

Project management platforms, scheduling software, and team collaboration tools (like Trello, Slack, or Microsoft Teams) can dramatically improve efficiency. However, adoption is inconsistent, often depending on individual employees’ comfort with tech.

5. AI and automation

While not essential for every business, basic familiarity with automation tools (like scheduling social media posts or auto-generating invoices) can save time and reduce admin. Many small businesses aren’t yet tapping into these simple gains.

How tech savvy should a small business be?

There’s also the misconception that all technology needs to be adopted. Small businesses often have unique operations and can be overwhelmed by the extent of options out there to opt into and may only have a need for specific tools.

The goal isn’t to become the next Silicon Valley startup. But a basic level of digital fluency is increasingly non-negotiable.

Being tech-savvy doesn’t mean knowing how to code or staying glued to the latest gadget blogs. It means understanding which digital tools can help your business run better – and being willing to learn how to use them effectively.

Importantly, it’s also about mindset. A tech-positive, adaptable approach makes it easier to stay resilient when change inevitably comes – whether that’s new consumer behaviours, economic shifts, or even a global pandemic.

How small businesses can stay up to date with digital workplace practices?

Bridging the digital skills gap doesn’t have to be overwhelming. Small businesses can make meaningful progress by taking manageable steps and embracing simple changes. Even modest digital upgrades now can help ease the transition as technology continues to evolve.

Here are some practical ways to stay up-to-date:

Invest in upskilling

There are countless online resources – many of them free – that offer bite-sized, accessible training. Think Google Digital Garage, HubSpot Academy, or LinkedIn Learning. Even dedicating an hour a week can make a difference.

Tap into local support

Check whether your local business groups, chambers of commerce or councils run digital training sessions or workshops. Many areas have digital champions or mentors offering free advice.

Hire for digital confidence

When bringing on new staff or freelancers, consider their comfort with tech as part of the hiring process. A digitally minded employee can bring fresh ideas and lighten the load.

Start small

You don’t need to transform overnight. Choose one area – like improving your website, automating appointment bookings, or learning how to use a social media scheduler – and build from there.

Subscribe to relevant newsletters and podcasts

Regularly reading industry newsletters or listening to small business tech podcasts can keep you informed without overwhelming your time. Look for sources that break down complex topics in plain English – such as Tech Nation, Startups.co.uk, or Digital Boost.

Follow industry influencers and LinkedIn voices

Many tech-savvy entrepreneurs and digital experts share valuable advice on platforms like LinkedIn, YouTube, or TikTok. Following the right people can keep you in the loop on trends and free resources.

Make use of available training

Most reputable software providers offer tutorials, support forums, or onboarding webinars. Don’t ignore these – they’re often underused but packed with helpful content to get you up to speed quickly.

Partner with digital agencies or consultants (When needed)

If you’re short on time or skills, hiring a freelancer or agency for specific digital needs – like improving your website or setting up analytics – can be a smart investment without needing to hire full-time staff.

The risks of falling behind

The digital world doesn’t stand still. Businesses that don’t keep up risk more than just inefficiency – they risk becoming invisible to customers, missing out on growth, or losing talented employees who expect a more modern working environment.

On the other hand, those that embrace even small tech improvements often find they can punch well above their weight – reaching wider audiences, streamlining their processes, and building a stronger foundation for the future.

Technology can feel intimidating, especially when you’re already juggling the day-to-day challenges of running a small business. But closing the digital skills gap doesn’t mean knowing everything – it means being open to learning and making smart, simple changes.

Every small step matters. Whether it’s signing up for a short course, trialling a new tool, or just asking your team what could be done better digitally – the key is to start.

Get small businesses insurance from Protectivity

Digital innovation is reshaping the workplace at an unstoppable pace. For small businesses, staying ahead means thinking proactively about how to adapt, plus securing your future capabilities starts with preparation. One key step is making sure you have the right business insurance in place.

Protectivity provides flexible, affordable small business insurance  cover tailored to small businesses, including sole traders, freelancers, and self-employed professionals across a wide range of industries.

Whether you’re looking for pet care business insurance, decorators insurance, catering insurance, crafters insurance, or another small business, explore the full list of small business policies we provide today!

Get Small Business Insurance from Protectivity

Last updated by

10:08:29 BST • 29 July 2025

Summer dangers for dogs

18 July 2025

•

8 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Get Pet Business insurance from Protectivity

As temperatures soar across the UK this summer, many of us are taking extra steps to stay cool. But what about our four-legged friends?

Dogs don’t sweat like we do, and their furry coats mean they feel the heat a lot more than we realise. From burnt paw pads to heatstroke, summer brings a whole host of seasonal hazards for our pups.

Pet experts Sian Lawley-Rudd, an ethical dog trainer at Lavender Garden Animal Services and canine welfare expert, Sadie Geoghegan-Dann, dog trainer and carer at Nervous Rex to bring you everything you need to know about keeping your dog safe in the heat – including practical tips, warning signs to watch for, and essential advice for every type of dog owner. Find out about some crucial seasonal advice to protect your pooch.

What are the most common summer dangers for dogs?

The warmer months can be wonderful for walks, days out and playtime in the garden – but they also come with hidden risks.

Here are the top seasonal dangers to be aware of:

Heatstroke and heat exhaustion
Burnt paw pads from hot pavements or artificial grass
Being left in hot cars (even for a “few minutes”)
Overexertion during exercise or play
Water hazards like unsupervised swimming or water intoxication
Dehydration
Insect stings, ticks, poisonous plants and BBQ leftovers

One of the most misunderstood risks? The pavement.

“If you can’t hold the back of your hand on the pavement for five seconds without it burning, then it’s too hot to walk your dog.”

An extremely high-risk activity is leaving your dog in a car. The RSPCA highlights how a car can feel like 47 degrees, when the air temperature is 22 degrees.

Which dogs are more at risk in the heat?

While any dog can struggle in hot weather, some are much more vulnerable to heat-related problems – and it’s not just down to breed.

Dogs that need extra care in warm weather include:

Flat-faced (brachycephalic) breeds – such as Pugs, French Bulldogs, Boxers and Shih Tzus – often struggle to breathe efficiently in the heat, making it harder for them to cool down naturally.
Thick-coated breeds – like Huskies, Newfoundlands and Chows – can overheat quickly, especially if their coat isn’t kept well-groomed.
Older dogs, overweight pets or those with health issues, such as respiratory or heart conditions, are less able to regulate their body temperature.
Dogs with light-coloured or thin fur, including breeds like Staffies, Dalmatians, Lurchers and Chinese Cresteds, are at higher risk of sunburn, particularly on exposed areas like the nose, ears, and belly.

Even if your dog is usually fit and healthy, they can still be affected by the heat – so it’s always better to be cautious.

Breeds like Spaniels, Setters and Retrievers may also run into trouble with grass seeds during summer, which can easily become lodged in their paws, ears or nose and cause irritation or infection.

Get Dog Walking Liability Insurance

Get a quote

How to spot the signs of heatstroke in dogs

Recognising the early signs of heat stress can make the difference between life and death. Paying close attention to dogs in extreme heat is essential to recognise the danger signs, even more so if they have had excessive exposure to the sun and heat.

Look out for:

Excessive panting and drooling
Lethargy or reluctance to move
Bright red or pale gums
Wobbly legs or collapse
Vomiting, diarrhoea or signs of distress

If you suspect heatstroke – “Cool first, then get them to the vet as quickly as possible, while continuing to cool them.”

Time is critical.

Safe ways to keep your dog cool in hot weather

Prevention is always better than cure, and there are lots of ways to help your dog stay cool and happy:

Walk your dog early in the morning or late in the evening
Provide plenty of shade and cool indoor areas
Use cooling mats, fans and paddling pools
Let them lie on a wet towel (but don’t place one on them – it traps heat)
Freeze food or treats in a Kong or lick mat
Avoid car journeys where possible

“Frozen enrichment is a great way to help keep your dog cool – and mentally stimulated!”

Ice cubes are safe for most healthy dogs, but you should avoid giving them ice if they’re in the middle of a heatstroke episode. You can also add crushed ice to their water or freeze small treats into ice cubes.

Can dogs swim to cool down?

Swimming is a great way for dogs to cool off – but like everything, it comes with precautions.

“Brachycephalic breeds are less buoyant – swimming can be dangerous if unsupervised.”

Always supervise your dog in water

Avoid strong currents, very cold water, or letting them gulp too much while playing
Be cautious with flat-faced breeds, who are less buoyant and may tire quickly.

Even small garden paddling pools can be a fun and safe way for your dog to stay cool on a hot day.

How much water does a dog need in the Summer?

Hydration is crucial.

“Give access to plenty of fresh water – during hot weather, don’t risk restricting their intake.”

As a guide:

Dogs need 40–60ml of water per kilogram of body weight per day
In hot weather, this may increase to 70–100ml per kg
Dogs on dry food will need to drink more than those on wet diets

Keep bowls topped up and clean throughout the day. For fun hydration, try offering dog-safe broths or icy fruit snacks like frozen banana slices or blueberries.

Do dogs need sunscreen?

Surprisingly, yes – particularly those with pale or exposed skin.

“Dog-safe sunscreen can help prevent painful burns on sensitive areas like the nose and ears.”

Apply dog-specific sunscreen to the nose, ear tips, and belly. Never use human sunscreen – ingredients like zinc oxide can be toxic to dogs. For sun-worshipping pups, limit sunbathing time and provide shaded alternatives.

Other outdoor risks: BBQs, bugs & plants

Summer also brings with it less obvious risks:

“Grass seeds can lodge in your dog’s ears, paws or nose – regular checks and grooming are essential.”

BBQs can expose dogs to toxic foods, skewers, and burns. Sweetcorn cobs are particularly dangerous as they can’t be digested and can get lodged if ingested.
Bee and wasp stings may cause swelling or allergic reactions
Ticks and grass seeds can lodge in ears, noses or between paws
Be wary of toxic plants like lilies, foxgloves, and azaleas

After any outdoor activity, give your dog a quick once-over for ticks or irritants.

Your legal duty: What the law says

Did you know that under the Animal Welfare Act 2006, you have a legal obligation to provide proper care for your pet?

That includes:

Providing a suitable environment
Protecting them from pain and suffering
Meeting their physical and emotional needs

Neglecting to do so could lead to legal consequences – and more importantly, could cost your dog their life.

Our dogs rely on us to make the right decisions for them, especially in extreme weather. With just a few simple precautions, you can enjoy a safe, happy and healthy summer with your best friend by your side.

Quick dog safety checklist:

Avoid midday walks – stick to early morning or evening
Always offer cool, shaded resting spots
Keep fresh water accessible all day
Never leave your dog in the car
Watch for signs of heatstroke
Use frozen treats and cooling aids
Check paws, ears, and fur after outdoor time

Protect the pets you care for with Pet Business Insurance

Protectivity’s Pet Business Insurance covers 11 different activities including insurance for dog walkers, pet sitters, groomers and more. Offering public liability with between £1 million and £10 million of cover and key cover up to £10,000 for new keys and locks, if you enter a client’s property to walk their dogs.

Also included is equipment cover, non-negligent cover, and a close family extension and our care, custody and control cover provide up to £100,000 worth of cover for animals in your care. For additional extras choose Employers’ Liability and commercial legal expenses.

Find out more about our comprehensive pet business cover and get a quote today.

Get Pet Business Insurance from Protectivity

Last updated by

09:45:01 BST • 18 July 2025

How to decode dog behaviour

18 July 2025

•

8 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Get Pet Business insurance from Protectivity

Let’s face it, dogs can do things that really test our patience. Whether it’s barking at the postie, digging up the garden, or ignoring recall entirely, it’s easy to label them as naughty. But here’s the truth: “Behaviour is communication – not manipulation or dominance.”

Pet experts Sian Lawley-Rudd, an ethical dog trainer at Lavender Garden Animal Services and Sadie Geoghegan-Dann, dog trainer and carer at Nervous Rex help us understand what a dog’s behaviour is trying to tell us.

When we pause to ask why a behaviour is happening, everything shifts. We move from frustration to empathy, from reacting to responding. Because behind every so-called “bad” behaviour is a message and one that deserves to be heard.

Let’s break it down and start decoding what your dog is really trying to say.

Common “problem behaviours” and what they really mean

Understanding dog behaviour is not about control — it’s about connection. Many behaviours that humans see as “problems” are actually forms of communication. Each of the following types of behaviours have common reasons behind them and simple training approaches you can follow.

Excessive barking

Dogs bark to express emotions; excitement, anxiety, boredom, or frustration. Some dogs are more sensitive to sounds, and deaf dogs may bark differently due to their altered perception of the world.

Training approach:

Identify the cause: boredom, fear, or overstimulation?
Increase mental stimulation through enrichment.
Use desensitisation to reduce reactivity to triggers.
Reinforce quiet behaviour using treats or praise.

Advice:

“Take note of the pitch, rhythm, and context. And if barking is sudden or excessive, check with your vet to rule out pain or distress.”

Growling

Growling is a warning, a healthy form of communication that says, “I’m uncomfortable.” It helps prevent bites by letting you know there’s a problem.

Training approach:

Don’t punish the growl; investigate the trigger.
Create space and make your dog feel safe.
Use counter-conditioning to change their emotional response over time.

Advice:

“Never punish a growl – understand why your dog is growling. Remember: dogs also growl during play. Context is everything.”

Chewing & destruction

While puppies chew to soothe teething pain, adult dogs often chew due to stress, anxiety, boredom, or lack of stimulation.

Training approach:

Provide appropriate chew toys and rotate them regularly.
Ensure your dog is mentally and physically stimulated.
Use redirection rather than punishment.
For sudden destruction, consult a vet to rule out medical causes.

Advice:

“Destructive behaviours often come from unmet needs or stress – not mischief.”

Begging

Begging is a learned behaviour, if it’s been rewarded even once, dogs will try it again. It’s not stubbornness, but effective communication.

Training approach:

Avoid feeding from the table or while eating.
Reinforce calm behaviour with treats away from the table.
Stick to a regular feeding routine and ensure your dog’s needs are being met.

Advice:

“Dogs repeat behaviours that work. It’s not defiance – it’s communication.”

Resource guarding

This behaviour usually stems from anxiety or past experiences. If a dog has had food, toys, or even affection taken away suddenly, they may feel the need to guard it.

Training approach:

Don’t grab items forcibly – this can escalate fear.
Teach a “trade” using high-value rewards.
Allow space during meals or rest.
Work with a behaviourist if the guarding is severe.

Advice:

“Resource guarding stems from anxiety. Trust is a key element to this.”

Digging

Dogs dig for many natural reasons: to cool off, search for scents, bury things, or simply entertain themselves. Some breeds are genetically more inclined to dig.

Training approach:

Create a designated digging area (like a sandpit).
Bury toys or treats there to encourage appropriate digging.
Increase physical and mental stimulation to reduce boredom.

Advice:

“Suppressing a dog’s need to dig can bring out other problem behaviours.”

Nipping, mouthing & biting

Puppies explore the world with their mouths. Older dogs may nip when overstimulated or frustrated. Biting is typically a last resort communication when warnings (like growling) are ignored or punished.

Training approach:

Teach bite inhibition early.
Redirect nipping to toys or chews.
Avoid overstimulating games like rough play.
Monitor for stress signals and offer calm breaks.

Advice:

“Nipping is exploration; biting is a last resort on the ladder of communication.”

Inappropriate toileting

Toileting inside is often the result of confusion, anxiety, health issues, or inconsistent routines, not deliberate disobedience.

Training approach:

Keep a consistent toilet schedule.
Reward toileting in the right place.
Avoid punishment – it can cause fear and worsen the problem.
Rule out medical issues with a vet if there’s a sudden change.

Advice:

“You should never tell a dog off for toileting inside – it just instils fear.”

Recall problems

Poor recall doesn’t mean your dog is ignoring you out of spite. Usually, the environment is simply more rewarding than you are in that moment.

Training approach:

Make coming back fun: use toys, treats, praise.
Practise in low-distraction environments first.
Build trust and engagement through games.
Understand your dog’s breed needs – some dogs are more independent by nature.

Advice:

“Recall is relationship. Dogs don’t ignore us out of spite, they need motivation and trust.”

Recognising behavioural patterns

Understanding why a dog behaves the way it does starts with recognising the patterns in their body language and reactions. Knowing what you’re looking at is half the battle.

Anxious dogs might: pace, pant, freeze, cower, avoid walks, or show hyper-vigilance.

Reactive dogs might: bark, lunge, redirect frustration, freeze, or escalate quickly.

Under-socialised dogs might: bark excessively, ignore social cues, become over-attached, or seem overly intense.

Training

Why force-free training prevents behavioural issues

“Force-free, ethical training doesn’t just teach puppies how to behave, it helps them feel safe, understood, and confident.”

Using positive reinforcement from the start sets puppies up for long-term emotional and behavioural wellbeing. Here’s how it makes a difference:

They learn what’s okay to chew early on
They gain confidence through gentle socialisation
Recall becomes a fun, rewarding game
They handle alone time better, with fewer anxiety issues
Their needs are met through enrichment like sniffing, licking, and problem-solving

At its core, force-free training is about building partnership, not control. When dogs trust us, they’re far more likely to learn and thrive.

10 ways to build a calm, connected relationship with your dog

“Calm isn’t something you command – it’s something you co-regulate.”

Pause before labelling: Don’t jump to conclusions; ask why before reacting.
Meet their whole needs: Physical exercise, mental stimulation, and emotional security all matter.
Prioritise decompression walks: Let them sniff, explore, and move at their own pace.
Build trust before obedience: A strong bond is the foundation of cooperation.
Train through play: Learning sticks best when it’s fun and rewarding.
Socialise gently and gradually: Respect their limits; quality over quantity.
Keep routines predictable: Structure reduces stress and helps dogs feel secure.
Reward generously and often: Reinforce the behaviours you want to see more of.
Offer choices when you can: Autonomy builds confidence and reduces conflict.
Stay calm and grounded: Your dog takes cues from your energy.

Understanding creates compassion

When we shift our perspective and start seeing dog behaviour as communication rather than defiance, everything changes. We stop trying to control and start trying to connect.

Dogs aren’t trying to dominate us, they’re trying to feel safe, supported, and understood. Whether it’s barking, digging, or ignoring a recall, there’s always a reason behind the behaviour.

So next time your dog does something unexpected, pause and ask: “What might they be trying to tell me?”

And remember – sudden changes in behaviour can be a sign of pain, illness, or distress. When in doubt, always check in with your vet. A compassionate response starts with curiosity, not correction.

Get Pet Business Insurance from Protectivity

Protectivity’s Pet Business Insurance covers 11 different activities including insurance for dog walkers, pet sitters and more for a broad range of services in the sector. The policy offers public liability with between £1 million and £10 million of cover and key cover up to £10,000 for new keys and locks, if you enter a client’s property to walk their dogs.

Also included is equipment cover, non-negligent cover, and a close family extension and our care, custody and control cover provides up to £100,000 worth of cover for animals in your care. For additional extras choose Employers’ Liability and commercial legal expenses.

Find out more about our comprehensive pet business cover and get a quote today.

Get Pet Business Insurance from Protectivity

Last updated by

09:44:24 BST • 18 July 2025

Dog theft in the UK: Awareness for dog walkers

17 July 2025

•

7 mins read

Contributors

My main focus is managing the blog and product content for the Protectivity website ensuring everything aligns wi...

Get dog walking insurance from Protectivity

Dog theft is one of those topics we wish we didn’t have to talk about, but if you’re a dog owner or a dog walker (whether professionally or just helping out a friend), it’s a subject well worth understanding. While recent changes in law and greater public awareness have led to a decline in reported dog thefts across the UK, the crime sadly remains a reality for too many people.

We cover the current dog theft landscape, key risks to be aware of, legal developments, and (most importantly) how you can help keep dogs safe, whether you’re walking your own pooch or someone else’s.

Why are dogs targeted for theft?

Dog theft isn’t random. Thieves typically have one or more of the following motives:

Financial gain: Dogs can be sold on, especially popular or pure breeds, or used for breeding in illegal puppy farms.
Ransom: Some criminals contact the owner to demand money for the dog’s return.
Illegal purposes: Although far less common, some dogs are stolen for fighting rings or as status symbols in criminal circles.
Emotional leverage: Thieves sometimes exploit the emotional bond between owner and pet to manipulate or control.

With demand for pets remaining high post-pandemic, particularly for certain breeds, the risk remains very real.

The dog theft landscape in the UK

There’s some good news this year. Recent data suggests an estimated 1,808 dogs were reported stolen in 2024, a 21% decrease from 2023. While this is encouraging, the problem hasn’t gone away and only around 19% of stolen dogs were reunited with their owners, which is still disappointingly low.

Much of the improvement is being credited to legal reforms and improved police response, along with increased awareness among dog owners and the public.

Get Dog Walking Liability Insurance

Get a quote

The Pet Theft Act

In August 2024, the UK introduced the Pet Abduction Act, marking a significant shift in how dog theft is treated by law.

Previously, pets were legally seen as “property”, meaning stealing a dog was treated much like stealing a bicycle. The new Act recognises animals—particularly dogs—as sentient beings, acknowledging the emotional trauma caused by their theft.

Key outcomes of the new legislation include:

Pet theft as a separate criminal offence
Stronger penalties, including potential custodial sentences
Improved police protocols for investigating cases
Better data tracking and cooperation with microchip databases

This change has been praised by campaigners and is already believed to have had a deterrent effect.

High-Risk scenarios for dog theft

Certain situations are riskier than others. Whether you’re walking your own dog or someone else’s, here are some common scenarios to avoid:

Tying dogs up outside shops
Leaving dogs in cars or unsecured gardens
Walking in remote areas alone or at night
Using the same route and time every day
Sharing real-time locations or personal dog information online
Taking multiple dogs out without proper control or visibility

Professional thieves often watch patterns and look for lapses in attention.

Breeds most targeted

Some breeds are more at risk due to their popularity or resale value. According to reports:

Rottweilers saw a 180% increase in thefts year-on-year, topping the list in 2024
Border Collies remain popular and easily sold on due to their intelligence
Chihuahuas continue to be targeted, especially in urban areas, due to their size and fashion appeal

Other in-demand designer or pedigree breeds, like French Bulldogs or Dachshunds, also remain frequent targets.

What professional dog walkers need to know

If you walk dogs as part of your job or side hustle, you may be held to a higher standard of care, both morally and legally. Here’s what to consider:

Use secure leads, harnesses, and identifiable tags
Avoid walking more dogs than you can control
Maintain vigilance in parks, car parks, and outside homes
Secure your transport vehicle or crates properly
Ensure you have appropriate insurance covering theft, liability, and loss

Being professional isn’t just about walking the walk, it’s about risk awareness too.

Law Enforcement and Action

In addition to the Pet Abduction Act, many police forces have set up dedicated pet crime units or appointed officers responsible for animal-related incidents. There is greater cooperation with organisations like DogLost UK, and improved access to microchip databases, making it easier to track and recover stolen dogs.

Still, reporting and follow-up can vary by region, so being proactive remains crucial.

Prevention tips: Protecting dogs while out and about

Here are some simple but effective ways to deter dog theft:

Never leave dogs unattended, even for a minute
Fit dogs with microchips and visible ID tags
Use GPS tracking collars for added security
Vary walking routes and times
Be wary of strangers showing unusual interest
Avoid tagging real-time locations on social media
Keep dogs close and under control, even in off-lead areas

For professionals, it’s wise to have a safety checklist for each walk, and to brief clients on your precautions.

What to do if a dog is missing or stolen

If the worst happens, act quickly and systematically:

Contact the police – report it as a theft, not a lost dog
Notify the microchip database and confirm your contact details are up to date
Register the dog as missing with DogLost UK and similar services
Alert local vets, rescue centres, councils, and dog wardens
Share posters and posts locally – use caution online and avoid disclosing too much that could attract scammers
Consider offering a reward, but never pay a ransom without police involvement

Insurance: Are you covered?

Insurance can offer peace of mind, but it’s important to read the small print.

Pet owners: Ensure your policy includes theft and covers recovery costs or advertising
Professional walkers: You’ll need Public Liability and policies that cover dogs in your care, custody, or control, including loss or theft

Dog theft might be declining but it’s far from gone. Whether you’re walking your own dog or looking after someone else’s, awareness and vigilance are your best defence. Thanks to new laws and stronger enforcement, we’re moving in the right direction, but prevention is still better than cure.

Take a few simple steps, stay alert, and always walk with care.

Professional Dog Walking Insurance from Protectivity

When walking dogs professionally in Royal Parks, you are obliged to prove liability insurance to obtain a licence. Failing to fulfil proper requirements can also conflict with terms of insurance policies. So, having suitable dog walkers’ insurance is a necessity when it comes to unexpected incidents, you can never be fully prepared for when dogs are involved.

Protectivity’s dog walking insurance gives a range of policy options, so you can choose the best level of cover for your needs. Our pet business policy gives between £1m and £10m worth of cover for your business if members of the public are injured, or their property is damaged. Key cover totals up to £10,000 for costs such as new keys and replacement locks, while our care, custody and control policy comes with up to £100,000 worth of cover if animals in your care are lost, injured, become ill or suffer a death. You can also protect your equipment with £250 worth of cover, along with a range of other options and benefits.

Get Dog Walking Insurance from Protectivity

Last updated by